digital marketing - Google News

Google News

10/11/2012 01:35 PM

What is Digital Marketing, Really? - Business 2 Community

Business 2 Community What is Digital Marketing, Really? Business 2 Community Digital marketing is something that every business is advised to do, but not many businesses fully understand. It's one of those catchall phrases that actually refers to several things, without referring to anything in particular. To try to answer the ... Study: Web Marketing More Than Twice Ad Spending OnlineMediaPost Communications all 3 news articles »

10/11/2012 03:15 PM

Florida ESA Presents Digital Marketing Webinar - SecurityInfoWatch

Florida ESA Presents Digital Marketing Webinar SecurityInfoWatch Those questions and more were answered today during the first ever Electronic Security Association (ESA) of Florida webinar: “Best Practices for Digital Marketing and Sales.” Speakers Jeff Martin of AVS Systems and Jennifer Harrison of Gulf Coast ...

10/11/2012 06:57 AM

Nigerians Tasked On Digital Marketing Platform - AllAfrica.com

Nigerians Tasked On Digital Marketing Platform AllAfrica.com Following the envisaged boom in digital marketing, through the use of mobile phones, Managing Director of Wildfusion, Mr. Abasiama Idiaresit, has called on Nigerians to quickly adopt the new platform that is fast changing the global market. Idiaresit ...

10/11/2012 06:27 AM

Yehey! seeks digital marketing play on Oct. 18 PSE listing - Inquirer.net

Yehey! seeks digital marketing play on Oct. 18 PSE listing Inquirer.net Corp., a subsidiary of Vantage Equities Inc., seeks to bring digital marketing play to the country when it debuts on the Philippine Stock Exchange next Thursday October 18. Although listing by way of introduction or without an initial public offering ... Yehey! sees revenue growth on online marketing demandBusinessWorld Online Edition all 2 news articles »

10/11/2012 06:46 AM

Digital Marketing Q3 2012 Report Is Out, No Wonder Your PPC Income Is Down - TheDomains.com

Digital Marketing Q3 2012 Report Is Out, No Wonder Your PPC Income Is Down TheDomains.com RKG is a full-service digital marketing agency that combines superior marketing talent with leading edge technology to create the industry's most effective data-driven online marketing solutions. Founded in 2003, RKG specializes in working with clients ... and more »

10/10/2012 11:08 AM

Big Data: Deciphering Digital Marketing Intelligence (Part 1 of 2) - Forbes

Forbes Big Data: Deciphering Digital Marketing Intelligence (Part 1 of 2) Forbes Former Navy SEAL combat veteran and passionate entrepreneur, Brent Gleeson, is the co-founder and CMO of Internet Marketing Inc. You can follow him on Twitter at @BrentGleeson. As a former Navy SEAL tasked with “capture or kill” missions, I know how ...

10/10/2012 12:30 PM

Digital Marketers Flock to Content Marketing [Survey Results] - Business 2 Community

Digital Marketers Flock to Content Marketing [Survey Results] Business 2 Community It's rare that you see an entire industry segment agree on something. Such is the case among digital marketers, at least according to data from the recently-released Content Marketing Survey Report 2012 published by Econsultancy and content discovery ...

10/11/2012 11:47 AM

Op-Ed: As Worlds Collide, How Can Advertising and Digital People Coexist? - mediabistro.com

Op-Ed: As Worlds Collide, How Can Advertising and Digital People Coexist? mediabistro.com As marketing communication becomes increasingly digitalâ€Â"mobile, display advertising, online video, social, digital out of home and in-store, etc.â€Â"the future won't be about digital agencies and traditional agencies, just agencies, each hired for their ...

10/09/2012 09:52 AM

Accenture Strengthens Digital Marketing Capabilities With Acquisition of ... - DailyFinance

Accenture Strengthens Digital Marketing Capabilities With Acquisition of ... DailyFinance Founded in 2005, avVenta Worldwide is a privately held, digital marketing production partner, headquartered in New York City with an office in Charleston, S.C. and a "center of excellence" in San Jose, Costa Rica. The company specializes in Digital ...

10/11/2012 11:04 AM

WeHo Marketing & Visitors Bureau adds staff - WeHo News

WeHo News WeHo Marketing & Visitors Bureau adds staff WeHo News Erin Pedraja arrives at the WHMVB from CX Interactive, a digital marketing agency at which she served as a Project Manager. Her wealth of experience in search engine optimization (SEO) and digital marketing also includes serving as a Senior SEO ...

search marketing - Google News

Google News

10/11/2012 09:44 PM

Vice presidential debate search terms - Examiner.com

Vice presidential debate search terms Examiner.com The best part about search marketing is to see exactly what people are looking for. According to Yahoo Search, “Again - Searches for the VP debate are 7% higher than the 7-day period leading up to the presidential debate on Yahoo!.” View slideshow ... and more »

10/11/2012 07:22 PM

Amazon Ad Model Forces Changes In Search Engine Marketing - MediaPost Communications

MediaPost Communications Amazon Ad Model Forces Changes In Search Engine Marketing MediaPost Communications Brands that tap into product listing ads will capitalize on the strategy in search engine results. A report from a search marketing agency released this week highlights better returns on investment from PLAs, compared with paid-search ads. Kenshoo ... Digital Marketing Q3 2012 Report Is Out, No Wonder Your PPC Income Is DownTheDomains.com all 3 news articles »

10/11/2012 12:05 PM

Kenshoo Launches Quarterly Paid Search Reports, Finds Mobile Phone ... - Marketing Vox News

Kenshoo Launches Quarterly Paid Search Reports, Finds Mobile Phone ... Marketing Vox News Kenshoo, a global leader in digital marketing software, today published its inaugural quarterly report, "Kenshoo Global Search Advertising Trends." The report examines the performance of paid search ads by analyzing aggregate campaign data across ... Report: Global Q3 growth in paid search marketingThe Drum Global paid search spending jumps 24% year over yearInternetRetailer.com all 10 news articles »

10/11/2012 01:12 PM

Marketers Planning Largest Investment In Search In Next 90 Days, More Than ... - Business 2 Community

Business 2 Community Marketers Planning Largest Investment In Search In Next 90 Days, More Than ... Business 2 Community Our recent joint survey of 616 Search Engine Watch readers showed that Marketer's SEO budgets have increased over the last 12 months, with 66% of search marketing budgets increasing in the last 12 months, 26% by more than a ¼. search budgets ... Dynamic SEO landscape and funding top concerns for search marketersBrafton Content to be at the heart of online marketing says reportITProPortal SEO Techniques For All Types Of BusinessesJustLuxe.com PRWire -Dealer Marketing Magazine -Search Engine Watch all 52 news articles »

10/11/2012 01:19 PM

Covario: Q3 Paid Search Spend Up 33% Over Last Year - ADOTAS

VentureBeat Covario: Q3 Paid Search Spend Up 33% Over Last Year ADOTAS SAN DIEGO (Oct. 11, 2012) â€Â" Covario, Inc., a leading independent search marketing agency, today issued its third quarter Global Paid Search Spend Analysis, indicating that spending on pay-per-click advertising (PPC) by its enterprise technology ... Study: Paid search ads increased 33% in Q3, Google controls 87% of search adsVentureBeat Covario Releases Q3 2012 Spend, CPC AnalysisMediaPost Communications all 6 news articles »

10/11/2012 03:23 AM

Why Email Marketing Shouldn't be an Ugly Stepchild - Search Engine Watch

Why Email Marketing Shouldn't be an Ugly Stepchild Search Engine Watch Email marketing isn't a sexy topic. In a world dominated by tweets, Likes and +1's, most marketers aren't excited by email marketing any more. Marketing is about hype and the shiny new thing, making email the forgotten toy of yesteryear. But small ...

10/11/2012 04:46 AM

4 Internet Marketing Strategies Your Business is Missing - Business 2 Community

Business 2 Community 4 Internet Marketing Strategies Your Business is Missing Business 2 Community The noteworthy thing about these points is that although Google makes the majority of it's revenue from PPC or “Paid Search Marketing”, the paid ads get clicked on far less often than do organic links and marketers, in general are spending far more for ...

10/11/2012 02:58 PM

Positive Growth: Paid Search, Market Spend Up - MediaPost Communications

MediaPost Communications Positive Growth: Paid Search, Market Spend Up MediaPost Communications Each report details a different piece of search engine marketing. Covario focuses on the international paid-search markets mostly for enterprise, consumer electronics and retail companies. The analysis suggests growth in the Americas for Q4 2012 ... Local search traffic accounts for nearly one-quarter of Google queriesBrafton Coming Soon from Google: High Quality Content is Now Even more Vital to ...Business 2 Community ComScore: Google's Search Engine Market Share Increased In September ...TechCrunch Vertical Leap News (press release) all 66 news articles »

10/11/2012 01:35 PM

What is Digital Marketing, Really? - Business 2 Community

Business 2 Community What is Digital Marketing, Really? Business 2 Community The process is designed to make your website appear more relevant to Google so that it appears higher up the search results. It's a vital part of digital marketing, but it's often overlooked. A lot of companies will do the SEO on a site and then forget ... and more »

10/11/2012 06:03 AM

Driving app downloads and engagement through mobile search - Econsultancy (blog)

Econsultancy (blog) Driving app downloads and engagement through mobile search Econsultancy (blog) The study also found that 40% of its correspondents use their mobile browsers to search at least 20 times a month. From these stats, it's easy to see mobile search usage is growing and therefore marketers need to incorporate this into their overall app ... and more »

mobile marketing - Google News

Google News

10/11/2012 06:27 AM

Internet World's Mobile Marketing Strategies Conference: - Sacramento Bee

Internet World's Mobile Marketing Strategies Conference: Sacramento Bee Paul Berney, Chief Marketing Officer and Managing Director of EMEA at the Mobile Marketing Association (MMA) recently commented on the industry's "tremendous growth", stressing that companies need to tap into the benefits of this emerging area: "The UK ...

10/11/2012 12:51 PM

5 Reasons Mobile Marketers Should Care About Customer Service - Business 2 Community

Business 2 Community 5 Reasons Mobile Marketers Should Care About Customer Service Business 2 Community customer-service.0822.12 Customer service and mobile marketing seem like they are in entirely different worlds. Mobile marketing is onthe cutting-edge of innovation and development. Customer service is sort of an antiquated notion meant for 'mom and ...

10/11/2012 10:29 AM

Rock the Vote's "We Will" Campaign Harnesses the Power of Mobile Marketing ... - Sacramento Bee

Rock the Vote's "We Will" Campaign Harnesses the Power of Mobile Marketing ... Sacramento Bee BB: AMKT) announces today that -- With less than 30 days left until Election Day, Rock the Vote's "We Will" out-of-home and mobile marketing campaign aims to increase young voter turnout on election day. Launched earlier this year in key states and ...

10/11/2012 11:12 AM

5 Ideas for Better B2B Mobile Marketing - Chief Marketer

5 Ideas for Better B2B Mobile Marketing Chief Marketer As the mobile revolution ensues, adoption among B2B organizations is expanding at an unprecedented pace. The perception that B2B marketers need not make mobile a priority is finally shifting and we're starting to see increased focus on the role mobile ...

10/10/2012 02:58 PM

T-Mobile Quietly Removes iPhone Image From Marketing Campaign - Wall Street Journal (blog)

Wall Street Journal (blog) T-Mobile Quietly Removes iPhone Image From Marketing Campaign Wall Street Journal (blog) Deutsche Telekom AG's T-Mobile has removed the image of Apple Inc.'s iPhone one month into a marketing campaign that encourages people to bring their unlocked iPhone to the carrier. The marketing push openly invited people to bring an unlocked ... T-Mobile Pulls Images of iPhone From Marketing Did Somebody Get a Call From ...Dslreports T-Mobile Is No Longer Using The iPhone For Its "Bring Your Own Device ...Cult of Mac Marketing For T-Mobile's 'Unlimited And Unlocked iPhone' Plan No Longer ...AppAdvice TmoNews -EVDOinfo all 47 news articles »

10/11/2012 09:07 AM

American Family Insurance Partners With SessionM to Expand Mobile Marketing - Broadcast Newsroom

American Family Insurance Partners With SessionM to Expand Mobile Marketing Broadcast Newsroom BOSTON, MA -- (Marketwire) -- 10/10/12 -- American Family Insurance is increasing its focus on mobile marketing through a new partnership with SessionM and Mindshare, allowing the company to expand on its effort to deliver innovative mobile ad ... and more »

10/11/2012 06:35 AM

'Technology Will Drive Mobile Advertising' - AllAfrica.com

'Technology Will Drive Mobile Advertising' AllAfrica.com Mobile marketing is a very interesting space, which has to do with any form of marketing activity on a network, using mobile phones or connected devices. It interconnects several users through Short Message Service (SMS) marketing, Multimedia Service ...

10/11/2012 11:12 AM

Comedy Helps ProTexting Connect With B2B Prospects - Chief Marketer

Comedy Helps ProTexting Connect With B2B Prospects Chief Marketer But mobile marketing firm ProTexting has found that laughter is a great way to showcase its services. ProTexting got inspired to create a comedy-centric campaign after working with the South Florida Comedy Clubs chain on a text campaign to generate ...

10/10/2012 08:37 AM

Mobile Marketing Coverage at This Year's ad:tech - allvoices

Mobile Marketing Coverage at This Year's ad:tech allvoices Four sessions are dedicated to mobile marketing and its hidden powers. In "Mobile Marketing: Best Practices for Cracking Today's Most Intimate Channel," Anheuser-Busch InBev VP of Consumer Connections Maarten L. Albarda will be joining Peter Marx of ...

10/09/2012 08:13 AM

Neemware's New Mobile Marketing Platform Gives App Developers A Better ... - TechCrunch

Neemware's New Mobile Marketing Platform Gives App Developers A Better ... TechCrunch Neemware is a newly launched marketing platform for mobile developers which allows the integration of messaging, feedback forms, questions, alerts, promotions, and more, into mobile applications. You can think of it as something like an Urban Airship ...

social media - Google News

Google News

10/11/2012 07:11 PM

Ibanez's heroics prompt social media eruption - MLB.com

Ibanez's heroics prompt social media eruption MLB.com NEW YORK -- The bedlam that broke out in the Bronx on Wednesday with Raul Ibanez's pair of home runs to lift the Yankees to a 3-2 win in 12 innings over the Orioles in Game 3 of the American League Division Series spilled over into social media. Ibanez ... and more »

10/11/2012 02:58 PM

Social Media Rules for Financial Advisors - Financial-Planning.com (blog)

New York Daily News Social Media Rules for Financial Advisors Financial-Planning.com (blog) Oh the chest thumping, the spamming, the obscenities, the mundaness now that anyone and everyone seems to have a voice on social media. Some days I skim my Twitter, LinkedIn and Facebook feeds and simply shake my head. Most days, however, I find ... Facebook most popular social media site for US job seekers -- More than LinkedInNew York Daily News Social Media Privacy Act no substitute for common senseGolden Gate Xpress Social media affect election campaignsMurray State News CNBC.com -PBS MediaShift -AsiaOne all 108 news articles »

10/11/2012 04:31 PM

How Social Media Can Be Good For Employment - Huffington Post (blog)

How Social Media Can Be Good For Employment Huffington Post (blog) According to a study by McKinsey, social media can add a potential 1.3 trillion dollars in value to the struggling economy. This value takes the form of better enterprise collaboration and communication, leading to real gains in productivity. On a more ...

10/11/2012 11:02 PM

Social media helps battle mayhem in Morgantown - Marietta Times

Social media helps battle mayhem in Morgantown Marietta Times It's the first time the department has used social media to make arrests and interview witnesses, but Preston said it probably won't be the last. "It's actually had a larger, faster effect than what we anticipated," he said, generating not only ... and more »

10/11/2012 05:32 PM

Social media sites overwhelmed by postings on Malala shooting - Business Recorder (blog)

Social media sites overwhelmed by postings on Malala shooting Business Recorder (blog) Social media internet sites, Facebook and Twitter were overwhelmed by Thursday by Pakistanis' indignation over the attempt on the life of Malala Yousufzai, a 14-year old student activist from Swat Valley. Over the past two days, internet users termed ... and more »

10/11/2012 12:06 PM

Social Media Could Boost Condom Use, Study Suggests - U.S. News & World Report

Social Media Could Boost Condom Use, Study Suggests U.S. News & World Report THURSDAY, Oct. 11 (HealthDay News) -- Social media can be used to help convince young adults to use condoms to prevent sexually transmitted diseases, a new study finds. Researchers enrolled online networks of friends who were randomly assigned to ... and more »

10/11/2012 07:22 PM

A Social Network Sees Opportunity in Facebook's Mobile Follies - Bloomberg

Bloomberg A Social Network Sees Opportunity in Facebook's Mobile Follies Bloomberg Before Facebook went public, Jim Judson was offered shares of the social networking giant in the mid-$20 range. The active private investor and telecom pioneer thought about it, but ultimately turned down the opportunity. Based on the company's stock ...

10/11/2012 04:47 PM

Social Media and Marketing Tips to Learn from Apple's iPhone 5 Launch - NBC Chicago (blog)

Social Media and Marketing Tips to Learn from Apple's iPhone 5 Launch NBC Chicago (blog) The first is that you can no longer hope to control the conversation on social media. This should come as no surprise to anybody, but as attending a number of events at Social Media Week last week taught me: You can't assume anyone knows anything, ...

10/11/2012 12:37 PM

Memo: social media training for the paramedic class of 2013 - EMS1.com

Memo: social media training for the paramedic class of 2013 EMS1.com Status updating, photo and video sharing and conversing on social media are perilous for paramedic students. If these posts violate patient confidentiality, they can ruin your reputation and jeopardize your ability to find a job. Violation of your ... Myspace redesigns website in wasted effortPegasus News Myspace preparing comeback: The once dominant social network is shifting its ...Concordiensis all 4 news articles »

10/10/2012 10:02 PM

RockMelt's iPad Web Browser Puts Social Media Front and Center - ABC News (blog)

ABC News (blog) RockMelt's iPad Web Browser Puts Social Media Front and Center ABC News (blog) Similar to RockMelt's desktop Web browser, it is built around social media. Log in to your Facebook and Twitter accounts and it brings in the articles or sites your friends are sharing in different boxes. From that grid, you can tap to read an article ... RockMelt social browser debuts an iPad appCNET Rockmelt social browser launches on iPad offering a 'fast and fun' mobile ...Digital Trends Rockmelt launches social browser for iOSMemeburn all 33 news articles »