Monday 24 December 2012

search marketing - Google News

Google News


12/24/2012 05:22 AM
The Search Marketing Roller Coaster: 2012 Year in Review - Search Engine Watch

Journalism.co.uk

The Search Marketing Roller Coaster: 2012 Year in Review
Search Engine Watch
Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year. Regardless of your type of business, practices, and ...
The Content Marketing Revolution and Its Impact on SearchBusiness 2 Community
SEO and social media get marriedEconsultancy (blog)
A Wish for SEO in 2013: To Get to know.State of Search
Brafton
all 9 news articles »

12/20/2012 02:18 AM
Top 10 Countdown: Vital Online Marketing Tools - Search Engine Watch

Top 10 Countdown: Vital Online Marketing Tools
Search Engine Watch
Whether you're a seasoned online marketing veteran or new to the industry, it's very important to know all of the different tools at your disposal. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and ...


12/19/2012 09:12 AM
Search marketing focus: What is the single biggest development in search ... - The Drum

DigitalJournal.com

Search marketing focus: What is the single biggest development in search ...
The Drum
As part of a series looking at search marketing trends, sponsored by Epiphany Group, The Drum catches up with agencies operating in the space to establish their views on what's happening across SEO and PPC. Search marketing focus: What is the single ...
Is Agile Marketing the Future of Search in 2013?Search Engine Watch
Sweet Spot Marketing Invited to Google Engage All-Stars Summit at Google HQVirtual-Strategy Magazine (press release)
The Keyword Researcher's Guide To Creating Competitive & Compelling ContentSearch Engine Land

all 54 news articles »

12/20/2012 04:48 AM
What do marketers really think about search? - Econsultancy (blog)

Everything PR

What do marketers really think about search?
Econsultancy (blog)
Most large brands now use search marketing. But what are marketers' priorities when it comes to search? And what trends do they see on the horizon? At Kenshoo, we recently ran a survey with Marketing Week magazine that asked more than 300 marketers ...
UK Companies Continue to Invest in Social Media Marketing and in SearchEverything PR
Add People reviews four ways for small businesses to improve their search ...The Independent
10 Ways Brands Will Win With Content Marketing in 2013Mashable
TopTenWholesale News -Fast Company -The Media Online
all 23 news articles »

12/21/2012 04:06 PM
Roar Search Marketing Offers Top Packages for Effective Web Positioning - SBWire (press release)

Roar Search Marketing Offers Top Packages for Effective Web Positioning
SBWire (press release)
Roar Search Marketing offers affordable Search Engine Optimisation service packages to effectively position Australia-based online businesses and to ultimately increase bottom line sales. Forward · Print · Save. Sydney, Australia -- (SBWIRE) -- 12/21 ...
Critical Components to SEO Success in 2013Search Engine Watch
Williams Commerce Today Announced Their Increased SEO ServicesYahoo! News (blog)
SEO Consult® reacts to Google Mobile Ads updateEquities.com
Virtual-Strategy Magazine (press release)
all 37 news articles »

12/19/2012 02:39 AM
Search marketing: What can you learn from SEO and how can it be applied to ... - The Drum

Search marketing: What can you learn from SEO and how can it be applied to ...
The Drum
As part of a series looking at search marketing trends, The Drum catches up with agencies operating in the space to establish their views on what's happening across SEO and PPC. Search marketing: What can you learn from SEO and how can it be applied to ...


12/18/2012 07:17 AM
2012 Scorecard: Big Wins & Fails For Global Search Marketing - Search Engine Land

Search Engine Land

2012 Scorecard: Big Wins & Fails For Global Search Marketing
Search Engine Land
Rather than one of the typical year-end/new year predictions, I am going to use this space to rant about our industry and some obvious fails that should not be happening with the level of maturity Global Search has achieved. I see far too many problems ...


12/13/2012 11:38 AM
3 Top Line Search Marketing Resolutions For 2013 - Search Engine Land

Search Engine Land

3 Top Line Search Marketing Resolutions For 2013
Search Engine Land
The beauty of working in the digital marketing industry is that it is difficult to get bored. There is a new advertising option available every week, it seems, a new Google algorithm update, a new targeting option, and a new rocket ship social media ...


12/23/2012 07:33 PM
Search Marketing Local GO MOBILE Offers Opportunity of a Lifetime! - Press Release Centre (press release)

Search Marketing Local GO MOBILE Offers Opportunity of a Lifetime!
Press Release Centre (press release)
Entrepreneurs can now jump on the booming mobile marketing industry with Search Marketing Local GO MOBILE's innovative reseller program. With the advent of technology, the way consumers shop has vastly changed from decades ago and even just a ...

and more »

12/19/2012 10:25 AM
Search Marketers Struggling to Align Strengths of Search with Goals - KoMarketing Associates

KoMarketing Associates

Search Marketers Struggling to Align Strengths of Search with Goals
KoMarketing Associates
Search engine marketers continue to execute programs but are oftentimes failing to execute search strategies targeted toward what they believe are “effective” aspects of search. This is according to a ResolutionMedia survey that polled 105 U.S. online ...


mobile marketing - Google News

Google News


12/24/2012 10:55 AM
Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award - socalTech.com

socalTech.com

Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award
socalTech.com
Serena Ehrlich, Director of Marketing of Los Angeles-based Mogreet--and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to ...


12/23/2012 07:29 AM
Food TV ads for children drop, as web, mobile marketing rise amid obesity crisis - Newsday

Newsday

Food TV ads for children drop, as web, mobile marketing rise amid obesity crisis
Newsday
Food companies cut spending on television ads that market less-healthy food in the U.S. to children and increased marketing on the Internet and through mobile devices, according to a Federal Trade Commission report. The companies designated $1.79 ...
Food Marketers Get 'Smarter' About Ads for KidsWall Street Journal
FTC Reports Food Marketing to Children Down 19.5%Adweek
FTC Tallies Kid-Targeted Food Marketing at $1.79 BillionAdAge.com
Broadcasting & Cable
all 33 news articles »

12/24/2012 07:23 PM
Ads on smartphones growing - Chicago Tribune

Ads on smartphones growing
Chicago Tribune
The blip says a lot about the state of mobile advertising. Advertisers are spending more money on mobile marketing, but the tracking and measurement tools are still immature. Smaller screens also are challenging marketers to come up with creative and ...


12/23/2012 03:33 PM
How to improve mobile options in the New Year - BizReport

How to improve mobile options in the New Year
BizReport
Kristina: How can brands use mobile to better engage customers? Laura Marriott, CEO, NeoMedia Technologies: Although we have been talking about mobile marketing since 2005, the industry is still in its infancy. Brands are still just beginning to fully ...


12/23/2012 09:40 PM
How shoppers are engaging via mobile - BizReport

How shoppers are engaging via mobile
BizReport
How shoppers are engaging via mobile. Mobile has effectively changed the holiday shopping scene. New data outlines how shoppers have engaged with mobile, and how that is changing how retailers distribute product information and savings. by Kristina ...


12/20/2012 12:03 PM
MMA Encouraging Registration for January Forum in San Francisco - Mobile Marketing Watch

Mobile Marketing Watch

MMA Encouraging Registration for January Forum in San Francisco
Mobile Marketing Watch
MMA Encouraging Registration for January Forum in San Francisco 300x240 MMA Encouraging Registration for January Forum The Mobile Marketing Association (MMA) is gearing up for the 2013 MMA Forum San Francisco next month (January 29-30).


12/21/2012 11:26 AM
Another Day, Another 4G LTE Push for AT&T - Mobile Marketing Watch

Mobile Marketing Watch

Another Day, Another 4G LTE Push for AT&T
Mobile Marketing Watch
Another Day Another 4G LTE Push for ATT 300x182 Another Day, Another 4G LTE Push As MMW covered Thursday, Verizon has been on a roll this week with new 4G LTE market activations ahead of the start of 2013. Not to be outdone by Verizon's launch in ...

and more »

12/20/2012 10:09 AM
8 Tips to Ride the Mobile Commerce Wave - Mobile Marketing Watch

Mobile Marketing Watch

8 Tips to Ride the Mobile Commerce Wave
Mobile Marketing Watch
Understanding current shopping trends and consumer behavior on mobile can help shape marketing strategies for retailers, particularly during the peak holiday season. By recognizing the dynamics between consumers and their connected devices, retailers ...


12/21/2012 12:06 PM
Infographic: Television's Top Mobile Social Forces of 2012 - Mobile Marketing Watch

Mobile Marketing Watch

Infographic: Television's Top Mobile Social Forces of 2012
Mobile Marketing Watch
Infographic Televisions Top Mobile Social Forces of 2012 300x201 Infographic: Televisions Top Mobile Social Forces From professional wrestling to reality TV programming, some of the biggest players in social media emerged this year through the very ...

and more »

12/21/2012 12:38 PM
Apple Sees Record High Share of US Smartphone Market - Mobile Marketing Watch

Mobile Marketing Watch

Apple Sees Record High Share of US Smartphone Market
Mobile Marketing Watch
Apple Sees Record High Share of U.S. SMartphone Market 300x238 Apple Sees Record High Share of Apple has achieved a new milestone in the war for mobile dominance in the United States. On the heels of the iPhone 5 launch in September, research ...
Android market share holds strongest for 2012Examiner.com

all 84 news articles »

internet marketing - Google News

Google News


12/24/2012 03:28 PM
Cyberset Project Manager on Internet Marketing: It only looks like magic - PR Newswire (press release)

Cyberset Project Manager on Internet Marketing: It only looks like magic
PR Newswire (press release)
LOS ANGELES, Dec. 24, 2012 /PRNewswire/ -- Science fiction author Arthur C. Clarke (2001: A Space Odyssey) famously said that "Any sufficiently advanced technology is indistinguishable from magic." Indeed, the ways by which Cyberset, a Canoga ...

and more »

12/23/2012 08:47 PM
Internet Marketing: Looking Ahead to 2013 - Business 2 Community

Business 2 Community

Internet Marketing: Looking Ahead to 2013
Business 2 Community
As 2012 draws to a close, it is a good time to review your recent Internet marketing efforts and consider what additions (as well as subtractions) you plan for 2013. One area to consider is Pinterest: If you are not already on this photo sharing site ...

and more »

12/24/2012 06:08 AM
The big Internet marketing news stories of 2012 - Internet Marketing News

The big Internet marketing news stories of 2012
Internet Marketing News
If you're confusing pandas and penguins, and you think the cookie law is getting tough on the chocolate chip industry, then you've probably missed a few big Internet marketing stories this year. The worlds of SEO, PPC and social move fast, so to help ...


12/22/2012 01:11 PM
Numero Uno Web Solutions, a Toronto-Based SEO and Internet Marketing ... - Houston Chronicle

Numero Uno Web Solutions, a Toronto-Based SEO and Internet Marketing ...
Houston Chronicle
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small and mid-size business-to-consumer companies, announces the launch of its SEO video service.

and more »

12/19/2012 08:04 AM
Australian Internet Marketing's Demand For Social Media Marketing Strategies ... - San Francisco Chronicle (press release)

Australian Internet Marketing's Demand For Social Media Marketing Strategies ...
San Francisco Chronicle (press release)
On December 6th, AdvertisingAge released marketing statistics saying 80% of “Millennials,” also known as Generation Y, want brands to entertain them. Since then, Australian Internet Marketing's requests for social media marketing strategies have increased.


12/20/2012 06:13 PM
Advertising Success Increasingly Via Online Marketing - Technorati

Advertising Success Increasingly Via Online Marketing
Technorati
A recent Business2Community.com case study suggests that businesses which originally depended on advertising in offline business directories for success are now realizing that most of their advertising success is coming from online marketing. If you ...


12/14/2012 04:00 AM
The ABCs of Internet Marketing - Orlando Business Journal

The ABCs of Internet Marketing
Orlando Business Journal
Weber recently was selected as a national trainer for Google's Getting America's Business Online and finalized his Internet Marketing Pyramid â€Â" a step-by-step program to help businesses make better use of Internet marketing. Here, he talks about steps ...


12/23/2012 06:01 PM
Ken DeGilio Social Media Heroes - Online Media Direct Ltd (blog)

Ken DeGilio Social Media Heroes
Online Media Direct Ltd (blog)
Currently, I teach college at Full Sail University and I am the Founder & CEO of LaunchMob Media, a boutique Internet marketing and brand consulting business located in Orlando, Florida. I use my brand journalism skills to create web content for local ...

and more »

12/18/2012 08:21 PM
The Most Important Internet Marketing Tip You Will Ever Get - Business 2 Community

The Most Important Internet Marketing Tip You Will Ever Get
Business 2 Community
You will not believe the amount of excuses I hear from people when it comes to internet marketing or thinking about getting into internet marketing. Seriously, I've talked with people in the past and told them that I would be willing to help them out ...


12/19/2012 03:51 PM
Online Marketing Muscle Unleashes Marketing eBook Aimed To Pump Up Web ... - San Francisco Chronicle

San Francisco Chronicle

Online Marketing Muscle Unleashes Marketing eBook Aimed To Pump Up Web ...
San Francisco Chronicle
Online Marketing Muscle launches eBook 'Pumped Up Web Sites Volume 1: Transforming Your Web Site From Good To Great!' revealing valuable web site tips for small business owners looking to jump start business and attract high-quality leads.

and more »

digital marketing - Google News

Google News


12/24/2012 08:39 AM
A Look Back at Digital Marketing in 2012 - CMSWire

CMSWire

A Look Back at Digital Marketing in 2012
CMSWire
We began 2012 talking about the theoretical impact that customer experience and content strategy would have on digital marketing. A theoretical discussion will only get you so far. So we got real and began talking about what customers want from their ...


12/20/2012 10:24 AM
Follow The Money: Digital Marketing Trends For 2013 - Forbes

TopTenWholesale News

Follow The Money: Digital Marketing Trends For 2013
Forbes
This last year saw many changes in the digital marketing landscape. We saw the addition of social content on search engine results pages, multiple IPOs in the digital marketing ecosystem, an increase in Google's search dominance and a heavy reliance on ...
3 Ways to Improve B2B Digital Marketing in 2013Business 2 Community
Top 10 B2B Marketing Trends to Watch in 2013TopTenWholesale News
Is Content Marketing the Future? Lessons for the Digital Engagement PathADOTAS
The Media Online -brandchannel.com -Econsultancy (blog)
all 23 news articles »

12/21/2012 12:20 AM
Which Luxury Brands Really 'Get' Digital Marketing In China? - Forbes

Which Luxury Brands Really 'Get' Digital Marketing In China?
Forbes
... surpassed â€Â" digital early adopters, beauty brands in particular showed the most impressive gains over the past year, with Estée Lauder topping the list of 100 prestige brands through savvy use of social media, digital marketing, and on- and ...


12/21/2012 11:29 AM
Top 4 restaurant digital marketing tactics of 2012 - Nation's Restaurant News

Nation's Restaurant News

Top 4 restaurant digital marketing tactics of 2012
Nation's Restaurant News
Two restaurant chains that have been at the forefront of digital ordering and marketing for years, Papa John's Pizza and Domino's Pizza, ran aggressive value promotions through their online-ordering portals to celebrate the fact that so many guests ...

and more »

12/21/2012 12:22 PM
Your 2013 digital marketing plan: avoid five common pitfalls - ChicagoNow (blog)

ChicagoNow (blog)

Your 2013 digital marketing plan: avoid five common pitfalls
ChicagoNow (blog)
2013 is the year to change the way you perceive social networking and digital marketing! They key to success is your engaging with your friends and followers. Do not post and run. Would you walk up to someone at a networking event and tell him or her ...


12/23/2012 08:33 PM
Guest Column: Five absolutes of digital marketing - exchange4media.com

exchange4media.com

Guest Column: Five absolutes of digital marketing
exchange4media.com
Social media has evolved not only as a very effective support system to the mainstream marketing platforms, but also dynamic method to enter those untapped areas that have been never visited before. Only thing you need to make the best out of this ...


12/21/2012 04:28 AM
10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog)

10 interesting digital marketing stats we've seen this week
Econsultancy (blog)
Here are some of the most interesting digital marketing stats we've seen this week. Stats include customer loyalty, UK smartphone ownership, online spending over the festive season, mobile commerce, and tablet conversion rates. For more digital ...


12/18/2012 01:01 PM
Is 2013 The Year We Welcome 'Post-Digital' Marketing? I Vote Yes - Forbes

Is 2013 The Year We Welcome 'Post-Digital' Marketing? I Vote Yes
Forbes
We are at another inflection point, as we move from digital marketing as a renegade effort to post-digital marketing. Like the shift from modern to post-modernist art and architecture, where we encountered architects like Michael Graves and Richard ...


12/21/2012 12:06 PM
Digital Marketing Firm, Raidious, Expands It's Indianapolis, Indiana, Service Hub - Area Development Online

Digital Marketing Firm, Raidious, Expands It's Indianapolis, Indiana, Service Hub
Area Development Online
Raidious, LLC, a digital marketing services firm, will invest $780,000 to expand its digital marketing business creating up to 75 new jobs by 2016 in the Indianapolis, Indiana area. Raidious specializes in content marketing, social media, inbound ...

and more »

12/13/2012 03:13 PM
4 Best Practices for Digital Marketers in 2013 - Mashable

4 Best Practices for Digital Marketers in 2013
Mashable
Jonathan Gardner is director of communications at Vibrant Media, a leading digital ad company. He has spent his career as an innovator at the nexus of media and technology, having worked in communications and as a journalist. Another year, another ...