search marketing - Google News

Google News

09/07/2012 02:48 PM

Priceline: Propel 'Massive' Growth with Paid Search - Huffington Post

Priceline: Propel 'Massive' Growth with Paid Search Huffington Post You cannot improve your search marketing campaigns if you don't know exactly how they're performing. To track performance, you need to implement conversion tracking, which tracks everything from impressions to clicks to conversions. For the best ...

09/07/2012 01:23 PM

Kraft's New Grocery Company Plans Marketing Boost in Search of 'Renaissance' - AdAge.com

AdAge.com Kraft's New Grocery Company Plans Marketing Boost in Search of 'Renaissance' AdAge.com The CEO of Kraft Foods' new standalone North American grocery business on Friday set lofty goals for the company, pledging to pour more advertising behind top "power" brands while slashing overhead to create a more nimble corporate culture. and more »

09/07/2012 02:50 PM

Oneupweb : Bing Says “Bing It On!” - StraightUpSearch

Social Barrel Oneupweb : Bing Says “Bing It On!” StraightUpSearch Every Friday here at Oneupweb we highlight a favorite marketing campaign. Today, we toy with Bing's “Bing It On”. The concept of the campaign is simple. We're the subjects of a blind “taste” test, wherein we conduct five searches, are presented with a ... Microsoft (MSFT) Bing, Google (GOOG) 'Pepsi Challenge' type marketing ...WPTV Microsoft Throws Down Bing Search ChallengeTechWeekEurope UK Microsoft's 'Bing It On' Contest Pits Bing Search Against Google SearchSocial Barrel AdAge.com -RedOrbit -eWeek all 136 news articles »

09/07/2012 06:19 AM

Big Footprint Awarded Best Search Engine Marketing Gold Peak from Colorado ... - Equities.com

Big Footprint Awarded Best Search Engine Marketing Gold Peak from Colorado ... Equities.com Big Footprint Digital, a Denver-based search marketing and lead generation consultancy, was one of several companies that received a prestigious Gold Peak Award from the Colorado Chapter of the American Marketing Association in June. Big Footprint ... and more »

09/06/2012 07:25 AM

Investing in SEO: Marketers are Doing More SEO Than They Think - Search Engine Watch

Business 2 Community Investing in SEO: Marketers are Doing More SEO Than They Think Search Engine Watch I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape. If you missed it, Danny Goodwin's blog post, “Organic vs. Paid Search Results: Organic Wins 94 Percent of Time” is a great summary. How SEO Marketing Can Help Your Small BusinessBusiness 2 Community Release from Website Promotion AustraliaPRWire Q&A: Husam Jandal on SEO in the Middle EastEconsultancy (blog) PR Web (press release) -PR Leap (press release) all 39 news articles »

09/04/2012 10:19 AM

Search Marketing Insight: How To Expand Into Canada - Search Engine Journal

Search Marketing Insight: How To Expand Into Canada Search Engine Journal If you're looking to expand your search marketing program beyond the United States, put Canada on your map. With a steady rise in online advertising spend, Canada is ripe for advertisers that want to expand their reach, boost awareness, and drive sales.

09/07/2012 08:03 PM

Twitter Marketing Tips: Use SEO to Boost Your Rankings - Business 2 Community

Business 2 Community Twitter Marketing Tips: Use SEO to Boost Your Rankings Business 2 Community Check out our easy-to-follow Twitter marketing tips below! Beef up your bio with keywords. Every local business could use a little boost when it comes to search engine optimization, and your Twitter bio is a great place to start. Twitter limits your ... and more »

09/07/2012 12:36 AM

Adlucent gives retailers product control in Google Shopping - Direct Marketing News

Adlucent gives retailers product control in Google Shopping Direct Marketing News Retail search marketing, Griffin notes, is “dramatically different” than search marketing for other verticals. “It's the dynamic nature of retail,” he says, as retailers compete on prices and have to make tactical adjustments due to seasonality and ... Adlucent Launches Precision Product Targeting for Google Product Listing Ads ...Sacramento Bee Kenshoo Enhances Product Listing Ads Management for Google ShoppingMelodika.net (press release) Adorama Improves Product Listing Ads (PLA) Performance & Efficiency with ...The Herald | HeraldOnline.com all 25 news articles »

09/06/2012 07:23 PM

Customer search engine puts marketers in control of big data - BizReport

Customer search engine puts marketers in control of big data BizReport Jason: We believe that inbound marketing (SEO, search ads, and social) is the most efficient lead-gen a company can do. Everyone should max it out. But marketers have cast too wide a net here, and they treat all inbound traffic the same. Wouldn't it be ...

09/07/2012 05:34 AM

Search resumes for top marketers - Ireland's Marketing & Media Monthly Magazine (blog)

Ireland's Marketing & Media Monthly Magazine (blog) Search resumes for top marketers Ireland's Marketing & Media Monthly Magazine (blog) The search for Ireland's top marketing talent continues with the launch of the Marketer of the Year 2012 this week. Some of the best known names in Irish marketing have won the award since 1993. Last year, Valeo Foods' marketing boss Loretta Dignam ...

social media - Google News

Google News

09/07/2012 12:33 PM

Social media: NFL's McCourty twins tweet - ESPN (blog)

ESPN (blog) Social media: NFL's McCourty twins tweet ESPN (blog) Alike in so many ways, the McCourty twins have used the fact they're identical to set themselves apart from all other athletes on the social media scene. “I always hear people saying that it's so cool that you share the Twitter account with your ... and more »

09/07/2012 02:54 PM

Social media changes rules - Battle Creek Enquirer

al.com (blog) Social media changes rules Battle Creek Enquirer Social media were at the core of this strategy. On the night Obama accepted the Democratic nomination, 85,000 people packed the Denver Broncos football stadium. The price of admission was an email address or cellphone number, and everyone was ... Michelle Obama wows social media, TV audience soarsChicago Tribune (blog) Democrats dominate social media chatterFinancial Times Michelle Obama wows social media, TV audience steadyOrlando Sentinel al.com (blog) all 32,544 news articles »

09/07/2012 01:39 PM

Data Analysts Seek to Make Social Media More Useful - Businessweek

GigaOM Data Analysts Seek to Make Social Media More Useful Businessweek It's not easy turning the Mayberry Police Department into the team from CSI, or turning an idea for a new type of social network analysis into something like Klout on steroids, but those types of transformations are becoming ever more realistic. The ... As social data grows, researchers want to uncover its secretsGigaOM all 2 news articles »

09/07/2012 03:46 PM

Trust in Social Media - Sacramento Bee

Trust in Social Media Sacramento Bee Whether seeking advice on money, health or relationships Brits are increasingly turning to the internet as a trusted source of information. One third of people in the UK (32 per cent) now turn to social media channels for practical guidance with over a ... and more »

09/07/2012 03:47 PM

Social media â€Â" friend or foe? - Green Bay Press Gazette

Telegraph.co.uk Social media â€Â" friend or foe? Green Bay Press Gazette Now everyone is entitled to their opinion but when you put things out on the social network you had best be sure they are correct. AND if you are going to hit the “like” button on this information, you'd best be ready for someone to form an opinion of ... Author, Glens Falls native thinks 'Social Media is Bullsh--'Glens Falls Post-Star Law Students Should Embrace Social Media, Study SuggestsU.S. News & World Report Social Media for Psychiatrists: Ignorance Is Not BlissPsychiatric Times ADOTAS -Business 2 Community -Equities.com all 31 news articles »

09/07/2012 10:01 AM

Social Media Measurement Is Still In Infant Stage of Growth - Marketing Pilgrim

Marketing Pilgrim Social Media Measurement Is Still In Infant Stage of Growth Marketing Pilgrim When you see brand awareness as the overwhelmingly dominant top role for social in an organization it simply says that they are not looking to dig deep enough to find out what social adds or doesn't add to the bottom line. It is the social media ... Adobe Enters Social Media Analytics Race With Adobe SocialTrefis Social media now key to strategy â€Â" but many still find it difficult to measure ...InternetRetailing.net With Social ROI Tool, Adobe Takes on SalesforceMashable CMSWire -KoMarketing Associates -Digital Market Asia all 21 news articles »

09/07/2012 10:57 AM

Social Media Research Firm Fizziology Launches in UK - Hollywood Reporter

Social Media Research Firm Fizziology Launches in UK Hollywood Reporter While social media trackers typically collect global data, Fizziology uses a three-layer language and geo-location approach to capture only U.K. social media conversations. "Fizziology is able to deliver U.K.-based intelligence to help studios ...

09/07/2012 08:20 PM

The Engagement Gap - New York Times

California Forward Reporting The Engagement Gap New York Times In particular, let's focus on the gap in the level of media engagement â€Â" particularly social media engagement â€Â" between President Obama's campaign and Mitt Romney's. Obama is on the winning side of that gap. A study earlier this month by the Pew ... Social media becoming key factor in California politics and beyondCalifornia Forward Reporting all 2 news articles »

09/07/2012 01:44 PM

10 Guidelines to Successful Social Media Results - Massage Today (blog)

Massage Today (blog) 10 Guidelines to Successful Social Media Results Massage Today (blog) You need a plan for your social media, maybe you aren't getting results you like or you want to get started but have NO idea what to do. Here are 10 Guidelines help you get the results you want. I'm being 100% transparent, these guidelines are how SRB ... Social Media is Like Working OutBusiness 2 Community all 2 news articles »

09/07/2012 06:57 AM

Social-Media Insights Inspired By Barack Obama, America's First Truly Social ... - Fast Company

Fast Company Social-Media Insights Inspired By Barack Obama, America's First Truly Social ... Fast Company President Barack Obama and his team have leveraged the political power of social media since the Illinois senator announced his intention to run for the top job in the White House in 2007. According to techpresident.com, in 2008 Obama's online efforts ... Ignorance No Longer an OptionHuffington Post all 3 news articles »

internet marketing - Google News

Google News

09/06/2012 11:07 PM

Internet Marketing for Real Estate Investors Now Offered Online - RedOrbit

PR Web (press release) Internet Marketing for Real Estate Investors Now Offered Online RedOrbit Internet marketing is one topic that used in the business world. Marketing houses online is a new trend and some real estate investors that are trying to bring offline success online are now learning Internet marketing strategies. The HowtoMarketHouses ... Real Estate Marketing Techniques for 2012 Announced OnlinePR Web (press release) all 19 news articles »

09/06/2012 12:05 PM

Internet Marketing Ninjas Welcomes Former Pepperjam CEO Kristopher Jones ... - Equities.com

Internet Marketing Ninjas Welcomes Former Pepperjam CEO Kristopher Jones ... Equities.com Internet Marketing Ninjas (IMN), a leading full-service Internet marketing company located in upstate New York, is pleased to announce the addition of Internet entrepreneur Kristopher Jones to its executive staff as Chairman. As a member of the ... and more »

09/07/2012 08:18 PM

Study Reveals the Factors Affecting Online Shopping Boom - Equities.com

PR Web Study Reveals the Factors Affecting Online Shopping Boom Equities.com According to a July report from marketing research firm Frost & Sullivan, more Australians are shopping on the Internet every day, and the percentage of purchases made online is growing every day. The study projects Australians to spend $16 billion ... Boss Digital takes the hard work out of online marketing strategyMelodika.net (press release) all 5 news articles »

09/06/2012 08:23 PM

A Week Is a Long Time In Internet Marketing - Business 2 Community

A Week Is a Long Time In Internet Marketing Business 2 Community Former British Prime Minister Harold Wilson once said that a week is a long time in politics , well it seems it's a lot longer in Internet Marketing. I can't believe some of the things that have happened since i've been out of the loop. However first I ...

09/07/2012 11:40 AM

Advertising Company “HTP Company” Launches New Social Media Marketing ... - NewsLI

Advertising Company “HTP Company” Launches New Social Media Marketing ... NewsLI Leading Interactive advertising agency announces the release of a new social media marketing campaign focused at driving web based Internet traffic and increasing brand value via top social networking sites. (Agoura Hills, CA) - [NEWSLI-PR] HTP ... New Social Media Service for Advertising CompanyAdvertisement Journal all 2 news articles »

09/04/2012 06:09 PM

Internet Marketing Ideas for Realtors Now Available at HowtoMarketHouses.com - Equities.com

Internet Marketing Ideas for Realtors Now Available at HowtoMarketHouses.com Equities.com Internet marketing is one area that Internet gurus have down pat, but some real estate agents are struggling to find online buyers for properties. The HowtoMarketHouses.com website has launched a new area dedicated to Internet marketing for real estate.

09/07/2012 07:07 PM

Content And Marketing Leverage Techniques At The Ultimate Web Blueprint ... - Equities.com

Content And Marketing Leverage Techniques At The Ultimate Web Blueprint ... Equities.com Those who attended the Gold Coast event on the 8th of September learned about the importance of implementing online marketing techniques and strategies in order to take advantage of the changings in the media. “Business owners are having a hard time ... and more »

09/06/2012 12:24 PM

IBM launches online marketing service - Computerworld

Destination CRM IBM launches online marketing service Computerworld IBM has designed the service, an IBM Smarter Commerce offering, for organizations to outsource their online marketing efforts, eliminating the need to purchase and stitch together new marketing software and hire an IT team to manage it. The service ... (Almost) Live @ IBM Smarter Commerce Global Summit: That's a WrapInternet Evolution IBM Launches Cloud-Based Marketing CenterDestination CRM all 90 news articles »

09/04/2012 01:44 AM

Web And Graphic Company Pilots Starting Companies To The Top Of Internet ... - Daily Markets

Web And Graphic Company Pilots Starting Companies To The Top Of Internet ... Daily Markets Ellie Design has earned the respect of competitors and clients alike in the areas of website design, search engine optimization (SEO) and internet marketing. It has helped many small and starting business companies go up the ladder of the highly ... and more »

09/07/2012 06:04 PM

iGOLocal Takes Big Step Forward with Online Video Marketing through Media ... - Equities.com

iGOLocal Takes Big Step Forward with Online Video Marketing through Media ... Equities.com In an effort to capitalize on opportunities emerging in the Internet video market,. MDS, the global provider of the BetterVideo and BetterSocial marketing solutions, is providing its BetterVideo Basic Montage videos to iGOLocal. iGOLocal will use MDS's ... and more »

digital marketing - Google News

Google News

09/07/2012 04:03 PM

IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services - brandchannel.com

DatacenterDynamics IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services brandchannel.com According to Gartner, by 2017 the head of marketing â€Â" not the head of technology â€Â" will have greater influence on technology purchases. Gartner predicted earlier this year that chief marketing officers would soon spend more on technology than chief ... IBM Marketing Center: Swiss Army Knife For E-CommerceInformationWeek The American Marketing Association Turns to IBM Smarter Commerce to Target ...Sacramento Bee AMA taps IBM's Smarter Commerce suiteDirect Marketing News eWeek all 90 news articles »

09/06/2012 01:07 PM

Lessons Learned at Stanford's Digital Marketing Program - Forbes

Forbes Lessons Learned at Stanford's Digital Marketing Program Forbes Given how important digital marketing, social media and big data have emerged in defining and implementing customer-centered strategies, Stanford's first-ever Digital Marketing Program looked worth attending. I look at education like an accelerator; it ...

09/07/2012 07:02 AM

Borrell Creates 'Digital Marketing Regions' - All Access Music Group

Borrell Creates 'Digital Marketing Regions' All Access Music Group BORRELL ASSOCIATES has created a new media industry geography called DIGITAL MARKETING REGIONS (DMRs), identifying 513 U.S. markets where local businesses concentrate their digital advertising expenditures. Local ad spending levels for any ... Borrell Creates DMR To Enhance Digital Marketing MetricsMediaPost Communications Borrell Announces Creation of Digital Marketing Regions (DMRs) for Online and ...Melodika.net (press release) all 3 news articles »

09/06/2012 11:07 PM

World Renowned Digital Marketing Expert, Hassan Bawab on TV Interview with ... - RedOrbit

World Renowned Digital Marketing Expert, Hassan Bawab on TV Interview with ... RedOrbit The Pulse Network is interviewing Hassan Bawab, Founder and CEO of Magic Logix, leading global digital marketing agency, in a televised interview in anticipation of Bawab's appearance at the Inbound Marketing Summit in Boston October 23rd and 24th. Magic Logix Announces its Support for Dallas Business Journal's First Annual ...PR Web (press release) all 7 news articles »

09/07/2012 04:01 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog) 10 interesting digital marketing stats we've seen this week Econsultancy (blog) 66% of digital marketers surveyed working for companies with an annual turnover of more than £100m agreed that 'social media is integral to business strategy', while 67% said that social media activity was 'integral to their marketing mix'. While just ... Adobe Social launches with an eye on your brand's Facebook, Twitter popularityZDNet Adobe Social Debuts, Offers Robust, Easy-To-Use Take On Facebook Marketing ...AllFacebook Adobe Social + Social marketing = Real business resultsDigital Market Asia Adweek -WebProNews -CMSWire all 21 news articles »

09/07/2012 12:59 PM

DMA finds marketers bullish on direct and digital marketing - BtoB Magazine

DMA finds marketers bullish on direct and digital marketing BtoB Magazine New Yorkâ€Â"Despite mixed signals in the economy, more than 72% of marketers and marketing suppliers believe direct and digital marketing are well-positioned for future growth, according to a report from the Direct Marketing Association. According to DMA ...

09/07/2012 07:02 AM

IBM Unveils New Services to Accelerate Customer Engagement Efforts for CMOs ... - Businessweek

IBM Unveils New Services to Accelerate Customer Engagement Efforts for CMOs ... Businessweek In response to this need, IBM is introducing a new set of integrated services designed to help businesses build and expand their digital marketing presence. IBM will help businesses use technology as a tool to build more meaningful, personalized ... IBM Launches Data-Driven Customer Engagement ServicesNewsFactor Network all 16 news articles »

09/07/2012 07:47 AM

Financial/Insurance, Technology and Real Estate Driving Triple-Digit Increases ... - Sacramento Bee

Financial/Insurance, Technology and Real Estate Driving Triple-Digit Increases ... Sacramento Bee These spending trends, along with other digital marketing efforts by SMBs, will be examined at BIA/Kelsey's upcoming SMB Digital Marketing 2012 conference, Sept. 17-19, in Chicago. (Logo: http://photos.prnewswire.com/prnh/20110616/NE20926LOGO ) ... and more »

09/06/2012 09:28 PM

The Top 3 Reasons You Need Digital Marketing Automation - Business 2 Community

The Top 3 Reasons You Need Digital Marketing Automation Business 2 Community Digital marketing today is a complicated world: Interacting over countless channels on a tight budget isn't exactly what marketers predicted a decade ago. How can you harness the complexity of the digital environment and make it work for you? Marketing ... Marketers 'can turn adversity into achievement'ashdowngroup.com all 2 news articles »

09/07/2012 07:28 PM

Announcing the 2012 Revenew Marketing Network Award Winners: Consumer ... - RedOrbit

Announcing the 2012 Revenew Marketing Network Award Winners: Consumer ... RedOrbit To maximize consumer awareness and interest, CEA provided their nationwide member base with a synchronized series of event weekends, “CEA Demo Days,” supported with a complete integrated suite of digital and print-ready marketing materials. and more »