Monday 15 October 2012

mobile marketing - Google News

Google News


10/15/2012 08:17 AM
Mobile Marketing â€Â" Hot Or So What? - Business 2 Community

Business 2 Community

Mobile Marketing â€Â" Hot Or So What?
Business 2 Community
We found a study just a couple of days ago from Business to Business Magazine that reported only 14% of Chief Marketing Officers polled were happy with their mobile marketing performance. Based on a survey of 250 people, the article also notes that ”43 ...


10/15/2012 07:39 AM
Waveline Media Joins the Mobile Marketing Association (MMA) - MENAFN.COM

Waveline Media Joins the Mobile Marketing Association (MMA)
MENAFN.COM
Waveline Media, the leading mobile marketing firm and owner of the Yabila! Platform and Waveline Ad Network, today announced it has become a member of the Mobile Marketing Association (MMA), a highly credible global trade association representing all ...
MMA Announces 2012 Global Board Executive CommitteeSacramento Bee

all 6 news articles »

10/15/2012 10:53 PM
The mobile trends that marketers should focus on: Gartner - Campaign Asia-Pacific

The mobile trends that marketers should focus on: Gartner
Campaign Asia-Pacific
GLOBAL - Mobile advertising should be mainstream in the next two to five years, predicts research firm Gartner in a report advising marketers to keep an eye on bar code marketing, mobile coupons and augmented reality.
Top Consumer Mobile Apps And Services For Digital Marketing LeadersBiztech2.com
Mobile adspend to surgeWarc

all 3 news articles »

10/15/2012 08:29 AM
Why It's Time For Local SMBs To Get On Board With Mobile - Search Engine Land

Search Engine Land

Why It's Time For Local SMBs To Get On Board With Mobile
Search Engine Land
While attending BIA/Kelsey's SMB Digital Marketing 2012 Conference in Chicago last month, I was surprised by the results of a recent LCM study, which showed that only 20 percent of local businesses said they have experience with mobile marketing.
Mobile Ad Tactics: What Works? What Doesn't?ADOTAS

all 2 news articles »

10/15/2012 07:54 AM
Smartphone Evolution: Experts Weigh In On Mobile Marketing Strategies - Business 2 Community

Smartphone Evolution: Experts Weigh In On Mobile Marketing Strategies
Business 2 Community
It's a debate that has been ongoing for years: should businesses be spending time and money on separate mobile websites and mobile applications, or should they strictly adapt their current site with responsive design? Ian Lurie, CEO of Portent ...


10/14/2012 10:15 PM
Mobile marketing: Moving beyond SMS - exchange4media.com

exchange4media.com

Mobile marketing: Moving beyond SMS
exchange4media.com
Industry believes that there are three big new technologies that will add value to the existing mobile marketing solutions in India â€Â" location-based services, voice-based interactions and interactive applications. Voice SMS has picked up in rural India ...
'Advertising spend on mobile is `180 crore in India'Voice & Data Online
Restaurant Sms Marketing Plans Succeed with Mobile CouponsSBWire (press release)

all 3 news articles »

10/15/2012 11:31 AM
MoZeus Worldwide Opens Celebrity App Division to Benefit Charities - Sacramento Bee

Mobile Marketing Watch

MoZeus Worldwide Opens Celebrity App Division to Benefit Charities
Sacramento Bee
ATLANTA, Oct. 15, 2012 -- /PRNewswire/ -- MoZeus Worldwide, a mobile-marketing and content management software company and developers of the SMART Activator application, is pleased to announce the launch of the "Celebrity App," a consumer photo ...
MoZeus Pushes Celebrity Mobile App DivisionMobile Marketing Watch

all 9 news articles »

10/14/2012 05:13 AM
Waveline Media joins the Mobile Marketing Association - AME Info

Waveline Media joins the Mobile Marketing Association
AME Info
Waveline Media, the leading mobile marketing firm and owner of the Yabila! Platform and Waveline Ad Network, announced it has become a member of the Mobile Marketing Association (MMA), a highly credible global trade association representing all ...


10/15/2012 05:31 AM
One97 ropes in Indiatimes exec Sandeep Amar as VP, mobile marketing - VC Circle

One97 ropes in Indiatimes exec Sandeep Amar as VP, mobile marketing
VC Circle
Mobile internet firm One97 Communications has appointed Sandeep Amar as vice-president, mobile marketing. IndiaDigitalReview first reported the development. We tried contacting Vijay Shekhar Sharma, founder of One97 Communications, via SMS and ...


10/13/2012 06:04 PM
5 Ideas for Better B2B Mobile Marketing - Equities.com

5 Ideas for Better B2B Mobile Marketing
Equities.com
The perception that B2B marketers need not make mobile a priority is finally shifting and we're starting to see increased focus on the role mobile plays in successful B2B marketing programs. A recent Forbes survey found that 82% of C-suite executives ...


search marketing - Google News

Google News


10/15/2012 11:31 AM
Top Advertisers Select Direct Agents to Manage Their Search Marketing ... - Sacramento Bee

Top Advertisers Select Direct Agents to Manage Their Search Marketing ...
Sacramento Bee
NEW YORK, Oct. 15, 2012 -- /PRNewswire/ -- Direct Agents, an-award winning digital marketing agency announced today that it was selected by Folica.com, a Top 500 online retailer to manage their search marketing account. Folica.com joins Direct Agents' ...

and more »

10/15/2012 05:10 PM
FTC said to be 'strongly considering' paid listings probe - CNET

FTC said to be 'strongly considering' paid listings probe
CNET
The Federal Trade Commission is "strongly considering" a review of whether Web search engines are complying with 2002 guidelines governing how paid listings are disclosed to consumers, according to a search marketing industry group. The revelation ...
SEMPO Urges FTC To Review Search Labeling TransparencyWebProNews

all 4 news articles »

10/15/2012 10:39 AM
Paid Search Advertising Gets More Complicated In 2013 - Search Engine Land

Search Engine Land

Paid Search Advertising Gets More Complicated In 2013
Search Engine Land
The bottom line for search marketers is that mobile phones and tablet devices are significantly transforming the ways consumers search, make transactions and interact with brands online. Search marketers and many website owners are simply not keeping ...

and more »

10/15/2012 08:15 AM
Internet marketing news roundup, October 15 - Brafton

Brafton

Internet marketing news roundup, October 15
Brafton
Adjustments to both Panda and Penguin, Google's most frequently discussed quality algorithms, dominated search news in the first week of October. Engaging articles and blog posts are the driving force of search marketing, but last week's developments ...
Release from Web Marketing ExpertsPRWire
This Week Dual Media Warn Business Owners about the Hazards of FlashEquities.com
Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You ...Business 2 Community
MarketWatch (press release) -CIO -Melodika.net (press release)
all 20 news articles »

10/15/2012 12:03 PM
The Hidden Story Behind Google's Acquisition of Frommer's Guides - Search Engine Journal

The Hidden Story Behind Google's Acquisition of Frommer's Guides
Search Engine Journal
Google's acquisition of Frommer's was recently in the news, but most of the news coverage missed the point about Google's evolution from a search company to a content publisher, and what it means for search marketers. Most commentators take this as ...

and more »

10/15/2012 10:43 AM
Live Webcast for Digital Marketers at Digital Marketing Depot, October 25 - Broadcast Newsroom

Live Webcast for Digital Marketers at Digital Marketing Depot, October 25
Broadcast Newsroom
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award- winning speaker whose presentations ...

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10/15/2012 08:29 AM
Why It's Time For Local SMBs To Get On Board With Mobile - Search Engine Land

Search Engine Land

Why It's Time For Local SMBs To Get On Board With Mobile
Search Engine Land
While attending BIA/Kelsey's SMB Digital Marketing 2012 Conference in Chicago last month, I was surprised by the results of a recent LCM study, which showed that only 20 percent of local businesses said they have experience with mobile marketing. Small ...
Mobile Ad Tactics: What Works? What Doesn't?ADOTAS

all 2 news articles »

10/15/2012 03:12 AM
Holiday Season Search Trends of Top US Retail Brands - Search Engine Watch

Holiday Season Search Trends of Top US Retail Brands
Search Engine Watch
Could it be that their health-conscious product lines are too good for Internet advertising, or they just don't allocate any budget to Internet marketing? Regardless, these competitors are incredibly popular (and growing) among society. Search engine ...


10/15/2012 02:32 PM
5 Tips on Writing Clickable Headlines - Business 2 Community

Business 2 Community

5 Tips on Writing Clickable Headlines
Business 2 Community
SEO-optimization and search engine page rank (SERP) are among the primary purpose for most content marketers create, including press releases, headlines are more important than ever. If it's not interesting enough, people won't bother to read it â€Â" and ...


10/15/2012 10:11 PM
Real Estate Marketing Website for Real Estate Agents Receives New Design - Equities.com

Real Estate Marketing Website for Real Estate Agents Receives New Design
Equities.com
This compared with the frequent shifts to the Google search engine data is complicating the search ranking process. The How to Market Houses website includes helpful information to master marketing properties online. The growth of cell phone usage is ...

and more »

internet marketing - Google News

Google News


10/15/2012 09:59 PM
Online Marketing Summit 2012 Showcases Exhibitor Announcements - Las Vegas TSG

Online Marketing Summit 2012 Showcases Exhibitor Announcements
Las Vegas TSG
SAN FRANCISCO, Oct. 15, 2012 /PRNewswire/ â€Â" Online Marketing Summit, produced by UBM TechWeb, today releases first time announcements happening at next week's premier digital marketing event in Silicon Valley. Online Marketing Summit provides ...

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10/15/2012 08:15 AM
Internet marketing news roundup, October 15 - Brafton

Brafton

Internet marketing news roundup, October 15
Brafton
SEO headlines in recent weeks have centered on content. Adjustments to both Panda and Penguin, Google's most frequently discussed quality algorithms, dominated search news in the first week of October. Engaging articles and blog posts are the driving ...
Release from Web Marketing ExpertsPRWire
PPI CEO, Stacy Williams, Named Finalist for Search Engine Marketer of the Year ...MarketWatch (press release)
Tips for Website Promotion from a Fort Lauderdale Internet Marketing AgencyMelodika.net (press release)
DigitalJournal.com (press release) -TheHostingNews.com (press release)
all 20 news articles »

10/15/2012 08:28 AM
John Hancock Funds Wins 'Best Mutual Fund Website' Award from Web ... - Sacramento Bee

John Hancock Funds Wins 'Best Mutual Fund Website' Award from Web ...
Sacramento Bee
About the Web Marketing Association The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of ...

and more »

10/15/2012 08:28 AM
Extraprise Named An Outstanding Website By Web Marketing Association - Sacramento Bee

Extraprise Named An Outstanding Website By Web Marketing Association
Sacramento Bee
BOSTON, Oct. 15, 2012 -- /PRNewswire/ -- Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced it has been awarded the 2012 WebAward for Outstanding Achievement in Web Development by the ...

and more »

10/15/2012 12:18 PM
Big Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2) - Forbes

Forbes

Big Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2)
Forbes
+ Comment now. Former Navy SEAL combat veteran and passionate entrepreneur, Brent Gleeson, is the co-founder and CMO of Internet Marketing Inc. You can follow him on Twitter at @BrentGleeson. In Part1 of this series, I talked about “big data ...


10/15/2012 10:11 PM
Real Estate Marketing Website for Real Estate Agents Receives New Design - Equities.com

Real Estate Marketing Website for Real Estate Agents Receives New Design
Equities.com
Some agencies rely on third party marketing companies to promote properties due to the complexities involved. One website has been redesigned visually and with new content to help real estate professionals get help marketing properties online.

and more »

10/14/2012 03:07 AM
San Diego Internet Marketing Firm Reveals Shocking SEO Results For Clients in ... - Equities.com

San Diego Internet Marketing Firm Reveals Shocking SEO Results For Clients in ...
Equities.com
The average time needed to establish first page placement in Google and other major search engines is set at 6 -12 months on average throughout the internet marketing industry. Recent findings suggest a different time frame for RocketForce.NET. “Most ...


10/15/2012 08:32 AM
The Anatomy of Tomorrow's Inbound Marketing Strategy Today - SEOmoz (blog)

SEOmoz (blog)

The Anatomy of Tomorrow's Inbound Marketing Strategy Today
SEOmoz (blog)
Since 2002, he has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for hundreds of companies and organizations and is an internet marketing expert. He holds a BS in Entrepreneurship ...
Content Marketing â€Â" Sales For Non-Sales PeopleBusiness 2 Community

all 16 news articles »

10/14/2012 11:10 AM
Milton Mortgage Brokers â€Â" Internet Marketing For Lead Generation In 3 Simple ... - Business 2 Community

Milton Mortgage Brokers â€Â" Internet Marketing For Lead Generation In 3 Simple ...
Business 2 Community
So why am I writing about Milton mortgage brokers, and what does it have to do with Internet Marketing or lead generation? Mortgage professionals, especially the individual ones that don't work for the large banks or companies with deep pockets are ...


10/14/2012 11:13 AM
Hyperlocal Marketing Discussed at New York Small Business Conference - Equities.com

Hyperlocal Marketing Discussed at New York Small Business Conference
Equities.com
Sponsored by hyperlocal internet portal Street Fight and local social media company DNAinfo.com, the conference was designed to explore online marketing solutions for small businesses in the New York City area. Representatives from various companies ...

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social media - Google News

Google News


10/15/2012 01:17 PM
Is Social Media to Blame for the Rise in Narcissism? - Huffington Post

Is Social Media to Blame for the Rise in Narcissism?
Huffington Post
According to Laura Buffadi, a postdoctoral researcher at the Universidad de Dueto in Bilbao, Spain, "Narcissists use Facebook and other social networking sites because they believe others are interested in what they're doing, and they want others to ...


10/15/2012 07:03 AM
24-mile skydive a boon for YouTube, social media - Businessweek

Business 2 Community

24-mile skydive a boon for YouTube, social media
Businessweek
Felix Baumgartner's 24-mile skydive from the stratosphere on Sunday was a boon for social networks as millions of users shared in the wonder of the moment from their computers, tablets and phones. Here's a look at how the world, through the Internet, ...
2012: A (Literal) High Point for Social Media EngagementBusiness 2 Community
Social Media Benefits from World Record Sky Dive from the Edge of SpaceSocial Barrel
Six marketing lessons from Red Bull and the man who fell to EarthTnooz (blog)
NewMediaRockstars
all 6,651 news articles »

10/15/2012 07:07 AM
Ford Social Media Chief Scott Monty Tells Us Whether Advertising On Facebook ... - Business Insider

Business Insider

Ford Social Media Chief Scott Monty Tells Us Whether Advertising On Facebook ...
Business Insider
SM: We kind of take it from what we call the "Woody Allen Theory of Social Media," which is 90 percent of social media is just showing up. You need to be where people expect you to be. And a while back we would see people tagging us with that ...
Social Media Increasingly Important on Both Sides of Job HuntHispanicBusiness.com
Just what's so social about 'social' media?StandardNet
Trolls or criminals? UK law wrestles with social mediaSydney Morning Herald
Business 2 Community -Rutland Herald -San Francisco Luxury News
all 44 news articles »

10/15/2012 05:18 PM
Smear campaign against Malala on social media - Business Recorder (blog)

Hindu Business Line

Smear campaign against Malala on social media
Business Recorder (blog)
The elements upset over the unprecedented world-wide reaction against the brutal attack on a 14-year-old schoolgirl Malala Yousufzai have launched a smear campaign on social media to try to countermand the continuing public outrage against the tragic ...
Pakistan Sends Social Media Blogger Girl Shot By Taliban To UK For CareBusiness 2 Community

all 8,763 news articles »

10/15/2012 02:46 PM
Social Media is a Soft Sell - phillyBurbs.com (blog)

Social Media is a Soft Sell
phillyBurbs.com (blog)
When using social media, companies need to abandon the hard sell, pushing strategies that may work in other environments. Instead, they need to focus on problem solving, solution-selling techniques. That will win over potential customers and increase ...


10/15/2012 09:47 PM
New Social Media Restrictions for St. Albans Employees - WSAZ-TV

New Social Media Restrictions for St. Albans Employees
WSAZ-TV
ST. ALBANS, W.Va. (WSAZ) -- While social media has become a part of our everyday lives, it will no longer be a part of St. Albans city employees' work lives anymore. "We've enacted a policy that defines the responsibility of our employees when it comes ...

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10/15/2012 05:51 PM
Agents of Change: Carrie Rollwagen connects customers with coffee, literature ... - al.com (blog)

al.com (blog)

Agents of Change: Carrie Rollwagen connects customers with coffee, literature ...
al.com (blog)
It didn't take long for word to spread about Church Street, thanks to an active social media presence and Rollwagen's blog, PostScript, where she posts three to five days a week. In the first year of the shop's existence, sales figures were 20 percent ...


10/15/2012 05:03 PM
BBN Selects Visible Intelligence Platform to Power Social Media Listening ... - ADOTAS

BBN Selects Visible Intelligence Platform to Power Social Media Listening ...
ADOTAS
LAS VEGAS/DMA (October 15, 2012) â€Â" Visible Technologies®, a leader in social media monitoring and analytics, today announced that BBN, an industry pacesetter in large-scale digital marketing solutions for business-to-business marketers, has selected ...

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10/15/2012 02:36 PM
Social Media vs. Big Data Analytics in US Presidential Election - Datamation

Social Media vs. Big Data Analytics in US Presidential Election
Datamation
While a lot of folks are getting lost in the battle between Mitt Romney and Barack Obama in what appears to be a race to prove who is least qualified to run the US, the more interesting battle may be between Big Data Analytics and Social Media. This ...

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10/15/2012 09:19 PM
Social media privacy bills prohibits demand for passwords - Spartan Daily

Social media privacy bills prohibits demand for passwords
Spartan Daily
Employers and universities cannot demand passwords to social media accounts, such as Facebook or Twitter, because of two social media privacy bills signed by Gov. Jerry Brown on Sept. 27, which will make it illegal starting January. Senate Bill 1349 ...