digital marketing - Google News

Google News

10/03/2012 08:43 AM

Digital Marketing Strategies for the 2012 Holiday Season - iMedia Connection (blog)

Digital Marketing Strategies for the 2012 Holiday Season iMedia Connection (blog) Digital marketing is a great solution for retailers looking to target consumers throughout the holiday season. With multiple channels to choose from including email marketing, search marketing, affiliate marketing and mobile marketing, retailers should ...

10/03/2012 06:19 AM

Digital Marketing Agency Growth an Economic Bellwether? - Sacramento Bee

Digital Marketing Agency Growth an Economic Bellwether? Sacramento Bee SALT LAKE CITY, Oct. 2, 2012 -- /PRNewswire/ -- National digital marketing agency Axis41 (http://www.axis41.com) is seeing a client trend that's showing up as a "great growth opportunity," according to Reed Wright, a founding partner of the firm.

10/02/2012 06:15 PM

At Ad Week, the Vital Role of Digital Marketing - New York Times

New York Times At Ad Week, the Vital Role of Digital Marketing New York Times THE fundamental things apply as time goes by, according to the song. So, too, with each year that goes by, Advertising Week in New York becomes more fundamentally about digital, mobile and social media, underscoring how they have become fundamental ... Twitter to survey users on campaign impactMarketing Week Twitter Rolls Out Promoted Tweets SurveysAdweek all 25 news articles »

10/03/2012 09:14 AM

By the Numbers: Naked Lime Marketing Marks a Banner Year - Sacramento Bee

By the Numbers: Naked Lime Marketing Marks a Banner Year Sacramento Bee These are just a handful of the ways over the last 365 days that Naked Lime Marketing has shared a consistent message with automotive retailers: the power of one vendor for all of a dealer's traditional and digital marketing, advertising, and web ...

10/03/2012 09:16 AM

A Look at Xhibit's (NBMF) Digital Marketing Products & Tools - TheOTCInvestor.com

A Look at Xhibit's (NBMF) Digital Marketing Products & Tools TheOTCInvestor.com Currently, the company provides five complementary digital marketing tools offering digital advertising services and social media reach to businesses of all sizes. XI United and Lead Revolution™ form the core of its business, while supplemental ...

10/02/2012 12:49 PM

[x+1] Origin Digital Marketing Hub Now Available With Oracle RightNow CX ... - Destination CRM

[x+1] Origin Digital Marketing Hub Now Available With Oracle RightNow CX ... Destination CRM [x+1], a provider of digital marketing and data management software, today announced the integration of the Origin Digital Marketing Hub with Oracle's RightNow CX Cloud Service. This integration will allow RightNow CX users to take full advantage of ... [x+1] Origin Digital Marketing Hub Now Integrated With Oracle RightNow CX ...Marketwire (press release) all 25 news articles »

10/02/2012 08:40 AM

DealerTrack buys digital marketing company for $48.9 million - Newsday

DealerTrack buys digital marketing company for $48.9 million Newsday Lake Success-based DealerTrack Holdings Inc., which manufactures software for auto dealers, said on Tuesday that it had acquired a digital marketing company for $48.9 million. Launched in 2005, ClickMotive Lp is based in Plano, Texas, and produces ...

10/03/2012 06:19 AM

Brian Cohen Named to Lead E-Commerce Consultancy Etailing Solutions - Sacramento Bee

Brian Cohen Named to Lead E-Commerce Consultancy Etailing Solutions Sacramento Bee WESTPORT, Conn., Oct. 2, 2012 -- /PRNewswire/ -- Digital marketing veteran Brian Cohen has been named EVP, General Manager of Etailing Solutions, an integrated online sales and marketing consultancy. Cohen most recently led the Digital Shopper ... and more »

09/29/2012 02:21 AM

Digital spreads wings: HITS Digital Marketing Summit 2012 - Chicago Tribune

Digital spreads wings: HITS Digital Marketing Summit 2012 Chicago Tribune The chaos of growth and change roils hardest in Hollywood's digital-marketing departments, which control roughly 10% of any studio movie's marketing dollars -- a share that's exploded from the scrawny six-figure online spends of just a handful of years ... and more »

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post This is a fundamental that is still not well understood in digital marketing overall, let alone mobile. Truth is, just because a user can link directly from a banner ad to an ecommerce site to buy something doesn't mean that direct response journey is ...

social media - Google News

Google News

10/03/2012 11:24 AM

Social media analysis: Health care remains No. 1 topic ahead of Obama ... - NBCNews.com

Central Florida News 13 Social media analysis: Health care remains No. 1 topic ahead of Obama ... NBCNews.com For this report, NBCPolitics.com analyzed 3.46 million social media posts using ForSight, a data platform developed by Crimson Hexagon Inc., which many research and business organizations have adopted to gauge public opinion in new media. More social ... How to follow the #debates on social mediaWashington Post (blog) Social media's impact on the presidential debatesCentral Florida News 13 Campaigns Brace for Social Media Effect on DebatesSlate Magazine (blog) Wisconsin Radio Network all 14,679 news articles »

10/03/2012 08:41 AM

Putting Social Media Data in Perspective - Huffington Post

Business 2 Community Putting Social Media Data in Perspective Huffington Post While marketers have always recognized the importance of understanding the consumer, social media has given rise to a whole new era of 'digital eavesdropping,' opening up new ways for brands to listen to customers' online conversations, opinions and ... Social Media - 5 Things That Every Job Seeker Can DoIndia West First Presidential Debate Today, Expect Social Media to Play a Major RoleBusiness 2 Community Sarcasm campaigning: Social media hones cynical edge in presidential politicsNBCNews.com (blog) Inman.com -9NEWS.com -iDiva.com all 111 news articles »

10/03/2012 01:05 AM

NYPD arms itself with social media - Philadelphia Inquirer

AFP NYPD arms itself with social media Philadelphia Inquirer Authorities in New York say a new generation of gang members is increasingly using social media to boast of their exploits and issue taunts and challenges that result in violence. And police and prosecutors have responded over the last several years by ... NYPD To Double Size Of Gang Unit Over Social Media ViolenceHuffington Post NYPD Doubling Anti-Gang Unit, Zeroing in on Social MediaNBC New York all 630 news articles »

10/03/2012 11:48 AM

Debate Moderators Largely Bypass Social Media In Preparing Questions - Huffington Post

The Atlantic Debate Moderators Largely Bypass Social Media In Preparing Questions Huffington Post Lehrer has not used social media to crowd source questions before Wednesday's debate, but during a recent radio appearance he said he would welcome suggestions, according to a PBS spokeswoman. The spokeswoman added that the network "collected ... Now in Crosshairs: Debate ModeratorsNewser all 71 news articles »

10/03/2012 07:46 AM

Social Media Adding To The Debate - Hartford Courant

Social Media Adding To The Debate Hartford Courant Television has dominated the presidential debates for more than 50 years, dating to the famous Kennedy-Nixon debates. But now, political junkies don't need to wait 60 or 90 minutes to hear the analysis from the designated campaign commentators in the ... and more »

10/03/2012 11:30 AM

What did Social Media Week teach us? - Crain's Chicago Business (blog)

What did Social Media Week teach us? Crain's Chicago Business (blog) Last week in cities from L.A. to Shanghai to Barcelona, Social Media Week explored the kind of trends, entrepreneurs and technologies that are shaping the future of social media. Chicago's version, now in its second year, did not disappoint. The way I ...

10/03/2012 04:39 AM

A Former Player's Guide to Social Media, Image Consciousness and Self ... - Bleacher Report

Bleacher Report A Former Player's Guide to Social Media, Image Consciousness and Self ... Bleacher Report In an industry saturated in carefully manipulated public image, intensely guarded and packaged for family entertainment, each player is forced to walk a tightrope between honesty and neutrality. After all, in order to keep the gravy train a-flowing ... and more »

10/03/2012 09:10 AM

The 4-Step Social Media Content Strategy - Practical Ecommerce

Memeburn The 4-Step Social Media Content Strategy Practical Ecommerce At the recent Dreamforce 2012 conference, sponsored by Salesforce, Scott Monty, head of social media at Ford Motor Company, said, “Content is the currency of social." What Monty was saying is that successful social media marketing involves creating ... Want to know about the future of social? Look where mobile's goingMemeburn all 2 news articles »

10/03/2012 07:11 AM

Can a Social Media Campaign Get People to Vote in the Real World? - PBS MediaShift

Can a Social Media Campaign Get People to Vote in the Real World? PBS MediaShift Amid this backdrop, and with the election just a month away, two advocacy groups have joined together to launch "The Internet Votes" initiative, seeking to tap into the power of social media to get out the vote. The two groups, Personal Democracy Media ...

10/03/2012 09:42 AM

Lolo Jones faces social media firestorm after tweet some call insensitive - Examiner.com

Examiner.com Lolo Jones faces social media firestorm after tweet some call insensitive Examiner.com What do you think of this mistake becoming a big deal across social media sites? It seems quite clear that Lolo Jones had no idea Eric LeGrand was paralyzed, after all he initiated the Twitter chatter with his racing challenge. Should people back off ... and more »

mobile marketing - Google News

Google News

10/03/2012 06:20 AM

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead - Sacramento Bee

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead Sacramento Bee Ad Shark's corporate mission is to capitalize on the explosive growth of the mobile marketing industry, which some analysts have estimated to be increasing at an annual rate of about 100% per year and which by some estimates will reach $47 Billion ...

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...

10/02/2012 01:17 PM

Mobile Takes Center Stage at Advertising Week 2012 - Huffington Post (blog)

Mobile Takes Center Stage at Advertising Week 2012 Huffington Post (blog) If the programming during Advertising Week 2012 is any indication of what is important to marketers today, then mobile marketing is certainly top of mind. With not one, but three full days of events dedicated to mobile marketing and advertising ...

10/03/2012 02:47 AM

Two effective applications of mobile marketing for small businesses - Bizcommunity.com

Two effective applications of mobile marketing for small businesses Bizcommunity.com Mobile Marketing is communicating with a consumer through a cellphone to send a simple marketing message, introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. The mobile phone market has exploded ...

10/03/2012 09:30 AM

Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile - IT News Online

Mobile Marketing Watch Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile IT News Online NEW YORK, Oct. 3, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, celebrated its inaugural SM2 conference, Smarter Mobile Marketing, with a stellar line up of speakers ... Sprint Unveils New Mobile-Ad PlatformAdAge.com Telcoms, Too? Sprint Launches Pinsight Media+ Ad ServiceMarketing Vox News Sprint Forges Partnership with Amobee for Mobile Ad EffortMobile Marketing Watch MediaPost Communications -Fiercemobilecontent all 12 news articles »

10/02/2012 12:49 AM

Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution Direct Marketing News Brands need to refine their creative content on mobile devices and agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing, the panels recommended. “Whether you get to 7% or not ...

10/02/2012 06:15 PM

At Ad Week, the Vital Role of Digital Marketing - New York Times

New York Times At Ad Week, the Vital Role of Digital Marketing New York Times And there are numerous daylong or multiday events focusing on digital, mobile and social, among them O.M.M.A. (Online Media, Marketing and Advertising) Global, sponsored by MediaPost Communications and composed of five conferences in areas like ... Twitter Partners with Nielsen for Brand Campaign SurveysClickZ all 25 news articles »

10/03/2012 07:06 AM

Research: mobile “crucial” for reaching male moviegoers - Digital Media Wire

Digital Media Wire Research: mobile “crucial” for reaching male moviegoers Digital Media Wire “The male demographic is coveted by movie marketers,” said Anna Bager, vice president and general manager, Mobile Marketing Center of Excellence, IAB. “This study clearly shows that mobile is a crucial pathway for movie studios to reach men, whether ... Marketers: Reach Men Through Mobile, MoviesMediaPost Communications Study: More Men Than Women Use Mobile Phones to Choose Movies, Watch ...Hollywood Reporter Moviegoers increasingly influenced by mobile: reportEconsultancy (blog) L.A. Biz -MarketWatch (press release) all 11 news articles »

10/03/2012 06:09 AM

Mobile accounts for 44% of media consumption by connected Indian consumers - Indiantelevision.com

Mobile accounts for 44% of media consumption by connected Indian consumers Indiantelevision.com MUMBAI: Havas Digital's mobile marketing network Mobext India carried out a study titled 'Role of the Connected Device in the branding and buying cycle of a Consumer'. The global study was carried out in association with independent mobile advertising ... and more »

10/03/2012 12:35 AM

Breaking mobile out of the box - Direct Marketing News

Breaking mobile out of the box Direct Marketing News Though most marketers recognize mobile as vehicle of growing importance, Reis noted that the majority of mobile marketing programs are not fit for the highway. “Ninety percent of brands have apps, but 50% haven't optimized their websites [for mobile ... and more »

search marketing - Google News

Google News

10/03/2012 05:23 AM

SESNordic Speaks at Search Marketing Expo - SMX Stockholm 2012 - Get 15 ... - The Herald | HeraldOnline.com

SESNordic Speaks at Search Marketing Expo - SMX Stockholm 2012 - Get 15 ... The Herald | HeraldOnline.com Search Marketing Expo - SMX Stockholm 2012 - The World's leading Search Engine Marketing Conference. SMX Stockholm will take place on 15th - 16th Oktober 2012 at Munchen Bryggeriet (Munich Brewery), Stockholm in Sweden. The conference will be ... Search Week in NYC with #SMX Conference and WorkshopsSearch Engine Journal Treasurefy Attends the Search Marketing Expo- SMX East 2012PR Web (press release) Kimm Lincoln to Speak About Paid Search Trends at 2012 SMX East ConferenceTechnology Digital (press release) all 10 news articles »

10/03/2012 04:14 AM

The Search Agency Unveils h(SEO) to Address Modern Day Search Behavior - Sacramento Bee

MediaPost Communications The Search Agency Unveils h(SEO) to Address Modern Day Search Behavior Sacramento Bee LOS ANGELES, Oct. 2, 2012 -- /PRNewswire/ -- The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced the launch of h(SEO) for performance-driven online marketers. h(SEO) is a new ... Search Marketing SpecialistBizcommunity.com SEO metrics that matter: Insights from SMX EastBrafton Nine Tips for Writing Effective SEO ContentMarketingProfs.com (subscription) MediaPost Communications -socalTech.com all 73 news articles »

10/03/2012 08:43 AM

Digital Marketing Strategies for the 2012 Holiday Season - iMedia Connection (blog)

Digital Marketing Strategies for the 2012 Holiday Season iMedia Connection (blog) Paid search marketing is one of the most sought after services this time of year and retailers should not wait to start implementing a search marketing strategy. In 2011, clients increased their paid search budgets by 31% to ensure their brand stood ...

10/03/2012 11:13 AM

Search Retargeting: The Must-Have Media Tactic For Q4 - Search Engine Land

Search Engine Land Search Retargeting: The Must-Have Media Tactic For Q4 Search Engine Land As we rapidly enter the busiest period for the year for retailers, many are turning to Search Retargeting as the keystone for their digital marketing programs. Whereas in Q4 2011 many dipped a toe into the pixeled waters to test out its effectiveness ...

10/03/2012 05:13 AM

Why Quality Score is One of the Least Important AdWords Metrics - Search Engine Watch

Why Quality Score is One of the Least Important AdWords Metrics Search Engine Watch Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me of a totally different topic: the way pharmaceutical companies sell us unnecessary and harmful drugs that keep us from getting healthy ... and more »

10/03/2012 06:29 AM

SMX Social Media Marketing Agenda & Keynotes Posted â€Â" Register Now for ... - Search Engine Land

SMX Social Media Marketing Agenda & Keynotes Posted â€Â" Register Now for ... Search Engine Land Get the insight and tactics you need to solve your challenges and take your social media efforts to the next level. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Register by October 13 for the lowest rates on this valuable deep dive ...

10/03/2012 11:06 AM

How To Link Social, Search Intent - MediaPost Communications

MediaPost Communications How To Link Social, Search Intent MediaPost Communications The challenge of linking intent from social ad campaigns with search engine marketing strategies has surpassed the act of tying social signals into search. The combination of social search no longer means analyzing the Twitter, Facebook and Foursquare ...

10/03/2012 11:38 AM

SEO.org.uk responds to WebMarketing123 SEO study - Broadcast Newsroom

SEO.org.uk responds to WebMarketing123 SEO study Broadcast Newsroom The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design. Read the full story at http://www.prweb.com/releases/2012/10/prweb9973526.htm. Page: 1 ... Decision 2012: Should Your B2B Firm Choose SEO or PPC?Business 2 Community Infographic: The Death Of SEO, Failed Predictions Over The YearsSearch Engine Land Netmark.com Named Best Search Engine Optimization Company by topseos ...PR Web (press release) PRWire all 14 news articles »

10/03/2012 09:07 AM

AWeber and WhichTestWon.com to Hold Email Marketing A/B Testing Conference - Equities.com

AWeber and WhichTestWon.com to Hold Email Marketing A/B Testing Conference Equities.com Taking place at SEER Interactive's Search Church at 1028 N. 3rd St., Philadephia, PA, this full-day Workshop will help email marketers improve email campaign response rates, including: • Opt-in forms to grow email lists • Newsletter templates ... and more »

10/02/2012 07:26 AM

Try Auditing Your Trust Anchors To Succeed Globally With Digital Marketing - Search Engine Land

Search Engine Land Try Auditing Your Trust Anchors To Succeed Globally With Digital Marketing Search Engine Land Almost anyone who specialises in international SEO or SEM will tell you that within a few years, it becomes pretty obvious that most marketers' problems have little to do with SEO or SEM techniques and are much more to do with brands cutting corners in ...