mobile marketing - Google News

Google News

09/13/2012 08:48 AM

Mobile marketing success for local business - AZ Central.com

Mobile marketing success for local business AZ Central.com Use of mobile devices continues to grow by leaps and bounds, and local business owners should be taking notice now more than ever. A new "Mobile Path to Purchase" study conducted by Nielsen tracked what consumers are doing with their mobile devices.

09/13/2012 12:16 AM

Buy One, Get One Free For Mobile Marketing Live Conference In London - Business Insider

Buy One, Get One Free For Mobile Marketing Live Conference In London Business Insider Mobile Marketing Live opens for business on 1 October at the Business Design Centre in London. The two day conference will feature expert panels exploring top mobile trends, exhibitions of the latest mobile marketing products and solutions, and various ...

09/12/2012 03:34 PM

Apple Upgrades iPhone, and Maybe the Mobile Ad Business - Adweek

Business Insider Apple Upgrades iPhone, and Maybe the Mobile Ad Business Adweek And great as those Olympian devices are for users, the mobile marketing ad world's anchor is Apple's iPhone, partially because the fragmented Android device market splits marketers' attentions and partially because the iPhone has a much richer ad ... Ad Execs See Opportunity In iPhone 5MediaPost Communications all 5 news articles »

09/13/2012 08:25 AM

LiveOps Announces Mobile Solution for Direct Response - Destination CRM

LiveOps Announces Mobile Solution for Direct Response Destination CRM LiveOps, a provider of cloud contact center and customer service solutions, today announced the immediate availability of LiveOps Mobile Solutions for Direct Response (DR) with inbound and outbound mobile marketing campaign capabilities. Building on ... and more »

09/12/2012 07:36 AM

Mobile Marketers Act Now: Tomorrow's iPhone 5 Launch Triggers Rich App ... - Sacramento Bee

Mobile Marketers Act Now: Tomorrow's iPhone 5 Launch Triggers Rich App ... Sacramento Bee 11, 2012 -- /PRNewswire/ -- Tomorrow's iPhone 5 launch marks the beginning of a valuable marketing opportunity for mobile app brands as millions of new device owners will enthusiastically download and use apps. Fiksu, Inc. (www.fiksu.com), the industry ... Infographic: iPhone5 Marketing Opportunity for App DevelopersADOTAS all 16 news articles »

09/11/2012 09:02 PM

Apple and Samsung â€Â" the giants of mobile marketing - Examiner.com

Apple and Samsung â€Â" the giants of mobile marketing Examiner.com Given their evident advantages in speed and power, it might come as a surprise to most people that personal computer sales are dovetailing as consumers opt for Smartphones and tablet PCs instead. Apparently, portability and the ages-old ace of ... and more »

09/13/2012 02:03 PM

Mobile Seen as Key Retail Driver This Holiday Season - Destination CRM

Mobile Seen as Key Retail Driver This Holiday Season Destination CRM That was an observation made by keynote speaker Melissa Laux, associate director of U.S. media at Kraft Foods, during today's Mobile Marketing Summit in New York City. At Kraft Foods, a company with brand names that span Kraft, Maxwell House, Oreo, ...

09/12/2012 10:47 PM

Marketers should spend 7 per cent of budget on mobile: US study - Campaign Asia-Pacific

Marketers should spend 7 per cent of budget on mobile: US study Campaign Asia-Pacific GLOBAL - The optimised level of spend on mobile advertising is 7 per cent of the marketing budget, according to a study of ROI (return on investment) in the United States by Marketing Evolution and the Mobile Marketing Association. Mindshare, McDonald's, Marico, Nielsen among industry leaders slated to speak ...afaqs (press release) all 2 news articles »

09/13/2012 09:51 AM

ForeSee Establishes Retail Mobile Experience Benchmark Satisfaction Index - Supply & Demand Chain Executive

ForeSee Establishes Retail Mobile Experience Benchmark Satisfaction Index Supply & Demand Chain Executive 13, 2012â€Â"ForeSee, a provider of technology-driven customer experience analytics, released the ForeSee Mobile Satisfaction Index: Retail Edition at the Mobile Marketing Summit in New York City. Using ForeSee's scientific methodology, the report creates ... ForeSee Establishes Retail Mobile Experience Benchmark with Mobile ...MarketWatch (press release) all 11 news articles »

09/13/2012 06:58 AM

Gartner Magic Quadrant: Mobile, social trends alter WCM market - TechTarget

Gartner Magic Quadrant: Mobile, social trends alter WCM market TechTarget Social media, mobile computing and the need to work with a wider range of business systems have altered the Web content management (WCM) market in the last year, according to Gartner's latest Magic Quadrant for WCM. The report was released last week ... and more »

social media - Google News

Google News

09/13/2012 03:13 PM

ETF Still The Better Social Media Bet Than Facebook - Fox Business

ETF Still The Better Social Media Bet Than Facebook Fox Business One exception, at least for a little while, was the Global X Social Media Index ETF (SOCL). Not surprisingly, SOCL caught investors' attention not only because it was the first (and still the only) ETF devoted to the social media space, but also ... Social Media ETF: Facebook Showing Signs of LifeETF Trends all 3 news articles »

09/13/2012 02:38 PM

The Designers Who Got The Most Social Media Buzz During Fashion Week ... - Business Insider

ClickZ The Designers Who Got The Most Social Media Buzz During Fashion Week ... Business Insider Hear from Ford, Pepsi and other Fortune 500 co's on measuring social media impact at "Social Media ROI," Business Insider's conference on top tactics for Facebook, YouTube, LinkedIn, Twitter, Instagram, Tumblr, Pinterest and more. September 27, 2012 ... Trend Alert: The Next Big Think in Social Media is VisualClickZ How to Run a Successful Photo Contest on Social MediaBusiness 2 Community all 3 news articles »

09/13/2012 11:48 AM

Social media as a part of Middle East discontent - Constitution Daily (blog)

Constitution Daily (blog) Social media as a part of Middle East discontent Constitution Daily (blog) Rioting in at least three countries in the Middle East and North Africa is the latest result of the global impact of social media as a game changer in the region. The violence started after someone took a 13-minute promotional trailer for a movie that ... and more »

09/13/2012 11:55 AM

Social media forces Eagles to restrict media access - Comcast SportsNet Philadelphia

Social media forces Eagles to restrict media access Comcast SportsNet Philadelphia The advent of social media -- especially Twitter -- has sped up the flow of information to the point where he was more concerned than past years about losing competitive advantage. In the past, if reporters noticed key personnel changes at practice ... and more »

09/13/2012 10:10 AM

Social Media for Small Businesses - Defining a Strategy - Sacramento Bee

Social Media for Small Businesses - Defining a Strategy Sacramento Bee NEW YORK, Sept. 12, 2012 -- /PRNewswire/ -- Fundamental to any successful social media program is aligning the strategy to a specific business goal and then defining and prioritizing the marketing tactics to support it. This is especially important to ... and more »

09/13/2012 07:36 PM

Suicide Prevention Gets Help From Social Networking and Tech Tools - Yahoo! News Blogs (blog)

Suicide Prevention Gets Help From Social Networking and Tech Tools Yahoo! News Blogs (blog) Social media and mobile device apps are just some of the new tools in the arsenal to prevent suicides, unveiled this week by U.S. Surgeon General Regina Benjamin. The 2012 National Strategy for Suicide Prevention updates the previous plan from 2001 ... and more »

09/13/2012 03:04 PM

Cognizant Recognized as a Leader in Pharmaceutical Social Media Analytics in ... - Sacramento Bee

Cognizant Recognized as a Leader in Pharmaceutical Social Media Analytics in ... Sacramento Bee TEANECK, N.J., Sept. 13, 2012 -- /PRNewswire/ -- Cognizant (NASDAQ: CTSH) today announced that it has been positioned as a Leader in the IDC Health Insights "IDC MarketScape: Worldwide Pharmaceuticals Social Media Analytics 2012 Vendor ... COGNIZANT TECHNOLOGY SOLUTIONS CORP : Cognizant Recognized as a ...4-traders all 22 news articles »

09/13/2012 07:45 AM

Social media: Networks police young actors - Columbus Dispatch

Social media: Networks police young actors Columbus Dispatch LOS ANGELES â€Â" Young actors in Hollywood have a new hurdle to overcome in their budding careers: roving studio executives who patrol Twitter, Facebook and other social-media sites with the threat of legal action if the young thespians disclose too much. Child actors face discipline over social media commentsTheCelebrityCafe.com all 17 news articles »

09/12/2012 11:00 PM

Socially charged Scotland: top tips for managing social media campaigns ... - eTurboNews

Press-Register - al.com (blog) Socially charged Scotland: top tips for managing social media campaigns ... eTurboNews VisitScotland's social media manager, Simone Kurtzke, talks to Pamela Whitby about how this tourism organisation is tackling the challenges. VisitScotland's aim is to ensure the entire business becomes more 'natively' social. “This requires quite a ... Social media and the 'Online You'The University News 15 Minute Social Media MarketingBusiness 2 Community Will Obama ride social media to victory once again? (George Talbot)Press-Register - al.com (blog) ClickZ -PC Magazine -ADOTAS all 138 news articles »

09/13/2012 10:48 PM

Social Media Brings 'The Backbone of Business' Back to Life! - Staugnews

Social Media Brings 'The Backbone of Business' Back to Life! Staugnews Believe it or not, during this day of the corporate magnate, it is actually the small scale retailer that has a very special advantage that helps them in the much-needed branding world of social media. They are far more flexible, they can be way more ...

internet marketing - Google News

Google News

09/13/2012 08:08 AM

Best Websites in 96 Industries Announced By Web Marketing Association - Sacramento Bee

Best Websites in 96 Industries Announced By Web Marketing Association Sacramento Bee HARTFORD, Conn., Sept. 12, 2012 -- /PRNewswire/ -- The Web Marketing Association is pleased to announce the winners of its 16th annual WebAward Competition for Web site development. More than 2,000 entries from 42 countries were adjudicated in 96 ... and more »

09/13/2012 06:29 PM

Adobe Digital Marketing Optimization Survey Insights - Business 2 Community

Adobe Digital Marketing Optimization Survey Insights Business 2 Community One of the findings of the Adobe survey that is very telling about where online marketing is now and where it is going is where marketing dollars are spent. One of the key findings was that online marketers spend far more to get traffic than they do to ...

09/12/2012 09:50 PM

Internet Marketing, Domain Name Sales and GoDaddy - ADI News

ADI News Internet Marketing, Domain Name Sales and GoDaddy ADI News Great news for the people who are trying to get into the domain name and hosting market as GoDaddy, which is the biggest service provider for web hosting has just released a new channel for web developers and designers, it is entitled the GoDaddy ...

09/12/2012 05:15 PM

What Are Some Important Internet Marketing Metrics? [VIDEO] - Business 2 Community

Business 2 Community What Are Some Important Internet Marketing Metrics? [VIDEO] Business 2 Community If you've got a question about link building, content, social media, SEO or other Internet marketing topics, just post it on the Vertical Measures Facebook page, or tweet it to us with the hashtag #VMQA.

09/13/2012 11:40 AM

Law Web Marketing Expert Asks, Is TV Dying As An Effective Law Firm ... - Broadcast Newsroom

Law Web Marketing Expert Asks, Is TV Dying As An Effective Law Firm ... Broadcast Newsroom In a newly published blog article,law firm Web marketing expert Dale Tincher takes a close look at whether TV advertising is fading as an effective means for law firms to reach potential clients. In the article, Tincher points to several reports and ... and more »

09/13/2012 08:58 AM

Seminar educate business owners about digital marketing - Aiken Standard

Seminar educate business owners about digital marketing Aiken Standard Business owners might not know how to juggle and cope, which is why the "7 Mistakes You Are Probably Making in Online Marketing" seminar held in Aiken and Augusta next week might be the place to go. Over 100 companies have already responded to the ... and more »

09/13/2012 02:25 PM

New Marketing Studio Manages the Art and Science of Sales - The Herald | HeraldOnline.com

New Marketing Studio Manages the Art and Science of Sales The Herald | HeraldOnline.com ELK GROVE, Calif., Sept. 13, 2012 â€Â" /PRNewswire/ -- Granite Horizon, a provider of Web-based content management solutions, today announced a new Marketing Studio service that helps automate the sales lead development and on-line marketing ... and more »

09/10/2012 11:07 PM

Distinguished Online Marketing Expert's New Website Introduces New Approach ... - RedOrbit

Distinguished Online Marketing Expert's New Website Introduces New Approach ... RedOrbit Revered business coach and internet marketing veteran Mike Bashi is all set to revolutionize the idea of web hosting reviews. His new website Hostmonopoly.com has taken the industry by storm with a new way of reviewing all website hosting companies in ... and more »

09/11/2012 01:16 AM

Internet marketing news roundup, September 10 - Brafton

IBNLive.com Internet marketing news roundup, September 10 Brafton Even with a massive disadvantage in the search market, Bing is convinced it has a search engine as good as Google's. The company made this clear last week in an interesting announcement aimed at showing off just how useful its results can be. Microsoft and Yahoo unveil the Yahoo Bing NetworkInternet Marketing News all 170 news articles »

09/13/2012 10:10 AM

Guaranteeing Search Engine Placement - Business 2 Community

Guaranteeing Search Engine Placement Business 2 Community For those businesses that have a budget available for additional marketing spend, Search Engine Marketing (SEM) is a valuable strategy to guarantee prominent placement of your business's website in ideal online locations. Unlike Search Engine ... and more »

search marketing - Google News

Google News

09/13/2012 02:06 PM

Universal Business Listing Launches Co-op Local Search Marketing Service for ... - Sacramento Bee

Universal Business Listing Launches Co-op Local Search Marketing Service for ... Sacramento Bee CHARLOTTE, N.C., Sept. 13, 2012 -- /PRNewswire/ -- Universal Business Listing â€Â" the leader in local search listings management â€Â" announced a new program to help manufacturers, brand managers and co-operative marketers ensure their brands are ... and more »

09/13/2012 01:17 AM

Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers - Search Engine Watch

Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers Search Engine Watch When considering entering new marketing channels, search marketers are most influenced by the cost to implement (58 percent), the ability to manage it in-house (51 percent), and the time it will take to implement (51 percent.) Lesser concerns include: ... Google algorithm updates affect 87 percent of marketers' plansBrafton all 4 news articles »

09/13/2012 12:06 PM

Need To Extend Your Local Marketing Reach? Follow These Six Simple Steps - Business Insider

Need To Extend Your Local Marketing Reach? Follow These Six Simple Steps Business Insider When you search for your business using various related keywords, what do you see? Is your phone number and address readily available? If a potential customer clicks over to your website, will that customer find your contact information with a minimal ... Guaranteeing Search Engine PlacementBusiness 2 Community all 4 news articles »

09/13/2012 09:28 AM

The Evolution Beyond Technical SEO, Code & 'Software Gurus' - Search Engine Land

Search Engine Land The Evolution Beyond Technical SEO, Code & 'Software Gurus' Search Engine Land If you fail at this, your search marketing will grow extremely expensive because your “secondary objectives” risk becoming obsolete all of a sudden because of an algorithm adjustment. Sadly, some companies are mis-reading the signals to infer that ... Site Search and the Secret to Great SEO KeywordsADOTAS The Three Groups Who Control GoogleBusiness 2 Community Soar above the SEO bar with page-centric strategyEconsultancy (blog) all 11 news articles »

09/10/2012 05:08 AM

Search Marketing from the Display Perspective - Marketing Pilgrim

Search Marketing from the Display Perspective Marketing Pilgrim Getting to write display advertising posts on historically search-focused sites has been an added bonus. A lot of SEMs I have met in the past don't have a lot of knowledge about display advertising. For my first post on Marketing Pilgrim, I thought it ...

09/13/2012 03:45 AM

Search Marketing Campaign Manager - Bizcommunity.com

Search Marketing Campaign Manager Bizcommunity.com Acceleration Media is looking to hire a search campaign manager to join the search marketing team. Responsibilities • Oversee all search campaigns across Google, Yahoo!, MSN and Facebook. • Develop and help implement strategies for all PPC ...

09/10/2012 04:15 PM

Top 5 Search Marketing Coping Mechanisms - ADOTAS

Search Engine Land Top 5 Search Marketing Coping Mechanisms ADOTAS Written on: Sep 10, 2012; Author: Thi Thumasahit |; Share · Top 5 Search Marketing Coping Mechanisms. D espite the billions of dollars invested in paid search technology over the past decade, managing a paid search campaign is a time-consuming process. 5 Steps For A Flawless Paid Search LaunchSearch Engine Land all 2 news articles »

09/13/2012 09:26 AM

Google Remarketing: Combine the Reach of Display with the Precision of Search - Huffington Post

Google Remarketing: Combine the Reach of Display with the Precision of Search Huffington Post Many marketers feel that display ads are the "brand awareness black hole" of online marketing. They have extremely low click-through and conversion rates, and their effectiveness as a brand awareness tool is questionable. Google Remarketing is different.

09/13/2012 02:14 PM

Google Pushes Fundamental Shift In Organic Optimization - MediaPost Communications

ClickZ Google Pushes Fundamental Shift In Organic Optimization MediaPost Communications Google's influence on search engine marketing doesn't stop with brands exploiting benefits in paid search and product listing ads (PLAs). It is augmented by the way companies like BrightEdge are developing platforms for ad agencies and brands. The ... How Adobe Uses Search Data to Drive Cross-Channel SalesClickZ all 2 news articles »

09/13/2012 08:08 AM

Integrating Search and Social with Content Syndication to Maximize Storytelling - Sacramento Bee

Integrating Search and Social with Content Syndication to Maximize Storytelling Sacramento Bee At Content Marketing World 2012, PR Newswire's Global Director of Emerging Media, Michael Pranikoff, addressed how the syndication of content is a critical factor in how content is found in search and shared through social media. Specifically, he ... and more »