search marketing - Google News

Google News

11/16/2012 01:11 PM

Fifty-One Per Cent of Search Marketers Concerned with Algorithm Changes - Equities.com

Fifty-One Per Cent of Search Marketers Concerned with Algorithm Changes Equities.com The nature of search marketing is evolving to include platforms other than search engines. Businesses that have an integrated approach will fare best in their online marketing efforts. A recent study from Forrester found that fifty-one per cent of ... and more »

11/16/2012 02:30 PM

General Motors Names Search Optics a Turnkey Dealer Marketing Partner - Sacramento Bee

General Motors Names Search Optics a Turnkey Dealer Marketing Partner Sacramento Bee DETROIT, Nov. 16, 2012 -- /PRNewswire/ -- General Motors has named Search Optics, one of the nation's leading automotive digital marketing solutions providers, a turnkey marketing partner for digital marketing initiatives within its dealer base nationwide. and more »

11/15/2012 03:08 PM

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns - Sacramento Bee

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns Sacramento Bee Kenshoo (http://www.Kenshoo.com), a global leader in digital marketing software, today announced that VirKet (http://www.VirKet.com), one of the largest digital marketing firms in Mexico, has chosen Kenshoo Enterprise and Kenshoo Local to maximize paid ... and more »

11/17/2012 03:20 AM

Senior Care Marketing Ideas and Strategy from ByReputation's New Senior Care ... - Equities.com

Senior Care Marketing Ideas and Strategy from ByReputation's New Senior Care ... Equities.com Senior care services use ByReputation's new marketing service with organic search engine optimization, local search directories, and content marketing to bring about new clients. To receive a senior care consult from an expert, then please click on the ... and more »

11/16/2012 11:55 AM

Search Engine Marketing Growth Attributed to Mobile Web and Digital Marketing - KoMarketing Associates

KoMarketing Associates Search Engine Marketing Growth Attributed to Mobile Web and Digital Marketing KoMarketing Associates According to an eConsultancy report, search engine marketing (SEM) in North America is expected to be worth $23 billion by the end of 2012; projections show an additional $4 billion in growth throughout 2013, which brings the industry to an estimated ...

11/16/2012 08:38 AM

Google's Fight to Kill Search by 2020 - AdAge.com

Google's Fight to Kill Search by 2020 AdAge.com That also means Google is exploring other business models that may diminish its cash cow of search engine marketing. The bet that Google is making is that consumer behavior will shift so Google needs to stay relevant and profitable however those shifts ...

11/16/2012 12:18 PM

Mobile Paid Search: Keys to Optimization - Search Engine Journal

Mobile Paid Search: Keys to Optimization Search Engine Journal In our last SEJ article, we talked about four specific ways mobile search is different than 'regular' search. This article will focus on a few best practices specifically for mobile paid search. If you are a PPC manager or marketing director, then you ...

11/16/2012 03:01 PM

Bing Publishes Its Webmaster Guidelines - Search Engine Land

Bing Publishes Its Webmaster Guidelines Search Engine Land His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at ... Bing Gets Webmaster Guidelines, Here's What They Say About Paid LinksWebProNews all 2 news articles »

11/16/2012 05:14 AM

Mobile App Marketing Guidelines - Search Engine Watch

Mobile App Marketing Guidelines Search Engine Watch Acquiring downloads and installs of a mobile app isn't easy. With millions of apps available on iTunes and through Google Play, getting your application to stick out above the rest is quite difficult. You can sit back and hope you get lots of great ...

11/15/2012 10:54 AM

Search Engine Land's SMX West Conference Registration Open â€Â" Best Rates ... - Search Engine Land

Search Engine Land Search Engine Land's SMX West Conference Registration Open â€Â" Best Rates ... Search Engine Land Search Engine Land's SMX West Conference Registration Open â€Â" Best Rates Available Now! Nov 15, 2012 at 12:42pm ET by Search Engine Land · Tweet. Search marketing is more challenging than ever. Algorithm changes keep coming. The influence of ...

digital marketing - Google News

Google News

11/15/2012 08:06 AM

How Advisors Can Maximize Their Digital Marketing Efforts - Financial-Planning.com (blog)

New Zealand Herald How Advisors Can Maximize Their Digital Marketing Efforts Financial-Planning.com (blog) Does anyone remember what life was like before the Internet for the independent financial advisor? From a marketing perspective it was a constant resource and time-consuming uphill fight to overcome the enormous costs associated with creating and ... A digital marketing guide to prepare for Small Business SaturdayWashington Post (blog) Pradeep Chopraexchange4media.com Business Consort launches new social media training courses as study finds the ...DigitalJournal.com (press release) AdAge.com -Business 2 Community -allmediascotland.com (press release) all 145 news articles »

11/16/2012 02:30 PM

General Motors Names Search Optics a Turnkey Dealer Marketing Partner - Sacramento Bee

General Motors Names Search Optics a Turnkey Dealer Marketing Partner Sacramento Bee DETROIT, Nov. 16, 2012 -- /PRNewswire/ -- General Motors has named Search Optics, one of the nation's leading automotive digital marketing solutions providers, a turnkey marketing partner for digital marketing initiatives within its dealer base nationwide. and more »

11/15/2012 08:25 AM

BlueGlass Acquires Digital Marketing Agency Quaturo - WebProNews

BlueGlass Acquires Digital Marketing Agency Quaturo WebProNews BlueGlass announced today that it is has acquired digital marketing agency Quaturo, and that Kevin Gibbons will join the company and form BlueGlass UK. “Bootstrapped from day 1, BlueGlass continues to build an independent global company (offices now ...

11/15/2012 04:07 PM

Survey finds Digital Marketing Set to Grow in 2013 - OfficialWire

Survey finds Digital Marketing Set to Grow in 2013 OfficialWire A September survey of North American marketers found that 35.9% had plans to increase spending on digital initiatives next year, compared with 6.8% that intend to spend less. The research was conducted by Balihoo, a local-marketing automation company. and more »

11/16/2012 03:07 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here are some of the most interesting digital marketing stats we've seen this week. Stats include how Australian's use QR codes, the top brands on LinkedIn, the popularity of Wi-Fi instead over 3G, connected TV, and mobile use in France. For more ...

11/14/2012 02:59 PM

Silverpop Highlights Key Digital Marketing Trends for 2013 in New eBook - Sacramento Bee

Silverpop Highlights Key Digital Marketing Trends for 2013 in New eBook Sacramento Bee ATLANTA, Nov. 14, 2012 -- /PRNewswire/ -- The way marketers communicate with buyers is evolving. Today's buyer is in control more than ever before, conducting the majority of their research prior to their first interaction with a sales representative. and more »

11/16/2012 01:30 AM

Salesforce launches new Marketing Cloud. Is it a threat to the... - IT-Director.com

Salesforce launches new Marketing Cloud. Is it a threat to the... IT-Director.com Salesforce's active participation will bring down the price point and provide credibility to Cloud/SaaS offerings in the digital marketing space. This alone should accelerate customer adoption and market growth, which will be no bad thing for all the ... and more »

11/17/2012 12:40 AM

Infographic: I get by with(out) a little help from my friends - Direct Marketing News

Infographic: I get by with(out) a little help from my friends Direct Marketing News Digital marketing can be a daunting undertaking, so it's no surprise that about 59% of businesses with revenues of more than $500M depend on local affiliates to get the job done. But with only 4% of national brands ranking affiliates' local marketing ...

11/04/2012 10:25 PM

Digital marketing firm HubSpot raises $35 million in latest funding round - Boston.com

Digital marketing firm HubSpot raises $35 million in latest funding round Boston.com The Cambridge marketing firm HubSpot, which helps small and mid-size businesses reach prospective customers using social media, is announcing Monday that it has raised an additional $35 million. The investors include Altimeter Capital, Cross Creek ... and more »

11/16/2012 11:55 AM

Search Engine Marketing Growth Attributed to Mobile Web and Digital Marketing - KoMarketing Associates

KoMarketing Associates Search Engine Marketing Growth Attributed to Mobile Web and Digital Marketing KoMarketing Associates According to an eConsultancy report, search engine marketing (SEM) in North America is expected to be worth $23 billion by the end of 2012; projections show an additional $4 billion in growth throughout 2013, which brings the industry to an estimated ...

mobile marketing - Google News

Google News

11/16/2012 04:28 PM

T-Mobile USA Announces Appointment of New Chief Marketing Officer - DailyFinance

All Things Digital T-Mobile USA Announces Appointment of New Chief Marketing Officer DailyFinance T-Mobile USA, Inc., today announced the appointment of Michael Sievert, a 20-year marketing veteran of the tech and telecom sectors, as the company's new chief marketing officer, effective Nov. 19. (Photo: Business Wire). "Mike is a unique creative ... T-Mobile Names Former Microsoft Executive Mike Sievert as Marketing ChiefAll Things Digital all 9 news articles »

11/16/2012 09:48 AM

Mobile Marketing: The Mobile Data Treasure Trove - Business 2 Community

Mobile Marketing: The Mobile Data Treasure Trove Business 2 Community Marketing Strategies Should be Built Around Consumer Data. Data is the bedrock on which successful mobile marketing strategies are built. Of course it's really the insights teased out of the data that count; but no data, no insights. What kind of data ...

11/15/2012 08:05 AM

LIN Media Launches New Mobile Marketing Company - Investor's Business Daily

LIN Media Launches New Mobile Marketing Company Investor's Business Daily NEW YORK--(BUSINESS WIRE)-- LIN Media (NYSE: TVL), one of the largest broadcasters in the U.S. with industry-leading television and digital media properties, today announced the launch of LIN Mobile, LLC (“LIN Mobile”), a new company that will ... LIN Media Launches New Mobile MarketingTV Technology all 13 news articles »

11/13/2012 02:02 PM

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights - Search Engine Watch

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights Search Engine Watch Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns. In fact, it's the central focus for a growing number of marketers, 87 percent of whom are planning to increase their emphasis on mobile in 2013. Google ... Mobile marketing stats to help plan for 2013AGBeat SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics ReportClickZ all 3 news articles »

11/16/2012 12:24 AM

Social media and mobile marketing - allvoices

Social media and mobile marketing allvoices One of the more amusing and poignant moments at this year's ad:tech was when MillerCoors' Digital Media Manager Brian Lipman jumped off stage to get his mobile phone, which drove the point home: nowadays just about anyone who has a smartphone ... and more »

11/13/2012 07:57 AM

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void - Sacramento Bee

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void Sacramento Bee LOS ANGELES, Nov. 13, 2012 -- /PRNewswire/ -- MobileBits Corporation (OTCBB: MBIT), provider of SAMYSM, the fast growing mobile marketing and loyalty network, announced today it will offer support for Apple Passbook in the SAMY Mobile Marketing ... and more »

11/14/2012 07:09 AM

Tubifi: Democratizing Mobile Marketing - Search Engine Journal

Search Engine Journal Tubifi: Democratizing Mobile Marketing Search Engine Journal How does the service “multiply” all that web and mobile marketing ad spend? Tubifi supercharges workflow and chops expenditures. I spoke with InfoWorld Editor and Tubifi CEO Martin Heller Sunday about today's public release. From our discussion, Heller ...

11/16/2012 05:14 AM

Mobile App Marketing Guidelines - Search Engine Watch

Mobile App Marketing Guidelines Search Engine Watch Acquiring downloads and installs of a mobile app isn't easy. With millions of apps available on iTunes and through Google Play, getting your application to stick out above the rest is quite difficult. You can sit back and hope you get lots of great ...

11/16/2012 07:30 AM

Digital Assent Wins 2012 "Mobile Marketer of the Year" Award - Sacramento Bee

Digital Assent Wins 2012 "Mobile Marketer of the Year" Award Sacramento Bee 16, 2012 -- /PRNewswire/ -- Digital Assent, a fast-growing healthcare media and marketing company headquartered in Atlanta, today announced that company founder and CEO Andrew Ibbotson was named 2012 Mobile Marketer of the Year at the third ... and more »

11/16/2012 02:01 PM

Sony Readies High-End Smartphones to Compete Against Apple iPhone ... - X-bit Labs

X-bit Labs Sony Readies High-End Smartphones to Compete Against Apple iPhone ... X-bit Labs Apple taught the market how to drive high-end gadgets into hands of millions and quickly gained serious rivals, such as Samsung Galaxy S. In the meantime, Sony Mobile's market share dropped to below 2% in Q3 2012, according to Gartner. In a bit to ... Sony to take aim at iPhone, Galaxy S3 in upcoming 'flagship' handsetCNET Sony working on Android-based iPhone 5 rivalDigital Spy Get a Free Smartphone During T-Mobile's Two-Day Pre-Holiday SalePC Magazine Seeking Alpha -Gizbot -IntoMobile all 459 news articles »

social media - Google News

Google News

11/16/2012 01:24 PM

Israel vs. Hamas: The first social-media war - Philadelphia Inquirer

CBS News Israel vs. Hamas: The first social-media war Philadelphia Inquirer "Call it the first social media war," says Lawrence Husick, co-chairman for the Center on the Study of Terrorism at the Foreign Policy Research Institute. "It's a real war, as terrible as any real war. But now, perhaps for the first time, social media ... In Israel-Palestine Conflict, Social Media Gets 'Weaponized'Huffington Post Israel, Hamas have "psychological" battle on social mediaCBS News Twitter and other social media now another front in Gaza attackLos Angeles Times HispanicBusiness.com -New Republic (blog) -PC Magazine all 20,835 news articles »

11/16/2012 11:37 AM

Freaked out by Mideast militarization of social media? Don't be - CNET

Stuff.co.nz Freaked out by Mideast militarization of social media? Don't be CNET But one aspect of their escalating battle -- the use of social media to spread propaganda and manage (that is, manipulate) media messages to the outside world -- has outraged their sensibilities. Videos of exploding cars? That's not what social media ... Social Media in ModerationPing! Zine Web Tech Magazine Column: Take care using social mediaVictoria News Facebook Denies Suppression and 4 Social Media Stocks Seeing ActionWall St. Cheat Sheet Business 2 Community -Farm Futures (blog) all 150 news articles »

11/15/2012 07:23 PM

Social and Anti-Social Media - New York Times (blog)

New York Times (blog) Social and Anti-Social Media New York Times (blog) In 2008, much of the after-action analysis of social media was of the “gee-whiz” variety â€Â" Obama outperformed McCain in this new medium! â€Â" yet the precise effect was not exactly clear, other than that it helped win over younger voters. It relied, to ... Social media played pivotal role in presidential electionThe Hullabaloo Online How the Presidential Election was Predicted with Social Reach and SentimentBusiness 2 Community all 2,481 news articles »

11/16/2012 11:15 AM

Social media: The sports GIF phenomenon - ESPN (blog)

Social media: The sports GIF phenomenon ESPN (blog) The NBA is allowing fans to vote for the All-Star Game through social media, including Twitter and Facebook. The University of Washington has -- and is enforcing -- a cap on how many tweets reporters can post during games. NASCAR driver Brad Keselowski ... and more »

11/16/2012 03:46 AM

When Colleges Woo Students Through Social Media: Less Viewbooks, More ... - TIME

TIME When Colleges Woo Students Through Social Media: Less Viewbooks, More ... TIME “What we're trying to do with social media is be relatable and relevant,” says Perry Hewitt, Harvard University's chief digital officer. “In today's communications environment, it's not a ticket to win. It's a ticket to play.” Most schools agree, with ... Social Media â€Â" What you say online, and what you post online can impact youNet Newsledger all 10 news articles »

11/16/2012 11:24 PM

Social media helps Wildcat Sanctuary cash in on Give to the Max Day - Duluth News Tribune

Social media helps Wildcat Sanctuary cash in on Give to the Max Day Duluth News Tribune “We're not sure how much of that it will be,” Hoffman said. “It all depends on programming needs.” Social media was often the key for Northland groups that saw an increase in their fundraising. The College of St. Scholastica raised about $4,000 more ... and more »

11/16/2012 06:19 PM

Twitter adds 'Email Tweet' button to its website - Examiner.com

Examiner.com Twitter adds 'Email Tweet' button to its website Examiner.com This new addition should help re-draw attention to twitter.com and could boost the social network's user base, which currently is at 500 million. In other news. Facebook announced on Thursday the release of the Share button on News Feed stories for ... Sharing is caring â€Â" Twitter and Facebook revamp 'share' options for usersSiliconrepublic.com all 137 news articles »

11/16/2012 01:57 PM

The 10 Most Generous Social Media Mavens - Huffington Post (blog)

The 10 Most Generous Social Media Mavens Huffington Post (blog) Today we unveil our Top Ten Social Media Mavens, who have innovated the use of social media for the greater good. In the coming months we'll keep going with profiles of Designers, Tech Founders, Wall Streeters, Marketing Gurus, and Filmmakers. and more »

11/15/2012 04:06 PM

Social media puts world at your ski tips - San Jose Mercury News

Social media puts world at your ski tips San Jose Mercury News So crucial is social media to most resorts' brands and bottom lines that many have diverted marketing dollars away from traditional advertising outlets and invested instead in social-media managers, videographers and consultants. The shift to social ... and more »

11/16/2012 12:06 PM

Battles over social-media ownership rights hit the courts - Bizjournals.com (blog)

Battles over social-media ownership rights hit the courts Bizjournals.com (blog) The tricky question of who exactly owns these followers is becoming a hot-button issue at some companies where executives are realizing the valuable currency of social media followers is not entirely under their control. It's a question that both ... and more »