digital marketing - Google News

Google News

11/29/2012 10:09 AM

Digital marketers share success stories at 'BtoB's' NetMarketing Breakfast - BtoB Magazine

Digital marketers share success stories at 'BtoB's' NetMarketing Breakfast BtoB Magazine San Franciscoâ€Â"Digital marketers from Cisco Systems, Hewlett-Packard Co., Hitachi Data Systems and SAP shared case studies of successful digital marketing programs at BtoB's NetMarketing Breakfast here Wednesday. Petra Neiger, senior manager-digital ...

11/29/2012 01:20 AM

Digital Marketing Experts from Forrester Research, Microsoft, Sony Electronics ... - San Francisco Chronicle

San Francisco Chronicle Digital Marketing Experts from Forrester Research, Microsoft, Sony Electronics ... San Francisco Chronicle Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions that optimize web analytics and digital marketing performance, has added marketing leaders from Las Vegas Sands, Microsoft, Seagate, Sony and United Airlines to ...

11/27/2012 09:48 AM

Adobe reaches for share of digital marketing - MarketWatch

Adobe reaches for share of digital marketing MarketWatch Adobe Systems Inc. (NASDAQ:ADBE) has created a suite of indispensable tools for digital artists; now it plans to do the same for digital marketers. Social networks and mobile apps are engaging people in new ways that marketers are eager to embrace.

11/20/2012 02:48 AM

Asia lags in digital marketing - ZDNet

ZDNet Asia lags in digital marketing ZDNet Summary: Companies in the region understand the importance of digital marketing, but many do not have a comprehensive roadmap or use data correctly to better engage with customers online. Ellyne Phneah. By Ellyne Phneah | November 20, 2012 -- 09:43 ... Digital Marketing Not the First Priority for Asia-Pacific MarketersKoMarketing Associates Digital ad spend will double over next few years, Adobe report findsThe Australian Australia outstrips APAC for digital marketing spend, activityMarketing magazine Australia Techgoondu -CommsDay -B&T Marketing & Media all 24 news articles »

11/30/2012 03:50 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog) 10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here are some of the most interesting digital marketing stats we've seen this week. Stats include how retailers are performing on Pinterest, m-commerce, paid search revenue on Black Friday, spam emails, marketing attribution, and Tesco's dominance of ...

11/28/2012 11:35 AM

Small Businesses Moving to Digital Marketing - iMedia Connection (blog)

Small Businesses Moving to Digital Marketing iMedia Connection (blog) Small and medium-sized businesses are beginning to realize that digital marketing and online advertising are important tools in achieving success. In the past, many small business owners had ignored digital media, and they were subsequently left in the ... and more »

11/25/2012 07:31 AM

Digital Marketing Trends Makes 2013 Traffic and Conversion Summit Unlike ... - San Francisco Chronicle

San Francisco Chronicle Digital Marketing Trends Makes 2013 Traffic and Conversion Summit Unlike ... San Francisco Chronicle Digital marketing trends are always shifting, said a new article from Digital Marketer, and knowing the newest and best business strategies always pushes marketers to the top. That's why Digital Marketer, the industry leading team of strategists ... Adobe Digital Marketing Summit 2013Dexigner 2013 Traffic and Conversion Summit will Cover “What's Working Now” in Digital ...Virtual-Strategy Magazine (press release) all 8 news articles »

11/28/2012 09:41 AM

A Successful Digital Marketing Platform Has both a Vision and a Strategy - CMSWire

A Successful Digital Marketing Platform Has both a Vision and a Strategy CMSWire In this technology age, marketing teams have had trouble adapting a digital marketing strategy, but a new report from Garter shows these companies how to utilize this technique. It has been frequently reported that many marketing teams are having ...

11/12/2012 10:41 AM

A digital marketing guide to prepare for Small Business Saturday - Washington Post (blog)

New Zealand Herald A digital marketing guide to prepare for Small Business Saturday Washington Post (blog) (Sarah L. Voisin - Post) To get the full exposure and awareness that your small business needs and deserves, here are some digital marketing tips to help you prepare for this year's Small Business Saturday, coming up on Nov. 24. 1. Think social ... How Advisors Can Maximize Their Digital Marketing EffortsFinancial-Planning.com (blog) all 145 news articles »

12/01/2012 11:42 AM

3 Mobile Marketing Technologies to Watch in 2013 - Customer Think (blog)

3 Mobile Marketing Technologies to Watch in 2013 Customer Think (blog) If someone asked you to describe the top three digital marketing trends for next year, that might be your answer. As 2012, the year of social media, draws to a close; it's time to start planning for 2013. For marketers that will mean looking at ways to ...

mobile marketing - Google News

Google News

12/01/2012 11:42 AM

3 Mobile Marketing Technologies to Watch in 2013 - Customer Think (blog)

3 Mobile Marketing Technologies to Watch in 2013 Customer Think (blog) Mobile, mobile and mobile. If someone asked you to describe the top three digital marketing trends for next year, that might be your answer. As 2012, the year of social media, draws to a close; it's time to start planning for 2013. For marketers that ...

12/01/2012 08:01 AM

Mobile marketing still seeing considerable spending - QR Code Press

Mobile marketing still seeing considerable spending QR Code Press As important as mobile marketing is, and while the majority of companies do believe that it could make a considerable difference to their revenues, according to some experts, there still aren't enough businesses actually taking the necessary actions. Mobile's Reach Powers EventsInvestor's Business Daily Marketing can help 'establish trust'Business Strata - Business News all 3 news articles »

11/28/2012 06:05 AM

Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Folio Magazine Mobile Marketing: How To Generate Loyalty On The Go Forbes It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ... Pew Research: Mobile Browsing, Usage Continues to GrowFolio Magazine all 35 news articles »

11/30/2012 09:38 AM

FCC Issues Declaratory Ruling on the SoundBite Petition: Confirmatory Opt-Out ... - Sacramento Bee

Destination CRM FCC Issues Declaratory Ruling on the SoundBite Petition: Confirmatory Opt-Out ... Sacramento Bee The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, and SoundBite Communications, a customer communications expert and industry influencer, led an alliance of MMA members and trade ... Mobile Marketers Win Important FCC Text Message RulingAdweek FCC Clarifies Opt-Out Procedures for Text MarketingDestination CRM FCC rules for SoundBite on opt-out text message complianceFiercemobilecontent The BLT: Blog of Legal Times (blog) -Boston.com all 36 news articles »

11/28/2012 11:14 AM

What Mobile Marketers Can Learn From The Papa John's Lawsuit - Business 2 Community

Business 2 Community What Mobile Marketers Can Learn From The Papa John's Lawsuit Business 2 Community Mobile marketing has become quite ubiquitous I would say as it seems not a day goes by where we are not reading about something relating to mobile marketing. For example last week's announcement by Orbitz highlighting the fact that smartphones now ... Back to Basics: Leveraging Data to Deliver What the Customer WantsADOTAS all 2 news articles »

11/29/2012 12:30 PM

Ten Ways to Optimize your Mobile Marketing Efforts - iMedia Connection (blog)

iMedia Connection (blog) Ten Ways to Optimize your Mobile Marketing Efforts iMedia Connection (blog) Smart marketers know how to move mobile users to the narrowest point of the purchase funnel by leveraging contextual information to positively impact user engagement and improve overall ad-supported mobile media experiences. Greater relevancy to your ...

11/28/2012 08:14 AM

Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds - Proactive Investors USA & Canada

Proactive Investors USA & Canada Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds Proactive Investors USA & Canada Vancouver-based mobile marketing services firm Snipp Interactive (CVE:SPN) reported Wednesday a more than 50 per cent increase in third quarter revenue, citing a growing sales channel through existing and new customers. For the quarter that ended ... Meredith Special Interest Publications Mobilizes Reader Response CardsMinonline (subscription) all 16 news articles »

11/30/2012 06:09 AM

Mobile app downloads surged 33 percent after iPhone 5 launch - VentureBeat

VentureBeat Mobile app downloads surged 33 percent after iPhone 5 launch VentureBeat The drop in the cost of acquiring new loyal app users should be welcomed by developers, who worry that marketing costs may eat away at the profits that they get from free-to-play mobile games, where users play for free and pay real money for virtual goods. App downloads saw a surge after iPhone 5 releasetuaw.com Mobile App Downloads Surged by 33 Percent in October Post-iPhone 5, Find ...Sacramento Bee Mobile app downloads surge 33% after iPhone 5 releaseVatorNews Telecom Lead -Mazuma Mobile all 28 news articles »

11/26/2012 09:40 AM

Mobile Marketing: Creating Websites Optimized for Mobile Devices - Search Engine Journal

Search Engine Journal Mobile Marketing: Creating Websites Optimized for Mobile Devices Search Engine Journal As smartphone penetration continues to grow, mobile marketing will also continue to grow in importance. Fail to keep up and you could be missing out. Photo credits: @ mashup â€Â" courtesy © Thomas Jansa â€Â" Fotolia.com, and PC versus mobile â€Â" courtesy ...

11/27/2012 07:50 AM

Mobile: An Effective -- Yet Unloved -- Marketing Medium - Forbes

MediaPost Communications Mobile: An Effective -- Yet Unloved -- Marketing Medium Forbes The promise of mobile marketing is staggering. And for good reason: Despite an overwhelming lack of enthusiasm for it, audiences respond to it. According to the latest AdReaction report out today from Millward Brown and its Dynamic Logic and Firefly ... Mobile Key For Marketers, But Sites, Apps Disappoint UsersMediaPost Communications Survey reveals consumers' lack of satisfaction with mobile adsBizReport all 7 news articles »

search marketing - Google News

Google News

11/30/2012 09:12 AM

Lessons Learned: Presenting at a Search Marketing Conference - Search Engine Journal

Search Engine Journal Lessons Learned: Presenting at a Search Marketing Conference Search Engine Journal Presenting at a search engine marketing conference, like the SMX East 2012, had been a goal of mine since I got into the industry just under five years ago, but even though I felt like an expert in the field for what I was presenting, I never thought I ...

11/29/2012 08:45 AM

Cracking the Code on Facebook Search Marketing Success - Search Engine Journal

Search Engine Journal Cracking the Code on Facebook Search Marketing Success Search Engine Journal From a search marketing perspective, the sheer volume of data on Facebook presents both an opportunity and a challenge when it comes to developing customized, effective campaigns that deliver results. Based on experience with advertisers spanning ... and more »

11/28/2012 11:07 AM

Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? - Search Engine Land

Search Engine Land Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? Search Engine Land The one case where search marketers have 'stolen' real revenue from display teams has been within Facebook advertising (not the new FBX exchange) â€Â" when launched Facebook advertising was obviously the domain of media buyers, but when they ...

11/29/2012 09:30 AM

Glogou Launches Products To Help US Companies Do Search Marketing In China - Search Engine Land

Search Engine Land Glogou Launches Products To Help US Companies Do Search Marketing In China Search Engine Land Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to ...

11/28/2012 02:14 PM

Microsoft ad blitz attacks Google over policy that lets money sway shopping ... - Washington Post

ITBusiness.ca Microsoft ad blitz attacks Google over policy that lets money sway shopping ... Washington Post The attack started Wednesday with a marketing campaign focused on a recent change in the way Google operates the part of its search engine devoted to shopping results. The revisions require merchants to pay Google to have their products listed in the ... Bing's "Scroogled" Campaign Accuses Google of Dishonest SearchMarketing Vox News Bing claims Google product search leaves online shoppers ScroogledInternet Marketing News Google launching new tools for SMB marketingITBusiness.ca Travolution -Globe and Mail -MarketWatch (blog) all 493 news articles »

11/30/2012 04:14 PM

nFusion Achieves Certified Kenshoo Enterprise [Pro Agency] Designation - Equities.com

nFusion Achieves Certified Kenshoo Enterprise [Pro Agency] Designation Equities.com “The Kenshoo platform allows the nFusion SEM team to spend more time thinking strategically and collaboratively with our clients and less time in the weeds of bid management,” says nFusion's Rebekah Thomas, Senior Search Marketing Manager. Kenshoo ... and more »

11/27/2012 11:44 AM

The 6 Most Important Things International Search Marketers Should Know To Be ... - Search Engine Land

Search Engine Land The 6 Most Important Things International Search Marketers Should Know To Be ... Search Engine Land So, what are the six most important things to do to develop this international search marketing knowledge? Attend Conferences; Identify The Knowledge Experts; Get To Know The Experts; Participate In Training Courses; Network With Similar Professionals ...

11/28/2012 03:13 AM

Search Engine Marketing Canada Company â€Â" Powerhouse Launches New and ... - Equities.com

The Drum Search Engine Marketing Canada Company â€Â" Powerhouse Launches New and ... Equities.com Powerhouse Internet Marketing Inc., this Search engine marketing Canada firm, recently released their new and enhanced products and services such as social media marketing and conversion rate optimization. The latest social media marketing services ... The Top Six Digital Trends for 2013Destination CRM What next for SEO? Five search trends for 2013The Drum 2013: How Content Will Be A Driving Factor In Search RankingsBusiness 2 Community Forbes -Internet Marketing News -Virtual-Strategy Magazine (press release) all 92 news articles »

11/30/2012 09:18 AM

Study: Singles Seek Smartphones, While Couples Cozy up to Tablets - ADOTAS

Study: Singles Seek Smartphones, While Couples Cozy up to Tablets ADOTAS LOS ANGELES (November 29, 2012) â€Â" The Search Agency, a global online marketing firm and the largest independent US search marketing agency, today announced the results of its 2012 Online User Behavior and Engagement Study, conducted online by ...

11/28/2012 01:46 PM

Paid search spending skyrockets over the holiday weekend - InternetRetailer.com

Paid search spending skyrockets over the holiday weekend InternetRetailer.com Paid search marketing paid off over the holiday weekendâ€Â"a trend that was particularly pronounced on Thanksgiving, according to several reports from search marketing firms released today. That spending helped traffic increase 8% over the weekend to 500 ... and more »