Monday 14 January 2013

digital marketing - Google News

Google News


01/14/2013 02:00 PM
Survey: Mobile Optimization Excites Digital Marketers - CMSWire

Survey: Mobile Optimization Excites Digital Marketers
CMSWire
In a July 2012 CMSWire column, Eric J. Hansen, Founder and CEO of SiteSpect and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and digital marketing optimization, gave some concrete tips on ...


01/14/2013 05:08 AM
Leveraging Converged Media in Local Digital Marketing - Street Fight

Leveraging Converged Media in Local Digital Marketing
Street Fight
Converged media is a term many local marketers might have heard of but may not be familiar with in terms of digital media environments. Essentially, converged media is the area of overlap between any two of three media types: paid, owned, and earned.


01/14/2013 09:47 AM
Report: Video To Take Its Place Among Digital Marketing Tools - CMSWire

Report: Video To Take Its Place Among Digital Marketing Tools
CMSWire
According to several reports, the use of video as a marketing tool can certainly bring good things. One such report by the Aberdeen Group confirms this theory. Video marketing isn't a new invention â€Â" it's been a part of consumer life since the ...
EasyVideoSuite is Set to Revolutionize the Video Marketing Software Industry ...DigitalJournal.com (press release)

all 4 news articles »

01/14/2013 07:07 AM
Facebook Photo Size and Page Design Cheat Sheet - Nashua Telegraph (blog)

Facebook Photo Size and Page Design Cheat Sheet
Nashua Telegraph (blog)
Note: Don't feel like learning it all and doing it yourself? Let us do it for you! Want to do it yourself but need some one-on-one training? The Telegraph's Digital Marketing Services offers SEO services, social media management and business consulting!
45 Ways to Improve Your Digital Strategy in 2013, Part ThreeBusiness 2 Community

all 2 news articles »

01/11/2013 07:02 AM
Jeff Dachis On Digital-Marketing Realities Past And Future - Forbes

Jeff Dachis On Digital-Marketing Realities Past And Future
Forbes
Jeff Dachis was a digital-marketing pioneer. With Craig Kanarick, he founded Razorfish in 1994, one of the hottest interactive shops of the period. A quintessential young internet executive in the VC cash-infused party culture of the day, he was part ...


01/10/2013 04:05 PM
Along With Post-Digital Marketing Comes Post-Digital Media - Forbes

Forbes

Along With Post-Digital Marketing Comes Post-Digital Media
Forbes
Along with the post-digital marketing trends that I mentioned in my previous post, January 2013 is showing some inertia on the post-digital media landscape. It's only January 10, and there are three interesting tidbits in media land that I see ...


01/11/2013 12:18 PM
Content Marketing And E-Commerce Tops Digital Marketers Priority List For 2013 - Forbes

Brafton

Content Marketing And E-Commerce Tops Digital Marketers Priority List For 2013
Forbes
It would appear the content marketing bandwagon is still taking on fans as when asked to identify their biggest digital related priorities are for 2013, marketers selected content marketing â€Â" as well as conversion rate optimization (turning more web ...
Narrow focused (not narrow-minded) content marketing generates leadsBrafton

all 4 news articles »

01/11/2013 08:13 AM
UK's leading digital minds discuss media and marketing trends for 2013 - The Guardian (blog)

UK's leading digital minds discuss media and marketing trends for 2013
The Guardian (blog)
A host of senior figures from leading digital agencies such as AKQA, SapientNitro, We Are Social and AMV BBDO which featured in the video were among the 2012 BIMA Awards winners. Highlighting the social part of the marketing mix, Robin Grant of We Are ...


01/10/2013 07:11 PM
New Account Development Manager - Digital Marketing & Channel Development - Publishers Lunch Deluxe (subscription)

New Account Development Manager - Digital Marketing & Channel Development
Publishers Lunch Deluxe (subscription)
The Digital Marketing and Channel Development Group is seeking a New Account Development Manager to join their team. Individuals in this position will perform all duties and responsibilities required to work with prospective digital accounts and ...


01/10/2013 07:29 PM
Digital marketers in South-East Asia struggle with skills gaps: new report - Econsultancy (blog)

Econsultancy (blog)

Digital marketers in South-East Asia struggle with skills gaps: new report
Econsultancy (blog)
Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on its the second Digital Cream Singapore event for senior client-side digital marketers held in November. Key issues for those attending were ...


mobile marketing - Google News

Google News


01/14/2013 07:17 PM
Hot Rumor: Dell in Talks to Go Private - Mobile Marketing Watch

Mobile Marketing Watch

Hot Rumor: Dell in Talks to Go Private
Mobile Marketing Watch
Hot Rumor Dell in Talks to Go Private 300x168 Hot Rumor: Dell in Talks to With the PC industry lagging behind its former glories amidst a mobile revolution dominated by tablet and smartphone market penetration, Dell is among the most iconic names in ...

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01/14/2013 09:38 PM
Apple Announces iPad News from Beijing - Mobile Marketing Watch

Mobile Marketing Watch

Apple Announces iPad News from Beijing
Mobile Marketing Watch
Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile Commerce · Mobile Coupons ...

and more »

01/14/2013 09:54 AM
Poynt Corporation Assets to be Acquired - Mobile Marketing Watch

Poynt Corporation Assets to be Acquired
Mobile Marketing Watch
Localized mobile marketing has grown significantly in the past few years and the Poynt application has had tremendous growth globally as a leading mobile application on industry leading mobile platforms, such as, BlackBerry, Apple, Android and Windows.

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01/14/2013 12:49 PM
Marketers Gain New Analytics Tools for Video - Mobile Marketing Watch

Mobile Marketing Watch

Marketers Gain New Analytics Tools for Video
Mobile Marketing Watch
Marketers Gain New Anlyatics Tools for Video Marketers Gain New Analytics Tools for Video As video becomes an incrementally more vital component of all aspects of mobile marketing and advertising, Vidyard â€Â" the video marketing platform for business ...

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01/14/2013 10:54 AM
Shares of AAPL Plunge as Rumors Wreck Investor Confidence - Mobile Marketing Watch

Mobile Marketing Watch

Shares of AAPL Plunge as Rumors Wreck Investor Confidence
Mobile Marketing Watch
Shares of AAPL Plunge as Rumors Wreck Investor Confidence 300x168 Shares of AAPL Plunge as Rumors Shares of Apple continued their recent decline on Monday as AAPL fell below the psychologically satisfying $500 level for the first time since February ...

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01/14/2013 06:58 PM
Strategy Analytics Finds Massive Spike in Mobile Enterprise App Revenue - Mobile Marketing Watch

Mobile Marketing Watch

Strategy Analytics Finds Massive Spike in Mobile Enterprise App Revenue
Mobile Marketing Watch
Strategy Analytics Finds Massive Spike in Mobile Enterprise App Revenue 300x163 Strategy Analytics Finds Massive Spike With each passing day we learn more about the many ways in which 2012 was a banner year for mobile. The latest report comes to us ...

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01/14/2013 11:15 AM
Renewed Developer Interest Gives BlackBerry a Boost - Mobile Marketing Watch

Mobile Marketing Watch

Renewed Developer Interest Gives BlackBerry a Boost
Mobile Marketing Watch
Renewed Developer Interest Gives BlackBerry a Boost 300x228 Renewed Developer Interest Gives BlackBerry a Boost With just days remaining before Research in Motion unveils its new BlackBerry 10 line, RIM is on the receiving end of consistent waves of ...
RIM UK chief: 2013 most important year in company's historyMobile News

all 225 news articles »

01/14/2013 05:20 PM
NRA's Mobile App Draws Fire But Is It Deserved? - Mobile Marketing Watch

Mobile Marketing Watch

NRA's Mobile App Draws Fire But Is It Deserved?
Mobile Marketing Watch
On Monday, the debate grew more heated in response to a new app released by the NRA in Apple's App Store. “NRA: Practice Range” offers a “Safety, Training and Education” mode as well as a “2nd Amendment newsfeeds, gun law information centers and ...

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01/14/2013 09:30 AM
GetGlue and Viggle Amicably Drop Merger Plans - Mobile Marketing Watch

GetGlue and Viggle Amicably Drop Merger Plans
Mobile Marketing Watch
GetGlue and Viggle Amicably Drop Merger Plans 300x213 GetGlue and Viggle Amicably Drop Merger Plans GetGlue and Viggle have dropped plans to merge, although both parties admittedly remain friendly with one another and eager to move forward ...

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01/14/2013 10:15 AM
PayPal Praises Presence at 18000 Retail Locations - Mobile Marketing Watch

Mobile Marketing Watch

PayPal Praises Presence at 18000 Retail Locations
Mobile Marketing Watch
Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile Commerce · Mobile Coupons ...

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search marketing - Google News

Google News


01/14/2013 02:23 PM
Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land - Search Engine Land

Search Engine Land

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land
Search Engine Land
Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics â€Â" paid search on Search Engine Land and paid social media/display advertising on Marketing Land, for example. When she's not writing for our sites ...
Marketing Day: January 14, 2013Marketing Land

all 3 news articles »

01/14/2013 12:03 PM
Facebook May Surprise Search Marketers With Familiar Tech - MediaPost Communications

Facebook May Surprise Search Marketers With Familiar Tech
MediaPost Communications
Thumb-up-thumb-down-Shutterstock-A Technology that makes it possible to capture intent across search engines has moved into Facebook. Some estimate the features provide a lower cost compared with paid-search ads running on Bing or Google.

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01/11/2013 10:55 AM
10 Top Search Marketing Blogs - Business 2 Community

Business 2 Community

10 Top Search Marketing Blogs
Business 2 Community
10 Top Search Marketing Blogs image search marketing2 Love it or hate it, Search Marketing â€Â" Search Engine Optimization (SEO), Local Search Optimization, and Pay Per Click advertising (PPC, SEM) â€Â" continues to play a prominent role in most effective ...
3 Ways B2B SEOs Can Keep on Winning in 2013Search Engine Watch
Crown SEO Expert Elected to DFW Search Engine Marketing BoardWiredPRNews.com (press release)
Net Marketing Shop announces new SEO serviceThe Australian Eye News
Search Engine Land
all 50 news articles »

01/12/2013 10:09 AM
Advanced Search Marketing Workshop - Blizzard Internet Marketing - Glenwood ... - DigitalJournal.com (press release)

Advanced Search Marketing Workshop - Blizzard Internet Marketing - Glenwood ...
DigitalJournal.com (press release)
Blizzard Internet Marketing, Inc. is offering a 2-day Advanced Search Engine Marketing workshop on January 21 and 22 in Glenwood Springs. This workshop is open to the public and will focus on ways for hotel, lodging, travel, and hospitality companies ...

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01/10/2013 10:37 AM
SEMPO & ClickZ Look To See How Much Search Marketers Make With A Survey - Search Engine Land

Search Engine Land

SEMPO & ClickZ Look To See How Much Search Marketers Make With A Survey
Search Engine Land
This survey is an annual industry wide survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibility. The variables the survey hopes to collect include SEO and SEM jobs, from ...
SEMPO and ClickZ Launch Search Marketer Salary SurveySan Francisco Chronicle (press release)
SEMPO Launch Search Marketer Salary Survey for 2013Search Engine Watch

all 6 news articles »

01/10/2013 07:15 AM
SEO 101: Video Marketing Strategy - Search Engine Journal

Search Engine Journal

SEO 101: Video Marketing Strategy
Search Engine Journal
SEO Video 101 There's no doubt about it: A well-structured video marketing campaign is a great way to boost both your brand's awareness and your company's overall website success. To see just how great this option can be for promoting your organization ...

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01/09/2013 04:30 PM
Three Search Marketing Resolutions for the New Year - Business 2 Community

Business 2 Community

Three Search Marketing Resolutions for the New Year
Business 2 Community
With January underway, most search marketers have already made their personal New Year resolutions. Whether it's better health, spending more time with friends and family, or helping out in the community, we all have high hopes for 2013. For me, and ...


01/09/2013 09:05 AM
Spain & Search Marketing: The 3rd Edition - State of Search

State of Search

Spain & Search Marketing: The 3rd Edition
State of Search
Spain & Search Marketing: The 3rd Edition. 1 day ago by Aleyda Solis 4 Comments · Tweet · Buffer. spain-aleyda. Hola amigos! It's time to update you about the latest in the Spanish search industry (and related areas) that despite the holiday season had ...


01/10/2013 12:59 PM
Marketers Search for Mobile Clarity at CES - ClickZ

Marketers Search for Mobile Clarity at CES
ClickZ
To integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas. While online publishers are increasingly pushing for multi-platform buys across mobile, tablet and desktop ...


01/14/2013 12:22 PM
Paid Search Dayparting for the Beginner, Intermediate, Advanced - iMedia Connection (blog)

Marketing Pilgrim

Paid Search Dayparting for the Beginner, Intermediate, Advanced
iMedia Connection (blog)
As you may know, both of the major search engine marketing platforms (Google Adwords & Microsoft/Yahoo Adcenter) provide an advanced settings feature allowing you to automatically adjust your keyword bids based on the day of week and/or hour of day.
Building AdWords Accounts With No History Part 1: LaunchMarketing Pilgrim

all 3 news articles »

social media - Google News

Google News


01/14/2013 07:44 PM
Flu watchers tap social media might - Chicago Tribune

Flu watchers tap social media might
Chicago Tribune
Dr. Andrea Dugas recalled widespread skepticism at a medical conference 10 years ago when she suggested that social media mentions and search volume could one day forecast flu activity. "They would say, 'How can you use this social media to surveil flu ...

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01/14/2013 06:36 PM
Australian Open uses social media for cloud intelligence - ZDNet

ZDNet

Australian Open uses social media for cloud intelligence
ZDNet
Summary: Tennis Australia can't afford to let the Australian Open website crash during the tournament, and this year it's using IBM technology to automatically scale capacity in its cloud infrastructure by gauging social media sentiment. Spandas Lui ...
IBM taps social media at Australian OpenComputerworld Australia

all 4 news articles »

01/14/2013 10:48 AM
Janrain Raises $33 Million To Supercharge Social Media - Forbes

Janrain Raises $33 Million To Supercharge Social Media
Forbes
Back in 2004, Larry Drebes saw the huge potential of social media and realized there would be a need to manage a user's identity. To this end, he helped to create the OpenID protocol. It was spot-on. In fact, the work on OpenID provided the basis for ...
Janrain confirms $33 million venture round, plans to accelerate growthOregonLive.com
Funding Daily: I'm not Honey Boo Boo ChildVentureBeat

all 10 news articles »

01/14/2013 09:04 AM
Don't Ignore Your Social Media Reputation - TIME

Don't Ignore Your Social Media Reputation
TIME
Social media has become a critically important channel for customer service and feedback, so companies that ignore it do so at their peril. Surprisingly, a recent survey by Zeno Group found that a large number of companies are ignoring social media ...


01/14/2013 07:12 PM
Santa Rosa sets social media rules - Santa Rosa Press Democrat

Santa Rosa sets social media rules
Santa Rosa Press Democrat
Santa Rosa's public employees are increasingly using social media to promote the city's programs and services, highlight upcoming events and solicit feedback from the public. As residents turn to Facebook, Twitter and YouTube for information, the city ...

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01/14/2013 08:47 PM
DCM Dealer software platform mines social media for stock sentiment, Wall ... - Engadget

The Next Web

DCM Dealer software platform mines social media for stock sentiment, Wall ...
Engadget
Now, the firm is hoping to catch a second wind with a tool that mines Twitter, Facebook, and the whole of social media in order to pick up clues about the public's view on a stock. Reportedly, it'll spit out real-time ratings from 0 (negative) to 100 ...
Using Twitter, Facebook And Social Media To Predict Stock PricesForbes
Social trading: DCM Dealer uses Twitter and Facebook sentiment to help traders ...The Next Web
Social media spread-betting: Can DCM Capital turn tweets into gold?Econsultancy (blog)
Investment Europe -FX-MM -Telegraph.co.uk
all 19 news articles »

01/14/2013 11:22 PM
49ers' Patrick Willis, Ravens' Ray Lewis use social media to watch epic ... - San Jose Mercury News

49ers' Patrick Willis, Ravens' Ray Lewis use social media to watch epic ...
San Jose Mercury News
49ers' Patrick Willis, Ravens' Ray Lewis use social media to watch epic playoff game together. By Jon Becker Bay Area News Groupmercurynews.com. Posted: 01/14/2013 10:17:56 PM PST. January 15, 2013 6:22 AM GMTUpdated: 01/14/2013 10:20:45 PM ...


01/14/2013 08:01 AM
When print is thriving, where does social media fit? A look at practices at ... - Nieman Journalism Lab at Harvard

Nieman Journalism Lab at Harvard

When print is thriving, where does social media fit? A look at practices at ...
Nieman Journalism Lab at Harvard
What we heard suggests a very different set of perspectives on social media than those that exist in Western newsrooms. While some American and European news organizations are making Twitter and Facebook an essential part of their journalists' work, ...


01/14/2013 08:55 AM
INSIGHT: Keep tabs on social media trends to set strategy - Sioux Falls Argus Leader

INSIGHT: Keep tabs on social media trends to set strategy
Sioux Falls Argus Leader
As we head into a new year, it seems that social media will continue to play a vital role in most businesses' online marketing strategies. Nowadays, social media is ubiquitous, not just in terms of personal use but also for the growth, exposure and ...


01/14/2013 11:01 PM
Provide details of 'social media life': Cong to leaders - Hindustan Times

Provide details of 'social media life': Cong to leaders
Hindustan Times
Political parties have learnt the hard way, that it is better to embrace the social media than ignore it as a youthful recreation. And with a little over a year left for the next general elections, the Congress has sprung into action. In a first, it ...

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