search marketing - Google News

Google News

10/10/2012 07:27 AM

53% of Organic Search Clicks Go to First Link [Study] - Search Engine Watch

53% of Organic Search Clicks Go to First Link [Study] Search Engine Watch In search marketing, the difference between a first and second place listing can be huge, according to new research from Compete.com. Their recent analysis of "tens of millions" of consumer-generated search engine results pages from the last quarter of ...

10/10/2012 03:31 PM

Baidu Names Charm Click as European SEM Agency - Sacramento Bee

Baidu Names Charm Click as European SEM Agency Sacramento Bee BEIJING, Oct. 10, 2012 -- /PRNewswire-FirstCall/ -- Charm Communications Inc. (NASDAQ: CHRM) ("Charm"), a leading advertising agency in China, today announced that its subsidiary Charm Click, a performance marketing agency specializing in search ...

10/10/2012 10:16 AM

What Are Marketers Evaluating To Determine Where External Budget Dollars Go? - Marketing Pilgrim

What Are Marketers Evaluating To Determine Where External Budget Dollars Go? Marketing Pilgrim Search marketing is topping this list as coming under the greatest scrutiny. With the many marketing options out there which directions are marketers heading with regard to search? Will spend go up? Down? Remain where it is? Will it come in house?

10/10/2012 12:30 PM

3 Online Marketing Tips that Anyone Can Adopt and Use to Prosper - Business 2 Community

PR Web 3 Online Marketing Tips that Anyone Can Adopt and Use to Prosper Business 2 Community Google is inclined to believe that a web page with a high bounce rate is not answering the users' search queries, so the search engine will eventually move your page further down the ranking and replace it with another page that it feels can provide a ... Companies emphasize SEO in 2013, metrics improvingBrafton Utilizing Competitive Marketing Techniques in MelbournePRWire Winning Friends, Influencing People: 71% of SEOs Report More Company Buy-InSearch Engine Watch Dealer Marketing Magazine -PR Web (press release) -SubmitinME all 34 news articles »

10/10/2012 06:16 AM

Don't Forget Your Local Customers When Marketing Online - Business Insider

Don't Forget Your Local Customers When Marketing Online Business Insider Through Launch by Local, Local.com gives businesses the boost they need to have a clear online presence. Reach Search offers a similar service, assigning clients an internet marketing expert who helps place search engine ads and display ads. The cost ...

10/10/2012 06:15 AM

Rolling With The SEO Punches: Evolution of Google+ - Resource Nation (blog)

Rolling With The SEO Punches: Evolution of Google+ Resource Nation (blog) When it comes to successfully marketing your business, search engine optimization is an integral piece of the puzzle. By maintaining an effective online marketing strategy that includes SEO you are ensuring that your website will rise to the top and ... and more »

10/10/2012 06:18 AM

Stop Writing for Google and Start Creating Content for Your Readers - Business 2 Community

Stop Writing for Google and Start Creating Content for Your Readers Business 2 Community are you creating content marketing or writing for seo? One of the world's smartest students of search, Adam Torkildson, famously predicted in March 2012 that the SEO industry was dying. Within 2 years, he predicted, Google would succeed at stopping not ...

10/09/2012 05:57 PM

Search Retargeting Adoption To Accelerate Among Brands And Agencies - Marketing Land

Marketing Land Search Retargeting Adoption To Accelerate Among Brands And Agencies Marketing Land Over the last two years, we've seen companies develop display solutions that show ads based on the keywords prospects search as they navigate the Web. The introduction of search retargeting represented a major leap forward for direct response and brand ...

10/08/2012 07:08 AM

The Top 15 Search-Related Terms All Businesses Need to Know - Search Engine Journal

Search Engine Journal The Top 15 Search-Related Terms All Businesses Need to Know Search Engine Journal If you find yourself falling behind when it comes to discussing online marketing plans and practices, you'll want to brush up on the following search-related phrases. Digital marketing isn't going anywhere, anytime soon, so get familiar with these ...

10/09/2012 12:04 PM

Lowest Rates For SMX Social Media Marketing Expire This Saturday - Search Engine Land

Lowest Rates For SMX Social Media Marketing Expire This Saturday Search Engine Land With a community of one billion people, Facebook's reach is undeniable â€Â" but how can you make sure you actually connect with your fans and cultivate new ones? Twitter's new user directory will drive more search traffic â€Â" and more advertising ...

mobile marketing - Google News

Google News

10/10/2012 02:58 PM

T-Mobile Quietly Removes iPhone Image From Marketing Campaign - Wall Street Journal (blog)

Wall Street Journal (blog) T-Mobile Quietly Removes iPhone Image From Marketing Campaign Wall Street Journal (blog) Deutsche Telekom AG's T-Mobile has removed the image of Apple Inc.'s iPhone one month into a marketing campaign that encourages people to bring their unlocked iPhone to the carrier. The marketing push openly invited people to bring an unlocked ... Marketing For T-Mobile's 'Unlimited And Unlocked iPhone' Plan No Longer ...AppAdvice T-Mobile Is No Longer Using The iPhone For Its "Bring Your Own Device ...Cult of Mac T-Mobile Confirms Removal Of “Apple iPhone” Name In MarketingTmoNews IntoMobile -iClarified all 86 news articles »

10/10/2012 07:40 AM

Internet World's Mobile Marketing Strategies Conference: - The Herald | HeraldOnline.com

Internet World's Mobile Marketing Strategies Conference: The Herald | HeraldOnline.com Paul Berney, Chief Marketing Officer and Managing Director of EMEA at the Mobile Marketing Association (MMA) recently commented on the industry's "tremendous growth", stressing that companies need to tap into the benefits of this emerging area: "The UK ...

10/10/2012 02:26 PM

TagLikeMe Corp. Invests In Social Mobile Market Ahead Of Industry Data ... - Sacramento Bee

TagLikeMe Corp. Invests In Social Mobile Market Ahead Of Industry Data ... Sacramento Bee Data being forwarded by Industry leaders, including Millennial Media at the Smarter Mobile Marketing (SM2) conference held last week in New York, are reinforcing the value of initiatives taken by TagLikeMe Corp.'s management. The Company is investing ...

10/10/2012 08:37 AM

Mobile Marketing Coverage at This Year's ad:tech - allvoices

Mobile Marketing Coverage at This Year's ad:tech allvoices Four sessions are dedicated to mobile marketing and its hidden powers. In "Mobile Marketing: Best Practices for Cracking Today's Most Intimate Channel," Anheuser-Busch InBev VP of Consumer Connections Maarten L. Albarda will be joining Peter Marx of ...

10/10/2012 01:26 PM

RAPP Wins the Mobile Marketing DMA Innovation Award - Stockhouse

RAPP Wins the Mobile Marketing DMA Innovation Award Stockhouse RAPP, a leading multichannel marketing agency network, took top honors, besting fellow nominees in the Mobile Marketing category for its work on the 2012 Toyota Camry launch. The DMA Innovation Awards were established to "recognize the innovative ...

10/09/2012 08:13 AM

Neemware's New Mobile Marketing Platform Gives App Developers A Better ... - TechCrunch

Neemware's New Mobile Marketing Platform Gives App Developers A Better ... TechCrunch Neemware is a newly launched marketing platform for mobile developers which allows the integration of messaging, feedback forms, questions, alerts, promotions, and more, into mobile applications. You can think of it as something like an Urban Airship ...

10/10/2012 03:00 PM

IAB Defines Mobile as a 'Behavior, Not a Technology' - ClickZ

IAB Defines Mobile as a 'Behavior, Not a Technology' ClickZ To get a sense of the biggest issues facing mobile marketers and the trends that are shaping the industry, IAB's lead mobile evangelist Anna Bager is a great place to start. As the VP and GM of Interactive Advertising Bureau's Mobile Marketing Center ...

10/10/2012 12:23 PM

Snipp Interactive launches “largest ever” mobile campaign in Mexico - Proactive Investors USA & Canada

Proactive Investors USA & Canada Snipp Interactive launches “largest ever” mobile campaign in Mexico Proactive Investors USA & Canada The mobile marketing firm said that Anuncios en Directorios, S.A. de C.V - or Sección Amarilla â€Â" released Snipp's Mobilize Me platform and services across the 2012 issue of its Yellow Pages book for Mexico City. The platform allows advertisers to ... Snipp Interactive Inc. Launches Largest Ever Mobile Campaign in Mexico for Mr ...MarketWatch (press release) all 5 news articles »

10/10/2012 09:55 PM

“Mobile mktg should be consumer, not tech-focussed” - exchange4media.com

exchange4media.com “Mobile mktg should be consumer, not tech-focussed” exchange4media.com Today, digital media in itself serves a plethora of marketing options to brands. From personal computers, the Indian market is now looking at exploring personal devices such as mobile and tablets for marketing communications. India is one of the ... Advertisers should focus on mobile consumer behaviour not technologyIndiantelevision.com all 2 news articles »

10/10/2012 08:54 AM

one50one Wins Global and North American Smarties Awards for Cross Mobile ... - Sacramento Bee

one50one Wins Global and North American Smarties Awards for Cross Mobile ... Sacramento Bee Hosted by the Mobile Marketing Association (MMA), the Smarties is the only global awards program to exclusively honor mobile marketing excellence for mobile campaigns that push creative boundaries to reach consumers. Using its proprietary DSM ...

social media - Google News

Google News

10/10/2012 07:05 PM

Social media or sex? A study shows more people are going online - CBS 21

KTXL Social media or sex? A study shows more people are going online CBS 21 The study found that while the urge for sex is stronger, people are more likely to give in to the desire of social media. So we went to Millersville University and asked students, what would they choose? “If someone asked me to have sex I'd choose that ... Study: Young people more inclined to choose social media over sexCBS News Study Finds That Social Media Is Becoming Way Sexier than SexJezebel Study: Social Media More Addicting Than Cigarettes, SexMyFox Philadelphia Social News Daily -KTXL -DVICE all 100 news articles »

10/10/2012 09:38 PM

Firms review social policy based on new tech - ZDNet

Firms review social policy based on new tech ZDNet In addition, it reviews its social media policy whenever a new social networking Web site gains mainstream attention, Ciccarelli told ZDNet Asia. This will alert the company to evaluate and ensure the use of these new networks is covered by the policy ... and more »

10/10/2012 12:52 PM

When Social Media and Politics Mix - HispanicBusiness.com

Business 2 Community When Social Media and Politics Mix HispanicBusiness.com Now there is social media to add into that mix. Whenever high school students are given advice on entering college or the workforce, how they use social media ranks high on that list. The way people present themselves on these various sites does affect ... How agencies are using social media to manage crisis responsePolice News What is social media's role in this election?Concordiensis Are social media agencies prostituting their brands?Bizcommunity.com Business 2 Community -Small Business Trends -Workforce Management (blog) all 67 news articles »

10/10/2012 10:02 PM

RockMelt's iPad Web Browser Puts Social Media Front and Center - ABC News (blog)

ABC News (blog) RockMelt's iPad Web Browser Puts Social Media Front and Center ABC News (blog) Similar to RockMelt's desktop Web browser, it is built around social media. Log in to your Facebook and Twitter accounts and it brings in the articles or sites your friends are sharing in different boxes. From that grid, you can tap to read an article ... RockMelt social browser debuts an iPad appCNET all 11 news articles »

10/10/2012 11:30 AM

Social media monitoring: Is it good or bad parenting? - Christian Science Monitor

Christian Science Monitor Social media monitoring: Is it good or bad parenting? Christian Science Monitor Social media monitoring and surveilling your child's online activities requires a balance. Xavier Schmidt of Menlo Park has his picture taken by his parents outside Facebook's headquarters in Menlo Park, California, the night before the company's IPO ...

10/10/2012 10:31 AM

The Secret to Measuring Social Media: An Interview with Beth Kanter - Forbes

Forbes The Secret to Measuring Social Media: An Interview with Beth Kanter Forbes Everyone knows by now that social media is important to the work that they're doing, whether that's creating a great product or saving the world. But many people are lost past knowing how to tweet or how to set up a Facebook page. Why, exactly, is this ...

10/10/2012 11:37 PM

Ban on social media for Jill Meagher accused murderer and rapist Adrian Bailey - Herald Sun

Ban on social media for Jill Meagher accused murderer and rapist Adrian Bailey Herald Sun During today's application, defence lawyer Helen Spowart tendered a large amount of material sourced from social media that she said was designed to express hatred or incite hatred in relation to Mr Bayley. Ms Spowart told Ms Broughton that images of ... and more »

10/10/2012 05:35 PM

From social media to reality TV, comedian Tom Green speaking his mind - Gaston Gazette

From social media to reality TV, comedian Tom Green speaking his mind Gaston Gazette The comedian will riff on his days as a MTV personality, social media, reality TV and more in a three night stint this week at The Comedy Zone at the NC Music Factory in Charlotte. “With my show now, I like to think I'm shocking people into thinking ...

10/10/2012 07:51 PM

Baby boomers polled on social media - Stuff.co.nz

Stuff.co.nz Baby boomers polled on social media Stuff.co.nz The late Apple entrepreneur Steve Jobs may have been a baby boomer but it is the younger, technologically savvy generation - from which Facebook founder Mark Zuckerberg sprang - that has made social media its own. Yet it is New Zealand's post-war-born ... and more »

10/10/2012 02:51 PM

The New Social Media Expert: Grandma - iMedia Connection (blog)

The New Social Media Expert: Grandma iMedia Connection (blog) As a social media guy whose personal account is but a log-out screen from that of his clients, the recent Kitchen Aid and Stub Hub scenarios truly hit home. All of us in social media, from clients to agencies, do a collective sigh when this happens ...

internet marketing - Google News

Google News

10/10/2012 10:20 AM

Online marketing: Not about clicks, but converts - Accounting Today (blog)

Accounting Today (blog) Online marketing: Not about clicks, but converts Accounting Today (blog) Your website likely now has web analytics software hooked in, which shows you where your website's visitors came from, what keywords they typed into Google before they found you, how long they stayed on your site, and what pages were their favorites.

10/10/2012 10:13 PM

Marketing to the Online Hispanic Consumer - Practical Ecommerce

Marketing to the Online Hispanic Consumer Practical Ecommerce Can you afford to ignore 33.5 million U.S. Internet users? Probably not. It might be a bit more difficult to market to the Hispanic population but it's certainly worthwhile. Hispanics have substantial purchasing power and they shop online. Over 50 ... and more »

10/10/2012 12:30 PM

3 Online Marketing Tips that Anyone Can Adopt and Use to Prosper - Business 2 Community

PR Web 3 Online Marketing Tips that Anyone Can Adopt and Use to Prosper Business 2 Community Online marketing is more than setting up a website, putting up a few adverts and sending a couple of promotional social media messages. Online marketing is about providing an excellent online experience, fresh relevant content and developing mutually ... Beating Your Competitors in Internet MarketingPRWire Brand Conquesting with Video?Dealer Marketing Magazine SEO India Company, Profit By Search Announces Free SEO Content Analysis ...PR Web (press release) all 34 news articles »

10/10/2012 11:08 AM

Big Data: Deciphering Digital Marketing Intelligence (Part 1 of 2) - Forbes

Forbes Big Data: Deciphering Digital Marketing Intelligence (Part 1 of 2) Forbes Former Navy SEAL combat veteran and passionate entrepreneur, Brent Gleeson, is the co-founder and CMO of Internet Marketing Inc. You can follow him on Twitter at @BrentGleeson. As a former Navy SEAL tasked with “capture or kill” missions, I know how ...

10/08/2012 10:44 PM

Book Review: Internet Marketing: 8 Key Concepts Every Business MUST Know ... - Seattle Post Intelligencer (blog)

Book Review: Internet Marketing: 8 Key Concepts Every Business MUST Know ... Seattle Post Intelligencer (blog) Bookshelves are full and running over with marketing books that promise to deliver instant or overnight success with "one trick" that will push you over the top and make you a millionaire. Internet Marketing: 8 Key Concpets Every Business MUST Know is ...

10/10/2012 06:33 PM

Senator Opens Investigation of Data Brokers - New York Times

New York Times Senator Opens Investigation of Data Brokers New York Times Senator Opens Investigation of Data Brokers. By NATASHA SINGER. Published: October 10, 2012. The multibillion-dollar data brokerage industry, a growing force in online marketing, is drawing intensified government scrutiny. and more »

10/10/2012 06:16 AM

Don't Forget Your Local Customers When Marketing Online - Business Insider

Don't Forget Your Local Customers When Marketing Online Business Insider An astounding 33.4 percent of SMBs have local phone numbers listed on their company website, according to a recent SMB DigitalScape study. Only 22 percent have an e-mail address on their website. This oversight highlights a problem with today's small ...

10/10/2012 10:55 AM

Using the Right Tools to Personalize Your Dealership on the Web - Dealer Marketing Magazine

Using the Right Tools to Personalize Your Dealership on the Web Dealer Marketing Magazine The year is 2012; internet technology continues to advance; it is not going awayâ€Â"and today's dealerships have the opportunity to embrace the change or get left behind. According to a 2012 consumer survey conducted by Equation Research, 87 percent of ...

10/10/2012 07:40 AM

Internet World's Mobile Marketing Strategies Conference: - The Herald | HeraldOnline.com

Internet World's Mobile Marketing Strategies Conference: The Herald | HeraldOnline.com This is a stark warning that mobile marketing is not an area to be overlooked in a successful marketing strategy. Internet World's recently-released infographic, part of the online Knowledge Bank for their Mobile Marketing Strategies conference ...

10/10/2012 09:12 AM

Internet market's share of GDP set to rise 30 percent this year - Tne Moscow News

Tne Moscow News Internet market's share of GDP set to rise 30 percent this year Tne Moscow News The volume of the Russian segment of the Internet market in 2011 amounted to 553.8 billion rubles or 1 percent of GDP, although is may grow by 30 percent in 2012. These were the results of The Economy of the Russian Internet study prepared by the ... Internet Business Expands While Restrictions GrowThe Moscow Times all 3 news articles »