Thursday, 18 October 2012

social media - Google News

Google News


10/17/2012 04:19 PM
Social media analysis: Obama reminds Americans he's the president in second ... - NBCNews.com (blog)

The Star-Ledger - NJ.com

Social media analysis: Obama reminds Americans he's the president in second ...
NBCNews.com (blog)
Romney was sharply criticized for his comments on equal opportunities for women, a topic that has been a consistent drag on his appeal since NBC Politics began tracking social media sentiment in the presidential campaign in February. Commenters ...
On social media, Romney picked up more followers but Obama used it betterHouston Chronicle (blog)
US debate fury echoes across social mediaPhys.Org
Split Decision? Social media reaction to Obama-Romney debate variesThe Star-Ledger - NJ.com
89.3 KPCC (blog) -RedEye Chicago (blog) -OregonLive.com
all 23,438 news articles »

10/17/2012 11:47 PM
"Binders full of women' sweeps social media - San Francisco Chronicle

San Francisco Chronicle

"Binders full of women' sweeps social media
San Francisco Chronicle
Republican presidential candidate Mitt Romney's comment during Tuesday's presidential debate about gathering "binders full of women" for possible hires when he was Massachusetts governor spiraled into the social media stratosphere within minutes.
Social world thumbs through 'binders full of women'CNN
'Binders full of women' tops social-media buzz for debateThe Hill (blog)
Romney's 'binders full of women' causes social media phenomenonKSLA-TV
Christian Science Monitor -HispanicBusiness.com -my.hsj.org
all 1,433 news articles »

10/18/2012 08:49 AM
Social Media and the Future of Business - Business 2 Community

Mother Nature Network

Social Media and the Future of Business
Business 2 Community
Social media has changed the way we interact, the way we think, the way we learn about and perceive the world. It's only natural that social media has also changed the way business is done. It promotes a connection between the consumer and the producer ...
The Amway Effect on Social Media InfluencersHuffington Post
Social Media Takes off in US ElectionsRIA Novosti
How teachers use social media in the classroom to beef up instructionMother Nature Network
Jakarta Post -Fox News -Equities.com
all 131 news articles »

10/18/2012 10:56 AM
Gap Pulls 'Manifest Destiny' T-Shirt From Shelves After Social Media Outcry - ABC News (blog)

Gap Pulls 'Manifest Destiny' T-Shirt From Shelves After Social Media Outcry
ABC News (blog)
When the item first went on sale about a month ago as part of Gap's GQ collection, people quickly took to social media, expressing their outrage. In addition to Facebook messages and plenty of email, a petition was created on Change.org, amassing more ...

and more »

10/18/2012 09:36 AM
Media Sentiment, Inc. (MSEZ) Closes Acquisition of Social Media Video ... - Sacramento Bee

Media Sentiment, Inc. (MSEZ) Closes Acquisition of Social Media Video ...
Sacramento Bee
SAN FRANCISCO, Oct. 18, 2012 -- /PRNewswire/ -- Media Sentiment, Inc. (PINKSHEETS: MSEZ) is of the opinion that the following is a material event which warrants a public release. The Company is pleased to report that it has closed the transaction to ...

and more »

10/18/2012 07:32 AM
Jobs in Social Media, Community of Social Media Professionals, Analyzes ... - Sacramento Bee

Jobs in Social Media, Community of Social Media Professionals, Analyzes ...
Sacramento Bee
NEW YORK, Oct. 18, 2012 -- /PRNewswire/ -- Social media is a field that a lot of companies are still trying to figure out, so they're willing to pay knowledgeable people a good salary to do the work for them. That's what the folks at Jobs in Social ...

and more »

10/18/2012 10:48 AM
It's My Sad Duty to Tweet This News - New York Times

New York Times

It's My Sad Duty to Tweet This News
New York Times
I also hope that none of your ex's immediate family or close friends learned of his death via social media. To me, Facebook and Twitter are too chilly for sharing tragedies with our nearest and dearest. Not to mention that these posts would be ...


10/18/2012 07:18 AM
Social Summit Engages Top Social Media Minds - HispanicBusiness.com

Social Summit Engages Top Social Media Minds
HispanicBusiness.com
Over 200 social media practitioners from 85 companies gathered in Austin several weeks ago to attend the Spredfast Social Summit, the company's first annual user conference designed around a series of smart discussions on social engagement from the top ...

and more »

10/18/2012 07:09 AM
Tweet Me to Your Leader: How the World's Big Shots Use Social Media - The Atlantic

The Atlantic

Tweet Me to Your Leader: How the World's Big Shots Use Social Media
The Atlantic
The year 2012 has seen a marked increase in the use of social media -- especially Twitter and Facebook -- by heads of state and government, ministers, and diplomats. The entire governments of Chile and Mexico, and their ministers, are on Twitter. The ...
Want Thousands Of Twitter Followers? Put A Meme On ItNPR (blog)

all 37 news articles »

10/18/2012 09:55 AM
6 Social Media Tips for B2B Merchants - Multichannel Merchant

MarketingProfs.com (subscription)

6 Social Media Tips for B2B Merchants
Multichannel Merchant
Social networks such as Twitter and LinkedIn allow consumers to quickly comment on and share products and services. In an article featured in the October/November 2012 issue of Multichannel Merchant, Briteskies managing director of IT services William ...
Timing Is Everything for Social Media MarketersClickZ
Shocking Differences Between B2B & B2C Success Tactics on Social [Infographic]Business 2 Community
Social Marketing: Key Trends and Tools for B2Bs and B2CsMarketingProfs.com (subscription)

all 4 news articles »

digital marketing - Google News

Google News


10/18/2012 02:14 AM
Advanced Digital Marketing: Do This, Not That! - ClickZ

Advanced Digital Marketing: Do This, Not That!
ClickZ
Join us at SES Chicago for a full day of comprehensive learning, case studies, and best practices that will help you improve digital marketing. I am hosting a full-day workshop to boost your email marketing to a higher level. Remember, it is all about ...


10/17/2012 05:24 PM
Digital marketing is growing in Australia, but so is the skills gap - Econsultancy (blog)

Digital marketing is growing in Australia, but so is the skills gap
Econsultancy (blog)
Seven out of ten digital marketers believe they have equal or more digital expertise than their managers and over half think their co-workers lack the skills needed to run successful campaigns. These statistics come from Responsys' third annual Big ...
In With the New: Digital Marketing Must-HavesBusiness 2 Community
Australia's five key online marketing trends in picturesStartupSmart

all 3 news articles »

10/18/2012 07:05 AM
Digital marketing firm surges in PSE debut - Business Mirror

Digital marketing firm surges in PSE debut
Business Mirror
DIGITAL marketing company Yehey! Corp. surged on its first day of trading at the Philippine Stock Exchange (PSE) amid generally positive sentiments for equities and as officials discussed on Thursday growth prospects in what remains a relatively small ...
Yehey! sizzles in debutInquirer.net
Yehey closes first trading day up 170%Malaya
Yehey! Corp. lists on PSEABS CBN News
BusinessWorld Online Edition
all 6 news articles »

10/18/2012 09:50 AM
The Ravens' huge "digital universe" proves it: They're not just a football ... - Baltimore Sun (blog)

The Ravens' huge "digital universe" proves it: They're not just a football ...
Baltimore Sun (blog)
I was at the Mid-Atlantic Marketing Summit this morning in downtown Baltimore, where I caught the Baltimore Ravens digital marketing guru, Michelle Andres, talking about how the NFL team handles the Internet, social media and apps. In short, the ...

and more »

10/17/2012 09:25 AM
Google releases new disavow tool exciting digital marketers - Examiner.com

Examiner.com

Google releases new disavow tool exciting digital marketers
Examiner.com
How many digital marketers have received a phone call from a potential or current client who decided to hire an outside no name company for paid links? The website owner starts freaking out because Google notified them that they have too many ...

and more »

10/18/2012 06:10 AM
Digital Marketing Account Director - Technology PR Agency - The Independent

Digital Marketing Account Director - Technology PR Agency
The Independent
If you are looking for a challenging and varied Digital Marketing Director role with the opportunity to work on a diverse portfolio of technology and telecoms clients - this is the perfect position for you! As Digital Marketing Director you will be ...


10/17/2012 05:32 PM
SMBs' Digital Marketing Spend Outpaces Online Advertising By 2.5X - ClickZ

SMBs' Digital Marketing Spend Outpaces Online Advertising By 2.5X
ClickZ
Small- to medium-sized businesses are spending an average of $17,000 per year on digital marketing services compared to $6,800 on online advertising, according to research firm Borrell Associates. Website hosting, design, and maintenance comprise ...


10/18/2012 08:52 AM
Burberry: Three Powerful Ways to Engage Consumers Online - Huffington Post

Burberry: Three Powerful Ways to Engage Consumers Online
Huffington Post
While luxury marketers have traditionally trailed mass marketers in digital marketing spend, digital media has skyrocketed among luxury agencies over the past year. Context and targeting are quickly becoming the most important criteria for luxury ...


10/18/2012 10:33 AM
Keynotes Announced for iPharma 2013: CBI's 12th Annual Digital Innovation ... - Sacramento Bee

Keynotes Announced for iPharma 2013: CBI's 12th Annual Digital Innovation ...
Sacramento Bee
The 12th Annual Forum is the premier digital marketing meeting for life sciences executives. iPharma 2013 connects the movers and shakers in the world of digital marketing, strategy, branding, innovation, media, application development and IT to share ...

and more »

10/16/2012 10:08 AM
The Real Secret to Digital Marketing - Forbes

The Real Secret to Digital Marketing
Forbes
Online marketing is full of fast-moving fads and shiny new technologies. So it would be easy â€Â" if your job were to organize three major digital marketing conferences a year, like Allen Bonde does â€Â" to chase after the elusive â€Âœnew new thing.â€Â But Bonde ...


Wednesday, 17 October 2012

mobile marketing - Google News

Google News


10/17/2012 11:32 AM
Auto'Mobile' Marketing Driving the Innovation Highway - iMedia Connection (blog)

iMedia Connection (blog)

Auto'Mobile' Marketing Driving the Innovation Highway
iMedia Connection (blog)
In its simplest form, mobile marketing started with rudimentarily optimized mobile websites and text message marketing, followed by targeted banner ads, followed by search giants Google and Yahoo in the mix, combining results with local mapping and ...


10/17/2012 04:08 PM
What I Learned at the Mobile Marketing & Commerce Forum - Blue MauMau

What I Learned at the Mobile Marketing & Commerce Forum
Blue MauMau
Last week I attended the MMCF â€Â" Internet Retailer's Mobile Marketing & Commerce Forum. I could attempt to organize everything I learned into some kind of story or structure and say that it all ties nicely together, but that would be really hard ...

and more »

10/17/2012 07:10 AM
Small Businesses Turn to Facebook, Mobile Marketing to Drive Growth - eWeek

eWeek

Small Businesses Turn to Facebook, Mobile Marketing to Drive Growth
eWeek
Despite economic concerns, mobile marketing is on the rise, with 8 percent of respondents currently purchasing mobile ads and 15 percent planning to in the next 3-6 months. When asked how likely they are to explore building a mobile Website or mobile ...

and more »

10/17/2012 05:18 PM
The 3 most promising mobile startups for marketers - iMedia Connection

iMedia Connection

The 3 most promising mobile startups for marketers
iMedia Connection
Smartphones and tablets have penetrated the market at an overwhelming rate, creating a major challenge for marketers: keeping up with on-the-go consumers. Naturally, today's connected consumer is sparking the growth of mobile advertising, with industry ...


10/17/2012 06:44 AM
From A/B to A/Z Testing: How Machine Learning is Transforming Mobile Marketing - iMedia Connection (blog)

From A/B to A/Z Testing: How Machine Learning is Transforming Mobile Marketing
iMedia Connection (blog)
A/B testing has been used by marketers for decades. The concept is simple. Present two versions (A and B), then measure the response rate, determine 'the winner' and then target that offer to everybody. Originating with direct mail before being applied ...


10/17/2012 06:18 AM
SMBs Eyeing Mobile, Content Marketing For Future - Small Business Trends

Small Business Trends

SMBs Eyeing Mobile, Content Marketing For Future
Small Business Trends
Last week we told you Google had found mobile â€Âœcriticalâ€Â to your marketing efforts and that ignoring mobile made your customers feel like you were ignoring them! And it seems like small businesses owners are ready to heed that warning. A recent study ...
SMBs' Digital Marketing Spend Outpaces Online Advertising By 2.5XClickZ

all 2 news articles »

10/17/2012 08:04 AM
Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding - Business Insider

GigaOM

Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding
Business Insider
LocalVox, a local, social, and mobile marketing platform, recently obtained a whopping $7.4 million in a Series A funding round. The site helps local businesses to get their brand in the eyes and ears of customers through a combination of online ...
LocalVox Announces $7.4M Series A FundingPR Web (press release)
LocalVox raises $7.4M for one-stop shop for local marketingGigaOM
LocalVox brings online marketing to Mom and Pop shopsVentureBeat

all 6 news articles »

10/16/2012 10:23 AM
Mobile Marketing Association Tackles Mobile Video Standards - MediaPost Communications

Mobile Marketing Association Tackles Mobile Video Standards
MediaPost Communications
That's why the Mobile Marketing Association is forming a mobile video committee to review current standards and develop best practices for mobile video advertising and measurement. The MMA's foray into pursuing standards comes on the heels of several ...


10/17/2012 01:19 PM
Isis to roll out mobile payments on Monday - Computerworld

VentureBeat

Isis to roll out mobile payments on Monday
Computerworld
In an emailed statement, Isis marketing head Jaymee Johnson confirmed the launch day and said 20 mobile phones that are Isis-ready would be in the market by year's end to take advantage of the Isis network. All the phones are NFC-ready, meaning they ...
Carriers to Debut Mobile-Payments Service Isis Next WeekWall Street Journal
Mobile wallet Isis trial launch set for Oct. 22TechRadar UK
Isis confirms Oct. 22 launch â€Â" bringing mobile payments to Austin, Salt Lake CityVentureBeat
Fiercemobilecontent -Engadget -Mobile Marketing Watch
all 64 news articles »

10/17/2012 10:58 AM
A cleanser manufacturer cleans up with a mobile marketing app - InternetRetailer.com

A cleanser manufacturer cleans up with a mobile marketing app
InternetRetailer.com
Cleaning products manufacturer Jelmar had stuck to TV and radio ads to promote its CLR and CLR Bath & Kitchen products for decades, says Matt Cote, director of emerging media at Eicoff, Jelmar's advertising agency. But in September the manufacturer ...


digital marketing - Google News

Google News


10/17/2012 05:24 PM
Digital marketing is growing in Australia, but so is the skills gap - Econsultancy (blog)

Digital marketing is growing in Australia, but so is the skills gap
Econsultancy (blog)
Seven out of ten digital marketers believe they have equal or more digital expertise than their managers and over half think their co-workers lack the skills needed to run successful campaigns. These statistics come from Responsys' third annual Big ...
In With the New: Digital Marketing Must-HavesBusiness 2 Community
Australia's five key online marketing trends in picturesStartupSmart

all 3 news articles »

10/17/2012 09:25 AM
Google releases new disavow tool exciting digital marketers - Examiner.com

Examiner.com

Google releases new disavow tool exciting digital marketers
Examiner.com
How many digital marketers have received a phone call from a potential or current client who decided to hire an outside no name company for paid links? The website owner starts freaking out because Google notified them that they have too many ...

and more »

10/17/2012 05:32 PM
SMBs' Digital Marketing Spend Outpaces Online Advertising By 2.5X - ClickZ

SMBs' Digital Marketing Spend Outpaces Online Advertising By 2.5X
ClickZ
Small- to medium-sized businesses are spending an average of $17,000 per year on digital marketing services compared to $6,800 on online advertising, according to the research firm. Website hosting, design and maintenance comprise more than half, ...

and more »

10/17/2012 06:00 AM
Hard Metrics for Tracking Digital Marketing ROI Prove Challenging for Drug ... - The Herald | HeraldOnline.com

Hard Metrics for Tracking Digital Marketing ROI Prove Challenging for Drug ...
The Herald | HeraldOnline.com
RESEARCH TRIANGLE PARK, N.C. â€Â" Only 26% of surveyed drug companies use financial metrics to track return on investment for social media initiatives, according to a study published by Cutting Edge Information. The study, â€ÂœPharmaceutical Digital ...
â€ÂœData is the new creativeâ€Â sparks tiff and 5 more things you missed at a ...MedCity News
Despite Perceiving Current Risks as Outweighing Benefit, Nearly 80% of The ...Virtual-Strategy Magazine (press release)

all 9 news articles »

10/16/2012 10:08 AM
The Real Secret to Digital Marketing - Forbes

The Real Secret to Digital Marketing
Forbes
Online marketing is full of fast-moving fads and shiny new technologies. So it would be easy â€Â" if your job were to organize three major digital marketing conferences a year, like Allen Bonde does â€Â" to chase after the elusive â€Âœnew new thing.â€Â But Bonde ...


10/17/2012 01:12 PM
Ex-Forrester Sr. Analyst Michael Greene Joins AudienceScience as Director of ... - ADOTAS

Ex-Forrester Sr. Analyst Michael Greene Joins AudienceScience as Director of ...
ADOTAS
NEW YORK (October 17, 2012) - Today, AudienceScience®, a global digital marketing technology company, announced Michael Greene, formerly of Forrester Research, as director of research and marketing strategy. He will be working with sales and ...

and more »

10/15/2012 12:18 PM
Big Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2) - Forbes

Forbes

Big Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2)
Forbes
Finding and recruiting great digital marketing data scientists is a challenging task. Generally, companies want to look for people (or agencies that have these people) that have a background in analytics, math and statistics. Beyond that, the best data ...


10/17/2012 04:50 AM
Ensighten Unites Providers of Digital Marketing Services Providers With Launch ... - Broadcast Newsroom

Ensighten Unites Providers of Digital Marketing Services Providers With Launch ...
Broadcast Newsroom
Ensighten Connect EMEA is now open to European digital marketing technology and service providers looking to enhance their offerings with enterprise-grade, real-time tag management and visitor privacy capabilities from Ensighten. Some of the features ...


10/15/2012 12:40 PM
Bizo Launches Digital Marketing Remix, a Daily Resource for B2B Digital ... - ADOTAS

Bizo Launches Digital Marketing Remix, a Daily Resource for B2B Digital ...
ADOTAS
SAN FRANCISCO (October 15, 2012) â€Â" Bizo, the global leader in business audience marketing, today announced it has a launched a news and community website, Digital Marketing Remix, dedicated to business-to-business marketing online. The site aims ...


10/15/2012 07:33 AM
Aprimo Empowers Marketers With Next-Gen Digital Marketing Solution - Sacramento Bee

Aprimo Empowers Marketers With Next-Gen Digital Marketing Solution
Sacramento Bee
LAS VEGAS, Oct. 15, 2012 -- /PRNewswire/ -- Today at DMA2012, Aprimo®, a Teradata company, announced the global availability of Digital Messaging Center, a comprehensive cloud-based solution that will lead marketers into the next generation of digital ...