02/01/2013 06:54 AM |
What Makes Digital Marketing Fundamentally Different? - Forbes |
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What Makes Digital Marketing Fundamentally Different?ForbesThe marketing world, in large part, can be split into two camps. The traditionalists believe that nothing has really changed except the tools. Digital advocates, on the other hand, are sure that the realm of communication has changed so completely that ... | |
02/01/2013 09:21 AM |
Digital Marketing v. Offline v. Google Positions - Business 2 Community |
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Digital Marketing v. Offline v. Google PositionsBusiness 2 CommunityBeing firmly entrenched in digital marketing for some 15 years I have recently realised that I have been overlooking other forms of marketing that can and should form part of the overall portfolio of sales activity. You see we can easily get tunnel ... | |
01/29/2013 01:00 PM |
Google wants to teach you digital marketing - VentureBeat |
VentureBeat |
Google wants to teach you digital marketingVentureBeatGoogle's announced a new series of âÂÂLearn with Googleâ webinars for digital marketing this morning, focused on helping small, media, and large businesses grow with digital branding, social media, multiscreen marketing, and, yes, online advertising ...and more » | |
02/01/2013 05:07 AM |
10 interesting digital marketing stats we've seen this week - Econsultancy (blog) |
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10 interesting digital marketing stats we've seen this weekEconsultancy (blog)Here are some of the most interesting digital marketing stats we've seen this week. Stats include how retailers are smartphone privacy, B2B websites, Super Bowl ads, NFC in Australia, Facebook driving B2B traffic, Product Listing Ads and dual screening. | |
01/31/2013 09:08 PM |
SiliconCloud: Client Connections Are the Most Important Metric in Digital ... - San Francisco Chronicle (press release) |
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01/30/2013 08:46 AM |
How to structure a digital marketing team - Hotel News Now |
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How to structure a digital marketing teamHotel News NowNEW YORKâÂÂ"As digital marketing becomes more prevalent and occupies a larger chunk of the budget, many hotel companies are struggling with how digital marketing efforts fit into the current company structure. Does the responsibility fall under the ... | |
01/31/2013 07:46 AM |
6 successful digital marketing case studies - Hotel News Now |
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6 successful digital marketing case studiesHotel News NowTo illustrate digital marketing initiatives that are producing results, hoteliers during the Hospitality Sales and Marketing Association International's Digital Marketing Strategy Conference this week provided case studies of successful programs. The ... | |
01/31/2013 08:53 AM |
Ipsos ASI|digital Ups the Ante on Digital Marketing - Ipsos News & Polls (subscription) |
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Ipsos ASI|digital Ups the Ante on Digital MarketingIpsos News & Polls (subscription)New York, NY âÂÂ" Ipsos ASI|digital is plotting the future of online marketing and digital communications. As a global research leader in advertising and brand communications, Ipsos ASI is embarking on a five year plan to revolutionize the way research in ...and more » | |
01/31/2013 08:55 AM |
Engauge buys Shift Global to bolster digital, social capabilities - Business First of Columbus |
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Engauge buys Shift Global to bolster digital, social capabilitiesBusiness First of ColumbusEngauge is beefing up its digital skills via acquisition. The Columbus-based advertising agency has acquired Columbus-based Shift Global, a marketing firm specializing in digital, mobile and social. âÂÂWe've known these guys for years and been impressed ... | |
02/01/2013 09:02 AM |
AutoUpLink Tech New Name for Leading Digital Marketing and Data Aggregator ... - PR Web (press release) |
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