Wednesday, 27 March 2013

mobile marketing - Google News

Google News


03/27/2013 11:42 AM
Mobile Marketing: Connecting With Your Audience on the Move - Search Engine Watch

Dentistry IQ

Mobile Marketing: Connecting With Your Audience on the Move
Search Engine Watch
At SES New York, a keynote panel addressed the opportunities of mobile marketing and channels available today for brands to engage with their users as well as what challenges are appearing from this new marketing mix. In addition to mobile marketing ...
Two new ways to use the power of mobile marketing to acquire new dental patientsDentistry IQ

all 2 news articles »

03/26/2013 09:00 AM
How Mobile Marketing Can Help Your Business - TIME

How Mobile Marketing Can Help Your Business
TIME
You may have seen the statistics â€Â" one study claims that more than 80% of small businesses that invest in mobile marketing see increased business as a result â€Â" but how can you go about capturing some of those gains yourself? Small Business Computing ...


03/27/2013 10:52 AM
Velti Launches New Mobile Ad Network - Mobile Marketing Watch

Mobile Marketing Watch

Velti Launches New Mobile Ad Network
Mobile Marketing Watch
Velti is taking on the big boys of mobile advertising with it's creation of the “most comprehensive solution for brands combining mobile advertising and marketing under a single roof.” As a leading global provider of mobile marketing and advertising ...
Velti Rolls Out Mobile Ad NetworkMediaPost Communications
Velti Launches New Ad Network, Velti MediaMarketWatch (press release)
Velti debuts mobile ad networkBtoB Magazine
Seeking Alpha -Business Insider
all 6 news articles »

03/27/2013 09:47 AM
Study: Paid Search Spend for Mobile is Exploding - Mobile Marketing Watch

Study: Paid Search Spend for Mobile is Exploding
Mobile Marketing Watch
Study Paid Search Spend for Mobile is Exploding 300x90 Study: Paid Search Spend for Mobile The new Q1 2013 Digital Marketing Report by IgnitionOne highlights the significant growth taking place in digital marketing today. Research by IgnitionOne shows ...

and more »

03/27/2013 11:31 AM
Fortumo Makes Mobile Payments News at Game Developers Conference - Mobile Marketing Watch

Mobile Marketing Watch

Fortumo Makes Mobile Payments News at Game Developers Conference
Mobile Marketing Watch
Fortumo Makes Mobile Payments News at Game Developers Conference Fortumo Makes Mobile Payments News at Game On Wednesday at the Game Developers Conference in San Francisco, California, mobile payments provider Fortumo made headlines ...

and more »

03/26/2013 09:41 AM
New Google Calculator Tracks Value of Mobile Marketing Efforts - Entrepreneur

Entrepreneur

New Google Calculator Tracks Value of Mobile Marketing Efforts
Entrepreneur
And as business owners ramp up their mobile marketing efforts to capitalize on this trend, they also need to know how -- or if -- those efforts are paying off. Google thinks it has the answer. The tech giant has launched a new tool called The Full ...
Google Helping Marketers See the 'Full Value of Mobile'Mobile Marketing Watch
Google Launches "Full Value Of Mobile" Calculator To Help Businesses ...TechCrunch
Nudging Marketers, Google Introduces “Full Value Of Mobile” ROI CalculatorMarketing Land
Popsop.com -BizReport -AdAge.com
all 18 news articles »

03/26/2013 10:52 AM
It's Official: T-Mobile to Carry Apple's iPhone 5 - Mobile Marketing Watch

Mobile Marketing Watch

It's Official: T-Mobile to Carry Apple's iPhone 5
Mobile Marketing Watch
Its Official T Mobile to Carry Apples iPhone 5 300x203 Its Official: T Mobile to Following years of rumors suggesting the inevitability, subscribers of T-Mobile will finally gain long-awaited access to Apple's iPhone 5 next month. The nation's fourth ...
T-Mobile USA eyes growth from iPhone, marketing changesReuters
T-Mobile unveils plans for iPhoneMarketWatch
Is No-Contract T-Mobile Deal As Good As It Sounds?LifeGoesStrong
Apple Insider -ITProPortal -Latinos Post
all 703 news articles »

03/26/2013 02:24 PM
India Proving High Priority for Top Smartphone Makers - Mobile Marketing Watch

Mobile Marketing Watch

India Proving High Priority for Top Smartphone Makers
Mobile Marketing Watch
India Proving High Priority for Top Smartphone Makers 300x200 India Proving High Priority for Top Smartphone Samsung and Apple are locked in an epic clash inside one of the world's largest emerging markets for mobile devices. On Tuesday, a new report ...

and more »

03/26/2013 03:43 PM
INFOGRAPHIC: Understanding Social Influencers - Mobile Marketing Watch

Mobile Marketing Watch

INFOGRAPHIC: Understanding Social Influencers
Mobile Marketing Watch
Recently, the editors at MBA in Marketing Degree Guide decided to find out and embarked on a research expedition that uncovered some interesting information. The research began by probing who consumers trust when it comes to their purchasing ...


03/26/2013 05:34 PM
Facebook Brings Ad Targeting To Newsfeed - Mobile Marketing Watch

Mobile Marketing Watch

Facebook Brings Ad Targeting To Newsfeed
Mobile Marketing Watch
Facebook Brings Ad Targeting To Newsfeed 300x168 Facebook Brings Ad Targeting To Newsfeed Facebook has announced the expansion of the advertising system enabling marketers to tailor messages to users of the popular social network based on their ...
Do people care enough to be spooked by Facebook's targeted News Feed ads?Marketing Week

all 58 news articles »

Tuesday, 26 March 2013

social media - Google News

Google News


03/26/2013 09:03 PM
Prosecutors vary in use of social media - Chicago Tribune

Prosecutors vary in use of social media
Chicago Tribune
Some area state's attorneys' offices are turning to social media to keep in touch with their communities and relay helpful information. The Lake County state's attorney's office recently launched its official Facebook page and Twitter account after ...


03/26/2013 04:43 PM
A Top Agency Expands Its Social Footprint - New York Times

A Top Agency Expands Its Social Footprint
New York Times
ONE of the largest agencies on Madison Avenue, McCann Erickson New York, is ramping up its efforts in social media to reflect the rapidly growing interest among marketers in reaching consumers through platforms like Facebook, Pinterest, Tumblr, Twitter ...


03/26/2013 04:51 AM
How to protect your company's social media - CBS News

Business Insider

How to protect your company's social media
CBS News
(MoneyWatch) Your company's social media presence is fragile -- you're posting to Twitter or Facebook because you want to engage with customers, but an honest slip-up by an employee can result in an embarrassing or damaging post. And if you get ...
Hertz correctly predicted who would win talent show "X Factor" by analyzing ...CNN
Here's Why Nobody In Social Media Marketing Is Making Big Money â€Â" YetBusiness Insider
Social media serves you foodArab News
TIME -Entrepreneur -Business Journal (blog)
all 56 news articles »

03/26/2013 03:23 PM
Emblazoned in red, same-sex marriage dominates social media - CNN (blog)

CBS News

Emblazoned in red, same-sex marriage dominates social media
CNN (blog)
A simple pink equal sign on top of a red background - a variation of the Human Rights Campaign's traditionally blue and yellow logo - has dominated social media. In total, according to Fred Saiz, vice president of communication for the gay-rights ...
Support for same-sex marriage gets social media boostCBS News
Prop. 8: Pro-gay marriage red logo goes viral on social mediaLos Angeles Times
Social media goes red in support of same-sex marriageRichmond Times Dispatch
NOLA.com -Los Angeles Daily News -PinkNews.co.uk
all 2,621 news articles »

03/26/2013 06:01 PM
The Truth About Social Media Measurement - Marketing Land

Marketing Land

The Truth About Social Media Measurement
Marketing Land
I've spent over two years developing a social media measurement platform. One of the most important things I've learned during that time is that what counts as good and valuable measurement is unique to almost every client. While there are some ...


03/26/2013 06:33 PM
Ark. lawmakers advance social media privacy bills - San Francisco Chronicle

Ark. lawmakers advance social media privacy bills
San Francisco Chronicle
LITTLE ROCK, Ark. (AP) â€Â" Arkansas employers and colleges would be prohibited from asking their employees or students to turn over passwords to personal social media accounts under a pair of bills that state lawmakers advanced Tuesday. The House ...

and more »

03/26/2013 03:14 PM
Is Social Media the New Chocolate During Lent? - Mashable

Is Social Media the New Chocolate During Lent?
Mashable
Social media use is a hard habit to shake. You try to stay away, but your fingers are itching for one quick click, just another good scroll to last you through the day. Sometimes, you find yourself coming back for more without even realizing. It's ...


03/26/2013 10:22 PM
2014 Jeep Cherokee's racy design stirs up social-media storm - Chicago Tribune

2014 Jeep Cherokee's racy design stirs up social-media storm
Chicago Tribune
DETROIT (Reuters) - The 2014 Jeep Cherokee revives one of the brand's hallowed nameplates, one that dates back nearly 40 years. But the Chrysler Group's new crossover vehicle looks like it would fit better in Italian cousin Alfa Romeo's future product ...

and more »

03/26/2013 07:31 PM
How to define your company's social-media goals - Charlotte Business Journal (blog)

How to define your company's social-media goals
Charlotte Business Journal (blog)
All businesses need to prioritize when, where, and how to spend resources on social media marketing efforts. Yet, engaging in social media is even more critical for small businesses that are sometimes already beyond capacity on resources such as time ...


03/26/2013 01:19 PM
Social media and weight loss may win you $10k - USA TODAY

Social media and weight loss may win you $10k
USA TODAY
Social media and weight loss may win you $10k. Contestants in Health Kwest must eat one free meal a day at Genghis Grill for 60 days. The person who loses the most weight by April 12th wins a $10,000 prize. Post to Facebook ...


mobile marketing - Google News

Google News


03/26/2013 09:00 AM
How Mobile Marketing Can Help Your Business - TIME

How Mobile Marketing Can Help Your Business
TIME
You may have seen the statistics â€Â" one study claims that more than 80% of small businesses that invest in mobile marketing see increased business as a result â€Â" but how can you go about capturing some of those gains yourself? Small Business Computing ...


03/26/2013 09:41 AM
New Google Calculator Tracks Value of Mobile Marketing Efforts - Entrepreneur

Entrepreneur

New Google Calculator Tracks Value of Mobile Marketing Efforts
Entrepreneur
And as business owners ramp up their mobile marketing efforts to capitalize on this trend, they also need to know how -- or if -- those efforts are paying off. Google thinks it has the answer. The tech giant has launched a new tool called The Full ...
Google Helping Marketers See the 'Full Value of Mobile'Mobile Marketing Watch
Google Launches "Full Value Of Mobile" Calculator To Help Businesses ...TechCrunch
Nudging Marketers, Google Introduces “Full Value Of Mobile” ROI CalculatorMarketing Land
Upstart (blog) -MediaPost Communications -WebProNews
all 15 news articles »

03/26/2013 10:52 AM
It's Official: T-Mobile to Carry Apple's iPhone 5 - Mobile Marketing Watch

Mobile Marketing Watch

It's Official: T-Mobile to Carry Apple's iPhone 5
Mobile Marketing Watch
Its Official T Mobile to Carry Apples iPhone 5 300x203 Its Official: T Mobile to Following years of rumors suggesting the inevitability, subscribers of T-Mobile will finally gain long-awaited access to Apple's iPhone 5 next month. The nation's fourth ...
T-Mobile USA eyes growth from iPhone, marketing changesReuters
T-Mobile Unveils Plans for iPhoneFox Business
T-Mobile tiptoes around data throttling, iPhone Wi-Fi callingApple Insider
Yahoo! News (blog) -Latinos Post -New York Times
all 584 news articles »

03/26/2013 02:24 PM
India Proving High Priority for Top Smartphone Makers - Mobile Marketing Watch

Mobile Marketing Watch

India Proving High Priority for Top Smartphone Makers
Mobile Marketing Watch
India Proving High Priority for Top Smartphone Makers 300x200 India Proving High Priority for Top Smartphone Samsung and Apple are locked in an epic clash inside one of the world's largest emerging markets for mobile devices. On Tuesday, a new report ...

and more »

03/26/2013 05:34 PM
Facebook Brings Ad Targeting To Newsfeed - Mobile Marketing Watch

Mobile Marketing Watch

Facebook Brings Ad Targeting To Newsfeed
Mobile Marketing Watch
Facebook Brings Ad Targeting To Newsfeed 300x168 Facebook Brings Ad Targeting To Newsfeed Facebook has announced the expansion of the advertising system enabling marketers to tailor messages to users of the popular social network based on their ...
Facebook Cranks Up Ad Targeting in User News FeedsAdAge.com

all 28 news articles »

03/26/2013 04:37 PM
PayAnywhere Ready for The Day When Cash is 'Obsolete' - Mobile Marketing Watch

Mobile Marketing Watch

PayAnywhere Ready for The Day When Cash is 'Obsolete'
Mobile Marketing Watch
As the prevalence of plastic continues to push paper bills into the ash heap of history, the industry's leading credit card processing companies and mobile payments providers are gearing up for the inevitable day when cash is hardly â€Â" if ever â€Â" used at ...


03/26/2013 03:43 PM
INFOGRAPHIC: Understanding Social Influencers - Mobile Marketing Watch

Mobile Marketing Watch

INFOGRAPHIC: Understanding Social Influencers
Mobile Marketing Watch
Recently, the editors at MBA in Marketing Degree Guide decided to find out and embarked on a research expedition that uncovered some interesting information. The research began by probing who consumers trust when it comes to their purchasing ...


03/26/2013 04:21 PM
Facebook's Game Developers Generating Billions on the Social Network - Mobile Marketing Watch

Mobile Marketing Watch

Facebook's Game Developers Generating Billions on the Social Network
Mobile Marketing Watch
Best Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile ...

and more »

03/26/2013 10:20 PM
Debunking the Myths of Mobile Marketing: Acting in Context - iMedia Connection (blog)

iMedia Connection (blog)

Debunking the Myths of Mobile Marketing: Acting in Context
iMedia Connection (blog)
Delivering personalized offers based on an individual's behaviors (see my previous posts) is only valuable if you can determine the best time to engage. It can be challenging for marketers to pinpoint given the ever-changing contexts of mobile users ...


03/26/2013 03:34 PM
How Plague, Inc topped the mobile market - Gamasutra

Gamasutra

How Plague, Inc topped the mobile market
Gamasutra
There aren't too many sophisticated niche strategy games on the mobile market, which means there's less competition and less worry about being drowned out by competitors or overly-similar games. With no Apple featuring, no user acquisition and no ...