search marketing - Google News

Google News

11/08/2012 11:17 AM

Search Engine Journal Getting Its Social on in Vegas - Search Engine Journal

Search Engine Journal Getting Its Social on in Vegas Search Engine Journal SEJ will be well represented at Search Marketing Expo's Social Media Marketing conference in Las Vegas in December. Yours Truly will be taking the podium during the Twitter Traffic session to talk up hashtag based chats and how to drive qualified ... Leaving Las Vegas… with Expert Marketing Tactics! Last Chance to Save $300 ...Search Engine Land all 3 news articles »

11/07/2012 01:03 PM

A Conversation with Danny Sullivan - Search Engine Journal

A Conversation with Danny Sullivan Search Engine Journal I started the Search Marketing Expo series with the same guy that got the SES series going, Chris Elwell, who is now the president of Third Door Media. We weren't certain at first how it would work out, but we quickly discovered that people wanted to ... and more »

11/08/2012 11:12 AM

Content Marketing Ideas for Apartment Communities - Business 2 Community

Business 2 Community Content Marketing Ideas for Apartment Communities Business 2 Community Today I am keynoting the MultiFamilyPro brainstorming and marketing event in Las Vegas. My topic is content marketing, or more specifically, Accelerating Your Brand With Search, Social & Content Marketing. In preparing my presentation, I gathered ...

11/08/2012 09:42 AM

Top 5 Tips for Local Business Marketing - Business 2 Community

Business 2 Community Top 5 Tips for Local Business Marketing Business 2 Community Your first step should always be claiming your company listing on the major local search platforms. A Google Maps listing for example is an obvious but highly effective way to increase exposure in your local area. Having a strong visibility on these ... Oracle Digital Blog Post Reveals Truth About Business Marketing: SEO is Still ...Equities.com The Future of SEO and Content Marketing: Author AuthorityCMSWire 4 Fast Ways to Kill Your SEOPractical Ecommerce PR Web (press release) -Search Engine Watch -Search Engine Land all 12 news articles »

11/06/2012 07:56 AM

Forrester Wave Q4 2012: Search Marketing Undergoes Fundamental Changes - CMSWire

Forrester Wave Q4 2012: Search Marketing Undergoes Fundamental Changes CMSWire ... Wave Q4 2012: Search Marketing Undergoes Fundamental Changes. By Dan Berthiaume (@DanBerthiaume1) Nov 6, 2012. The very nature of search marketing is undergoing some dramatic changes, according to the latest Q4 2012 Forrester Wave report. and more »

11/08/2012 02:47 PM

Marketing Old School: Via E-Mail - CFO.com Magazine

Marketing Old School: Via E-Mail CFO.com Magazine “I'm lucky,” says Kegel, who works for online equestrian-supply retailer SmartPak. “It's so inexpensive to send e-mail, especially compared to some of the other marketing tools, like paid search and social media. There, you're always having to justify ...

11/07/2012 05:15 AM

Google Display Network Campaigns: Most Common Mistakes Search Marketers ... - Search Engine Watch

Google Display Network Campaigns: Most Common Mistakes Search Marketers ... Search Engine Watch The GDN-via-search-duplication creates a poor marketing practice of keyword pigenholing. When you recreate a search campaign into the GDN, you're only using one form of targeting: keyword targeting. But in the GDN, there are seven ways of targeting: ...

11/08/2012 12:50 PM

IgnitionOne Adds Facebook Exchange Support - MediaPost Communications

IgnitionOne Adds Facebook Exchange Support MediaPost Communications IgnitionOne and other search marketing firms like Kenshoo and Marin Software continue to build out services to target ads on Facebook. The Facebook Exchange platform offers similarities in how display media works. Marketers can leverage remarketing ... IgnitionOne Adds Facebook(R) Exchange to Digital Marketing SuiteMarketWatch (press release) all 5 news articles »

11/08/2012 03:20 AM

Marketing Roundtable: Social, Local, Mobile, and more - AnnArbor.com

Marketing Roundtable: Social, Local, Mobile, and more AnnArbor.com Tuesday: Marketing Roundtable - SoLoMo: Social, Local, Mobile. 5:40-7 p.m. SPARK Central, 330 E. Liberty, Ann Arbor. Social, Local and Mobile are key in establishing strong visibility in all the search engines. Hear panelists' success stories, learn ...

11/01/2012 04:25 PM

Forrester Rates The Top Large Search Marketing Agencies - Search Engine Land

Forrester Rates The Top Large Search Marketing Agencies Search Engine Land Forrester, the large marketing technology analysis organization, has released two of three of its Forrester Wave reports related to search marketing. The first, The Forrester Wave: Search Marketing Agencies, Q4 2012 rates seven of the largest full ... 360i Named a Leader in Search Marketing Agencies ReportPYMNTS.com Covario Named a Search Marketing Agency "Strong Performer" by Independent ...MENAFN.COM Direct Marketing News Names Covario Managing Director Mike Gullaksen a ...Marketwire (press release) all 15 news articles »

social media - Google News

Google News

11/08/2012 12:56 PM

11 Social Media Mistakes You Don't Even Know You're Making - Huffington Post

Business 2 Community 11 Social Media Mistakes You Don't Even Know You're Making Huffington Post Spotting the mistakes of others is easy: The cringe-inducing Facebook status message. The ill-advised "after hours" tweet. Using Foursquare to check-in at an establishment of questionable repute. While social media provides a multitude of opportunities ... With great social media power comes great responsibilityChicago Tribune Did Social Media Play a Role in Obama's Victory?Business 2 Community There's so much social media. Where do I start?Globe and Mail TwoCircles.net -Drapers -Washington Post (blog) all 107 news articles »

11/08/2012 06:01 AM

Social media turn election night into a conversation - Los Angeles Times

Livemint Social media turn election night into a conversation Los Angeles Times The 2008 contest for the White House is often called the first social media election because of the influential role played by newcomers Facebook and Twitter, online services that either hadn't existed or had barely existed four years earlier. Now ... How to Rework your Social Media Strategy in 2013BusinessNewsDaily One Election Night Seen 31 Million Ways, Thanks To Social MediaHuffington Post (blog) Social media killing the secret ballot?Washington Post (blog) CNN -Kansas City Star all 742 news articles »

11/08/2012 11:16 AM

Brokers Mine Social-Media for Data, House Lawmakers Say - Businessweek

Brokers Mine Social-Media for Data, House Lawmakers Say Businessweek People who use social-media websites such as Facebook (FB) and LinkedIn may have their information harvested by companies that collect, analyze or sell consumer data, a group of U.S. lawmakers said today. Acxiom Corp. (ACXM); Epsilon Data ... and more »

11/08/2012 09:48 PM

Social media denial in US business strategies - Outcome Magazine (blog)

Outcome Magazine (blog) Social media denial in US business strategies Outcome Magazine (blog) 11/8/2012 â€Â" American businesses are operating in denial. Despite 60 percent of Americans using some form of social media, according to the Pew Research Center, the prevailing belief by businesses is that social media is a fad, a phenomenon, just ... and more »

11/08/2012 01:03 PM

Nate Silver becomes social media sensation - The Hill (blog)

Brisbane Times Nate Silver becomes social media sensation The Hill (blog) Silver's name was still in heavy use on Twitter on Thursday. On election night, after it became clear that he predicted the results of the presidential election with near perfect accuracy, use of his name spiked and became a nationwide trend, and ... Interactive Election 2012 coverage that wowed usTechHive all 631 news articles »

11/08/2012 12:35 PM

Kids Online: What's Next in Social Learning and Technology Will Be... Well ... - Huffington Post

Kids Online: What's Next in Social Learning and Technology Will Be... Well ... Huffington Post If we heed the headlines of media accounts about how kids are using social media today, there is certainly cause for worry about how they are using the growing number of hours that they are online. According to a Kaiser Family Foundation report ... and more »

11/08/2012 02:02 PM

Social Media Avatars Could Help People Lose Weight, Fight Prejudice: Study - Huffington Post

Social Media Avatars Could Help People Lose Weight, Fight Prejudice: Study Huffington Post Though more research needs to be done, Behm-Morawitz says her theory may work similarly to increase empathy and decrease prejudice among users of social media. “This may occur through the process of identification with an avatar that is different from ...

11/08/2012 01:52 PM

Social networking can be bad medicine for med school applicants - Bizjournals.com (blog)

Social networking can be bad medicine for med school applicants Bizjournals.com (blog) At Southern College of Optometry in Midtown, director of admissions and enrollment services Mike Robertson said scouring social media isn't necessarily standard operating procedure, but it can be a consideration in the admissions process. Page 1; 2 ... and more »

11/08/2012 05:44 PM

Social Media's Impact on Election 2012 - Northland's NewsCenter

Northland's NewsCenter Social Media's Impact on Election 2012 Northland's NewsCenter "It did a lot to organize base, organize people who are following them, organize rallies, get people to share information as far as getting new voters with social media advertising I really don't think that was a huge part in this." And then there's ...

11/08/2012 11:59 AM

Winter Storms Now Have Names? Yes, Thanks to Social Media - Mashable

Winter Storms Now Have Names? Yes, Thanks to Social Media Mashable A new naming system put in place by The Weather Channel has its roots in social media to make it easier for people to communicate and share information about winter storms. The network is the first to name them, similar to how tropical storms and ... and more »

internet marketing - Google News

Google News

11/08/2012 02:13 PM

Newbury Smiles Generates a 700% Return on its Online Marketing Investment ... - Sacramento Bee

Newbury Smiles Generates a 700% Return on its Online Marketing Investment ... Sacramento Bee NEW YORK, Nov. 8, 2012 -- /PRNewswire/ -- Yodle, a leader in local online marketing, today released results showing that Newbury Smiles, a general dentistry practice and customer since May 2012, is securing an average of eight new patients per month ... and more »

11/08/2012 10:08 PM

Manatee, Sarasota entrepreneurs gather to expand Internet knowledge - Bradenton Herald

Bradenton Herald Manatee, Sarasota entrepreneurs gather to expand Internet knowledge Bradenton Herald Andrew Metz is outlined against his powerpoint presentation on the topic of search engine optimization at the Internet Marketing Mastermind Group, which meets weekly at Everglades University. TIFFANY TOMPKINS-CONDIE/Bradenton Herald ...

11/06/2012 04:31 PM

Online Marketing Company Ajax Union Collaborates With Do It in Person to Host ... - Sacramento Bee

Online Marketing Company Ajax Union Collaborates With Do It in Person to Host ... Sacramento Bee NEW YORK, Nov. 6, 2012 -- /PRNewswire/ -- Ajax Union, available at http://www.AjaxUnion.com, and Do It in Person, online at http://www.DoItInPerson.com, have joined forces to create a presentation on PR techniques. Led by local internet marketing ... and more »

11/07/2012 04:01 AM

Internet Marketing Agency Guides Clients Through Google Upheaval - Equities.com

Internet Marketing Agency Guides Clients Through Google Upheaval Equities.com The Search Source Internet marketing agency recently guided several clients through Google's landmark “Exact Match Domain” algorithm update. The Google “EMD update” was designed by the search engine giant to eliminate or reduce low-value, ... and more »

11/08/2012 08:49 AM

3 Simple Ways to Connect with Your Target Audience - Business 2 Community

Business 2 Community 3 Simple Ways to Connect with Your Target Audience Business 2 Community Given all of the tools at our disposal, I'm continually surprised by the lack of personal touch in most B2B and even B2C Internet marketing initiatives. Just because online marketing is a digital medium does not mean it has to be cold and impersonal ...

11/08/2012 03:19 PM

Using the Marketing Funnel for Online Advertising - Business 2 Community

Using the Marketing Funnel for Online Advertising Business 2 Community The marketing funnel has been used by business owners for more than a century as an effective tool for understanding consumer's purchasing habits. Typically, online ads are only included in the first level of the marketing funnel. However, since ...

11/07/2012 10:56 AM

Top List: Internet marketing firms - Bizjournals.com

Top List: Internet marketing firms Bizjournals.com Internet marketing is often referred to as the promotion of products of services via the web. And there are a number of companies that make their business promoting their clients' wares through online means. Local companies in this space, including ...

11/08/2012 10:22 AM

Content marketing reaches consumers who'd be 'lost without the web' - Brafton

Brafton Content marketing reaches consumers who'd be 'lost without the web' Brafton Internet marketing gives businesses the chance to educate prospective buyers and guide shoppers throughout the sales cycle. Certain types of branded content are meant to attract leads, while other blog posts support the business-to-consumer relationships. and more »

11/05/2012 07:40 AM

Internet Marketing Authority, Dr. Chandler George, Announces Calendar of ... - Sacramento Bee

Internet Marketing Authority, Dr. Chandler George, Announces Calendar of ... Sacramento Bee DALLAS, Nov. 5, 2012 -- /PRNewswire/ -- Dr. Chandler George, president of Catchfire Coaching and its chief marketing strategist, has announced he will be holding a series of upcoming Catchfire seminars and conferences. A recognized expert in the field ... and more »

11/08/2012 07:51 AM

Online arena helps hotel marketers track ROI - Hotel News Now

Online arena helps hotel marketers track ROI Hotel News Now “The key to having a successful measurement framework is making it as simple as possible,” said Tim Peter of Tim Peter & Associates. There are a wide variety of measurements hoteliers can use to determine the return on their digital-marketing initiatives.

digital marketing - Google News

Google News

11/04/2012 10:25 PM

Digital marketing firm HubSpot raises $35 million in latest funding round - Boston.com

Digital marketing firm HubSpot raises $35 million in latest funding round Boston.com The Cambridge marketing firm HubSpot, which helps small and mid-size businesses reach prospective customers using social media, is announcing Monday that it has raised an additional $35 million. The investors include Altimeter Capital, Cross Creek ...

11/05/2012 04:01 AM

Digital marketing firm HubSpot adds $35 million in funding, some of it from ... - Boston.com

Digital marketing firm HubSpot adds $35 million in funding, some of it from ... Boston.com The Cambridge marketing firm HubSpot, which helps small and mid-sized businesses reach customers using social media, is announcing today that it has added $35 million to its bank account. HubSpot has now raised about $100 million since it was founded ...

11/07/2012 11:04 AM

Open the Gate. - Business Insider

Open the Gate. Business Insider Looking back over the past 20 years in the Digital Marketing bubble, there have been a handful of disruptive “barbarians at the gate” moments that shake our foundations and challenge the way we think of the world. The collapse of the tech bubble in ...

11/07/2012 10:12 AM

3 Ways Obama's Digital Marketing Won the Internet and the Election - Business 2 Community

Business 2 Community 3 Ways Obama's Digital Marketing Won the Internet and the Election Business 2 Community We've spoken many times on this blog about the similarities between digital marketing and political campaigning. Throughout this campaign, both sides have used digital marketing techniques and social media engagement to boost their chances. In fact ... 24/7 Media Announces Sponsorship of White Paper on DMPsMarketWatch (press release) all 7 news articles »

11/07/2012 12:19 AM

Pitney Bowes looks to digital marketing solutions for renewal and... - IT-Director.com

Pitney Bowes looks to digital marketing solutions for renewal and... IT-Director.com Pitney Bowes is a brand name often associated with the 1980s when Xerox, Kodak, and Gestetner ruled the printing world. Those halcyon days of the printing industry are gone. Kodak went bust, Gestetner was absorbed into Ricoh, and Xerox struggled ... and more »

11/08/2012 01:35 PM

PR Newswire's Multimedia Content Distribution Platform Drives Award-Winning ... - The Herald | HeraldOnline.com

PR Newswire's Multimedia Content Distribution Platform Drives Award-Winning ... The Herald | HeraldOnline.com 8, 2012 â€Â" /PRNewswire/ -- PR Newswire's ARC Engagement Platform, along with the numerous digital marketing and PR campaigns that it powers, continues to receive notable recognition within the marketing, public relations and events space, making it a ... and more »

11/08/2012 01:19 PM

Web Marketing Association awards Genuine Interactive Best B2B Site for ... - Sacramento Bee

Web Marketing Association awards Genuine Interactive Best B2B Site for ... Sacramento Bee BOSTON, Nov. 8, 2012 -- /PRNewswire/ -- The Web Marketing Association awarded Genuine Interactive a 2012 WebAward for Outstanding Achievement in Web Development for its digital work with Imprivata.com. Since 1997, the Web Marketing Association's ... and more »

11/08/2012 07:51 AM

Online arena helps hotel marketers track ROI - Hotel News Now

Online arena helps hotel marketers track ROI Hotel News Now “Digital marketers are no longer holding on to print or TV or radio impressions,” said Bill Carroll, senior hotel and hotel analyst for PhoCusWright. “It's a new world, and it's a world where we're spending considerable amounts of funds on digital ...

11/05/2012 07:40 AM

Digital Net Agency (DNA) Acquires Top Social Media Agency Plaid Skirt Marketing - Sacramento Bee

Digital Net Agency (DNA) Acquires Top Social Media Agency Plaid Skirt Marketing Sacramento Bee DALLAS, Pa., Nov. 5, 2012 -- /PRNewswire/ -- Digital Net Agency, Inc. (DNA), a leading performance-based digital agency, today announces its acquisition of Plaid Skirt Marketing, a comprehensive digital marketing agency specializing in branding and ... and more »

11/08/2012 08:52 AM

How much does it cost to create a web site? - Nashua Telegraph (blog)

How much does it cost to create a web site? Nashua Telegraph (blog) Note: Don't feel like learning it all and doing it yourself? Let us do it for you! Want to do it yourself but need some one-on-one training? The Telegraph’s Digital Marketing Services offers SEO services, social media management and business consulting!