social media - Google News

Google News

11/30/2012 03:52 PM

Social Media Loses Big With Holiday Shoppers - Forbes

ReadWriteWeb Social Media Loses Big With Holiday Shoppers Forbes And while shoppers are engaging with retailers via social media â€Â" IBM found they expressed positive consumer sentiment on promotions, shipping and convenience as well as the retailers themselves at a three to one ratio â€Â" they aren't using it to ... Who's in Charge of Social Media Privacy?Huffington Post (blog) ON THE WEB: Start social media marking well in advanceLas Cruces Sun-News State of the Social Web: How We Used Facebook, Twitter and Other Social ...Jackson Clarion Ledger (blog) BusinessNewsDaily -Pitch (blog) -National Mortgage Professional Magazine all 38 news articles »

11/30/2012 11:25 AM

Social media: Rewards programs sprout up - ESPN (blog)

Social media: Rewards programs sprout up ESPN (blog) Social media rewards programs have started popping up across the sports landscape as teams seek to recognize their most engaged fans. SocialToaster FANACTIVE, a social-media-meets-sports platform, is one of the companies working with professional ...

11/30/2012 08:35 AM

Social Media Breathes New Life Into Branded Content - Forbes

Forbes Social Media Breathes New Life Into Branded Content Forbes This was a burgeoning trend highlighted at the Forbes and Capital One “Social Media: Cracking the Code” forum in New York on September 20, an event where social media experts and small business owners shared their insights and experiences. It's safe ... and more »

11/30/2012 03:15 PM

Being Strategic With Social Media - Huffington Post (blog)

Being Strategic With Social Media Huffington Post (blog) In the last few years, social media has been the go-to solution for organizations seeking a quick fix for things from raising event attendance to publicizing their latest and greatest. Facebook this, tweet that, YouTube this. But, if the past failures ...

11/30/2012 05:41 PM

Social media threatens dictators - San Francisco Chronicle

San Francisco Chronicle Social media threatens dictators San Francisco Chronicle Most of the world's dictators share a common fear, and it's not of the United States, NATO, the United Nations or any outside entity. No, the force that most threatens them is social media. Originally designed as enhanced online chat forums for young ... and more »

11/30/2012 12:27 PM

Avoid Vague Social Media Policies - InformationWeek

WJXT Jacksonville Avoid Vague Social Media Policies InformationWeek Dan Liutikas | November 30, 2012 02:25 PM. A recent decision by the National Labor Relations Board, the first social media case the NLRB has decided, provides employers with some guidance on which types of social media policies may not be appropriate. NLRB Advice on Acceptable Social Media PoliciesJD Supra (press release) all 8 news articles »

11/30/2012 03:31 PM

School's in for social media - Sydney Morning Herald

Sydney Morning Herald School's in for social media Sydney Morning Herald Despite this, Spink's use of social media in the classroom is unusual. In Australia, many schools block access to sites including Facebook, Twitter and YouTube. A recent survey of more than 3000 educators by the Australian Teacher Magazine found 72 per ... and more »

11/30/2012 07:21 AM

Social media make helping personal - CNN International

Social media make helping personal CNN International Although nonprofits are frequently focused on the big picture, social media communities are able to respond in real time to calls for help, no matter the nature. It's a bonus for those who either can't afford to or don't want to merely donate funds and ...

11/30/2012 10:19 AM

Sorry, CEOs: Social media is a hands-on task - Crain's Chicago Business (blog)

Sorry, CEOs: Social media is a hands-on task Crain's Chicago Business (blog) He said it's a shame organizations outsource all of their social media because when the relationship ends (and it always ends), the intimate knowledge of the people you connect with go away. Sure, the fans, followers, viewers, listeners and connections ...

11/29/2012 06:16 PM

New York Times reporter acquires social-media minder - Washington Post (blog)

GigaOM New York Times reporter acquires social-media minder Washington Post (blog) Jodi Rudoren explains how the New York Times has equipped her with a minder for her social media activity. "I work with an editor on a strategy on posts," says Rudoren. Does the editor review each and every tweet? "That's what working with an editor ... NYT: Jodi Rudoren's social media arrangement not a punishmentPoynter.org Social media posts by NYT's Jerusalem bureau chief to have oversightJewish Telegraphic Agency Jodi Rudoren to get social media oversightPolitico (blog) GigaOM -Adweek -Huffington Post all 26 news articles »

mobile marketing - Google News

Google News

11/30/2012 07:24 AM

3 Mobile Marketing Technologies to Watch in 2013 - Business 2 Community

Business 2 Community 3 Mobile Marketing Technologies to Watch in 2013 Business 2 Community mobile marketing Mobile, mobile and mobile. If someone asked you to describe the top three digital marketing trends for next year, that might be your answer. As 2012, the year of social media, draws to a close; it's time to start planning for 2013. For ...

11/28/2012 06:05 AM

Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Mobile Marketing: How To Generate Loyalty On The Go Forbes It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ... and more »

11/30/2012 09:38 AM

FCC Issues Declaratory Ruling on the SoundBite Petition: Confirmatory Opt-Out ... - Sacramento Bee

Destination CRM FCC Issues Declaratory Ruling on the SoundBite Petition: Confirmatory Opt-Out ... Sacramento Bee The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, and SoundBite Communications, a customer communications expert and industry influencer, led an alliance of MMA members and trade ... Mobile Marketers Win Important FCC Text Message RulingAdweek FCC Clarifies Opt-Out Procedures for Text MarketingDestination CRM FCC rules for SoundBite on opt-out text message complianceFiercemobilecontent The BLT: Blog of Legal Times (blog) -Law360 (subscription) all 34 news articles »

11/29/2012 12:30 PM

Ten Ways to Optimize your Mobile Marketing Efforts - iMedia Connection (blog)

iMedia Connection (blog) Ten Ways to Optimize your Mobile Marketing Efforts iMedia Connection (blog) Smart marketers know how to move mobile users to the narrowest point of the purchase funnel by leveraging contextual information to positively impact user engagement and improve overall ad-supported mobile media experiences. Greater relevancy to your ...

11/28/2012 11:14 AM

What Mobile Marketers Can Learn From The Papa John's Lawsuit - Business 2 Community

Business 2 Community What Mobile Marketers Can Learn From The Papa John's Lawsuit Business 2 Community Mobile marketing has become quite ubiquitous I would say as it seems not a day goes by where we are not reading about something relating to mobile marketing. For example last week's announcement by Orbitz highlighting the fact that smartphones now ... and more »

11/30/2012 06:09 AM

Mobile app downloads surged 33 percent after iPhone 5 launch - VentureBeat

VentureBeat Mobile app downloads surged 33 percent after iPhone 5 launch VentureBeat The drop in the cost of acquiring new loyal app users should be welcomed by developers, who worry that marketing costs may eat away at the profits that they get from free-to-play mobile games, where users play for free and pay real money for virtual goods. App downloads saw a surge after iPhone 5 releasetuaw.com Mobile App Downloads Surged by 33 Percent in October Post-iPhone 5, Find ...Sacramento Bee Mobile app downloads surge 33% after iPhone 5 releaseVatorNews Telecom Lead all 17 news articles »

11/30/2012 07:18 AM

Tradedoubler's Launch of M-Affiliate Marketing Proves a Winner at Effective ... - IT News Online

Tradedoubler's Launch of M-Affiliate Marketing Proves a Winner at Effective ... IT News Online Tradedoubler, the international performance marketing and technology leader, has won the Mobile Marketing Magazine Award's 'Most Effective Mobile Affiliate Campaign' category for its innovative and revenue-generating work for The Body Shop, at a ... and more »

11/29/2012 08:30 AM

Social content: Better than ads for mobile marketing - Brafton

Brafton Social content: Better than ads for mobile marketing Brafton In the Content Marketing Institute's recent B2C report, 43 percent of survey respondents plan to use mobile marketing in 2013. More, 42 percent of B2C marketers will develop mobile applications to engage with prospects. Overall, 85 percent of B2C ... and more »

11/28/2012 08:14 AM

Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds - Proactive Investors USA & Canada

Proactive Investors USA & Canada Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds Proactive Investors USA & Canada Vancouver-based mobile marketing services firm Snipp Interactive (CVE:SPN) reported Wednesday a more than 50 per cent increase in third quarter revenue, citing a growing sales channel through existing and new customers. For the quarter that ended ... and more »

11/29/2012 10:12 AM

Mobile marketing works but it's often underestimated - QR Code Press

QR Code Press Mobile marketing works but it's often underestimated QR Code Press The use of mobile marketing is picking up at a tremendous rate and consumers are highly enthusiastic and responsive to many of its various forms, driving mcommerce and offline shopping overall, but they are also under the impression that they don't ... Mobile Ads Still Lag In Likability Among ConsumersMinonline (subscription) all 2 news articles »

digital marketing - Google News

Google News

11/30/2012 05:04 AM

2013 Traffic and Conversion Summit will Hold Digital Marketing Sessions on ... - Equities.com

2013 Traffic and Conversion Summit will Hold Digital Marketing Sessions on ... Equities.com The digital marketing sessions at the 2013 Traffic and Conversion Summit, being held January 18-20, 2013 in San Francisco, California, will cover a wide range of important topics. The event will certainly be the place to be for any entrepreneur or ... and more »

11/30/2012 03:50 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog) 10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here are some of the most interesting digital marketing stats we've seen this week. Stats include how retailers are performing on Pinterest, m-commerce, paid search revenue on Black Friday, spam emails, marketing attribution, and Tesco's dominance of ...

11/29/2012 10:09 AM

Digital marketers share success stories at 'BtoB's' NetMarketing Breakfast - BtoB Magazine

Digital marketers share success stories at 'BtoB's' NetMarketing Breakfast BtoB Magazine San Franciscoâ€Â"Digital marketers from Cisco Systems, Hewlett-Packard Co., Hitachi Data Systems and SAP shared case studies of successful digital marketing programs at BtoB's NetMarketing Breakfast here Wednesday. Petra Neiger, senior manager-digital ...

11/29/2012 01:20 AM

Digital Marketing Experts from Forrester Research, Microsoft, Sony Electronics ... - San Francisco Chronicle

San Francisco Chronicle Digital Marketing Experts from Forrester Research, Microsoft, Sony Electronics ... San Francisco Chronicle Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions that optimize web analytics and digital marketing performance, has added marketing leaders from Las Vegas Sands, Microsoft, Seagate, Sony and United Airlines to ...

11/27/2012 09:48 AM

Adobe reaches for share of digital marketing - MarketWatch

Adobe reaches for share of digital marketing MarketWatch Adobe Systems Inc. (NASDAQ:ADBE) has created a suite of indispensable tools for digital artists; now it plans to do the same for digital marketers. Social networks and mobile apps are engaging people in new ways that marketers are eager to embrace.

11/30/2012 03:03 PM

LinkedIn more popular than Hubspot, Myspace and Obama - Equities.com

LinkedIn more popular than Hubspot, Myspace and Obama Equities.com Silicon Cloud, a digital marketing agency based in Ireland &, Florida, have found that LinkedIn is the biggest attraction for digital marketing blog readers. The month long research found that LinkedIn was a bigger draw than other key attractions like ... and more »

11/28/2012 09:41 AM

A Successful Digital Marketing Platform Has both a Vision and a Strategy - CMSWire

A Successful Digital Marketing Platform Has both a Vision and a Strategy CMSWire In this technology age, marketing teams have had trouble adapting a digital marketing strategy, but a new report from Garter shows these companies how to utilize this technique. It has been frequently reported that many marketing teams are having ...

11/28/2012 11:35 AM

Small Businesses Moving to Digital Marketing - iMedia Connection (blog)

Small Businesses Moving to Digital Marketing iMedia Connection (blog) Small and medium-sized businesses are beginning to realize that digital marketing and online advertising are important tools in achieving success. In the past, many small business owners had ignored digital media, and they were subsequently left in the ... and more »

11/30/2012 11:55 AM

Nonprofit Marketing Trends 2013 - Business 2 Community

Nonprofit Marketing Trends 2013 Business 2 Community Digital marketing is becoming an increasingly large portion of nonprofit marketing. With methods extending into every corner of the Internet, including search engines, social media, blogs/forums and paid advertising, it is easier than ever to share ...

11/20/2012 02:48 AM

Asia lags in digital marketing - ZDNet

ZDNet Asia lags in digital marketing ZDNet Summary: Companies in the region understand the importance of digital marketing, but many do not have a comprehensive roadmap or use data correctly to better engage with customers online. Ellyne Phneah. By Ellyne Phneah | November 20, 2012 -- 09:43 ... Digital Marketing Not the First Priority for Asia-Pacific MarketersKoMarketing Associates Digital ad spend will double over next few years, Adobe report findsThe Australian Australia outstrips APAC for digital marketing spend, activityMarketing magazine Australia Techgoondu -CommsDay -B&T Marketing & Media all 24 news articles »

search marketing - Google News

Google News

11/30/2012 09:12 AM

Lessons Learned: Presenting at a Search Marketing Conference - Search Engine Journal

Search Engine Journal Lessons Learned: Presenting at a Search Marketing Conference Search Engine Journal Presenting at a search engine marketing conference, like the SMX East 2012, had been a goal of mine since I got into the industry just under five years ago, but even though I felt like an expert in the field for what I was presenting, I never thought I ...

11/29/2012 08:45 AM

Cracking the Code on Facebook Search Marketing Success - Search Engine Journal

Search Engine Journal Cracking the Code on Facebook Search Marketing Success Search Engine Journal From a search marketing perspective, the sheer volume of data on Facebook presents both an opportunity and a challenge when it comes to developing customized, effective campaigns that deliver results. Based on experience with advertisers spanning ... and more »

11/28/2012 11:07 AM

Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? - Search Engine Land

Search Engine Land Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? Search Engine Land The one case where search marketers have 'stolen' real revenue from display teams has been within Facebook advertising (not the new FBX exchange) â€Â" when launched Facebook advertising was obviously the domain of media buyers, but when they ...

11/29/2012 09:30 AM

Glogou Launches Products To Help US Companies Do Search Marketing In China - Search Engine Land

Search Engine Land Glogou Launches Products To Help US Companies Do Search Marketing In China Search Engine Land Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to ...

11/30/2012 04:14 PM

nFusion Achieves Certified Kenshoo Enterprise [Pro Agency] Designation - Equities.com

nFusion Achieves Certified Kenshoo Enterprise [Pro Agency] Designation Equities.com “The Kenshoo platform allows the nFusion SEM team to spend more time thinking strategically and collaboratively with our clients and less time in the weeds of bid management,” says nFusion's Rebekah Thomas, Senior Search Marketing Manager. Kenshoo ... and more »

11/30/2012 09:18 AM

Study: Singles Seek Smartphones, While Couples Cozy up to Tablets - ADOTAS

Study: Singles Seek Smartphones, While Couples Cozy up to Tablets ADOTAS LOS ANGELES (November 29, 2012) â€Â" The Search Agency, a global online marketing firm and the largest independent US search marketing agency, today announced the results of its 2012 Online User Behavior and Engagement Study, conducted online by ...

11/30/2012 07:56 AM

Deep Dive Into Bing Webmaster Tools: Part 1 - Search Engine Land

Search Engine Land Deep Dive Into Bing Webmaster Tools: Part 1 Search Engine Land Over the last decade, search engine marketing has become a multi-billion dollar media channel powerhouse. It currently represents half of the $35B digital marketing budgets in the U.S., and it's even bigger globally. The marriage between search ...

11/27/2012 11:44 AM

The 6 Most Important Things International Search Marketers Should Know To Be ... - Search Engine Land

Search Engine Land The 6 Most Important Things International Search Marketers Should Know To Be ... Search Engine Land So, what are the six most important things to do to develop this international search marketing knowledge? Attend Conferences; Identify The Knowledge Experts; Get To Know The Experts; Participate In Training Courses; Network With Similar Professionals ...

11/28/2012 08:28 AM

Microsoft marketing blitz attacks Google for change that allows money to sway ... - Newser

ITBusiness.ca Microsoft marketing blitz attacks Google for change that allows money to sway ... Newser The attack starts Wednesday with a marketing campaign focused on a recent change in how Google runs the part of its search engine devoted to shopping results. The revisions require merchants to pay Google to have their products listed in the shopping ... Bing claims Google product search leaves online shoppers ScroogledInternet Marketing News Bing's "Scroogled" Campaign Accuses Google of Dishonest SearchMarketing Vox News Greenlight urges early adoption of Google's new remarketing productTravolution ITBusiness.ca -Marketing Week -Kansas City Star all 493 news articles »

11/30/2012 03:15 AM

Aerospace Marketing Ideas and Strategy from ByReputation's New Aerospace ... - Equities.com

Aerospace Marketing Ideas and Strategy from ByReputation's New Aerospace ... Equities.com Aerospace companies can now be found with ByReputation's new marking service which promotes the use of organic search engine optimization, local search directories, and content marketing. To get a free aerospace marketing consult from an expert, ... and more »