Friday, 1 March 2013

mobile marketing - Google News

Google News


02/28/2013 12:46 PM
Chok! Chok! Chok! ad shakes up mobile marketing - Reuters

Yahoo!7 News

Chok! Chok! Chok! ad shakes up mobile marketing
Reuters
"The consumer is there so we as marketers start to salivate," said Mike Parker, chief digital officer for McCann, in an interview at the Mobile World Congress. "But people are so underwhelmed by banner ads on tiny screens. We are all still searching ...
Mobile advertising from Asia honored in GSMA Global Mobile Awards 2013Campaign Asia-Pacific

all 3 news articles »

03/01/2013 10:54 AM
Understanding Women and Mobile Payments in Emerging Markets - Mobile Marketing Watch

Mobile Marketing Watch

Understanding Women and Mobile Payments in Emerging Markets
Mobile Marketing Watch
Understanding Women and Mobile Payments in Emerging Markets 300x225 Understanding Women and Mobile Payments in Emerging The GSMA mWomen Program and Visa have just released a study on women and mobile money programs.

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03/01/2013 09:46 AM
Facebook to Acquire Advertising Platform from Microsoft - Mobile Marketing Watch

Mobile Marketing Watch

Facebook to Acquire Advertising Platform from Microsoft
Mobile Marketing Watch
Confirmation of the intention came late Thursday from Brian Boland, director of monetization product marketing at Facebook. “Many marketers that advertise on Facebook today use Atlas, and Atlas has been an approved partner for measurement since June,” ...
Facebook confirms buying Microsoft's Atlas to boost ad salesInfoWorld
Facebook buying Microsoft's AtlasITWorld Canada
Facebook acquires Microsoft's Atlas advertising platformFiercemobilecontent
Marketing Land -CIO Today -CMSWire
all 105 news articles »

03/01/2013 02:31 AM
Trailblazers Needed for Mobile Marketing - Campaign Asia-Pacific (blog)

1to1 Media (registration)

Trailblazers Needed for Mobile Marketing
Campaign Asia-Pacific (blog)
The study was designed to measure attitudes towards mobile marketing, primarily within client-side advertisers and marketing services agencies, and surveyed respondents from 18 different markets in the region. What was the key finding? That brands in ...
Marketing Fundamentals at the Heart of Mobile Growth1to1 Media (registration)
What's hot in mobile marketing?bdaily
Mobile web use demands new content marketing strategiesBrafton

all 4 news articles »

03/01/2013 04:20 AM
Ogilvy invests in South African mobile marketing specialist - Telecompaper (subscription)

Ogilvy invests in South African mobile marketing specialist
Telecompaper (subscription)
Ogilvy & Mather has taken a step forward in developing its South African mobile marketing capability by acquiring a majority share in the South Africa mobile marketing company Strike Media Proprietary. Strike Media is a full service mobile marketing ...

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02/28/2013 04:15 AM
Mobile Marketing Madness - ClickZ

Mobile Marketing Madness
ClickZ
It seems every year there is a proclamation that this will be the year for mobile marketing. Well, it's just not that simple. The fact is, mobile usage is growing steadily each and every year, accounting for a larger and larger percentage of how we ...


02/28/2013 10:03 PM
The Era of Social Casino Games Has Begun - Mobile Marketing Watch

Mobile Marketing Watch

The Era of Social Casino Games Has Begun
Mobile Marketing Watch
GameHouse, the Seattle-based division of RealNetworks, is betting all of its chips on social casino games. Sharing the belief that online and mobile gambling may be the next billion dollar industry, Matt Hulett â€Â" the president of GameHouse â€Â" is letting ...

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02/28/2013 03:42 PM
Breaking: Groupon CEO Andrew Mason is Gone - Mobile Marketing Watch

Mobile Marketing Watch

Breaking: Groupon CEO Andrew Mason is Gone
Mobile Marketing Watch
“Groupon will continue to invest in growth, and we are confident that with our deep management team and market-leading position, the company is well positioned for the future,” Leonsis stated after news of Mason's dismissal was confirmed. The news ...
Mason Marches, Groupon RegroupsE-Commerce Times

all 311 news articles »

02/28/2013 09:15 AM
Barnes & Noble Confirms Plummeting Nook Sales - Mobile Marketing Watch

Mobile Marketing Watch

Barnes & Noble Confirms Plummeting Nook Sales
Mobile Marketing Watch
Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ...
Barnes & Noble's Nook sales plunge 26% despite digital media gainsFiercemobilecontent

all 104 news articles »

02/28/2013 12:17 PM
50+ Events in Social Media Marketing, Mobile Strategy and More - Mashable

50+ Events in Social Media Marketing, Mobile Strategy and More
Mashable
In it's 5th installment, the Mobile Marketing Strategies Summit has set out to provide an outlet for educating corporate decision makers on the value of a comprehensive mobile marketing strategy. Past summits have provided attendees with presentations ...


social media - Google News

Google News


03/01/2013 10:32 AM
Social Media: Inside the UFC, Dana White - ESPN (blog)

ESPN (blog)

Social Media: Inside the UFC, Dana White
ESPN (blog)
“A chef [Anthony Bourdain] tweeted about the fight tonight,” White said, discussing how the UFC looks to engage with both fans and high-profile personalities on social media. “Things like this pop up. He's got 1.5 million followers. “Holy [expletive ...

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03/01/2013 09:00 AM
Your Social Media Reputation Can Attract Employees - TIME

Your Social Media Reputation Can Attract Employees
TIME
Want to hire great employees and keep them happy? Make sure you have a good social media reputation. That's the surprising message of a new survey by staffing services firm Spherion, which looked at high-achieving “emergent” professionals, who are ...


03/01/2013 10:44 AM
Social Madness launches: Let the social media craze begin - South Florida Business Journal (blog)

Social Madness launches: Let the social media craze begin
South Florida Business Journal (blog)
“I would recommend people be genuine about participation and not spam their audience because that's not what this is about,” said Jeff Cohen, director of social media for MDG Advertising. “It's about rallying their community behind their efforts, which ...
PSBJ social-media challenge returnsPuget Sound Business Journal (Seattle) (blog)
Social Madness: Get in the social media gamePortland Business Journal (blog)
Ready to tweet? Corporate social media competition ramps up in HoustonHouston Business Journal (blog)
Business First of Columbus (blog) -Dayton Business Journal (blog) -Philadelphia Business Journal (blog)
all 15 news articles »

03/01/2013 08:22 AM
Groupon, or Why Nobody Owns the Social Media ETF - Barron's (blog)

Globe and Mail

Groupon, or Why Nobody Owns the Social Media ETF
Barron's (blog)
Social media: Is there a sector of the stock market that gets more buzz with less bang? Certainly not one whose prospects as a widely owned investment are so uncertain. One day, these stocks may richly reward investors. Or they could become a bust.
Major Changes in Short Interest of Major Social Media Leaders (FB, GRPN ...24/7 Wall St.

all 96 news articles »

03/01/2013 08:07 AM
Michigan State's Tom Izzo says social media No. 1 thing he's had to adjust to ... - MLive.com

Michigan State's Tom Izzo says social media No. 1 thing he's had to adjust to ...
MLive.com
The immediate concern would seem to be how to manage the effects from the endless negative messages players are receiving via social media. Whether it be fans of their own school, or trolls from another, the effect, according to Izzo, is noticeable.


03/01/2013 08:23 AM
Marketers Heed China's Social Media Explosion - AdAge.com

CBS Local

Marketers Heed China's Social Media Explosion
AdAge.com
The explosion of social media in China is putting pressure on marketers to increase their spending, learn to navigate key platforms like Tencent and Sina, and forge alliances online with local key opinion leaders, known in China as KOLs. "One ...
Do Zombies Lurk In Yale's China Social Media Account?CBS Local

all 9 news articles »

03/01/2013 05:36 AM
Businesses Think They 'Get' Social Media. Do You? - ReadWriteWeb

ReadWriteWeb

Businesses Think They 'Get' Social Media. Do You?
ReadWriteWeb
Share on: Businesses Think They 'Get' Social Media. Do You? An industry report reveals that 98 percent of companies are using social media, and that 70 percent believe it has a positive impact on their business.
Did you give up social media for Lent?Washington Post
Social Media Ubiquity Requires Synergetic Facility ManagementTechnorati
Social media focus: What do you see as the ROI from social media?The Drum
Econsultancy (blog) -MarketingProfs.com (subscription) -Grand Rapids Business Journal (subscription) (blog)
all 36 news articles »

03/01/2013 08:33 AM
The most followed models on social media - Telegraph.co.uk

Telegraph.co.uk

The most followed models on social media
Telegraph.co.uk
Tyra Banks is the most followed model on social media. Modelinia did some number-crunching and found that Banks came top with nearly 11.3 million followers on Twitter and Facebook combined, and over 1.2 million on Instagram - rather handy for plugging ...
Most Popular Models On Social Media RevealedVogue.com

all 2 news articles »

03/01/2013 09:00 AM
WKU sees value in social media education - Business First of Louisville (blog)

WKU sees value in social media education
Business First of Louisville (blog)
Joanna Phillips-Melancon, associate professor of marketing and sales at WKU, said it became clear a few years ago that more businesses were using social media, and school officials felt there would be a greater need for people who were specifically ...


03/01/2013 10:23 AM
Does the social media reveal true character? - The Nation

Does the social media reveal true character?
The Nation
Elections are a perfect time to share opinions. Over the past two months, Bangkokians have learned more about prospective candidates thanks to their extended election campaigns, as they have been trotting to all areas and corners of the capital meeting ...


search marketing - Google News

Google News


02/28/2013 08:51 AM
The 68 Most Authoritative Search Marketing Blogs In One Custom Search Engine - Search Engine People (blog)

The 68 Most Authoritative Search Marketing Blogs In One Custom Search Engine
Search Engine People (blog)
When I started to explore web marketing I used to track some major blogs like Search Engine Land, Search Engine Journal, Bruce Clay, and Social Media Examiner. As time went on I discovered more blogs and it became harder to track all these blogs.


02/28/2013 08:32 PM
UK's most-visible paid search ad brands revealed - BizReport

UK's most-visible paid search ad brands revealed
BizReport
... frequently and prominently a domain appears in paid search results based on weekly data from the search results for millions of keywords which Searchmetrics uses to populate the database that powers its online software for search and social marketers.

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02/27/2013 06:10 AM
Lenovo Wins eTail Search Marketing Award for Global SEO Campaign - Marketwire (press release)

Lenovo Wins eTail Search Marketing Award for Global SEO Campaign
Marketwire (press release)
With the support of Covario, a leading international search marketing agency, the award-winning campaign resulted in keyword rankings, website traffic, social engagement, and revenues on a global scale for Lenovo that were significantly higher than ...

and more »

02/28/2013 06:02 AM
Medical Search Engine Marketing CEO to Speak at Dallas Rhinoplasty ... - Marketwire (press release)

Medical Search Engine Marketing CEO to Speak at Dallas Rhinoplasty ...
Marketwire (press release)
SAN DIEGO, CA--(Marketwire - Feb 28, 2013) - The 30th Annual Dallas Rhinoplasty Symposium will be held in Dallas, TX from March 8-10, 2013. The medical website design and search engine marketing team from Rosemont Media will be in attendance, ...


03/01/2013 07:52 AM
10 Free Tools to Enhance Your Content Marketing Efforts - Marketing Pilgrim

Marketing Pilgrim

10 Free Tools to Enhance Your Content Marketing Efforts
Marketing Pilgrim
content marketing As authors, it's our job to answer questions, talk about industry developments and write about topics that provide value to readers for months, or even years to come. As search engines continue to evolve, so do the resources we have ...


02/27/2013 01:12 AM
Facebook Graph Search: How Multi-Location Brands & Local Marketers Can ... - Search Engine Watch

Business 2 Community

Facebook Graph Search: How Multi-Location Brands & Local Marketers Can ...
Search Engine Watch
Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. When people on the go search for businesses, they typically need directions to the ...
Facebook Graph Search is useful to local marketersVertical Leap News (press release)
Facebook Graph Search: How it Can Impact Your Social Media MarketingBusiness 2 Community
Graph Search and 7 implications for brandsMarketing magazine Australia (blog)
browser media -MediaPost Communications -Coast Digital (blog)
all 35 news articles »

03/01/2013 10:15 AM
How to Develop a Multilingual Content Marketing Strategy - Search Engine Journal

Search Engine Journal

How to Develop a Multilingual Content Marketing Strategy
Search Engine Journal
Multilingual As online users become more savvy and increasingly reject direct and invasive advertising techniques, content marketing is becoming ever more important. It's a key way to engage customers and spread brand awareness. Creating content that ...


02/26/2013 07:15 AM
18 Social & Local Marketing Ideas Based on the Consumer Journey - Search Engine Watch

18 Social & Local Marketing Ideas Based on the Consumer Journey
Search Engine Watch
Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve marketing performance? All the ideas below are based around the consumer pathway, a seven-step process which sits at the root ...


02/27/2013 08:14 AM
A Guide To Understanding Big Testing & Massively Parallel Marketing - Search Engine Land

A Guide To Understanding Big Testing & Massively Parallel Marketing
Search Engine Land
Paid search marketing, especially at the top of the funnel, is particularly well-suited to parallel experimentation. Many brands already partition paid search using campaigns and keyword groups. Often, these represent different sets of touchpoints that ...


02/26/2013 03:47 PM
Roar Search Marketing Offers Guaranteed SEO Services That Generate Traffic ... - SBWire (press release)

Roar Search Marketing Offers Guaranteed SEO Services That Generate Traffic ...
SBWire (press release)
Melbourne, Victoria -- (SBWIRE) -- 02/26/2013 -- Online businesses need to implement and execute proven Internet marketing strategies in a timely and efficient manner. Search Engine Optimisation is considered the essential method most necessary for an ...


internet marketing - Google News

Google News


02/27/2013 07:41 PM
Explore online marketing â€Â" Haruna Iddrisu advises MSMEs - GhanaWeb

Explore online marketing â€Â" Haruna Iddrisu advises MSMEs
GhanaWeb
The Minister of Trade and Industry, Mr Haruna Iddrisu, has said the Internet provides enormous opportunities for business, particularly Micro Small and Medium Enterprises (MSMEs) in the country to make their products and services known to the global ...


02/28/2013 03:11 AM
Internet Marketing Agency WSI Milton Delivers Southern Ontario Guest Speaking ... - The Edwardsville Intelligencer

Internet Marketing Agency WSI Milton Delivers Southern Ontario Guest Speaking ...
The Edwardsville Intelligencer
Since the beginning of the 2013 calendar year, Denise Gervais of online marketing service provider WSI Milton has been on the move in order to guide small to medium sized business owners in the effective use of the web to generate leads. Acting as a ...

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03/01/2013 06:02 AM
AWOA.com Announces Specialized International Internet Marketing Services ... - SBWire (press release)

AWOA.com Announces Specialized International Internet Marketing Services ...
SBWire (press release)
Fort Lauderdale, FL -- (SBWIRE) -- 03/01/2013 -- A Work of Art, Inc., a full service web design SEO and marketing company in business for over 24 years, has announced the addition of international internet marketing services to its suite of marketing ...


03/01/2013 05:03 AM
Leading Toronto Internet Marketing Company Numero Uno Web Solutions ... - DigitalJournal.com (press release)

Leading Toronto Internet Marketing Company Numero Uno Web Solutions ...
DigitalJournal.com (press release)
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for content marketing, designed to help firms gain ...

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02/27/2013 05:10 PM
How Boardwalk Auto Group Succeeded with Online Marketing - Dealer Marketing Magazine

How Boardwalk Auto Group Succeeded with Online Marketing
Dealer Marketing Magazine
This month I am interviewing Jack Weinzierl, director of internet marketing for the Boardwalk Auto Group's 10 dealerships. Jack has 23 years experience as a results-driven sales and marketing executive specializing in startup and territory expansion ...


02/28/2013 12:38 PM
Popular Long Island Internet Marketing Email Newsletter Gets A Facelift - Danbury News Times

Popular Long Island Internet Marketing Email Newsletter Gets A Facelift
Danbury News Times
Long Island Internet Marketing Company Online Marketing Muscle makes an already successful marketing tactic even more effective by integrating video into its popular newsletter the "Marketing Minute". This simple change has almost doubled subscriber ...

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03/01/2013 04:34 AM
Award Winning Internet Marketing and SEO Company SEONifty Celebrates 15 ... - Virtual-Strategy Magazine (press release)

Award Winning Internet Marketing and SEO Company SEONifty Celebrates 15 ...
Virtual-Strategy Magazine (press release)
SEONifty celebrates 15 years of helping businesses reap the rewards of Internet marketing. Visitors to the award winning SEO company's website can request an online quote, view packages and prices, browse the informative blog, learn about services and ...

and more »

02/27/2013 01:22 AM
Long Island Internet Marketing Company Establishes Win-Win Internship ... - Virtual-Strategy Magazine (press release)

Long Island Internet Marketing Company Establishes Win-Win Internship ...
Virtual-Strategy Magazine (press release)
While experiencing the beginnings of a growth spurt, Internet Marketing Company, Online Marketing Muscle snubs the challenging economy and implements an internship program to tap into and provide real life growth opportunities for Long Island's young ...

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02/26/2013 12:51 PM
Expert Advice on Perfecting Your Internet Marketing - Resource Nation (blog)

Resource Nation (blog)

Expert Advice on Perfecting Your Internet Marketing
Resource Nation (blog)
For advice on perfecting your internet marketing, we turned to Claiborne Yarbough, the business development manager for Paveya, a North Carolina-based inbound marketing agency. Yarbough spends a third of each day following trends and reading blogs ...


02/27/2013 08:34 AM
Developaweb Offers the Best Internet Marketing Services in Vancouver - SBWire (press release)

IMSoup

Developaweb Offers the Best Internet Marketing Services in Vancouver
SBWire (press release)
Vancouver, BC -- (SBWIRE) -- 02/27/2013 -- Developaweb provides cost-effective solutions for companies and individuals and offers the best internet marketing services in Vancouver. The internet marketing experts in Vancouver at the company provide PPC, ...
Avital Web Presents Small Businesses Comprehensive Internet Marketing ...IMSoup

all 6 news articles »