digital marketing - Google News

Google News

03/01/2013 06:28 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Search Engine Roundtable 10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here are some of the most interesting digital marketing stats we've seen this week. Stats include Google Adwords, digital video campaigns, customer satisfaction with m-commerce, mobile advertising, Nissan's social strategy and e-commerce in China. AdWords Targets Mobile App Market with New Mobile App Download Ad FormatBusiness 2 Community all 20 news articles »

03/01/2013 12:23 PM

South Africa: Drive digital marketing efforts with actionable insight - Afrique en Ligue

South Africa: Drive digital marketing efforts with actionable insight Afrique en Ligue Digital marketing - One of the most important benefits of digital marketing lies in the fact that it is a channel that produces reams and reams of data about your customers and how they interact with your brand and campaigns. Paid search, display ads ...

02/28/2013 10:07 AM

Digital Marketing Associate - Publishers Lunch Deluxe (subscription)

Digital Marketing Associate Publishers Lunch Deluxe (subscription) Open Road Integrated Media's marketing team bridges the traditional world of book marketing with the dynamic, fast-paced world of digital media. We leverage the worlds of social media, viral distribution and emerging technologies to market Open Road ...

02/28/2013 07:58 AM

Back To School: Silverpop Launches Digital Marketing University - ADOTAS

Back To School: Silverpop Launches Digital Marketing University ADOTAS Silverpop is a digital marketing technology provider that unifies marketing automation, email, mobile and social, similar to competing platforms offered by Integrate and Promodity. Unlike simple email campaign automation platforms like Marketo and ...

03/01/2013 12:55 PM

Digital Marketing Agency for Water and Office Coffee Industry Launches New ... - EIN News (press release)

Digital Marketing Agency for Water and Office Coffee Industry Launches New ... EIN News (press release) It's often hard for small companies to get noticed without the help of a digital marketing agency, but Water, Coffee, & More can help. With strategies and designs that have been proven to work, the company can assist businesses wishing for more website ... and more »

02/28/2013 05:17 PM

Digital marketing spend on the rise globally - B&T Marketing & Media

Digital marketing spend on the rise globally B&T Marketing & Media More than 50% of organisations intend to increase their digital marketing budget with most of them intending to shift money from other areas a global digital marketing outlook survey has found. While 15% of respondents said they intended to increase ...

02/25/2013 10:15 AM

INSIGHT: Digital marketing efforts need superpowers - Sioux Falls Argus Leader

INSIGHT: Digital marketing efforts need superpowers Sioux Falls Argus Leader To get noticed, all superheroes dress the part with cool costumes and exhibit superior performance. Heroic digital marketing begins with creating awareness. Your website is no different. The right look gets you noticed, which results in more visits to ...

03/01/2013 04:09 AM

Aston hosts exclusive Digital Marketing event - The FINANCIAL

Aston hosts exclusive Digital Marketing event The FINANCIAL Speaker Justin Cooke, Chair of BIMA, and UK CEO of POSSIBLE picked out the key insights on what it takes to win in digital media today. He also spoke about the key trends for 2013 and beyond and the best ways to use benchmarks for measuring the ...

02/28/2013 05:00 AM

Universal appoints new catalogue digital marketing man - Complete Music Update

Complete Music Update Universal appoints new catalogue digital marketing man Complete Music Update The Universal Music Group has announced the appointment of a new Head Of Digital for its Universal Strategic Marketing division. Having worked on digital catalogue marketing campaigns for EMI, in his new job Geoff Smith will “focus on creating ... Universal Strategic Marketing Expands With Geoff Smith HireBillboard Geoff Smith joins Universal from EMImusicweek.com all 18 news articles »

03/01/2013 01:27 AM

Brands seek social goals - brand-e.biz

WealthManagement.com Brands seek social goals brand-e.biz technoratiâ€Â"logo Spending on social media, including influencer outreach, makes up only 10% of brands' digital marketing expenditure, according to Technorati's Media Digital Influence report. Of that social budget, more than half goes to Facebook ... Three reasons why advertising should not be part of your social media strategySkiddMark Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs... The Week in Social ...MarketingProfs.com (subscription) How to Amp Up Your Social Media and Email MarketingBusiness 2 Community all 40 news articles »

social media - Google News

Google News

03/01/2013 12:01 PM

Advisers benefit from "listening" on social media - Reuters

ReadWriteWeb Advisers benefit from "listening" on social media Reuters NEW YORK (Reuters) - When many financial advisers ask their firms about fully engaging in social media, the answer is usually still a resolute "no" - to Twitter, Facebook, LinkedIn, Tumblr, Pinterest, blogging and just about anything else. Only a few ... Did you give up social media for Lent?Washington Post Businesses Think They 'Get' Social Media. Do You?ReadWriteWeb Social Media Ubiquity Requires Synergetic Facility ManagementTechnorati The Drum -Long Island Business News -Econsultancy (blog) all 40 news articles »

03/01/2013 01:57 PM

Should Parents Allow Their Kids onto Social Media? - Huffington Post

Should Parents Allow Their Kids onto Social Media? Huffington Post Sixth grade seems to be a turning point, with middle school being the point of no return when it comes to social media. I have to admit when it comes to my kids, social media has been ensconced in a general aura of fear. It's the unknown that promises ...

03/01/2013 09:00 AM

Your Social Media Reputation Can Attract Employees - TIME

Your Social Media Reputation Can Attract Employees TIME Want to hire great employees and keep them happy? Make sure you have a good social media reputation. That's the surprising message of a new survey by staffing services firm Spherion, which looked at high-achieving “emergent” professionals, who are ...

03/01/2013 10:32 AM

Social Media: Inside the UFC, Dana White - ESPN (blog)

ESPN (blog) Social Media: Inside the UFC, Dana White ESPN (blog) “A chef [Anthony Bourdain] tweeted about the fight tonight,” White said, discussing how the UFC looks to engage with both fans and high-profile personalities on social media. “Things like this pop up. He's got 1.5 million followers. “Holy [expletive ... and more »

03/01/2013 06:40 PM

Newberry College To Offer Social Media Degree - WLTX.com

Newberry College To Offer Social Media Degree WLTX.com Tania Sosiak is a professor at Newberry College and she says social media has changed everything we do. "Look at all the things that happen with social media, the Arab Spring, the political arena, how our president was elected with social media. Its ...

03/01/2013 12:40 PM

The great escape… from social media - The Independent (blog)

The Independent (blog) The great escape… from social media The Independent (blog) Today the search for an American couple feared missing was concluded when they presented themselves at a Peruvian Military base, apparently bemused by all the trouble they had caused. Jamie Neal and Garrett Hand were feared to have been dead or ... and more »

03/01/2013 02:19 PM

PBN panelists: Think about social media as more than a marketing tool - Pacific Business News (Honolulu) (blog)

PBN panelists: Think about social media as more than a marketing tool Pacific Business News (Honolulu) (blog) Consider the Polynesian Cultural Center on the North Shore of Oahu, whose chief information officer, Fred Camit, says it utilized social media â€Â" probably the most popular form of tech these days â€Â" to help it increase its customer base at a new event.

03/01/2013 10:44 AM

Social Madness launches: Let the social media craze begin - South Florida Business Journal (blog)

Social Madness launches: Let the social media craze begin South Florida Business Journal (blog) “I would recommend people be genuine about participation and not spam their audience because that's not what this is about,” said Jeff Cohen, director of social media for MDG Advertising. “It's about rallying their community behind their efforts, which ... PSBJ social-media challenge returnsPuget Sound Business Journal (Seattle) (blog) Social Madness: Get in the social media gamePortland Business Journal (blog) Ready to tweet? Corporate social media competition ramps up in HoustonHouston Business Journal (blog) Albuquerque Business First (blog) -Dayton Business Journal (blog) -Chicago Business Journal all 20 news articles »

03/01/2013 01:06 PM

Local teens use social media to mentor students in Chicago - Bakersfield Californian

Local teens use social media to mentor students in Chicago Bakersfield Californian Kip Glazer, an English teacher at Independence, is having her students participate in a mentoring program through Digital Youth Network where her students can critique the Chicago students' work through the closed social media website. By Henry A.

03/01/2013 06:31 PM

Israeli army ire over social media posts - BBC News

BBC News Israeli army ire over social media posts BBC News Following a series of social media scandals, a few days ago Israeli military commanders were told to stop recruits uploading videos and pictures "not appropriate to the spirit of the IDF". Two soldiers were also sent to military prison for 14 and 21 ... and more »

mobile marketing - Google News

Google News

02/28/2013 12:46 PM

Chok! Chok! Chok! ad shakes up mobile marketing - Reuters

Yahoo!7 News Chok! Chok! Chok! ad shakes up mobile marketing Reuters "The consumer is there so we as marketers start to salivate," said Mike Parker, chief digital officer for McCann, in an interview at the Mobile World Congress. "But people are so underwhelmed by banner ads on tiny screens. We are all still searching ... Mobile advertising from Asia honored in GSMA Global Mobile Awards 2013Campaign Asia-Pacific all 3 news articles »

03/01/2013 10:54 AM

Understanding Women and Mobile Payments in Emerging Markets - Mobile Marketing Watch

Mobile Marketing Watch Understanding Women and Mobile Payments in Emerging Markets Mobile Marketing Watch Understanding Women and Mobile Payments in Emerging Markets 300x225 Understanding Women and Mobile Payments in Emerging The GSMA mWomen Program and Visa have just released a study on women and mobile money programs. and more »

03/01/2013 09:46 AM

Facebook to Acquire Advertising Platform from Microsoft - Mobile Marketing Watch

Mobile Marketing Watch Facebook to Acquire Advertising Platform from Microsoft Mobile Marketing Watch Confirmation of the intention came late Thursday from Brian Boland, director of monetization product marketing at Facebook. “Many marketers that advertise on Facebook today use Atlas, and Atlas has been an approved partner for measurement since June,” ... Facebook confirms buying Microsoft's Atlas to boost ad salesInfoWorld Facebook buying Microsoft's AtlasITWorld Canada Facebook acquires Microsoft's Atlas advertising platformFiercemobilecontent Marketing Land -CIO Today -CMSWire all 105 news articles »

03/01/2013 02:31 AM

Trailblazers Needed for Mobile Marketing - Campaign Asia-Pacific (blog)

1to1 Media (registration) Trailblazers Needed for Mobile Marketing Campaign Asia-Pacific (blog) The study was designed to measure attitudes towards mobile marketing, primarily within client-side advertisers and marketing services agencies, and surveyed respondents from 18 different markets in the region. What was the key finding? That brands in ... Marketing Fundamentals at the Heart of Mobile Growth1to1 Media (registration) What's hot in mobile marketing?bdaily Mobile web use demands new content marketing strategiesBrafton all 4 news articles »

03/01/2013 04:20 AM

Ogilvy invests in South African mobile marketing specialist - Telecompaper (subscription)

Ogilvy invests in South African mobile marketing specialist Telecompaper (subscription) Ogilvy & Mather has taken a step forward in developing its South African mobile marketing capability by acquiring a majority share in the South Africa mobile marketing company Strike Media Proprietary. Strike Media is a full service mobile marketing ... and more »

02/28/2013 04:15 AM

Mobile Marketing Madness - ClickZ

Mobile Marketing Madness ClickZ It seems every year there is a proclamation that this will be the year for mobile marketing. Well, it's just not that simple. The fact is, mobile usage is growing steadily each and every year, accounting for a larger and larger percentage of how we ...

02/28/2013 10:03 PM

The Era of Social Casino Games Has Begun - Mobile Marketing Watch

Mobile Marketing Watch The Era of Social Casino Games Has Begun Mobile Marketing Watch GameHouse, the Seattle-based division of RealNetworks, is betting all of its chips on social casino games. Sharing the belief that online and mobile gambling may be the next billion dollar industry, Matt Hulett â€Â" the president of GameHouse â€Â" is letting ... and more »

02/28/2013 03:42 PM

Breaking: Groupon CEO Andrew Mason is Gone - Mobile Marketing Watch

Mobile Marketing Watch Breaking: Groupon CEO Andrew Mason is Gone Mobile Marketing Watch “Groupon will continue to invest in growth, and we are confident that with our deep management team and market-leading position, the company is well positioned for the future,” Leonsis stated after news of Mason's dismissal was confirmed. The news ... Mason Marches, Groupon RegroupsE-Commerce Times all 311 news articles »

02/28/2013 09:15 AM

Barnes & Noble Confirms Plummeting Nook Sales - Mobile Marketing Watch

Mobile Marketing Watch Barnes & Noble Confirms Plummeting Nook Sales Mobile Marketing Watch Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ... Barnes & Noble's Nook sales plunge 26% despite digital media gainsFiercemobilecontent all 104 news articles »

02/28/2013 12:17 PM

50+ Events in Social Media Marketing, Mobile Strategy and More - Mashable

50+ Events in Social Media Marketing, Mobile Strategy and More Mashable In it's 5th installment, the Mobile Marketing Strategies Summit has set out to provide an outlet for educating corporate decision makers on the value of a comprehensive mobile marketing strategy. Past summits have provided attendees with presentations ...

social media - Google News

Google News

03/01/2013 10:32 AM

Social Media: Inside the UFC, Dana White - ESPN (blog)

ESPN (blog) Social Media: Inside the UFC, Dana White ESPN (blog) “A chef [Anthony Bourdain] tweeted about the fight tonight,” White said, discussing how the UFC looks to engage with both fans and high-profile personalities on social media. “Things like this pop up. He's got 1.5 million followers. “Holy [expletive ... and more »

03/01/2013 09:00 AM

Your Social Media Reputation Can Attract Employees - TIME

Your Social Media Reputation Can Attract Employees TIME Want to hire great employees and keep them happy? Make sure you have a good social media reputation. That's the surprising message of a new survey by staffing services firm Spherion, which looked at high-achieving “emergent” professionals, who are ...

03/01/2013 10:44 AM

Social Madness launches: Let the social media craze begin - South Florida Business Journal (blog)

Social Madness launches: Let the social media craze begin South Florida Business Journal (blog) “I would recommend people be genuine about participation and not spam their audience because that's not what this is about,” said Jeff Cohen, director of social media for MDG Advertising. “It's about rallying their community behind their efforts, which ... PSBJ social-media challenge returnsPuget Sound Business Journal (Seattle) (blog) Social Madness: Get in the social media gamePortland Business Journal (blog) Ready to tweet? Corporate social media competition ramps up in HoustonHouston Business Journal (blog) Business First of Columbus (blog) -Dayton Business Journal (blog) -Philadelphia Business Journal (blog) all 15 news articles »

03/01/2013 08:22 AM

Groupon, or Why Nobody Owns the Social Media ETF - Barron's (blog)

Globe and Mail Groupon, or Why Nobody Owns the Social Media ETF Barron's (blog) Social media: Is there a sector of the stock market that gets more buzz with less bang? Certainly not one whose prospects as a widely owned investment are so uncertain. One day, these stocks may richly reward investors. Or they could become a bust. Major Changes in Short Interest of Major Social Media Leaders (FB, GRPN ...24/7 Wall St. all 96 news articles »

03/01/2013 08:07 AM

Michigan State's Tom Izzo says social media No. 1 thing he's had to adjust to ... - MLive.com

Michigan State's Tom Izzo says social media No. 1 thing he's had to adjust to ... MLive.com The immediate concern would seem to be how to manage the effects from the endless negative messages players are receiving via social media. Whether it be fans of their own school, or trolls from another, the effect, according to Izzo, is noticeable.

03/01/2013 08:23 AM

Marketers Heed China's Social Media Explosion - AdAge.com

CBS Local Marketers Heed China's Social Media Explosion AdAge.com The explosion of social media in China is putting pressure on marketers to increase their spending, learn to navigate key platforms like Tencent and Sina, and forge alliances online with local key opinion leaders, known in China as KOLs. "One ... Do Zombies Lurk In Yale's China Social Media Account?CBS Local all 9 news articles »

03/01/2013 05:36 AM

Businesses Think They 'Get' Social Media. Do You? - ReadWriteWeb

ReadWriteWeb Businesses Think They 'Get' Social Media. Do You? ReadWriteWeb Share on: Businesses Think They 'Get' Social Media. Do You? An industry report reveals that 98 percent of companies are using social media, and that 70 percent believe it has a positive impact on their business. Did you give up social media for Lent?Washington Post Social Media Ubiquity Requires Synergetic Facility ManagementTechnorati Social media focus: What do you see as the ROI from social media?The Drum Econsultancy (blog) -MarketingProfs.com (subscription) -Grand Rapids Business Journal (subscription) (blog) all 36 news articles »

03/01/2013 08:33 AM

The most followed models on social media - Telegraph.co.uk

Telegraph.co.uk The most followed models on social media Telegraph.co.uk Tyra Banks is the most followed model on social media. Modelinia did some number-crunching and found that Banks came top with nearly 11.3 million followers on Twitter and Facebook combined, and over 1.2 million on Instagram - rather handy for plugging ... Most Popular Models On Social Media RevealedVogue.com all 2 news articles »

03/01/2013 09:00 AM

WKU sees value in social media education - Business First of Louisville (blog)

WKU sees value in social media education Business First of Louisville (blog) Joanna Phillips-Melancon, associate professor of marketing and sales at WKU, said it became clear a few years ago that more businesses were using social media, and school officials felt there would be a greater need for people who were specifically ...

03/01/2013 10:23 AM

Does the social media reveal true character? - The Nation

Does the social media reveal true character? The Nation Elections are a perfect time to share opinions. Over the past two months, Bangkokians have learned more about prospective candidates thanks to their extended election campaigns, as they have been trotting to all areas and corners of the capital meeting ...