mobile marketing - Google News

Google News

10/05/2012 05:37 PM

Mondelez International Launches Mobile Futures - HispanicBusiness.com

ConfectioneryNews.com Mondelez International Launches Mobile Futures HispanicBusiness.com Mondelez International Inc., a maker of chocolate, biscuits, gum and candy -- formerly Kraft Foods Inc. -- today announced a breakthrough mobile marketing initiative during New York's Advertising Week. The new program, Mobile Futures, aims at igniting ... MMA's SM2 a Launch Pad for Mondelez International's "Mobile Futures"Sacramento Bee Mondelez joins start-ups for mobile marketing ventureConfectioneryNews.com Mondelez Searching for Startup Partners as it Boosts MobileAdAge.com CSNews Online -brandchannel.com -Marketing Week all 37 news articles »

10/05/2012 05:50 PM

ExactTarget Named MMA's First North America Premier Member - Sacramento Bee

ExactTarget Named MMA's First North America Premier Member Sacramento Bee NEW YORK, Oct. 5, 2012 -- /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that global interactive marketing provider ExactTarget (NYSE:ET) has become the ... and more »

10/05/2012 07:12 AM

Verizon's Hillier discusses data privacy and the future of mobile marketing - Fiercemobilecontent

Verizon's Hillier discusses data privacy and the future of mobile marketing Fiercemobilecontent Sue Marek, Editor-in-Chief of FierceMobileContent, recently talked with Colson Hillier, Verizon's vice president of precision marketing, about the company's inroads in mobile marketing. FierceMobileContent: Why did Verizon decide to form the Precision ...

10/04/2012 12:56 PM

A mobile marketing war - Toronto Sun

A mobile marketing war Toronto Sun Three years on, as the company moves aggressively into the mobile computing business with its Kindle tablets and ereaders, Amazon has already spent $34 million US on TV advertising for the Kindle in the first half of the year, according to Kantar Media ... and more »

10/05/2012 02:54 PM

Microsoft Does 'Mobile' Marketing on Apple Turf - Mobile Marketing Watch

Mobile Marketing Watch Microsoft Does 'Mobile' Marketing on Apple Turf Mobile Marketing Watch “Sure enough,” Heisler says, “this wasn't some amateur tech-nerd's version of graffiti, it appears to be some bonafide Microsoft guerrilla style marketing.” It now appears certain that Apple is being met with an aggressive 'mobile' marketing campaign ... and more »

10/04/2012 01:47 PM

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer - Sacramento Bee

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer Sacramento Bee Additionally, he addressed the hurdles that brands face in the evolving mobile marketing space. "One excuse on why we don't want to go into mobile is that we claim it is complicated. That no longer works and is far from the truth," said Stengel. He ...

10/05/2012 06:26 AM

Musicians want to reach fans more directly using their phones (video) - Plain Dealer

Plain Dealer Musicians want to reach fans more directly using their phones (video) Plain Dealer So last week, before taking the stage at the Brother's Lounge on West 117th Street and Detroit Avenue, he joined about 75 other local musicians in the crowded lounge to hear about the benefits of mobile marketing. The idea: Encourage fans to give ...

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...

10/05/2012 02:16 PM

Ryan's Harris Educates Brands About Mobile - MediaPost Communications

MediaPost Communications Ryan's Harris Educates Brands About Mobile MediaPost Communications In that vein, the Hyper Marketing-owned firm just won a 2012 OMMA Award for Mobile Marketing: Best Integration Cross Platform for the Dove+ Men Care â€Â" NCAA Journey to Comfort campaign. MediaPost recently spoke with Chris Harris, SVP, group director ...

10/02/2012 12:49 AM

Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution Direct Marketing News Brands need to refine their creative content on mobile devices and agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing, the panels recommended. “Whether you get to 7% or not ... and more »

social media - Google News

Google News

10/05/2012 03:09 PM

Social media analysis: Who really won the debate? - NBCNews.com

StandardNet Social media analysis: Who really won the debate? NBCNews.com ... debate has eroded significantly as fact-checkers have weighed in and supporters of President Barack Obama have fought back, according to NBCPolitics' computer-assisted analysis of more than 1.3 million post-debate comments on social media. Old Wine, New Bottles: Social Media and the Presidential CampaignHuffington Post Social media in today's world mass analysis on the flyStandardNet Social media renders rapid judgment on debateKFMB News 8 Daily Athenaeum -Independent Voter Network all 33,121 news articles »

10/05/2012 09:13 AM

Social media: Bobby V first, Guillen next? - ESPN (blog)

ESPN (blog) Social media: Bobby V first, Guillen next? ESPN (blog) The announcement of Valetine's split with Boston provided a nearly textbook example of how a team-coach breakup plays out in the social media era. Confirming weeks (make that months) of social media speculation that the Red Sox and their manager ... Bobby Valentine Firing Sparks Flux of Social Media Jokes at His ExpenseNESN.com all 1,952 news articles »

10/05/2012 05:54 PM

Social gaming company Zynga reporting 3rd quarter losses - Examiner.com

Social gaming company Zynga reporting 3rd quarter losses Examiner.com Social media gaming giant Zynga has revealed that the company will be posting a third quarter loss. In an investors press release Zynga revealed details of its shortcoming. Zynga expects to report a net loss of between $90 million and $105 million, non ... and more »

10/05/2012 03:11 PM

Social media users rally around Trevone Boykin - TCU 360

Social media users rally around Trevone Boykin TCU 360 TCU students and football fans alike turned to numerous social media outlets Thursday to express their support for Trevone Boykin as the new starting quarterback. When news broke Thursday morning of Casey Pachall's arrest on suspicion of driving while ... and more »

10/05/2012 03:15 AM

Romney's 'Big Bird' comment stirs social media - USA TODAY

Romney's 'Big Bird' comment stirs social media USA TODAY Romney's 'Big Bird' comment stirs social media. On Politics. Melanie EversleyShare. Comments. bigbird. Sesame Street's Big Bird, seen here on the set of the show in New York City in October 2009, played a role in Wednesday night's presidential debate. and more »

10/05/2012 02:53 PM

NLRB social media policy ruling sets precedent - The Business Journal (blog)

NLRB social media policy ruling sets precedent The Business Journal (blog) UFCW Local 371 found several provisions of Costco's employee handbook, including its social media policy, violated the law, according to an Oct. 1 note from attorneys at Michael Best & Friedrich LLP, Milwaukee. Employer social media policies had ... Pay Attention: NLRB Issues its Second Social Media Decision in a Month (Knauz ...Workforce Management (blog) all 48 news articles »

10/05/2012 11:39 PM

Social media posts good investigative tools - Chambersburg Public Opinion

Social media posts good investigative tools Chambersburg Public Opinion When news of 18-year-old Calvin Beam's slaying in Chambersburg generated "a lot of talk" on social media sites, police were paying attention, Chambersburg Police Chief David Arnold said. "A lot of it was rumors about what people thought happened," ...

10/05/2012 10:31 AM

'Modern' Social Media Issues And Establishing A Brand Voice - Forbes

'Modern' Social Media Issues And Establishing A Brand Voice Forbes Why do social media firestorms continue to happen years after most brands have adopted and hopefully begun to learn from the mistakes of others? I would argue that brands are finding new ways to mess up â€Â" beyond the early mistakes of handing the reins ...

10/05/2012 07:26 AM

Look Under the Hood of Social Media Companies - Huffington Post

Look Under the Hood of Social Media Companies Huffington Post As CMOs and agencies gather during Advertising Week, the hottest topic of conversation on everyone's lips is social media marketing. And one thing is certainly clear to all: the days of dabbling in social are over. Rearview results and dated ... Determining Social Media ROI [Infographic]CMSWire all 3 news articles »

10/04/2012 01:33 PM

Five Social Media Tricks Every Entrepreneur Should Know - Forbes

Forbes Five Social Media Tricks Every Entrepreneur Should Know Forbes Across platforms, social media allows a brand to connect with customers in a more personal way. “The key is not to just advertise the business,” says Martin, who believes the best way to grow your following is by sharing valuable content. Her formula ... 5 Fundamentals of a Social-Media Action PlanTerra.com How to Find the “Social” in Your Social Media MarketingNBC Chicago (blog) Putting Social Media Data in PerspectiveHuffington Post All Things Digital -MyFox Houston -Crain's Chicago Business (blog) all 140 news articles »

search marketing - Google News

Google News

10/05/2012 10:01 AM

You're Already Doing SEO: It's Called Inbound Marketing - ADOTAS

You're Already Doing SEO: It's Called Inbound Marketing ADOTAS With the current state of search in rapid evolution, you'll be thankful to know that you unknowingly set yourself up for success in online inbound marketing, even if you aren't executing a full-blown SEO strategy yet. Take this year for example ... 15-Second Pitch: Boulder SEO MarketingDaily Camera What's the Best Frequency for Blogging and Social Media?Business 2 Community all 4 news articles »

10/05/2012 05:12 AM

Dynamic Dental Marketing SEO is Built into New IDA Dental Websites - San Francisco Chronicle

San Francisco Chronicle Dynamic Dental Marketing SEO is Built into New IDA Dental Websites San Francisco Chronicle Automatic dynamic search engine optimization (SEO) is a featured element of the new Internet Dental Alliance dental marketing websites that are designed for easy set up and maximum lead generation. (PRWEB) October 05, 2012. Search engine ...

10/03/2012 05:23 AM

SESNordic Speaks at Search Marketing Expo - SMX Stockholm 2012 - Get 15 ... - The Herald | HeraldOnline.com

SESNordic Speaks at Search Marketing Expo - SMX Stockholm 2012 - Get 15 ... The Herald | HeraldOnline.com Search Marketing Expo - SMX Stockholm 2012 - The World's leading Search Engine Marketing Conference. SMX Stockholm will take place on 15th - 16th Oktober 2012 at Munchen Bryggeriet (Munich Brewery), Stockholm in Sweden. The conference will be ... Search Week in NYC with #SMX Conference and WorkshopsSearch Engine Journal Treasurefy Attends the Search Marketing Expo- SMX East 2012PR Web (press release) all 10 news articles »

10/05/2012 10:48 AM

Jybe Concierge Search Agent Discovers Restaurants & Suggests Dinner - Search Engine Watch

Jybe Concierge Search Agent Discovers Restaurants & Suggests Dinner Search Engine Watch The crux of my argument for online marketers is to urge you to explore the opportunities among emerging Search Agents and Digital Concierge technologies, is that success criteria for mobile search should not be focussed on the beginning of the user ...

10/05/2012 05:45 AM

SuccessFactors Transforms Recruiting with Patented Recruiting Marketing ... - Sacramento Bee

SuccessFactors Transforms Recruiting with Patented Recruiting Marketing ... Sacramento Bee SAN MATEO, Calif., Oct. 4, 2012 -- /PRNewswire/ -- SuccessFactors, an SAP company and global leader in cloud-based business execution software, today announced a newly awarded patent for Recruiting Marketing â€Â" specifically for search engine ...

10/05/2012 05:15 AM

Should SEO Departments be Renamed "Content Marketing" Departments? - Search Engine Watch

Should SEO Departments be Renamed "Content Marketing" Departments? Search Engine Watch Content generation - and the actual marketing of said content - isn't SEO. It might require some of the skills that many SEOs have - whether that's ensuring the content is visible to search engines through technical skills or getting the content ... and more »

10/05/2012 01:17 AM

Marketing to the Mindset: How to Match Social Content to User Intent - Search Engine Watch

Marketing to the Mindset: How to Match Social Content to User Intent Search Engine Watch They are driven by their desires to maintain a professional identity, make useful contacts, search for new opportunities, stay in touch, or keep up to the date to benefit their career. Rather than wasting the time away, they are investing time in ...

10/04/2012 01:13 AM

Inside Google Search Updates - Search Engine Watch

Inside Google Search Updates Search Engine Watch Many search marketers have fixated on Panda and Penguin updates from Google this year. There have literally been hundreds of articles and blog posts written about Google's Panda updates alone. Yet when analyzing Google's pervasive search quality ...

10/04/2012 06:35 AM

B2B Marketing Alert: Paid Search Doesn't Work; Content, SEO, and Ad ... - Business 2 Community

B2B Marketing Alert: Paid Search Doesn't Work; Content, SEO, and Ad ... Business 2 Community According to a recent blog post in Search Engine Watch written by one Uri Bar-Joseph, paid search for B2b companies is dead, “or at least dying.” Admittedly, Uri Bar-Joseph may not be the most objective voice in the matter: after all, he is Director of ...

10/04/2012 11:13 PM

Google's Knowledge Graph: Implications for Search & SEO - Search Engine Watch

Google's Knowledge Graph: Implications for Search & SEO Search Engine Watch Editor's Note: With SES New Delhi on the way, our goal at SEW is to showcase marketing perspectives from India. Thanks to Bharati Ahuja for kicking us off. Now we would like to hear from you! If you are based in or do business in India, drop us a line ...

internet marketing - Google News

Google News

10/05/2012 05:54 PM

UCI Extension wins awards for Internet marketing - Daily Pilot

UCI Extension wins awards for Internet marketing Daily Pilot October 5, 2012 | 4:35 p.m.. UC Irvine Extension and its OpenCourseWare initiative won four Impact awards at the 2012 Internet Marketing Assn. Conference in Las Vegas in September. UCI Extension won best Facebook, best Facebook "Like" outreach, best ... UC Irvine Extension And UCI OpenCourseWare Earn Four Impact Awards At ...Sacramento Bee all 2 news articles »

10/05/2012 02:16 PM

Effective Content Creation Strategy for SEO That Works - Business 2 Community

Effective Content Creation Strategy for SEO That Works Business 2 Community 'Content is king' is an adage that is very familiar for people who are working as Internet marketers. It simply means that in a site or blog, the role of content is very important. It comes as a wonder though that many marketers fail to recognize this ... and more »

10/05/2012 07:35 AM

ASBTDC Offers Online Marketing Seminar - UALR

ASBTDC Offers Online Marketing Seminar UALR UALR's Arkansas Small Business and Technology Development Center will offer “Online Marketing in a Day” from 9:30 a.m. to 4:30 p.m. Thursday, Oct. 18, in advance of the holiday buying season. The daylong seminar at UALR's Donald W. Reynolds ...

10/05/2012 04:06 AM

Do you prefer Internet marketing or print advertisements? - Pittsburgh Business Times

Do you prefer Internet marketing or print advertisements? Pittsburgh Business Times “We do a combination of both, but I prefer Internet because you can measure it. It's very quantifiable. It's also easy to do A/B testing, like when you're at the eye doctor and you compare charts to see which one looks better. In minutes, you can ...

10/04/2012 07:06 PM

Canadian online pharmacy ordered to stop marketing to US - CBC.ca

CBC.ca Canadian online pharmacy ordered to stop marketing to US CBC.ca A Winnipeg-based internet pharmacy, believed to be Canada's biggest, has been ordered by U.S. officials to stop marketing drugs to American customers through 3,700 websites registered in different countries. CanadaDrugs.com, owned by Manitoban Kris ... and more »

10/05/2012 02:06 PM

Chatwing Announces an Effective Blog Marketing Strategy through Its Latest ... - Equities.com

Chatwing Announces an Effective Blog Marketing Strategy through Its Latest ... Equities.com The Chatwing application bridges people from many parts of the world, creating global synergy through the Internet. The shout box can be installed in just seconds, and it can be used for varying purposes such as leisure and Internet marketing. It also ... and more »

10/04/2012 10:55 PM

Strategy Reboot: Time To Stop Building Mobile Websites - Forbes

Strategy Reboot: Time To Stop Building Mobile Websites Forbes Organizations are pouring money into apps and mobile websites, which diverts money and time from an integrated Internet marketing strategy. Focusing on mobile as a separate channel is a distraction that turns the platform into an either/or proposition ...

10/05/2012 10:17 AM

Internet Information Providers Market Report From Galaxy Stocks (GOOG, GRPN ... - Galaxy Stocks

Internet Information Providers Market Report From Galaxy Stocks (GOOG, GRPN ... Galaxy Stocks Google Inc. (NASDAQ:GOOG) will hold its quarterly conference call to talk about 3rd quarter 2012 financial results on Thursday, October 18th at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time). Google Inc., a technology company, manages an index of Web ... and more »

10/05/2012 09:22 AM

Trim the Fat from Your Online Marketing with Agile Methods - Business 2 Community

Trim the Fat from Your Online Marketing with Agile Methods Business 2 Community Many companies have 3 to 5 big online marketing priorities going on at any time, typifying the notion of “a full plate.” And you can count on some HiPPo (that's Highest Paid Person in the room) tossing a hot buttered grand new idea on top of the ...

10/04/2012 03:07 PM

New ReachLocal eBook for Local Businesses on Optimizing Google+ Local Pages - DailyFinance

New ReachLocal eBook for Local Businesses on Optimizing Google+ Local Pages DailyFinance (BUSINESS WIRE)-- ReachLocal, Inc. (NAS: RLOC) , a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced a new ebook about Google+ Local to help local businesses increase their online marketing ...

digital marketing - Google News

Google News

10/05/2012 06:54 AM

Three Digital Marketing Priorities Straight From (Gasp!) Academia - Forbes

Forbes Three Digital Marketing Priorities Straight From (Gasp!) Academia Forbes Learning can't stop once you earn a college degree or finish a graduate program. In fact, given the rapid rate of change impacting every aspect of our industry, there never has been a better time for marketers to build strong, collaborative ...

10/05/2012 03:07 PM

Digital Marketing Instructor - WEAU-TV 13

Digital Marketing Instructor WEAU-TV 13 Activities include reaching consensus at team meetings; making budget and scheduling recommendations; managing classrooms/labs; and being involved in the College-wide activities and the student marketing organization. • Utilize appropriate technology.

10/05/2012 03:00 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog) 10 interesting digital marketing stats we've seen this week Econsultancy (blog) Stats include how shoppers use mobile for product research, content marketing, Marks & Spencer's multichannel shopping experience, Vevo and online customer service. For more digital marketing stats, check out our Internet Statistics Compendium.

10/05/2012 04:27 PM

United Supermarkets Gets Digital Marketing Award - Supermarket News

United Supermarkets Gets Digital Marketing Award Supermarket News LUBBOCK, Texas â€Â" United Supermarkets here announced it received a Leader Award for Excellence in Digital Marketing by the Shopper Technology Institute at the 2012 LEAD Marketing Conference this week in Rosemont, Ill. The award was given to United ... and more »

10/05/2012 08:03 AM

Proximity marketing: Merging the digital and physical worlds (Commentary) - Digital Signage Today

Proximity marketing: Merging the digital and physical worlds (Commentary) Digital Signage Today A shopping scene from the 2002 science fiction film "Minority Report" launched a thousand consumer nightmares with a depiction of a store's over-the-top digital marketing strategy: The hero's retinas were scanned to identify him as he entered the store ...

10/03/2012 08:43 AM

Digital Marketing Strategies for the 2012 Holiday Season - iMedia Connection (blog)

Digital Marketing Strategies for the 2012 Holiday Season iMedia Connection (blog) Digital marketing is a great solution for retailers looking to target consumers throughout the holiday season. With multiple channels to choose from including email marketing, search marketing, affiliate marketing and mobile marketing, retailers should ...

10/04/2012 06:20 PM

Visitors Bureau Adds Director of Sales, Digital Marketing - Patch.com

Visitors Bureau Adds Director of Sales, Digital Marketing Patch.com The following is a press release from the West Hollywood Marketing and Visitors Bureau. The West Hollywood Marketing & Visitors Bureau (WHMVB) is proud to announce the hiring of two new team members. Elizabeth Pickering has been named Director of ...

10/04/2012 09:39 AM

Oracle CXM Strategy Progresses with [x+1] Origin Digital Marketing Hub ... - CMSWire

Oracle CXM Strategy Progresses with [x+1] Origin Digital Marketing Hub ... CMSWire Origin Digital Marketing Hub from [x+1] is a platform designed to allow individual management of customer touchpoints. Using a real-time Predictive Optimization Engine (POETM), marketers can identify and respond to individual customer experiences with ...

10/05/2012 08:43 AM

UBM Electronics Launches "Marketing to Engineers Symposium" at Online ... - Sacramento Bee

IMSoup UBM Electronics Launches "Marketing to Engineers Symposium" at Online ... Sacramento Bee Online Marketing Summit, taking place October 22-25, 2012, empowers practitioners of all levels with hands-on knowledge and insights on digital marketing, enabling marketers to more effectively drive customer engagement. "Building on our commitment to ... UBM Electronics Announces Marketing to Engineers Symposium at Online ...IMSoup all 2 news articles »

09/29/2012 02:21 AM

Digital spreads wings: HITS Digital Marketing Summit 2012 - Chicago Tribune

Digital spreads wings: HITS Digital Marketing Summit 2012 Chicago Tribune The chaos of growth and change roils hardest in Hollywood's digital-marketing departments, which control roughly 10% of any studio movie's marketing dollars -- a share that's exploded from the scrawny six-figure online spends of just a handful of years ... and more »