mobile marketing - Google News

Google News

09/27/2012 09:36 AM

Mobile marketing firms sprint ahead of ad agencies - RCR Wireless News

RCR Wireless News Mobile marketing firms sprint ahead of ad agencies RCR Wireless News “What are we doing about mobile?” â€Â" That's the question marketing managers all over the world are hearing from their bosses, and some say that traditional ad agencies are not helping them find the answer. Software companies that focus exclusively on ...

09/26/2012 02:44 PM

Apple's Passbook opens a new mobile marketing venue - InternetRetailer.com

Mobile Marketing Watch Apple's Passbook opens a new mobile marketing venue InternetRetailer.com There's been a lot of hype about mobile wallets in recent years, but little adoption. Apple Inc. has the potential to change that with its new Passbook app. Passbook is a mobile wallet that enables a consumer to store her loyalty cards, movie and event ... Apple's Passbook Giving Mobile Marketing a BoostMobile Marketing Watch all 9 news articles »

09/26/2012 12:06 PM

Companies need to get Mobile: Mobile Marketing and Social Media - Equities.com

Companies need to get Mobile: Mobile Marketing and Social Media Equities.com Mobile Marketing has turned the world into a twenty four hour, non-stop business opportunity. Implementation of mobile marketing advertisement campaigns have allowed companies to attain a ubiquitous presence in the market; regardless of time or place, ... and more »

09/27/2012 07:52 AM

Bowflex and Velti Simplify the Purchase Path for Mobile Consumers - DailyFinance

Bowflex and Velti Simplify the Purchase Path for Mobile Consumers DailyFinance SAN FRANCISCO--(BUSINESS WIRE)-- Velti (NAS: VELT) , the leading global provider of mobile marketing and advertising technology, and Nautilus, the leading home fitness products company, today announced the launch of the TreadClimber HTML5 ... VELTI PLC : Bowflex and Velti Simplify the Purchase Path for Mobile Consumers4-traders all 7 news articles »

09/24/2012 04:27 PM

Dreamforce: Salesforce Focuses on Mobile Marketing - PC Magazine

Dreamforce: Salesforce Focuses on Mobile Marketing PC Magazine At its annual Dreamforce conference last week, Salesforce.com introduced a wide array of products, mostly focused on using social connections in sales and marketing in new ways. There were many interesting product announcements, including Social Key ... and more »

09/26/2012 05:30 AM

BlueKai Activates Data Intelligence to Mobile Marketing - Sacramento Bee

BlueKai Activates Data Intelligence to Mobile Marketing Sacramento Bee "As ad spending on mobile continues to double from last year, marketers are looking for ways to be competitive and effective in this channel," said Cory Treffiletti, Senior Vice President of Marketing for BlueKai. "BlueKai's DAS promises to help ...

09/26/2012 12:36 PM

Catalina relocates mobile marketing business from Quincy to South Boston - L.A. Biz

Daily Research News Online Catalina relocates mobile marketing business from Quincy to South Boston L.A. Biz Within months after acquiring Modiv Media in Quincy, Catalina has decided to move the mobile media business to bigger digs in South Boston. Catalina last month signed a seven-year lease for 25,000 square feet in two floors at 24 Farnsworth St. in the ... 'Game changer' plugs into BostonBoston Herald Catalina Triples Mobile Team In Boston's Innovation DistrictMediaPost Communications Catalina Ramps Up and Relocates Boston TeamDaily Research News Online all 12 news articles »

09/27/2012 07:54 AM

one50one Wins Digiday Mobi Award for Best Integrated Mobile/Cross Media ... - Sacramento Bee

one50one Wins Digiday Mobi Award for Best Integrated Mobile/Cross Media ... Sacramento Bee Finalists were evaluated by a committee of journalists, publishers, and mobile marketing and technology experts, and winners were selected based on campaign creative, strategies and results. Judges specifically cited the Hennessy Kaws campaign's ...

09/26/2012 07:35 AM

Average firm to spend $13-22 mn on mobile marketing this year: Tata ... - Economic Times

Economic Times Average firm to spend $13-22 mn on mobile marketing this year: Tata ... Economic Times NEW DELHI: An average global company will spend USD 13-22 million this year for marketing through mobile devices, a study by Tata Consultancy Services said today. "During 2012, the average-size company (USD 11.2 billion in annual revenue) will spend ... Asia-Pacific Leads the Race to Engage Digital Mobile Consumers in 2012African Business Review (press release) all 45 news articles »

09/27/2012 06:07 AM

App Marketing Costs Decline In August As Developers Held Their Breath For ... - TechCrunch

VentureBeat App Marketing Costs Decline In August As Developers Held Their Breath For ... TechCrunch Fiksu, Inc. is a new marketing technology company. Fiksu® for Mobile Apps is the company's first solution designed to help mobile app brands achieve their business goals faster and more cost-effectively. Based in Boston, MA, Fiksu, which means 'smart ... Fiksu: iPhone 5 and iOS 6 Anticipation Caused App Download Drop in AugustADOTAS Fiksu's Viki Zabala serves up a one-stop guide to app marketingPocket Gamer.Biz Fiksu Finds iOS App Download Dip Tied to iOS 6 AnticipationMobile Marketing Watch MarketWatch (press release) -Fiercemobilecontent all 13 news articles »

digital marketing - Google News

Google News

09/27/2012 02:06 AM

TransUnion Transforms Digital Marketing with Autonomy, an HP Company - Businessweek

TransUnion Transforms Digital Marketing with Autonomy, an HP Company Businessweek PALO ALTO, Calif., Sept. 27, 2012 /PRNewswire/ --Â Autonomy, an HP Company, today announced that TransUnion, the global leader in credit information, relies on Autonomy's digital marketing suite to deliver an engaging, helpful, and compelling online ... and more »

09/26/2012 06:20 PM

Morris Publishing creating new digital marketing division - The Augusta Chronicle

PR Web (press release) Morris Publishing creating new digital marketing division The Augusta Chronicle Morris announced today that it reached an agreement with LocalEdge, a Hearst Media Services company, to resell digital marketing services to local businesses in Morris newspaper markets. Augusta-based Morris will absorb the LocalEdge offices in Augusta ... Morris to offer one-stop-shop digital agencySavannah Morning News TU Media creates new division to offer digital solutions to Jacksonville-area ...Florida Times-Union Morris Communications Partners with Hearst's LocalEdge™ to Offer Internet ...PR Web (press release) Daily Markets (press release) all 9 news articles »

09/27/2012 05:15 AM

Rubenstein ankles Fox digital marketing post - Variety

Variety Rubenstein ankles Fox digital marketing post Variety During his short time with Fox, Rubenstein headed the studio's digital marketing activities, reporting to chief marketing officer Oren Aviv and chief creative officer Tony Sella. Exec's exit comes on the heels of news that Fox co-chairman Tom Rothman ...

09/27/2012 10:08 AM

Senior Digital Marketing Executive - Marketing Week

Senior Digital Marketing Executive Marketing Week As our Senior Digital Marketing Executive you will drive through digital projects and campaigns and work with key stakeholders across the business to understand their requirements. You will work alongside the Head of Digital Marketing to deliver our ...

09/26/2012 10:02 PM

Ybrant Digital's $175M deal with Experian falls through - ZDNet

Ybrant Digital's $175M deal with Experian falls through ZDNet Digital marketing company Ybrant Digital was not able to pay the US$175 million for Experian's three price comparison Web sites--PriceGrabber, LowerMyBills and ClassesUSA.co--in time, despite assurances from the former that finances were in place. Ybrant-Experian $175-mn deals fall throughBusiness Standard Ybrant's $175M deal for Experian units falls throughVC Circle all 20 news articles »

09/26/2012 06:29 AM

FlipGive Gets Funded to Revolutionize Digital Marketing while Doing Good. - Sacramento Bee

FlipGive Gets Funded to Revolutionize Digital Marketing while Doing Good. Sacramento Bee The investment, led by iGan Partners Inc. with participation from the MaRS Investment Accelerator Fund (IAF) and a group of private investors, will be used to develop and market the Company's recently announced Business-to-Consumer digital marketing ... and more »

09/26/2012 04:23 AM

Merkle to Host Webinar Series on Connected CRM: Activating the Digital ... - PYMNTS.com

Merkle to Host Webinar Series on Connected CRM: Activating the Digital ... PYMNTS.com Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation's largest privately-held agency, announced that it will host a new webinar series in support of its 3rd annual Financial Services & Insurance Exchange that ... and more »

09/26/2012 02:12 PM

James Madison Athletics/Front Row Marketing Selects Phizzle to Enhance Fan ... - ADOTAS

James Madison Athletics/Front Row Marketing Selects Phizzle to Enhance Fan ... ADOTAS SAN FRANCISCO (September 25, 2012) â€Â" Phizzle Inc., a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced an agreement with James Madison Athletics to power its digital marketing ... JMU selects Phizzle for digital marketing campaignsSportsPro Media all 5 news articles »

09/27/2012 10:27 AM

Do Content Marketers Just Eat TOFU? - Business 2 Community

Business 2 Community Do Content Marketers Just Eat TOFU? Business 2 Community content marketing tofu I've read several posts lately from notable digital marketing gurus that suggest that Content Marketing is all about attracting new leads into the top of your sales funnel. There's nothing wrong with that statement, but it's ...

09/27/2012 08:16 AM

Aprimo Marketing Summit 2013 Registration Opens - The Herald | HeraldOnline.com

Aprimo Marketing Summit 2013 Registration Opens The Herald | HeraldOnline.com 27, 2012 â€Â" /PRNewswire/ -- Aprimo, a Teradata company (NYSE:TDC) and a global leader in cloud-based digital and Integrated Marketing Management (IMM) solutions, today opened registration for its Aprimo Marketing Summit 2013 (#AMS13). The event ... and more »

search marketing - Google News

Google News

09/27/2012 04:32 AM

Search Industry Veteran David Roth Joins Realtor.com Operator Move, Inc. - The Herald | HeraldOnline.com

Search Industry Veteran David Roth Joins Realtor.com Operator Move, Inc. The Herald | HeraldOnline.com Prior to his position at Move, Roth was director of search and affiliate marketing at Yahoo!, Inc. where he drove hundreds of millions in revenue through multiple marketing channels. In 2006, Yahoo! had recruited Roth to centralize all its search ... and more »

09/27/2012 08:20 AM

Last Call â€Â" SMX East Starts Next Tuesday in NYC; All Access and Free Expo+ ... - Search Engine Land

Search Engine Land Last Call â€Â" SMX East Starts Next Tuesday in NYC; All Access and Free Expo+ ... Search Engine Land Time is running out! Search Marketing Expo â€Â" SMX East begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don't. You strive to increase traffic, improve ... SMX East Kicks Off Next Tuesday in NYC: Monday Last Chance to Register at ...Equities.com Thunder SEO Announces Brian Skarin to Present at SMX East in New YorkPR Web (press release) 7Search Announces That It Will be Exhibiting at SMX East 2012Melodika.net (press release) all 8 news articles »

09/27/2012 11:42 AM

The Marketing Coach: Top 5 most effective marketing practices - Bizjournals.com (blog)

The Marketing Coach: Top 5 most effective marketing practices Bizjournals.com (blog) Handwritten notes and birthday cards -- Did you think I would say “search engine marketing”? Think about your emotional response to seeing a company listed in a Yahoo search (no effect) compared to getting a handwritten note in the mail (how nice!). Or ...

09/27/2012 10:07 AM

3 Ways to Optimize Your Content Marketing Strategy for Search - Business 2 Community

Business 2 Community 3 Ways to Optimize Your Content Marketing Strategy for Search Business 2 Community Content marketing is becoming increasingly important as an inbound customer acquisition tool for any company. As it turns out, not only is writing content important, but writing content at the right time, with the “write” title is becoming increasingly ...

09/27/2012 02:15 AM

Why You Should Integrate Video Into Your Marketing Plan - ClickZ

TopTenWholesale News Why You Should Integrate Video Into Your Marketing Plan ClickZ Incorporating video into your marketing campaign is a must if you're going to reach a large audience. YouTube is now the second largest search engine, just behind Google, and there are over 4 billion hours of video watched each month on YouTube. That's ... Wholesalers: Optimize Your Videos for SEOTopTenWholesale News all 2 news articles »

09/27/2012 12:13 AM

Business Owners Are Learning New Content Marketing Ideas from SEO ... - Equities.com

Business 2 Community Business Owners Are Learning New Content Marketing Ideas from SEO ... Equities.com Content Marketing is a new focus for business owners needing to attract search engines and humans to their company web site. Outdated SEO tactics are being gradually replaced by a new focus on improving content quality both on-site and off-site. With ... In-House SEO Interview: The Hidden Heroes of SearchSearch Engine Watch Search Engine Optimization is NOT a One-Time ThingBusiness 2 Community all 7 news articles »

09/27/2012 08:49 AM

SMX East 2012 Will Feature eCommerce Discussion Moderated by Mercent VP ... - R & D Magazine

SMX East 2012 Will Feature eCommerce Discussion Moderated by Mercent VP ... R & D Magazine Running October 2-4, SMX East is being held at the Jacob Javits Center in Manhattan and will offer more than 50 industry-focused sessions on internet marketing topics that include paid search advertising, social media marketing, local/mobile search and ... SMX East 2012 Conference Update: Mercent VP Frank Kochenash Invited to ...Marketwire (press release) all 5 news articles »

09/27/2012 01:24 AM

Looking Beyond the Click - Search Engine Watch

Looking Beyond the Click Search Engine Watch As search marketers, we're used to having a lot of control. We have all sorts of levers to pull â€Â" creative, keywords, bids, budget caps, etc. And optimizing these factors to make our accounts run as efficiently as possible is our bread and butter. The ...

09/27/2012 10:58 AM

Search spending increases nearly 18% in Q3 - InternetRetailer.com

Search spending increases nearly 18% in Q3 InternetRetailer.com Paid search spending increased 17.8% year over year in the third quarter, according to a new report from IgnitionOne. The digital marketing firm provided no spending figures in dollars, but said that the Q3 spending was essentially flat compared with Q2. Tablet Users Shown to be Most Engaged and Valuable for Online AdvertisersPYMNTS.com Mobile Search Ads Rise 167% YoY In Q3 2012MediaPost Communications all 8 news articles »

09/27/2012 07:39 AM

Google Confirms Hidden Benefit Of Authorship: Bonus Links After A Back-Button ... - Search Engine Land

Search Engine Land Google Confirms Hidden Benefit Of Authorship: Bonus Links After A Back-Button ... Search Engine Land If I do a Google search for “marketing land feedburner,” Google shows one of my recent MarketingLand.com articles in the top spot, and it includes my authorship status â€Â" name, avatar, Google+ information, etc. authorship-before. If I click through on ... Google AuthorRank promises major changes for travel searchTnooz Google Backs Quality Online News Content for Search and Social SuccessIT News Online The future of social is not in a siloThe Drum Brafton -Melodika.net (press release) all 29 news articles »

social media - Google News

Google News

09/27/2012 11:32 AM

Last Call for College Bars - New York Times

New York Times Last Call for College Bars New York Times Once upon a time, in the Pleistocene epoch before cellphones and social media, students used bars as meeting places, heading there after class to find friends and to plot evenings over beer. These days text messaging, Facebook and Foursquare make it ... and more »

09/27/2012 10:32 AM

Social Media As LA's Cause Celebre - Forbes

Castleford Media (blog) Social Media As LA's Cause Celebre Forbes Networks are part of daily life, and in a larger sense they've become business tools â€Â" marketing vehicles for celebrities, artists, musicians, writers, legacy media brands, and global social causes. Perhaps in the greatest example of what social media ... Here's Why Social Media Week LA Is Important This YearHuffington Post (blog) Social Media Week: Making the world a better place one click at a timeSTV Local Tapping into Social Media Week, September 24-28Castleford Media (blog) all 6 news articles »

09/27/2012 10:23 AM

Social media as job recruitment tool, up in 2012 - Deseret News

Business 2 Community Social media as job recruitment tool, up in 2012 Deseret News With the growth of social media sites like LinkedIn, Facebook and Twitter, as well as lesser-known sites â€Â" Upspring, PerfectBusiness and Cofoundr â€Â" professional networking with the use of social media as a recruitment tool is becoming more prominent. CHARTS: See How Massive Social Media Is Now, By Users And DollarsBusiness Insider Analytics: Social Media Marketing Grows UpBusiness 2 Community What's up with UMB's lack of social media presence?The Mass Media witf.org -Econsultancy (blog) -Dubai Chronicle all 12 news articles »

09/27/2012 07:35 AM

Pa. hostage call prompts social media training - Standard Speaker

Pa. hostage call prompts social media training Standard Speaker PITTSBURGH (AP) â€Â" Pittsburgh police plan to train their officers to be fluent in social media, joining other departments nationwide, days after a man armed with a hammer and kitchen knife used a hostage's computer to post Facebook messages lamenting ... and more »

09/27/2012 11:27 AM

Gov. Jerry Brown tweets that he signed social media privacy bills - Los Angeles Times

Gov. Jerry Brown tweets that he signed social media privacy bills Los Angeles Times Jerry Brown has signed twin bills prohibiting universities and employers from requiring that applicants give up their email or social media account passwords, making the announcement, appropriately, on Twitter. State officials are concerned that some ... and more »

09/26/2012 07:37 PM

Social engineering: Using social media to launch a cyberattack - Washington Post

Social engineering: Using social media to launch a cyberattack Washington Post Social engineering: Using social media to launch a cyberattack. Hackers penetrate secure networks by attacking the weakest links in cyberspace: human beings. Hackers penetrate secure networks by attacking the weakest links in cyberspace: human beings. and more »

09/27/2012 09:18 AM

Companies Should Reexamine Their Social Media Policies In Light Of Recent ... - The Herald | HeraldOnline.com

Companies Should Reexamine Their Social Media Policies In Light Of Recent ... The Herald | HeraldOnline.com NEWARK, N.J., Sept. 27, 2012 â€Â" /PRNewswire/ -- A recent Decision and Order issued by the National Labor Relations Board that invalidated electronic posting or social media limits enacted by Costco Wholesale Corp. could have a chilling effect on many ... NLRB issues first social media decisionLexology (registration) NLRB Clubs Costco Social Media PolicyJD Supra (press release) all 58 news articles »

09/27/2012 06:32 AM

Meet The 30 Biggest Social Media Advertisers Of 2012 [Ranked] - Business Insider

Business Insider Meet The 30 Biggest Social Media Advertisers Of 2012 [Ranked] Business Insider Today, at Business Insider's Social Media ROI conference in New York, we'll tell you just how much advertiser money is pouring into social media, and which advertisers are making it pay off in sales. But to set the tone, it's worth knowing who the ... and more »

09/27/2012 09:18 AM

Gilt's Susan Lyne: Selling On Facebook 'Was Like Trying To Sell Something At A ... - Business Insider

Gilt's Susan Lyne: Selling On Facebook 'Was Like Trying To Sell Something At A ... Business Insider But the site, which is social in nature given that it was founded on the idea of friends inviting friends, has also found great social media successes. "For every one of our businesses, there's a social media platform that's better for that business ... and more »

09/27/2012 09:25 AM

Worldwide reaction to arrest over Jill Meagher's disappearance on social media - The Australian

NEWS.com.au Worldwide reaction to arrest over Jill Meagher's disappearance on social media The Australian In the 90 minutes after news broke of the arrest, social media platforms were ablaze with news of the development and tweets mentioning Ms Meagher's name hit almost 12 million Twitter timelines, or news feeds, trending across Melbourne and Australia. Jill Meagher disappearance sparks social media manhuntThe Daily Telegraph all 993 news articles »