Thursday 4 October 2012

mobile marketing - Google News

Google News


10/04/2012 12:56 PM
A mobile marketing war - Toronto Sun

Mobile Entertainment

A mobile marketing war
Toronto Sun
Three years on, as the company moves aggressively into the mobile computing business with its Kindle tablets and ereaders, Amazon has already spent $34 million US on TV advertising for the Kindle in the first half of the year, according to Kantar Media ...
iPad Mini announced on October 17, on sale November 2?Mobile Entertainment

all 941 news articles »

10/04/2012 01:47 PM
Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer - Sacramento Bee

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer
Sacramento Bee
Additionally, he addressed the hurdles that brands face in the evolving mobile marketing space. "One excuse on why we don't want to go into mobile is that we claim it is complicated. That no longer works and is far from the truth," said Stengel. He ...
MMA Announces the Smarties™ Award WinnersKXXV News Channel 25

all 3 news articles »

10/04/2012 03:05 PM
Mondelez International Launches Mobile Marketing Initiative - Consumer Goods Technology

Mondelez International Launches Mobile Marketing Initiative
Consumer Goods Technology
Mondelez International, Inc., formerly Kraft Foods Inc., unveiled a mobile marketing initiative during New York's Advertising Week. The new program, Mobile Futures, aims at igniting the company's consumer connections by working and collaborating with ...

and more »

10/04/2012 07:47 AM
Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile - Sacramento Bee

Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile
Sacramento Bee
NEW YORK, Oct. 3, 2012 -- /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, celebrated its inaugural SM2 conference, Smarter Mobile Marketing, with a stellar line up of ...


10/04/2012 08:11 AM
MMA's SM2 a Launch Pad for Mondelez International's “Mobile Futures” - RedOrbit

Marketing Week

MMA's SM2 a Launch Pad for Mondelez International's “Mobile Futures”
RedOrbit
NEW YORK, Oct. 4, 2012 /PRNewswire/ â€Â" The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, attracted industry heavy hitters and thought-leaders to its inaugural Advertising Week conference, ...
Mondelez Goes Mobile in a Whole New WayCSNews Online
Mondelez partners startups in mobile ventureMarketing Week
Mondelez Searching for Startup Partners as it Boosts MobileAdAge.com
brandchannel.com -MediaPost Communications -Marketing
all 13 news articles »

10/02/2012 04:52 PM
Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing
Huffington Post
At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...


10/04/2012 10:55 PM
Strategy Reboot: Time To Stop Building Mobile Websites - Forbes

Strategy Reboot: Time To Stop Building Mobile Websites
Forbes
Organizations are pouring money into apps and mobile websites, which diverts money and time from an integrated Internet marketing strategy. Focusing on mobile as a separate channel is a distraction that turns the platform into an either/or proposition ...


10/02/2012 01:17 PM
Mobile Takes Center Stage at Advertising Week 2012 - Huffington Post (blog)

Mobile Takes Center Stage at Advertising Week 2012
Huffington Post (blog)
If the programming during Advertising Week 2012 is any indication of what is important to marketers today, then mobile marketing is certainly top of mind. With not one, but three full days of events dedicated to mobile marketing and advertising ...

and more »

10/04/2012 02:22 PM
Marketers Increasing Digital, Mobile Multicultural Efforts - MediaPost Communications

MediaPost Communications

Marketers Increasing Digital, Mobile Multicultural Efforts
MediaPost Communications
The most popular platform, cited by three-quarters of marketers, is a corporate website, followed closely by online ads on third-party websites and search engine marketing (both paid and organic).However, platforms such as mobile, viral video, bogs and ...
ANA Marketers' Survey: 40% Work With General-Market Shops for MulticulturalAdAge.com
Marketers Embrace Newer Media Platforms to Connect With Multicultural ...SHOOT Online

all 5 news articles »

10/02/2012 12:49 AM
Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution
Direct Marketing News
Brands need to refine their creative content on mobile devices and agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing, the panels recommended. “Whether you get to 7% or not ...


internet marketing - Google News

Google News


10/04/2012 07:06 PM
Canadian online pharmacy ordered to stop marketing to US - CBC.ca

CBC.ca

Canadian online pharmacy ordered to stop marketing to US
CBC.ca
However, earlier this year a spokesperson said the company doesn't sell Avastin. Last month's stern warning to stop marketing was part of an international crackdown on the sale of illegal medicines online called Pangea-V. The operation, which spans 100 ...

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10/04/2012 03:07 PM
New ReachLocal eBook for Local Businesses on Optimizing Google+ Local Pages - DailyFinance

New ReachLocal eBook for Local Businesses on Optimizing Google+ Local Pages
DailyFinance
(BUSINESS WIRE)-- ReachLocal, Inc. (NAS: RLOC) , a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced a new ebook about Google+ Local to help local businesses increase their online marketing ...

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10/04/2012 11:09 PM
Metter Interactive Awarded Manufacturing Standard of Excellence in Web ... - RedOrbit

Metter Interactive Awarded Manufacturing Standard of Excellence in Web ...
RedOrbit
Lehigh Valley interactive agency Metter Interactive has been awarded the Manufacturing Standard of Excellence in the 2012 Web Marketing Association's annual WebAward competition for their work on a fully integrated marketing program. Bethlehem, PA ...


10/04/2012 11:06 PM
Peng Joon's Membership Sites Blueprint: Review Exposes The Truth - RedOrbit

Peng Joon's Membership Sites Blueprint: Review Exposes The Truth
RedOrbit
"Membership Sites Blueprint was just released to the public today, and already the online community is calling this the biggest internet marketing event of 2012," reports Tiffany Hendricks of HonestyFirstReviews.com. "Peng Joon the program creator is ...

and more »

10/04/2012 01:47 PM
Lawyer Marketing Alertâ€Â" Learn How Inbound Marketing Can Expand Your ... - Sacramento Bee

Lawyer Marketing Alertâ€Â" Learn How Inbound Marketing Can Expand Your ...
Sacramento Bee
Cepac, supported by proven research, continues to enlighten their clients on how Google+ has developed into an important component of online marketing. The latest Internet marketing for lawyers must include the use of social signals that are essential ...


10/04/2012 10:55 PM
Strategy Reboot: Time To Stop Building Mobile Websites - Forbes

Strategy Reboot: Time To Stop Building Mobile Websites
Forbes
Organizations are pouring money into apps and mobile websites, which diverts money and time from an integrated Internet marketing strategy. Focusing on mobile as a separate channel is a distraction that turns the platform into an either/or proposition ...


10/04/2012 11:31 AM
UC Irvine Extension And UCI OpenCourseWare Earn Four Impact Awards At ... - IT News Online

UC Irvine Extension And UCI OpenCourseWare Earn Four Impact Awards At ...
IT News Online
The 2012 Impact Awards recognize businesses of all sizes that have demonstrated superiority in developing innovative and successful Internet marketing strategies and campaigns. The social media efforts of the UC Irvine Extension marketing team combined ...

and more »

10/04/2012 05:23 PM
Direct Marketing on the Internet: Steps Toward Success - Business 2 Community

Business 2 Community

Direct Marketing on the Internet: Steps Toward Success
Business 2 Community
It is a common misconception that direct mail, one of direct marketing's oldest and most effective channels, is becoming obsolete. In fact, direct mail and direct marketing are alive and well. However, with the emergence of digital marketing, direct ...


10/04/2012 11:04 PM
New IDA Dental Marketing Plans Feature Website Integration With Facebook ... - Equities.com

PR Web (press release)

New IDA Dental Marketing Plans Feature Website Integration With Facebook ...
Equities.com
Since Facebook is now one of the internet's largest social gathering places for people of all ages to connect with friends and family, it makes good marketing sense for dental practices to have a presence there. In order to make it easier for dentists ...
New IDA Dental Marketing Websites Feature 24/7 Dynamic SEO To Find More ...PR Web (press release)

all 3 news articles »

10/04/2012 10:09 AM
New Online Destination Answers Small Business Owners' Plea for More Support - DailyFinance

New Online Destination Answers Small Business Owners' Plea for More Support
DailyFinance
Other partner offers to be added later this month include promotional marketing products from ezprints and website and Internet marketing services from Web.com. The site also includes a small business-focused blog, tips and resources from small ...


digital marketing - Google News

Google News


10/04/2012 06:20 PM
Visitors Bureau Adds Director of Sales, Digital Marketing - Patch.com

Visitors Bureau Adds Director of Sales, Digital Marketing
Patch.com
[The following is a press release from the West Hollywood Marketing and Visitors Bureau.] The West Hollywood Marketing & Visitors Bureau (WHMVB) is proud to announce the hiring of two new team members. Elizabeth Pickering has been named Director of ...


10/04/2012 09:39 AM
Oracle CXM Strategy Progresses with [x+1] Origin Digital Marketing Hub ... - CMSWire

Oracle CXM Strategy Progresses with [x+1] Origin Digital Marketing Hub ...
CMSWire
Origin Digital Marketing Hub from [x+1] is a platform designed to allow individual management of customer touchpoints. Using a real-time Predictive Optimization Engine (POETM), marketers can identify and respond to individual customer experiences with ...


10/03/2012 08:43 AM
Digital Marketing Strategies for the 2012 Holiday Season - iMedia Connection (blog)

Digital Marketing Strategies for the 2012 Holiday Season
iMedia Connection (blog)
Digital marketing is a great solution for retailers looking to target consumers throughout the holiday season. With multiple channels to choose from including email marketing, search marketing, affiliate marketing and mobile marketing, retailers should ...


10/04/2012 03:47 PM
Digital Firefly Marketing Wins Contract to Market CFPB Employment Opportunities - Sacramento Bee

Digital Firefly Marketing Wins Contract to Market CFPB Employment Opportunities
Sacramento Bee
PRINCETON, N.J., Oct. 4, 2012 -- /PRNewswire-iReach/ -- Digital Firefly Marketing (Digital Firefly) (http://digitalfireflymarketing.com), a leading provider of online marketing services is pleased to announce they have been selected to support the ...


10/02/2012 06:15 PM
At Ad Week, the Vital Role of Digital Marketing - New York Times

New York Times

At Ad Week, the Vital Role of Digital Marketing
New York Times
THE fundamental things apply as time goes by, according to the song. So, too, with each year that goes by, Advertising Week in New York becomes more fundamentally about digital, mobile and social media, underscoring how they have become fundamental ...


09/29/2012 02:21 AM
Digital spreads wings: HITS Digital Marketing Summit 2012 - Chicago Tribune

Digital spreads wings: HITS Digital Marketing Summit 2012
Chicago Tribune
The chaos of growth and change roils hardest in Hollywood's digital-marketing departments, which control roughly 10% of any studio movie's marketing dollars -- a share that's exploded from the scrawny six-figure online spends of just a handful of years ...

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10/04/2012 07:11 PM
Jeff Mercier of bopi on Marketing Services and the Digital Transformation - What They Think

Jeff Mercier of bopi on Marketing Services and the Digital Transformation
What They Think
Cary Sherburne: And what drove you to, you know, make this business transformation and add marketing services to your business? Jeff Mercier: When as we started with offset and moved into digital, we saw a need in which a lot of thoseâ€Â"one, those two ...


10/04/2012 10:02 PM
The Future of Marketing Strategy - Destination CRM

The Future of Marketing Strategy
Destination CRM
Period. "Marketers still need to shift their traditional campaign management strategy around executing campaigns to a customer and move toward a digital marketing, two-way engagement approach that acts as a mutually beneficial decision journey ...


10/04/2012 02:22 PM
Marketers Increasing Digital, Mobile Multicultural Efforts - MediaPost Communications

MediaPost Communications

Marketers Increasing Digital, Mobile Multicultural Efforts
MediaPost Communications
digital, media, mobile, multicultural, research. Mobile-Hispanic-A As a reflection of the changing dynamic of American consumers, marketers are making greater efforts to reach multicultural consumers, particularly through the use of digital and mobile ...

and more »

09/27/2012 02:06 AM
TransUnion Transforms Digital Marketing with Autonomy, an HP Company - Businessweek

TransUnion Transforms Digital Marketing with Autonomy, an HP Company
Businessweek
27, 2012 /PRNewswire/ -- Autonomy, an HP Company , today announced that TransUnion , the global leader in credit information, relies on Autonomy 's digital marketing suite to deliver an engaging, helpful, and compelling online experience to its customers.

and more »

search marketing - Google News

Google News


10/04/2012 09:02 PM
Atlanta Based Local Marketing Oxygen Teaches Business Owners ... - Equities.com

Atlanta Based Local Marketing Oxygen Teaches Business Owners ...
Equities.com
How does Local Marketing Oxygen accomplish this while others are scrambling with all of Google algorithm changes? Easy, SEO and Local Marketing Search is purely math. When businesses learn how to do a complete analysis of the on-page and off-page ...
Quality Driven Search Engine Consultant for Google + LocalSBWire (press release)

all 3 news articles »

10/04/2012 11:13 PM
Google's Knowledge Graph: Implications for Search & SEO - Search Engine Watch

Google's Knowledge Graph: Implications for Search & SEO
Search Engine Watch
Editor's Note: With SES New Delhi on the way, our goal at SEW is to showcase marketing perspectives from India. Thanks to Bharati Ahuja for kicking us off. Now we would like to hear from you! If you are based in or do business in India, drop us a line ...
Will Knowledge Graph steal SEO traffic? Insights from SMX EastBrafton

all 4 news articles »

10/04/2012 06:35 AM
B2B Marketing Alert: Paid Search Doesn't Work; Content, SEO, and Ad ... - Business 2 Community

B2B Marketing Alert: Paid Search Doesn't Work; Content, SEO, and Ad ...
Business 2 Community
According to a recent blog post in Search Engine Watch written by one Uri Bar-Joseph, paid search for B2b companies is dead, “or at least dying.” Admittedly, Uri Bar-Joseph may not be the most objective voice in the matter: after all, he is Director of ...


10/04/2012 01:13 AM
Inside Google Search Updates - Search Engine Watch

Inside Google Search Updates
Search Engine Watch
Many search marketers have fixated on Panda and Penguin updates from Google this year. There have literally been hundreds of articles and blog posts written about Google's Panda updates alone. Yet when analyzing Google's pervasive search quality ...


10/03/2012 05:23 AM
SESNordic Speaks at Search Marketing Expo - SMX Stockholm 2012 - Get 15 ... - The Herald | HeraldOnline.com

SESNordic Speaks at Search Marketing Expo - SMX Stockholm 2012 - Get 15 ...
The Herald | HeraldOnline.com
Search Marketing Expo - SMX Stockholm 2012 - The World's leading Search Engine Marketing Conference. SMX Stockholm will take place on 15th - 16th Oktober 2012 at Munchen Bryggeriet (Munich Brewery), Stockholm in Sweden. The conference will be ...


10/04/2012 12:14 PM
The Case for Anonymous Writing - Search Engine Journal

The Case for Anonymous Writing
Search Engine Journal
Transparency, accountability, and authenticity are all important in the world of search marketing. There are plenty of professionals with good advice that write under their real names. I'm sure there's also a lot of bad, crappy content or entire ...


10/04/2012 01:18 PM
Search Engine Optimization Guide for Dentists - Dentistry IQ

Dentistry IQ

Search Engine Optimization Guide for Dentists
Dentistry IQ
Implementing an effective dental marketing campaign is the key to ensuring your practice continues to grow and take on new patients. There are several facets to dental Internet marketing, with one of the most important being search engine optimization, ...


10/02/2012 08:12 AM
Search Week in NYC with #SMX Conference and Workshops - Search Engine Journal

Search Week in NYC with #SMX Conference and Workshops
Search Engine Journal
Search Marketing Expo East kicked off yesterday with a handful of pre-conference workshops. The six workshops provided intense day-long focus on topics like international search, advanced AdWords, SEO training, advanced local marketing, and Facebook ...


10/04/2012 09:01 AM
Mobile search leading to surge in voice demand - Hotel News Now

Mobile search leading to surge in voice demand
Hotel News Now
A recent study by BIA/Kelsey concluded that by the end of 2013 local businesses will be receiving three times the number of phone calls as they do currently because of the increase in mobile marketing and smartphone searches. Sources told ...


10/03/2012 04:14 AM
The Search Agency Unveils h(SEO) to Address Modern Day Search Behavior - Sacramento Bee

The Search Agency Unveils h(SEO) to Address Modern Day Search Behavior
Sacramento Bee
LOS ANGELES, Oct. 2, 2012 -- /PRNewswire/ -- The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced the launch of h(SEO) for performance-driven online marketers. h(SEO) is a new ...


social media - Google News

Google News


10/04/2012 02:16 PM
Social media renders rapid judgment on debate - The Associated Press

The Associated Press

Social media renders rapid judgment on debate
The Associated Press
"People still use old media to watch the debates, but they use social networks and other new media to have influence, voice opinions and be involved," said Scott Talan, an assistant professor of communication at American University who studies social ...
Social Media Wins Big in First Presidential DebateNBC San Diego
Romney wins on the debate stage and on social mediaSan Francisco Chronicle (blog)
Expert: Social media helping Romney momentum post-debateWANE
LaSalle News Tribune -NBCNews.com
all 29,957 news articles »

10/04/2012 01:33 PM
Five Social Media Tricks Every Entrepreneur Should Know - Forbes

Forbes

Five Social Media Tricks Every Entrepreneur Should Know
Forbes
“It's 2012, and people don't buy what you do but why you do it. Social media helps companies of all sizes expose the individuals behind the brand, humanize it and build influence,” says Amy Jo Martin, founder and chief of social media consultancy ...
How to Find the “Social” in Your Social Media MarketingNBC Chicago (blog)
Does Social Media Inspire Voters?HispanicBusiness.com
Social media & the presidential electionMyFox Houston
KELOLAND TV -Huffington Post -Business 2 Community
all 146 news articles »

10/04/2012 10:26 AM
Lessons from KitchenAid: Even the worst social media mistakes are preventable - Chicago Tribune

Babble (blog)

Lessons from KitchenAid: Even the worst social media mistakes are preventable
Chicago Tribune
KitchenAid made the worst social media mistake of all Wednesday night during the presidential debate. In this column, you'll learn how to make sure it never happens to you or to a brand you manage. Actually two mistakes, if you count insulting the ...
KitchenAid tweet about Obama stirs critics' angerLos Angeles Times
Social Media FAIL: KitchenAid Tweets Tasteless Joke About Obama's GrandmaBabble (blog)
KitchenAid: An Excellent Example in Social Media Crisis CommunicationsBusiness 2 Community

all 180 news articles »

10/04/2012 03:02 PM
Romney's 'Big Bird' comment stirs social media - USA TODAY

Romney's 'Big Bird' comment stirs social media
USA TODAY
Romney's 'Big Bird' comment stirs social media. On Politics. Melanie EversleyShare. Comments. bigbird. Sesame Street's Big Bird, seen here on the set of the show in New York City in October 2009, played a role in Wednesday night's presidential debate.

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10/04/2012 02:36 PM
Big Bird to KitchenAid: Social media hits and misses from the presidential debate - CBS News

Newsday

Big Bird to KitchenAid: Social media hits and misses from the presidential debate
CBS News
While political analysts discuss who won the first presidential debate Wednesday night, the Internet has already weighed in on winners and losers of the night. One of the big winners of the night was Twitter, which reported over 10 million tweets ...
Big Bird dominates social media after Romney debate referenceNewsday
Big Bird: Romney loves him, but social media loves him moreWashington Post (blog)
Social media buzzes with debate talking pointsSarasota Herald-Tribune
News On 6 -Discovery News
all 1,275 news articles »

10/04/2012 10:02 AM
How social media is like a recipe swap: Wanna slice of pie? - Los Angeles Times

How social media is like a recipe swap: Wanna slice of pie?
Los Angeles Times
Do you get rumbly in the tumbly when you think of social media gurus such as author Chris Brogan or L.A.-based entrepreneurs Stefanie Michaels -- better known in the online world as Adventure Girl -- and Shira Lazar, named one of Fast Company's 2011 ...

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10/04/2012 12:31 PM
Religious orders say social media use spurs more interest in vocations - Catholic News Service

Religious orders say social media use spurs more interest in vocations
Catholic News Service
WASHINGTON (CNS) -- Several religious congregations and organizations are taking advantage of social media to "introduce" individuals discerning a call to a vocation and the seminary, convent or monastery that fits them. With more than 1,400 likes on ...

and more »

10/04/2012 11:44 AM
Some social media use can keep students out of college - Deseret News

Deseret News

Some social media use can keep students out of college
Deseret News
Thirty-five percent of admissions officers at America's top colleges who use social media sites to investigate applicants say they've found information that damaged potential students' chances at admission, an increase from 12 percent in 2011 ...
Students shouldn't air their “digital dirty laundry” as more college ...Atlanta Journal Constitution (blog)
Questionable Facebook Content Hurting Chances At College AdmissionAllFacebook

all 13 news articles »

10/04/2012 07:51 AM
Profs aim to track drug reactions via social media - Boston.com

Washington Times

Profs aim to track drug reactions via social media
Boston.com
''The use of social media is just one way that may improve a company's ability to learn how patients are actually reacting to medicines,'' said Jeff Francer, assistant general counsel for the industry group Pharmaceutical Research and Manufacturers of ...
Project Aims To Track Drug Reactions Through Social Media SearchesiHealthBeat
NBC29 WVIR Charlottesville, VA News, Sports and WeatherUVA, WVU Profs ...NBC 29 News

all 162 news articles »

10/04/2012 10:12 PM
Secret Service curbs drinking, social media use for work topics - Pittsburgh Post Gazette

Secret Service curbs drinking, social media use for work topics
Pittsburgh Post Gazette
WASHINGTON -- The Secret Service has formally adopted new policies on the use of alcohol and social media, banning excessive drinking and the sharing of work-related information on sites including Facebook -- a response coming five months after more ...

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