Tuesday 20 November 2012

digital marketing - Google News

Google News


11/20/2012 02:48 AM
Asia lags in digital marketing - ZDNet

ZDNet

Asia lags in digital marketing
ZDNet
Summary: Companies in the region understand the importance of digital marketing, but many do not have a comprehensive roadmap or use data correctly to better engage with customers online. Ellyne Phneah. By Ellyne Phneah | November 20, 2012 -- 09:43 ...
Asia Pacific suffers from digital marketing talent crunch, says Adobe-CMO ...Techgoondu
Digital ad spend will double over next few years, Adobe report findsThe Australian
Australia leads Asia Pac on digital marketingCommsDay
AdNews -4-traders -MarketWatch (press release)
all 17 news articles »

11/20/2012 11:40 PM
Digital Marketing: An Inside Look With Advice Interactive Group CEO Bernadette ... - investmentunderground

investmentunderground

Digital Marketing: An Inside Look With Advice Interactive Group CEO Bernadette ...
investmentunderground
The rise of internet-connected devices has created a whole new dimension in the marketing industry and a new breed of marketing firms along with it. Digital marketing uses internet-connected devices to engage with consumers and other business partners.


11/20/2012 11:39 AM
TV Advertising VS Digital Marketing - Forbes

TV Advertising VS Digital Marketing
Forbes
As technology continues to transform all forms of marketing and social media, brands are continually trying to identify the ideal marketing mix that will translate to the best possible return on ad spend or marketing investment. Brands are also ...


11/20/2012 01:57 PM
Amazon Introduces New e-Commerce Digital Marketing Tools: Pages & Posts - CMSWire

CMSWire

Amazon Introduces New e-Commerce Digital Marketing Tools: Pages & Posts
CMSWire
As an e-commerce company, Amazon is focused on improving costumer experience and digital marketing for businesses. Recently, their Marketing Services division introduced a new tool, Amazon Pages, for companies to increase consumer awareness ...
Amazon Launches Pages And Posts For BrandsWebProNews

all 10 news articles »

11/19/2012 10:31 AM
1st Source Servall Launches New Digital Marketing Service For Appliance Parts ... - Sacramento Bee

1st Source Servall Launches New Digital Marketing Service For Appliance Parts ...
Sacramento Bee
19, 2012 /PRNewswire/ -- 1st Source Servall, one of the largest distributors of appliance parts in North America, today announced it has launched a new digital marketing services division - Profit Partners Solutions - to assist small businesses in the ...

and more »

11/20/2012 10:32 AM
Emailvision Hosts Live Webinar Event on Customer Intelligence with ... - Sacramento Bee

Emailvision Hosts Live Webinar Event on Customer Intelligence with ...
Sacramento Bee
The webinar, "What Every Digital Marketer Needs to Know about Customer Intelligence," will define what customer intelligence technology is and how digital marketers should be using it to drive more relevant and successful marketing campaigns. Digital ...
Brands Providing Poor Customer Experience Face a Tough Holiday SeasonDigitalJournal.com (press release)

all 20 news articles »

11/19/2012 08:38 AM
Industry Experts Predict the Top 5 Digital Marketing Trends for 2013 - ADOTAS

Industry Experts Predict the Top 5 Digital Marketing Trends for 2013
ADOTAS
With the new year right around the corner, digital marketers are looking forward to another year of continued growth in the digital marketing industry. So what can we expect in the new year? Tag management will continue to play a pivotal role with ...


11/12/2012 10:41 AM
A digital marketing guide to prepare for Small Business Saturday - Washington Post (blog)

New Zealand Herald

A digital marketing guide to prepare for Small Business Saturday
Washington Post (blog)
(Sarah L. Voisin - Post) To get the full exposure and awareness that your small business needs and deserves, here are some digital marketing tips to help you prepare for this year's Small Business Saturday, coming up on Nov. 24. 1. Think social ...
How Advisors Can Maximize Their Digital Marketing EffortsFinancial-Planning.com (blog)
Pradeep Chopraexchange4media.com
The Original Social Networker? Your Insurance AgentAdAge.com
Campaign India
all 145 news articles »

11/18/2012 12:45 PM
Remember the Importance of Digital Marketing Fundamentals - BostInno (blog)

Remember the Importance of Digital Marketing Fundamentals
BostInno (blog)
As a trainer covering digital marketing technologies and methodologies, I'm constantly being subjected to a constant flow of new digital media channels, tools, media types and the rhetoric that said channel or media represents the “next Facebook or ...


11/20/2012 08:00 AM
Marketers' Approach to Mobile is (Still) Flawed - AdAge.com

Co.Create

Marketers' Approach to Mobile is (Still) Flawed
AdAge.com
Mobile is the fastest growing digital channel among consumers, but a new study conducted by research firm Forrester and mobile marketing and advertising company Velti shows that marketers continue to treat it as an extension of desktop computing ...
Why Marketers Need To Get Mobile (Hint: Because Mobile Is Blowing Up ...Co.Create

all 20 news articles »

mobile marketing - Google News

Google News


11/20/2012 12:15 PM
Sievert named T-Mobile marketing boss - The Seattle Times (blog)

AdAge.com

Sievert named T-Mobile marketing boss
The Seattle Times (blog)
The longtime area marketing executive is the new chief marketing officer at Bellevue-based T-Mobile USA. Sievert held a similar position at AT&T Wireless before joining Microsoft in 2005, to lead Windows client marketing during the Vista era. He left ...
T-Mobile Names Tech-Marketing Veteran as CMOAdAge.com

all 2 news articles »

11/20/2012 08:30 AM
Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... - Sacramento Bee

Co.Create

Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ...
Sacramento Bee
20, 2012 -- /PRNewswire/ -- According to a joint national survey conducted by Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, and the Mobile Marketing ...
Marketers' Approach to Mobile is (Still) FlawedAdAge.com
Velti & Independent Research Firm Reveal Growth Opportunities in Marketers ...DailyFinance
Why Marketers Need To Get Mobile (Hint: Because Mobile Is Blowing Up ...Co.Create

all 20 news articles »

11/20/2012 02:37 PM
Aggressive Mobile Marketing Still Doesn't Work - Mobile Marketing Watch

Mobile Marketing Watch

Aggressive Mobile Marketing Still Doesn't Work
Mobile Marketing Watch
That's the repeated argument made by no shortage of executives in the mobile marketing and advertising space today, the latest of whom is David Safai, CEO of Mobixa. “Mobixa LLC is a small company that began in mid 2012 from our parent company, IMC, ...


11/19/2012 01:29 PM
The 'Local' Path To Mobile Marketing - Seeking Alpha

The 'Local' Path To Mobile Marketing
Seeking Alpha
Until recently, mobile marketing had consisted of big players like Google (GOOG) and Facebook (FB) sending out billboard-type ads to users based on demographics or search queries. If you were located in Des Moines, and you were looking for an all night ...


11/20/2012 02:38 PM
IAB unveils Top Mobile Shopping Savvy U.S. Cities - Radio & Television Business Report

Daily Research News Online

IAB unveils Top Mobile Shopping Savvy U.S. Cities
Radio & Television Business Report
As mobile increasingly becomes a keystone in the holiday campaigns of brand marketers, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights, released its second annual ...
Mobile Ad Measurement Guidelines UpdatedRadio World
Client-Side Counting Added to Mobile Ad GuidelinesDaily Research News Online
IAB determines US's most mobile-savvy citiesBizReport

all 13 news articles »

11/20/2012 11:28 PM
Lumata Continues Investment in Building Global Leadership by Appointing ... - The Herald | HeraldOnline.com

Lumata Continues Investment in Building Global Leadership by Appointing ...
The Herald | HeraldOnline.com
Rich is a seasoned executive bringing with him over 20 years of experience building and running successful sales organisations. He will play a key role in capturing commercial opportunities in the highly evolving mobile marketing space and I am ...

and more »

11/15/2012 08:42 AM
LIN Media Launches New Mobile Marketing Company - DailyFinance

LIN Media Launches New Mobile Marketing Company
DailyFinance
LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc ...
LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable

all 13 news articles »

11/13/2012 02:02 PM
Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights - Search Engine Watch

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights
Search Engine Watch
Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns. In fact, it's the central focus for a growing number of marketers, 87 percent of whom are planning to increase their emphasis on mobile in 2013. Google ...
Mobile marketing stats to help plan for 2013AGBeat
SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics ReportClickZ

all 3 news articles »

11/13/2012 07:57 AM
SAMY Mobile Marketing Management Platform Fills Apple Passbook Void - Sacramento Bee

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void
Sacramento Bee
LOS ANGELES, Nov. 13, 2012 -- /PRNewswire/ -- MobileBits Corporation (OTCBB: MBIT), provider of SAMYSM, the fast growing mobile marketing and loyalty network, announced today it will offer support for Apple Passbook in the SAMY Mobile Marketing ...

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11/19/2012 10:26 AM
IAB Updates Mobile Metrics, AIms For Uniform Standards - MediaPost Communications

IAB Updates Mobile Metrics, AIms For Uniform Standards
MediaPost Communications
The Interactive Advertising Bureau on Monday released updated guidelines for measuring mobile Web advertising in conjunction with the Mobile Marketing Association and the Media Rating Council. The new guidelines require client-side counting for mobile ...
IAB releases SafeFrame 1.0 specificationsBtoB Magazine

all 13 news articles »

internet marketing - Google News

Google News


11/20/2012 02:32 PM
Online Videoâ€Â"the Next Frontier in Dealership Marketing - Dealer Marketing Magazine

Online Videoâ€Â"the Next Frontier in Dealership Marketing
Dealer Marketing Magazine
I was watching some of Warehouse 13's online shorts last night and I realized that slowly, but surely, online video has grown to at least half of my viewing time and I'm not alone. According to a Comscore study from February of this year: in 2011, the ...
Video marketing: A must-have tool for online enterpriseJournalism.co.uk (press release)
Content Marketing â€Â" Are You Video-d Yet?Business 2 Community

all 13 news articles »

11/20/2012 07:01 PM
Online marketing believed to outdo traditional advertisements - VietNamNet Bridge

VietNamNet Bridge

Online marketing believed to outdo traditional advertisements
VietNamNet Bridge
VietNamNet Bridge â€Â" The four channels of online marketing, namely social networks, mobile devices, automated ad networks and searching ads are believed to become the bigger choice than other advertisement modes, under which ad fees are charged ...


11/20/2012 11:40 PM
Digital Marketing: An Inside Look With Advice Interactive Group CEO Bernadette ... - investmentunderground

investmentunderground

Digital Marketing: An Inside Look With Advice Interactive Group CEO Bernadette ...
investmentunderground
The rise of internet-connected devices has created a whole new dimension in the marketing industry and a new breed of marketing firms along with it. Digital marketing uses internet-connected devices to engage with consumers and other business partners.


11/19/2012 09:26 AM
topseos.com Names HigherVisibility Second Best SEO Company for November ... - San Francisco Chronicle

San Francisco Chronicle

topseos.com Names HigherVisibility Second Best SEO Company for November ...
San Francisco Chronicle
HigherVisibility is a search engine marketing firm with a dedication to providing quality online marketing solutions throughout the United States. They have been listed in the rankings due to their historical performance, their ability to both achieve ...
Powerhouse Internet Marketing Inc. A SEO Toronto Company That Is Firmly ...Virtual-Strategy Magazine (press release)
Seattle SEO Company Announces New SEO Secret in SeattlePR Web (press release)
Toronto SEO Company - Powerhouse Internet Marketing Introduces Conversion ...Melodika.net (press release)

all 93 news articles »

11/20/2012 09:08 AM
Google, Potential.com to focus on online marketing tools - Trade Arabia

Zawya

Google, Potential.com to focus on online marketing tools
Trade Arabia
The event, which is part of Potential.com's SME Evolution Program, is expected to gather hundreds of senior executives from major travel and tourism companies in the UAE, to discuss the benefits of online marketing in reaching new clients and ...
Google and Potential.com Partner to Bring Travel & Tourism Executives Leading ...Zawya (registration) (press release)

all 4 news articles »

11/13/2012 08:53 AM
Local Internet Marketing Company eBoxed Helps New York-area Businesses ... - Sacramento Bee

Local Internet Marketing Company eBoxed Helps New York-area Businesses ...
Sacramento Bee
NYC Internet marketing company eBoxed, a social media and website marketing agency, understands the difficulties companies face and hopes to spur recovery by offering online marketing services to companies who are seeking to increase traffic and ...

and more »

11/14/2012 05:17 AM
Analysis: Internet marketing was breakout star of 2012 campaign - Constitution Daily (blog)

Analysis: Internet marketing was breakout star of 2012 campaign
Constitution Daily (blog)
It appears that Internet marketing via social media was the big winner in Election 2012, in a game changer from President Barack Obama's campaign that echoes TV's importance in the 1960 presidential contest. The 2012 general election results caught ...


11/20/2012 01:55 AM
Demand leaps for online marketers, niche writers - Freelance UK

Demand leaps for online marketers, niche writers
Freelance UK
The bounce back of internet marketing jobs for freelancers is racking up treble-digit percentage growth, indicating that the online stock of jobs is more than just consolidating. Following a shaky second quarter, demand for social media marketers and ...


11/16/2012 09:26 AM
Web Talent Marketing Supports The Victims of Hurricane Sandy - Sacramento Bee

Web Talent Marketing Supports The Victims of Hurricane Sandy
Sacramento Bee
Local Internet Marketing Company, Web Talent Marketing partners with Samaritan Purse to reach out to those effected by the "storm of a lifetime." By Web Talent Marketing. Web Talent Marketing. Last modified: 2012-11-16T15:06:58Z. Published: Friday, Nov.

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11/16/2012 06:11 PM
Andy Jacob's Newest Internet Marketing Guide In High Demand By Arizona ... - Equities.com

Andy Jacob's Newest Internet Marketing Guide In High Demand By Arizona ...
Equities.com
International Sales Guru Andy Jacob is now offering his newest INternet Marketing Guide to Executives in the Arizona Marketplace. Jacob, a resident of Phoenix, Arizona has published his newest Internet Marketing Guide guide on UberFlip. Uberflip is ...

and more »

search marketing - Google News

Google News


11/20/2012 04:18 PM
4 Paid Search Innovations Marketers Should Be Thankful For - Business 2 Community

Business 2 Community

4 Paid Search Innovations Marketers Should Be Thankful For
Business 2 Community
I started in the search industry approximately seven years ago. Since then, much has changed in the space and how search marketers manage their day-to-day activities. In the beginning, it was all about manually calculated bids, generating keywords out ...


11/20/2012 01:20 PM
Forrester Report: The Best PPC Bid Management Providers - Search Engine Land

Forrester Report: The Best PPC Bid Management Providers
Search Engine Land
Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to search marketing. The first, Forrester Rates The Top Large Search Marketing Agencies, offered an assessment of ...


11/20/2012 07:35 AM
Search Mojo Drives Revenue Efficiency with Marketo - Sacramento Bee

Business 2 Community

Search Mojo Drives Revenue Efficiency with Marketo
Sacramento Bee
20, 2012 -- /PRNewswire/ -- Marketo, the leading provider of cloud-based marketing software, today announced that Search Mojo is achieving dramatic increases in sales efficiency to power its success and speed growth. By using Marketo's powerful and ...
5 Marketing Tools I Am Thankful ForBusiness 2 Community

all 9 news articles »

11/20/2012 10:39 AM
Are Search Agencies Becoming Dinosaurs? - Marketing Land

Marketing Land

Are Search Agencies Becoming Dinosaurs?
Marketing Land
Back in my first client meeting and still today, one of the greatest aspects of search marketing is the data. We get so much data about what people are searching for, clicking on, not clicking on, buying, geo locations, all sorts of data to make our ...


11/19/2012 10:07 PM
Search Engine Marketing Company Eniche Solutions Acquires ... - Midland Daily News

Search Engine Marketing Company Eniche Solutions Acquires ...
Midland Daily News
More specifically, icapturemarketing.com is known for building automated marketing systems that help the search engine optimization value and traffic of a website. The company also builds custom websites and specializes in using platforms such as ...

and more »

11/15/2012 03:08 PM
VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns - Sacramento Bee

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns
Sacramento Bee
Kenshoo (http://www.Kenshoo.com), a global leader in digital marketing software, today announced that VirKet (http://www.VirKet.com), one of the largest digital marketing firms in Mexico, has chosen Kenshoo Enterprise and Kenshoo Local to maximize paid ...

and more »

11/19/2012 02:46 AM
Overcome Key Challenges In International Search Marketing - Multilingual Search

Multilingual Search

Overcome Key Challenges In International Search Marketing
Multilingual Search
The International Search Summit will be once again opening its doors to marketers and webmasters battling with the challenges and complexities of managing a web presence and online campaigns in multiple countries and languages. Over the course of the ...


10/30/2012 10:02 AM
Mobile Search Marketing for BRIC Countries - Search Engine Journal

Search Engine Journal

Mobile Search Marketing for BRIC Countries
Search Engine Journal
Mobile search is big news everywhere. According to Google, mobile searches quadrupled in the United States last year. “Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one ...

and more »

11/19/2012 09:32 PM
Search Engine Marketing is a Great Way to Increase Profits - PRWire

Search Engine Marketing is a Great Way to Increase Profits
PRWire
You can attract visitors through search engine results, advertisements, social media sites etc. There are different types of services available and you can research more about each o them once your website is ready. Search engine marketing is an ...


11/20/2012 02:32 PM
Online Videoâ€Â"the Next Frontier in Dealership Marketing - Dealer Marketing Magazine

Online Videoâ€Â"the Next Frontier in Dealership Marketing
Dealer Marketing Magazine
How can you make sure your videos rank high on the search engines? What kind of content will draw consumers to your website? How can video integrate with your other online and offline marketing? To answer these and other questions about online video, ...
Top 10 Tips For Video MarketingBusiness 2 Community
Video marketing: A must-have tool for online enterpriseJournalism.co.uk (press release)

all 13 news articles »