Thursday 13 December 2012

search marketing - Google News

Google News


12/13/2012 11:38 AM
3 Top Line Search Marketing Resolutions For 2013 - Search Engine Land

Search Engine Land

3 Top Line Search Marketing Resolutions For 2013
Search Engine Land
The beauty of working in the digital marketing industry is that it is difficult to get bored. There is a new advertising option available every week, it seems, a new Google algorithm update, a new targeting option, and a new rocket ship social media ...


12/13/2012 05:15 AM
Social PR Tips to Get Fit for 2013 Digital Marketing - Search Engine Watch

Social PR Tips to Get Fit for 2013 Digital Marketing
Search Engine Watch
Get Fit Button If you're in the digital marketing world you know the keyword drill â€Â" visual, social, mobile, local, and content marketing. They're the vitamins, nutrients, cardio, weightlifting and supplements that brands need to stay healthy, vital ...


12/12/2012 09:52 AM
Doin' That SKAG? A Search Marketing Tip For The New Year - MediaPost Communications

Doin' That SKAG? A Search Marketing Tip For The New Year
MediaPost Communications
Properly categorized keywords can fuel strategy. As we approach 2013, give your campaign structure an internal audit for ad delivery, reporting and ROI -- a bit of marketing mise en place. In the new year, resolve to reorganize, starting by isolating ...


12/11/2012 12:16 PM
Real Relationships Lead To Search Marketing Success - Search Engine Land

Search Engine Land

Real Relationships Lead To Search Marketing Success
Search Engine Land
How far do your relationships extend across the Web? This question is totally relevant to digital marketing nowadays. No longer are the days of just plain and simple on-page SEO. I have read countless articles about link building vs. relationship ...


12/12/2012 08:53 AM
Search Marketers Need Better Campaigns To Ensure Success - MediaPost Communications

MediaPost Communications

Search Marketers Need Better Campaigns To Ensure Success
MediaPost Communications
Erica-Barth Some 45% of search marketers participating in Omnicom's Resolution Media and Forrester Research study, to be released Thursday, have run paid search or search engine optimization (SEO) programs for more than three years. But many still ...

and more »

12/12/2012 06:06 AM
Joe Davis Joins 451 Marketing as Paid Search Marketing Manager - ReadMedia (press release)

Joe Davis Joins 451 Marketing as Paid Search Marketing Manager
ReadMedia (press release)
BOSTON, MA (12/12/2012)(readMedia)-- Founding Partner Nicholas Lowe announced today that Joe Davis has joined 451 Marketing as paid search marketing manager. Davis brings more than seven years of search marketing experience to his new role.


12/11/2012 03:22 AM
ROPE: 4 Essentials for Global Integrated Digital Marketing - Search Engine Watch

ROPE: 4 Essentials for Global Integrated Digital Marketing
Search Engine Watch
Rope The definition of integrated marketing continues to evolve beyond simple channels â€Â" toward device, geography, and increasingly complex segments. Most global organizations have established unique intra-departmental processes and alliances across ...


12/10/2012 06:53 AM
OpenMoves Selects Conductor Searchlight to Enhance Its Search Marketing ... - Marketwire (press release)

OpenMoves Selects Conductor Searchlight to Enhance Its Search Marketing ...
Marketwire (press release)
NEW YORK, NY--(Marketwire - Dec 10, 2012) - Conductor, the global leader in Search Engine Optimization (SEO) technology, today announced that Conductor Searchlight™ has been selected by digital marketing firm, OpenMoves to optimize its natural ...

and more »

12/06/2012 02:32 AM
Spain & Search Marketing: The 2nd Edition - State of Search

State of Search

Spain & Search Marketing: The 2nd Edition
State of Search
Aleyda Solis tries to get a grip the market by gathering some of the best of what happened in Spain. If you have tips, go to our tip page and send them to us! There was certainly a lot of activity last November in Spain search marketing world. Let's ...

and more »

12/11/2012 11:35 AM
Search Engine Land Turns Six, Celebrates With New Editor-In-Chief ... - Search Engine Land

Search Engine Land

Search Engine Land Turns Six, Celebrates With New Editor-In-Chief ...
Search Engine Land
Six years of Search Engine Land! Over that time, the site has continued to grow its readership. I know we all feel a great responsibility covering the biggest area of internet marketing, search marketing, as well as one of the most popular internet ...

and more »

social media - Google News

Google News


12/13/2012 07:07 PM
Job Recruiters Turn to LinkedIn, Social Media Startups - Businessweek

Job Recruiters Turn to LinkedIn, Social Media Startups
Businessweek
In his more than 15 years as a headhunter, Jeff Vijungco has tried Monster (MWW), Craigslist, CareerBuilder, and other online job boards. Lately the head of recruitment at Adobe Systems (ADBE) has scrapped most of them. “I think job postings are such ...

and more »

12/13/2012 03:40 PM
Author Paul N. Weinberg Explores Social Media and Relationships - Huffington Post

Author Paul N. Weinberg Explores Social Media and Relationships
Huffington Post
While social media continues to boom, Weinberg cautions us about totally relying too heavily on virtual relationships to foster meaningful relationships. Ultimately Weinberg suggests such relationships can leave us feeling lonely if solely relied upon.


12/13/2012 07:28 PM
Wiley Announces Latest Book by Bestselling Author Marsha Collier - Social ... - San Francisco Chronicle

San Francisco Chronicle

Wiley Announces Latest Book by Bestselling Author Marsha Collier - Social ...
San Francisco Chronicle
Today, the world's bestselling reference series, For Dummies® announces Social Media Commerce For Dummies (Wiley, 978-1-118-29793-3, November 2012) to help brands and small businesses understand why social media is important to their bottom ...

and more »

12/13/2012 08:19 AM
Business Should Focus on Sociality, Not Social "Media" - blogs.hbr.org (blog)

Business Should Focus on Sociality, Not Social "Media"
blogs.hbr.org (blog)
Which is akin to the state of play of "social media". In March 2010, I wrote a post called "The Social Media Bubble"; controversial at the time, it's perhaps less so now: once-heavily touted social media stocks, the prizes of both Silicon Valley and ...


12/13/2012 10:57 AM
You're getting a social media degree? Good luck - RedEye Chicago (blog)

City Town Info Education Channel

You're getting a social media degree? Good luck
RedEye Chicago (blog)
Great news for high school students who can't seem to tear themselves away from their social media accounts--you can now go to college and spend four years earning a degree in social media. No, seriously. Newberry College in rural Newberry, S.C., ...
College Students To Tweet Even More In Class As Social Media Becomes A MajorFast Company
Newberry College Introduces Social Media as a MajorCity Town Info Education Channel
You Can Now Get an Undergrad Degree in Social MediaTom's Guide
TheBlaze.com
all 5 news articles »

12/13/2012 08:02 PM
Dana White Explains the UFC's Social Media Choke Hold - Mashable

Dana White Explains the UFC's Social Media Choke Hold
Mashable
Over the past several years, UFC President Dana White has transformed the Ultimate Fighting Championship from a violent sideshow into an accepted part of the American sporting mainstream. That image overhaul is thanks in no small part to social media, ...

and more »

12/13/2012 12:51 PM
It's 2012: Do you know what your employer's social media policy is? - WCPO

WCPO

It's 2012: Do you know what your employer's social media policy is?
WCPO
More companies than ever are crafting social media policies for their workers, whether they're on the clock or not. Copyright Getty Images. Krista-Bio-Photo_face0_20121213143148_JPG. Formerly of P&G, Krista Neher is the author of the Social Media Field ...


12/13/2012 11:41 AM
Social Media: A Publisher's Friend, Not Foe - Folio Magazine

Folio Magazine

Social Media: A Publisher's Friend, Not Foe
Folio Magazine
NEW YORKâ€Â"Publishers need to stop being afraid of social media. That was the message delivered today by panelists at the MPA Digital Social Media Summit at the Time Life Building. “We look at our customers' increasing activity in digital as a problem ...
Off the Menu: Restaurants grapple with social mediaMassLive.com
A site study: social media at workNorthwest Herald
5 Ways Social Media Will Change The Way You Work in 2013Forbes
Business Wire (press release) -Business 2 Community -Billboard.biz
all 138 news articles »

12/13/2012 03:13 PM
Visit Savannah recognized for social media initiatives | savannahnow.com - Savannah Morning News

Visit Savannah recognized for social media initiatives | savannahnow.com
Savannah Morning News
A well-known tourism industry consultant has given a thumbs up to Visit Savannah, the city's tourism marketing agency, and Amy Brock, its social media manager. Betsy A. Decillis wrote that she has put @VisitSavannah on the top of her “Must-Follow DMOs ...


12/13/2012 12:23 PM
The Social Media Report 2012 - In The Capital

The Social Media Report 2012
In The Capital
Nielsen and NM Incite recently issued the 2012 Social Media Report, which I think every online marketer should check out. As social media usage continues to expand, the report provides new data and insight into what's driving the growth of social media ...
Consumers Most Annoyed by Ads on Social Networking SitesClickZ
Report Card: Nielsen's 2012 Social Media StudyBostInno (blog)
13 Nonprofit Social Media New Year's Resolutions for 2013Business 2 Community

all 8 news articles »

mobile marketing - Google News

Google News


12/13/2012 10:36 PM
The Future of Mobile Marketing: Top Growth Trends for 2013 - EContent (press release)

The Future of Mobile Marketing: Top Growth Trends for 2013
EContent (press release)
Mobile phones have come a long way since the original, bulky, featureless models of the eighties. Now, we can do almost anything on our phones and consumers rarely put them down. Cellular networks have noticed over the years and responded by beefing ...


12/13/2012 09:29 AM
Google Aims to Reduce Accidental Clicks in Mobile Ads - Mobile Marketing Watch

Adweek

Google Aims to Reduce Accidental Clicks in Mobile Ads
Mobile Marketing Watch
As a result, the Internet search giant and Android powerhouse is looking to dramatically reduce the rate of accidental mobile ad clicks, a phenomenon that Google says is bad the user, the publisher, and the advertiser who pays for clicks that may not ...
Google Releases New Tool to Decrease Accidental Mobile Ad ClicksCMSWire
Google to Tackle Mobile's Fat Finger ProblemAdweek
Google Expands “Confirmed Click” Functionality To In-App Smartphone Display ...Marketing Land
Marketing Week
all 19 news articles »

12/13/2012 11:34 AM
eBay Touts 'Biggest Mobile Shopping Day' - Mobile Marketing Watch

Mobile Marketing Watch

eBay Touts 'Biggest Mobile Shopping Day'
Mobile Marketing Watch
eBay Touts Biggest Mobile Shopping Day 300x176 eBay Touts Biggest Mobile Shopping Day New information is surfacing about eBay's mobile shopping successes this holiday shopping season. As it turns out, 2012 has already delivered eBay's biggest ...


12/12/2012 09:17 AM
When It Comes To Mobile Marketing, Integration Is Key - Forbes

When It Comes To Mobile Marketing, Integration Is Key
Forbes
As a long-standing proponent of marketing integration I can speak to the fact that many marketers still have difficulty in putting it into practical use, including many chief marketing officers which was the basis of my piece aptly titled The Eleven ...
Holiday Email Subscribers Welcome SMS PromotionsMelodika.net (press release)

all 5 news articles »

12/13/2012 09:50 AM
IAB Finds That Mobile Videos Are Hottest at Home - Mobile Marketing Watch

Mobile Marketing Watch

IAB Finds That Mobile Videos Are Hottest at Home
Mobile Marketing Watch
IAB Finds That Mobile Videos Are Hottest at Home 300x200 IAB Finds That Mobile Videos Are On Thursday, the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence released “The IAB Mobile Phone Video Diaries.” Based on the ...

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12/13/2012 10:31 AM
TargetSpot Targets AdsWizz to Expand Network - Mobile Marketing Watch

Mobile Marketing Watch

TargetSpot Targets AdsWizz to Expand Network
Mobile Marketing Watch
TargetSpot Targets AdsWizz to Expand Network 300x128 TargetSpot Targets AdsWizz to Expand Network Digital audio advertising network TargetSpot confirmed Wednesday that its partnering with AdsWizz, a provider of digital audio technologies.

and more »

12/13/2012 03:12 PM
Studies: As Mobile Email Usage Soars, Marketers Budget More For Email ... - Marketing Land

MarketingProfs.com (subscription)

Studies: As Mobile Email Usage Soars, Marketers Budget More For Email ...
Marketing Land
Next year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today. The survey found that marketers plan to deploy more budget to email, social and mobile next year â€Â" which makes ...
Email, Social, and Mobile Are Marketers' 2013 Budget PrioritiesMarketingProfs.com (subscription)

all 2 news articles »

12/13/2012 12:11 PM
Twitter Boosts Targeting Options for Promoted Tweets - Mobile Marketing Watch

Mobile Marketing Watch

Twitter Boosts Targeting Options for Promoted Tweets
Mobile Marketing Watch
“Search is also where we debuted the very first Promoted Tweets back in April 2010, and it remains a great way to reach a relevant audience with your content,” says Kevin Weil, Director of Product Management for Twitter. “Today, we are excited to bring ...

and more »

12/13/2012 10:56 AM
Amazon Launches Instant Video for iPhone and iPod touch - Mobile Marketing Watch

Mobile Marketing Watch

Amazon Launches Instant Video for iPhone and iPod touch
Mobile Marketing Watch
Amazon Drops Instant Video for iPhone and iPod touch 300x173 Amazon Launches Instant Video for iPhone This week, Amazon inched closer than it has before to Apple, it's burgeoning rival in the mobile space. On Thursday, Amazon introduced the Amazon ...

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12/13/2012 11:47 AM
Mobile App of the Week: Small Biz Mobile Marketing with Glyder - CMSWire

CMSWire

Mobile App of the Week: Small Biz Mobile Marketing with Glyder
CMSWire
It's time for the Mobile App of the Week and this week our focus is on the Glyder's Small Business, Social Media Marketing iPhone app. Glyder is the result of a collaboration between OpenTable co-founder, Glenn Allen, and Zynga mobile games designer ...


internet marketing - Google News

Google News


12/13/2012 10:23 AM
5 Quick Internet Marketing Tips for Landscaping Business Owners - Business 2 Community

Business 2 Community

5 Quick Internet Marketing Tips for Landscaping Business Owners
Business 2 Community
... and meeting sales and revenue objectives is rarely if ever enough. With nearly 6 years of experience in providing successful internet marketing services to the landscaping industry, here are 5 tried and tested, proven tips to drive a landscaping ...


12/13/2012 12:01 PM
Amazing Viral Internet Marketing System Expose Secrets on How to Generate ... - SBWire (press release)

Amazing Viral Internet Marketing System Expose Secrets on How to Generate ...
SBWire (press release)
Aspiring Internet marketers have long heard about many success stories of how ordinary people have made money through blogging. And this is just not a few dollars; these lucky ones have earned six figure incomes leveraging the power of the Internet.

and more »

12/12/2012 11:20 AM
Innovative Internet Marketing on a Budget - The Social Robot

Innovative Internet Marketing on a Budget
The Social Robot
Every business owner is regularly looking for various ways to generate attention of their potential customers. To grow business and receive the greatest number of potential customers, businesses are searching for innovative marketing ideas that are on ...


12/11/2012 05:05 AM
ABVI Members Renew Internet Marketing Surcharge - Lodging Hospitality

ABVI Members Renew Internet Marketing Surcharge
Lodging Hospitality
The fund is one of two members have authorized for Internet marketing. (The other one is in effect until the end of 2015.) The monies are used for search engine optimization, pay-per-click marketing, social media and more. ABVI has seen some ...


12/10/2012 09:35 PM
The Basics of Internet Marketing and How to Get Started - Business 2 Community

The Basics of Internet Marketing and How to Get Started
Business 2 Community
Remember the days of Willy Loman, glad handing, the old boy's club and Madmen? Yeah, me neither. That's because the Internet has severely diminished anything resembling that kind of stereotypical used car salesman behavior. Hiring managers looking ...


12/11/2012 09:58 AM
Online marketing firm ValueClick has a new CEO - InternetRetailer.com

Online marketing firm ValueClick has a new CEO
InternetRetailer.com
Online marketing firm ValueClick Inc. has named John Giuliani as president and CEO, effective immediately. He takes over for James Zarley, who was CEO since 2010 and becomes executive chairman of the board. Giuliani has worked as the company's chief ...


12/13/2012 10:31 AM
CloneMyWebsite Launches a Custom WP-based Internet Marketing System to ... - Virtual-Strategy Magazine (press release)

CloneMyWebsite Launches a Custom WP-based Internet Marketing System to ...
Virtual-Strategy Magazine (press release)
CloneMyWebsite has launched a unique Internet Marketing System based on WordPress and claims all the efforts of online marketing can go in vain without this idea deployed its smart system; the website also explains why most of the people fail to ...

and more »

12/03/2012 06:07 AM
Internet Marketers Can Volunteer To Help This Holiday Season - Marketing Pilgrim

Marketing Pilgrim

Internet Marketers Can Volunteer To Help This Holiday Season
Marketing Pilgrim
Media Cause offers paid digital marketing services to larger non-profits, but it also is a community of 1,000+ online marketing volunteers who work with smaller organizations. Started by a former executive of Google, Media Cause matches nonprofits with ...


12/08/2012 06:58 AM
5 Financial Tips for Starting Internet Marketing - Business 2 Community

Business 2 Community

5 Financial Tips for Starting Internet Marketing
Business 2 Community
So, you are looking to open up your own small business, but are not well versed enough in Internet marketing to know the best financial practices? Internet marketing can be both a gift and a curse for small businesses. On one hand, for the ...

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12/11/2012 03:02 AM
6 Internet Marketing Myths - Promotion World (press release)

6 Internet Marketing Myths
Promotion World (press release)
This is probably the biggest myth of all, and let me tell you Internet marketing is hard, takes time, effort not mention money and anyone who suggests otherwise is trying to sell you a bunch of horse hockey. Granted that it's comparatively easier to ...