search marketing - Google News

Google News

11/29/2012 08:45 AM

Cracking the Code on Facebook Search Marketing Success - Search Engine Journal

Search Engine Journal Cracking the Code on Facebook Search Marketing Success Search Engine Journal From a search marketing perspective, the sheer volume of data on Facebook presents both an opportunity and a challenge when it comes to developing customized, effective campaigns that deliver results. Based on experience with advertisers spanning ...

11/29/2012 08:49 AM

Top US Retail Search Marketers Increase Thanksgiving Day Sales 65% Year ... - ADOTAS

Top US Retail Search Marketers Increase Thanksgiving Day Sales 65% Year ... ADOTAS SAN FRANCISCO (November 28, 2012) â€Â" Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled performance data for U.S. retail search engine marketing programs during the holiday season to date. Online ...

11/29/2012 09:30 AM

Glogou Launches Products To Help US Companies Do Search Marketing In China - Search Engine Land

Search Engine Land Glogou Launches Products To Help US Companies Do Search Marketing In China Search Engine Land Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to ...

11/28/2012 11:07 AM

Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? - Search Engine Land

Search Engine Land Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? Search Engine Land The one case where search marketers have 'stolen' real revenue from display teams has been within Facebook advertising (not the new FBX exchange) â€Â" when launched Facebook advertising was obviously the domain of media buyers, but when they ...

11/29/2012 08:10 AM

Online Marketing Company Ajax Union Hosts December SEO Seminar for ... - Sacramento Bee

Online Marketing Company Ajax Union Hosts December SEO Seminar for ... Sacramento Bee 29, 2012 -- /PRNewswire/ -- Online marketing agency Ajax Union will host a seminar on December 17, 2012, for business owners covering the advantages of search engine optimization and the benefits of online marketing. The two-hour seminar will feature ... and more »

11/29/2012 11:13 AM

Bing's "Scroogled" Campaign Accuses Google of Dishonest Search - Marketing Vox News

OregonLive.com Bing's "Scroogled" Campaign Accuses Google of Dishonest Search Marketing Vox News Bing is pulling no punches in its "Scroogled" campaign, accusing Google of in essence spoiling Christmas for consumers and retailers. As Search Engine Watch describes, what's at odds is the Google Shopping comparison engine, which favors the ... Microsoft unleashes new marketing ads attacking GoogleOregonLive.com Google launching new tools for SMB marketingITBusiness.ca Bing takes aim at rival with 'Scroogled' campaignMarketing Week MarketWatch (blog) -Kansas City Star -All Things Digital all 457 news articles »

11/29/2012 07:02 AM

Singles Seeking Smartphones; Couples Cozy up to Tablets Finds Internet ... - Sacramento Bee

Singles Seeking Smartphones; Couples Cozy up to Tablets Finds Internet ... Sacramento Bee 29, 2012 -- /PRNewswire/ -- The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced the results of its 2012 Online User Behavior and Engagement Study, conducted online by Harris ... Singles Like Smartphones, Couples Like Tablets, And Everyone Loves Second ...MediaPost Communications Singles go for smartphones, while couples like tablets?CNET all 9 news articles »

11/28/2012 11:25 AM

Bing's Ad Network gives search marketers an edge - Brafton

Brafton Bing's Ad Network gives search marketers an edge Brafton Marketers might be focusing on their holiday campaigns, but they must begin looking ahead to 2013. According to the Content Marketing Institute's latest B2C study, content marketing usage will remain widespread, with 86 percent of respondents planning ... 7 Content Marketing Tips from the Best in Social BusinessSearch Engine Journal Content Marketing Strategy Growing, While Others On Decline Says SurveyBusiness 2 Community Should companies outsource content marketing?Econsultancy (blog) all 39 news articles »

11/28/2012 01:46 PM

Paid search spending skyrockets over the holiday weekend - InternetRetailer.com

MediaPost Communications Paid search spending skyrockets over the holiday weekend InternetRetailer.com Paid search marketing paid off over the holiday weekendâ€Â"a trend that was particularly pronounced on Thanksgiving, according to several reports from search marketing firms released today. That spending helped traffic increase 8% over the weekend to 500 ... Paid-Search Ad Clicks Rose During US Holiday Weekend, But Investments Paid ...MediaPost Communications Strong Black Friday - Cyber Monday Weekend Signals Positive Q4 for AdvertisersPYMNTS.com all 8 news articles »

11/27/2012 11:44 AM

The 6 Most Important Things International Search Marketers Should Know To Be ... - Search Engine Land

Search Engine Land The 6 Most Important Things International Search Marketers Should Know To Be ... Search Engine Land So, what are the six most important things to do to develop this international search marketing knowledge? Attend Conferences; Identify The Knowledge Experts; Get To Know The Experts; Participate In Training Courses; Network With Similar Professionals ...

social media - Google News

Google News

11/28/2012 04:29 PM

Social Media Will Lose Out One Way or the Other - Forbes

Fast Company Social Media Will Lose Out One Way or the Other Forbes A woman views the Chinese social media website Weibo at a cafe in Beijing on April 2, 2012. China's move to shut down websites and curb rumours of a political coup reveal growing nervousness ahead of the nation's first leadership transition in the ... Seven ways to get 'Facebook fired'Fox News Let's Face it: Most Social Media Marketing Is a Waste of TimeYahoo! News (blog) Social Media Reaches the Mortgage IndustryNational Mortgage Professional Magazine Fast Company -Business 2 Community all 273 news articles »

11/29/2012 09:09 AM

Trending: Notre Dame pushes social media - ESPN (blog)

Trending: Notre Dame pushes social media ESPN (blog) "We were behind," Notre Dame Athletics social media director Christianne Harder told Playbook on Wednesday. "Now we're making up ground with the quality of our videos, our social media push, our blogger -- those three things and, of course, the winning. and more »

11/29/2012 07:27 AM

Social media posts by NYT's Jerusalem bureau chief to have oversight - Jewish Telegraphic Agency

Arutz Sheva Social media posts by NYT's Jerusalem bureau chief to have oversight Jewish Telegraphic Agency JERUSALEM (JTA) -- Social media posts by The New York Times' Jerusalem bureau chief, Jodi Rudoren, will be supervised following some of her missives from Gaza. The announcement came Wednesday in a Note to Readers column by the newspaper's ... NYT: Jodi Rudoren's social media arrangement not a punishmentPoynter.org Jodi Rudoren to get social media oversightPolitico (blog) NY Times Jerusalem Bureau Chief Gets Social Media BabysitterArutz Sheva Huffington Post -New York Magazine -Commentary all 21 news articles »

11/29/2012 10:16 AM

Yes, Social Media Is Risky -- Find A Way To Make It Work - Forbes

Forbes Yes, Social Media Is Risky -- Find A Way To Make It Work Forbes Social media is one of the top three concerns for enterprises in 2012, according to our recent Forrsights Security Survey, and it's easy to see why: Malware, social account hijacking, data leakage, HR concerns, regulatory compliance â€Â" these are just ...

11/29/2012 06:46 AM

The rising impact of social media - China Daily

Haaretz The rising impact of social media China Daily It is thus more than evident that social media have become the second front in the Israeli-Palestinian conflict. Warfare in the information age has changed dramatically. Traditionally, media campaigns have served only as a supplementary tool in a war. How social media shapes global theatreThe Southeast Sun Sacha Dratwa, IDF Social Media Director, Forced To Restrict Facebook Profile ...Huffington Post UK all 9,293 news articles »

11/28/2012 06:35 PM

Obama takes 'fiscal cliff' battle to social media - Los Angeles Times

Los Angeles Times Obama takes 'fiscal cliff' battle to social media Los Angeles Times WASHINGTON â€Â" Seeking to leverage the momentum of his reelection victory for a partisan budget battle, President Obama called on Americans to use social media to pressure Congress in his efforts to keep tax breaks for most Americans while raising taxes ... Fiscal Cliff Fix Appears Elusive; Obama Takes To Social Media To Gauge Public ...International Business Times Obama promoting fiscal cliff agenda on social media with My2K hashtagNewser SOCIAL MEDIA ENTERS FISCAL CLIFF DEBATE [VIDEO]FOX News Radio all 7,238 news articles »

11/28/2012 04:12 PM

Social media impact on retailers' sales uncertain - USA TODAY

Social media impact on retailers' sales uncertain USA TODAY 2012 - Retailers may have hit record sales over the shopping weekend from Thanksgiving through Cyber Monday, but the impact of social media campaigns many of them invested in is less certain. Offerpop, which helps retailers including Amazon, Sears and ... and more »

11/28/2012 01:21 PM

Social media may have clues in Ga. student's death - San Francisco Chronicle

New York Daily News Social media may have clues in Ga. student's death San Francisco Chronicle ATLANTA (AP) â€Â" The parents of Jasmine Benjamin first learned from a Facebook post that their daughter had been found dead in a study room at her dorm at Valdosta State University. Now, they hope that Facebook and other social media sites could help ... Family learns of student's death on FacebookMyrtleBeachOnline.com all 482 news articles »

11/29/2012 11:06 AM

Social media helping boost tourism Social media helping boost tourism - Pacific Daily News

Social media helping boost tourism Social media helping boost tourism Pacific Daily News They've integrated social media and traditional marketing concepts to get people interested in the Guam brand. They've recently launched their "Shop Guam" campaign in which they have bloggers and social media personalities from throughout the ... and more »

11/29/2012 10:19 AM

Social Media RT is Good RX for Battling Disease - HispanicBusiness.com

HispanicBusiness.com Social Media RT is Good RX for Battling Disease HispanicBusiness.com Social media posts and tweets may be just what the doctor ordered when it comes to stopping diseases from spreading, researchers at Kansas State University say. A well-timed post or tweet from a public authority or trustworthy person could be as ... Social media eyed as tool to curb disease spreadNECN all 19 news articles »

mobile marketing - Google News

Google News

11/28/2012 06:05 AM

Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Folio Magazine Mobile Marketing: How To Generate Loyalty On The Go Forbes It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ... Pew Research: Mobile Browsing, Usage Continues to GrowFolio Magazine all 35 news articles »

11/28/2012 11:14 AM

What Mobile Marketers Can Learn From The Papa John's Lawsuit - Business 2 Community

Business 2 Community What Mobile Marketers Can Learn From The Papa John's Lawsuit Business 2 Community Mobile marketing has become quite ubiquitous I would say as it seems not a day goes by where we are not reading about something relating to mobile marketing. For example last week's announcement by Orbitz highlighting the fact that smartphones now ... Back to Basics: Leveraging Data to Deliver What the Customer WantsADOTAS all 2 news articles »

11/28/2012 08:14 AM

Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds - Proactive Investors USA & Canada

Proactive Investors USA & Canada Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds Proactive Investors USA & Canada Vancouver-based mobile marketing services firm Snipp Interactive (CVE:SPN) reported Wednesday a more than 50 per cent increase in third quarter revenue, citing a growing sales channel through existing and new customers. For the quarter that ended ... Snipp Interactive Inc. Reports 50% Year on Year Growth in 3rd Quarter 2012 ...Equities.com Snipp partners with Meredith Corp for new Reader Response activation programProactive Investors UK Snipp Mobilizes Meredith Special Interest Publications (SIP) Business Reply ...MarketWatch (press release) Minonline (subscription) all 17 news articles »

11/28/2012 09:01 PM

Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra - Pitch (blog)

Pitch (blog) Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra Pitch (blog) Ford recently launched the new facelift version of its popular compact hatchback Figo in India, along with a new campaign. Anurag Mehrotra, Vice President, Marketing, Ford India, talks to Pitch about the new launch and consumer insight that led to it ...

11/27/2012 07:50 AM

Mobile: An Effective -- Yet Unloved -- Marketing Medium - Forbes

MediaPost Communications Mobile: An Effective -- Yet Unloved -- Marketing Medium Forbes The promise of mobile marketing is staggering. And for good reason: Despite an overwhelming lack of enthusiasm for it, audiences respond to it. According to the latest AdReaction report out today from Millward Brown and its Dynamic Logic and Firefly ... Mobile Key For Marketers, But Sites, Apps Disappoint UsersMediaPost Communications Survey reveals consumers' lack of satisfaction with mobile adsBizReport Study shows change in attitudes towards mobile adsMediaTel Newsline all 7 news articles »

11/26/2012 09:40 AM

Mobile Marketing: Creating Websites Optimized for Mobile Devices - Search Engine Journal

Search Engine Journal Mobile Marketing: Creating Websites Optimized for Mobile Devices Search Engine Journal As smartphone penetration continues to grow, mobile marketing will also continue to grow in importance. Fail to keep up and you could be missing out. Photo credits: @ mashup â€Â" courtesy © Thomas Jansa â€Â" Fotolia.com, and PC versus mobile â€Â" courtesy ...

11/27/2012 08:59 PM

Top 10 Mobile Marketing Initiatives 2012 (Video) - iMedia Connection (blog)

Top 10 Mobile Marketing Initiatives 2012 (Video) iMedia Connection (blog) won't come as a shock that there isn't much in the way of pure-play mobile ads in this year's list of top 10 mobile marketing initiatives. For me, mobile isn't about taking an ad model from the old-school Internet â€Â" namely a "ad banner" â€Â" and plopping ...

11/27/2012 10:45 AM

Cyber Monday Breaks All Records; Mobile Plays a Huge Role - Chief Marketer

ReadWriteWeb Cyber Monday Breaks All Records; Mobile Plays a Huge Role Chief Marketer Another Cyber Monday is in the books setting a record for the biggest online shopping day ever, ringing up about $1.5 billion in sales, a substantial increase of 30.3%. The biggest game changer came in the use of smartphones and tablets. More than 18 ... Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping DaySearch Engine Watch Cyber Monday Stats: Online Sales up 30 Percent with a Big Boost From MobileMarketing Pilgrim On the third day of shopping my true love gave to me, an online and mobile ...Direct Marketing News ReadWriteWeb -ADOTAS all 929 news articles »

11/26/2012 07:18 AM

Fine tuning your mobile marketing plan - Pizza Marketplace.com

Fine tuning your mobile marketing plan Pizza Marketplace.com Yet, while restaurants are one of the most important categories for mobile users, it continues to be highly under-developed in terms of mobile marketing. With 29.6 percent of all searches for restaurants being conducted on mobile devices, a restaurant ...

11/20/2012 12:23 PM

Sievert named T-Mobile marketing boss - The Seattle Times (blog)

AdAge.com Sievert named T-Mobile marketing boss The Seattle Times (blog) The longtime area marketing executive is the new chief marketing officer at Bellevue-based T-Mobile USA. Sievert held a similar position at AT&T Wireless before joining Microsoft in 2005, to lead Windows client marketing during the Vista era. He left ... T-Mobile Names Tech-Marketing Veteran as CMOAdAge.com all 2 news articles »

digital marketing - Google News

Google News

11/28/2012 11:35 AM

Small Businesses Moving to Digital Marketing - iMedia Connection (blog)

Small Businesses Moving to Digital Marketing iMedia Connection (blog) Small and medium-sized businesses are beginning to realize that digital marketing and online advertising are important tools in achieving success. In the past, many small business owners had ignored digital media, and they were subsequently left in the ... and more »

11/28/2012 09:41 AM

A Successful Digital Marketing Platform Has both a Vision and a Strategy - CMSWire

A Successful Digital Marketing Platform Has both a Vision and a Strategy CMSWire In this technology age, marketing teams have had trouble adapting a digital marketing strategy, but a new report from Garter shows these companies how to utilize this technique. It has been frequently reported that many marketing teams are having ... Low budgets and lack of talent leaves Asia-Pacific lagging in digital marketingEconsultancy (blog) Australian marketers lead Asia-Pacific as early adopters of digital economy: studyARNnet all 4 news articles »

11/27/2012 09:48 AM

Adobe reaches for share of digital marketing - MarketWatch

Adobe reaches for share of digital marketing MarketWatch Adobe Systems Inc. (NASDAQ:ADBE) has created a suite of indispensable tools for digital artists; now it plans to do the same for digital marketers. Social networks and mobile apps are engaging people in new ways that marketers are eager to embrace.

11/28/2012 03:19 PM

Don Draper be Damned: Why Digital Marketing Needs Creative Technologists - BostInno (blog)

Don Draper be Damned: Why Digital Marketing Needs Creative Technologists BostInno (blog) Our world has become increasingly digital, and our creative workforce has had to adapt. Gone are the days when an art director and copywriter could put their feet up and their heads together and wait for inspiration to strike. Now more than ever ...

11/27/2012 12:37 PM

Taking digital marketing to the next level - Bangkok Post

Bangkok Post Taking digital marketing to the next level Bangkok Post Following the use of digital marketing in building brand awareness and finding fans via online channels, it is now digital commerce's turn. Next year will see digital marketing move up to the next level. It will be a true digital commerce era that will ...

11/28/2012 05:32 AM

Digital Marketing Intern - Bizcommunity.com

Digital Marketing Intern Bizcommunity.com Fantastic opportunity to intern for a fast-paced digital agency based in Cape Town's southern suburbs. Although interns will be contracted for up to six months (three months initially), candidates who excel during their internship may be offered ...

11/27/2012 07:07 AM

GM names Ferndale-based Search Optics as digital marketing partner - Royal Oak Daily Tribune

GM names Ferndale-based Search Optics as digital marketing partner Royal Oak Daily Tribune General Motors has named Search Optics of Ferndale a partner for digital marketing initiatives within its dealer base nationwide. “We have been working with many of GM's top dealers for years,” said David Ponn, Search Optics chief executive officer ...

11/20/2012 02:48 AM

Asia lags in digital marketing - ZDNet

ZDNet Asia lags in digital marketing ZDNet Summary: Companies in the region understand the importance of digital marketing, but many do not have a comprehensive roadmap or use data correctly to better engage with customers online. Ellyne Phneah. By Ellyne Phneah | November 20, 2012 -- 09:43 ... Digital Marketing Not the First Priority for Asia-Pacific MarketersKoMarketing Associates Asia's marketers willing but not able to implement digital marketing: AdobeCampaign India Digital ad spend will double over next few years, Adobe report findsThe Australian Marketing magazine Australia -CommsDay all 24 news articles »

11/28/2012 10:17 PM

Digital Marketing: 10 Tips to Boost Business - Newsday

Digital Marketing: 10 Tips to Boost Business Newsday Digital Marketing: 10 Tips to Boost Business. Shelter Island , NY 631-749-0042. Event overview; More events at this venue. Be the first to rate: 0. Click to rate. When: Fri. 11/30 7 p.m.. Where: Shelter Island Library 37 N. Ferry Rd. Shelter Island, NY ...

11/28/2012 10:12 PM

Holiday Wish List: What Digital Marketers Want - ClickZ

Holiday Wish List: What Digital Marketers Want ClickZ SES Chicago was one of the most interactive events I have attended in a very long time. I spent time with marketers and solicited their views on what they wanted from their digital media efforts. Here is a compilation of the perfect marketing wish list ...