digital marketing - Google News

Google News

08/01/2012 11:30 AM

The Smart Hotelier's Guide to 2013 Digital Marketing Budget Planning | By Max ... - Hospitality Net

The Smart Hotelier's Guide to 2013 Digital Marketing Budget Planning | By Max ... Hospitality Net In the HeBS Digital's Sixth Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices, nearly one-third of respondents planned to spend as much as 49 percent of their advertising and marketing budgets on digital marketing ... and more »

08/01/2012 06:36 AM

Startups Flock To Digital Marketing Agency Command Partners - Virtual-Strategy Magazine

Startups Flock To Digital Marketing Agency Command Partners Virtual-Strategy Magazine Digital marketing agency Command Partners has recently seen an influx of startup companies seeking the firm out to handle their Internet marketing needs. With the needs of startup companies being vastly different to those of a more well established ... and more »

08/01/2012 09:08 AM

Ad revenue down in 2nd quarter at AH Belo, Dallas Morning News - Poynter.org

Ad revenue down in 2nd quarter at AH Belo, Dallas Morning News Poynter.org A.H. Belo says in its second-quarter earnings report that it will increase its investment in 508 Digital, “a new division at The Dallas Morning News that provides digital marketing solutions for underserved small and medium-sized businesses,” from $3 ... and more »

08/01/2012 05:17 AM

Digital marketing agency I Spy acquired - Travolution

The Drum Digital marketing agency I Spy acquired Travolution Robb said: “Working with clients such as Superbreak, Visit Scotland and Teletext Holidays, we have built up a great reputation for delivering outstanding digital marketing results to our clients in travel and hospitality. "We are really looking forward ... An Aegis bonanza for digital marketing duoEvening Standard I Spy Marketing joins Aegis fold with iProspect acquisitionThe Drum iProspect acquires I Spy Marketing to become UK's largest performance ...SourceWire (press release) RTT News -MediaPost Communications -Research Magazine all 11 news articles »

08/01/2012 07:32 AM

Papa Murphy's Pizza Expands Phizzle Mobile Marketing Partnership to 26 States - MarketWatch (press release)

Papa Murphy's Pizza Expands Phizzle Mobile Marketing Partnership to 26 States MarketWatch (press release) SAN FRANCISCO, CA, Aug 01, 2012 (MARKETWIRE via COMTEX) -- Phizzle Inc., a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced that Papa Murphy's Take 'N' Bake Pizza, the ... and more »

08/01/2012 02:34 AM

“Strategic Link Building Strategy in the Penguin Age” â€Â" webcast Thursday at ... - Search Engine Land

Search Engine Land “Strategic Link Building Strategy in the Penguin Age” â€Â" webcast Thursday at ... Search Engine Land Our sister site, Digital Marketing Depot, is hosting a webcast on Thursday, August 2 that will help marketers better understand how to develop a strategic link-building plan â€Â" particularly in light of recent changes in Google's algorithms. “Strategic ...

07/31/2012 12:35 PM

Zande Group Unveils Its New Custom Virtual Insurance Office and Digital ... - Virtual-Strategy Magazine

Zande Group Unveils Its New Custom Virtual Insurance Office and Digital ... Virtual-Strategy Magazine New website and accompanying digital marketing campaign are aimed at enhancing the way through which the agency connects with, markets to and serves the Illinois community. Northbrook, IL (PRWEB) July 31, 2012. Illinois insurance agency, Zande ... Bassler & Co. Insurance Agency Launches Its New Custom Virtual Insurance ...Insurance News Net (press release) Georgia's Mark Gilliam Agency Announces Its New Custom Virtual Insurance ...DigitalJournal.com (press release) all 11 news articles »

08/01/2012 06:41 AM

The key to marketing integration is fluidity between budgets and disciplines - The Guardian (blog)

The Guardian (blog) The key to marketing integration is fluidity between budgets and disciplines The Guardian (blog) The convergence of digital channels is blurring the boundaries of marketing disciplines, opening up fresh creative opportunities. Ben Romberg argues that campaigns can't fully exploit this new zenith of digital creativity until there is fluidity ... Digital Vidya to Celebrate Its 102nd Social Media Workshop in BangalorePR.com (press release) SEO Positive Launch New Company DivisionDigitalJournal.com (press release) all 3 news articles »

07/31/2012 12:39 AM

DMW Direct "upgrades" with new director of digital marketing - Direct Marketing News

DMW Direct "upgrades" with new director of digital marketing Direct Marketing News Direct response advertising agency DMW Direct has appointed Greg Marta as its director of digital marketing in a move to “upgrade” the company's digital proposition and service offerings, says DMW Direct president and CEO Mark Mandia. Marta, who ...

07/31/2012 03:18 PM

Digital marketing firm Logical Position to add 30 jobs after relocation to ... - Upstart

Digital marketing firm Logical Position to add 30 jobs after relocation to ... Upstart Beaverton digital marketing agency Logical Position is moving its headquarters to Lake Oswego where it plans to add up to 30 new employees. The company recently acquired the Arneson Building at 4350 S.W. Galewood St. in Lake Oswego, where it plans ... and more »

mobile marketing - Google News

Google News

08/01/2012 07:32 AM

Papa Murphy's Pizza Expands Phizzle Mobile Marketing Partnership to 26 States - MarketWatch (press release)

Papa Murphy's Pizza Expands Phizzle Mobile Marketing Partnership to 26 States MarketWatch (press release) SAN FRANCISCO, CA, Aug 01, 2012 (MARKETWIRE via COMTEX) -- Phizzle Inc., a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced that Papa Murphy's Take 'N' Bake Pizza, the ... and more »

08/01/2012 11:18 AM

US Poised to Spend More on Mobile Advertising Than Japan - New York Times (blog)

US Poised to Spend More on Mobile Advertising Than Japan New York Times (blog) The United States is poised to become the global leader in spending on mobile marketing this year according to new research, passing Japan, which had been the world's largest market for mobile ads. On Tuesday, the company eMarketer released its first ... Mobile Ad Spending to Hit $6.4 Billion This Year [REPORT]Mashable all 2 news articles »

08/01/2012 03:49 AM

Mobile marketing co expands - Screen Africa

The Drum Mobile marketing co expands Screen Africa M&C Saatchi Mobile, an industry leader in mobile marketing, has announced its expansion into the sub-Saharan continent with the launch of South African offices in both Cape Town and Johannesburg. The company has launched full mobile marketing ... M&C Saatchi Mobile opens South African officesThe Drum all 4 news articles »

08/01/2012 09:53 AM

Ad Agency Experts Reveal Secrets to Mobile Success - Business Insider

Ad Agency Experts Reveal Secrets to Mobile Success Business Insider The dollars spent on mobile marketing do not come close to lining up with the amount of time we spend with our devices, and “traditional” media like print and broadcast still attract the lion's share of spending. In other words, we've had our mobile ...

07/31/2012 09:11 AM

How Mobile Marketing Can Add To Consumer Trust - Marketing Pilgrim

Marketing Pilgrim How Mobile Marketing Can Add To Consumer Trust Marketing Pilgrim Mobile marketing is one of the hottest topics of any marketing conversation at the moment. Oftentimes though the focus is where it is missing the mark. One of the favorite subject matters regarding mobile's 'unrealized potential' is the use of QR codes.

08/01/2012 07:02 AM

Pontiflex Delivers AppConnect Solution for Acquiring New Email Marketing ... - MarketWatch (press release)

Pontiflex Delivers AppConnect Solution for Acquiring New Email Marketing ... MarketWatch (press release) The integration will allow small businesses around the globe to acquire new customers on mobile devices and follow up with them in real time through email, social and web marketing channels directly from the AdLeads self-service user interface. In ... Constant Contact and Pontiflex Launch New IntegrationDestination CRM all 6 news articles »

08/01/2012 08:49 AM

Eric Weisberg Named First Jury Chair for MMA's 'The Smarties™' Awards - Sacramento Bee

Eric Weisberg Named First Jury Chair for MMA's 'The Smarties™' Awards Sacramento Bee NEW YORK, July 31, 2012 -- /PRNewswire/ -- Today, the MMA (Mobile Marketing Association) announced that JWT Executive Creative Director Eric Weisberg, who led the team that developed the Johnson & Johnson BAND-AID® Magic Vision augmented ...

07/31/2012 01:45 PM

Eric Weisberg Named First Jury Chair for MMA's 'The Smarties(TM)' Awards - MarketWatch (press release)

Eric Weisberg Named First Jury Chair for MMA's 'The Smarties(TM)' Awards MarketWatch (press release) "The winners of The Smarties reflect the mobile marketing industry's creative and strategic excellence in meeting core marketing objectives and set a global standard for mobile marketing," said Sheryl Daija, Chief Strategic Advisor and GM Global Events ... and more »

07/31/2012 12:24 PM

Mobile Marketing = New Business - Business 2 Community

Mobile Marketing = New Business Business 2 Community In addition to helping you take advantage of local search, mobile marketing opens the door to reach new customers through the popularity of apps. When apps are done right and offer something relevant and valuable, they offer incredible potential to ...

08/01/2012 07:02 AM

ExactTarget Expands Global Enterprise Marketing Platform; Launches German ... - MarketWatch (press release)

ExactTarget Expands Global Enterprise Marketing Platform; Launches German ... MarketWatch (press release) INDIANAPOLIS, Aug 01, 2012 (BUSINESS WIRE) -- Global interactive marketing provider ExactTarget (NYSE:ET) expanded its global enterprise marking platform today, making its email, mobile, social media, data management and marketing automation ... and more »

search marketing - Google News

Google News

08/01/2012 09:08 AM

Internet Retailer Survey: Search marketing - InternetRetailer.com

Internet Retailer Survey: Search marketing InternetRetailer.com The survey, covering various aspects of search marketing, also shines a light on another Google Inc. effort that promises to play a significant role in e-retailing just as holiday shopping ramps up: the Google Shopping program, which by this fall will ... and more »

08/01/2012 05:26 AM

Portent CEO and Director of Search Marketing Help to Author Second Edition of ... - Virtual-Strategy Magazine

Portent CEO and Director of Search Marketing Help to Author Second Edition of ... Virtual-Strategy Magazine Portent, Inc., a Seattle-based full service internet marketing company is proud to announce the August 31st release of the second edition of Web Marketing All-in-One for Dummies co-authored by Portent CEO Ian Lurie and Portent Director of Search ... and more »

08/01/2012 03:24 AM

Marketing Lion Selects Searchmetrics to Drive Multi-Country Search Marketing ... - IT News Online

Marketing Lion Selects Searchmetrics to Drive Multi-Country Search Marketing ... IT News Online London, UK 1 August, 2012 - One of Denmark's leading organic and paid search marketing agencies, Marketing Lion, has signed up to use Searchmetrics' search and social analytics software to drive its multi-country client campaigns. The company will also ... and more »

08/01/2012 08:36 AM

Share the Experience: Send Your Team to SMX…and Save - Search Engine Land

Share the Experience: Send Your Team to SMX…and Save Search Engine Land Shared knowledge, experiences, vocabulary…they're all part of building an effective internet marketing team. And Search Marketing Expo â€Â" SMX East is an exceptional opportunity for teams to learn and network. Choose from more than 50 sessions on the ...

07/31/2012 11:06 PM

SEO Agency, SmartSearch Marketing, Offers Complimentary B2B Marketing ... - RedOrbit

Experts Exchange (blog) SEO Agency, SmartSearch Marketing, Offers Complimentary B2B Marketing ... RedOrbit SmartSearch Marketing, a full-service search engine marketing agency, and a Google Adwords Certified Partner, announced today that it offers complimentary search engine optimization (SEO), pay per click (PPC) and website usability and conversion audits ... Search Engine Marketing And SEO Via Google Now - Plus Ten Web-Based ToolsForbes How Content Marketers Can Grow Their Audience: 3 Takeaways from MozCon ...Experts Exchange (blog) 29 Prime Extends Online Marketing Services to Swimming Pool ContractorsEquities.com Internet Marketing News -DigitalJournal.com (press release) -Melodika.net (press release) all 51 news articles »

08/01/2012 09:58 AM

Microsoft embraces social media in revamped email service - Vertical Leap News (press release)

Microsoft embraces social media in revamped email service Vertical Leap News (press release) SEO GUIDES · PAID SEARCH GUIDES · CONTENT GUIDES · SOCIAL MEDIA GUIDES · DOWNLOADS · FREE TOOLS · BLOG · NEWS · NEWSLETTER · CONTACT. Search Marketing Services. SEO services. Content Marketing Services. PPC Services ... and more »

08/01/2012 11:00 AM

3 Steps To Understanding When, Where & How In B2B SEM - Search Engine Land

Search Engine Land 3 Steps To Understanding When, Where & How In B2B SEM Search Engine Land One thing is certain in our lives as B2B search marketers. As mobile traffic continues to increase, and as you develop your learnings on what your B2B customers prefer in format and time, your ability to target and engage prospects and will improve and ...

08/01/2012 06:41 AM

The key to marketing integration is fluidity between budgets and disciplines - The Guardian (blog)

The Guardian (blog) The key to marketing integration is fluidity between budgets and disciplines The Guardian (blog) Examples of this type of 'discipline blur' are manifold in online marketing as new technology allows consumers and marketers to use multiple devices to access the same piece of content. Video platforms, search engines, social networks are now accessed ... SEO Positive Launch New Company DivisionDigitalJournal.com (press release) all 3 news articles »

08/01/2012 11:30 AM

The Smart Hotelier's Guide to 2013 Digital Marketing Budget Planning | By Max ... - Hospitality Net

The Smart Hotelier's Guide to 2013 Digital Marketing Budget Planning | By Max ... Hospitality Net Anything you do online today â€Â" from social media to banner advertising to email marketing â€Â" leads back to the hotel website. The results in favor of SEO and SEM show that hoteliers are paying attention to the importance of search engines for revenue ... and more »

08/01/2012 06:53 AM

Email Beats Search and Social for Cart and Conversion [Infographic] - Marketing Pilgrim

Marketing Pilgrim Email Beats Search and Social for Cart and Conversion [Infographic] Marketing Pilgrim Email, Search and Social Media â€Â" think of them as three sisters in the Marketing family. Social Media is the young one. She's always on trend. She's popular and has lots of friends. She's the one you turn to when you're looking to have some fun ...

social media - Google News

Google News

08/01/2012 08:54 AM

'The Social Media Games': How hashtags and likes are shaping London 2012 - CNN International

Lost Remote 'The Social Media Games': How hashtags and likes are shaping London 2012 CNN International "Social media connects the world in real time and fosters a constant conversation about sports, which is exactly what sports fans crave," said Lowell Taub, head of sports endorsements at CAA Sports, which represents stars like David Beckham and Dwayne ... Social media brings elements of chaos to OlympicsThe Daily Advertiser Daybreak - Social media at the London OlympicsTriValley Central Social media great for the OlympicsPacific Daily News Lost Remote -Boston.com all 2,223 news articles »

08/01/2012 05:40 AM

Google acquires social media marketing firm Wildfire - Computerworld

CBS News Google acquires social media marketing firm Wildfire Computerworld IDG News Service - Google has acquired Wildfire Interactive, a social media marketing company, aiming to creating new opportunities for its clients to engage with people across all social services, it said Tuesday. Started four years ago, Wildfire in ... Google buying social-media startup WildfireCBS News Google Buys Wildfire to Play More in Social MediaWall Street Journal (blog) Google Acquires Social Media Platform WildfirePC Magazine Entrepreneur (blog) all 342 news articles »

08/01/2012 08:37 AM

AdVoice: Does Social Media Leave You Comfortably Numb? - Forbes

Forbes AdVoice: Does Social Media Leave You Comfortably Numb? Forbes If you often ask yourself that question when trying to interact with companies and brands via social media then you should probably check out this blog post as it seems we are not alone. As the social channels become more of an 'accepted' method of ... 2012 Olympics & The Social Media LandscapeBusiness 2 Community all 2 news articles »

08/01/2012 10:48 AM

Social Media's Slumping Stock: It's Not Just Facebook - CIO (blog)

CIO (blog) Social Media's Slumping Stock: It's Not Just Facebook CIO (blog) Social Media's Slumping Stock: It's Not Just Facebook. Facebook's turbulent stock is getting a lot of attention, but it's faring better than other social companies who have recently gone public. Here's a look at how FriendFinder, Groupon, Yelp and ... and more »

08/01/2012 10:01 AM

KDDI to Launch Social Media Analysis Service - MarketWatch (press release)

KDDI to Launch Social Media Analysis Service MarketWatch (press release) As the internet being the central part of our social life, it has become popular among us to post our opinions on the internet through Twitter and other social media sites. User comments cover a broad range of topics including products, contents and ... and more »

08/01/2012 10:23 AM

3 Niche Social Networks That Will Never Be Replaced By Facebook Or Twitter - Business Insider

Digitaltrends.com 3 Niche Social Networks That Will Never Be Replaced By Facebook Or Twitter Business Insider This is also what's truly valuable about a person to the key social media players, but at times these social media platforms can't fully support their users the same way a niche social media channel can. Social media networks like ComicSpace, Untappd ... The problem with social media? Too many Joneses to keep up withDigitaltrends.com The Social Integration Is On (and Intelligence Follows)ClickZ Companies tapping Facebook, Twitter for inside track on youCBS News CNBC.com -al.com -Otago Daily Times all 58 news articles »

08/01/2012 08:55 AM

Cleaning Up Your Social Media Presence - Businessweek

Cleaning Up Your Social Media Presence Businessweek Are you one of the 955 million users on Facebook (FB)? How about LinkedIn (LNKD), with over 160 million users? Do you tweet? Social media are a given in our lives. They are a great tool for staying in touch and communicating with people, as well as a ... and more »

08/01/2012 07:47 AM

Social Media Plays Olympic Spoiler - Daily Beast

CIO Today Social Media Plays Olympic Spoiler Daily Beast Social media has thrown a wrench into the traditional methods news organizations have used to cover the Olympics, as people on the other side of the world can watch the London games on the Internet and read real-time reports of results from journalists ... NBC Critics Loud on Social MediaCIO Today Olympic Hurdle: Using Social MediaWall Street Journal Olympic viewing: NBC critics loud on social mediaBrownsville Herald GlobalPost (blog) -Daily Democrat all 1,380 news articles »

08/01/2012 11:44 AM

Leveraging social media to drive behavior, top-line growth - BtoB Magazine

CosmeticsDesign.com USA Leveraging social media to drive behavior, top-line growth BtoB Magazine The mainstreaming of social media has offered customers the opportunity to interact with companies' brands differently. They can now access brands in near real-time collaboration as well as get feedback from other customers. As a result, customers are ... L'Oréal: Social media is all about real time, so we must react in real timeCosmeticsDesign.com USA L'Oréal USA Selects Clarabridge for Social Media Listening InitiativeEON: Enhanced Online News (press release) L'Oreal USA Selects Clarabridge for Social Media Listening InitiativeMarketWatch (press release) all 9 news articles »

08/01/2012 07:17 AM

MutualMind Signs Agreement With LexisNexis to Offer Advanced Social Media ... - MarketWatch (press release)

MutualMind Signs Agreement With LexisNexis to Offer Advanced Social Media ... MarketWatch (press release) By leveraging social media more effectively, lawyers and firms are better able to generate more new business, demonstrate thought leadership, extend the reach of their websites, improve site performance on search engines, and convince prospects of ... and more »