internet marketing - Google News

Google News

10/17/2012 10:22 AM

WebmasterWorld Sold To Jim Boykin's Internet Marketing Ninjas - Search Engine Land

Search Engine Land WebmasterWorld Sold To Jim Boykin's Internet Marketing Ninjas Search Engine Land One of the more popular Webmaster and SEO forums, WebmasterWorld, has been sold today to Jim Boykin's Internet Marketing Ninjas. Jim Boykin has been acquiring several forums this year, including all of the Developer Shed network including SEO Chat ... WebmasterWorld forums sold to New York companyDomain Name Wire Jim Boykin Acquires WebmasterWorld ForumsPR Web (press release) all 4 news articles »

10/17/2012 08:04 AM

Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding - Business Insider

GigaOM Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding Business Insider LocalVox, a local, social, and mobile marketing platform, recently obtained a whopping $7.4 million in a Series A funding round. The site helps local businesses to get their brand in the eyes and ears of customers through a combination of online ... Big-Time Marketing Muscle for Small BusinessesWired (blog) all 3 news articles »

10/17/2012 05:07 AM

The biggest corporate marketing blunders - CBS News

The biggest corporate marketing blunders CBS News (Moneywatch) Sunday's epic skydive by Felix Baumgartner didn't just set a record for speed and distance -- it also set a new mark for the number of viewers of an online event. At least by that measure, Red Bull pulled off perhaps the most successful ... and more »

10/15/2012 10:29 PM

Online Marketing Summit 2012 Showcases Exhibitor Announcements - Sacramento Bee

Online Marketing Summit 2012 Showcases Exhibitor Announcements Sacramento Bee Online Marketing Summit provides a unique platform for exhibitors to showcase the latest digital marketing solutions to a targeted audience and will take place October 22-25, 2012 at the Santa Clara Convention Center in Santa Clara, CA. For more ...

10/15/2012 08:15 AM

Internet marketing news roundup, October 15 - Brafton

Brafton Internet marketing news roundup, October 15 Brafton SEO headlines in recent weeks have centered on content. Adjustments to both Panda and Penguin, Google's most frequently discussed quality algorithms, dominated search news in the first week of October. Engaging articles and blog posts are the driving ... Release from Web Marketing ExpertsPRWire Recognized Conversion SEO Expert Chris Gragg Named to Head Up Key ...PR Web (press release) PPI CEO, Stacy Williams, Named Finalist for Search Engine Marketer of the Year ...MarketWatch (press release) Melodika.net (press release) -Mediarun Search (blog) -Virtual-Strategy Magazine (press release) all 48 news articles »

10/17/2012 07:13 AM

Mobile and social behind websites in terms of Internet marketing spend - Internet Marketing News

Internet Marketing News Mobile and social behind websites in terms of Internet marketing spend Internet Marketing News The difference in spend is perhaps unsurprising, considering that traditional websites are the tried and tested 'old faithfuls' of the internet marketing world. Is this the right approach, though? Let's examine the stats relating to mobile â€Â" around 0.5 ...

10/17/2012 05:05 AM

Dental Marketing & Google Plus Local: IDA New Patient Marketing Machine ... - Equities.com

Dental Marketing & Google Plus Local: IDA New Patient Marketing Machine ... Equities.com Internet Dental Alliance, Inc. (IDA) now offers enhanced local dental marketing search results for dental practices. The New Patient Marketing Machine™ Professional and Premium packages include set up and optimization for dentists' Google Plus Local ... IDA Mobile Dental Marketing Websites Now Featured With New Patient ...PR Web (press release) all 8 news articles »

10/15/2012 08:28 AM

Extraprise Named An Outstanding Website By Web Marketing Association - Sacramento Bee

Extraprise Named An Outstanding Website By Web Marketing Association Sacramento Bee BOSTON, Oct. 15, 2012 -- /PRNewswire/ -- Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced it has been awarded the 2012 WebAward for Outstanding Achievement in Web Development by the ...

10/15/2012 12:18 PM

Big Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2) - Forbes

Forbes Big Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2) Forbes Former Navy SEAL combat veteran and passionate entrepreneur, Brent Gleeson, is the co-founder and CMO of Internet Marketing Inc. You can follow him on Twitter at @BrentGleeson. In Part1 of this series, I talked about “big data” collection and the ...

10/16/2012 12:35 PM

FedBid Welcomes Marketing Visionary Susan L. Bostrom to Board of Directors - The Herald | HeraldOnline.com

FedBid Welcomes Marketing Visionary Susan L. Bostrom to Board of Directors The Herald | HeraldOnline.com FedBid, Inc., the fully-managed online marketplace revolutionizing commerce, announced the appointment of top marketing expert and thought leader, Susan L. Bostrom, to its Board of Directors. Bostrom brings more than 25 years of multifaceted marketing ...

mobile marketing - Google News

Google News

10/17/2012 11:32 AM

Auto'Mobile' Marketing Driving the Innovation Highway - iMedia Connection (blog)

iMedia Connection (blog) Auto'Mobile' Marketing Driving the Innovation Highway iMedia Connection (blog) In its simplest form, mobile marketing started with rudimentarily optimized mobile websites and text message marketing, followed by targeted banner ads, followed by search giants Google and Yahoo in the mix, combining results with local mapping and ...

10/17/2012 07:10 AM

Small Businesses Turn to Facebook, Mobile Marketing to Drive Growth - eWeek

eWeek Small Businesses Turn to Facebook, Mobile Marketing to Drive Growth eWeek Despite economic concerns, mobile marketing is on the rise, with 8 percent of respondents currently purchasing mobile ads and 15 percent planning to in the next 3-6 months. When asked how likely they are to explore building a mobile Website or mobile ... and more »

10/17/2012 06:44 AM

From A/B to A/Z Testing: How Machine Learning is Transforming Mobile Marketing - iMedia Connection (blog)

From A/B to A/Z Testing: How Machine Learning is Transforming Mobile Marketing iMedia Connection (blog) A/B testing has been used by marketers for decades. The concept is simple. Present two versions (A and B), then measure the response rate, determine 'the winner' and then target that offer to everybody. Originating with direct mail before being applied ...

10/16/2012 10:23 AM

Mobile Marketing Association Tackles Mobile Video Standards - MediaPost Communications

Mobile Marketing Association Tackles Mobile Video Standards MediaPost Communications That's why the Mobile Marketing Association is forming a mobile video committee to review current standards and develop best practices for mobile video advertising and measurement. The MMA's foray into pursuing standards comes on the heels of several ... MMA Members Form Committee to Focus On Mobile Video Advertising ...MarketWatch (press release) MMA forms MMA Mobile Video CommitteeTelecompaper (subscription) all 6 news articles »

10/17/2012 07:28 AM

SAMY Named As Finalist For Three Awards - Sacramento Bee

SAMY Named As Finalist For Three Awards Sacramento Bee Mobile Village, curator of the Mobile Star Awards, has named SAMY as a finalist in two categories; Shopping or Sales Consumer App and Mobile Marketing Success Story for the McDonald's EURO 2012 campaign. In addition, The Effective Mobile Marketing ... and more »

10/17/2012 08:04 AM

Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding - Business Insider

GigaOM Online Marketing Solution LocalVox Raises $7.4 Million in Series A Funding Business Insider LocalVox, a local, social, and mobile marketing platform, recently obtained a whopping $7.4 million in a Series A funding round. The site helps local businesses to get their brand in the eyes and ears of customers through a combination of online ... LocalVox raises $7.4M for one-stop shop for local marketingGigaOM all 3 news articles »

10/17/2012 10:58 AM

A cleanser manufacturer cleans up with a mobile marketing app - InternetRetailer.com

A cleanser manufacturer cleans up with a mobile marketing app InternetRetailer.com Cleaning products manufacturer Jelmar had stuck to TV and radio ads to promote its CLR and CLR Bath & Kitchen products for decades, says Matt Cote, director of emerging media at Eicoff, Jelmar's advertising agency. But in September the manufacturer ...

10/17/2012 06:18 AM

SMBs Eyeing Mobile, Content Marketing For Future - Small Business Trends

Small Business Trends SMBs Eyeing Mobile, Content Marketing For Future Small Business Trends Last week we told you Google had found mobile “critical” to your marketing efforts and that ignoring mobile made your customers feel like you were ignoring them! And it seems like small businesses owners are ready to heed that warning. A recent study ...

10/15/2012 08:17 AM

Mobile Marketing â€Â" Hot Or So What? - Business 2 Community

Business 2 Community Mobile Marketing â€Â" Hot Or So What? Business 2 Community We found a study just a couple of days ago from Business to Business Magazine that reported only 14% of Chief Marketing Officers polled were happy with their mobile marketing performance. Based on a survey of 250 people, the article also notes that ”43 ...

10/17/2012 10:13 AM

ePrize Passbook Integration Helps Marketers Reward Customers On the Go - CMSWire

ePrize Passbook Integration Helps Marketers Reward Customers On the Go CMSWire All this activity is tracked and stored by ePrize and analyzed to improve performance, helping digital marketing campaigns be more efficient. EPrize has over 800 customers worldwide, and it provides fully customized promotion and mobile marketing ... ePrize Announces Real-Time, Location-Based Passbook Capabilities for BrandsMarketwire (press release) all 4 news articles »

social media - Google News

Google News

10/17/2012 11:32 AM

On social media, Romney picked up more followers but Obama used it better - Houston Chronicle (blog)

The Star-Ledger - NJ.com On social media, Romney picked up more followers but Obama used it better Houston Chronicle (blog) At the first presidential debate, voters thought Mitt Romney was a clear winner. But Barack Obama dominated the social media. The second debate was a reversal of form: Voters thought Obama was the victor, but Romney picked up more followers on leading ... Split Decision? Social media reaction to Obama-Romney debate variesThe Star-Ledger - NJ.com 'Binders full of women' tops social-media buzz for debateThe Hill (blog) Social world thumbs through 'binders full of women'CNN Wall Street Journal -Christian Science Monitor -HispanicBusiness.com all 19,905 news articles »

10/17/2012 04:09 AM

Can social media propel 'rock star' politician Imran Khan to power in Pakistan? - NBCNews.com (blog)

NBCNews.com (blog) Can social media propel 'rock star' politician Imran Khan to power in Pakistan? NBCNews.com (blog) Whether commanding a crowd of hundreds-of thousands in a Lahore park, a roundtable of experts in an Islamabad hotel or a garden of politicized housewives in a Karachi country club, Pakistan's legendary former cricket captain exudes charisma. Even his ... and more »

10/17/2012 08:30 AM

What's in a “Like”?: Social Media and the Election - The Seattle Times (blog)

RadioFreeEurope/RadioLiberty What's in a “Like”?: Social Media and the Election The Seattle Times (blog) Looking back at our last presidential election, one could be lead to believe that the candidate who harnesses social media the most effectively will win. In 2008, Barack Obama's campaign harnessed the reach of social media for the first time in a ... Why Do We Hate Facebook?RadioFreeEurope/RadioLiberty Fired For "Liking" - Social Media Use At Your JobMondaq News Alerts (registration) all 3 news articles »

10/17/2012 10:28 AM

The Amway Effect on Social Media Influencers - Huffington Post

The Amway Effect on Social Media Influencers Huffington Post Has social media influence become nothing more than a giant multi-level marketing plan, much like Amway? Now don't get me wrong, I love Amway just as much as the next guy. When I'm looking for cleaning products, vitamins and supplements, beauty ...

10/16/2012 10:29 PM

The politics of social media - Minnesota Daily

Business 2 Community The politics of social media Minnesota Daily Today, Facebook now has more than 1 billion active users. The U.S. has more of these accounts than any other country, making Mark Zuckerburg's social network a political hotspot. A friend of mine told me recently that she spent 35 minutes unfriending a ... Ruling sides with employers on social media firing protocol, but issue far ...Bizjournals.com (blog) Social Media: Changing The Campaign TrailBusiness 2 Community OFW guide: When at work, don't spend too much time on Facebook, other social ...GMA News Business Insider -Ottawa Citizen -Toronto Star all 65 news articles »

10/17/2012 09:38 AM

Dark Social 2: How A Big Assumption of Social Media Is Just Plain Wrong - Forbes

Dark Social 2: How A Big Assumption of Social Media Is Just Plain Wrong Forbes Success strategies in social media rely on a big assumption about our ability to understand the conversations of millions of people online. That is, through sentiment analysis we can understand what millions of people think about our products and brands.

10/17/2012 10:37 AM

Social media may be new social scourge - Scott County Times

Social media may be new social scourge Scott County Times Social media may be new social scourge. Story · Comments. Print: Create a hardcopy of this page; Font Size: Default font size: Larger font size. Publisher's Corner. Posted: Wednesday, October 17, 2012 11:25 am. Social media may be new social scourge By ... 24-mile skydive a boon for YouTube, social mediaEast Oregonian all 679 news articles »

10/17/2012 08:02 AM

HootSuite Enterprise Solution: Social Media Command Center - Search Engine Journal

HootSuite Enterprise Solution: Social Media Command Center Search Engine Journal HootSuite, the popular social media dashboard, announced it will be launching a new comprehensive social media solution for enterprise business. The HootSuite Command Center will provide measurement, monitoring, and engagement information in ... HootSuite Launches Command Center, an All-in-One Social Media Analytics ...Techvibes (blog) all 2 news articles »

10/17/2012 10:59 AM

After an Outburst on Twitter, The Times Reinforces Its Social Media Guidelines - New York Times (blog)

After an Outburst on Twitter, The Times Reinforces Its Social Media Guidelines New York Times (blog) Last week, I wrote about the insulting and profane Twitter messages by Andrew Goldman, a freelance writer at The Times, to the author Jennifer Weiner. At the end of that post, I suggested that it might be time for a clear social media policy at The Times.

10/17/2012 07:49 AM

Koch Social Media Policy May Be Unlawful; Employers Still Have Broad Leeway ... - Truth-Out

Koch Social Media Policy May Be Unlawful; Employers Still Have Broad Leeway ... Truth-Out The Koch Industries policy limiting employee speech on social media may be unlawful in light of recent decisions by the National Labor Relations Board, but employers still have broad leeway to impose their political views on workers and punish those ... and more »

search marketing - Google News

Google News

10/17/2012 03:19 AM

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines - Search Engine Watch

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines Search Engine Watch Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. In addition, SEMPO has offered “valuable insight and background ...

10/17/2012 09:25 AM

Google releases new disavow tool exciting digital marketers - Examiner.com

Examiner.com Google releases new disavow tool exciting digital marketers Examiner.com The website owner starts freaking out because Google notified them that they have too many “unnatural links” and are kicking them off or deep down the search engine results. Well, digital marketers, the job just got a little easier. On October 16, 2012 ... Google's "Disavow Links" Tool Cleans Up Skeevy, Skanky, Spammy LinksMarketing Vox News all 40 news articles »

10/16/2012 03:21 AM

5 Myths About Search Data - Search Engine Watch

Brafton 5 Myths About Search Data Search Engine Watch Last October, both sides of the search marketing industry, in SEO & PPC felt under attack when Google announced that it would start hiding search data for logged-in Google searchers. Portent's Ian Lurie immediately cried foul, saying, Google has "done ... Internet marketing news roundup, October 15Brafton Stop Selling SEO ShortSearch Engine Journal Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You ...Business 2 Community PRWire -Equities.com -Mediarun Search (blog) all 48 news articles »

10/17/2012 05:05 AM

Dental Marketing & Google Plus Local: IDA New Patient Marketing Machine ... - Equities.com

Dental Marketing & Google Plus Local: IDA New Patient Marketing Machine ... Equities.com Internet Dental Alliance, Inc. (IDA) now offers enhanced local dental marketing search results for dental practices. The New Patient Marketing Machine™ Professional and Premium packages include set up and optimization for dentists' Google Plus Local ... IDA Mobile Dental Marketing Websites Now Featured With New Patient ...PR Web (press release) all 8 news articles »

10/17/2012 11:31 AM

With Costs Rising, Small Companies Search for Alternatives to Google AdWords - New York Times

With Costs Rising, Small Companies Search for Alternatives to Google AdWords New York Times As he looked for alternatives, Mr. Telford came across a number of companies like RhinoSEO, Marketo, Eloqua and Pardot, which sell online services that promise to automate a company's marketing efforts and improve organic search results. The basic idea ... and more »

10/17/2012 08:59 AM

SES Chicago 2012: How Social Media Influences Google - Examiner.com

Examiner.com SES Chicago 2012: How Social Media Influences Google Examiner.com SES is an international conference and expo focusing on tactics and best practices for Search Engine and Social Media Marketing. The Conference includes presentations and panels, intensive training workshops and a large exhibit hall. Each day provides ...

10/17/2012 11:32 AM

Auto'Mobile' Marketing Driving the Innovation Highway - iMedia Connection (blog)

iMedia Connection (blog) Auto'Mobile' Marketing Driving the Innovation Highway iMedia Connection (blog) In its simplest form, mobile marketing started with rudimentarily optimized mobile websites and text message marketing, followed by targeted banner ads, followed by search giants Google and Yahoo in the mix, combining results with local mapping and ...

10/17/2012 09:11 AM

Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing - Search Engine Watch

Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing Search Engine Watch The second change is "Identity Access" which allows marketers to query a users complete activity profile on your site and also look at their social information shared on other networks. Essentially you can search for any registered users on your site ...

10/17/2012 11:50 AM

NETBOOSTER : selected to deploy and manage Emirates' search marketing ... - 4-traders

NETBOOSTER : selected to deploy and manage Emirates' search marketing ... 4-traders NetBooster selected to deploy and manage Emirates' search marketing strategy across all international markets after a thorough global agency pitch process. NetBooster has been chosen by Emirates, one of the world's fastest growing airlines, to enhance ...

10/16/2012 10:07 AM

How Salesforce Does Online Marketing (via #DF12) - Search Engine Journal

How Salesforce Does Online Marketing (via #DF12) Search Engine Journal During Dreamforce 2012, I had the pleasure to attend a session on “How Salesforce does Online Marketing.” If I had to sum it up I would say, thorough, data-intensive, constantly improving, ROI driven, and frankly just “crushing it” as Lauren would say. and more »