Tuesday 25 September 2012

mobile marketing - Google News

Google News


09/25/2012 02:18 PM
Mobile Marketing Goes Postal with Holiday eCommerce Promotion - Marketing Pilgrim

Marketing Pilgrim

Mobile Marketing Goes Postal with Holiday eCommerce Promotion
Marketing Pilgrim
It may not seem like it, but mobile is actually the perfect compliment to the US Postal Service. When a customer uses their mobile device to buy something online, that something has to be mailed to them and there's a one in three chance that that ...
Mobile Barcodes and Direct Mail to Drive Holiday ShoppingBusiness Review USA (press release)

all 17 news articles »

09/24/2012 04:27 PM
Dreamforce: Salesforce Focuses on Mobile Marketing - PC Magazine

Dreamforce: Salesforce Focuses on Mobile Marketing
PC Magazine
At its annual Dreamforce conference last week, Salesforce.com introduced a wide array of products, mostly focused on using social connections in sales and marketing in new ways. There were many interesting product announcements, including Social Key ...

and more »

09/25/2012 07:03 AM
BlueKai Now Unlocks Brand Insights for Mobile Marketing - ADOTAS

BlueKai Now Unlocks Brand Insights for Mobile Marketing
ADOTAS
Offering the industry's first ever mobile end-to-end, cloud-based solution, marketers and publishers will now be able to better understand and analyze their mobile audiences to adjust and activate marketing messages that align with their interest and ...
BlueKai Activates Data Intelligence to Mobile MarketingRedOrbit
BlueKai solution offers mobile brands dataBizReport
BlueKai extends data platform to mobile marketBtoB Magazine

all 10 news articles »

09/25/2012 06:19 AM
SmartBear Marketing Expert to Give Awesome Advice on Spicing Up Mobile ... - PYMNTS.com

SmartBear Marketing Expert to Give Awesome Advice on Spicing Up Mobile ...
PYMNTS.com
SmartBear Software's Chief Marketing Officer and mobile marketing and lead-generation expert, Jeanne Hopkins is interviewing three marketers as part of her panel discussion, “Three B2B Mobile Case Studies that Will Inspire You,” at the B2B Marketing ...

and more »

09/25/2012 11:20 PM
Mobile App Marketing Platform Trademob Releases Updated SDK in Response ... - RedOrbit

Mobile App Marketing Platform Trademob Releases Updated SDK in Response ...
RedOrbit
Trademob, Europe's leading data-driven mobile app marketing platform, announced today the release of the company's new SDK for iOS 6. The updated software development kit will support Apple's new user identification system and continue to integrate ...

and more »

09/25/2012 07:16 AM
MMA Releases Primer on Mobile Analytics - Sacramento Bee

Daily Research News Online

MMA Releases Primer on Mobile Analytics
Sacramento Bee
24, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the publication of "The MMA Primer on Mobile Analytics" as part of the MMA Mobile Updates. The latest ...
SNL Legend Colin Quinn to Host MMA's Global Smarties™ AwardsThe Herald | HeraldOnline.com
MMA Launches Mobile Analytics GuidelinesDaily Research News Online
SNL Legend Colin Quinn to Host MMA's Global Smarties(TM) AwardsMarketWatch (press release)
Melodika.net (press release)
all 12 news articles »

09/25/2012 12:38 PM
Mobile Marketing Firm JUICE Mobile Inks Exclusive New Publishing Partnerships - mediacaster

Mobile Marketing Firm JUICE Mobile Inks Exclusive New Publishing Partnerships
mediacaster
Toronto-based mobile marketing firm JUICE Mobile has signed exclusive partnerships with five top tier Canadian media companies: Maple Leaf Sports & Entertainment, Quebecor, St. Joseph Media, Corus Entertainment's radio properties and Shaw Media's ...
Canada's Leading Mobile Marketing Firm, JUICE Mobile, Expands Audience ...MarketWatch (press release)

all 4 news articles »

09/24/2012 05:04 PM
7 roadblocks to mobile marketing success - iMedia Connection

iMedia Connection

7 roadblocks to mobile marketing success
iMedia Connection
In 2011, nearly half a billion smartphones were shipped worldwide. Add to that 70 million tablets, and you have an unprecedented opportunity for mobile connections, communication, media, and commerce. While the opportunity is there, there are also some ...
Era of cheap mobile advertising 'is over'ashdowngroup.com
Flexx Mobile Ltd. Launches New Affordable Mobile Websites Design SoftwareSBWire (press release)
HTML5 Mobile Web Site Bounce Rate Case Study Released by Anchor MobileMelodika.net (press release)

all 4 news articles »

09/24/2012 04:13 AM
Mobile Marketing: Getting Brilliant at the Basics - ClickZ

Mobile Marketing: Getting Brilliant at the Basics
ClickZ
With the launch of the iPhone 5, everyone is suddenly abuzz about mobile. OK, everyone was abuzz about mobile before this happened, but with every new launch or technology advancement in the space, it draws more attention to this space. And so the idea ...


09/24/2012 07:31 AM
MMA Establishes "Mobile Rich Media Reporting Metrics Definitions" - Sacramento Bee

MMA Establishes "Mobile Rich Media Reporting Metrics Definitions"
Sacramento Bee
24, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today releases the publication of the "Mobile Rich Media Reporting Metrics Definitions" as part of the MMA Mobile ...
MMA Establishes “Mobile Rich Media Reporting Metrics Definitions”RedOrbit

all 16 news articles »

social media - Google News

Google News


09/25/2012 06:49 PM
Social Media Training Set After Pa. Hostage Call - ABC News

ABC News

Social Media Training Set After Pa. Hostage Call
ABC News
Pittsburgh police plan to train their officers to be fluent in social media, joining other departments nationwide, days after a man armed with a hammer and kitchen knife used a hostage's computer to post Facebook messages lamenting his troubles. The ...

and more »

09/25/2012 06:45 PM
Time To Socialize Social Media - Huffington Post

The Guardian

Time To Socialize Social Media
Huffington Post
And while the idea of "government-run" social media may sound off-putting, citizens in this country would actually have greater privacy, security, and freedom of expression under public institutions than under private ones. Witness: the policies of ...
10 striking conclusions of the Social Media around the World 2012 studyCustomer Think (blog)
Networking sites: Pay attention to who is using social mediaFinancial Times
Engagement in Social Media Can be Valuable to a Brand. If it's Done Right.Business 2 Community
Tiger Newspaper -MediaPost Communications -Prospectus
all 111 news articles »

09/25/2012 10:12 AM
Social media explodes for 56000 comments per minute during Packers ... - CBSSports.com (blog)

Adweek

Social media explodes for 56000 comments per minute during Packers ...
CBSSports.com (blog)
The folks at Bluefin Labs broke down the social-media stats and they're mind-blowing: 56,263 social media comments per minute (these include public tweets and public Facebook posts) at the end of the Packers-Seahawks game were sent. A good ...
Social media reactions to botched Packers-Seahawks endingTimes-Standard
What Are the NFL's Rules About Social Media?Yahoo! News Blogs (blog)
NFL Social Media Sentiment PlummetsAdweek
Bay News 9 -VentureBeat
all 8,236 news articles »

09/25/2012 09:07 PM
Social media may be 'free' but it sure costs a lot to manage - ZDNet

Social media may be 'free' but it sure costs a lot to manage
ZDNet
Social media marketing is referenced often as an especially cost-effective tool for small businesses. Even so, 36 percent of small and midsize businesses (SMBs) spend an average of $845 per month on tools or cloud services for managing their social ...
Are 87 Percent of Small Businesses Using Social Media Wrong?Small Business Trends
SMBs Believe in Social MediaMidsize Insider
Why A Social Media Agency Could Accelerate Your Small BusinessMelodika.net (press release)

all 5 news articles »

09/25/2012 01:11 PM
WWE and Social Media: 6 Aspects to Watch of This Dynamic Relationship - Bleacher Report

Bleacher Report

WWE and Social Media: 6 Aspects to Watch of This Dynamic Relationship
Bleacher Report
WWE's focus on social media marketing has become a subject of huge debate in recent times. In the IWC, the response to social media is almost universally negative. It was natural since Raw 1000 was overkill, and the heavy use of social media outlets ...
Raw Social Media Score, SmackDown Rating, CM Punk vs. John Cena NewsTWNP-Wrestling News

all 139 news articles »

09/25/2012 07:55 AM
Salesforce launches new social media software - Chicago Tribune

CIO Insight

Salesforce launches new social media software
Chicago Tribune
One of Salesforce's new offerings, dubbed Marketing Cloud, helps businesses keep track of Facebook and Twitter chatter about their brand, and also manages social media posts and calculates the reach of that content. Marketing Cloud - a product of ...
Powell and Immelt: What the World Needs Now is More Jobs and Social MediaForbes
The Emerging Social Enterprise: Dreamforce 2012CIO Insight

all 56 news articles »

09/25/2012 11:42 AM
In Dell Social-Media Journey, Lessons For Marketers About The Power Of ... - Forbes

Forbes

In Dell Social-Media Journey, Lessons For Marketers About The Power Of ...
Forbes
Dell learned early on that not being part of the conversation going on around you is a misstep no marketer can afford to make. Several events coalesced to spur Dell's jump into social media: In 2005, Jeff Jarvis chronicled publicly his experiences with ...


09/25/2012 11:45 AM
Myspace re-enters the social media ring with yet another rebrand - The Guardian (blog)

The Guardian (blog)

Myspace re-enters the social media ring with yet another rebrand
The Guardian (blog)
One way Myspace may be able to reinvent itself as a relevant social network is with its focus on musicians. The rebrand video showcases what an artist's profile would look like, using Timberlake as an example. In the preview, he's given access to the ...
MySpace Reborn? Social Network Teases New Experience770kob
MySpace Rebuilds Social NetworkMediaPost Communications
MySpace Seeks Return to Glory Days With Edgy New DesignE-Commerce Times
Business 2 Community -brandchannel.com -Siliconrepublic.com
all 251 news articles »

09/24/2012 03:35 PM
Chinese Social Media Accounts Clash With Official Reports on Riot at Foxconn ... - New York Times (blog)

Chinese Social Media Accounts Clash With Official Reports on Riot at Foxconn ...
New York Times (blog)
Richard Lai, a senior associate editor at Engadget, a technology blog, was monitoring posts on Chinese social media sites, including the Baidu Tieba forum, YouKu, a video-sharing site, and Sina Weibo, China's answer to Twitter. Mr. Lai reported that ...

and more »

09/25/2012 11:04 AM
Social media posts don't lead to sales - InternetRetailer.com

EcommerceBytes

Social media posts don't lead to sales
InternetRetailer.com
Social media barely registers as a source of sales for either new or repeat buyers, according to a new report from Forrester Research Inc. The report, “The Purchase Path of Online Buyers,” finds that less than 1% of transactions for new and repeat ...
Social Media Influences Less Than 1% of Online Purchases [STUDY]Yahoo! News Blogs (blog)
FORRESTER: Facebook And Twitter Do Almost Nothing To Drive SalesBusiness Insider
Forrester: Facebook will never be a direct sales channelBizReport

all 5 news articles »

search marketing - Google News

Google News


09/25/2012 10:31 AM
Beyond SEO: Inbound Marketing in a Post-Google World - Business Insider

PR Web

Beyond SEO: Inbound Marketing in a Post-Google World
Business Insider
One of the main arguments I've heard against calling it inbound marketing (other than people who just plain don't like the term) is that SEO is already a thing. If we're still spending our time optimizing a website for maximum organic traffic from ...
The Google Dance Is BackSearch Engine Land
Little Things 9 - Build LinksBusiness 2 Community
SEO Expected to Increase Influence in Business Strategies, Survey RevealsKoMarketing Associates
MarketWatch (press release) -PR Web (press release) -Melodika.net (press release)
all 65 news articles »

09/24/2012 06:43 AM
Search Marketing Expo â€Â" SMX East Opens Next Tuesday in New York City - Equities.com

PR Web

Search Marketing Expo â€Â" SMX East Opens Next Tuesday in New York City
Equities.com
Search Marketing Expo â€Â" SMX East kicks off next Tuesday, October 2 in New York City. Here's what is in store: • Over 50 conference sessions and keynotes on search engine optimization (SEO), paid search advertising (PPC), local and mobile search, and ...
Pass Options for SMX East; Sessions, Networking and More â€Â" Starts Next Tuesday!Search Engine Land
7Search Announces That it Will be Exhibiting at SMX East 2012PR Urgent (press release)

all 12 news articles »

09/25/2012 10:15 PM
Internet Marketing For Start Ups Seminar Now Registering Businesses - Daily Markets

PR Web

Internet Marketing For Start Ups Seminar Now Registering Businesses
Daily Markets
Staying alive in search engines is becoming harder for content that is older than 90 days according to the Internet Marketing for Beginners website. Companies can develop attractive websites that utilize modern applications and still fail to produce ...
Internet Marketing for Small Businesses Event Now Registering AttendeesEquities.com
Google marketing taught to business ownersAmsterdamPrinting.com
Internet Marketing for Local Business Seminar Teaches Google Domination to ...Midland Daily News
IMSoup
all 44 news articles »

09/25/2012 04:31 PM
The Importance of A/B Testing: 24 Marketing Experts on Their Most Surprising A ... - Business 2 Community

Business 2 Community

The Importance of A/B Testing: 24 Marketing Experts on Their Most Surprising A ...
Business 2 Community
AJ Kohn is Owner of Blind Five Year Old, a San Francisco Internet Marketing firm specializing in search. An experienced marketing executive with a successful track record spanning 20 years, AJ combines a deep understanding of search marketing with a ...


09/25/2012 06:44 AM
The Stench of Anonymous Blogging - Marketing Pilgrim

Marketing Pilgrim

The Stench of Anonymous Blogging
Marketing Pilgrim
Blogging on a platform like Marketing Pilgrim is a great honor for myself…but it's also a great responsibility. When I write for the search marketing public, I am justly held accountable for my words and ideas. I'm accountable to Andy and Frank at ...


09/25/2012 11:41 AM
Why a Small Business Blog Is Your Most Valuable Marketing Asset - Neighborhood Notes

Neighborhood Notes

Why a Small Business Blog Is Your Most Valuable Marketing Asset
Neighborhood Notes
It may not be able to open that flat top beer can, but a blogâ€Â"hosted on your business' websiteâ€Â"can help you with everything from establishing your company's credibility to improving your search engine optimization. But like a Leatherman, a blog is ...

and more »

09/25/2012 10:02 PM
Highlights of “Is Search the Future of Display?” - Business 2 Community

Highlights of “Is Search the Future of Display?”
Business 2 Community
Their recent article titled, “Is Search the Future of Display?” has discussed the progress of display advertising. According to this article, one of the biggest trends impacting marketers is the integration of display ads with other marketing efforts ...


09/25/2012 01:49 PM
Search doubles as health narrative, Google finds - Medical Marketing and Media

Search doubles as health narrative, Google finds
Medical Marketing and Media
Marketing research firm USamp, for example, found that 12% of the women polled shop while killing time in a doctor's waiting room and that 25% of men dabble in mobile shopping during the 9-to-5 hours. Google's September ThinkHealth conference ...


09/25/2012 08:20 AM
PPC is a Great Tool for Generating Leads, Says SearchCatalyst - Sacramento Bee

PPC is a Great Tool for Generating Leads, Says SearchCatalyst
Sacramento Bee
According to SearchCatalyst, an affordable search marketing company for SMEs, PPC or pay-per-click advertising is one of the easiest and fastest ways to generate leads if managed correctly. Although more costly than SEO - PPC involves bidding on ...

and more »

09/24/2012 12:08 AM
Job Search Strategy: Transform your job search virally - Times Herald-Record

Job Search Strategy: Transform your job search virally
Times Herald-Record
David Meerman Scott is the best-selling author of "The New Rules of Marketing & PR" and "World Wide Rave" and one of the foremost experts in the world of viral marketing. Is your job search a bit slow? How about taking your job search viral? The ...


internet marketing - Google News

Google News


09/25/2012 10:15 PM
Internet Marketing For Start Ups Seminar Now Registering Businesses - Daily Markets

PR Web

Internet Marketing For Start Ups Seminar Now Registering Businesses
Daily Markets
Internet marketing is one area of business that many start ups must grasp before and after taking a business online for the first time. Some marketing concepts used in the offline world have not translated yet to online marketing campaigns. The ...
Internet Marketing for Small Businesses Event Now Registering AttendeesEquities.com
Internet Marketing for Local Business Seminar Teaches Google Domination to ...Midland Daily News
Google marketing taught to business ownersAmsterdamPrinting.com
RedOrbit -IMSoup
all 44 news articles »

09/25/2012 08:20 AM
UBM Studios Honored with an Internet Marketing Association Impact Award for ... - Sacramento Bee

UBM Studios Honored with an Internet Marketing Association Impact Award for ...
Sacramento Bee
24, 2012 /PRNewswire/ -- UBM Studios, the global leader in digital events, environments and communities, today announced that it has won an Impact Award from the Internet Marketing Association Conference in the "Best Webinar/Vodcast/Podcast ...

and more »

09/25/2012 12:18 PM
2012 Impact Awards Showcase Exemplary Internet Innovation, Leadership and ... - Sacramento Bee

2012 Impact Awards Showcase Exemplary Internet Innovation, Leadership and ...
Sacramento Bee
LAS VEGAS, Sept. 24, 2012 -- /PRNewswire/ -- The Internet Marketing Association (IMA) celebrated the 2012 Impact Awards winners during its 2012 IMA Conference and Impact Awards event held Sept. 20-22 at CityCenter in Las Vegas. The Impact Awards ...


09/24/2012 07:09 PM
Internet Marketing Experts Visit County Business Center - Maui Now

Maui Now

Internet Marketing Experts Visit County Business Center
Maui Now
By Sonia Isotov. In October, the Maui County Business Resource Center (MCBRC) will host two internet marketing and income experts to help Maui business owners and entrepreneurs use internet marketing more effectively in their businesses. Steve Zuwala ...


09/25/2012 04:31 PM
The Importance of A/B Testing: 24 Marketing Experts on Their Most Surprising A ... - Business 2 Community

Business 2 Community

The Importance of A/B Testing: 24 Marketing Experts on Their Most Surprising A ...
Business 2 Community
AJ Kohn is Owner of Blind Five Year Old, a San Francisco Internet Marketing firm specializing in search. An experienced marketing executive with a successful track record spanning 20 years, AJ combines a deep understanding of search marketing with a ...


09/25/2012 11:13 PM
Online Marketing DNA Opens Local Small Business Marketing Services - RedOrbit

Online Marketing DNA Opens Local Small Business Marketing Services
RedOrbit
Well, until now there really wasn't an affordable online solution for small businesses to do an online marketing competitive analysis. “Online Marketing DNA is providing a competitive market analysis that can save a business thousands or even hundreds ...

and more »

09/25/2012 02:52 AM
Internet: strong marketing tool for Brazilian soccer clubs - Phys.Org

AFP

Internet: strong marketing tool for Brazilian soccer clubs
Phys.Org
With sales of exclusive products, online games and contests about who has the greatest number of fans on social networks, Brazilian soccer clubs are battling it out on the Web to reap the bonanza of online marketing. With sales of exclusive products ...
Internet is a strong marketing tool for Brazil's football clubsTimes of India

all 11 news articles »

09/25/2012 11:11 PM
Jen Sheahan Guests on ShoeMoney Online Radio, Shares Hot Facebook ... - RedOrbit

Jen Sheahan Guests on ShoeMoney Online Radio, Shares Hot Facebook ...
RedOrbit
Hosted by Internet marketer Jeremy Schoemaker, the program examines topics such as advertising, affiliate marketing, subscriptions, pay-per-click and industry updates relevant to web-based businesses. Sheahan, known as one of, if not the, leading ...

and more »

09/25/2012 05:11 PM
How Social Influencers Can Grow Your Business Online - Business 2 Community

PR Web

How Social Influencers Can Grow Your Business Online
Business 2 Community
Innovative online marketing strategies that aim to grow a business and make money online, should incorporate networking with social influencers. This article will show you how. Content and articles by social influencers regularly rank high up in the ...
The Google Dance Is BackSearch Engine Land
Leading SEO Reseller, 180SEOReseller.com, Continues to Expand White Label ...PR Web (press release)
Search Engine Marketing and Optimization Services Now Offered in Maine by ...Melodika.net (press release)
KoMarketing Associates -Internet Marketing News
all 65 news articles »

09/25/2012 04:27 PM
Revenge of the Nerds: Digital, Marketing and Digital Marketing - Business 2 Community

Business 2 Community

Revenge of the Nerds: Digital, Marketing and Digital Marketing
Business 2 Community
digital marketing Geeks and nerds, there was a time when the entire population of the Internet was summed up with one of those two words. There were other even less flattering words used, but those two were the most common. That dim view of the online ...