Tuesday, 20 November 2012

mobile marketing - Google News

Google News


11/20/2012 08:30 AM
Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... - Sacramento Bee

Co.Create

Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ...
Sacramento Bee
20, 2012 -- /PRNewswire/ -- According to a joint national survey conducted by Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, and the Mobile Marketing ...
Marketers' Approach to Mobile is (Still) FlawedAdAge.com
Why Marketers Need To Get Mobile (Hint: Because Mobile Is Blowing Up ...Co.Create
Velti & Independent Research Firm Reveal Growth Opportunities in Marketers ...DailyFinance

all 15 news articles »

11/19/2012 05:32 AM
Mobile Marketing & Advertising 2013: Challenges and Opportunities - Sacramento Bee

Mobile Marketing & Advertising 2013: Challenges and Opportunities
Sacramento Bee
No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including ...
Challenges & Opportunities in Mobile Marketing & Advertising 2013SBWire (press release)

all 11 news articles »

11/19/2012 01:29 PM
The 'Local' Path To Mobile Marketing - Seeking Alpha

The 'Local' Path To Mobile Marketing
Seeking Alpha
Until recently, mobile marketing had consisted of big players like Google (GOOG) and Facebook (FB) sending out billboard-type ads to users based on demographics or search queries. If you were located in Des Moines, and you were looking for an all night ...


11/20/2012 08:07 AM
Mobile Ad Measurement Guidelines Updated - Radio World

Mobile Ad Measurement Guidelines Updated
Radio World
Vice President and General Manager, MobileMarketing Center of Excellence, IAB, Anna Bager said, “Trustworthy and credible reporting, as well as adherence to uniform industry standards, are vital to ensuring the growth and success of the mobile ...
IAB Unveils Second Annual List of Top Mobile Shopping Savvy US CitiesMarketWatch (press release)

all 8 news articles »

11/20/2012 05:26 AM
Intel CEO Search Pits Insiders vs. Mobile-Chip Veteran - Businessweek

Business Today

Intel CEO Search Pits Insiders vs. Mobile-Chip Veteran
Businessweek
(INTC), seeking a replacement for departing Chief Executive Officer Paul Otellini, needs a candidate with credentials internal contenders lack: a record of success in the market for mobile-device semiconductors. The world's largest chipmaker said ...
How Intel will fare in the post-Otellini eraPCWorld
Coming In May: A New CEO Inside IntelMediaPost Communications

all 921 news articles »

11/20/2012 08:45 AM
T-Mobile Names Tech-Marketing Veteran as CMO - AdAge.com

AdAge.com

T-Mobile Names Tech-Marketing Veteran as CMO
AdAge.com
"This is a critical and incredibly exciting time for T-Mobile as we race forward with our network modernization and LTE launch in 2013, ramp up investments in relaunching our brand and begin to shake up the U.S. wireless market." That shaking up ...


11/19/2012 09:56 AM
Missing the dazzling profit potential of free apps - BGR

NDTV

Missing the dazzling profit potential of free apps
BGR
Many tech journalists have recently rendered grim judgments on the mobile app market. One such jeremiad was recently published by The Atlantic. The column ponders “How Much Longer Can Tech's Free Party Last?” and whether “somewhere in the distant ...
Trulia: Here's How to Monetize MobileForbes

all 237 news articles »

11/15/2012 08:42 AM
LIN Media Launches New Mobile Marketing Company - DailyFinance

LIN Media Launches New Mobile Marketing Company
DailyFinance
LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc ...
LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable

all 13 news articles »

11/20/2012 09:09 AM
5 things game developers need to know about mobile advertising in China - VentureBeat

VentureBeat

5 things game developers need to know about mobile advertising in China
VentureBeat
So it's no surprise that mobile advertising is also a major business in China. There are lots of opportunities â€Â" and challenges â€Â" for Western game developers and advertisers to break into this market. Here are five points to introduce the basic ...


11/20/2012 06:07 AM
CRM's Eeny, Meeny, Miny Mobile Problem - CRM Buyer

CRM's Eeny, Meeny, Miny Mobile Problem
CRM Buyer
"Most mobile developers are being forced to think in terms of what new devices will be on the market and how their applications will work on these devices," said Joseph Burger, founder and CTO of Labor Sync. "At the most basic, they are building ...

and more »

social media - Google News

Google News


11/20/2012 05:15 AM
Social media snags 4 US residents allegedly supporting Taliban - CNN

Press-Enterprise (blog)

Social media snags 4 US residents allegedly supporting Taliban
CNN
(CNN) -- Jihadist social media postings helped lead to the arrest and charging of four Los Angeles area men, who were allegedly on their way to Afghanistan to train with the Taliban and join al Qaeda, federal officials said. They were also plotting to ...
Inland Empire men used social media in terror plot, FBI saysLos Angeles Times
Terror case against four Inland men steeped in social mediaPress-Enterprise (blog)

all 750 news articles »

11/20/2012 07:49 AM
Hurricane Sandy's social media clean-up efforts help New York, New Jersey ... - Washington Post

SILive.com

Hurricane Sandy's social media clean-up efforts help New York, New Jersey ...
Washington Post
Occupy Sandy, the recovery effort of New York's so-called Occupy movement, has seen great success with its Internet-based crowdsourcing too, says Daphne Carr, the 34-year-old graduate student who runs social media for the Staten Island branch.
Facebook's Staten Island Sandy Swap: A model of social media efficiencySILive.com

all 204 news articles »

11/20/2012 11:37 AM
Protest post: social media reacts angrily over arrest of Facebook users - Hindustan Times

Economic Times

Protest post: social media reacts angrily over arrest of Facebook users
Hindustan Times
The two women who were arrested have deactivated their accounts and said that they would think twice before posting anything on the social networking site. Sitting in the clinic of one of the girls' uncle with their faces covered, the women were very ...
Facebook outrage: Shaheen Dadha's account hackedTimes of India
Social Media Hijacked? Netizens Flay Mumbai Girls' Arrest Over FB PostDaily Bhaskar

all 4,456 news articles »

11/20/2012 08:02 AM
Inside The Israeli Military's Social Media Squad - Fast Company

Fast Company

Inside The Israeli Military's Social Media Squad
Fast Company
For both the Israeli military and Hamas, social media has served as a forum in which to publicize victories, engage critics, shape public perception of the conflict, and to influence public opinion. The interview with Buchman below was conducted by ...
Israel-Gaza conflict expands to war of words on social mediaRT
Operation Pillar of Defence: Death via Social MediaScoop.co.nz
How social media is rewriting the rules of modern warfareGigaOM
GroundReport -iMedia Connection (blog) -Huffington Post
all 7,448 news articles »

11/20/2012 05:21 AM
Chinese Social Network YY Reaches 400 Million Users - Voice of America (blog)

Chinese Social Network YY Reaches 400 Million Users
Voice of America (blog)
Li runs the massive social network YY.com, and has developed a business model that in some respects is more interesting than that of Facebook. Specifically, where Facebook currently relies on advertising for profit, YY derives revenues from a diverse ...


11/20/2012 10:36 AM
Inside Israel's Social-Media Command Center - The Atlantic

Inside Israel's Social-Media Command Center
The Atlantic
Screen Shot 2012-11-20 at 12.11.24 PM-615.png Twitter. With so much attention given to the digital war between Hamas and Israel, it was only a matter of time before we were going to get a behind-the-scenes tour of the IDF's social media command center.


11/19/2012 09:26 AM
Trending: Keselowski's social media climb - ESPN (blog)

ESPN

Trending: Keselowski's social media climb
ESPN (blog)
He gained more than 135,000 followers on the night of the 500 itself, and his flammable post and ensuing back-and-forth Twitter conversation with fans was a literal flashpoint for the sport's push into social media. That digital drive is expected to ...
Penske Material: Social media star Brad Keselowski wins NASCAR ...Washington Post
NASCAR chairman says social media policy evolvedUSA TODAY
NASCAR's Innovative Social Media Approach Leads to Significant Growth in Fan ...Forbes
Winston-Salem Journal
all 3,406 news articles »

11/20/2012 09:52 AM
Social Media Strategy: Don't Forget the Other Social Networks - Business 2 Community

Business 2 Community

Social Media Strategy: Don't Forget the Other Social Networks
Business 2 Community
social media With plenty of razzmatazz, at least one A-list celebrity user and a stunning new design, Myspace reintroduced itself into the social media market last week. The question asked by every journalist, every blogger and anyone else who's showed ...
What can social media do for your small business? A lotallvoices
The Anatomy Of A Social Marketing Campaign: 5 Steps To SuccessFast Company
Do you access Facebook or Twitter on the can?CNET (blog)
Minyanville.com -SmallBusiness.co.uk
all 50 news articles »

11/20/2012 10:16 AM
How social media is affecting personal relationships - WCNC

Article 3

How social media is affecting personal relationships
WCNC
AUSTIN -- From tweeting on our smartphones to updating our status on our laptops, we are constantly plugged in. But now, social media and the need to stay connected are affecting our personal relationships. Texting, typing, tweeting. Whatever happened ...
All is Fair in Love and Social Media: Petraeus Affair Puts a Spotlight on ...Article 3

all 4 news articles »

11/20/2012 10:33 AM
Social Media Users Access Status Shuffle 500000 Times to Set Facebook Status - HispanicBusiness.com

Social Media Users Access Status Shuffle 500000 Times to Set Facebook Status
HispanicBusiness.com
Social media users accessed Social Graph Studios' social application Status Shuffle a half a billion times to set their Facebook status over the last five years, according to a news release. Two other notable milestones have been recently met: Status ...

and more »

Monday, 19 November 2012

mobile marketing - Google News

Google News


11/19/2012 05:32 AM
Mobile Marketing & Advertising 2013: Challenges and Opportunities - Sacramento Bee

Mobile Marketing & Advertising 2013: Challenges and Opportunities
Sacramento Bee
No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including ...
Challenges & Opportunities in Mobile Marketing & Advertising 2013SBWire (press release)

all 11 news articles »

11/19/2012 01:29 PM
The 'Local' Path To Mobile Marketing - Seeking Alpha

The 'Local' Path To Mobile Marketing
Seeking Alpha
Until recently, mobile marketing had consisted of big players like Google (GOOG) and Facebook (FB) sending out billboard-type ads to users based on demographics or search queries. If you were located in Des Moines, and you were looking for an all night ...


11/19/2012 10:23 PM
Intel CEO Search Pits Insiders Against Mobile-Chip Vetera - Businessweek

Brisbane Times

Intel CEO Search Pits Insiders Against Mobile-Chip Vetera
Businessweek
(INTC), seeking a replacement for departing Chief Executive Officer Paul Otellini, needs a candidate with credentials internal contenders lack: a record of success in the market for mobile-device semiconductors. The world's largest chipmaker said ...
Intel's CEO Otellini Retiring After Lagging Behind in MobileSan Francisco Chronicle
Intel Partners: Otellini's Successor Must Continue Mobile ChargeCRN

all 816 news articles »

11/19/2012 09:56 AM
Missing the dazzling profit potential of free apps - BGR

The Age

Missing the dazzling profit potential of free apps
BGR
Many tech journalists have recently rendered grim judgments on the mobile app market. One such jeremiad was recently published by The Atlantic. The column ponders “How Much Longer Can Tech's Free Party Last?” and whether “somewhere in the distant ...
Trulia: Here's How to Monetize MobileForbes
Appsfire Releases Slick Update to 5 Star App That Finds the Best iOS ...MarketWatch (press release)
Premier Small Business Consultant Calls Experts to Share Their Message of ...Melodika.net (press release)

all 143 news articles »

11/19/2012 03:11 PM
Next Generation Mobile Tablets Will Lead the 2012 Holiday Shopping Season - Fox Business

Student Operated Press

Next Generation Mobile Tablets Will Lead the 2012 Holiday Shopping Season
Fox Business
With multi-billion dollar global marketing and advertising strategies in place and tech business mainstays such as Apple, Microsoft and Amazon battling for valuable mobile market share, the 2012 holiday shopping season will undoubtedly be driven by a ...
Mobile Apps to Dictate Consumer Shopping During Black FridayBusiness Review USA

all 3 news articles »

11/19/2012 08:32 AM
T-Mobile Hires New Chief Marketing Officer - WebProNews

Mobile Marketing Watch

T-Mobile Hires New Chief Marketing Officer
WebProNews
T-Mobile announced this weekend that it has appointed Michael Sievert as the company's new chief marketing officer. Sievert began his new position today. Sievert has 20 years of marketing experience with companies such as Clearwire, AT&T Wireless, ...
T-Mobile Taps Industry Vet as New CMOAdweek
T-Mobile hires former Clearwire exec Mike Sievert as new CMOFierceWireless
T-Mobile Touts New Chief Marketing OfficerMobile Marketing Watch
Telecompaper (subscription)
all 5 news articles »

11/19/2012 10:26 AM
IAB Updates Mobile Metrics, AIms For Uniform Standards - MediaPost Communications

IAB Updates Mobile Metrics, AIms For Uniform Standards
MediaPost Communications
The Interactive Advertising Bureau on Monday released updated guidelines for measuring mobile Web advertising in conjunction with the Mobile Marketing Association and the Media Rating Council. The new guidelines require client-side counting for mobile ...
Updated Mobile Web Advertising Measurement Guidelines Released for Public ...MarketWatch (press release)
IAB releases SafeFrame 1.0 specificationsBtoB Magazine
IAB Releases SafeFrame 1.0 for Public Comment, Specifications Will Power ...Business Wire (press release)

all 12 news articles »

11/19/2012 03:08 PM
Mobixa knows aggressive marketing doesn't work, relies heavily on Internet - Examiner.com

Mobixa knows aggressive marketing doesn't work, relies heavily on Internet
Examiner.com
The company also wants to be known as a trusted, online recommence advisor for consumers that are considering trading in their old or current iPhones and Smartphones through their free service working seamlessly across mobile phone carriers including ...

and more »

11/15/2012 08:42 AM
LIN Media Launches New Mobile Marketing Company - DailyFinance

LIN Media Launches New Mobile Marketing Company
DailyFinance
LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc ...
LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable

all 13 news articles »

11/19/2012 05:06 PM
5 reasons to embrace in-game mobile advertising - iMedia Connection

iMedia Connection

5 reasons to embrace in-game mobile advertising
iMedia Connection
Just think about it -- when people are not at their computer, they still have access to their phone. Plus, playing games on a smartphone is a common way to pass the time. Primarily, you should add in-game advertising to your mobile marketing strategy ...


social media - Google News

Google News


11/19/2012 09:26 AM
Trending: Keselowski's social media climb - ESPN (blog)

CBS News

Trending: Keselowski's social media climb
ESPN (blog)
He gained more than 135,000 followers on the night of the 500 itself, and his flammable post and ensuing back-and-forth Twitter conversation with fans was a literal flashpoint for the sport's push into social media. That digital drive is expected to ...
Penske Material: Social media star Brad Keselowski wins NASCAR ...Washington Post
NASCAR chairman says social media policy evolvedUSA TODAY
NASCAR's Innovative Social Media Approach Leads to Significant Growth in Fan ...Forbes
Winston-Salem Journal
all 3,432 news articles »

11/19/2012 07:47 AM
Cyberwar and Social Media in the Gaza Conflict - New York Times (blog)

New York Times (blog)

Cyberwar and Social Media in the Gaza Conflict
New York Times (blog)
LONDON â€Â" The grievances in the Gaza war may be as ancient as the history of a torn and tangled region that underpins one of the world's most intractable disputes. But the weapons are spanking new, reflecting the nature of war in the cyber-era.

and more »

11/19/2012 09:39 PM
Operation Pillar of Defence: Death via Social Media - Scoop.co.nz

Forbes

Operation Pillar of Defence: Death via Social Media
Scoop.co.nz
Social media has become a fixation for those dying the slow lonely life in suburbia to residents of frenetic inner metropolises. It galvanises political movements and enables groups to challenge mummified structures of power. But what is often ...
War by social media: 'we're coming for you Gaza!'Crikey
Israel and Hamas' Social Media Battle Goes from Groundbreaking to BizarreForbes
Gaza Media Coverage Reports Strikes In Real Time, Without RestrictionsHuffington Post
Herald Sun -Aljazeera.com -Philadelphia Inquirer
all 38,318 news articles »

11/19/2012 09:40 PM
How social media is affecting personal relationships - KVUE

Article 3

How social media is affecting personal relationships
KVUE
"Whether it be their laptop, or their Facebook or the iPhone, they are usually just kind of to themselves more than they are interacting with each other," said Matthew Paterson who uses social media. "People just always want to know what other people ...
All is Fair in Love and Social Media: Petraeus Affair Puts a Spotlight on ...Article 3

all 2 news articles »

11/19/2012 11:32 PM
Tanzania: Social Media Boosts Katiba Process - AllAfrica.com

Tanzania: Social Media Boosts Katiba Process
AllAfrica.com
NEARLY one million Tanzanians have, so far, given their views on the desired contents of the envisaged Constitution. A further 50,000 people have aired their views through mobile phones and the social media. The Chairman of the Constitution Review ...

and more »

11/19/2012 03:13 PM
Social media damage control: Is the customer always right? - Deseret News

Deseret News

Social media damage control: Is the customer always right?
Deseret News
Social media can be a boon or a disaster depending on how you promote your business and deal with unhappy customers and complaints online. Shutterstock. Enlarge photo». Summary. Small businesses need happy customers to keep their businesses ...


11/19/2012 07:39 AM
7 Ways People Are Gaming Social Media - Minyanville.com

Business 2 Community

7 Ways People Are Gaming Social Media
Minyanville.com
Nothing's changed, of course, in the brave new world of social media. The gadgets we use might be newer and shinier than they were back when we thought ketchup could cure gout, but that just means there are brilliant (and sometimes devious) new tactics ...
Turn Up the Heat on Your Social Media EffortsBusiness 2 Community
Social media do's and don'ts for dentists and dental teamsDentistry IQ
Did We Really Think Social Media Would Stay Free Forever?Small Business Trends
PRWeek -MediaPost Communications -Varsity Online
all 39 news articles »

11/19/2012 05:07 PM
Teaching Moments, Politics, Social Media and 2012 - Huffington Post (blog)

Teaching Moments, Politics, Social Media and 2012
Huffington Post (blog)
I cannot write about 2012 without emphasizing the impact of social media. From Facebook memes to Twitter hashtags -- from the Olympics to the election -- this has been a year of daily developments and teaching moments. It's one approach to tell ...


11/19/2012 11:10 PM
Social media pops up in classes - The University of Alabama Crimson White

Social media pops up in classes
The University of Alabama Crimson White
Social media has quickly cemented itself in the day-to-day, hour-to-hour, and often minute-to-minute lives of college students. However, on The University of Alabama campus, it's used for more than mindless tweeting and Facebook creeping. “Social media ...


11/19/2012 11:31 PM
Expert warns business executives to stop dismissing social media as 'fad' - Herald Sun

Expert warns business executives to stop dismissing social media as 'fad'
Herald Sun
Mr Solis described Australia as a "hyper-connected society'' and said the nation had adapted quickly to new technologies, including social media platforms and their use of sites such as Facebook and Twitter. "Australians do embrace technology faster ...

and more »