Monday 13 August 2012

mobile marketing - Google News

Google News


08/13/2012 09:33 AM
Mobile Marketing Freeze Tag - MediaPost Communications

Business 2 Community

Mobile Marketing Freeze Tag
MediaPost Communications
One of the great parts of being a parent is that your children reacquaint you with the games of your youth. Recently, this happened to me at our block party when my kids joined an impromptu game of Freeze Tag on a neighbor's lawn. You remember Freeze ...
Online Marketing Firm, fishbat, Breaks Down Facebook's Newest Mobile Ad UnitVirtual-Strategy Magazine
Facebook seeks to fix mobile revenue woesMarketing magazine Australia
The Secret To Mobile School AppsBusiness 2 Community
RetailWire (registration)
all 15 news articles »

08/13/2012 08:02 PM
Mobile marketing investment 'essential' says expert - Chartered Management Institute

Hostway

Mobile marketing investment 'essential' says expert
Chartered Management Institute
Those in management development in certain sectors may have thought about how the mobile internet might affect their business. And recently, freelance marketing consultant Luan Wise said that mobile marketing investment was "essential" for businesses.
Mobile sites need to be quick and simple to useHostway
Mobile websites must be easy to navigateBusiness Strata - Business News

all 3 news articles »

08/13/2012 02:06 AM
Make Mobile Marketing Work for You - Gourmet Retailer

Gourmet Retailer

Make Mobile Marketing Work for You
Gourmet Retailer
Mobile marketing is a low-budget method for targeting consumers. Recent developments in the mobile marketing arena have been phenomenal. Smartphone ownership has nearly doubled, there's growing interest in mobile social content and tablets are ...


08/13/2012 08:24 AM
Security First International Holdings, Inc. Acquires Direct Response Mobile ... - Broadcast Newsroom

Security First International Holdings, Inc. Acquires Direct Response Mobile ...
Broadcast Newsroom
LAS VEGAS, NV -- (Marketwire) -- 08/13/12 -- Security First International Holdings, Inc. (PINKSHEETS: SCFR): Following change of control, new management announced today that the company has acquired the direct response mobile marketing technology ...

and more »

08/13/2012 02:08 PM
Experian Marketing Services appoints Alok Kapur as global head of mobile ... - Equities.com

Experian Marketing Services appoints Alok Kapur as global head of mobile ...
Equities.com
"Experian Marketing Services provides organizations with a unique and powerful ability to link online and offline data to seamlessly measure audiences on any mobile device, anywhere, at any time," said Matt Seeley, president of Experian Marketing Services.

and more »

08/13/2012 08:38 PM
SAP CMO: 'Digital is Dead' (And Mobile Is, Too): Mobile Roundtable (Pt 1) - iMedia Connection (blog)

SAP CMO: 'Digital is Dead' (And Mobile Is, Too): Mobile Roundtable (Pt 1)
iMedia Connection (blog)
Jonathan_becher Digital is Dead...and mobile may soon join it. That's the word from Jonathan Becher, chief marketing officer for enterprise software giant SAP, in a new Gen Wow Mobile Marketing Roundtable. This time out, Becher is joined by Jordan ...


08/08/2012 06:20 AM
Key mobile, marketing talents exit Facebook - Detroit Free Press

Key mobile, marketing talents exit Facebook
Detroit Free Press
The latest defections came last week, when Ethan Beard, who is responsible for developing relationships with top app makers, and Katie Mitic, platform marketing director, announced pending departures. Jonathan Matus, mobile platform marketing manager, ...

and more »

08/13/2012 10:25 AM
Business Spotlight: Chamber Offers Expert Talk on Mobile Marketing - Patch.com

Business Spotlight: Chamber Offers Expert Talk on Mobile Marketing
Patch.com
Article. article[new_asset_attachment_attributes][user_id]. new_asset_attachment_attributes. Mobile marketing is on the agenda for this month's Greater Sayville Chamber of Commerce meeting being held Tuesday at Butera's restaurant on South Main Street.


08/13/2012 08:11 PM
Horton Group Launches New Mobile Web Development and Design Service - Equities.com

Horton Group Launches New Mobile Web Development and Design Service
Equities.com
Realizing that this trend is showing no sign of slowing down, the Nashville web development and design firm Horton Group has added mobile development to their list of online marketing services. This expansion is part of Horton Groups continuing effort ...

and more »

08/13/2012 06:43 AM
Snap Secure Launches Integrated Marketing Campaign to Promote Mobile ... - Sacramento Bee

Snap Secure Launches Integrated Marketing Campaign to Promote Mobile ...
Sacramento Bee
PRINCETON, N.J., Aug. 13, 2012 -- /PRNewswire/ -- Snap Secure® (www.GetSnapSecure.com), part of Snap MyLife, Inc., which develops cloud-service applications for consumers, has launched a TV advertising, direct marketing, social media and public ...
Snap MyLife launches cable TV ad campaign to promote mobile security appFiercemobilecontent

all 10 news articles »

search marketing - Google News

Google News


08/13/2012 09:11 AM
Aegis Group acquires digital marketing agency Communicate 2 - Reuters

Aegis Group acquires digital marketing agency Communicate 2
Reuters
Aegis Group plc, a leading media and digital communications group, has acquired digital consultancy and search marketing agency Communicate 2 Pvt Ltd (C2). The deal amount was not disclosed but C2 had assets of Rs 12.9 crore as of 31st March 2012.
Aegis Group Acquires Digital Consultancy Co Communicate 2MediaNama.com

all 2 news articles »

08/13/2012 07:45 AM
Online Search Data Reveals Consumer Trends Marketers Can Use - Sacramento Bee

Online Search Data Reveals Consumer Trends Marketers Can Use
Sacramento Bee
CHICAGO, Aug. 13, 2012 -- /PRNewswire-USNewswire/ -- New research in the Journal of Marketing Research, published by the American Marketing Association, shows how marketers can separate useful information from the noise. In a world where thoughts ...

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08/13/2012 04:53 PM
The Search Marketers Guide to Creative Testing and Optimization, Part 1 - Business 2 Community

Business 2 Community

The Search Marketers Guide to Creative Testing and Optimization, Part 1
Business 2 Community
In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. Understanding your audience and formulating a message might be easy but packaging up that message within the ...
Paid Search Tips: How to Maximize Paid Search Revenue With Creative ...Equities.com

all 7 news articles »

08/13/2012 04:56 AM
Gmail in Google search results: Marketers will have a data gap to plug - Bizcommunity.com

Brafton

Gmail in Google search results: Marketers will have a data gap to plug
Bizcommunity.com
LONDON, UK: Greenlight comment... Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every ...
Internet marketing news roundup, August 13Brafton
12 Ways Real Estate Agents Can Move Up In Search ResultsBusiness 2 Community
Cashing Out: Week of August 5-11 2012 in Online Marketing NewsReveNews
Marketing Land -Internet Marketing News -B&T Marketing & Media
all 225 news articles »

08/12/2012 10:06 PM
Playing the Long Game in Search - ClickZ

Playing the Long Game in Search
ClickZ
SEO · Paid Search · Search Marketing ... The most important aspect for a brand when it comes to search is not what they pay or where they are positioned, but what the relevant content is that they serve up at that moment of connection with a consumer.


08/13/2012 08:36 AM
Agenda Posted for SMX Social Media Marketing â€Â" Join Us in Las Vegas, Dec. 5-6 - Search Engine Land

Search Engine Land

Agenda Posted for SMX Social Media Marketing â€Â" Join Us in Las Vegas, Dec. 5-6
Search Engine Land
Do you live and breath social media marketing? Every day. 24/7. Or manage a team that does? Join us for SMX Social Media Marketing, the only conference for social media marketing professional that delivers cutting edge paid, earned and owned social ...

and more »

08/13/2012 02:27 PM
LocationInsight Gets $5M For Search Marketing Spinout - techrockies.com

LocationInsight Gets $5M For Search Marketing Spinout
techrockies.com
Denver-based LocationInsight, a developer of local search marketing software and services to retailers with physical locations, said Monday afternoon that it has raised $5M in a funding round. The round came from United Communications Group (UCG).
LocationInsight LLC raises $5M from United Communications Group (UCG) for ...RedOrbit

all 6 news articles »

08/13/2012 12:11 PM
Search Meme Monday - Search Engine Journal

Search Engine Journal

Search Meme Monday
Search Engine Journal
Search Engine Journal “SEJ” helps companies improve their interactive marketing, and helps marketers to succeed in a challenging career. Launched in 2003, SEJ is unique in its community-based approach to search marketing. Virtually all of our content ...


08/13/2012 03:35 PM
Marketing Your Global Business Locally - Business 2 Community

Marketing Your Global Business Locally
Business 2 Community
There are many ways that you can reach out to your local community in your online marketing efforts. Many people search locally for the products and services they need, giving local businesses an advantage. Use this loyalty to your benefit by creating ...


08/10/2012 01:10 PM
Will Google Make Email Marketing Even Better For Conversions? - WebProNews

Tnooz

Will Google Make Email Marketing Even Better For Conversions?
WebProNews
Until now, it's been behind a wall that Google was not accessing from search, even though it was a wall that Google always had access to. Email marketers may want to consider how their messages could perform in the long term. VatorNews just reported on ...
Google introduces flight tracking system in search results, using your booking ...Tnooz
Google to include email results in searchInternet Marketing News
The Emanuel Update: Google Will Penalize Sites Repeatedly Accused Of ...Search Engine Land
Vertical Leap News (press release) -Brafton
all 1,003 news articles »

digital marketing - Google News

Google News


08/13/2012 09:11 AM
Aegis Group acquires digital marketing agency Communicate 2 - Reuters

Aegis Group acquires digital marketing agency Communicate 2
Reuters
Aegis Group plc, a leading media and digital communications group, has acquired digital consultancy and search marketing agency Communicate 2 Pvt Ltd (C2). The deal amount was not disclosed but C2 had assets of Rs 12.9 crore as of 31st March 2012.
Aegis Group Acquires Digital Consultancy Co Communicate 2MediaNama.com

all 2 news articles »

08/13/2012 03:38 AM
Free Digital Marketing Workshops at Hong Kong September Fair 2012 - Sacramento Bee

Free Digital Marketing Workshops at Hong Kong September Fair 2012
Sacramento Bee
HONG KONG, Aug. 13, 2012 -- /PRNewswire-Asia/ -- The leading global online trade platform for the Jewellery Industry, JewelleryNetAsia (www.jewellerynetasia.com), offers free digital marketing workshops (http://tinyurl.com/DigitalMarketingWorkshop-Sep) ...
Hong Kong fair opens free digital marketing courseProfessional Jeweller

all 11 news articles »

08/13/2012 05:23 PM
Why agile marketing is the future of digital advertising - iMedia Connection

iMedia Connection

Why agile marketing is the future of digital advertising
iMedia Connection
For years there's been a gulf in working style between digital marketers and traditional brand managers. Digital marketers (and arguably all marketers) now work faster, with more flexibility, and with accelerating complexities to deal with -- their ...


08/13/2012 10:50 AM
Free IPad Webtrends App Tracks Social Media Stats - PCWorld

Free IPad Webtrends App Tracks Social Media Stats
PCWorld
The app is meant for digital marketers who can use it to measure the engagement of their Facebook communities and individual Facebook pages and also access data, including the number of likes and conversations, as well as graphic visualizations of ...
Webtrends Releases New Digital Analytics App for iPadBroadcast Newsroom
Webtrends Brings Free Social Analytics to the iPadCMSWire

all 17 news articles »

08/13/2012 04:21 PM
Honey, I Shrunk the Marketing Message - Forbes

CMSWire

Honey, I Shrunk the Marketing Message
Forbes
The digital dynamic pervades and determines the entire customer worldview: Instant, shareable, portable, insistently personal. And harder yet for us as marketers, thoroughly non-linear. The new brand story is told in bits and pieces, and without the ...
Webinar Redux: Rethinking Web Engagement - Leading with Content MarketingCMSWire

all 2 news articles »

08/13/2012 04:28 AM
Consumer products giants seek digital marketing innovation - SmartPlanet.com (blog)

Consumer products giants seek digital marketing innovation
SmartPlanet.com (blog)
Think your company has come up with technology that make a difference in the world of digital marketing? You could have the chance to make your case at an upcoming innovation contest being held this November in New York at the ad:tech conference.


08/12/2012 10:07 AM
Ybrant: Buzzing in digital marketing space - Hindu Business Line

Hindu Business Line

Ybrant: Buzzing in digital marketing space
Hindu Business Line
The hunger for growth began around 2006 with Ybrant Digital, the digital marketing services provider going in for its initial acquisition â€Â" the Isreali firm Oridian and the Serbia-based Seenietix. With $20-million PE fund from Sansar Capital and funds ...

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08/12/2012 11:38 PM
IPG To Acquire Digital Marketing Agency - Interactive Avenues - DealCurry

IPG To Acquire Digital Marketing Agency - Interactive Avenues
DealCurry
Interpublic Group is close to acquire Interactive Avenues, a digital marketing agency for an undisclosed amount. The deal will strengthen the presence of IPG in digital space in India. In 2010, Mediabrands the media holding company within Interpublic ...
Global advertising giant IPG set to buy InteractiveBusiness Standard

all 4 news articles »

08/13/2012 08:38 PM
SAP CMO: 'Digital is Dead' (And Mobile Is, Too): Mobile Roundtable (Pt 1) - iMedia Connection (blog)

SAP CMO: 'Digital is Dead' (And Mobile Is, Too): Mobile Roundtable (Pt 1)
iMedia Connection (blog)
This time out, Becher is joined by Jordan Atlas, vice president/creative director for LA digital marketing powerhouse Ignited LA, and Dorrian Porter, founder and CEO of longtime Gen Wow sponsor Mozes, which is teaming up with Coca-Cola's Center for ...


08/13/2012 02:08 PM
Experian Marketing Services appoints Alok Kapur as global head of mobile ... - Equities.com

Experian Marketing Services appoints Alok Kapur as global head of mobile ...
Equities.com
13, 2012 /PRNewswire/ -- Experian Marketing Services, a leading provider of data, analytics and marketing technologies that help organizations target and engage their customers more effectively across both traditional and digital media, today announced ...

and more »

social media - Google News

Google News


08/13/2012 01:00 PM
Social-Media Strategies for Small Business - NBC Chicago (blog)

Globe and Mail

Social-Media Strategies for Small Business
NBC Chicago (blog)
Twitter. Facebook. Pinterest. YouTube. Tout. There are so many amazing ways to communicate with consumers on social media. Engaging potential customers via social-media channels could easily take up the majority of your day. And if you don't have time ...
Social media proves a force in consuming OlympicsFox News
Internet, Social Media Prominent in US Presidential RaceVoice of America
When it Comes to Social Networks, It's Not All About YouPCWorld (blog)
CNET
all 217 news articles »

08/13/2012 07:54 AM
Alert-based media tool helps Bay Area police solve crime - San Jose Mercury News

Alert-based media tool helps Bay Area police solve crime
San Jose Mercury News
And police Sgt. Chris Bolton quickly fired off a flurry of text alerts to thousands of nearby residents through a social media tool for law enforcement agencies. "Stay out of area," said one alert. "Multiple shooting victims reported. Medical on-scene ...

and more »

08/13/2012 06:11 PM
Marijuana Reform Facebook Ads Restored After Social Network Ends 'Just Say ... - Huffington Post

Marijuana Reform Facebook Ads Restored After Social Network Ends 'Just Say ...
Huffington Post
The social media giant conceded to Internet freedom advocates over the past week that it had erred in yanking a pro-legalization group's ads from its network because of pot leaf images. Parties involved in the controversy confirmed the Facebook ...

and more »

08/13/2012 01:27 PM
Social-Media Tools Boost Small Business Productivity - CIO Today

CIO Today

Social-Media Tools Boost Small Business Productivity
CIO Today
The race is on to grab chunks of a global market for social-media tools that aim to boost productivity for small and midsize businesses, so-called SMBs. IBM, Oracle, SAP and Salesforce.com -- and a raft of start-ups, such as Doximity -- are developing ...
Social-media tools can boost productivityUSA TODAY

all 8 news articles »

08/13/2012 10:50 AM
Free IPad Webtrends App Tracks Social Media Stats - PCWorld

Free IPad Webtrends App Tracks Social Media Stats
PCWorld
Analytics firm Webtrends has released a free iPad app that can be used to track social media buzz generated via Facebook, Twitter and YouTube named Webtrends Today, the company said on Monday. The app is meant for digital marketers who can use it to ...

and more »

08/13/2012 06:12 PM
US seniors find it's never too late to learn social media - Chicago Tribune

US seniors find it's never too late to learn social media
Chicago Tribune
NEW YORK (Reuters) - Seniors, some in their 90s, could soon be making new friends on Facebook thanks to New York libraries offering classes to help the elderly learn, or brush up their social network skills. Carol White, 69, was already on Facebook ...

and more »

08/13/2012 10:28 AM
Paul Ryan sets social media aflutter - WND.com

WND.com

Paul Ryan sets social media aflutter
WND.com
Paul Ryan sets social media aflutter. Exclusive: Andrea Shea King covers hottest topics on the Internet. Published: 1 hour ago. author-image by Andrea Shea KingEmail | Archive · Andrea Shea King is a talk-radio host who also writes at The Radio Patriot ...
Reactions Polarized Over Ryan VP Pick on Social MediaOhMyGov! (blog)
Running for the presidency, you'd better be on social mediaUSA TODAY
Paul Ryan VP pick adds social media musclePolitico
My Fox Boston
all 17,736 news articles »

08/13/2012 05:43 AM
The London Olympic Legacy: Science and Social Media - Wired News (blog)

Wired News (blog)

The London Olympic Legacy: Science and Social Media
Wired News (blog)
From restrictive guidelines that tried to limit what athletes posted on social media (which resulted in protest from some athletes) to the takedown of a popular satiric video with fake sailing commentary to a controversy when Twitter suspended the ...

and more »

08/13/2012 06:23 PM
Channel 9's launch of Big Brother 2012 sends social media all twittering - NEWS.com.au

Channel 9's launch of Big Brother 2012 sends social media all twittering
NEWS.com.au
CHANNEL 9's risky move to reboot controversial reality series, Big Brother is expected to be rewarded, after Twitter traffic and preview feedback sent social media into meltdown over its launch. In the shadow of a stunning "miss" by Ten's shinyfloor ...

and more »

08/13/2012 10:37 AM
The End of the Social Media ETF Nightmare? - ETF News And Commentary - NASDAQ

ETF Daily News (blog)

The End of the Social Media ETF Nightmare? - ETF News And Commentary
NASDAQ
Apparently, the minute before the Facebook ( FB ) IPO was the high water mark for the broad social media industry, at least so far in 2012. After that horrendous opening session for the social media giant, the bottom appeared to fall out of the space ...
The End of The Social Media ETF Nightmare? (LNKD, SOCL, GRPN, FB, ZNGA ...ETF Daily News (blog)

all 3 news articles »