Saturday, 23 February 2013

digital marketing - Google News

Google News


02/23/2013 02:36 PM
Step forward Graph Search into the digital marketing mix for hotels - Tnooz

Tnooz

Step forward Graph Search into the digital marketing mix for hotels
Tnooz
New-age SEO experts leverage a holistic view of digital marketing: on the web, (directly and through distribution), using advertising and by engaging consumers on social media. In simple terms, instead of relying solely on keyword optimization, the ...


02/22/2013 06:39 PM
Electronics Company, Life-Spot, Hires Digital Marketing Experts for Crowdfund ... - San Francisco Chronicle (press release)

Electronics Company, Life-Spot, Hires Digital Marketing Experts for Crowdfund ...
San Francisco Chronicle (press release)
Command Partners is a digital media agency that focuses on driving online visibility and lead generation including social media marketing, search engine optimization, public relations and strategic advisory services. Command Partners works with clients ...

and more »

02/21/2013 02:14 PM
Vocus Announces Digital Marketing Day To Be Held on February 27, 2013 - PR Web (press release)

Vocus Announces Digital Marketing Day To Be Held on February 27, 2013
PR Web (press release)
Vocus, Inc., (NASDAQ: VOCS) a leading provider of cloud marketing software, announced today a Digital Marketing Day to be held on February 27, 2013 from 10:30 am to 12:30 pm EST at the NASDAQ MarketSite. The agenda will include a presentation by ...

and more »

02/22/2013 03:35 AM
10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week
Econsultancy (blog)
Here are some of the most interesting digital marketing stats we've seen this week. Stats include consumer confidence in mobile commerce, mobile use in Australia, Instagram, online sales in February and luxury brand mobile apps. For more digital ...

and more »

02/22/2013 02:15 AM
How retailers can use marketplaces as digital marketing tools - Fourth Source

How retailers can use marketplaces as digital marketing tools
Fourth Source
Marketplaces allow retailers of all sizes to promote their products to a large, established audience, offering an invaluable marketing channel for relatively little investment. The number of marketplaces on offer to retailers is growing quickly. Since ...

and more »

02/21/2013 02:52 PM
Nunes Co. hires digital marketing coordinator - The Salinas Californian

Nunes Co. hires digital marketing coordinator
The Salinas Californian
SALINAS â€Â" The Nunes Co. Inc., marketers of Foxy brand produce, announced today the hiring of Alethea Prewett as coordinator of digital marketing. Prewett, in this newly developed role, will be responsible for the strategy and implementation of ...


02/22/2013 03:32 PM
Digital Marketing on a Vineâ€Â"Twitter's New Video Venue - Business 2 Community

Digital Marketing on a Vineâ€Â"Twitter's New Video Venue
Business 2 Community
Twitter's new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it's already being declared the next big thing in digital media marketing. But is it, really? How long does it take you to tell your ...
Say it with (Multi-Platform) VideoFourth Source

all 4 news articles »

02/22/2013 01:30 PM
Reinventing Adobe: CEO Narayen on Analytics Model - Wall Street Journal (India)

Reinventing Adobe: CEO Narayen on Analytics Model
Wall Street Journal (India)
Reinventing Adobe: CEO Narayen on Analytics Model. Adobe is transitioning into becoming a digital marketing provider. CEO Shantanu Narayen talks with tech editor Scott Austin about the competition in that space and why the strategy has paid off for the ...

and more »

02/20/2013 12:01 PM
Digital Marketing Services: Baby Steps Best? - NetNewsCheck.com

Digital Marketing Services: Baby Steps Best?
NetNewsCheck.com
Digital marketing services may be touted as the next big revenue generator for newspapers, but that doesn't mean that many publishers are ready to jump in with both feet. BIA/Kelsey's Jed Williams speaking at the 2013 Key Executives MegaConference ...


02/22/2013 03:11 AM
Insightful Digital Marketing Resources From Pyxl - ReadPyxl: a Blog (blog)

ReadPyxl: a Blog (blog)

Insightful Digital Marketing Resources From Pyxl
ReadPyxl: a Blog (blog)
To combat this hurdle, marketers must have a defined plan to reach customers, one that can be measured and evolve. Brian shared seven key steps to creating a digital marketing strategy that engages customers and generates quality leads and provided an ...


search marketing - Google News

Google News


02/21/2013 11:01 PM
Search engine marketing gains speed in Portland - OregonLive.com

Search engine marketing gains speed in Portland
OregonLive.com
benlloyd.JPG View full size Ben Lloyd is among a handful of people who realized in the early 2000s that there were enough people in Portland in search engine optimization to fill a small restaurant, or, start a professional organization. SEMpdx was formed.


02/22/2013 01:22 AM
Search Marketing Expo â€Â" SMX Conference Series Expanding to Italy in 2013 - PR Web (press release)

PR Web (press release)

Search Marketing Expo â€Â" SMX Conference Series Expanding to Italy in 2013
PR Web (press release)
SMX Milan - November 7-8, 2013. Redding, CT (PRWEB) February 22, 2013. The world's largest internet marketing event series, Search Marketing Expo â€Â" SMX, has added Milan, Italy to its list of destinations for 2013. SMX Milan will take place November 7-8 ...
FIERA MILANO SPA : The Search and Social Media Marketing Conference ...4-traders (press release)

all 2 news articles »

02/22/2013 07:24 AM
10 Tips to Help Small Marketing Teams Kill It - Search Engine Watch

10 Tips to Help Small Marketing Teams Kill It
Search Engine Watch
Many of us work with a small marketing team. In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less â€Â" with most of them spending the majority of their time on lead generation and content ...


02/23/2013 02:36 PM
Step forward Graph Search into the digital marketing mix for hotels - Tnooz

Tnooz

Step forward Graph Search into the digital marketing mix for hotels
Tnooz
Previously, we discussed how SEO's methodology was under serious risk of losing efficiency from Google's push into encrypted search (and possibly paid traffic), and how it required a rethinking of the meaning of SEO in hoteliers' digital marketing ...


02/22/2013 11:00 AM
SMX Toronto Keynote: Social Proof, SEO & Influence Marketing - Search Engine Land

Search Engine Land

SMX Toronto Keynote: Social Proof, SEO & Influence Marketing
Search Engine Land
samfiorella The concept of “influence marketing” has suddenly exploded into all aspects of search and online marketing. In his SMX Toronto keynote address, Sam Fiorrella, co-author of Influence Marketing: How to Create, Manage and Measure Brand ...


02/21/2013 11:19 PM
How to Combine Your Online Marketing Technologies Effectively & Efficiently - Search Engine Watch

How to Combine Your Online Marketing Technologies Effectively & Efficiently
Search Engine Watch
The ability to see paid search, display and social marketing data, for example, in a single dashboard and with detailed reporting creates huge workflow efficiencies, as marketers only need to log into, and understand in detail how to use, a single ...


02/21/2013 02:50 PM
Wisconsin Court: Search Marketers Can Use Rivals' Names To Trigger Ads - MediaPost Communications

MediaPost Communications

Wisconsin Court: Search Marketers Can Use Rivals' Names To Trigger Ads
MediaPost Communications
The dispute between the two law firms dates to 2009, when Cannon & Dunphy started running a search campaign that used the names "Habush" and "Rottier" to trigger paid ads. Habush and Rottier alleged that this marketing initiative violated a Wisconsin ...
Ruthless law firm cashes in on competitors' names for PPC contentBrafton
Appeals Court Sides with Cannon & Dunphy in Law Firm Marketing DisputeWisBar

all 11 news articles »

02/14/2013 06:12 AM
Live @ SMX West: Big Data & Search Marketing - Search Engine Land

Search Engine Land

Live @ SMX West: Big Data & Search Marketing
Search Engine Land
In the early days of search marketing, it was relatively easy to get by using a few simple tools, a spreadsheet, and just casually surfing the Web to see what your competitors were up to. Not so today, in this new era of “big data.” Most search ...


02/20/2013 02:28 AM
“Search Marketing is very ROI focused and measurable” - Digital Market Asia

Digital Market Asia

“Search Marketing is very ROI focused and measurable”
Digital Market Asia
Search Marketing may have been around longer than some other forms of digital marketing like social media, however, it is and always will be relevant and important for marketers. Search Marketing is non-intrusive, unlike many other forms of marketing ...


02/19/2013 11:17 PM
Creative Content Marketing: Winning Hearts, Minds & Wallets - Search Engine Watch

Business 2 Community

Creative Content Marketing: Winning Hearts, Minds & Wallets
Search Engine Watch
TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds & Wallets, to a packed room yesterday. Over the course of an hour, he shared insights, case studies and processes ...
What B2B SEO's Need To Know About Buyer PersonasSearch Engine Land
Is Culture The Key To Success In The Future Of Marketing?Business 2 Community
Stop and read: Refresh on the basics of content marketingBrafton

all 19 news articles »

digital marketing - Google News

Google News


02/22/2013 06:39 PM
Electronics Company, Life-Spot, Hires Digital Marketing Experts for Crowdfund ... - San Francisco Chronicle (press release)

Electronics Company, Life-Spot, Hires Digital Marketing Experts for Crowdfund ...
San Francisco Chronicle (press release)
Command Partners is a digital media agency that focuses on driving online visibility and lead generation including social media marketing, search engine optimization, public relations and strategic advisory services. Command Partners works with clients ...

and more »

02/22/2013 03:35 AM
10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week
Econsultancy (blog)
Here are some of the most interesting digital marketing stats we've seen this week. Stats include consumer confidence in mobile commerce, mobile use in Australia, Instagram, online sales in February and luxury brand mobile apps. For more digital ...

and more »

02/21/2013 02:14 PM
Vocus Announces Digital Marketing Day To Be Held on February 27, 2013 - PR Web (press release)

Vocus Announces Digital Marketing Day To Be Held on February 27, 2013
PR Web (press release)
Vocus, Inc., (NASDAQ: VOCS) a leading provider of cloud marketing software, announced today a Digital Marketing Day to be held on February 27, 2013 from 10:30 am to 12:30 pm EST at the NASDAQ MarketSite. The agenda will include a presentation by ...

and more »

02/22/2013 02:15 AM
How retailers can use marketplaces as digital marketing tools - Fourth Source

How retailers can use marketplaces as digital marketing tools
Fourth Source
Marketplaces allow retailers of all sizes to promote their products to a large, established audience, offering an invaluable marketing channel for relatively little investment. The number of marketplaces on offer to retailers is growing quickly. Since ...

and more »

02/22/2013 03:32 PM
Digital Marketing on a Vineâ€Â"Twitter's New Video Venue - Business 2 Community

Digital Marketing on a Vineâ€Â"Twitter's New Video Venue
Business 2 Community
Twitter's new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it's already being declared the next big thing in digital media marketing. But is it, really? How long does it take you to tell your ...
Say it with (Multi-Platform) VideoFourth Source

all 4 news articles »

02/22/2013 01:30 PM
Reinventing Adobe: CEO Narayen on Analytics Model - Wall Street Journal (India)

Reinventing Adobe: CEO Narayen on Analytics Model
Wall Street Journal (India)
Reinventing Adobe: CEO Narayen on Analytics Model. Adobe is transitioning into becoming a digital marketing provider. CEO Shantanu Narayen talks with tech editor Scott Austin about the competition in that space and why the strategy has paid off for the ...

and more »

02/22/2013 12:44 PM
Bitzio Divests Animation Studio to Focus on New Digital Marketing Platform ... - Marketwire (press release)

Bitzio Divests Animation Studio to Focus on New Digital Marketing Platform ...
Marketwire (press release)
SAN FRANCISCO, CALIFORNIA--(Marketwire - Feb. 22, 2013) - Bitzio, Inc. (OTCQB:BTZO), a leading mobile media and app company, has divested its digital animation studio that developed digital content for certain Bitzio apps. The divestiture has reduced ...


02/21/2013 02:52 PM
Nunes Co. hires digital marketing coordinator - The Salinas Californian

Nunes Co. hires digital marketing coordinator
The Salinas Californian
SALINAS â€Â" The Nunes Co. Inc., marketers of Foxy brand produce, announced today the hiring of Alethea Prewett as coordinator of digital marketing. Prewett, in this newly developed role, will be responsible for the strategy and implementation of ...


02/22/2013 03:11 AM
Insightful Digital Marketing Resources From Pyxl - ReadPyxl: a Blog (blog)

ReadPyxl: a Blog (blog)

Insightful Digital Marketing Resources From Pyxl
ReadPyxl: a Blog (blog)
To combat this hurdle, marketers must have a defined plan to reach customers, one that can be measured and evolve. Brian shared seven key steps to creating a digital marketing strategy that engages customers and generates quality leads and provided an ...


02/20/2013 12:01 PM
Digital Marketing Services: Baby Steps Best? - NetNewsCheck.com

Digital Marketing Services: Baby Steps Best?
NetNewsCheck.com
Digital marketing services may be touted as the next big revenue generator for newspapers, but that doesn't mean that many publishers are ready to jump in with both feet. BIA/Kelsey's Jed Williams speaking at the 2013 Key Executives MegaConference ...


mobile marketing - Google News

Google News


02/22/2013 08:15 AM
Warply scores $500000 in seed funding to bolster its mobile marketing tool-kit - The Next Web

The Next Web

Warply scores $500000 in seed funding to bolster its mobile marketing tool-kit
The Next Web
Warply is a fledgling company that offers a cloud-based toolbox that enables brands, agencies and publishers to directly send interactive, contextually-relevant mobile marketing campaigns to their customers. Its platform essentially uses push ...


02/22/2013 12:44 PM
Fewer Firms Use Mobile Marketing - MediaPost Communications

Fewer Firms Use Mobile Marketing
MediaPost Communications
A study by the Software & Information Association surveyed 100 marketing executives from member and other companies in the fourth quarter, focused on social media, mobile and email use. It found only a quarter are including mobile in marketing programs ...


02/22/2013 09:39 PM
Petition to Legalize Cell Phone Unlocking Gets 100K Signatures - Mobile Marketing Watch

Petition to Legalize Cell Phone Unlocking Gets 100K Signatures
Mobile Marketing Watch
The underlying controversy began last fall when the Register of Copyrights at the Library of Congress determined that unlocking mobile phones would no longer be permissible. A 90-day window, which was established for people to still buy a phone and ...

and more »

02/22/2013 10:27 PM
Glass Aside, Google Had Other News This Week Too - Mobile Marketing Watch

Mobile Marketing Watch

Glass Aside, Google Had Other News This Week Too
Mobile Marketing Watch
Best Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile ...

and more »

02/22/2013 03:16 PM
Google to Open I/O Registration March 13 - Mobile Marketing Watch

Google to Open I/O Registration March 13
Mobile Marketing Watch
Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ...

and more »

02/20/2013 09:08 PM
New Mobile Marketing Magazine For Small Business Owners Now Released by ... - San Francisco Chronicle (press release)

San Francisco Chronicle (press release)

New Mobile Marketing Magazine For Small Business Owners Now Released by ...
San Francisco Chronicle (press release)
Padebuen.com, a new company that offers mobile services, such as mobile websites and apps, has just released a digital mobile magazine that caters to small and local business owners that want to increase their sales by leveraging the power of mobile ...

and more »

02/22/2013 08:01 AM
ExactTarget to Showcase Expanded Mobile Marketing Suite at MobileFocus ... - Business Wire (press release)

ExactTarget to Showcase Expanded Mobile Marketing Suite at MobileFocus ...
Business Wire (press release)
INDIANAPOLIS--(BUSINESS WIRE)--Global cross-channel digital marketing provider ExactTarget (NYSE:ET) announced today it will join the world's leading mobile technology providers Sunday in Barcelona for MobileFocus Global to showcase its expanded ...

and more »

02/22/2013 11:08 AM
Millennial Media Issues Year-in-Review Mobile Mix Report - Mobile Marketing Watch

Millennial Media Issues Year-in-Review Mobile Mix Report
Mobile Marketing Watch
Even more intriguing than usual, this report takes a comprehensive look back at mobile trends from the past year. In particular, Millennial Media looked at how the top 20 mobile phones, top 10 manufacturers, and top mobile operating systems all changed ...

and more »

02/21/2013 10:09 PM
Apple, Samsung Ordered to Scale Back Lawsuit - Mobile Marketing Watch

Apple, Samsung Ordered to Scale Back Lawsuit
Mobile Marketing Watch
Apple Samsung Ordered to Scale Back Lawsuit 300x230 Apple, Samsung Ordered to Scale Back Lawsuit U.S. District Judge Lucy H. Koh ordered Apple and Samsung to scale back their claims in the latest lawsuit between the two warring tech giants.

and more »

02/21/2013 08:34 PM
Is This The iPad Mini 2? - Mobile Marketing Watch

Mobile Marketing Watch

Is This The iPad Mini 2?
Mobile Marketing Watch
Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ...
The Mobile Web: Does Your Business' Mobile Web Presence Measure Up?Business 2 Community

all 156 news articles »