digital marketing - Google News

Google News

11/12/2012 10:41 AM

A digital marketing guide to prepare for Small Business Saturday - Washington Post (blog)

Technorati A digital marketing guide to prepare for Small Business Saturday Washington Post (blog) (Sarah L. Voisin - Post) To get the full exposure and awareness that your small business needs and deserves, here are some digital marketing tips to help you prepare for this year's Small Business Saturday, coming up on Nov. 24. 1. Think social ... Using Twitter, Facebook, and LinkedIn to reach your target audienceMemeburn 2013: The Year of Social MerchandisingClickZ How to Drive Sales Through Social MediaEntrepreneur (blog) allmediascotland.com (press release) -Econsultancy (blog) all 58 news articles »

11/13/2012 11:07 AM

Harvey Norman deploys Lyris for digital marketing - Chain Store Age

SmartHouse Harvey Norman deploys Lyris for digital marketing Chain Store Age Emeryville, Calif. -- Digital marketing solution-provider Lyris said Monday that Australian retailer Harvey Norman has selected and deployed Lyris' digital marketing platform to increase online conversions and lead generation for the company's 180 ... Infographic: Integration Critical to Digital Marketing, Often LackingCMSWire Harvey Norman selects Lyris digital marketing platformiTWire Harvey's Hire US Guru To Boost E-CommSmartHouse Technology Spectator -Computerworld Australia all 15 news articles »

11/12/2012 11:43 AM

'Nonline' Shopping: The Next Great Digital Marketing Opportunity - iMedia Connection (blog)

iMedia Connection (blog) 'Nonline' Shopping: The Next Great Digital Marketing Opportunity iMedia Connection (blog) As the 2012 holiday shopping season heats up, one trend many marketers and analysts will closely monitor is the concept of “showrooming.” Showrooming occurs when consumers try out merchandise in stores then go online to buy them, often at a ... and more »

11/11/2012 04:14 AM

Digital Marketing Technology Covered in 2013 Traffic and Conversion Summit - Equities.com

Digital Marketing Technology Covered in 2013 Traffic and Conversion Summit Equities.com Digital marketing technology is constantly changing, said a recent online article from Digital Marketer, and in order to stay on top of trends and techniques, marketers know they need to devote a large portion of their time to learning and implementing ...

11/04/2012 10:25 PM

Digital marketing firm HubSpot raises $35 million in latest funding round - Boston.com

Digital marketing firm HubSpot raises $35 million in latest funding round Boston.com The Cambridge marketing firm HubSpot, which helps small and mid-size businesses reach prospective customers using social media, is announcing Monday that it has raised an additional $35 million. The investors include Altimeter Capital, Cross Creek ... and more »

11/09/2012 09:30 AM

Digital marketing presents new challenges - BizTimes.com (Milwaukee) (blog)

Digital marketing presents new challenges BizTimes.com (Milwaukee) (blog) If you thought that the move from the Industrial Era to the Digital Era was the last major economic transition that your business would have to deal with, think again. We are in the middle of yet another transformation of comparable magnitude. The slow ... and more »

11/13/2012 05:16 AM

How to Measure the Social Success of Content Marketing - Search Engine Watch

How to Measure the Social Success of Content Marketing Search Engine Watch measure-content-social-success Content marketing is often a key component of digital marketing strategies. Utilizing social media is frequently a key driver in content marketing success. Knowing how to measure the impact that social media has on ... and more »

11/13/2012 04:21 AM

Adobe campaign combats 'soft' view of marketing - BtoB Magazine

Adobe campaign combats 'soft' view of marketing BtoB Magazine Adobe Systems launched a three-month campaign, “Metrics Not Myths,” to support its move into the digital marketing space. The effort, rolled out last month, offers the Adobe audience a peek behind the curtain as the company combats the notion that ...

11/13/2012 07:32 AM

NMAMA event explores marketing strategies for nonprofits - Bizjournals.com (blog)

NMAMA event explores marketing strategies for nonprofits Bizjournals.com (blog) The event is being hosted by the New Mexico American Marketing Association on Nov. 15. The event sessions will focus on marketing strategy, branding, relationship management and integrating traditional and digital marketing. Speakers scheduled to ...

11/12/2012 05:45 AM

Digital Marketing Institute targets €3m in revenues from South Africa - Siliconrepublic.com

Siliconrepublic.com Digital Marketing Institute targets €3m in revenues from South Africa Siliconrepublic.com Digital Marketing Institute targets €3m in revenues from South Africa. The Dublin-based Digital Marketing Institute is forecasting a revenue stream of €3m after striking a deal with the South African education institute, the Vega School of Brand ... Digital Marketing Institute secures €3m certification deal in South AfricaBusinessandleadership.com all 2 news articles »

mobile marketing - Google News

Google News

11/13/2012 07:57 AM

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void - Sacramento Bee

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void Sacramento Bee LOS ANGELES, Nov. 13, 2012 -- /PRNewswire/ -- MobileBits Corporation (OTCBB: MBIT), provider of SAMYSM, the fast growing mobile marketing and loyalty network, announced today it will offer support for Apple Passbook in the SAMY Mobile Marketing ... and more »

11/13/2012 11:10 AM

What Does the iPad mini Mean for the Future of Mobile Marketing? - Business 2 Community

What Does the iPad mini Mean for the Future of Mobile Marketing? Business 2 Community Apple product announcements are the stuff of marketers' dreams. They're events with huge buzz beforehand, a “stop everything!” viewership during and an avalanche of buy-in afterward. No wonder the company's customers are called “fanboys” â€Â" these ... and more »

11/13/2012 06:57 AM

SMB Success: Mobile Marketing - Midsize Insider

SMB Success: Mobile Marketing Midsize Insider Small and midsize businesses should turn to mobile marketing for a competitive advantage. That's according to a new study which found small and midsize businesses can attract more local clients through mobile technologies. Mobile Revolution. The study ... 10 Bits of Last Minute Advice You Should Follow for Small Business SaturdayBusiness 2 Community all 2 news articles »

11/12/2012 03:13 PM

Why Mobile Advertising Is Such a Headache for Marketers - Mashable

Why Mobile Advertising Is Such a Headache for Marketers Mashable For marketers, though, there's a big difference between mobile advertising and the desktop kind. The term refers to an ecosystem created by Apple for the iPhone in 2007 that has since evolved to include tablets and may in time creep onto the desktop as ... and more »

11/13/2012 05:05 AM

Publicis Groupe's Vivaki Taps Medialets as Primary Mobile and Tablet Ad Server - AdAge.com

Publicis Groupe's Vivaki Taps Medialets as Primary Mobile and Tablet Ad Server AdAge.com But mobile as an ad channel has remained comparatively small, partly because its complexity makes buying mobile ads difficult for marketers. Three-and-a-half years later, the mobile-ad-serving startup believes it's markedly closer toward solving that ... Vivaki Expands Partnership with Medialets Across Mobile and Tablet AdvertisingPR Web (press release) all 4 news articles »

11/12/2012 01:08 AM

Eat@ smartphone app provides 'complete' mobile marketing solution for ... - BigHospitality.co.uk

BigHospitality.co.uk Eat@ smartphone app provides 'complete' mobile marketing solution for ... BigHospitality.co.uk Experienced app developer Appdragon has launched a smartphone application for enables restaurants to take complete mobile marketing control by allowing them to send bespoke offers to customers and potential customers by text message. Eat@ allows ...

11/11/2012 05:40 PM

Rovio And Madhouse Announces Strategic Partnership In Mobile Marketing For ... - Music Indistry News Network

Rovio And Madhouse Announces Strategic Partnership In Mobile Marketing For ... Music Indistry News Network This evening at Angry Birds' Star Wars Press Conference, held at the Oriental Pearl TV Tower in Shanghai, Rovio and Madhouse announced their strategic partnership in mobile marketing in China. Rovio, famous for their wildly popular mobile game and ... and more »

11/13/2012 11:36 AM

GPS device masquerades as candy bar in new promo - Packaging World

Packaging World GPS device masquerades as candy bar in new promo Packaging World In a first-of-its kind promotion, Nestlé U.K. & Ireland has outfitted six candy-bar packages with GPS-enabled devices that, when activated by the consumer, will prompt the Nestlé prize team to track the consumer down within 24 hours to deliver a check ...

11/12/2012 05:02 AM

Mobile Promotions Market: Mobile Advertising and Interaction Industry Analysis ... - Sacramento Bee

Mobile Promotions Market: Mobile Advertising and Interaction Industry Analysis ... Sacramento Bee ReportsnReports.com updates its store with "Mobile Advertising / Promotions and Consumer Enabled Product Authentication with Smart Phones" market research report. This new report embraces and analyses the new and occasionally bewildering world of ... and more »

11/13/2012 03:57 AM

Six reasons content marketers need to think mobile - Econsultancy (blog)

Econsultancy (blog) Six reasons content marketers need to think mobile Econsultancy (blog) American advertising consultant Cindy Gallop said at a recent Guardian marketing summit that: “People turn on their phones all the time to get little pellets of love. They want to see that people want to be in touch with them”. Our appetite for all ...

social media - Google News

Google News

11/13/2012 07:48 AM

Social Media Pivotal in 2012 Election - HispanicBusiness.com

San Francisco Chronicle Social Media Pivotal in 2012 Election HispanicBusiness.com The Romney camp did very well, to be sure - but the Obama camp confounded the smart money and largely, if not fully, repeated the social media-based ground game of 2008, to leave the Romney camp beaten, amazed, and dismayed. Recall the dizzying ... Athletic departments eye new social media limitsManteca Bulletin People 'unliking' Romney on FacebookCNN Fairweather Friends "Unlike" Romney on FacebookDailyTech San Francisco Chronicle -Crowdsourcing.org -WALA-TV FOX10 all 128 news articles »

11/13/2012 07:23 AM

How Social Media Could Revolutionize Third-World Cities - The Atlantic

How Social Media Could Revolutionize Third-World Cities The Atlantic In Latin America, Mexico City is not unique. Use of social media is growing at a breathtaking pace across the region. When Facebook passed the 1 billion user mark in October, few people noticed that 19 percent of those users live in Latin America ... and more »

11/13/2012 08:15 AM

Does your communication style depend on the social media site you're on? - Mother Nature Network (blog)

Mother Nature Network (blog) Does your communication style depend on the social media site you're on? Mother Nature Network (blog) It's natural for most of us to speak differently (maybe using more formal language and less slang, or vice versa) when we're interacting with different people in our lives â€Â" something that social scientists have known for years. I know I speak ... Small businesses get personal with social mediaRochester Democrat and Chronicle Trayvon Martin, Lawyers and Social MediaMobiledia Social Media Butterflies Need Content PlansHispanicBusiness.com ClickZ -Business 2 Community -BizReport all 58 news articles »

11/13/2012 07:48 AM

Veterans Launch Military-only Social Media Networking Site - HispanicBusiness.com

Wired Veterans Launch Military-only Social Media Networking Site HispanicBusiness.com A group of former Army and Marine Corps officers has followed in the footsteps of fellow Harvard alumnus Mark Zuckerberg by launching a social media website. But while Zuckerberg spawned Facebook for the general public, RallyPoint's developers say ... RallyPoint launches social network catering to military personnelBoston Business Journal all 20 news articles »

11/13/2012 10:05 AM

Social Media Q&A With Eugene Kaspersky - Threatpost (blog)

Social Media Q&A With Eugene Kaspersky Threatpost (blog) Eugene Kaspersky, CEO of Kaspersky Lab, recently answered questions on the security concerns surrounding social media and what people can do to protect themselves on these networks. Q: Social networks are flooded with spam. Adcertisements as well ...

11/13/2012 10:53 AM

The drawbacks of social-media donations - MarketWatch

MarketWatch The drawbacks of social-media donations MarketWatch To make giving more convenient, many charities are turning to social media to engage donors and solicit gifts, says Lindsay Nichols, a spokeswoman for charity evaluator GuideStar. Consumers looking to donate to The American Red Cross, for example, ...

11/13/2012 09:21 AM

Realtors in Orlando Embrace the Social Media - LoanSafe

Realtors in Orlando Embrace the Social Media LoanSafe (Source NAR) â€Â" As more home buyers, sellers and investors rely on social media and online resources for real estate information, Realtors® understand the importance of engaging in this space. To that end, Realtors® at today's Raise your Social Media ... and more »

11/13/2012 08:10 AM

Smartphones, social media and in-store customer service to play big roles in ... - Drug Store News

MediaPost Communications Smartphones, social media and in-store customer service to play big roles in ... Drug Store News Online shopping and social media will also play significant roles in the gift-buying season this year. According to Deloitte, 45% of consumers surveyed plan to shop online for holiday gifts. Many shoppers will head to the web to strike a deal, but also ... Deloitte: Mobile, Social To Star In Holiday ShoppingMediaPost Communications 68% of smartphone owners will use their devices for holiday shoppingInternetRetailer.com all 26 news articles »

11/13/2012 07:48 AM

Social Media Builds Community - HispanicBusiness.com

Social Media Builds Community HispanicBusiness.com Saint Martin's University in Lacey is ramping up its marketing efforts in places officials believe they can reach plenty of prospective students: on Twitter, Facebook and other social media websites. The private Catholic university has employed a group ...

11/13/2012 08:05 AM

"Social Media" Really Is Boring - Business 2 Community

Business 2 Community "Social Media" Really Is Boring Business 2 Community Chris Brogan recently wrote a quite frankly epic blog post; “Social Media Isn't Dead: It's Boring“. Firstly, Chris wins by writing a gripping headline. But ultimately he wins because most people think he's a “social media guy”…and he thus teaches them ... Business People are Social TooB2B Marketing Online (blog) all 3 news articles »

search marketing - Google News

Google News

11/13/2012 06:37 AM

A Search Marketer's Guide To Google Display Advertising - Search Engine Land

Brafton A Search Marketer's Guide To Google Display Advertising Search Engine Land Google has been hard at work again on the AdWords interface to the Google Display Network (GDN), adding all sorts of new feature and interface updates. Take a quick glance at the AdWords help files online and you may be surprised at how many of the ... The B2B Marketer's Guide to Keyword OptimizationTopTenWholesale News Not Provided: Investigating the Impact of Google's SSL EnhancementCMSWire Three tips for an international SEO strategyEconsultancy (blog) Brafton -MarketWatch (press release) all 13 news articles »

11/13/2012 06:14 AM

Search Engine Land's Must Attend Social Media Marketing Conference in 3 ... - Search Engine Land

Search Engine Land's Must Attend Social Media Marketing Conference in 3 ... Search Engine Land Calling all internet marketers! Search Engine Land's SMX Social Media Marketing is coming to Las Vegas in just 3 short weeks. Immerse yourself in two days 100% dedicated to social media marketing â€Â" it's an investment you'll be pleased you made in 2013 ... and more »

11/12/2012 10:35 AM

Is Content Marketing More Valuable Than Search? - Forbes

Forbes Is Content Marketing More Valuable Than Search? Forbes I started Scripted.com with my co-founder in late 2011, and since then, we have been featured on numerous Web publications. We recently analyzed the effectiveness that these articles have had for the company, and discovered that content marketing ...

11/13/2012 07:34 AM

Search Is But One Tool In Your Marketing Toolbox - MediaPost Communications

Search Is But One Tool In Your Marketing Toolbox MediaPost Communications As the old saying goes, when you have a hammer, everything looks like a nail -- and search is one excellent hammer. But the fact is, like every tool, there are some things search just does not do well on its own. Let's explore some of the shortcomings ...

11/13/2012 11:30 AM

Fundamental SEO Initiatives for B2B Marketers - iMedia Connection (blog)

Fundamental SEO Initiatives for B2B Marketers iMedia Connection (blog) Recently, Sam Sebastian, Director of Local and B2B markets for Google, sat down with CMI to answer some questions about Google, B2B marketers, and the future of search. I wanted to provide our readers with a refresher to ensure you are setting ...

11/12/2012 06:09 AM

Google search engine updates may be harming your company's online marketing - Bizjournals.com (blog)

Brafton Google search engine updates may be harming your company's online marketing Bizjournals.com (blog) Most business owners, executives and marketers know that the Internet has become the primary source of information for businesses and consumers planning to purchase goods and services. Roughly 80 percent of Internet users turn to it for research on ... 3 Enterprise SEO Strategies for 2013Forbes Global SEO beyond Google: Search giant's market share slips in the UKBrafton Book Review: OptimizeBusiness 2 Community SBWire (press release) -Melodika.net (press release) -PR Web (press release) all 29 news articles »

11/13/2012 06:34 AM

Safestyle UK awards search marketing contract to Epiphany - The Drum

The Drum Safestyle UK awards search marketing contract to Epiphany The Drum Double glazing and doors retailer Safestyle UK has selected search marketing agency Epiphany to handle all elements of its search marketing strategy, including SEO and PPC. The account, which was previously held by Carat, is the latest in a series of ... and more »

11/12/2012 10:07 AM

Search marketing firm Kenshoo raises $12 million - InternetRetailer.com

Search marketing firm Kenshoo raises $12 million InternetRetailer.com Kenshoo Inc., which provides software to help retailers manage paid search and online marketing programs, has raised $12 million in a funding round. Tenaya Capital led the funding round, which also included existing Kenshoo investors Sequoia Capital, ...

11/12/2012 07:20 AM

Does Mobile Search Matter In A Multiscreen World? - Search Engine Land

Search Engine Land Does Mobile Search Matter In A Multiscreen World? Search Engine Land MobileNet, along with WAP search, dotMobis, iMode et al may be distant memories for most these days; however, mobile search and catering to a specific platform with websites and marketing matters as much (if not more, since there are more mobile users ... and more »

11/13/2012 09:05 AM

Five easily-avoided content marketing mistakes - Econsultancy (blog)

Econsultancy (blog) Five easily-avoided content marketing mistakes Econsultancy (blog) According to Econsultancy's recently published Content Marketing Survey, the number of search queries for the phrase 'content marketing' has more than doubled in the past two years, a reflection of the fact that more and more companies are turning to ...