Thursday, 21 February 2013

mobile marketing - Google News

Google News


02/20/2013 09:08 PM
New Mobile Marketing Magazine For Small Business Owners Now Released by ... - San Francisco Chronicle (press release)

San Francisco Chronicle (press release)

New Mobile Marketing Magazine For Small Business Owners Now Released by ...
San Francisco Chronicle (press release)
Padebuen.com, a new company that offers mobile services, such as mobile websites and apps, has just released a digital mobile magazine that caters to small and local business owners that want to increase their sales by leveraging the power of mobile ...

and more »

02/21/2013 10:34 AM
FCC Sets Controversial New Rules on Cell Signal Boosters - Mobile Marketing Watch

FCC Sets Controversial New Rules on Cell Signal Boosters
Mobile Marketing Watch
The four largest providers, Verizon Wireless, T-Mobile, Sprint, and AT&T have already agreed to give consumers permission to use boosters displaying the label below. Once you have your provider's permission, you must register your booster with your ...

and more »

02/21/2013 09:35 AM
Isis Getting Ready for iOS Ahead of Apple Expansion - Mobile Marketing Watch

Mobile Marketing Watch

Isis Getting Ready for iOS Ahead of Apple Expansion
Mobile Marketing Watch
Isis, the mobile operator joint venture forged by Verizon Wireless, AT&T Mobility, and T-Mobile USA â€Â" is getting ready for iOS. That's the buzz at least on Thursday as speculation ramps up that Isis will soon roll out a new iOS-friendly design for its ...

and more »

02/20/2013 10:55 PM
ROI Remains Top Concern and Objective in Mobile Marketing - Mobile Marketing Watch

Mobile Marketing Watch

ROI Remains Top Concern and Objective in Mobile Marketing
Mobile Marketing Watch
ROI Remains Top Concern and Objective in Mobile Marketing ROI Remains Top Concern and Objective in They're the three little words mobile marketers either love or dread the most â€Â" return on investment. For some with the right tools and winning ...
ROI key to future mobile marketing investments: reportEconsultancy (blog)
Survey: Marketers face mobile ROI, staffing challengesBtoB Magazine
Asian brands lack mobilitybrand-e.biz
MediaPost Communications -The Providence Journal -MarketingProfs.com (subscription)
all 12 news articles »

02/21/2013 10:54 AM
ChaCha Slides Into First as Top Answer Provider on Mobile Devices - Mobile Marketing Watch

Mobile Marketing Watch

ChaCha Slides Into First as Top Answer Provider on Mobile Devices
Mobile Marketing Watch
ChaCha Slides Into First as Top Answer Provider on Mobile Devices 300x300 ChaCha Slides Into First Have a question? Ask ChaCha. That's certainly the game plan for millions of inquiring minds on mobile today. According to published reports Thursday, ...
ChaCha Outperforms Mobile Search Engines and Q&A PlatformsMarketWatch (press release)

all 2 news articles »

02/21/2013 09:42 AM
Snipp says latest mobile campaign "a testament" to value of mobile marketing - Proactive Investors USA & Canada

Proactive Investors USA & Canada

Snipp says latest mobile campaign "a testament" to value of mobile marketing
Proactive Investors USA & Canada
Mobile marketing services firm Snipp Interactive (CVE:SPN) Thursday said that for the second year in a row, it powered ESPN and Taco Bell's mobile code campaign for the Bowl Championship Series college football games. Snipp's "Mobilize Me" platform ...
Taco Bell, ESPN and Snipp Deliver A Mobile Knockoutmediacaster

all 3 news articles »

02/20/2013 07:24 PM
Invisible PlayStation 4 Already Dubbed a Game Changer - Mobile Marketing Watch

Fortune

Invisible PlayStation 4 Already Dubbed a Game Changer
Mobile Marketing Watch
Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ...
Sony relies on social to spur PS4 salesMarketing Week

all 2,319 news articles »

02/20/2013 09:31 PM
Pinterest Now Valued at $2.5 Billion - Mobile Marketing Watch

Mobile Marketing Watch

Pinterest Now Valued at $2.5 Billion
Mobile Marketing Watch
Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ...

and more »

02/20/2013 04:57 PM
Woz Wonders When Apple's Next Big Innovation Will Come - Mobile Marketing Watch

Mobile Marketing Watch

Woz Wonders When Apple's Next Big Innovation Will Come
Mobile Marketing Watch
Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ...

and more »

02/20/2013 02:02 PM
Square Launches Cutting Edge 'Business in a Box' - Mobile Marketing Watch

Mobile Marketing Watch

Square Launches Cutting Edge 'Business in a Box'
Mobile Marketing Watch
Square Launches Cutting Edge Business in a Box 300x231 Square Launches Cutting Edge Business in a Square has delivered a cutting edge point-of-sale solution to physical retailers with the unveiling of its new “Business in a Box.” According to the ...

and more »

search marketing - Google News

Google News


02/21/2013 09:53 AM
Search: The Boon Or Bane Of B2B Marketers? - MediaPost Communications

Search: The Boon Or Bane Of B2B Marketers?
MediaPost Communications
When the “long tail” of search was first introduced, many search marketers embraced it as a cost-effective way to manage campaigns. The assumption was that long-tail queries, being quite specific, would yield higher ROI than shorter, more generic queries.


02/20/2013 02:28 AM
“Search Marketing is very ROI focused and measurable” - Digital Market Asia

Digital Market Asia

“Search Marketing is very ROI focused and measurable”
Digital Market Asia
Search Marketing may have been around longer than some other forms of digital marketing like social media, however, it is and always will be relevant and important for marketers. Search Marketing is non-intrusive, unlike many other forms of marketing ...


02/19/2013 11:17 PM
Creative Content Marketing: Winning Hearts, Minds & Wallets - Search Engine Watch

PR Web

Creative Content Marketing: Winning Hearts, Minds & Wallets
Search Engine Watch
TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds & Wallets, to a packed room yesterday. Over the course of an hour, he shared insights, case studies and processes ...
What B2B SEO's Need To Know About Buyer PersonasSearch Engine Land
'Marketers are facing a content skills gap'Marketing Week
Don't Just Check the Box on ContentClickZ
BizReport
all 16 news articles »

02/20/2013 12:45 AM
Facebook: A Growing Presence in Local Search - Direct Marketing News

The Point

Facebook: A Growing Presence in Local Search
Direct Marketing News
He may not have a crystal ball, but Bill Connard, VP of local search solutions at Rio SEO, predicts that Facebook's Graph Search will give Google and Bing a run for their money when it comes to local search practices in 2013. “I expect Facebook will be ...
Webinar: Learn How Graph Search Will Impact MarketingPR Web (press release)
Facebook's Graph Search Ignites Race To Go LocalMediaPost Communications
Understanding Facebook's Graph SearchBostInno (blog)
Hospitality Net (press release) -Business 2 Community
all 22 news articles »

02/20/2013 10:58 AM
40% of Americans Use Local Search Everyday, LocalSearchForDentists.com ... - PR Web (press release)

PR Web (press release)

40% of Americans Use Local Search Everyday, LocalSearchForDentists.com ...
PR Web (press release)
Local Internet Searches for dentists and dental practices did not exist just a few years ago the way you see it today. According to Graig Presti, CEO of LocalSearchForDentists.com, Local Internet Search Marketing is the most significant change in the ...

and more »

02/14/2013 06:12 AM
Live @ SMX West: Big Data & Search Marketing - Search Engine Land

Search Engine Land

Live @ SMX West: Big Data & Search Marketing
Search Engine Land
In the early days of search marketing, it was relatively easy to get by using a few simple tools, a spreadsheet, and just casually surfing the Web to see what your competitors were up to. Not so today, in this new era of “big data.” Most search ...


02/19/2013 01:27 AM
KeyRelevance Search Marketing Professionals to Speak at SMX West 2013 ... - PR Web (press release)

PR Web (press release)

KeyRelevance Search Marketing Professionals to Speak at SMX West 2013 ...
PR Web (press release)
KeyRelevance, a Dallas based search marketing agency, today announced that their President, Christine Churchill, has been selected to speak at the Search Marketing Expo West (SMX West) Conference in San Jose, CA March 11-14, 2013. In her Day One ...

and more »

02/21/2013 01:09 AM
Google Expert to Keynote International Search Summit at SMX West - PR Web (press release)

Google Expert to Keynote International Search Summit at SMX West
PR Web (press release)
The issues specific to international campaigns are rarely covered in-depth, so this is a unique opportunity to really focus on those and give delegates insight into how they can maximize their global search marketing efforts. “Maile has spent many ...
Live @ SMX West: Inside Google's Game-Changing Knowledge GraphSearch Engine Land

all 2 news articles »

02/21/2013 03:35 AM
Google authorship described as 'no-brainer' - Vertical Leap News (press release)

Google authorship described as 'no-brainer'
Vertical Leap News (press release)
The use of Google authorship as a search engine marketing tactic has been labelled a 'no-brainer' by one commentator. Contributing to business2community.com, Hari Luker shared a screen-shot of a search engine results page with three results on it; one ...

and more »

02/15/2013 01:34 AM
WordStream's Larry Kim is Speaking at the Search Marketing Expo West in San ... - San Francisco Chronicle

San Francisco Chronicle

WordStream's Larry Kim is Speaking at the Search Marketing Expo West in San ...
San Francisco Chronicle
Larry Kim, Founder and CTO of the search marketing software company WordStream, will be participating in a live discussion at this years' Search Marketing Expo West (SMX West). The conference takes place in San Jose, California, from March 11-13, 2013.


social media - Google News

Google News


02/21/2013 03:24 AM
Obama's Social-Media Gamble - Daily Beast

Daily Beast

Obama's Social-Media Gamble
Daily Beast
“These social-media outlets are the source of news for a large number of Americans,” White House spokesman Josh Earnest tells me. “This gives the president and vice president a unique opportunity to have a two-way conversation with them, and gives ...
Biden's 'Shotgun' Remarks Spur Social Media FlurryKTXL

all 160 news articles »

02/21/2013 08:54 AM
Job Cred: Social Media Certification Revs the Resume - Huffington Post

Job Cred: Social Media Certification Revs the Resume
Huffington Post
For the first time ever, the skill sets and resume building certifications that relate to the newest iteration of digital proficiencies are cheap, accessible, and increasingly credible. If your social media skills are behind the curve or if you are ...
Social Media: A Roadmap for the ChannelThe VAR Guy
Stop! Before you hire a social media guru read thisBeacon News (blog)

all 3 news articles »

02/21/2013 06:34 AM
Feds Roll Out Social Media Metrics, API - InformationWeek

Feds Roll Out Social Media Metrics, API
InformationWeek
The metrics, developed by the Federal Social Media Community of Practice, provide a framework for measuring the impact of social media on agency programs. They measure seven categories of social media performance: breadth, depth, direct engagement, ...


02/21/2013 11:50 AM
Manti Te'o causing NFL teams to mine social media more - USA TODAY

Manti Te'o causing NFL teams to mine social media more
USA TODAY
INDIANAPOLIS â€Â" It's official: This can now be considered "The Manti Te'o scouting combine'' for the way the catfished Notre Dame linebacker has altered the way teams are scouring draft prospect involvement on social media. Te'o, the former Fighting ...


02/21/2013 08:20 AM
NASCAR drivers talk about social media - ESPN (blog)

NASCAR drivers talk about social media
ESPN (blog)
Brad Keselowski's photo posted from his car during the red-flag delay of the 2012 Daytona 500 was the spark NASCAR needed to make social media a fully integrated part of its marketing and communications plan. NASCAR officials considered punishing ...

and more »

02/21/2013 11:03 AM
Rebecca Marino quits tennis because of bullying on social media - Yahoo! Sports (blog)

Yahoo! Sports (blog)

Rebecca Marino quits tennis because of bullying on social media
Yahoo! Sports (blog)
Marino admitted during a conference call this week announcing her retirement that she has been battling depression for over six years and all the negative energy from the social media outlets just pushed her into a darker place instead of improving her ...
'Social media took its toll on me': How online hate attacks led to Rebecca ...Calgary Herald
Pro athletes deal with social media attacks in different waysCTV News
Rebecca Marino Quits Tennis Following Attacks on Social MediaMashable

all 44 news articles »

02/21/2013 11:48 AM
William Shatner Dishes on His Foray Into Social Media - Forbes

William Shatner Dishes on His Foray Into Social Media
Forbes
Shatner Twiiter In recent weeks, William Shatner has emerged as a social media icon of sorts. Not only did the actor, pitchman and onetime Captain Kirk engage an in-orbit astronaut in a Twitter chat, he also joined the more raw world of Reddit and took ...


02/21/2013 11:49 AM
Manti Te'o spurs more social media watching by teams - NFL News

NFL News

Manti Te'o spurs more social media watching by teams
NFL News
"We've done a lot of digging on social media," Speilman said at the NFL Scouting Combine on Thursday, "and have a pretty in-depth picture of these players that are involved or not involved in social media. How many times they tweet or twit, I don't ...


02/21/2013 01:01 AM
Use protection when engaging in social media - Chicago Tribune

Forbes

Use protection when engaging in social media
Chicago Tribune
You should review all apps and add-ons associated with your social media accounts regularly, as each is a potential access point for a security breach. Remove the apps and add-ons you no longer use. In the event of a compromised account, immediately ...
Jeep's Social Media Team Posted 'How Not To Get Hacked' Article 15 Minutes ...Jalopnik
Another Headache For Chrysler's Social Media Team With Jeep Twitter HackForbes
Hacking your own social media accounts: new trendAGBeat
The Independent Florida Alligator -Crain's Detroit Business (blog) -LiveScience.com
all 479 news articles »

02/21/2013 04:10 AM
The Most Common B-to-B Social Media Question (And the Answer) - Forbes

Forbes

The Most Common B-to-B Social Media Question (And the Answer)
Forbes
The most common question B-to-B marketers ask me is: “How do I use social media to get more leads?” And the answer is: Treat it just like any other sales process, with the key exception that you have to earn every lead through demonstrating value ...