mobile marketing - Google News

Google News

08/27/2012 07:33 AM

Apple Patent Win Leaves Unclear Implications For Mobile Marketing - MediaPost Communications

Marketing Land Apple Patent Win Leaves Unclear Implications For Mobile Marketing MediaPost Communications Days after a California jury awarded Apple over $1 billion in damages over patent infringements, experts can't seem to decide what -- if any -- effect the decision will have on the smartphone market, let alone mobile marketing. The jury found on Friday ... How Will Samsung Verdict Boost Apple?Mobile Marketing Watch Apple Patent Victory Boosts Microsoft as Asian Vendors ScrambleMobile & Apps Will Apple's Patent Victory Reshape The Smartphone Market?Marketing Land Search Engine Roundtable -AdAge.com -Bizjournals.com (blog) all 6,558 news articles »

08/27/2012 10:14 AM

10 Ways to Make a Splash with Mobile Marketing - Business 2 Community

Business 2 Community 10 Ways to Make a Splash with Mobile Marketing Business 2 Community Mobile marketing is on the rise. In a few years, mobile users will visit your website more often than desktop users. To stay on top of your game, implementing mobile marketing is a mobile_marketing_10 ways must. The first step is ensuring that your ... Consumer Email Behavior: Leveraging Mobile in Email MarketingClickZ all 4 news articles »

08/27/2012 12:06 AM

Understanding Mobile Marketing - Business 2 Community

Understanding Mobile Marketing Business 2 Community Mobile marketing can be simply defined as marketing using a mobile device. For example, using a cell phone to do SMS marketing can be defined as one of the categories of this marketing. In order to understand it properly, one will need to have an ...

08/27/2012 10:22 AM

FiddleFly President Alex Kutsishin to Host Exclusive Mastering Mobile ... - Equities.com

FiddleFly President Alex Kutsishin to Host Exclusive Mastering Mobile ... Equities.com Experts around the marketing and business worlds have consistently projected mobile marketing to be a massive opportunity yet despite the lofty expectations the industry has been slow to become the hundred billion dollar market they predict. While part ... and more »

08/27/2012 09:02 AM

Reactionary: Is $29 For 'Final Fantasy Dimensions' Insane, or Exactly What The ... - Forbes

Reactionary: Is $29 For 'Final Fantasy Dimensions' Insane, or Exactly What The ... Forbes Publisher Square Enix gave fans a case of sticker shock last week when they announced the price of their original, episodic Final Fantasy RPG for iOS and Android. At $28.99, it's the most expensive game in the publisher's mobile catalog. Yes, Final ... and more »

08/26/2012 11:50 PM

How Google is Driving Mobile Video Market Growth - Forbes

Forbes How Google is Driving Mobile Video Market Growth Forbes Google's (NASDAQ:GOOG) core business continues to be stable, profitable and growing, leading company executives to invest heavily in Android, Chrome and YouTube while planning for long-term convergence of mobile and video. In following the last year ...

08/24/2012 09:31 AM

3 Best-in-Class Mobile Marketing Tools - MSN Money

3 Best-in-Class Mobile Marketing Tools MSN Money These tools help you build an integrated mobile marketing plan â€Â" from texting to mobile websites to apps â€Â" so you aren't missing out on valuable potential customers. One of the best ways to reach your customers and key stakeholders 24/7 is via their ... The Real Key To Effective Mobile MarketingBusiness 2 Community Even Hairdressers Use Mobile Marketing, Because It WorksHuffington Post UK (blog) Get Mobile Marketing Services From Mobivity.comMelodika.net (press release) all 4 news articles »

08/27/2012 09:04 AM

Sprint's Virgin Mobile reportedly given small iPhone marketing window - FierceWireless

Sprint's Virgin Mobile reportedly given small iPhone marketing window FierceWireless Sprint Nextel's (NYSE:S) Virgin Mobile brand has started a full-throated marketing effort for its prepaid version of Apple's (NASDAQ:AAPL) iPhone--but will soon need to quiet the campaign, according to a Dow Jones Newswires report. The report, citing ...

08/27/2012 06:21 AM

Sony Mobile Drops 1000 Jobs, Plans Reorganization - The VAR Guy

Sony Mobile Drops 1000 Jobs, Plans Reorganization The VAR Guy Inasmuch as Sony Mobile's smartphone unit shipments don't register on any major market researcher's Geiger counters, will the vendor's restructuring and invigorated emphasis on its Xperia smartphone help it pop its head above water? And, will it create ... and more »

08/27/2012 08:27 AM

Hipcricket And SBS Extend Relationship - All Access Music Group

Hipcricket And SBS Extend Relationship All Access Music Group HIPCRICKET and SPANISH BROADCASTING SYSTEM have deepened their five-year relationship and will extend mobile marketing and advertising opportunities to three additional radio stations, along with SBS ENTERTAINMENT's live concerts and events. SPANISH BROADCASTING SYSTEM, INC. : Hipcricket and Spanish ...4-traders all 6 news articles »

digital marketing - Google News

Google News

08/27/2012 06:25 AM

SHC Direct Selects Lyris to Improve Digital Marketing Campaigns - NASDAQ

SHC Direct Selects Lyris to Improve Digital Marketing Campaigns NASDAQ SHC Direct chose Lyris so that it could take advantage of its experience working with agency partners and use its powerful digital marketing automation platform to improve message targeting and deliverability rates. "As a full-service agency it's ... and more »

08/27/2012 09:42 AM

Triad Launches Back-to-School Digital Marketing Campaigns for Big Brands ... - ADOTAS

Triad Launches Back-to-School Digital Marketing Campaigns for Big Brands ... ADOTAS Changing the way Internet shoppers make purchasing decisions online, Triad Retail Media announced today that it has collaborated with a number of industry-leading retailers and brands to create engaging back-to-school digital shopper marketing ... Triad Retail Media Launches Back-to-School Digital Shopper Marketing ...MarketWatch (press release) all 2 news articles »

08/27/2012 09:16 AM

The importance of a Digital Marketing Campaign - Dental Economics

Dental Economics The importance of a Digital Marketing Campaign Dental Economics While traditional marketing was king just a decade ago, advancements in digital marketing means practices like mine can no longer afford to sit back and do nothing. It wasn't until 2008 that I started exploring other options. After visiting with ... and more »

08/27/2012 10:40 AM

Zee focuses on digital marketing - Business Standard

Zee focuses on digital marketing Business Standard In an effort to reach out to the more consumers, Zee Entertainment Enterprises (ZEEL) is planning to go for a digital marketing drive and is also in talks with All India Radio (AIR), popularly known as Akashvani, to air its mythological show Ramayan ...

08/27/2012 07:07 AM

15 Tips on Managing an Internet Marketing Team - Search Engine Journal

15 Tips on Managing an Internet Marketing Team Search Engine Journal In some ways, it's odd to even look at the statement, “managing an Internet marketing team,” as few companies actually had dedicated digital marketing departments prior to the last five to 10 years! However, it's a challenge that more and more ... and more »

08/27/2012 08:00 AM

Limelight Launches New Digital Presence Management Solution Optimized for ... - NASDAQ

Limelight Launches New Digital Presence Management Solution Optimized for ... NASDAQ Limelight Orchestrate for High-Tech Marketers offers integrated tools to manage, publish, and optimize a digital presence, thereby removing the inefficiencies and headaches associated with using multiple solutions from multiple vendors. As a result ... and more »

08/27/2012 07:58 AM

Silverpop Achieves 40 Percent New Business Growth in First Half of 2012, Now ... - The Herald | HeraldOnline.com

Silverpop Achieves 40 Percent New Business Growth in First Half of 2012, Now ... The Herald | HeraldOnline.com ATLANTA, Aug. 27, 2012 â€Â" /PRNewswire/ -- Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces significant, year-over-year new business growth in the first half of 2012. and more »

08/27/2012 11:15 AM

Cars.com Accelerates Marketing Analytics With Teradata - Sacramento Bee

Cars.com Accelerates Marketing Analytics With Teradata Sacramento Bee Teradata is offering a "Next Generation Digital Marketing Webinar Series" to help senior digital marketing and e-commerce executives and supporting IT managers use analytics to drive marketing ROI. The webcast is coming up and the public is free to ... and more »

08/27/2012 09:01 AM

Clement Communications Acquires Award-Winning Brand and Digital Agency ... - R & D Magazine

Clement Communications Acquires Award-Winning Brand and Digital Agency ... R & D Magazine Clement Communications, a fast-growing technology public relations firm with full time staff in San Francisco, Denver and Boston, today announced the acquisition of award-winning brand and digital agency HON Marketing. The firm will be renamed HON ... Clement Communications buys Hon MarketingDenver Business Journal Clement Communications acquires Hon MarketingPRWeek all 6 news articles »

08/27/2012 07:35 AM

30DC's MagCast Digital Publishing Platform Launches 50th Magazine on Apple ... - Sacramento Bee

30DC's MagCast Digital Publishing Platform Launches 50th Magazine on Apple ... Sacramento Bee Netbloo Media Ltd is a Digital Marketing agency based in Asia Pacific with clients around the world. Netbloo Media Ltd helps online startups as well as big corporate players by providing custom Digital Marketing solutions including product Launch ... and more »

search marketing - Google News

Google News

08/27/2012 06:33 AM

Gmail Results in Search Reinforce Google's Dominance - iMedia Connection (blog)

Gmail Results in Search Reinforce Google's Dominance iMedia Connection (blog) Google has always been a search marketing dynamo. It has literally invented or made mainstream several well-known search functions, including autocomplete of search terms and the basic structure of search-based online advertising that is used today.

08/27/2012 07:46 AM

SMX East Early Bird Rates Expire Friday â€Â" Register Now! - Search Engine Land

SMX East Early Bird Rates Expire Friday â€Â" Register Now! Search Engine Land Sessions are organized by skill level and thematically on topics including SEO, paid search, social media marketing, local/mobile search, semantic SEO and more. Over 75% of this year's program is brand new. Register today for SMX East and save up to ...

08/27/2012 10:13 AM

iCrowd Names Juan Carlos Martinez as Director of Marketing - Sacramento Bee

iCrowd Names Juan Carlos Martinez as Director of Marketing Sacramento Bee Mr. Martinez will execute his responsibilities as Director of Marketing with a skill set that includes traditional and digital advertising, branding, social media, Search Engine Optimization (SEO), and Search Engine Marketing (SEM). In his new role, Mr ... and more »

08/27/2012 07:43 AM

Internet marketing news roundup, August 27 - Brafton

Brafton Internet marketing news roundup, August 27 Brafton Facebook has rolled out a series of new marketing tools in 2012 aimed at making it easier for marketers to create brand Pages that are more appealing to their target audiences. Among the latest features is Sponsored Search Results for Facebook's ... and more »

08/27/2012 08:36 AM

In Search Of Big Data Through Mobile Apps - MediaPost Communications

In Search Of Big Data Through Mobile Apps MediaPost Communications Making the connection between search and search retargeting, followed by search retargeting in ad exchanges, mobile applications, and connected TVs will become the next phase for search engine marketing. TagMan, a tag management company, embeds ...

08/27/2012 10:22 AM

Didit acquires marketing management company Inceptor - BtoB Magazine

Didit acquires marketing management company Inceptor BtoB Magazine Mineola, N.Y.â€Â"Search engine advertising and marketing company Didit has acquired Inceptor, a provider of search engine optimization, paid search and social media marketing management services. Financial terms of the deal were not disclosed. Inceptor ...

08/22/2012 07:56 AM

A Hiring Checklist To Find The Right B2B Search Marketing Agency - Search Engine Land

Search Engine Land A Hiring Checklist To Find The Right B2B Search Marketing Agency Search Engine Land All search marketing programs are not created equally. This rings true most profoundly in the B2B marketing arena where shifting corporate demands, streamlined staffs and reduced budgets produce unique challenges for both B2B companies and the search ... and more »

08/24/2012 05:28 PM

Subscribe to Search Marketing Daily - MediaPost Communications

MediaPost Communications Subscribe to Search Marketing Daily MediaPost Communications Search marketers scrambling to keep up with Google's Penguin algorithm updates will also need to become more aware of working with data_- lots of it. I wrote in July about the new role of chief marketing technology officers after speaking with BlueKai ...

08/27/2012 05:14 AM

OneIMS Introduces Online Marketing News Page - Equities.com

OneIMS Introduces Online Marketing News Page Equities.com In addition to providing a number of internet marketing services, including SEO, PPC, website optimization, and web design, OneIMS is constantly educating the public on how to boost online marketing efforts and to gain increased visibility on search ... and more »

08/26/2012 06:09 AM

SEM, SERPs and Other Online Marketing Terms Explained - Terra.com

SEM, SERPs and Other Online Marketing Terms Explained Terra.com This stands for search engine marketing, which is an umbrella term encompassing all the internet marketing techniques that can help increase a website's visibility, including both SEO and PPC. Companies often use this term to cover the impact of all ... Case Study: The Curious Case of Toolbar PageRankBusiness 2 Community all 2 news articles »

social media - Google News

Google News

08/27/2012 11:39 AM

CNN's social media guide to the conventions - CNN (blog)

CNN's social media guide to the conventions CNN (blog) (CNN) â€Â" The election of 2012 may well be the first truly social election in U.S. political history with voters' voices heard across the internet well before they enter the voting booth. As a result, the national conversation will play a bigger role ... and more »

08/27/2012 09:10 AM

GOP, Dem conventions battle to claim social media supremacy - The Hill (blog)

Mother Nature Network GOP, Dem conventions battle to claim social media supremacy The Hill (blog) Social media is taking over both political conventions this year, and Democrats and Republicans are battling to prove which party can best take advantage of the new technologies. Organizers deny that they are competing against each other, but between ... U.S. party conventions target social media audienceMother Nature Network 2012 Republican Convention: First to be most accessible thanks to social mediaExaminer.com all 9,037 news articles »

08/27/2012 07:49 AM

Mining Social Media Gold - The Atlantic

The Atlantic Mining Social Media Gold The Atlantic This frenetic activity on sites like Twitter and Facebook serves as further confirmation that social media is continuing to play an increasingly important role in everyday life, and businesses, both large and small, are taking notice. Restaurants and ... Romney digital director: User engagement on social media trumps quantity of ...The Hill (blog) How far should schools' rules apply to social media?Northwest Herald New federal jury instructions explicit: No Facebook, no TwitterNBCNews.com Terra.com -Victoria Advocate -Forbes all 22 news articles »

08/27/2012 10:58 AM

My Personal Social Story: Why Social Media Platforms Are Fads - Huffington Post

My Personal Social Story: Why Social Media Platforms Are Fads Huffington Post For my own personal and business brand, it's essential to maintain my own digital presence across a variety of social media platforms including: LinkedIn, Facebook, Twitter, and my various blogging platforms. At age 52, I am still as "social" as I was ... Twitter vs. Facebook: Which is Right For Your Business?Business 2 Community all 3 news articles »

08/27/2012 10:31 AM

It's time for Romney to wage smart social media warfare - Human Events

Human Events It's time for Romney to wage smart social media warfare Human Events As someone who has been monitoring this effort for the last six months, all of the data validates that Team Obama is crushing Romney and the Republicans within the interactive/social media arena. We have a choice at this juncture: either raise the ... and more »

08/27/2012 07:52 AM

Social Media Mirrors Adoption of E-Mail 20 Years Ago - PCBDesign007

Social Media Mirrors Adoption of E-Mail 20 Years Ago PCBDesign007 I was recently talking to a friend who related to me how he knew on a visceral level that there was something to these social networks--that social media marketing (SMM) would be good for him and his company. But he was also completely overwhelmed by ... and more »

08/26/2012 10:59 PM

Social media, private schools among changes in drug use - Atlanta Journal Constitution (blog)

Social media, private schools among changes in drug use Atlanta Journal Constitution (blog) ... and almost three times more likely to have tried tobacco than teens who have never been left alone at night.” So what do you make of the survey? What do you make of social media's influence? What about private schools and being left alone at night ... and more »

08/27/2012 08:43 AM

IBM Snaps Up Kenexa - New York Times

Proactive Investors USA & Canada IBM Snaps Up Kenexa New York Times “Every company, across every business operation, is looking to tap into the power of social networking to transform the way they work, collaborate and out innovate their competitors,” Alistair Rennie, general manager of I.B.M.'s social business ... IBM To Acquire Kenexa For $1.3 Billion In Move Towards Social MediaValueWalk IBM acquires Kenexa for $1.3 bln to bolster social media initiativesProactive Investors USA & Canada IBM Planning To Extend Company's Reach Into Social Networking Buy ...Jobs & Hire Financial Times -CTR all 261 news articles »

08/27/2012 09:27 AM

Social Media: Does Your Small Business "Like" Facebook? - Sacramento Bee

Social Media: Does Your Small Business "Like" Facebook? Sacramento Bee Business owners also should be aware that there could be a lot of misinformation shared through this social media platform regarding their business due to security issues that Facebook accounts have. The full August 2012 results showed the following: ... and more »

08/27/2012 09:39 AM

India Defends Moves Against Social Media - Voice of America

Voice of America India Defends Moves Against Social Media Voice of America On Friday, India's Communication and Information Technology Minister Kapil Sibal dismissed charges that the government is trying to censor social media. But he said the misuse of social media has to be prevented. Pranesh Prakash is program manager at ...