digital marketing - Google News

Google News

11/29/2012 10:09 AM

Digital marketers share success stories at 'BtoB's' NetMarketing Breakfast - BtoB Magazine

Digital marketers share success stories at 'BtoB's' NetMarketing Breakfast BtoB Magazine San Franciscoâ€Â"Digital marketers from Cisco Systems, Hewlett-Packard Co., Hitachi Data Systems and SAP shared case studies of successful digital marketing programs at BtoB's NetMarketing Breakfast here Wednesday. Petra Neiger, senior manager-digital ...

11/28/2012 11:35 AM

Small Businesses Moving to Digital Marketing - iMedia Connection (blog)

Small Businesses Moving to Digital Marketing iMedia Connection (blog) Small and medium-sized businesses are beginning to realize that digital marketing and online advertising are important tools in achieving success. In the past, many small business owners had ignored digital media, and they were subsequently left in the ... and more »

11/27/2012 09:48 AM

Adobe reaches for share of digital marketing - MarketWatch

Adobe reaches for share of digital marketing MarketWatch Adobe Systems Inc. (NASDAQ:ADBE) has created a suite of indispensable tools for digital artists; now it plans to do the same for digital marketers. Social networks and mobile apps are engaging people in new ways that marketers are eager to embrace.

11/28/2012 09:41 AM

A Successful Digital Marketing Platform Has both a Vision and a Strategy - CMSWire

A Successful Digital Marketing Platform Has both a Vision and a Strategy CMSWire In this technology age, marketing teams have had trouble adapting a digital marketing strategy, but a new report from Garter shows these companies how to utilize this technique. It has been frequently reported that many marketing teams are having ...

11/29/2012 07:00 AM

Australian marketers lead Asia-Pacific as early adopters of digital economy: study - IDG News Service

Australian marketers lead Asia-Pacific as early adopters of digital economy: study IDG News Service It showed Australia invests more in digital marketing than any other country surveyed across Asia-Pacific -- an aggregate of 41 per cent of Australian marketers who participated in the study spend 25 per cent of their total marketing budgets or higher ... Low budgets and lack of talent leaves Asia-Pacific lagging in digital marketingEconsultancy (blog) all 7 news articles »

11/29/2012 09:56 AM

Charities boost their digital marketing efforts - FinancialNews.co.uk

FinancialNews.co.uk Charities boost their digital marketing efforts FinancialNews.co.uk Whatever the size of your organisation, it's likely that there is scope to improve your digital marketing efforts, and this â€Â" when combined with its offline counterpart â€Â" can result in a significant rise in the number of supporters you have. Here are ...

11/28/2012 03:19 PM

Don Draper be Damned: Why Digital Marketing Needs Creative Technologists - BostInno (blog)

Don Draper be Damned: Why Digital Marketing Needs Creative Technologists BostInno (blog) Our world has become increasingly digital, and our creative workforce has had to adapt. Gone are the days when an art director and copywriter could put their feet up and their heads together and wait for inspiration to strike. Now more than ever ...

11/29/2012 07:58 AM

Web Design Services - Let us Build you a Better Website - Nashua Telegraph (blog)

PR Web Web Design Services - Let us Build you a Better Website Nashua Telegraph (blog) These packages can include everything from social media account creation, to regular postings and customer engagement to the set up of email blasts and directory listing claims. Call The Telegraph Digital Marketing Services team today to schedule an ... 7 Actionable SEO Rules for CMOsForbes Propel Marketing & Design, Inc. Announces December Marketing Workshop ...DigitalJournal.com (press release) all 31 news articles »

11/29/2012 01:46 AM

Bite and Bourne Merge to Create Global Marketing Services Agency - PYMNTS.com

The Holmes Report Bite and Bourne Merge to Create Global Marketing Services Agency PYMNTS.com Andy Cunningham, recently-named CEO of Bite Communications, today announced the integration of Bourne, a fast-growing UK-based creative digital marketing agency with offices in Glasgow and New York, into Bite. With the addition of 50 professionals ... Bite rebrands after merger with UK-based digital firmPRWeek Bite Merges With Digital Firm BourneThe Holmes Report Next 15 Group to merge Bite Communications with Bourne to create global offerThe Drum Campaign Asia-Pacific -Digital Market Asia all 15 news articles »

11/26/2012 07:40 AM

Bodog Asia Sign Up New Digital Marketing Chief - Sacramento Bee

Bodog Asia Sign Up New Digital Marketing Chief Sacramento Bee Torbjorn Wallin joins Bodog Asia as Chief Digital Marketing Officer after holding a similar role with Bwin.Party Digital Entertainment (PWin). Torbjorn has a wealth of experience in this newly created and vital role. Torbjorn's move from PWin has seen ... and more »

mobile marketing - Google News

Google News

11/28/2012 06:05 AM

Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Folio Magazine Mobile Marketing: How To Generate Loyalty On The Go Forbes It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ... Pew Research: Mobile Browsing, Usage Continues to GrowFolio Magazine all 35 news articles »

11/29/2012 10:12 AM

Mobile marketing works but it's often underestimated - QR Code Press

QR Code Press Mobile marketing works but it's often underestimated QR Code Press The use of mobile marketing is picking up at a tremendous rate and consumers are highly enthusiastic and responsive to many of its various forms, driving mcommerce and offline shopping overall, but they are also under the impression that they don't ... Mobile Ads Still Lag In Likability Among ConsumersMinonline (subscription) all 2 news articles »

11/28/2012 11:14 AM

What Mobile Marketers Can Learn From The Papa John's Lawsuit - Business 2 Community

Business 2 Community What Mobile Marketers Can Learn From The Papa John's Lawsuit Business 2 Community Mobile marketing has become quite ubiquitous I would say as it seems not a day goes by where we are not reading about something relating to mobile marketing. For example last week's announcement by Orbitz highlighting the fact that smartphones now ... Back to Basics: Leveraging Data to Deliver What the Customer WantsADOTAS all 2 news articles »

11/28/2012 09:01 PM

Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra - Pitch (blog)

Pitch (blog) Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra Pitch (blog) Ford recently launched the new facelift version of its popular compact hatchback Figo in India, along with a new campaign. Anurag Mehrotra, Vice President, Marketing, Ford India, talks to Pitch about the new launch and consumer insight that led to it ... and more »

11/28/2012 08:14 AM

Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds - Proactive Investors USA & Canada

Proactive Investors USA & Canada Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds Proactive Investors USA & Canada Vancouver-based mobile marketing services firm Snipp Interactive (CVE:SPN) reported Wednesday a more than 50 per cent increase in third quarter revenue, citing a growing sales channel through existing and new customers. For the quarter that ended ... Snipp Interactive Inc. Reports 50% Year on Year Growth in 3rd Quarter 2012 ...Equities.com Snipp partners with Meredith Corp for new Reader Response activation programProactive Investors UK Snipp Mobilizes Meredith Special Interest Publications (SIP) Business Reply ...MarketWatch (press release) all 17 news articles »

11/29/2012 08:30 AM

Social content: Better than ads for mobile marketing - Brafton

Brafton Social content: Better than ads for mobile marketing Brafton In the Content Marketing Institute's recent B2C report, 43 percent of survey respondents plan to use mobile marketing in 2013. More, 42 percent of B2C marketers will develop mobile applications to engage with prospects. Overall, 85 percent of B2C ...

11/27/2012 07:50 AM

Mobile: An Effective -- Yet Unloved -- Marketing Medium - Forbes

MediaPost Communications Mobile: An Effective -- Yet Unloved -- Marketing Medium Forbes The promise of mobile marketing is staggering. And for good reason: Despite an overwhelming lack of enthusiasm for it, audiences respond to it. According to the latest AdReaction report out today from Millward Brown and its Dynamic Logic and Firefly ... Mobile Key For Marketers, But Sites, Apps Disappoint UsersMediaPost Communications all 7 news articles »

11/26/2012 09:40 AM

Mobile Marketing: Creating Websites Optimized for Mobile Devices - Search Engine Journal

Search Engine Journal Mobile Marketing: Creating Websites Optimized for Mobile Devices Search Engine Journal As smartphone penetration continues to grow, mobile marketing will also continue to grow in importance. Fail to keep up and you could be missing out. Photo credits: @ mashup â€Â" courtesy © Thomas Jansa â€Â" Fotolia.com, and PC versus mobile â€Â" courtesy ...

11/29/2012 02:12 AM

Money still being spent on mobile marketing - Business Strata - Business News

Money still being spent on mobile marketing Business Strata - Business News He said many firms wrongly feel that their mobile marketing strategies have been successful if they have a certain amount of downloads or there is a strong reaction to a mobile webpage. "You need to spend more quality time on retention thinking about ...

11/27/2012 08:59 PM

Top 10 Mobile Marketing Initiatives 2012 (Video) - iMedia Connection (blog)

Top 10 Mobile Marketing Initiatives 2012 (Video) iMedia Connection (blog) won't come as a shock that there isn't much in the way of pure-play mobile ads in this year's list of top 10 mobile marketing initiatives. For me, mobile isn't about taking an ad model from the old-school Internet â€Â" namely a "ad banner" â€Â" and plopping ...

internet marketing - Google News

Google News

11/28/2012 02:20 PM

ONTRAPORT Reveals Newly Designed User Interface at Successful Inaugural ... - Sacramento Bee

ONTRAPORT Reveals Newly Designed User Interface at Successful Inaugural ... Sacramento Bee 28, 2012 -- /PRNewswire/ --ONTRAPORT's first ever Internet Marketing Super Conference was deemed a huge success by the company, event speakers and guests alike. The conference boasted speakers like entrepreneur, Marie TV creator and Oprah guest ... and more »

11/29/2012 09:12 AM

SMBs Online Equals Business Growth - Midsize Insider

SMBs Online Equals Business Growth Midsize Insider The November 2012 study, recently featured in TMC Net, was conducted with Forrester Consulting to research the practice of Internet marketing at both small and midsize businesses. Forrester looked to see exactly how such organizations are responding to ...

11/29/2012 10:07 AM

Retailers boost online holiday marketing budgets - InternetRetailer.com

Retailers boost online holiday marketing budgets InternetRetailer.com Retailers are spending a lot more this holiday season than a year ago on several forms of online marketing and, as a result, they're expecting to ring in big increases in sales, according to a new study conducted by research and advisory firm Retail ...

11/29/2012 02:45 AM

Internet marketing has great potential in Vietnam - SGGP

SGGP Internet marketing has great potential in Vietnam SGGP At a seminar themed 'Internet Marketing-Road to Success' organized by the Ministry of Information and Communications, the Vietnam Association of Internet and New Horizon Internet Company on November 28, many experts were of the view that Vietnam ...

11/29/2012 07:02 AM

Singles Seeking Smartphones; Couples Cozy up to Tablets Finds Internet ... - Sacramento Bee

Singles Seeking Smartphones; Couples Cozy up to Tablets Finds Internet ... Sacramento Bee 29, 2012 -- /PRNewswire/ -- The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced the results of its 2012 Online User Behavior and Engagement Study, conducted online by Harris ... and more »

11/29/2012 10:10 AM

Standing Dog Interactive Announces New Senior Copywriter - Equities.com

Standing Dog Interactive Announces New Senior Copywriter Equities.com His experience leading a team of talented reporters and freelancers while guaranteeing the highest editorial quality has prepared him for his new position at the Dallas Internet Marketing Agency. Brian also has worked at the Fort Worth Star-Telegram ...

11/28/2012 05:22 PM

Marketing to Moms with a Web Company: Part Two - NBC Chicago (blog)

Marketing to Moms with a Web Company: Part Two NBC Chicago (blog) Marketing be separated into three categories: online, offline and mobile. It's useful to imagine these divisions in tag clouds, if that helps. Into the offline category goes PR, radio, TV, display, direct mail, cold calls and print advertising. Into ...

11/29/2012 05:10 AM

Travel and tourism companies in UAE must embrace online marketing to grow ... - AME Info

AME Info Travel and tourism companies in UAE must embrace online marketing to grow ... AME Info The rapidly growing travel and tourism sector in the UAE can develop further and reach new customers across the world by embedding key strategic online marketing tactics in their business and marketing plans, noted key industry speakers at an event at ... and more »

11/28/2012 03:13 AM

Search Engine Marketing Canada Company â€Â" Powerhouse Launches New and ... - Equities.com

PR Web (press release) Search Engine Marketing Canada Company â€Â" Powerhouse Launches New and ... Equities.com Powerhouse Internet Marketing Inc., this Search engine marketing Canada firm, recently released their new and enhanced products and services such as social media marketing and conversion rate optimization. The latest social media marketing services ... Search Marketing Toronto Firm - Powerhouse Internet Marketing Gets First Web ...Virtual-Strategy Magazine (press release) Online Marketing Toronto Company - Powerhouse Internet Marketing Introduces ...PR Web (press release) Why SEO Should be a Fundamental Element of Your Lead Generation StrategyBusiness 2 Community DigitalJournal.com (press release) all 31 news articles »

11/22/2012 09:55 AM

Robin Gupta Announces New Backlinks Building Packages To Accelerate ... - San Francisco Chronicle

San Francisco Chronicle Robin Gupta Announces New Backlinks Building Packages To Accelerate ... San Francisco Chronicle After gaining years of experience in Internet marketing field, Robin Gupta is now offering high-quality backlink building and latest search marketing packages to combat the Google's onslaught, help the business owners in accelerating their online ... and more »

search marketing - Google News

Google News

11/29/2012 08:45 AM

Cracking the Code on Facebook Search Marketing Success - Search Engine Journal

Search Engine Journal Cracking the Code on Facebook Search Marketing Success Search Engine Journal From a search marketing perspective, the sheer volume of data on Facebook presents both an opportunity and a challenge when it comes to developing customized, effective campaigns that deliver results. Based on experience with advertisers spanning ...

11/29/2012 08:49 AM

Top US Retail Search Marketers Increase Thanksgiving Day Sales 65% Year ... - ADOTAS

Top US Retail Search Marketers Increase Thanksgiving Day Sales 65% Year ... ADOTAS SAN FRANCISCO (November 28, 2012) â€Â" Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled performance data for U.S. retail search engine marketing programs during the holiday season to date. Online ...

11/29/2012 09:30 AM

Glogou Launches Products To Help US Companies Do Search Marketing In China - Search Engine Land

Search Engine Land Glogou Launches Products To Help US Companies Do Search Marketing In China Search Engine Land Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to ...

11/28/2012 11:07 AM

Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? - Search Engine Land

Search Engine Land Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? Search Engine Land The one case where search marketers have 'stolen' real revenue from display teams has been within Facebook advertising (not the new FBX exchange) â€Â" when launched Facebook advertising was obviously the domain of media buyers, but when they ...

11/29/2012 08:10 AM

Online Marketing Company Ajax Union Hosts December SEO Seminar for ... - Sacramento Bee

Online Marketing Company Ajax Union Hosts December SEO Seminar for ... Sacramento Bee 29, 2012 -- /PRNewswire/ -- Online marketing agency Ajax Union will host a seminar on December 17, 2012, for business owners covering the advantages of search engine optimization and the benefits of online marketing. The two-hour seminar will feature ... and more »

11/29/2012 11:13 AM

Bing's "Scroogled" Campaign Accuses Google of Dishonest Search - Marketing Vox News

OregonLive.com Bing's "Scroogled" Campaign Accuses Google of Dishonest Search Marketing Vox News Bing is pulling no punches in its "Scroogled" campaign, accusing Google of in essence spoiling Christmas for consumers and retailers. As Search Engine Watch describes, what's at odds is the Google Shopping comparison engine, which favors the ... Microsoft unleashes new marketing ads attacking GoogleOregonLive.com Google launching new tools for SMB marketingITBusiness.ca Bing takes aim at rival with 'Scroogled' campaignMarketing Week MarketWatch (blog) -Kansas City Star -All Things Digital all 457 news articles »

11/29/2012 07:02 AM

Singles Seeking Smartphones; Couples Cozy up to Tablets Finds Internet ... - Sacramento Bee

Singles Seeking Smartphones; Couples Cozy up to Tablets Finds Internet ... Sacramento Bee 29, 2012 -- /PRNewswire/ -- The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced the results of its 2012 Online User Behavior and Engagement Study, conducted online by Harris ... Singles Like Smartphones, Couples Like Tablets, And Everyone Loves Second ...MediaPost Communications Singles go for smartphones, while couples like tablets?CNET all 9 news articles »

11/28/2012 11:25 AM

Bing's Ad Network gives search marketers an edge - Brafton

Brafton Bing's Ad Network gives search marketers an edge Brafton Marketers might be focusing on their holiday campaigns, but they must begin looking ahead to 2013. According to the Content Marketing Institute's latest B2C study, content marketing usage will remain widespread, with 86 percent of respondents planning ... 7 Content Marketing Tips from the Best in Social BusinessSearch Engine Journal Content Marketing Strategy Growing, While Others On Decline Says SurveyBusiness 2 Community Should companies outsource content marketing?Econsultancy (blog) all 39 news articles »

11/28/2012 01:46 PM

Paid search spending skyrockets over the holiday weekend - InternetRetailer.com

MediaPost Communications Paid search spending skyrockets over the holiday weekend InternetRetailer.com Paid search marketing paid off over the holiday weekendâ€Â"a trend that was particularly pronounced on Thanksgiving, according to several reports from search marketing firms released today. That spending helped traffic increase 8% over the weekend to 500 ... Paid-Search Ad Clicks Rose During US Holiday Weekend, But Investments Paid ...MediaPost Communications Strong Black Friday - Cyber Monday Weekend Signals Positive Q4 for AdvertisersPYMNTS.com all 8 news articles »

11/27/2012 11:44 AM

The 6 Most Important Things International Search Marketers Should Know To Be ... - Search Engine Land

Search Engine Land The 6 Most Important Things International Search Marketers Should Know To Be ... Search Engine Land So, what are the six most important things to do to develop this international search marketing knowledge? Attend Conferences; Identify The Knowledge Experts; Get To Know The Experts; Participate In Training Courses; Network With Similar Professionals ...