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10/15/2012 11:31 AM

Top Advertisers Select Direct Agents to Manage Their Search Marketing ... - Sacramento Bee

Top Advertisers Select Direct Agents to Manage Their Search Marketing ... Sacramento Bee NEW YORK, Oct. 15, 2012 -- /PRNewswire/ -- Direct Agents, an-award winning digital marketing agency announced today that it was selected by Folica.com, a Top 500 online retailer to manage their search marketing account. Folica.com joins Direct Agents' ... and more »

10/15/2012 05:10 PM

FTC said to be 'strongly considering' paid listings probe - CNET

FTC said to be 'strongly considering' paid listings probe CNET The Federal Trade Commission is "strongly considering" a review of whether Web search engines are complying with 2002 guidelines governing how paid listings are disclosed to consumers, according to a search marketing industry group. The revelation ... SEMPO Urges FTC To Review Search Labeling TransparencyWebProNews all 4 news articles »

10/15/2012 10:39 AM

Paid Search Advertising Gets More Complicated In 2013 - Search Engine Land

Search Engine Land Paid Search Advertising Gets More Complicated In 2013 Search Engine Land The bottom line for search marketers is that mobile phones and tablet devices are significantly transforming the ways consumers search, make transactions and interact with brands online. Search marketers and many website owners are simply not keeping ... and more »

10/15/2012 08:15 AM

Internet marketing news roundup, October 15 - Brafton

Brafton Internet marketing news roundup, October 15 Brafton Adjustments to both Panda and Penguin, Google's most frequently discussed quality algorithms, dominated search news in the first week of October. Engaging articles and blog posts are the driving force of search marketing, but last week's developments ... Release from Web Marketing ExpertsPRWire This Week Dual Media Warn Business Owners about the Hazards of FlashEquities.com Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You ...Business 2 Community MarketWatch (press release) -CIO -Melodika.net (press release) all 20 news articles »

10/15/2012 12:03 PM

The Hidden Story Behind Google's Acquisition of Frommer's Guides - Search Engine Journal

The Hidden Story Behind Google's Acquisition of Frommer's Guides Search Engine Journal Google's acquisition of Frommer's was recently in the news, but most of the news coverage missed the point about Google's evolution from a search company to a content publisher, and what it means for search marketers. Most commentators take this as ... and more »

10/15/2012 10:43 AM

Live Webcast for Digital Marketers at Digital Marketing Depot, October 25 - Broadcast Newsroom

Live Webcast for Digital Marketers at Digital Marketing Depot, October 25 Broadcast Newsroom Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award- winning speaker whose presentations ... and more »

10/15/2012 08:29 AM

Why It's Time For Local SMBs To Get On Board With Mobile - Search Engine Land

Search Engine Land Why It's Time For Local SMBs To Get On Board With Mobile Search Engine Land While attending BIA/Kelsey's SMB Digital Marketing 2012 Conference in Chicago last month, I was surprised by the results of a recent LCM study, which showed that only 20 percent of local businesses said they have experience with mobile marketing. Small ... Mobile Ad Tactics: What Works? What Doesn't?ADOTAS all 2 news articles »

10/15/2012 03:12 AM

Holiday Season Search Trends of Top US Retail Brands - Search Engine Watch

Holiday Season Search Trends of Top US Retail Brands Search Engine Watch Could it be that their health-conscious product lines are too good for Internet advertising, or they just don't allocate any budget to Internet marketing? Regardless, these competitors are incredibly popular (and growing) among society. Search engine ...

10/15/2012 02:32 PM

5 Tips on Writing Clickable Headlines - Business 2 Community

Business 2 Community 5 Tips on Writing Clickable Headlines Business 2 Community SEO-optimization and search engine page rank (SERP) are among the primary purpose for most content marketers create, including press releases, headlines are more important than ever. If it's not interesting enough, people won't bother to read it â€Â" and ...

10/15/2012 10:11 PM

Real Estate Marketing Website for Real Estate Agents Receives New Design - Equities.com

Real Estate Marketing Website for Real Estate Agents Receives New Design Equities.com This compared with the frequent shifts to the Google search engine data is complicating the search ranking process. The How to Market Houses website includes helpful information to master marketing properties online. The growth of cell phone usage is ... and more »