search marketing - Google News

Google News

11/14/2012 06:13 AM

Search Marketing: Time To Re-engineer - MediaPost Communications

Search Marketing: Time To Re-engineer MediaPost Communications Long the afterthought of the digital marketing tool kit, “search” is emerging as a nexus between consumer behavior and real-time data. In fact, I would argue that as more social platforms emerge and devices continue to become the lifeblood of ...

11/14/2012 11:25 AM

4 Anti-Science Marketing Attitudes That Keep Us In The Stone Ages - Search Engine Land

Search Engine Land 4 Anti-Science Marketing Attitudes That Keep Us In The Stone Ages Search Engine Land As I write this, we have all let our breath out having learned the outcome of a presidential election and countless congressional races. Now that the task of getting elected is behind us, it is time to examine a bastion of political debate: bashing ...

11/14/2012 07:25 AM

What is online marketing? Why does online marketing matter to local businesses? - Nashua Telegraph (blog)

What is online marketing? Why does online marketing matter to local businesses? Nashua Telegraph (blog) Online marketing is really just an extension of your regular marketing program. If customers or potential consumers are likely to search for your products or services online, use social media or other online services (even email!), you want to make ... New Video Gives Online Marketing InsightEquities.com all 7 news articles »

11/13/2012 06:37 AM

A Search Marketer's Guide To Google Display Advertising - Search Engine Land

Brafton A Search Marketer's Guide To Google Display Advertising Search Engine Land Google has been hard at work again on the AdWords interface to the Google Display Network (GDN), adding all sorts of new feature and interface updates. Take a quick glance at the AdWords help files online and you may be surprised at how many of the ... Optify Study: Google's "Not Provided" Rises To Almost 40% Of Organic Traffic ...Marketing Vox News The B2B Marketer's Guide to Keyword OptimizationTopTenWholesale News How to Measure SEO PerformancePractical Ecommerce CMSWire -Business 2 Community -Brafton all 19 news articles »

11/14/2012 09:03 AM

Video SEO: Moving on up - Marketing Week

Marketing Week Video SEO: Moving on up Marketing Week Video content might have become an integral part of the marketing mix, but many brands seem lost when it comes to search engine optimisation for video. Search agencies offer clients 'first page' guarantees on their search engine rankings, but how many ... The Most Powerful Content Marketing Tactic To Improve Your SEOBusiness 2 Community 5 ways to rock your brand's YouTube campaignMemeburn all 98 news articles »

11/13/2012 06:14 AM

Search Engine Land's Must Attend Social Media Marketing Conference in 3 ... - Search Engine Land

Search Engine Land's Must Attend Social Media Marketing Conference in 3 ... Search Engine Land Calling all internet marketers! Search Engine Land's SMX Social Media Marketing is coming to Las Vegas in just 3 short weeks. Immerse yourself in two days 100% dedicated to social media marketing â€Â" it's an investment you'll be pleased you made in 2013 ... and more »

11/13/2012 02:02 PM

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights - Search Engine Watch

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights Search Engine Watch His team has just released the results of a recent research project on the mobile marketing opportunity by Google Analytics and ClickZ. Their joint research is being dissected on-stage at SES Chicago, as Singer sits on a panel alongside Search Engine ... and more »

11/12/2012 10:35 AM

Is Content Marketing More Valuable Than Search? - Forbes

Forbes Is Content Marketing More Valuable Than Search? Forbes We recently analyzed the effectiveness that these articles have had for the company, and discovered that content marketing performs significantly better than search at gaining new customers â€Â" and it's more cost-effective as well. I wanted to share of ...

11/13/2012 07:34 AM

Search Is But One Tool In Your Marketing Toolbox - MediaPost Communications

Search Is But One Tool In Your Marketing Toolbox MediaPost Communications As the old saying goes, when you have a hammer, everything looks like a nail -- and search is one excellent hammer. But the fact is, like every tool, there are some things search just does not do well on its own. Let's explore some of the shortcomings ...

11/14/2012 08:43 AM

Imerex, Inc. to Takeover Online Marketing for DwellStudio, Modern Home Design ... - PYMNTS.com

Imerex, Inc. to Takeover Online Marketing for DwellStudio, Modern Home Design ... PYMNTS.com Imerex is a search engine marketing (SEM) firm that specializes in helping clients successfully grow their brand. “Many high-end brands use their websites to showcase their products to users who already know their brand name. We focus on helping ... and more »

digital marketing - Google News

Google News

11/14/2012 02:36 AM

Digital Marketing Institute Partners With Vega School - AllAfrica.com

Digital Marketing Institute Partners With Vega School AllAfrica.com The Irish-based Digital Marketing Institute announced a new partnership with Vega School of Brand Leadership to train over 3000 students in digital marketing in South Africa next year. The Institute forecasts that the South African market will generate ... and more »

11/12/2012 10:41 AM

A digital marketing guide to prepare for Small Business Saturday - Washington Post (blog)

Stuff.co.nz A digital marketing guide to prepare for Small Business Saturday Washington Post (blog) (Sarah L. Voisin - Post) To get the full exposure and awareness that your small business needs and deserves, here are some digital marketing tips to help you prepare for this year's Small Business Saturday, coming up on Nov. 24. 1. Think social ... Business Consort launches new social media training courses as study finds the ...DigitalJournal.com (press release) The Original Social Networker? Your Insurance AgentAdAge.com 75 Things I Learned On My Journey To 100000 Twitter FollowersBusiness 2 Community Memeburn -ClickZ -Econsultancy (blog) all 99 news articles »

11/14/2012 09:21 AM

Papa John's Sued For Aggressive Digital Marketing - MediaPost Communications

Papa John's Sued For Aggressive Digital Marketing MediaPost Communications Putting aggressive digital marketing tactics on trial, Papa John's is facing a $250 million class-action lawsuit for spraying customers with illegal text messages. “The plaintiffs allege that Papa John's franchises sent customers a total of 500,000 ... and more »

11/14/2012 07:25 AM

What is online marketing? Why does online marketing matter to local businesses? - Nashua Telegraph (blog)

What is online marketing? Why does online marketing matter to local businesses? Nashua Telegraph (blog) Online marketing is really just an extension of your regular marketing program. If customers or potential consumers are likely to search for your products or services online, use social media or other online services (even email!), you want to make ... New Video Gives Online Marketing InsightDigitalJournal.com (press release) all 7 news articles »

11/13/2012 01:55 PM

Digital marketing company expands to Gwinnett - Atlanta Journal Constitution

Digital marketing company expands to Gwinnett Atlanta Journal Constitution Digital marketing company expands to Gwinnett. favorite. Vote (0). Sponsored Links. By Staff. A digital marketing and design company is moving to Gwinnett County. Red Clay Interactive said Tuesday it was relocating from to Buford in a move that will ...

11/14/2012 08:02 AM

Silverpop Highlights Key Digital Marketing Trends for 2013 in New eBook - IT News Online

Silverpop Highlights Key Digital Marketing Trends for 2013 in New eBook IT News Online ATLANTA, Nov. 14, 2012 /PRNewswire/ -- The way marketers communicate with buyers is evolving. Today's buyer is in control more than ever before, conducting the majority of their research prior to their first interaction with a sales representative ... and more »

11/12/2012 11:51 AM

Infographic: Integration Critical to Digital Marketing, Often Lacking - CMSWire

SmartHouse Infographic: Integration Critical to Digital Marketing, Often Lacking CMSWire Although digital marketers generally rank cross-channel integration as critical to the success of various technologies and tactics, a recent survey from integrated digital marketing software provider Lyris indicates this type of integration is often ... Harvey's Hire US Guru To Boost E-CommSmartHouse all 15 news articles »

11/14/2012 06:13 AM

Search Marketing: Time To Re-engineer - MediaPost Communications

Search Marketing: Time To Re-engineer MediaPost Communications Long the afterthought of the digital marketing tool kit, “search” is emerging as a nexus between consumer behavior and real-time data. In fact, I would argue that as more social platforms emerge and devices continue to become the lifeblood of ...

11/04/2012 10:25 PM

Digital marketing firm HubSpot raises $35 million in latest funding round - Boston.com

Digital marketing firm HubSpot raises $35 million in latest funding round Boston.com The Cambridge marketing firm HubSpot, which helps small and mid-size businesses reach prospective customers using social media, is announcing Monday that it has raised an additional $35 million. The investors include Altimeter Capital, Cross Creek ... and more »

11/14/2012 02:10 AM

Digital Marketing Manager - Pro Bono Australia

Digital Marketing Manager Pro Bono Australia Your skills and experience in digital marketing and corporate communications should include knowledge of SEM, SEO, analysis of online statistics and the preparation of reports. As a member of our marketing team, you will recommend digital strategies ...

social media - Google News

Google News

11/14/2012 11:27 AM

Six ways to use social media in your job search - Milwaukee Journal Sentinel

New Zealand Herald Six ways to use social media in your job search Milwaukee Journal Sentinel “Make sure you have a social media strategy to augment traditional methods such as face-to-face networking and informational interviews,” says Lyndsay Cooper, career services director for The Art Institute of Tennessee-Nashville, a branch of The Art ... The Original Social Networker? Your Insurance AgentAdAge.com How tweets about your sick cat threaten our security healthZDNet Why Linkedin Is Different In Social Media And Why That Still Doesn't Justify ...Seeking Alpha A & T Register -New Zealand Herald -ClickZ all 99 news articles »

11/14/2012 08:17 AM

8 social-media changes since the 2008 elections - CNET

WALA-TV FOX10 8 social-media changes since the 2008 elections CNET In social media, as in politics, four years is an eternity. That's an example of a tweetable thought -- pithy and likely to be shared -- that you find sprinkled throughout social media these days. The mild pressure to come up with re-tweetable posts is ... Watch as Mitt Romney's Facebook Fanbase Disappears In Real-TimeNewMediaRockstars all 28 news articles »

11/14/2012 08:03 AM

Social Media's Dark Role In The Ever-Increasing Black Friday Hype - Business 2 Community

Social Media's Dark Role In The Ever-Increasing Black Friday Hype Business 2 Community There's probably a lot to be said here about consumerism, but I can't help but to think that social media has played a crucial role. Businesses now release their Black Friday ads across their social channels in early November and spend the next few ... and more »

11/14/2012 09:32 AM

Social Media Emerges As Big Source of Holiday Gift Ideas - HispanicBusiness.com

HispanicBusiness.com Social Media Emerges As Big Source of Holiday Gift Ideas HispanicBusiness.com Social media has become so influential in the past year to consumers as they shop that, according to a new survey, it is as relied upon as much as both word-of-mouth and store advertising to provide holiday gift ideas and inspiration among all ages. and more »

11/14/2012 03:45 AM

Washington's Bizarre Social Media Cap Isn't on the Road to the Promised Land - Bleacher Report

Bleacher Report Washington's Bizarre Social Media Cap Isn't on the Road to the Promised Land Bleacher Report As social media continues to tear down walls and provide unlimited access to anyone interested, there are a handful of unhappy constructors still trying to rebuild these boundaries brick by brick. College football finds itself very much in the ... University Athletics Struggle with Second Screen ConceptSearch Engine Journal all 6 news articles »

11/13/2012 11:55 PM

China taps social media for political shift - San Francisco Chronicle

Channel 4 News China taps social media for political shift San Francisco Chronicle Party officials have this fall embraced social media with unprecedented enthusiasm, hoping it can guide public opinion and stir excitement about the scripted party meeting this week in Beijing that kicks off a transition to a new, younger set of top ... News Summary: Chinese summit embraces social mediaHuffington Post Congress delegates active on social media platformsChina Daily all 3,230 news articles »

11/14/2012 09:32 AM

Kim Kardashian Fans Unite With Social Media Site - HispanicBusiness.com

HispanicBusiness.com Kim Kardashian Fans Unite With Social Media Site HispanicBusiness.com Www.IamKimKardashian.com is a combined social media network as well as a fan website created in order to celebrate Kim Kardashian and her accomplishments as a businesswoman, fashionista and TV personality. It's a space where individuals from all ... and more »

11/14/2012 07:48 AM

Ivory Coast's 'iPad Government' Embraces New Media - Voice of America

Voice of America Ivory Coast's 'iPad Government' Embraces New Media Voice of America ABIDJAN â€Â" Social networking sites and online innovation are changing the face of government, activism and business in Ivory Coast and throughout Africa. They are called the iPad government. Ivory Coast's ministers take notes and send e-mails on their ... and more »

11/14/2012 06:51 AM

What A Social Media Expert Says About The Apple Stock Now - Forbes

What A Social Media Expert Says About The Apple Stock Now Forbes I happen to be in Madrid at SAP's Sapphire conference, this morning in a panel discussing blogging and social. The effects of social are profound, so when I saw David Wismer's piece on what the experts are saying about the Apple stock now, I couldn't ... and more »

11/14/2012 09:10 AM

Social Media Is Making You a Smarter Leader - blogs.hbr.org (blog)

blogs.hbr.org (blog) Social Media Is Making You a Smarter Leader blogs.hbr.org (blog) It's easy to point to the problems with social media: lost productivity from employees checking Facebook at work, new "personal branding" responsibilities to tend online, and a general deluge of information that's impossible to keep up with. When we do ...

mobile marketing - Google News

Google News

11/14/2012 07:09 AM

Tubifi: Democratizing Mobile Marketing - Search Engine Journal

Search Engine Journal Tubifi: Democratizing Mobile Marketing Search Engine Journal How does the service “multiply” all that web and mobile marketing ad spend? Tubifi supercharges workflow and chops expenditures. I spoke with InfoWorld Editor and Tubifi CEO Martin Heller Sunday about today's public release. From our discussion, Heller ...

11/13/2012 02:02 PM

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights - Search Engine Watch

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights Search Engine Watch Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns. In fact, it's the central focus for a growing number of marketers, 87 percent of whom are planning to increase their emphasis on mobile in 2013. Google ... Mobile marketing stats to help plan for 2013AGBeat SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics ReportClickZ all 3 news articles »

11/13/2012 07:57 AM

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void - Sacramento Bee

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void Sacramento Bee LOS ANGELES, Nov. 13, 2012 -- /PRNewswire/ -- MobileBits Corporation (OTCBB: MBIT), provider of SAMYSM, the fast growing mobile marketing and loyalty network, announced today it will offer support for Apple Passbook in the SAMY Mobile Marketing ... and more »

11/13/2012 05:13 PM

4 ways to circumvent mobile marketing roadblocks - iMedia Connection

iMedia Connection 4 ways to circumvent mobile marketing roadblocks iMedia Connection I recently wrote an article on "7 roadblocks to mobile marketing success." The problems presented are real, pressing, and have serious repercussions for mobile marketing. They manifest themselves in various ways: high frequency and poorly targeted ...

11/13/2012 11:10 AM

What Does the iPad mini Mean for the Future of Mobile Marketing? - Business 2 Community

What Does the iPad mini Mean for the Future of Mobile Marketing? Business 2 Community Apple product announcements are the stuff of marketers' dreams. They're events with huge buzz beforehand, a “stop everything!” viewership during and an avalanche of buy-in afterward. No wonder the company's customers are called “fanboys” â€Â" these ... and more »

11/13/2012 06:04 PM

On Mobile Marketing - Business 2 Community

On Mobile Marketing Business 2 Community As more mobile devices are released on the market, the number of apps available for download will likely increase, and the way that users interact with said apps will likely change. At this point, however, it is safe to say that that the firms that are ...

11/14/2012 11:48 AM

Travelers A Good "Moving Target" For Mobile Advertisers? Expedia/comScore ... - Marketing Vox News

Travelers A Good "Moving Target" For Mobile Advertisers? Expedia/comScore ... Marketing Vox News As a segment of mobile consumers, travelers are increasingly comfortable and savvy at planning, researching and booking trips on the go, according to Expedia Media Solutions (the ad sales division of Expedia, Inc.). The takeaway for marketers is that ... Travelers Are Confident and Frequent Mobile Shoppers According to Study by ...Sacramento Bee all 18 news articles »

11/13/2012 06:57 AM

SMB Success: Mobile Marketing - Midsize Insider

SMB Success: Mobile Marketing Midsize Insider Small and midsize businesses should turn to mobile marketing for a competitive advantage. That's according to a new study which found small and midsize businesses can attract more local clients through mobile technologies. Mobile Revolution. The study ... Study finds SMBs to increase mobile-supported event toolsBtoB Magazine Small Businesses Set to Increase Use of Mobile Technology for Events in 2013 ...EON: Enhanced Online News (press release) all 3 news articles »

11/13/2012 03:10 PM

WEBINAR REVIEW Mobile marketing in the performance channel - InternetRetailing.net

WEBINAR REVIEW Mobile marketing in the performance channel InternetRetailing.net The growth of mobile performance marketing is a growing area of interest for retailers of all sizes, who want to find out how to use this type of marketing in their own businesses. Internet Retailing drew a large audience for a recent webinar, Mobile ...

11/13/2012 08:05 PM

W Technologies, Inc. Announces Kiosk-Based Mobile Rewards - Equities.com

W Technologies, Inc. Announces Kiosk-Based Mobile Rewards Equities.com "The Loyalty Kiosk is a game changer when it comes to mobile marketing because -- unlike traditional mobile marketing -- it makes it so easy to opt-into a campaign," said W Technologies President, Ronald Costa." Mr. Costa added, "It's extremely ... and more »