Sunday, 2 December 2012

mobile marketing - Google News

Google News


12/02/2012 07:39 AM
Mobile marketing successes far outshine social media - QR Code Press

QR Code Press

Mobile marketing successes far outshine social media
QR Code Press
The shopping season has now been hopping for over a week, and the data regarding the impact of mobile marketing and social media is flowing in, making one thing perfectly clear: one is far outshining the other in its results.

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12/01/2012 11:42 AM
3 Mobile Marketing Technologies to Watch in 2013 - Customer Think (blog)

3 Mobile Marketing Technologies to Watch in 2013
Customer Think (blog)
Mobile, mobile and mobile. If someone asked you to describe the top three digital marketing trends for next year, that might be your answer. As 2012, the year of social media, draws to a close; it's time to start planning for 2013. For marketers that ...


12/01/2012 08:01 AM
Mobile marketing still seeing considerable spending - QR Code Press

Mobile marketing still seeing considerable spending
QR Code Press
As important as mobile marketing is, and while the majority of companies do believe that it could make a considerable difference to their revenues, according to some experts, there still aren't enough businesses actually taking the necessary actions.
Marketing can help 'establish trust'Business Strata - Business News

all 3 news articles »

11/28/2012 06:05 AM
Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Mobile Marketing: How To Generate Loyalty On The Go
Forbes
It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ...

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11/27/2012 07:55 AM
What Mobile Marketers Can Learn From The Papa John's Lawsuit - Forbes

Marketing magazine Australia (blog)

What Mobile Marketers Can Learn From The Papa John's Lawsuit
Forbes
Mobile marketing has become quite ubiquitous I would say as it seems not a day goes by where we are not reading about something relating to mobile marketing. For example last week's announcement by Orbitz highlighting the fact that smartphones now ...
It's the year of mobile… againMarketing magazine Australia (blog)
4 Tips For Capitalizing On Untapped Mobile ConversionsMarketing Land
IBM's Strategy Director on Lessons from Black FridayChief Marketer

all 5 news articles »

11/30/2012 09:38 AM
FCC Issues Declaratory Ruling on the SoundBite Petition: Confirmatory Opt-Out ... - Sacramento Bee

Destination CRM

FCC Issues Declaratory Ruling on the SoundBite Petition: Confirmatory Opt-Out ...
Sacramento Bee
The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, and SoundBite Communications, a customer communications expert and industry influencer, led an alliance of MMA members and trade ...
Mobile Marketers Win Important FCC Text Message RulingAdweek
FCC Clarifies Opt-Out Procedures for Text MarketingDestination CRM
FCC rules for SoundBite on opt-out text message complianceFiercemobilecontent
The BLT: Blog of Legal Times (blog) -Law360 (subscription)
all 37 news articles »

11/29/2012 12:30 PM
Ten Ways to Optimize your Mobile Marketing Efforts - iMedia Connection (blog)

iMedia Connection (blog)

Ten Ways to Optimize your Mobile Marketing Efforts
iMedia Connection (blog)
Smart marketers know how to move mobile users to the narrowest point of the purchase funnel by leveraging contextual information to positively impact user engagement and improve overall ad-supported mobile media experiences. Greater relevancy to your ...


11/28/2012 08:14 AM
Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds - Proactive Investors USA & Canada

Proactive Investors USA & Canada

Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds
Proactive Investors USA & Canada
Vancouver-based mobile marketing services firm Snipp Interactive (CVE:SPN) reported Wednesday a more than 50 per cent increase in third quarter revenue, citing a growing sales channel through existing and new customers. For the quarter that ended ...
Meredith Special Interest Publications Mobilizes Reader Response CardsMinonline (subscription)

all 16 news articles »

11/26/2012 09:40 AM
Mobile Marketing: Creating Websites Optimized for Mobile Devices - Search Engine Journal

Search Engine Journal

Mobile Marketing: Creating Websites Optimized for Mobile Devices
Search Engine Journal
As smartphone penetration continues to grow, mobile marketing will also continue to grow in importance. Fail to keep up and you could be missing out. Photo credits: @ mashup â€Â" courtesy © Thomas Jansa â€Â" Fotolia.com, and PC versus mobile â€Â" courtesy ...


11/28/2012 09:01 PM
Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra - Pitch (blog)

Pitch (blog)

Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra
Pitch (blog)
Ford recently launched the new facelift version of its popular compact hatchback Figo in India, along with a new campaign. Anurag Mehrotra, Vice President, Marketing, Ford India, talks to Pitch about the new launch and consumer insight that led to it ...

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social media - Google News

Google News


12/01/2012 02:24 PM
Social media, terrorism connect too well - San Francisco Chronicle

San Francisco Chronicle

Social media, terrorism connect too well
San Francisco Chronicle
Regardless of whether the organizations should be allowed to have Twitter handles, the congressmen touch on a problem getting too little attention given how quickly social media is spreading as the pre-eminent information-sharing method of our age ...
Disruptions: Silencing the Voices of Militants on TwitterNew York Times (blog)

all 2 news articles »

12/01/2012 11:30 PM
Social media fails to drive sales - Hattiesburg American

QR Code Press

Social media fails to drive sales
Hattiesburg American
A shopper uses her smart phone to shop for bargains at a Best Buy on Nov. 22. Social media made up less than 1 percent of online traffic and sales on Black Friday, according to IBM Smarter Commerce, which tracks sales for 500 of the top retail sites.
Mobile marketing successes far outshine social mediaQR Code Press

all 3 news articles »

12/02/2012 06:01 AM
Social Media Agency, fishbat, Comments on Raising Social Media Profiles - Equities.com

Business 2 Community

Social Media Agency, fishbat, Comments on Raising Social Media Profiles
Equities.com
On December 2, 2012, fishbat comments on an article posted by U.S. News with regard to the growing importance of a presentable social media presence. According to an article published by U.S. News, an overwhelming majority of recruiters are using ...
The leading indicators of social business maturity in 2012Enterprise Irregulars
Secrets to Success for Social Media in Business in 2013Huffington Post (blog)
The Necessity of Social MediaBusiness 2 Community
Farm and Dairy -Daily Report (registration)
all 14 news articles »

12/02/2012 08:47 AM
Blogger surrenders after police standoff - UPI.com (blog)

Baltimore Sun

Blogger surrenders after police standoff
UPI.com (blog)
2 (UPI) -- A blogger surrendered late Saturday to a Baltimore SWAT team, ending a standoff that scores of social-media users followed in real time, police said. Frank MacArthur, 47, was taken into custody outside his home after he refused to come out ...
Baltimore blogger surrenders to police after live broadcasting standoffThe Evening Sun

all 249 news articles »

12/02/2012 06:00 AM
Facebook co-founder: Tailor social media to your brand - The Star-Ledger - NJ.com

The Star-Ledger - NJ.com

Facebook co-founder: Tailor social media to your brand
The Star-Ledger - NJ.com
There's no such thing as one size fits all when it comes to social media for businesses, according to Chris Hughes, a co-founder of Facebook who will speak at a business symposium at Saint Peter's University on Friday. Hughes, who spearheaded President ...


12/02/2012 11:45 AM
Winemakers blend tradition and technology - USA TODAY

Winemakers blend tradition and technology
USA TODAY
The Old World trade of winemaking is experimenting with social media, iPhone apps, QR codes and other digital advances to bolster sales and solidify customer relations. For tiny wineries such as Cartograph Wines in Healdsburg, Calif., sites such as ...

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12/01/2012 03:09 PM
Social media arrests: SC issues notice to Centre, three states - Hindustan Times

Livemint

Social media arrests: SC issues notice to Centre, three states
Hindustan Times
The Supreme Court has issued notices to the Union government, Maharashtra, West Bengal, Delhi and Puducherry seeking an explanation over the recent arrests of social media users. This, after an aspiring Delhi Univeristy law student Shreya Singhal filed ...
Govt's guidline: Police to take prior approval for filing social media offencesNewsbullet
Freedom to suppressDaily Pioneer
India court seeks explanation for Facebook arrestsKansas City Star

all 460 news articles »

12/02/2012 01:08 AM
Thanks to social media, coaching isn't what it used to be - HeraldNet

Thanks to social media, coaching isn't what it used to be
HeraldNet
Eustachy, who rose to fame as head coach at Iowa State, has become, in a way, an unfortunate pioneer of social media condemnation. In 2003, before blogging and Facebook and Twitter became staples of our society, the Des Moines Register ran a photo of ...


12/01/2012 09:03 PM
For TV viewers, hottest channel is social network - Minneapolis Star Tribune

Minneapolis Star Tribune

For TV viewers, hottest channel is social network
Minneapolis Star Tribune
In just a couple of years, the marriage between social media and TV watching has gone from a curious novelty to an addictive habit, one that is changing how we watch television and, perhaps, what we watch on television. This year Americans have posted ...

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11/26/2012 10:11 AM
Social Media Has A Black Friday #Fail - Wall Street Journal (blog)

Business 2 Community

Social Media Has A Black Friday #Fail
Wall Street Journal (blog)
But here's one notable under-performer in the online shopping frenzy: social media. Given the amount of attention paid by brands and retailers to building up their buzz on social platforms, consumers don't seem to clicking through and buying much: just ...
Social Media Will Lose Out One Way or the OtherForbes
New social media tools for an old-school job searcherKansas City Star
Seven ways to get 'Facebook fired'Fox News
Fast Company -National Mortgage Professional Magazine -Business 2 Community
all 271 news articles »

search marketing - Google News

Google News


11/30/2012 09:12 AM
Lessons Learned: Presenting at a Search Marketing Conference - Search Engine Journal

Search Engine Journal

Lessons Learned: Presenting at a Search Marketing Conference
Search Engine Journal
Presenting at a search engine marketing conference, like the SMX East 2012, had been a goal of mine since I got into the industry just under five years ago, but even though I felt like an expert in the field for what I was presenting, I never thought I ...


11/29/2012 08:45 AM
Cracking the Code on Facebook Search Marketing Success - Search Engine Journal

Search Engine Journal

Cracking the Code on Facebook Search Marketing Success
Search Engine Journal
From a search marketing perspective, the sheer volume of data on Facebook presents both an opportunity and a challenge when it comes to developing customized, effective campaigns that deliver results. Based on experience with advertisers spanning ...

and more »

11/28/2012 11:07 AM
Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? - Search Engine Land

Search Engine Land

Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'?
Search Engine Land
The one case where search marketers have 'stolen' real revenue from display teams has been within Facebook advertising (not the new FBX exchange) â€Â" when launched Facebook advertising was obviously the domain of media buyers, but when they ...


12/02/2012 03:02 AM
Oilfield Equipment Marketing Ideas and Strategy from ByReputation's New ... - Equities.com

Oilfield Equipment Marketing Ideas and Strategy from ByReputation's New ...
Equities.com
Oilfield equipment services can use ByReputation's new marketing idea with their search engine optimization, local search directories, and content marketing to help bring in potential clients. To get a free oilfield equipment promotion consult from an ...
Aviation Marketing Ideas and Strategy from ByReputation's New Aviation ...Virtual-Strategy Magazine (press release)

all 11 news articles »

12/02/2012 06:01 AM
SEARCHEN® Releases “How To” on Internet Marketing and Online Search ... - Equities.com

SEARCHEN® Releases “How To” on Internet Marketing and Online Search ...
Equities.com
“Everyone wants to have a good position and visibility in search engines like Google, Yahoo, and Bing. Search engine optimization is important because search engines need to understand your website - and be able to navigate their way through it, find ...

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11/29/2012 09:30 AM
Glogou Launches Products To Help US Companies Do Search Marketing In China - Search Engine Land

Search Engine Land

Glogou Launches Products To Help US Companies Do Search Marketing In China
Search Engine Land
Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to ...


11/28/2012 02:14 PM
Microsoft ad blitz attacks Google over policy that lets money sway shopping ... - Washington Post

The Atlantic Wire

Microsoft ad blitz attacks Google over policy that lets money sway shopping ...
Washington Post
SAN FRANCISCO â€Â" Microsoft is trying to skewer Google as a lousy holiday shopping guide in its latest attempt to divert more traffic to its Bing search engine. The attack started Wednesday with a marketing campaign focused on a recent change in the way ...
Bing claims Google product search leaves online shoppers ScroogledInternet Marketing News
Greenlight urges early adoption of Google's new remarketing productTravolution
How to battle a dominant brandGlobe and Mail
Marketing Week -MarketWatch (blog) -The Atlantic Wire
all 493 news articles »

11/27/2012 11:44 AM
The 6 Most Important Things International Search Marketers Should Know To Be ... - Search Engine Land

Search Engine Land

The 6 Most Important Things International Search Marketers Should Know To Be ...
Search Engine Land
So, what are the six most important things to do to develop this international search marketing knowledge? Attend Conferences; Identify The Knowledge Experts; Get To Know The Experts; Participate In Training Courses; Network With Similar Professionals ...


11/30/2012 04:14 PM
nFusion Achieves Certified Kenshoo Enterprise [Pro Agency] Designation - Equities.com

nFusion Achieves Certified Kenshoo Enterprise [Pro Agency] Designation
Equities.com
“The Kenshoo platform allows the nFusion SEM team to spend more time thinking strategically and collaboratively with our clients and less time in the weeds of bid management,” says nFusion's Rebekah Thomas, Senior Search Marketing Manager. Kenshoo ...

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11/28/2012 03:13 AM
Search Engine Marketing Canada Company â€Â" Powerhouse Launches New and ... - Equities.com

The Drum

Search Engine Marketing Canada Company â€Â" Powerhouse Launches New and ...
Equities.com
Powerhouse Internet Marketing Inc., this Search engine marketing Canada firm, recently released their new and enhanced products and services such as social media marketing and conversion rate optimization. The latest social media marketing services ...
The Top Six Digital Trends for 2013Destination CRM
What next for SEO? Five search trends for 2013The Drum
2013: How Content Will Be A Driving Factor In Search RankingsBusiness 2 Community
Forbes -Internet Marketing News -Virtual-Strategy Magazine (press release)
all 92 news articles »