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09/13/2012 02:06 PM

Universal Business Listing Launches Co-op Local Search Marketing Service for ... - Sacramento Bee

Universal Business Listing Launches Co-op Local Search Marketing Service for ... Sacramento Bee CHARLOTTE, N.C., Sept. 13, 2012 -- /PRNewswire/ -- Universal Business Listing â€Â" the leader in local search listings management â€Â" announced a new program to help manufacturers, brand managers and co-operative marketers ensure their brands are ... and more »

09/13/2012 01:17 AM

Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers - Search Engine Watch

Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers Search Engine Watch When considering entering new marketing channels, search marketers are most influenced by the cost to implement (58 percent), the ability to manage it in-house (51 percent), and the time it will take to implement (51 percent.) Lesser concerns include: ... Google algorithm updates affect 87 percent of marketers' plansBrafton all 4 news articles »

09/13/2012 12:06 PM

Need To Extend Your Local Marketing Reach? Follow These Six Simple Steps - Business Insider

Need To Extend Your Local Marketing Reach? Follow These Six Simple Steps Business Insider When you search for your business using various related keywords, what do you see? Is your phone number and address readily available? If a potential customer clicks over to your website, will that customer find your contact information with a minimal ... Guaranteeing Search Engine PlacementBusiness 2 Community all 4 news articles »

09/13/2012 09:28 AM

The Evolution Beyond Technical SEO, Code & 'Software Gurus' - Search Engine Land

Search Engine Land The Evolution Beyond Technical SEO, Code & 'Software Gurus' Search Engine Land If you fail at this, your search marketing will grow extremely expensive because your “secondary objectives” risk becoming obsolete all of a sudden because of an algorithm adjustment. Sadly, some companies are mis-reading the signals to infer that ... Site Search and the Secret to Great SEO KeywordsADOTAS The Three Groups Who Control GoogleBusiness 2 Community Soar above the SEO bar with page-centric strategyEconsultancy (blog) all 11 news articles »

09/10/2012 05:08 AM

Search Marketing from the Display Perspective - Marketing Pilgrim

Search Marketing from the Display Perspective Marketing Pilgrim Getting to write display advertising posts on historically search-focused sites has been an added bonus. A lot of SEMs I have met in the past don't have a lot of knowledge about display advertising. For my first post on Marketing Pilgrim, I thought it ...

09/13/2012 03:45 AM

Search Marketing Campaign Manager - Bizcommunity.com

Search Marketing Campaign Manager Bizcommunity.com Acceleration Media is looking to hire a search campaign manager to join the search marketing team. Responsibilities • Oversee all search campaigns across Google, Yahoo!, MSN and Facebook. • Develop and help implement strategies for all PPC ...

09/10/2012 04:15 PM

Top 5 Search Marketing Coping Mechanisms - ADOTAS

Search Engine Land Top 5 Search Marketing Coping Mechanisms ADOTAS Written on: Sep 10, 2012; Author: Thi Thumasahit |; Share · Top 5 Search Marketing Coping Mechanisms. D espite the billions of dollars invested in paid search technology over the past decade, managing a paid search campaign is a time-consuming process. 5 Steps For A Flawless Paid Search LaunchSearch Engine Land all 2 news articles »

09/13/2012 09:26 AM

Google Remarketing: Combine the Reach of Display with the Precision of Search - Huffington Post

Google Remarketing: Combine the Reach of Display with the Precision of Search Huffington Post Many marketers feel that display ads are the "brand awareness black hole" of online marketing. They have extremely low click-through and conversion rates, and their effectiveness as a brand awareness tool is questionable. Google Remarketing is different.

09/13/2012 02:14 PM

Google Pushes Fundamental Shift In Organic Optimization - MediaPost Communications

ClickZ Google Pushes Fundamental Shift In Organic Optimization MediaPost Communications Google's influence on search engine marketing doesn't stop with brands exploiting benefits in paid search and product listing ads (PLAs). It is augmented by the way companies like BrightEdge are developing platforms for ad agencies and brands. The ... How Adobe Uses Search Data to Drive Cross-Channel SalesClickZ all 2 news articles »

09/13/2012 08:08 AM

Integrating Search and Social with Content Syndication to Maximize Storytelling - Sacramento Bee

Integrating Search and Social with Content Syndication to Maximize Storytelling Sacramento Bee At Content Marketing World 2012, PR Newswire's Global Director of Emerging Media, Michael Pranikoff, addressed how the syndication of content is a critical factor in how content is found in search and shared through social media. Specifically, he ... and more »