digital marketing - Google News

Google News

09/10/2012 08:26 AM

5 Ways CYA is Killing Digital Marketing - iMedia Connection (blog)

iMedia Connection (blog) 5 Ways CYA is Killing Digital Marketing iMedia Connection (blog) Digital marketing, including social media, video, interactive, augmented reality, installations, mobile and integrated TV campaigns will be much better off once marketing executives can get out of their own way. From approval by committee, to passing ...

09/10/2012 06:17 AM

Digital marketing firm Sokrati hires Rahul Kulkarni from Google as chief ... - VC Circle

Digital marketing firm Sokrati hires Rahul Kulkarni from Google as chief ... VC Circle Digital marketing and analytics startups Sokrati has roped in former Google executive Rahul Kulkarni as chief product officer (CPO). Kulkarni would be leading Sokrati's current and future product offerings. Kulkarni was senior product manager at Google ... Google's Rahul Kulkarni Joins Sokrati As Chief Product OfficerMediaNama.com all 2 news articles »

09/10/2012 07:46 AM

Webtrends Continues Growth Trajectory for Digital Intelligence Solutions and ... - R & D Magazine

Webtrends Continues Growth Trajectory for Digital Intelligence Solutions and ... R & D Magazine Webtrends, the global leader in digital intelligence solutions and services, shared results today that highlight the company's expansion of its global customer base and continued growth of its digital marketing business fueled by strong customer demand ... lastminute.com Snaps up Webtrends for Website OptimisationIT News Online all 22 news articles »

09/10/2012 02:08 PM

New Loyola Marymount University program focuses on digital marketing - Daily Breeze

New Loyola Marymount University program focuses on digital marketing Daily Breeze In the midst of rapid change in the marketing world, Loyola Marymount University is partnering with a nonprofit advertising agency to launch a new marketing program that is relevant to the digital age. Called the mSchool: Institute for Marketing, the ...

09/10/2012 05:15 PM

Co-op advertising: Digital's multi-billion dollar opportunity - iMedia Connection

iMedia Connection Co-op advertising: Digital's multi-billion dollar opportunity iMedia Connection If you work in digital marketing in some capacity (if you're reading this, it's likely you do), you probably devote little to no time thinking about co-op advertising. You may only have the vaguest idea of what co-op advertising actually is, or how it ...

09/10/2012 05:08 AM

Search Marketing from the Display Perspective - Marketing Pilgrim

Search Marketing from the Display Perspective Marketing Pilgrim In most digital channels, people either believe in the post-view conversion or they don't; I haven't seen a lot of middle ground. But as the digital marketing world moves towards a cross-channel universe, the post-view discussion needs to be had. You ...

09/06/2012 01:07 PM

Lessons Learned at Stanford's Digital Marketing Program - Forbes

Forbes Lessons Learned at Stanford's Digital Marketing Program Forbes Given how important digital marketing, social media and big data have emerged in defining and implementing customer-centered strategies, Stanford's first-ever Digital Marketing Program looked worth attending. I look at education like an accelerator; it ...

09/10/2012 05:27 AM

Stupid, Money-Wasting Mobile Strategies And How To Avoid Them - Fast Company

Fast Company Stupid, Money-Wasting Mobile Strategies And How To Avoid Them Fast Company Marketers are wasting millions of dollars by failing to apply what works in digital marketing to their mobile initiatives, says Huge CEO Aaron Shapiro. Here's how to stop the bleeding. Two years ago, I argued that we were in the midst of an "app bubble ... and more »

09/07/2012 04:03 PM

IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services - brandchannel.com

DatacenterDynamics IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services brandchannel.com Technology and creativity are fusing to drive a new interdependence between two seemingly diverse business disciplines, the CIO and the CMO. According to Gartner, by 2017 the head of marketing â€Â" not the head of technology â€Â" will have greater ... The American Marketing Association Turns to IBM Smarter Commerce to Target ...MarketWatch (press release) all 91 news articles »

09/10/2012 02:46 PM

Digital Publishing Demands Direct-to-Reader Marketing - Digital Book World

Digital Book World Digital Publishing Demands Direct-to-Reader Marketing Digital Book World The transformation to digital means publishers must embrace more of a direct-to-consumer marketing approach. Or, you could say that promoting direct-to-reader is just as important as promoting direct-to-retailer. Many publishers that I consult with are ...

search marketing - Google News

Google News

09/10/2012 04:15 PM

Top 5 Search Marketing Coping Mechanisms - ADOTAS

Search Engine Land Top 5 Search Marketing Coping Mechanisms ADOTAS Written on: Sep 10, 2012; Author: Thi Thumasahit |; Share · Top 5 Search Marketing Coping Mechanisms. D espite the billions of dollars invested in paid search technology over the past decade, managing a paid search campaign is a time-consuming process. 5 Steps For A Flawless Paid Search LaunchSearch Engine Land all 2 news articles »

09/10/2012 05:08 AM

Search Marketing from the Display Perspective - Marketing Pilgrim

Search Marketing from the Display Perspective Marketing Pilgrim Getting to write display advertising posts on historically search-focused sites has been an added bonus. A lot of SEMs I have met in the past don't have a lot of knowledge about display advertising. For my first post on Marketing Pilgrim, I thought it ...

09/10/2012 12:27 PM

Bing's marketing campaign shows people prefer it over Google - Gant Daily

RedOrbit Bing's marketing campaign shows people prefer it over Google Gant Daily “Relevancy of search results is the No. 1 driver of search engine preference, and independent research shows that people chose Bing's Web search results over Google's nearly 2-to-1,” Bing corporate VP and chief marketing officer Mike Nichols said via ... Introducing Bing Ads and the Yahoo! Bing NetworkBusiness 2 Community Microsoft Bing to Google: Our Search Is Better Than Your SearchDatamation Microsoft and Yahoo unveil the Yahoo Bing NetworkInternet Marketing News StraightUpSearch -RedOrbit -Minyanville.com all 160 news articles »

09/10/2012 01:02 PM

Amazon Refuses To Pay-To-Play In Google's New Shopping Search - Search Engine Land

Livemint Amazon Refuses To Pay-To-Play In Google's New Shopping Search Search Engine Land About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a ... Google Struggles to Unseat Amazon as the Web's Most Popular MallNew York Times all 27 news articles »

09/10/2012 03:10 PM

Life Insurance Marketing Ideas and Strategy from ByReputation's New Life ... - Equities.com

Life Insurance Marketing Ideas and Strategy from ByReputation's New Life ... Equities.com Locals give much attention to the local search directories such as Yahoo Local, Superpages, Yellow Book, and Yelp with at least 100 million page views a month creating a location that will really promote life insurance marketing to new customers ... and more »

09/10/2012 09:43 AM

10 Simple Tips For Effective Mobile SEO - Search Engine Land

Search Engine Land 10 Simple Tips For Effective Mobile SEO Search Engine Land That's the premise of a new insight paper, Mobile SEO Best Practices, published recently by my company, MediaWhiz (disclosure: I lead MediaWhiz's search marketing and digital strategy divisions). In addition to a list of our top-10 tips for effective ... Nashua company helps clients optimize their Google search rankingsThe Union Leader Should I Invest In SEO Or Social Media?Business 2 Community How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author StatsMarketingProfs.com (subscription) Green Industry Pros -Melodika.net (press release) -Search Engine Marketing (blog) all 21 news articles »

09/10/2012 06:01 PM

Raleigh SEO Company Featured in Club Solutions Magazine - Equities.com

Raleigh SEO Company Featured in Club Solutions Magazine Equities.com Helping clients reach their SEO goals is all in a days work for Unlimited Web Solutions, Inc., a Raleigh-based Internet marketing company who specializes in organic search engine optimization (otherwise known as SEO). In the age of digital advertising ... Marketing Jobs On the Internet: Easy Money Making TacticsMelodika.net (press release) all 5 news articles »

09/04/2012 10:19 AM

Search Marketing Insight: How To Expand Into Canada - Search Engine Journal

Search Marketing Insight: How To Expand Into Canada Search Engine Journal If you're looking to expand your search marketing program beyond the United States, put Canada on your map. With a steady rise in online advertising spend, Canada is ripe for advertisers that want to expand their reach, boost awareness, and drive sales.

09/08/2012 11:11 PM

Big Footprint Awarded Best Search Engine Marketing Gold Peak from Colorado ... - RedOrbit

Big Footprint Awarded Best Search Engine Marketing Gold Peak from Colorado ... RedOrbit Big Footprint Digital was recognized for results in search engine marketing (SEM) by the Colorado Chapter of the American Marketing Association (AMA). Big Footprint's work with Level 3 Communications received a coveted Gold Peak Award for the “Best ...

09/08/2012 11:02 PM

Search Optics looks to add workers, clients with renovated Ferndale office - Detroit Free Press

Search Optics looks to add workers, clients with renovated Ferndale office Detroit Free Press "You constantly need to take into account that Google changed something in its search algorithms, or that technology has changed," Ponn said. "A marketing campaign that worked a year ago, compared to a campaign today? They are campaigns. That is all ...

mobile marketing - Google News

Google News

09/10/2012 05:27 AM

Stupid, Money-Wasting Mobile Strategies And How To Avoid Them - Fast Company

Fast Company Stupid, Money-Wasting Mobile Strategies And How To Avoid Them Fast Company Two years ago, I argued that we were in the midst of an "app bubble." Brands and venture capitalists were eagerly investing in an overcrowded marketplace that didn't demonstrate real value to most consumers. As smartphones have made their way into the ... and more »

09/10/2012 11:07 PM

Vancouver Software Development Firm Devterra Mobile Inc. Launches ... - RedOrbit

Vancouver Software Development Firm Devterra Mobile Inc. Launches ... RedOrbit As Canadian consumers migrate towards spending more time on their Smartphones and less time engaged with traditional media, businesses are frantically seeking creative ways to promote themselves through mobile marketing and to keep mobile ... and more »

09/10/2012 05:52 PM

T-Mobile wants piece of iPhone market - HeraldNet

IBNLive.com T-Mobile wants piece of iPhone market HeraldNet "We expect that consumers will start trading in older devices," said Harry Thomas, T-Mobile's director of marketing. "For every person waiting in line for the next model, a lot of them have to find a secondary market for that older device." Apple Inc ... T-Mobile launches campaign to lure iPhone usersFox News Bring your unlocked iPhones to us: T-MobileNBCNews.com T-Mobile to entice unlocked iPhone owners to sign up for its network with in ...PhoneDog All Things Digital all 966 news articles »

09/10/2012 08:29 AM

My early days in the mobile revolution - CNN International

My early days in the mobile revolution CNN International Editor's note: Louis Gump is vice president of mobile at CNN. Prior to joining CNN, he was vice president of mobile for the Weather Channel. He also serves on the global board of directors for the Mobile Marketing Association. (CNN) -- Ten years ago ... and more »

09/10/2012 12:24 PM

Localytics Used New Monies To Up Mobile Marketing Services - MediaPost Communications

GigaOM Localytics Used New Monies To Up Mobile Marketing Services MediaPost Communications Aided by new financing, mobile analytics firm Localytics is investing in new marketing services, which it believes can solve such problems. Localytics already knows “when and where messages can have the greatest impact -- while [consumers are] using ... Localytics Raises $5.5M Series B, Launches Analytics-Linked App Marketing ...TechCrunch Localytics gets $5.5M to help devs turn analytics into revenueGigaOM Localytics Raises $5.5M to Reinvent App MarketingBusiness Wire (press release) all 16 news articles »

09/10/2012 09:14 AM

Got2App Rolls out Mobile Marketing Services - Daily Deal Media

Got2App Rolls out Mobile Marketing Services Daily Deal Media got2apps, mobile marketing, dailydealmedia.com Every business â€Â" large and small â€Â" is now aware that consumers are increasingly turning to mobile devices to make purchases of products and services. This makes it extremely vital that every business has a ... Got2App Launches Premium Mobile Marketing ServiceMelodika.net (press release) all 2 news articles »

09/10/2012 10:52 AM

Emerging Mobile Technologies and How to Leverage Them - ADOTAS

Emerging Mobile Technologies and How to Leverage Them ADOTAS Now that executives have stopped questioning the value of mobile marketing, companies are hustling to align traditional marketing strategies with the newest in mobile technology. Conventional marketing practices help us determine a campaign's “who” and ...

09/10/2012 07:50 AM

Vantrix Appoints New SVP Marketing and Business Development - Businessweek

Vantrix Appoints New SVP Marketing and Business Development Businessweek 10, 2012-- Vantrix, the global leader of mobile video mediation, video optimization and delivery solutions, today announced the appointment of Alex Staddon-Smith as Senior Vice President of Marketing and Business Development. Reporting to Jim Knapik, ... and more »

09/10/2012 11:03 AM

Esomar unveils draft guidelines for mobile market research - Research Magazine

Esomar unveils draft guidelines for mobile market research Research Magazine NETHERLANDSâ€Â" Esomar has partnered with the Mobile Marketing Research Association to develop new guidance for conducting mobile market research. The two industry bodies have published a consultation draft of the guidance, which intends “to ...

09/10/2012 08:12 PM

3D + RTB: Amobee PULSE Create For Rich Media, 3D Mobile Ads - Marketing Vox News

SGentrepreneurs 3D + RTB: Amobee PULSE Create For Rich Media, 3D Mobile Ads Marketing Vox News Amobee has released Amobee PULSE Create, a mobile ad creation platform enabling advertisers and publishers to create rich media and 3D mobile ad campaigns. Amobee is marketing PULSE Create as the first full-scale creative ad platform that is fully ... Amobee Launches PULSE Create - A Game Changer in Mobile AdvertisingMarketWatch (press release) Amobee launches PULSE Create for advertisersGoMo News all 16 news articles »

social media - Google News

Google News

09/10/2012 10:36 AM

The social media effect - ESPN

The social media effect ESPN ... now has more than half a million views. It's also the best example yet of how social media has the potential to be a game-changer during NHL CBA negotiations as another lockout closes in. And so far, public opinion has been strongly favoring the ... and more »

09/10/2012 10:32 AM

Tech week: the good side of social media for your kids ... - Minneapolis Star Tribune (blog)

Pierce Mattie Public Relations Tech week: the good side of social media for your kids ... Minneapolis Star Tribune (blog) Cyberbullying and cyberstalking grab headlines, but the weight of social media research shows widespread benefits for teens who adeptly use Twitter, Facebook, and other online communities, according to a former University of Minnesota researcher. Campaigns increase social media activityRU Daily Targum The Social Media Prowess of President ObamaThe Root Sooooo….You Think Social Media is Stupid? Think Again.Business 2 Community Pierce Mattie Public Relations -The Star Online -Irish Times all 48 news articles »

09/10/2012 03:44 PM

View Point: Social media fundamentally change rules of engagement - Hanford Sentinel

Examiner.com View Point: Social media fundamentally change rules of engagement Hanford Sentinel Social media were at the core of this strategy. On the night Obama accepted the Democratic nomination, 85,000 people packed the Denver Broncos football stadium. The price of admission was an email address or cellphone number, and everyone was ... President Obama Wins Social Media, Television With Convention SpeechExaminer.com Conventions a Hit on Social Media, Not TVStop the ACLU Obama's speech breaks Twitter recordsITWeb all 6,507 news articles »

09/10/2012 03:13 PM

Dual-class social media companies: performance-ownership link? - Business Insider

Dual-class social media companies: performance-ownership link? Business Insider Shareholders have long been concerned about multiple classes of stock with disparate voting rights since such a structure divorces decision-making power from financial exposure. Despite this, recent social media company IPOs have chosen to have two or ...

09/10/2012 08:56 AM

Hearsay Social Takes Out Insurance; Adds Allstate To Client List - Forbes

Forbes Hearsay Social Takes Out Insurance; Adds Allstate To Client List Forbes “Insurance companies have been social marketing since before social media existed,” says Amy Millard, Hearsay Social's VP of Marketingâ€Â"and it's true. Insurance agents have largely relied on churches and other community groups as client pools. “Policies ... Hearsay Social Powers Primerica on Social MediaEquities.com Allstate Insurance Chooses Enterprise Social Media Management PlatformSocial Zoo: Social Updates (blog) Hearsay Social Appoints Former New York Life Insurance Vice Chairman Lee M ...PR Web (press release) all 14 news articles »

09/10/2012 11:51 PM

beware of Facebook, the anti-social network - Telegraph.co.uk

beware of Facebook, the anti-social network Telegraph.co.uk Yet alarm bells don't go off when an approach is made, or an invitation posted, on a social networking site. They should. Jay Whiston's Facebook party experience was horrific, but it's not isolated. A 23-year-old student fell to his death after a giant ... and more »

09/10/2012 08:08 PM

Carson Daly Tells All About 'The Voice,' Its Social Media Clout and 'TRL' - Mashable

Carson Daly Tells All About 'The Voice,' Its Social Media Clout and 'TRL' Mashable Social media and gadgets like the Apple TV surround him during much of his waking moments â€Â" and there's plenty of that no-shut-eye time now after he welcomed a daughter, Etta Jones, to the world last week. Like a newborn's tears on a cheek, parenting ... and more »

09/10/2012 04:33 PM

Police: Man Used Social Media To Lure Teen Rape, Murder Victim - CBS Local

CBS Local Police: Man Used Social Media To Lure Teen Rape, Murder Victim CBS Local CARROLLTON, Texas (AP) â€Â" A Texas man accused of raping a 16-year-old girl used social media to lure her to a meeting, abduct her from her school and drive her to a river, where he killed her to keep her from testifying against him, an arrest warrant said. Fake Facebook profile aids killer of Texas teen who babysat for himExaminer.com all 581 news articles »

09/10/2012 04:02 PM

Feds turn to social media for help in choosing name for proposed urban ... - Washington Post

Feds turn to social media for help in choosing name for proposed urban ... Washington Post ALBUQUERQUE, N.M. â€Â" Federal wildlife managers are stepping into uncharted territory and are asking social media users for help in naming what will be one of the nation's newest urban wildlife refuges. The refuge in New Mexico has yet to be formally ... and more »

09/10/2012 09:54 AM

Why the Social Media Revolution Is About to Get a Little Less Awesome - The Atlantic

The Atlantic Why the Social Media Revolution Is About to Get a Little Less Awesome The Atlantic This is bad for start-ups in social media, for whom attracting investment was as easy as a one-pager on user growth and time spent per person as investors change the way that they price attention. But even more importantly, it's bad for you. Look at ... and more »