digital marketing - Google News

Google News

11/09/2012 09:30 AM

Digital marketing presents new challenges - BizTimes.com (Milwaukee) (blog)

Digital marketing presents new challenges BizTimes.com (Milwaukee) (blog) If you thought that the move from the Industrial Era to the Digital Era was the last major economic transition that your business would have to deal with, think again. We are in the middle of yet another transformation of comparable magnitude. The slow ... and more »

11/09/2012 06:31 AM

Experts outline 2013 digital marketing plans - Hotel News Now

Experts outline 2013 digital marketing plans Hotel News Now REPORT FROM THE U.S.â€Â"As the importance of marketing roomnights on digital channels increases year after year, hotel marketers are forced with some tough tasks headed into 2013. Most importantly, hotel digital marketers face difficult decisions ...

11/09/2012 03:25 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here's a round up of some of the most interesting digital marketing stats we've seen this week. Stats include VW's social shares, the impact that ads masquerading as content can have on your brand, Google's marketshare in the UK and President Obama's ... and more »

11/09/2012 07:52 AM

Alliance Data unit buys Hyper Marketing for $460M - Businessweek

Alliance Data unit buys Hyper Marketing for $460M Businessweek DALLAS (AP) â€Â" Alliance Data Systems Corp. said Friday that it reached a deal to buy the Hyper Marketing group of companies, one of the largest privately held digital marketing services agencies in the U.S., for about $460 million. Hyper Marketing ... Alliance Data Buys Hyper MarketingMediaPost Communications Alliance Data's Epsilon Business To Acquire Hyper Marketing, One Of The ...Sacramento Bee all 20 news articles »

11/09/2012 10:30 AM

5 Tips to Improve Holiday Digital Marketing - Business 2 Community

5 Tips to Improve Holiday Digital Marketing Business 2 Community Here are 5 tips based on emerging trends in digital marketing that you ought to be paying attention to this holiday season: 1. In-store offers. Retailers are trying to combat showrooming by offering additional incentive to come into the brick-and ...

11/09/2012 05:00 AM

Kellogg Proves ROI Of Digital Programmatic Buying - Forbes

Forbes Kellogg Proves ROI Of Digital Programmatic Buying Forbes Bob Arnold is Associate Director of Digital Strategy at Kellogg. His responsibilities include co-creation of digital strategy for Kellogg brands, building digital marketing capability and leading large scale digital projects. Arnold is also a 10 year ...

11/09/2012 05:51 AM

Digital Marketing Intern - Bizcommunity.com

Digital Marketing Intern Bizcommunity.com Techsys Digital is a fast-paced full service digital marketing agency with an established client portfolio including some of South Africa's leading brands. Raised by computers, our team of experts specialise in all things digital: integrating new ...

11/04/2012 10:25 PM

Digital marketing firm HubSpot raises $35 million in latest funding round - Boston.com

Digital marketing firm HubSpot raises $35 million in latest funding round Boston.com The Cambridge marketing firm HubSpot, which helps small and mid-size businesses reach prospective customers using social media, is announcing Monday that it has raised an additional $35 million. The investors include Altimeter Capital, Cross Creek ...

11/05/2012 04:01 AM

Digital marketing firm HubSpot adds $35 million in funding, some of it from ... - Boston.com

Digital marketing firm HubSpot adds $35 million in funding, some of it from ... Boston.com The Cambridge marketing firm HubSpot, which helps small and mid-sized businesses reach customers using social media, is announcing today that it has added $35 million to its bank account. HubSpot has now raised about $100 million since it was founded ...

11/09/2012 08:11 AM

Newell Rubbermaid digital exec DuMars exits - PRWeek

Newell Rubbermaid digital exec DuMars exits PRWeek ATLANTA: Newell Rubbermaid digital marketing executive Bret DuMars has left his role after more than five years at the company. DuMars exited Newell Rubbermaid at the beginning of this month. As VP of e-business and interactive marketing, he led ... and more »

search marketing - Google News

Google News

11/09/2012 03:20 AM

It Doesn't Matter What You Call Your Online Strategy! - Search Engine Watch

Business 2 Community It Doesn't Matter What You Call Your Online Strategy! Search Engine Watch However, the SEO role obviously involves a lot more than just optimization, link reputation clearly plays a large role in 2012, which is very difficult to do without content/social/PR. Search Marketing: Yes, you're marketing yourself to generate more ... Top 5 Tips for Local Business MarketingBusiness 2 Community INTEGRATED MARKETING COMMUNICATION SOLUTION FOR TRAVEL ...Tourism Review The Future of SEO and Content Marketing: Author AuthorityCMSWire Practical Ecommerce -PR Web (press release) -Search Engine Land all 18 news articles »

11/09/2012 12:24 AM

Clicks and conversions and how search is evolving in 2013 - Eye For Travel

Clicks and conversions and how search is evolving in 2013 Eye For Travel INTERVIEW: It costs more to acquire a customer than keep them. Getting search right for various platforms is central to this but it also means ensuring the customers needs are met at all stages of the buying process. Search as an avenue to target ...

11/08/2012 11:17 AM

Search Engine Journal Getting Its Social on in Vegas - Search Engine Journal

Search Engine Journal Getting Its Social on in Vegas Search Engine Journal Search Engine Journal Getting Its Social on in Vegas. Posted on November 8, 2012 by Michelle Stinson Ross | 3 comments. That's right! SEJ will be well represented at Search Marketing Expo's Social Media Marketing conference in Las Vegas in December. Leaving Las Vegas… with Expert Marketing Tactics! Last Chance to Save $300 ...Search Engine Land all 3 news articles »

11/06/2012 07:56 AM

Forrester Wave Q4 2012: Search Marketing Undergoes Fundamental Changes - CMSWire

Forrester Wave Q4 2012: Search Marketing Undergoes Fundamental Changes CMSWire ... Wave Q4 2012: Search Marketing Undergoes Fundamental Changes. By Dan Berthiaume (@DanBerthiaume1) Nov 6, 2012. The very nature of search marketing is undergoing some dramatic changes, according to the latest Q4 2012 Forrester Wave report. and more »

11/09/2012 11:40 AM

Social, Search: Does Higher Self-Esteem Influence Purchases? - MediaPost Communications

MediaPost Communications Social, Search: Does Higher Self-Esteem Influence Purchases? MediaPost Communications The research does not analyze the influence search has on search queries, but that's a topic marketers will discuss in December at the Search Insider Summit in Park City, Utah. How much of that judgment transfers into searches on engines, such as ... and more »

11/07/2012 05:15 AM

Google Display Network Campaigns: Most Common Mistakes Search Marketers ... - Search Engine Watch

Google Display Network Campaigns: Most Common Mistakes Search Marketers ... Search Engine Watch The GDN-via-search-duplication creates a poor marketing practice of keyword pigenholing. When you recreate a search campaign into the GDN, you're only using one form of targeting: keyword targeting. But in the GDN, there are seven ways of targeting: ...

11/09/2012 03:25 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week Econsultancy (blog) The latest Experian Hitwise search stats show that 89.33% of all UK internet searches were conducted on Google Sites. This is the first time in the last five years that Google has ever dropped below a 90% market share of UK search. As Google's market ... and more »

11/08/2012 11:12 AM

Content Marketing Ideas for Apartment Communities - Business 2 Community

Business 2 Community Content Marketing Ideas for Apartment Communities Business 2 Community Today I am keynoting the MultiFamilyPro brainstorming and marketing event in Las Vegas. My topic is content marketing, or more specifically, Accelerating Your Brand With Search, Social & Content Marketing. In preparing my presentation, I gathered ...

11/06/2012 06:30 AM

UK Marketing Agency Sector Sees Increase in Confidence Says Marketing ... - Sacramento Bee

UK Marketing Agency Sector Sees Increase in Confidence Says Marketing ... Sacramento Bee 5, 2012 -- /PRNewswire/ -- FindGood, the London-based Marketing Agency Search and Selection company, has conducted a survey of over 4,300 marketers -- the largest ever of its kind. "The purpose of the survey was to predict marketing spend trends for ... and more »

11/01/2012 04:25 PM

Forrester Rates The Top Large Search Marketing Agencies - Search Engine Land

Forrester Rates The Top Large Search Marketing Agencies Search Engine Land Forrester, the large marketing technology analysis organization, has released two of three of its Forrester Wave reports related to search marketing. The first, The Forrester Wave: Search Marketing Agencies, Q4 2012 rates seven of the largest full ... 360i Named a Leader in Search Marketing Agencies ReportPYMNTS.com Covario Named a Search Marketing Agency "Strong Performer" by Independent ...MENAFN.COM Direct Marketing News Names Covario Managing Director Mike Gullaksen a ...Marketwire (press release) all 15 news articles »

internet marketing - Google News

Google News

11/09/2012 10:35 AM

Inside Real Estate Helps Real Estate Agents Take Web Marketing To A New Level - The Herald | HeraldOnline.com

Inside Real Estate Helps Real Estate Agents Take Web Marketing To A New Level The Herald | HeraldOnline.com SALT LAKE CITY, Nov. 9, 2012 â€Â" /PRNewswire/ -- A quick look at the home page of Inman News reveals that real estate agents are not strangers to internet marketing. But, as in many industries today, the proliferation of new online tools and changing ... and more »

11/08/2012 10:08 PM

Manatee, Sarasota entrepreneurs gather to expand Internet knowledge - Bradenton Herald

Bradenton Herald Manatee, Sarasota entrepreneurs gather to expand Internet knowledge Bradenton Herald Andrew Metz is outlined against his powerpoint presentation on the topic of search engine optimization at the Internet Marketing Mastermind Group, which meets weekly at Everglades University. TIFFANY TOMPKINS-CONDIE/Bradenton Herald ...

11/09/2012 10:11 AM

Social Media Marketing Checklist: 10 Steps To Building A Stronger Online ... - PsychCentral.com (blog)

PsychCentral.com (blog) Social Media Marketing Checklist: 10 Steps To Building A Stronger Online ... PsychCentral.com (blog) Are you overwhelmed by the world of social media? These 10 steps will make it easier for clients to find your private practice online. I presented my very first webinar ever yesterday (and I survived)! Sponsored by National Association of Social ...

11/09/2012 02:13 AM

Netmark Unveils New SEO Tools to Quantify Google's Algorithm and Demystify ... - Midland Daily News

Netmark Unveils New SEO Tools to Quantify Google's Algorithm and Demystify ... Midland Daily News The Netmark.com laboratory has spawned some groundbreaking internet marketing tools that allowing them to make the most strategic business decisions for their clients. While some of their tools are used only internally, they have released others to the ... and more »

11/08/2012 02:13 PM

Newbury Smiles Generates a 700% Return on its Online Marketing Investment ... - Sacramento Bee

Newbury Smiles Generates a 700% Return on its Online Marketing Investment ... Sacramento Bee NEW YORK, Nov. 8, 2012 -- /PRNewswire/ -- Yodle, a leader in local online marketing, today released results showing that Newbury Smiles, a general dentistry practice and customer since May 2012, is securing an average of eight new patients per month ... and more »

11/06/2012 04:31 PM

Online Marketing Company Ajax Union Collaborates With Do It in Person to Host ... - Sacramento Bee

Online Marketing Company Ajax Union Collaborates With Do It in Person to Host ... Sacramento Bee NEW YORK, Nov. 6, 2012 -- /PRNewswire/ -- Ajax Union, available at http://www.AjaxUnion.com, and Do It in Person, online at http://www.DoItInPerson.com, have joined forces to create a presentation on PR techniques. Led by local internet marketing ... and more »

11/07/2012 12:52 PM

The New SEO: How to Build an Online Presence Google Will Love! - Huffington Post (blog)

Entrepreneur The New SEO: How to Build an Online Presence Google Will Love! Huffington Post (blog) For years, many of us struggled to battle the black hat Internet marketing people who always seemed to find a way to push their project up in the ranking by using tricks to game the system in their favor. Now this time has passed. It doesn't mean that ... Numero Uno Web Solutions Announces Enhanced Local SEO Marketing PlansEquities.com SEO Made Easy â€Â" Marketing Your Business OnlineProperty118 2012 Presidential Election: Social Media and Internet Advertising Major IndicatorsPromotion World (press release) SBWire (press release) all 82 news articles »

11/07/2012 04:01 AM

Internet Marketing Agency Guides Clients Through Google Upheaval - Equities.com

Internet Marketing Agency Guides Clients Through Google Upheaval Equities.com The Search Source Internet marketing agency recently guided several clients through Google's landmark “Exact Match Domain” algorithm update. The Google “EMD update” was designed by the search engine giant to eliminate or reduce low-value, ... and more »

11/05/2012 07:40 AM

Internet Marketing Authority, Dr. Chandler George, Announces Calendar of ... - Sacramento Bee

Internet Marketing Authority, Dr. Chandler George, Announces Calendar of ... Sacramento Bee DALLAS, Nov. 5, 2012 -- /PRNewswire/ -- Dr. Chandler George, president of Catchfire Coaching and its chief marketing strategist, has announced he will be holding a series of upcoming Catchfire seminars and conferences. A recognized expert in the field ... and more »

11/09/2012 03:20 AM

It Doesn't Matter What You Call Your Online Strategy! - Search Engine Watch

Business 2 Community It Doesn't Matter What You Call Your Online Strategy! Search Engine Watch Search Marketing: Yes, you're marketing yourself to generate more search traffic online - but surely there's more to it than that that adds to the mix? For example, converting that traffic into customers, or engaging via social channels maybe? Link ... Top 5 Tips for Local Business MarketingBusiness 2 Community Oracle Digital Blog Post Reveals Truth About Business Marketing: SEO is Still ...Equities.com INTEGRATED MARKETING COMMUNICATION SOLUTION FOR TRAVEL ...Tourism Review PR Web (press release) -DigitalJournal.com (press release) -Search Engine Land all 18 news articles »

mobile marketing - Google News

Google News

11/09/2012 03:12 AM

Engage at Every Stage: a trademarked call to action for mobile marketers - Tnooz

Engage at Every Stage: a trademarked call to action for mobile marketers Tnooz The CMO Council has trademarked a signature call to action for mobile marketers called Engage at Every Stage, which urges mobile marketers to use emerging Mobile Relationship Marketing (MRM) to increase customer interaction. MRM is the strategy of ...

11/08/2012 07:15 AM

Rovio and Madhouse Announce Strategic Partnership in Mobile Marketing for ... - Sacramento Bee

The Sun Rovio and Madhouse Announce Strategic Partnership in Mobile Marketing for ... Sacramento Bee 8, 2012 -- /PRNewswire/ -- This evening at Angry Birds' Star Wars Press Conference, held at the Oriental Pearl TV Tower in Shanghai, Rovio and Madhouse announced their strategic partnership in mobile marketing in China. Rovio, famous for their wildly ... Madhouse secures Angry Birds Star Wars advertising rights in ChinaMobile Entertainment Rovio's Mighty Eagle on Taking His Angry Birds Into the Real WorldAll Things Digital all 260 news articles »

11/09/2012 07:47 AM

SPONSOR: How To Use Facebook For Mobile Marketing - Marketing Pilgrim

SPONSOR: How To Use Facebook For Mobile Marketing Marketing Pilgrim Our Inbound Marketing channel sponsor is a pretty smart bunch of folks and they have put together a guide for you combining two of the three called “How To Use Facebook for Mobile Marketing”. So if you have ever wondered what some of the best tricks of ...

11/08/2012 09:37 AM

Mobile marketing advice from fast food brands - ITBusiness.ca

ITBusiness.ca Mobile marketing advice from fast food brands ITBusiness.ca What's the difference between a pizza chain and a burger joint when they create a mobile strategy? The pizza chain wants the biggest demographic slice, while the burger joint wants to supersize its engagement. Seriously though, the different approaches ...

11/09/2012 11:53 AM

Mobile Monetization Index - November - Seeking Alpha

AllFacebook Mobile Monetization Index - November Seeking Alpha The original mobile monetization index highlighted the leading public companies. The concept was created as the market continuously lumped the new mobile stocks into the original failures of the relatively old companies such as Facebook (FB) and Google ... Mobile Fix: Politics and big dataMediaTel Newsline all 2 news articles »

11/07/2012 10:53 PM

How Mobile Marketing Helps Startups - allvoices

How Mobile Marketing Helps Startups allvoices When it comes to technology, mobile marketing is the new frontier. There are over five billion people in the world with cell phones and 25 percent of the population uses mobile devices as their main source of browsing. With so many people connected to ...

11/09/2012 09:36 AM

Target a growing mobile user population with local content - Brafton

Brafton Target a growing mobile user population with local content Brafton As mobile marketing increases its influence over on-the-go consumers, local search will become an even more valuable practice for marketers to master, which is reflected in reports released by BIA/Kelsey and Balihoo. Recently, BIA/Kelsey projected that ... Mobile Ad Revenue Outlook: Local Search Leads the WaySearch Engine Watch all 12 news articles »

11/08/2012 07:14 PM

Ex-Intel executive comes out as Qualcomm's chief marketing officer â€Â" and he ... - VentureBeat

VentureBeat Ex-Intel executive comes out as Qualcomm's chief marketing officer â€Â" and he ... VentureBeat Anand Chandrasekher (pictured right) was once the technical assistant to Craig Barrett, the former chief executive of Intel. He made sure Barrett's slide shows worked right. And then he went on to become a senior executive running Intel's PC chips ... Qualcomm's new CMO promises advertising pushFierceWireless all 7 news articles »

11/08/2012 01:19 PM

Remington Launches Innovative Mobile Commerce Site - Sacramento Bee

Remington Launches Innovative Mobile Commerce Site Sacramento Bee Designed and built by leading mobile marketing agency, Incentivated, the site is a transcoded version of the brand's desktop website, providing access to the full range of Remington products from hair dryers to electric shavers. The innovation for this ... and more »

11/07/2012 12:14 AM

NFC: The Next Generation of Mobile Marketing - ClickZ

NFC: The Next Generation of Mobile Marketing ClickZ Near field communication (NFC) is taking mobile marketing to a whole new level. (NFC is a form of contactless communication between devices like smartphones or tablets that allows a user to wave their personal communication device over a ...