search marketing - Google News

Google News

02/08/2013 11:45 AM

Digital Disruption is Affecting Search Marketing: Are You Ready? - Search Engine Watch

Digital Disruption is Affecting Search Marketing: Are You Ready? Search Engine Watch disruption "Digital disruption is here," Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario's INFLECTIONPoint 2013 conference. "Marketers must innovate to manage digital disruption." Of all the brilliant minds in ...

02/07/2013 05:24 AM

5 Reasons Why People Hate International Search Marketing - Search Engine Watch

5 Reasons Why People Hate International Search Marketing Search Engine Watch Personally, I love international search marketing and am very passionate about it. Don't even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours straight. When an English person asks a non-English person ...

02/08/2013 09:48 AM

AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know - Search Engine Watch

Business 2 Community AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know Search Engine Watch Google's big change to mobile search, enhanced campaigns, so far has generated mixed reviews. The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords campaigns will be automatically upgraded to the new ... Google's New “Enhanced Campaigns”: What It Means For Search MarketersBusiness 2 Community Google AdWords overhaul: Good for Google, but businesses cringeZDNet (blog) Google overhauls AdWords for multi-device searchMarketing Week Econsultancy (press release) (blog) -The Drum -Kingpin Webmaster News all 116 news articles »

02/05/2013 10:39 AM

How International Pricing Strategy & Website Forms Impact Global Search ... - Search Engine Land

Search Engine Land How International Pricing Strategy & Website Forms Impact Global Search ... Search Engine Land In search marketing, we work in the communication business. Two aspects of communication which are often forgotten â€Â" or at least not seen to be a part of the “message” â€Â" are the buying or inquiring forms and the price. Let's deal with the forms first.

02/06/2013 11:27 AM

Last Minute Valentine's Day Love Potion For Search Marketers From Bing Ads - ClickZ

Last Minute Valentine's Day Love Potion For Search Marketers From Bing Ads ClickZ In the search marketing world, we see the number of related seasonal searches increase within one month before Valentine's Day, but the surge really hits within the week leading up, with 60 percent of gifts purchased just five days before the 14th ... and more »

02/08/2013 04:08 AM

agenda21 ramps up search engine marketing team - Econsultancy (press release) (blog)

agenda21 ramps up search engine marketing team Econsultancy (press release) (blog) Independent digital media agency, agenda21, is growing its search engine marketing department with three new appointments and a promotion. The expansion follows a raft of recent search marketing account wins including Elemis, Jury's Inn and Specialist ...

02/07/2013 01:12 AM

Denver-Based Search Marketing and Web Design Agency Adds Online Video to ... - PR.com (press release)

Denver-Based Search Marketing and Web Design Agency Adds Online Video to ... PR.com (press release) Xcite Media Group is focused on search marketing integration and staying on top of the latest search engine trends, techniques and algorithm changes to ensure its clients success. Xcite Media Group's services include Search Engine Marketing, PPC ... and more »

02/08/2013 03:41 AM

Twitter bolsters search returns - Marketing Week

Brafton Twitter bolsters search returns Marketing Week Latest from Mark Ritson. Kill the weak: it's the marketing way · Mark Ritson. 'Marketers are, for the most part, a liberal bunch so we confuse sticking up for the underdog with the protection of failure. ' Trends. Trending Topics ... Richard Gorman Praises New Developments in Twitter Search FunctionsMarketwire (press release) Twitter improves its search functionBrafton all 90 news articles »

01/30/2013 07:24 AM

The New SEO: Search Marketing Integration - Search Engine Watch

MarketingProfs.com (subscription) The New SEO: Search Marketing Integration Search Engine Watch search-marketing-integration Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don't worry, this post won't be declaring that SEO is dead, dying, or even coughing up blood. However, the ... An Exciting Time for SEO in the Enterprise [Infographic]MarketingProfs.com (subscription) RevBuilders Marketing, a Local SEO Company, CEO to Speak at Business ...PR Web (press release) The Value of Local SEO to Small BusinessesSearch Engine Journal Virtual-Strategy Magazine (press release) all 40 news articles »

02/08/2013 12:05 PM

#SoicalChat Discusses Pinterest Marketing with Jennifer Cario - Search Engine Journal

#SoicalChat Discusses Pinterest Marketing with Jennifer Cario Search Engine Journal On Monday February 4th, devotees of chatting in 140 or less gathered to discuss Pinterest marketing tactics with the super-sweet, Jennifer Cario (@JenniferCario). Jennifer is a 15 year industry veteran and President of SugarSpun Marketing. She is also ... and more »

mobile marketing - Google News

Google News

02/08/2013 06:48 PM

Former Google CEO Selling 42% of His Stake in Google - Mobile Marketing Watch

Mobile Marketing Watch Former Google CEO Selling 42% of His Stake in Google Mobile Marketing Watch Former Google CEO Selling 42 of His Stake in Google 300x164 Former Google CEO Selling 42 Google Executive Chairman Eric Schmidt is making headlines Friday following an SEC filing which indicates that the former Google CEO is selling a large portion ... and more »

02/08/2013 06:25 PM

LG's Loss is Apple's Gain in Talent Switch - Mobile Marketing Watch

Mobile Marketing Watch LG's Loss is Apple's Gain in Talent Switch Mobile Marketing Watch Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ... and more »

02/08/2013 03:52 PM

Gov. Chris Christie: An Ally of Mobile Gambling? - Mobile Marketing Watch

Mobile Marketing Watch Gov. Chris Christie: An Ally of Mobile Gambling? Mobile Marketing Watch New Jersey Governor and rumored potential 2016 presidential candidate Chris Christie has positioned himself as an ally of mobile gambling in the State of New Jersey, at least with regard to horse racing. Although the news largely flew under the radar ... and more »

02/08/2013 12:35 PM

Forbes: Evasi0n Takes Jailbreaking Mainstream - Mobile Marketing Watch

Mobile Marketing Watch Forbes: Evasi0n Takes Jailbreaking Mainstream Mobile Marketing Watch Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ... and more »

02/08/2013 10:10 AM

Going Beyond Geo-Location is Critical in Mobile Targeting - Mobile Marketing Watch

Going Beyond Geo-Location is Critical in Mobile Targeting Mobile Marketing Watch Going Beyond Geo Location is Critical in Mobile Targeting 300x237 Going Beyond Geo Location is Critical It goes without saying that geo-targeting is widely deemed critical to modern mobile marketing. But a a “lack of personalization” can effectively ...

02/08/2013 10:35 PM

Microsoft Surface Pro Launch Set for Saturday - Mobile Marketing Watch

Mobile Marketing Watch Microsoft Surface Pro Launch Set for Saturday Mobile Marketing Watch While consumers gain another quality selection from which to choose in the increasingly competitive tablet market, Microsoft is gaining a valuable look at the future of its own company and the new war it will have to wage for quite some time with the ... and more »

02/08/2013 02:02 PM

Sailors to Welcome 4G LTE Aboard The US Navy - Mobile Marketing Watch

Mobile Marketing Watch Sailors to Welcome 4G LTE Aboard The US Navy Mobile Marketing Watch According to published reports on Friday, the Navy will send the USS Kearsarge and USS San Antonio to the Persian Gulf next month with its brand new 4G LTE network. The network, Wired confirms, “is a microwave-based wireless wide-area network ... and more »

02/08/2013 03:29 PM

Opera Mediaworks Shows Compelling Mobile Advertising Surge - Mobile Marketing Watch

Mobile Marketing Watch Opera Mediaworks Shows Compelling Mobile Advertising Surge Mobile Marketing Watch Opera Mediaworks Shows Compelling Mobile Advertising Surge Mobile advertising platform Opera Mediaworks is out with its Q4 2012 report and it illustrates exceptional growth in mobile advertising. Just as deserving of the headline, however, is the ... and more »

02/08/2013 04:27 PM

Winter Storm Nemo Tears Down the Paywalls for NYT, WSJ - Mobile Marketing Watch

Mobile Marketing Watch Winter Storm Nemo Tears Down the Paywalls for NYT, WSJ Mobile Marketing Watch Winter Storm Nemo Tears Down the Paywalls for NYT WSJ 300x169 Winter Storm Nemo Tears Down As a gesture to aid the millions of East Coast residents bracing for monster snow storm Nemo, both the New York Times and Wall Street Journal have ... and more »

02/07/2013 10:33 PM

Source: Samsung's Galaxy S4 Coming in April - Mobile Marketing Watch

Mobile Marketing Watch Source: Samsung's Galaxy S4 Coming in April Mobile Marketing Watch Based on a string of reports coming from knowledgeable sources today, all signs point to a March media event where the eagerly anticipated device will be formally introduced. The actual mass-market product launch, however, likely won't take place until ...

digital marketing - Google News

Google News

02/08/2013 09:36 AM

The Five Things Buyers Want to Learn from Your Content - MarketingProfs.com (subscription)

The Five Things Buyers Want to Learn from Your Content MarketingProfs.com (subscription) Mike Hayes, Assistant Digital Marketing Manager, Ben & Jerry's. As social media continues to evolve and storytelling is increasingly part of marketing, one thing is coming clearly into focus: brands are becoming more visual. From emerging image-driven ... and more »

02/08/2013 05:24 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here are some of the most interesting digital marketing stats we've seen this week. Stats include calculating email marketing ROI, digital marketing budgets, online newsrooms, Facebook mobile, showrooming and online adspend in China. For more digital ...

02/08/2013 07:20 AM

Marketing Firms Plan to Expand Their Digital Budget in 2013 - ClickZ

Marketing Firms Plan to Expand Their Digital Budget in 2013 ClickZ About 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by Econsultancy and Responsys. The Marketing Budgets 2013 report says that marketing teams surveyed expect ...

02/08/2013 11:13 PM

HomeFinder.com Accepted as RE/MAX Approved Supplier for Digital Marketing ... - RisMedia.com (press release)

Inman.com HomeFinder.com Accepted as RE/MAX Approved Supplier for Digital Marketing ... RisMedia.com (press release) Print Article. HomeFinder.com, a leading real estate search site and provider of digital marketing solutions for real estate agents, announces its acceptance into the RE/MAX, LLC Approved Supplier Program. RE/MAX agents will be given preferred access ... HomeFinder.com joins Re/Max's vendor networkInman.com all 2 news articles »

02/07/2013 07:54 AM

DataXu, a Boston provider of digital marketing software, raises $27m - Boston Globe

DataXu, a Boston provider of digital marketing software, raises $27m Boston Globe DataXu, a Boston company that makes digital marketing software, said Thursday that it has closed a $27 million round of funding. The investment was led by Thomvest Ventures. All three current major investors â€Â" Atlas Venture, Flybridge Capital Partners ...

02/07/2013 05:32 AM

Digital marketing firm DataXu raises $27 million in venture capital - Reuters

Digital Media Wire Digital marketing firm DataXu raises $27 million in venture capital Reuters SAN FRANCISCO Feb 7 (Reuters) - Digital-marketing firm DataXu has raised $27 million in new funding that will help the company further expand internationally and build on its marketing technology, the company said Thursday. DataXu uses data and ... Thomvest Ventures Leads $27M Round for DataXuDigital Media Wire DataXU Receives US$ 27 Million to Expand Data Driven Marketing PlatformCMSWire DataXu Scoops Up $27M More, Turns Corner on Big-Data Ad SoftwareXconomy all 15 news articles »

02/08/2013 10:07 AM

Which Digital Marketing Interfaces Are Right for Your Business? - Business 2 Community

Business 2 Community Which Digital Marketing Interfaces Are Right for Your Business? Business 2 Community Which Digital Marketing Interfaces Are Right for Your Business? image which digital interfaces should your SoLoMo makes a great addition to an already solid marketing campaign, but by itself will not save your business. In a recent post, I shared a few ... and more »

02/07/2013 11:08 AM

Wichita State entrepreneurship series's first topic: digital marketing - Wichita Business Journal

Wichita State entrepreneurship series's first topic: digital marketing Wichita Business Journal Wichita State University is kicking off its spring series of seminars for entrepreneurs and small businesses next week with a discussion on ways to boost sales through digital marketing. The seminars are offered through the Center for Entrepreneurship.

02/08/2013 04:16 AM

Digital Marketing Seminars: Constant Contact and Organik hosts first seminars ... - PR Web (press release)

Digital Marketing Seminars: Constant Contact and Organik hosts first seminars ... PR Web (press release) Organik Consulting Growth Marketing and Constant Contact are teaming up to offer three free “Social Media Made Simple'' seminars in Grand Rapids, Lansing and Traverse City to help small businesses and nonprofits learn how social media can drive ... and more »

02/07/2013 02:09 PM

Richfield Hospitality Selects Vizergy® as Digital Marketing Provider - Hospitality Net (press release)

Richfield Hospitality Selects Vizergy® as Digital Marketing Provider Hospitality Net (press release) Vizergy, a leading hotel Internet marketing company, today announced that it has been named the digital marketing provider for Richfield Hospitality, a prominent hotel management company with a track record of maximizing profitability and improving ... and more »

social media - Google News

Google News

02/08/2013 03:04 PM

Who Won The Super Bowl In Social Media, Budweiser or Pepsi? - Forbes

Forbes Who Won The Super Bowl In Social Media, Budweiser or Pepsi? Forbes Every Super Bowl ad campaign touts its social media use in the days before the gameâ€Â"part of how it justifies record prices for buying a spot. To declare victory with a social campaign requires some justification with engagement numbers and better sales.

02/08/2013 02:23 PM

Social Media Images From Tunisia, as an Opposition Leader Is Buried - New York Times (blog)

Social Media Images From Tunisia, as an Opposition Leader Is Buried New York Times (blog) Social Media Images From Tunisia, as an Opposition Leader Is Buried. By ROBERT MACKEY. Video of Friday's funeral for Chokri Belaid, a Tunisian opposition leader assassinated two days ago, from the independent news site Nawaat. Last Updated, 3:44 ... and more »

02/08/2013 11:48 AM

Twitter's Vine App Raises Questions About Social Media Age Restrictions - NPR (blog)

NPR (blog) Twitter's Vine App Raises Questions About Social Media Age Restrictions NPR (blog) Vine, Twitter's new microvideo-sharing app for the iPhone, this week added a 17+ rating, saying that the app "contains age-restricted material." The change came after some users uploaded pornographic clips onto the app, which features 6-second (or 6 1 ... Twitter's new video app Vine: The next big thing in social media newsgathering?Knight Center for Journalism in the Americas (blog) The Vine Effect: How Twitter's App Is Impacting Social Video StartupsMashable Twitter Vine for iOS: Gets Its Adult Rating Along With Video Sharing FeaturesGizbot all 122 news articles »

02/08/2013 01:56 AM

OMG, Don't Use Chemical Weapons? - Daily Beast

Daily Beast OMG, Don't Use Chemical Weapons? Daily Beast Social media are being used to investigate the country's chemical arsenal. (Andoni Lubaki/AP). On July 18, when a suicide bomber struck a meeting of Syria's security cabinet, killing the defense minister and President Bashar al-Assad's brother-in-law ... and more »

02/08/2013 11:15 AM

When HR Decisions Become Social Media Scandals - blogs.hbr.org (blog)

blogs.hbr.org (blog) When HR Decisions Become Social Media Scandals blogs.hbr.org (blog) We've just seen two spectacular stories of how employee dismissals can go dramatically awry in the era of social media. First, Applebee's waitress Chelsea Welch was fired for posting a photo on Reddit that showed a customer receipt inscribed with a ... Big Brands, Big Blunders: Social Missteps Offer Lessons Others Shouldn't Ignorebrandchannel.com all 2 news articles »

02/08/2013 10:31 AM

Comelec: It's social media vs 3 Gs in May - Philippine Star

Comelec: It's social media vs 3 Gs in May Philippine Star “Basically, this is social media versus guns, goons and gold,” Commission on Elections (Comelec) spokesman James Jimenez said yesterday as the poll body prepared to launch an advertising campaign against the so-called “3 Gs.” “Guns, goons and gold” ... and more »

02/06/2013 06:46 PM

Social Media Firms Move to Capitalize on Popularity in Middle East - New York Times

New York Times Social Media Firms Move to Capitalize on Popularity in Middle East New York Times The use of social media exploded during the Arab Spring as people turned to cyberspace to express themselves. On the back of that, social media networks, including Twitter, Facebook and LinkedIn, have moved into the region commercially, setting up ...

02/08/2013 11:52 AM

LinkedIn beats Street, outstrips social media rivals - Chicago Tribune

LinkedIn beats Street, outstrips social media rivals Chicago Tribune The results reaffirmed the "professional" social network's reputation as a fast-growing but sure-footed business -- and the star exception in a mostly disappointing social media sector. Excluding certain items, net income was $40.2 million, or 35 cents ...

02/08/2013 03:27 PM

Grammys seize upon social media - L.A. Biz

San Francisco Chronicle Grammys seize upon social media L.A. Biz Not many in the entertainment industry take the Grammy awards seriously, but they are seriously watching how the awards program is incorporating social media to engage viewers. In an era of declining interest in awards shows, social media may just ... Grammys' popularity rises with the tide of social-media chatterKansas City Star 2013 Grammy Awards and Social MediaDubai Chronicle all 401 news articles »

02/08/2013 10:12 PM

Social media makes planning for school pranks much easier - Cincinnati.com

Social media makes planning for school pranks much easier Cincinnati.com Gregg Tracy trains principals at the University of Cincinnati's graduate Educational Leadership Program and has warned his classes of future school administrators for years about social media's prank-enabling aspects. “It's been increasing ... and more »