mobile marketing - Google News

Google News

11/01/2012 11:03 AM

Mobile App Marketing Costs Plunged in September, Find New Fiksu Indexes - Sacramento Bee

Mobile App Marketing Costs Plunged in September, Find New Fiksu Indexes Sacramento Bee BOSTON, Nov. 1, 2012 -- /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu for Mobile Apps Marketing Platform that combines advanced media optimization technology with the world's largest app media inventory, today ... and more »

10/31/2012 07:58 AM

Mobile Marketing - The Elephant In The Room For Marketers - Business 2 Community

Business 2 Community Mobile Marketing - The Elephant In The Room For Marketers Business 2 Community About a month ago I wrote a piece entitled Mobile Marketing Too Large For Brands To Ignore which featured a very telling quote from Mark Donovan, comScore SVP of mobile: ““With nearly 86 million Americans now shopping on their smartphones, this ... Mobile Search Marketing for BRIC CountriesSearch Engine Journal all 2 news articles »

10/30/2012 08:14 AM

4 Tips For Building Better Mobile Marketing Campaigns - Forbes

4 Tips For Building Better Mobile Marketing Campaigns Forbes Mr. Khan stated that mobile marketing campaigns are frequently an afterthought instead of an integral part of the overall marketing strategy. Marketers must consider this strategy and its compatibility with their campaign goals and not just focus on ...

10/31/2012 05:57 PM

SoLoMo Marketers and Multichannel Mix - Huffington Post (blog)

SoLoMo Marketers and Multichannel Mix Huffington Post (blog) The Challenge: SoLoMo(Social, Local, Mobile) marketing presents marketers with a chance to reach consumers when they want, where they want, and in the format they prefer. But with so many different elements, can marketers coordinate them properly?

10/31/2012 06:59 PM

Kia.com Mobile Site Captures "Triple Crown" Of Mobile Industry Awards - Sacramento Bee

Kia.com Mobile Site Captures "Triple Crown" Of Mobile Industry Awards Sacramento Bee In addition to ranking highest in the J.D. Power and Associates study, Kia.com's mobile site was recently named "Best Mobile Website" by Digiday's Mobi Awards and "Top Mobile Website in North America" by the Mobile Marketing Association. The three ... and more »

10/31/2012 01:20 PM

Mobile marketing campaign launched by Lindt - QR Code Press

QR Code Press Mobile marketing campaign launched by Lindt QR Code Press Lindt, the chocolatier from Switzerland known for their golden bunnies at Easter time, have announced that they are beginning a mobile marketing campaign, as they have recognized that this is one of the most important channels for reaching consumers ...

10/31/2012 03:54 PM

What's The Top Challenge Facing Mobile Marketers Today? - Mobile Marketing Watch

Mobile Marketing Watch What's The Top Challenge Facing Mobile Marketers Today? Mobile Marketing Watch Whats The Top Challenge Facing Mobile Marketers 300x243 Whats The Top Challenge Facing Mobile Marketers Today It's a big question â€Â" the biggest question, in fact â€Â" for mobile marketers to answer: what's the greatest challenge to overcome for improved ... and more »

10/31/2012 11:14 PM

Bye-bye PC, hello mobile - InternetRetailer.com

Bye-bye PC, hello mobile InternetRetailer.com That second phase was much in evidence at last month's Internet Retailer Mobile Marketing & Commerce Forum in San Diego. Speakers described many features they're offering only on mobile devices. For example, eBay Inc. has tailored its RedLaser ...

11/01/2012 06:43 AM

Pre-launch Buzz Will Make or Break a Mobile App's Success - Techie Insider

Mobile Marketing Watch Pre-launch Buzz Will Make or Break a Mobile App's Success Techie Insider Product lifespan has become shorter and shorter in recent years, as manufacturers and developers struggle to give consumers the next big thing after the next big thing. More and more, a product's most substantial sales come in the first few weeks after ... Guest Post: Top 5 useful mobile apps for your marketing businessGoMo News Google Breathing Down Apple's Neck on Mobile Apps InventoryMobile Marketing Watch all 582 news articles »

11/01/2012 10:56 AM

Inbound Marketing Statistics for Small Business - Business 2 Community

Business 2 Community Inbound Marketing Statistics for Small Business Business 2 Community Mobile websites are the most popular with 70%, then mobile apps with 55% and finally QR codes with 49%. Which mobile marketing tactics do you favor? It is important to effectively divide your time between daily business demands and long-term business ...

digital marketing - Google News

Google News

11/01/2012 06:03 AM

Retargeting As A Bank Digital Marketing Strategy - Finextra

Retargeting As A Bank Digital Marketing Strategy Finextra While becoming almost Orwellian in it's omniscience, and a very powerful tool for digital marketers, the process is not always perfect. For instance, because of my profession and my search habits, I am often targeted for financial services I don't need ...

11/01/2012 10:48 AM

Getting Ahead of Twitter Trends, Advertising Potential for Digital Marketers - CMSWire

Getting Ahead of Twitter Trends, Advertising Potential for Digital Marketers CMSWire Social marketers keep a close eye on the topics that are currently “trending” on Twitter. But what if you could predict those hot topics with 95% accuracy, 90 minutes before they hit the trend list? MIT Associate Professor Devavrat Shah and his student ... and more »

10/31/2012 06:11 AM

How to rock Econsultancy's Digital Marketing Template Files - Econsultancy (blog)

How to rock Econsultancy's Digital Marketing Template Files Econsultancy (blog) Econsultancy's Digital Marketing Template Files are designed to provide practical tools for managing digital marketing, either by giving you reference material to sense check against or files that you can simply plug your own data/information in to. In ... and more »

10/31/2012 12:15 PM

'SoLoMo' - Inside The New Digital Marketing Buzzword - Business 2 Community

Business 2 Community 'SoLoMo' - Inside The New Digital Marketing Buzzword Business 2 Community It can be hard to keep up with the latest buzz words flying around the digital marketing world. Social, local and mobile or “SoLoMo” is the latest one and now is the major focus for industry trends. SoLoMo is the union of social networking with local ...

11/01/2012 10:19 AM

ISB to host digital summit - Hindu Business Line

ISB to host digital summit Hindu Business Line The summit Advertising strategies for online retailers is being organised by the Srini Raju Centre for IT and the Networked Economy at the ISB in association with Jigserv, a digital marketing company founded by an ISB alumnus. The conference will bring ... ISB to host 'Digital Summit' from Nov 9Business Standard all 3 news articles »

11/01/2012 08:07 AM

Retailers Increase Return on Ad Spend From Google Product Listing Ads 89 ... - Sacramento Bee

Retailers Increase Return on Ad Spend From Google Product Listing Ads 89 ... Sacramento Bee Kenshoo (http://www.kenshoo.com), a global leader in digital marketing software, today released key performance metrics based on the analysis of more than 270 million global impressions and clicks aggregated from merchants managing Google Product ... BabyEarth Teams with Adlucent to Increase Reach, Revenue with Google ...PR Newswire (press release) all 17 news articles »

11/01/2012 04:52 AM

WPP PLC Acquisition - Fox Business

WPP PLC Acquisition Fox Business Founded in 2007 and based in Manila and Jakarta, Netbooster Asia is a digital marketing agency offering media, production and creative services. The agency employs around 110 people and clients include Unilever, L'Oreal, Del Monte, Globe, BDO, Wyeth ... and more »

11/01/2012 04:36 AM

BRIEF-WPP unit buys majority stake in digital marketing co Netbooster Asia - Reuters

BRIEF-WPP unit buys majority stake in digital marketing co Netbooster Asia Reuters Analysis: U.S. presidential race is all about Ohio â€Â" or is it? 67 · Obama votes, picks up Powell endorsement amid swing state push. Sponsored Links. BRIEF-WPP unit buys majority stake in digital marketing co Netbooster Asia. Tweet · Share this · Email ...

10/31/2012 08:29 AM

Independent Research Reveals Marketers Top Challenges Stem from Multiple ... - DailyFinance

Independent Research Reveals Marketers Top Challenges Stem from Multiple ... DailyFinance "Cross-channel marketing requires a new approach to digital marketing - one that is built around the customer, not individual teams within marketing," said Tim Kopp, chief marketing officer at ExactTarget. "Marketers must move quickly to adopt an ... and more »

11/01/2012 06:22 AM

360i Named a Leader in Search Marketing Agencies Report - PYMNTS.com

360i Named a Leader in Search Marketing Agencies Report PYMNTS.com Digital marketing agency 360i has been named a Leader in the October 2012 Forrester Research, Inc., report "The Forrester WaveTM: Search Marketing Agencies, Q4 2012." According to Forrester, “360i receives top scores in both the current offering and ... Covario Named a Search Marketing Agency "Strong Performer" by Independent ...MENAFN.COM Direct Marketing News Names Covario Managing Director Mike Gullaksen a ...MarketWatch (press release) all 13 news articles »

search marketing - Google News

Google News

11/01/2012 06:22 AM

360i Named a Leader in Search Marketing Agencies Report - PYMNTS.com

360i Named a Leader in Search Marketing Agencies Report PYMNTS.com Digital marketing agency 360i has been named a Leader in the October 2012 Forrester Research, Inc., report "The Forrester WaveTM: Search Marketing Agencies, Q4 2012." According to Forrester, “360i receives top scores in both the current offering and ... Covario Named a Search Marketing Agency "Strong Performer" by Independent ...MENAFN.COM Direct Marketing News Names Covario Managing Director Mike Gullaksen a ...Marketwire (press release) all 13 news articles »

11/01/2012 10:44 AM

A new world order of natural search - InternetRetailer.com

A new world order of natural search InternetRetailer.com When it comes to capturing the top spots on natural search results pages these days, it's the biggest online retail brands that dominate, according to an analysis of the data in Internet Retailer's just published 2013 Search Marketing Guide. Two years ...

10/30/2012 10:02 AM

Mobile Search Marketing for BRIC Countries - Search Engine Journal

Search Engine Journal Mobile Search Marketing for BRIC Countries Search Engine Journal Mobile search is big news everywhere. According to Google, mobile searches quadrupled in the United States last year. “Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one ... and more »

11/01/2012 08:07 AM

Retailers Increase Return on Ad Spend From Google Product Listing Ads 89 ... - Sacramento Bee

Retailers Increase Return on Ad Spend From Google Product Listing Ads 89 ... Sacramento Bee Kenshoo's patent-pending PLA offering eliminates the need for search marketers to manage tracking within data feeds. PLAs and Product Targets can be managed and tracked directly within the Kenshoo user interface. The Kenshoo algorithm clusters data ... BabyEarth Teams with Adlucent to Increase Reach, Revenue with Google ...MarketWatch (press release) all 17 news articles »

10/31/2012 12:13 PM

3 Ways to Get More Media Coverage for Your Marketing Content - Search Engine Journal

3 Ways to Get More Media Coverage for Your Marketing Content Search Engine Journal Create great content! Create great content! Are you sick of hearing this catchphrase yet? Well, it's probably going to be a while before this one goes away, because it's getting harder and harder to do SEO without having “great content” to leverage in ... 8 Key Ecommerce Marketing TacticsPractical Ecommerce all 2 news articles »

11/01/2012 05:12 AM

Beyond Engagement: Harnessing the Power of Social Media #SESCHI Sneak ... - Search Engine Watch

Beyond Engagement: Harnessing the Power of Social Media #SESCHI Sneak ... Search Engine Watch Previously, I spent 5 years at Microsoft in a variety of roles all centered around digital marketing including search, social and community. I spent time at Microsoft Advertising, and a brief stint at both office products. I'm originally from Chicago ...

10/31/2012 04:24 PM

Chicago's Place in the Future of Marketing and Publishing - NBC Chicago (blog)

Chicago's Place in the Future of Marketing and Publishing NBC Chicago (blog) Content marketing is about attracting and retaining customer by helping your audience research a decision. It means you're so you're first in line when they're ready to buy. It's not new, but there are lots of new ways to do it. Search marketing is ...

11/01/2012 10:11 AM

Rio SEO Named the "Leader" in SEO Platform Evaluation by Independent ... - MENAFN.COM

Rio SEO Named the "Leader" in SEO Platform Evaluation by Independent ... MENAFN.COM SAN DIEGO, CA, Nov 01, 2012 (Menafn - MARKETWIRE via COMTEX) --Rio SEO, a leading provider of search engine optimizationautomation tools, SEO reporting software, and social media analyticmodules -- both for in-house corporate marketers and ... and more »

10/31/2012 11:18 AM

Trick Or Treat: The Scariest Paid Search Mistakes - Business 2 Community

Business 2 Community Trick Or Treat: The Scariest Paid Search Mistakes Business 2 Community What do Halloween and Search Engines have in common? Well nothing really. But on the scariest day of the year, we thought it would be fun to share some of the scariest search marketing mistakes. Some of these may be stating the obvious, but nonetheless ...

10/31/2012 10:21 AM

9 Networks You Can Use for Guest Blogging and Blogger Outreach - Search Engine Journal (blog)

9 Networks You Can Use for Guest Blogging and Blogger Outreach Search Engine Journal (blog) When it comes to online marketing in the post Penguin and Panda age, two strategies that many marketers are turning towards are guest blogging and blogger outreach. While you can do a lot of leg work on your own by searching for bloggers related to ... and more »

social media - Google News

Google News

11/01/2012 11:00 AM

Social Media Lessons: The Women Behind Curiosity Rover's Tweets12:57 PM ET - GovExec.com

Social Media Lessons: The Women Behind Curiosity Rover's Tweets12:57 PM ET GovExec.com NASA's Jet Propulsion Laboratorykeeps news and social media manager Veronica McGregor and social media specialists Courtney O'Connor and Stephanie L. Smith busy, running the social media accounts and public affairs for more than 20 flying missions. and more »

11/01/2012 02:39 AM

Wanted: A definitive analysis of social media data - Politico

Politico Wanted: A definitive analysis of social media data Politico The hunt is on to establish a Dow Jones for social media or, perhaps, to witness the emergence of a Nate Silver-style savant who can scan the digital whitewater rapid rushing by on Twitter, Facebook and elsewhere for the why-it-matters bottom line. Email marketing vs. social media: content mattersPlain Dealer Brands, Social Media and Customer Service: Are You Ready?Huffington Post Social Media In a Disaster: From Hoaxes to HealingBusiness 2 Community CMSWire -Human Events -Destination CRM all 137 news articles »

11/01/2012 09:02 AM

How Social Media Married RL Stine And Improv - Forbes

Forbes How Social Media Married RL Stine And Improv Forbes When asked whether or not this collaboration with R.L. Stine could've been possible without social media, Herman replies that perhaps it could have happened, but directly connecting with someone like Stine wouldn't have elegantly presented itself ... and more »

11/01/2012 07:04 AM

Social media links to gaming probed - The Age

The Age Social media links to gaming probed The Age A tender released by the Victorian government for a social media investigation said it would examine ''how industry promotes gambling opportunities using social media, who is being targeted and how access is provided to the gambling product''. and more »

11/01/2012 09:34 AM

'Skyfall' Is the First Social Media Bond Movie - HispanicBusiness.com

'Skyfall' Is the First Social Media Bond Movie HispanicBusiness.com Social media marketing has been one of the keys to promote the film online. There is of course an official James Bond Twitter account and a Facebook page which has 99,896 followers and 13,20,307 likes respectively. Strangely, the official Skyfall page ... and more »

11/01/2012 11:53 AM

UAE Offices Restrict Social Media Access - HispanicBusiness.com

HispanicBusiness.com UAE Offices Restrict Social Media Access HispanicBusiness.com A majority of businesses in the region restrict employee access to social media platforms, according to a new survey of IT professionals conducted by Gulf Business Machines (GBM). The survey found that a majority of the more than 900 respondents who ... UAE Businesses Limit Employee Social Media Access During Work HoursEverything PR Survey reveals workplace social media restrictions across the GulfAME Info all 7 news articles »

11/01/2012 10:57 AM

Survey: Small Businesses Investing More in Social Media - HispanicBusiness.com

HispanicBusiness.com Survey: Small Businesses Investing More in Social Media HispanicBusiness.com VerticalResponse, a provider of self-service marketing solutions for small businesses and nonprofits, today announced the results of an exclusive survey on how much time and money small businesses spend on social media. The company surveyed 462 ... Survey: Small businesses invest more in social mediaBtoB Magazine Social media and brands in Australia [infographic]Econsultancy (blog) What Do Small Businesses Do on Social Media?Technorati Marketing Pilgrim -Social News Daily -Business 2 Community all 17 news articles »

11/01/2012 04:01 AM

Sandy spawns another storm â€Â" on social media - Chicago Tribune

Sandy spawns another storm â€Â" on social media Chicago Tribune As winds whipped facades off buildings, waves flooded iconic structures and parts of their city burned out of control, New Yorkers and the world turned to social media for reliable updates. What was already grim and in many cases hard to fathom took a ...

10/31/2012 03:03 PM

Social Media Training Is Now Mandatory: Five Ways To Make Sure Your ... - Forbes

Forbes Social Media Training Is Now Mandatory: Five Ways To Make Sure Your ... Forbes Companies like Unisys, Sprint and HP are creating social media training programs to avoid these types of social media crises, but also, just as importantly, to show employees how using social media can be a valuable business tool which can increase ... and more »

10/31/2012 04:34 PM

Social media abuzz with Sandy chatter - The Daily Star

The Daily Star Social media abuzz with Sandy chatter The Daily Star WASHINGTON: The giant weather system barreling up the East Coast is a favorite topic of conversation on social media from Facebook to Twitter and Instagram. As people post updates to friends and family, relay emergency information and lighten the mood ... Social media follow Hurricane Sandy's destructive pathUSA TODAY Hurricane Sandy and the power of social mediaLos Angeles Times Hurricane Sandy: A Perfect Social Media StormNew York Magazine The Times Herald -VatorNews -FT.com (blog) all 24,746 news articles »