digital marketing - Google News

Google News

12/24/2012 08:39 AM

A Look Back at Digital Marketing in 2012 - CMSWire

CMSWire A Look Back at Digital Marketing in 2012 CMSWire We began 2012 talking about the theoretical impact that customer experience and content strategy would have on digital marketing. A theoretical discussion will only get you so far. So we got real and began talking about what customers want from their ...

12/20/2012 10:24 AM

Follow The Money: Digital Marketing Trends For 2013 - Forbes

TopTenWholesale News Follow The Money: Digital Marketing Trends For 2013 Forbes This last year saw many changes in the digital marketing landscape. We saw the addition of social content on search engine results pages, multiple IPOs in the digital marketing ecosystem, an increase in Google's search dominance and a heavy reliance on ... 3 Ways to Improve B2B Digital Marketing in 2013Business 2 Community Top 10 B2B Marketing Trends to Watch in 2013TopTenWholesale News Is Content Marketing the Future? Lessons for the Digital Engagement PathADOTAS The Media Online -brandchannel.com -Econsultancy (blog) all 23 news articles »

12/23/2012 08:33 PM

Guest Column: Five absolutes of digital marketing - exchange4media.com

exchange4media.com Guest Column: Five absolutes of digital marketing exchange4media.com Social media has evolved not only as a very effective support system to the mainstream marketing platforms, but also dynamic method to enter those untapped areas that have been never visited before. Only thing you need to make the best out of this ...

12/21/2012 12:20 AM

Which Luxury Brands Really 'Get' Digital Marketing In China? - Forbes

Which Luxury Brands Really 'Get' Digital Marketing In China? Forbes ... surpassed â€Â" digital early adopters, beauty brands in particular showed the most impressive gains over the past year, with Estée Lauder topping the list of 100 prestige brands through savvy use of social media, digital marketing, and on- and ...

12/21/2012 12:22 PM

Your 2013 digital marketing plan: avoid five common pitfalls - ChicagoNow (blog)

ChicagoNow (blog) Your 2013 digital marketing plan: avoid five common pitfalls ChicagoNow (blog) 2013 is the year to change the way you perceive social networking and digital marketing! They key to success is your engaging with your friends and followers. Do not post and run. Would you walk up to someone at a networking event and tell him or her ...

12/21/2012 11:29 AM

Top 4 restaurant digital marketing tactics of 2012 - Nation's Restaurant News

Nation's Restaurant News Top 4 restaurant digital marketing tactics of 2012 Nation's Restaurant News Two restaurant chains that have been at the forefront of digital ordering and marketing for years, Papa John's Pizza and Domino's Pizza, ran aggressive value promotions through their online-ordering portals to celebrate the fact that so many guests ... and more »

12/21/2012 04:28 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog) 10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here are some of the most interesting digital marketing stats we've seen this week. Stats include customer loyalty, UK smartphone ownership, online spending over the festive season, mobile commerce, and tablet conversion rates. For more digital ...

12/18/2012 01:01 PM

Is 2013 The Year We Welcome 'Post-Digital' Marketing? I Vote Yes - Forbes

Is 2013 The Year We Welcome 'Post-Digital' Marketing? I Vote Yes Forbes We are at another inflection point, as we move from digital marketing as a renegade effort to post-digital marketing. Like the shift from modern to post-modernist art and architecture, where we encountered architects like Michael Graves and Richard ...

12/13/2012 03:13 PM

4 Best Practices for Digital Marketers in 2013 - Mashable

4 Best Practices for Digital Marketers in 2013 Mashable Jonathan Gardner is director of communications at Vibrant Media, a leading digital ad company. He has spent his career as an innovator at the nexus of media and technology, having worked in communications and as a journalist. Another year, another ...

12/21/2012 12:06 PM

Digital Marketing Firm, Raidious, Expands It's Indianapolis, Indiana, Service Hub - Area Development Online

Digital Marketing Firm, Raidious, Expands It's Indianapolis, Indiana, Service Hub Area Development Online Raidious, LLC, a digital marketing services firm, will invest $780,000 to expand its digital marketing business creating up to 75 new jobs by 2016 in the Indianapolis, Indiana area. Raidious specializes in content marketing, social media, inbound ... and more »

search marketing - Google News

Google News

12/24/2012 05:22 AM

The Search Marketing Roller Coaster: 2012 Year in Review - Search Engine Watch

Journalism.co.uk The Search Marketing Roller Coaster: 2012 Year in Review Search Engine Watch Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year. Regardless of your type of business, practices, and ... The Content Marketing Revolution and Its Impact on SearchBusiness 2 Community SEO and social media get marriedEconsultancy (blog) A Wish for SEO in 2013: To Get to know.State of Search Brafton all 9 news articles »

12/20/2012 02:18 AM

Top 10 Countdown: Vital Online Marketing Tools - Search Engine Watch

Top 10 Countdown: Vital Online Marketing Tools Search Engine Watch Whether you're a seasoned online marketing veteran or new to the industry, it's very important to know all of the different tools at your disposal. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and ...

12/19/2012 09:12 AM

Search marketing focus: What is the single biggest development in search ... - The Drum

DigitalJournal.com Search marketing focus: What is the single biggest development in search ... The Drum As part of a series looking at search marketing trends, sponsored by Epiphany Group, The Drum catches up with agencies operating in the space to establish their views on what's happening across SEO and PPC. Search marketing focus: What is the single ... Is Agile Marketing the Future of Search in 2013?Search Engine Watch Sweet Spot Marketing Invited to Google Engage All-Stars Summit at Google HQVirtual-Strategy Magazine (press release) What were the top trends in search in 2012?Econsultancy (blog) Search Engine Land all 54 news articles »

12/20/2012 04:48 AM

What do marketers really think about search? - Econsultancy (blog)

Everything PR What do marketers really think about search? Econsultancy (blog) Most large brands now use search marketing. But what are marketers' priorities when it comes to search? And what trends do they see on the horizon? At Kenshoo, we recently ran a survey with Marketing Week magazine that asked more than 300 marketers ... UK Companies Continue to Invest in Social Media Marketing and in SearchEverything PR Add People reviews four ways for small businesses to improve their search ...The Independent Follow The Money: Digital Marketing Trends For 2013Forbes Mashable -TopTenWholesale News -Fast Company all 23 news articles »

12/23/2012 07:33 PM

Search Marketing Local GO MOBILE Offers Opportunity of a Lifetime! - Press Release Centre (press release)

Search Marketing Local GO MOBILE Offers Opportunity of a Lifetime! Press Release Centre (press release) Entrepreneurs can now jump on the booming mobile marketing industry with Search Marketing Local GO MOBILE's innovative reseller program. With the advent of technology, the way consumers shop has vastly changed from decades ago and even just a ... and more »

12/19/2012 02:39 AM

Search marketing: What can you learn from SEO and how can it be applied to ... - The Drum

Search marketing: What can you learn from SEO and how can it be applied to ... The Drum As part of a series looking at search marketing trends, The Drum catches up with agencies operating in the space to establish their views on what's happening across SEO and PPC. Search marketing: What can you learn from SEO and how can it be applied to ...

12/21/2012 04:25 AM

Critical Components to SEO Success in 2013 - Search Engine Watch

Critical Components to SEO Success in 2013 Search Engine Watch 2012 has been an exciting year for search marketers. Google released algorithm updates at an unprecedented rate. New concepts like "AuthorRank," "Link Disavow Tool," and "Social Signals vs. Backlinks" have challenged SEO experts to review current ... Roar Search Marketing Offers Top Packages for Effective Web PositioningSBWire (press release) SEO Consult® reacts to Google Mobile Ads updateEquities.com Portent, Inc. Announces Josh Patrice as SEO ManagerVirtual-Strategy Magazine (press release) all 37 news articles »

12/18/2012 07:17 AM

2012 Scorecard: Big Wins & Fails For Global Search Marketing - Search Engine Land

Search Engine Land 2012 Scorecard: Big Wins & Fails For Global Search Marketing Search Engine Land Rather than one of the typical year-end/new year predictions, I am going to use this space to rant about our industry and some obvious fails that should not be happening with the level of maturity Global Search has achieved. I see far too many problems ... and more »

12/13/2012 11:38 AM

3 Top Line Search Marketing Resolutions For 2013 - Search Engine Land

Search Engine Land 3 Top Line Search Marketing Resolutions For 2013 Search Engine Land The beauty of working in the digital marketing industry is that it is difficult to get bored. There is a new advertising option available every week, it seems, a new Google algorithm update, a new targeting option, and a new rocket ship social media ...

12/19/2012 10:25 AM

Search Marketers Struggling to Align Strengths of Search with Goals - KoMarketing Associates

KoMarketing Associates Search Marketers Struggling to Align Strengths of Search with Goals KoMarketing Associates Search engine marketers continue to execute programs but are oftentimes failing to execute search strategies targeted toward what they believe are “effective” aspects of search. This is according to a ResolutionMedia survey that polled 105 U.S. online ...

mobile marketing - Google News

Google News

12/24/2012 10:55 AM

Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award - socalTech.com

socalTech.com Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award socalTech.com Serena Ehrlich, Director of Marketing of Los Angeles-based Mogreet--and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to ...

12/23/2012 07:29 AM

Food TV ads for children drop, as web, mobile marketing rise amid obesity crisis - Newsday

Newsday Food TV ads for children drop, as web, mobile marketing rise amid obesity crisis Newsday Food companies cut spending on television ads that market less-healthy food in the U.S. to children and increased marketing on the Internet and through mobile devices, according to a Federal Trade Commission report. The companies designated $1.79 ... FTC Reports Food Marketing to Children Down 19.5%Adweek FTC Tallies Kid-Targeted Food Marketing at $1.79 BillionAdAge.com FTC Urges Media to Do More on Food MarketingBroadcasting & Cable all 33 news articles »

12/24/2012 01:17 AM

Mobile marketing, advertising to reach EUR 19.7 bln in 2017 - Telecompaper (subscription)

Mobile marketing, advertising to reach EUR 19.7 bln in 2017 Telecompaper (subscription) The total value of the global mobile marketing and advertising market will grow from EUR 3.8 billion in 2011 at a compound annual growth rate (CAGR) of 31 percent to EUR 19.7 billion in 2017, according to a new report from Berg Insight. This ...

12/23/2012 03:33 PM

How to improve mobile options in the New Year - BizReport

How to improve mobile options in the New Year BizReport Kristina: How can brands use mobile to better engage customers? Laura Marriott, CEO, NeoMedia Technologies: Although we have been talking about mobile marketing since 2005, the industry is still in its infancy. Brands are still just beginning to fully ...

12/23/2012 09:40 PM

How shoppers are engaging via mobile - BizReport

How shoppers are engaging via mobile BizReport How shoppers are engaging via mobile. Mobile has effectively changed the holiday shopping scene. New data outlines how shoppers have engaged with mobile, and how that is changing how retailers distribute product information and savings. by Kristina ...

12/20/2012 12:03 PM

MMA Encouraging Registration for January Forum in San Francisco - Mobile Marketing Watch

Mobile Marketing Watch MMA Encouraging Registration for January Forum in San Francisco Mobile Marketing Watch MMA Encouraging Registration for January Forum in San Francisco 300x240 MMA Encouraging Registration for January Forum The Mobile Marketing Association (MMA) is gearing up for the 2013 MMA Forum San Francisco next month (January 29-30).

12/21/2012 11:26 AM

Another Day, Another 4G LTE Push for AT&T - Mobile Marketing Watch

Mobile Marketing Watch Another Day, Another 4G LTE Push for AT&T Mobile Marketing Watch Another Day Another 4G LTE Push for ATT 300x182 Another Day, Another 4G LTE Push As MMW covered Thursday, Verizon has been on a roll this week with new 4G LTE market activations ahead of the start of 2013. Not to be outdone by Verizon's launch in ... and more »

12/20/2012 10:09 AM

8 Tips to Ride the Mobile Commerce Wave - Mobile Marketing Watch

Mobile Marketing Watch 8 Tips to Ride the Mobile Commerce Wave Mobile Marketing Watch Understanding current shopping trends and consumer behavior on mobile can help shape marketing strategies for retailers, particularly during the peak holiday season. By recognizing the dynamics between consumers and their connected devices, retailers ...

12/20/2012 01:05 PM

Lookout Touts Partnership with FCC for Awareness Campaign Before Holidays - Mobile Marketing Watch

Mobile Marketing Watch Lookout Touts Partnership with FCC for Awareness Campaign Before Holidays Mobile Marketing Watch On Thursday, Lookout â€Â" the mobile security experts â€Â" confirmed a new partnership with the FCC to unveil the Smartphone Security Checker, which is being promoted as “a checklist to help people keep their mobile devices safe.” The timing of this effort ... and more »

12/21/2012 12:06 PM

Infographic: Television's Top Mobile Social Forces of 2012 - Mobile Marketing Watch

Mobile Marketing Watch Infographic: Television's Top Mobile Social Forces of 2012 Mobile Marketing Watch Infographic Televisions Top Mobile Social Forces of 2012 300x201 Infographic: Televisions Top Mobile Social Forces From professional wrestling to reality TV programming, some of the biggest players in social media emerged this year through the very ...

social media - Google News

Google News

12/24/2012 08:50 AM

4 Lessons From Social Media Chatter About Holiday Shopping - Forbes

4 Lessons From Social Media Chatter About Holiday Shopping Forbes With the 2012 holiday shopping season coming to a close and marketers turning their attention to closing the gap between social media advertising and point of sale purchases, there's a massive amount of information to digest. While nearly impossible to ...

12/24/2012 10:56 AM

5 Ways Social Media Takes Customer Relationships To The Next Level - Forbes

5 Ways Social Media Takes Customer Relationships To The Next Level Forbes Medical device companies and financial institutions are hardly known for making waves in social media; the strict regulation of these industries is a deterrent for most. And yet a new trend is emerging, with organizations breaking through industry ...

12/24/2012 08:21 AM

Rugby Social Media Chief Was Fired For Cursing Out Facebook Fans - Business Insider

Business Insider Rugby Social Media Chief Was Fired For Cursing Out Facebook Fans Business Insider "Oh, the joys of managing a sport club's social media when we've lost the last seven Premiership home games. To the Sale Sharks fans who comment about the club needing to spend less time blogging and tweeting and more time coaching, the staff who ...

12/24/2012 02:09 AM

SocialSafe, The Social Media Back-Up Tool, Raises $400K To Out-Archive ... - TechCrunch

SocialSafe, The Social Media Back-Up Tool, Raises $400K To Out-Archive ... TechCrunch SocialSafe, the social media back-up tool co-founded by Julian Ranger's iBundle and 1minus1, has announced that it's raised £250,000 (~$400k) in what's being called a Series A round. That's because Ranger, who is a prominent angel investor in the UK, ...

12/23/2012 05:13 PM

Infographic: Biggest Social Media Moments of 2012 - Mashable

Independent Voter Network Infographic: Biggest Social Media Moments of 2012 Mashable This year, we also saw Pinterest emerge as one of the top social networks, Facebook CEO Mark Zuckerberg became the center of media attention after the social network finally went public. Social media is no longer a trend, but a way of life, according ... Social Media Accomplishments in 2012 Transform the WorldIndependent Voter Network The Best Of Social Media In 2012 [Infographic]Social News Daily all 3 news articles »

12/24/2012 10:16 AM

4 social media tips from beloved holiday movies - Nashville Business Journal (blog)

4 social media tips from beloved holiday movies Nashville Business Journal (blog) Lesson: You can do all the prep work, but make sure everything connects. While you might spend hours creating your 2013 marketing strategy, make sure your social media strategy aligns with everything you do. Does your social strategy make sense for you ...

12/24/2012 06:38 AM

Sale Sharks sack social media chief after she brands club's fans 'absolute f ... - Telegraph.co.uk

Telegraph.co.uk Sale Sharks sack social media chief after she brands club's fans 'absolute f ... Telegraph.co.uk Nowrouz wrote: "Oh, the joys of managing a sport club's social media when we've lost the last 7 Premiership home games. To the Sale Sharks fans who comment about the club needing to spend less time blogging and tweeting and more time coaching, the ... Sale sack social media boss over fan insultThe New Age Online Sale sack club official for Facebook comments about supportersBBC Sport all 11 news articles »

12/23/2012 01:49 PM

2012 In Review: Social Media In Cardiology - Forbes

2012 In Review: Social Media In Cardiology Forbes For a whole variety of reasons most cardiologists are not really comfortable diving into social media. For some reason they're more comfortable remaining poolside, reading Braunwald or the latest mini JACC or Circulation than writing a blog or ...

12/24/2012 09:27 AM

Our Challenge For 2013: Empathetic Social Media - Marketing Land

Marketing Land Our Challenge For 2013: Empathetic Social Media Marketing Land By its very definition, empathy involves connecting with others to understand how they feel. And we've never been more connected. With Skype and Hangouts, social media and instant messaging, friends and family are never far away. Making a new ...

12/21/2012 10:03 AM

Sale Sharks social media manager lambasts club's fans in Facebook rant ... - Telegraph.co.uk

Telegraph.co.uk Sale Sharks social media manager lambasts club's fans in Facebook rant ... Telegraph.co.uk In the aftermath, Holleh Nowrouz, who fronts the club's social media operation, poured scorn over those Sale fans who complained that the club "should spend less time blogging and tweeting and more time coaching". She added on Facebook that they are ... and more »