digital marketing - Google News

Google News

08/29/2012 06:25 AM

DGTL#U, the first corporate digital marketing conference of its kind in Beirut ... - MENAFN.COM

DGTL#U, the first corporate digital marketing conference of its kind in Beirut ... MENAFN.COM As an assertion of the capital's role, the organizers of the corporate digital marketing conference DGTL#U have chosen Beirut to be the first stop in the road show around Arab cities including Kuwait, Jeddah, Muscat, Riyadh, amongst other countries. and more »

08/29/2012 10:20 AM

Internet Marketing: 5 Ways to Spot an Internet Charlatan - CMSWire

CMSWire Internet Marketing: 5 Ways to Spot an Internet Charlatan CMSWire As Web and digital marketing become hotter and hotter, more and more of our field will experience an influx of people who will claim to be “experts.” Here's a list of how to spot an Internet charlatan â€Â" someone you should avoid, whether they are in a ...

08/29/2012 11:14 AM

People on the Move: Carolyn Bekkedahl to Head Digital Sales at Meredith - AdAge.com

AdAge.com People on the Move: Carolyn Bekkedahl to Head Digital Sales at Meredith AdAge.com He joins the global digital-marketing agency, a Hearst unit, from Digitas, where he was most recently senior VP-director of global media. There he managed media activities for clients such as Delta Air Lines, Equifax, Mead Johnson and Post Cereals ...

08/28/2012 09:25 AM

HubSpot gathers the inbound marketing faithful in Boston - Boston.com

HubSpot gathers the inbound marketing faithful in Boston Boston.com By Scott Kirsner, Globe Columnist. HubSpot, the fast-growing digital marketing company, picked an interesting week to hold its annual user conference: this final stretch of August that tends to be booked with last-minute vacations and back-to-school ... HubSpot Gold Partner Agency, LyntonWeb Solutions, Highlight Inbound 2012 ...The Herald | HeraldOnline.com all 16 news articles »

08/27/2012 06:25 AM

SHC Direct Selects Lyris to Improve Digital Marketing Campaigns - NASDAQ

SHC Direct Selects Lyris to Improve Digital Marketing Campaigns NASDAQ SHC Direct chose Lyris so that it could take advantage of its experience working with agency partners and use its powerful digital marketing automation platform to improve message targeting and deliverability rates. "As a full-service agency it's ...

08/29/2012 07:21 AM

DigiDev (DIDG) Appoints VP of Marketing and Communications - TheOTCInvestor.com

DigiDev (DIDG) Appoints VP of Marketing and Communications TheOTCInvestor.com Mr. Ratcliffe oversaw digital marketing strategies for many large multinational companies, including Walt Disney Company, Warner Bros., AOL, Paramount Pictures, NBC-TV, Universal Music Group and TMZ Productions, among others. Investors are hoping ... CORRECTING and REPLACING Digital Development Group Targets Social ...The Herald | HeraldOnline.com all 14 news articles »

08/28/2012 04:05 AM

Reaching the CIVETS through digital marketing - Econsultancy (blog)

Econsultancy (blog) Reaching the CIVETS through digital marketing Econsultancy (blog) For digital marketers, there are several reasons why they're an attractive prospect now. With young populations and a growing urban middle class, web use and consumer demand are rising fast. Online marketing and social media can be cost-effective ways ...

08/27/2012 09:16 AM

The importance of a Digital Marketing Campaign - Dental Economics

Dental Economics The importance of a Digital Marketing Campaign Dental Economics While traditional marketing was king just a decade ago, advancements in digital marketing means practices like mine can no longer afford to sit back and do nothing. It wasn't until 2008 that I started exploring other options. After visiting with ... and more »

08/29/2012 05:04 AM

Back to School Brings Open Consumer Mindsets to Marketers - ClickZ

Back to School Brings Open Consumer Mindsets to Marketers ClickZ For marketers who push their back-to-school campaigns into mobile and digital, the goal is to reach shoppers on whatever channel they are most engaged. "I think the power that digital and particularly social provides is you're able to make those split ...

08/27/2012 09:42 AM

Triad Launches Back-to-School Digital Marketing Campaigns for Big Brands ... - ADOTAS

Triad Launches Back-to-School Digital Marketing Campaigns for Big Brands ... ADOTAS Changing the way Internet shoppers make purchasing decisions online, Triad Retail Media announced today that it has collaborated with a number of industry-leading retailers and brands to create engaging back-to-school digital shopper marketing ... Triad Retail Media Launches Back-to-School Digital Shopper Marketing ...MarketWatch (press release) all 3 news articles »

mobile marketing - Google News

Google News

08/29/2012 08:45 AM

Mobile Marketing Should Be Less Distraction, More Interaction - MediaPost Communications

Mobile Marketing Should Be Less Distraction, More Interaction MediaPost Communications Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user's engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ... and more »

08/29/2012 10:53 AM

Tech: MMA Study: Mobile Should Be 7%… - Adweek

Tech: MMA Study: Mobile Should Be 7%… Adweek When members of the Mobile Marketing Association convened in the Dominican Republic in mid-July for the organization's CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly met to learn about a research initiative aiming to ... MMA Announces North America Regional Board Executive CommitteeRedOrbit all 6 news articles »

08/29/2012 10:47 AM

Mobile marketing lessons from the successes of the USPS - QR Code Press

QR Code Press Mobile marketing lessons from the successes of the USPS QR Code Press ... a good example. The United States Postal Service has been integrating mobile marketing into its direct mail services and the results have been exceptionally positive, providing some solid examples of how smartphones can be properly used by marketers.

08/29/2012 02:40 AM

Mobile marketing space demands tough trade offs - Bizcommunity.com

Mobile marketing space demands tough trade offs Bizcommunity.com Companies that want to invest in mobile marketing and advertising face a range of complicated trade-offs as they try to define their strategies and decide where to allocate their limited budgets in a market that is fragmented and still fairly immature.

08/29/2012 03:12 AM

Mobile thought leaders to present at 5th Bar's Mobile Marketing Forum - AME Info

Mobile thought leaders to present at 5th Bar's Mobile Marketing Forum AME Info Clique Media, a digital media company, is launching a mobile marketing agency in the MENA region. Headquartered in Dubai, 5th Bar will be a full-service mobile marketing agency offering strategy, creative services, application development, media ...

08/29/2012 08:43 AM

Meet the Nation's Top Hispanic Marketers in NYC Sept. 19-20 at Portada's ... - Sacramento Bee

Meet the Nation's Top Hispanic Marketers in NYC Sept. 19-20 at Portada's ... Sacramento Bee Portada's Hispanic Mobile Marketing Forum will take place on Sept. 19 in the same venue. Client side marketers representing the top Hispanic market advertisers present at these major events will include: Tania Cameron,Associate Director CRMâ€Â"Hispanic ... and more »

08/29/2012 07:53 AM

Marketing a destination mobile app â€Â" the sweat equity approach - Tnooz

Tnooz Marketing a destination mobile app â€Â" the sweat equity approach Tnooz If you are tasked with generating content about your destination, developing destination-based buzz on social media, or marketing to prospective visitors, at some point you're going to want to a branded mobile application. Your app is a long-term ...

08/27/2012 07:33 AM

Apple Patent Win Leaves Unclear Implications For Mobile Marketing - MediaPost Communications

MediaPost Communications Apple Patent Win Leaves Unclear Implications For Mobile Marketing MediaPost Communications Days after a California jury awarded Apple over $1 billion in damages over patent infringements, experts can't seem to decide what -- if any -- effect the decision will have on the smartphone market, let alone mobile marketing. The jury found on Friday ... How Will Samsung Verdict Boost Apple?Mobile Marketing Watch What Apple's Patent Victory Means for Broader Smartphone MarketAdAge.com Fallout From Apple v. Samsung Felt TodayBusiness 2 Community all 8,349 news articles »

08/29/2012 09:27 AM

Mobile Action Codes on the Rise, But Are Consumers Engaged? - brandchannel.com

Mobile Marketing Watch Mobile Action Codes on the Rise, But Are Consumers Engaged? brandchannel.com The number of mobile action codes, e.g., QR codes, Microsoft Tags and digital watermarks, rose significantly in the second quarter of 2012 in the top 100 U.S. magazines, according to Nellymoser, a mobile marketing and technology services company that ... Mobile Making Major Splash in Traditional Print Magazine AdsMobile Marketing Watch Magazines Adopt QR Codes, Digital WatermarksMediaPost Communications all 3 news articles »

08/28/2012 08:52 AM

India's Flytxt signs mobile marketing deal with Warid - Bizcommunity.com

India's Flytxt signs mobile marketing deal with Warid Bizcommunity.com Imossio Begoume, chief marketing officer at Warid Congo Brazzaville said, "As part of its innovations aimed at providing personalized offers and services to its subscribers, Warid has partnered with Flytxt, for its innovative approach to mobile ... Flytxt clinches twin deals in AfricaHindu Business Line Flytxt Wins Twin Deals In AfricaLight Reading India Flytxt partners with Africa's two leading telecom operatorsKerala IT News all 7 news articles »

search marketing - Google News

Google News

08/29/2012 10:29 AM

How To Engage The ZMOT To Be Findable, Relevant & Trustworthy - Search Engine Land

Search Engine Land How To Engage The ZMOT To Be Findable, Relevant & Trustworthy Search Engine Land As search engines continue on the path of rapid evolution, marketing is evolving in tandem as people search in different places at various times across different screens. We are in the midst of a paradigm shift where push messaging and mass consumption ...

08/28/2012 03:19 AM

Big Data: An Introduction for Search Marketers - Search Engine Watch

Big Data: An Introduction for Search Marketers Search Engine Watch Subscribers to a news alert about “big data” will receive no less than 10 new articles per day. Search marketers may scratch their heads and wonder what's new as search is the granddaddy of big data. And yet there are innovations in big data that ... and more »

08/28/2012 11:17 PM

Online Marketing Firm Search Influence is Largest Google AdWords Partner on ... - RedOrbit

PR Web Online Marketing Firm Search Influence is Largest Google AdWords Partner on ... RedOrbit Search Influence is a search engine marketing and website promotion company that lives up to its name as a Google Adwords Certified Partner by keeping its growing team up to date with internet marketing skills relevant to search engine optimization ... SEO India Company, Profit By Search Now Offers Free Adwords Campaign SetupMelodika.net (press release) all 10 news articles »

08/29/2012 11:35 AM

15 Ways B2B Marketers Can Be Using Twitter - KoMarketing Associates (blog)

15 Ways B2B Marketers Can Be Using Twitter KoMarketing Associates (blog) Twitter offers users the chance to share, connect, converse, link, view, follow, search, engage, praise, and vent in 140 character tweets. B2B marketers, in particular, can use Twitter to attract prospects, interact and engage with clients, increase ... and more »

08/29/2012 07:29 AM

Affiliate Marketing: Recruiting Content Sites - Practical Ecommerce

Practical Ecommerce Affiliate Marketing: Recruiting Content Sites Practical Ecommerce ... to find and recruit content sites. But it is certainly worthwhile in the long run. The content generated by these sites will appear in search results long after being written, and could provide an ongoing source of traffic for your affiliate ...

08/29/2012 06:15 AM

The 3 Most Important Online Marketing Metrics to Monitor - Entrepreneur

Entrepreneur The 3 Most Important Online Marketing Metrics to Monitor Entrepreneur While some people get too wrapped up in monitoring web analytics data such as toolbar PageRank, top 30 rankings and number of daily visitors, there are some crucial metrics to follow and act on in order to improve your website and your search engine ... Release from Web Marketing ExpertsPRWire Key Factors for Tracking the Success of Your SiteOnline Media Direct Ltd (blog) Buy Backlinks from Marketing 1on1 to Boost Your Website Ranking and Become ...SBWire (press release) all 7 news articles »

08/29/2012 03:12 AM

Hospital Marketing Ideas and Strategy from ByReputation's New Hospital ... - Equities.com

Hospital Marketing Ideas and Strategy from ByReputation's New Hospital ... Equities.com The organic search engine optimization, local search directories and content marketing are being used to find patients for hospital services. If you would like to get a free hospital marketing consult from an expert, please click on the link below. Get ... and more »

08/29/2012 02:41 AM

Richard Madden: In search of a little intellectual conflict - Marketing Week

Marketing Week Richard Madden: In search of a little intellectual conflict Marketing Week So rather than gold-plating your marketing planning process with elaborate problem-solving methodologies, now may be the time to experiment with a little constructive conflict in the workplace. /g/j/r/richard_madden.jpg. I've stopped going to dinner ...

08/29/2012 05:24 AM

Can Anyone Stop the Amazon SEM Machine? - Search Engine Watch

Can Anyone Stop the Amazon SEM Machine? Search Engine Watch If you're spending money on search engine marketing to drive retail sales, chances are you've asked yourself, “how do I measure up against Amazon?” and “can I even compete with Amazon?” Indeed, new research by AdGooroo (full disclosure: I'm an ...

08/28/2012 08:50 AM

4 Top Tips for Maximising Local Search Marketing - Business 2 Community

4 Top Tips for Maximising Local Search Marketing Business 2 Community Modern search trends mean that people are, more often than not, searching for a service and the place. Therefore, your site might be well optimised for “professional occupational therapist,” but if you have missed the bit from the end that says “in ...

social media - Google News

Google News

08/29/2012 06:24 AM

On social media, Obama has many more followers, but Romney team says GOP ... - Houston Chronicle (blog)

Houston Chronicle (blog) On social media, Obama has many more followers, but Romney team says GOP ... Houston Chronicle (blog) A decade ago, social media sites such as Facebook, Twitter, Tumblr and Pinterest didn't even exist. Now campaigns hire teams of experts to harness the power of social media to connect with supporters, drive their message, tap into like-minded ... Social media plays bigger role in TampaSan Francisco Chronicle Expert: Companies still fumble with social mediaDesMoinesRegister.com Experts Gauge the Impact of a Social Media PostHispanicBusiness.com ReporterNews.com -Radio Ink -NBCNews.com (blog) all 81 news articles »

08/29/2012 10:40 AM

Social media often used as cruel tool in divorce, with spouses putting ... - New York Daily News

New York Daily News Social media often used as cruel tool in divorce, with spouses putting ... New York Daily News Email, texting and social media may be effective communication tools for couples going through divorce, but a new study also shows that some are using the services less for good,and more for evil -- at their children's expense. In a small study that ... and more »

08/29/2012 07:57 AM

Social media reactions to Gov. Chris Christie's keynote address is mixed - NJ.com

NJ.com Social media reactions to Gov. Chris Christie's keynote address is mixed NJ.com There also was a lot of criticism on social media about words that repeated often in Christie's speech, and plenty of people pointed out how he barely mentioned Mitt Romney's name. There were questions if Christie's speech was more about campaigning to ... Christie launches new social media accounts in advance of convention keynoteNorthJersey.com (blog) Christie launches 2 new social media accountsSacramento Bee Before Convention, Christie Launches New Social Media AccountsWNYC CBS Local -6abc.com all 1,587 news articles »

08/29/2012 09:28 AM

Social Media: Is the Party Over? - ADOTAS

Daily Beast Social Media: Is the Party Over? ADOTAS Businesses of all kinds and sizes have been viewing social media marketing with excitement and enthusiasm over the last eight to 10 years, but the rose-colored glasses may be getting pretty dark. Once touted as The Next Big Thing, social media ... How Retail Investors Should Evaluate Social MediaU.S. News & World Report Sifting through 'big data' for market cluesGlobe and Mail all 97 news articles »

08/29/2012 03:51 AM

Social media such as Facebook, Twitter give jurors new way to misbehave - Plain Dealer

Plain Dealer Social media such as Facebook, Twitter give jurors new way to misbehave Plain Dealer Along with recommendations that judges make repeated reminders to jurors about staying away from social media, the instructions warn that violating the rule could unfairly affect the judicial process. "You may not use any electronic device or media ... Facebook and Twitter: A No-No for Federal JurorsMashable Legal Analysis and Commentary from JustiaJustia Verdict all 4 news articles »

08/28/2012 07:05 PM

Social media 'staged' at conventions - Politico

Politico Social media 'staged' at conventions Politico Even the purveyors of the major social media outlets acknowledge that the seemingly altruistic goal â€Â" to use social media to connect the public to its leaders â€Â" can be manipulated just like many of the other tools of modern politics, from TV debates ... Facebook photo booths dot GOP conventionMSN Money How to follow the 2012 Republican National Convention on Facebook, Twitter ...CBS News Breaking Down the Walls: Social Media at Presidential ConventionsIndependent Voter Network ClickZ all 12 news articles »

08/29/2012 09:42 AM

Age of Context: Social Media Becomes a Mature Platform - Forbes

Forbes Age of Context: Social Media Becomes a Mature Platform Forbes Our opening chapter deals with five converging forces: [1] social media, [2] really smart mobile devices, [3] sensors, [4] Big Data and [5] mapping. We argue that the confluence of these five forces creates a perfect storm whose sum is far greater than ...

08/29/2012 10:40 AM

Ready For This? GlassMap Maps Social Network Streams - InformationWeek

Ready For This? GlassMap Maps Social Network Streams InformationWeek I think about the future of media a lot. Now that we are inundated with photos of our friends' kids and weddings and dinner plates, what's next? Glassmap hints at the future--by taking social media streams and putting them on a map. We live in an age ...

08/29/2012 01:04 AM

Curbing Social Network Indiscretion - AllAfrica.com

Curbing Social Network Indiscretion AllAfrica.com In case there were Nigerians who were still living in the age of story-telling and outdoor social bonding, the Cynthia Osokogu tragic incident awakened our collective consciousness to the reality of the new world of social media. Especially popular ... Cynthia: From Social Network To Social Death?P.M. News (blog) all 6 news articles »

08/29/2012 08:28 AM

3 Shocking Social Media Stats That Will Amp Up Your Marketing - BostInno (blog)

3 Shocking Social Media Stats That Will Amp Up Your Marketing BostInno (blog) We recently uncovered some seriously shocking social media statistics â€Â" take this one for instance â€Â" it's said that more than 600 million people who own a mobile phone don't own a toothbrush. Crazy, right? Beyond 'shock-value,' these stats lead to ...