search marketing - Google News

Google News

10/24/2012 03:02 PM

Googler Offers Search Marketing Tips for Small, Local Businesses - WebProNews

Googler Offers Search Marketing Tips for Small, Local Businesses WebProNews When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now invested advertising dollars into internet marketing, smaller businesses can easily run into roadblock if they don't have the ... Internet Marketing Provider Core and More Technologies Continues to Enjoy ...PR Web (press release) all 6 news articles »

10/24/2012 12:04 PM

What Marketers Must Know about Google Shopping: What Is It Today and What It ... - Search Engine Journal

What Marketers Must Know about Google Shopping: What Is It Today and What It ... Search Engine Journal One of the many challenges search marketers face is developing strategies to keep up with a constantly evolving landscape. One recent change that has generated great interest is the switch from Google's free Product Search feature to a paid version ...

10/24/2012 10:09 PM

Internet Marketing for Builders Seminar Now Enrolling Attendees - Equities.com

Internet Marketing for Builders Seminar Now Enrolling Attendees Equities.com In an effort starting in 2010, Google now updates its search algorithm every two months to filter many of the search results that are displayed to web users. This is part of the reason for the launch of the Internet Marketing for Beginners website ... and more »

10/24/2012 06:04 AM

Social Marketing: Right Idea for the Times - TechNewsWorld

Social Marketing: Right Idea for the Times TechNewsWorld To me, answering these questions is the key to successful social marketing because they are crucial to success in business today. Salesforce's announcement suggests to me that they continue searching out Blue Ocean opportunities -- markets and niches ... and more »

10/24/2012 06:09 PM

Online Advertising Agency Experience Advertising, Inc. Launches Content ... - Equities.com

Online Advertising Agency Experience Advertising, Inc. Launches Content ... Equities.com Experience Advertising is committed to effectively tailoring their clients' online marketing campaigns to produce increased traffic, rankings, and ROI. SEO (Search Engine Optimization) is the process of affecting the visibility of a website or webpage ... Utilizing SEO to Improve your Online RankingMelodika.net (press release) all 5 news articles »

10/24/2012 03:24 PM

Search Begins for Marketing Pro to Help Boost School District Revenue ... - Patch.com

Search Begins for Marketing Pro to Help Boost School District Revenue ... Patch.com A director of marketing and development would assess short and long term funding, and develop and implement a marketing strategy to achieve a 1.5 percent contribution to the overall general education fund by 2016. That 1.5 percent equates to roughly ...

10/24/2012 05:13 AM

3 Metrics to Measure Customer Happiness on Your Website - Search Engine Watch

3 Metrics to Measure Customer Happiness on Your Website Search Engine Watch Search marketers are all about metrics â€Â" using metrics to guide keyword selection, bidding strategy (for paid search), and to measure performance. Most commonly, online marketers look at keyword, bid price (if relevant), and conversion rate. In fact ...

10/24/2012 10:17 AM

To Search Is Human, To Find Is Divine - Search Engine Land

Search Engine Land To Search Is Human, To Find Is Divine Search Engine Land So why is this important for your B2B search marketing? Its importance points to an often overlooked dimension in the way we think of search. Search means so much more to all of us than we tend to think of in our everyday marketing lives. To be truly ...

10/24/2012 06:04 PM

How free tools can turn you into a web diviner - Sydney Morning Herald

Sydney Morning Herald How free tools can turn you into a web diviner Sydney Morning Herald So you want to turn your website into a lead generating machine? Instead of counting on your marketing intuition, you should tap the intelligence offered by search engine optimisation (SEO) tools, experts say. The web has a wealth of free, easily ... and more »

10/24/2012 02:59 PM

Turning Your Keywords into Content Marketing: On-site Keyword Optimization - Business 2 Community

Business 2 Community Turning Your Keywords into Content Marketing: On-site Keyword Optimization Business 2 Community Make it something real people can read, not just robots and search engine crawlers. Include keywords sparingly where they fit bestâ€Â"using them for headings, titles, and subheadings when applicable is even better. Just like HigherVisibility.com says ... Notonthehighstreet: search takes up 50% of marketing budgetEconsultancy (blog) Small Businesses Learn Cost-Effective Online Marketing MethodsCity Town Info Education Channel Are Small Businesses Abandoning AdWords? A Reality CheckSearch Engine Land all 12 news articles »

mobile marketing - Google News

Google News

10/24/2012 06:32 PM

Mobile Marketing Startup PageWoo Launches To Make Mobile Ads Location ... - TechCrunch

Mobile Marketing Startup PageWoo Launches To Make Mobile Ads Location ... TechCrunch PageWoo seeks to solve a number of problems for mobile marketers: It is at once a content-generation engine, as well as a multi-image testing platform. It can target ads based on location and even on the weather. Oh, and did I mention that it provides ...

10/23/2012 09:43 AM

Mobile Magic Makers Are Psyched By Prospect of Smaller iPad - ADOTAS

Brisbane Times Mobile Magic Makers Are Psyched By Prospect of Smaller iPad ADOTAS “The iPad mini is the 'Goldilocks' device for mobile marketing because it's just right â€Â" not as small as a smartphone with the limitations a smaller screen creates, but not as large as current tablets, whose size makes them less portable. “What excites ... Apple debuts iPad mini, moves to dominate mobile ad market â€Â" challenging ...Tnooz 20:20 launches range of Apple iPad Mini accessoriesMobile News MOBILE NEWS: Anticipation builds ahead of 'iPad Mini' launchB2B Marketing Online Marketing magazine Australia -Forbes -Mobile Today all 6,788 news articles »

10/24/2012 06:45 PM

Facebook Shares Soar After Beating Estimates on Mobile Gains - San Francisco Chronicle

Globe and Mail Facebook Shares Soar After Beating Estimates on Mobile Gains San Francisco Chronicle With mobile-marketing making gains, the number of ads being shown kept pace with the growth in users during the quarter, Facebook Chief Financial Officer David Ebersman said during a call with analysts yesterday. Ad prices increased 7 percent, while ... How Facebook found its mobile mojoGlobe and Mail Facebook cites mobile for revenue liftMarketing Week Will Facebook Stock Have A Big Day Based on Q3 Report?Marketing Pilgrim Independent Online -Marketing magazine Australia all 1,670 news articles »

10/23/2012 01:08 PM

Mobile marketing is playing a growing role in paid advertising - QR Code Press

QR Code Press Mobile marketing is playing a growing role in paid advertising QR Code Press Mobile marketing for devices such as smartphones and tablets that have 3G and 4G networking is among the primary reasons that the paid search has started taking off again. That said, the cost-per-click (CPC), return on investment (ROI) and the ... Adobe's Global Digital Advertising Update Sees Increase in Social Engagement ...CMSWire Facebook engagement up 896% in Q3, says AdobeEconsultancy (blog) all 5 news articles »

10/24/2012 01:46 PM

QR codes mobile marketing throughout the holiday season - QR Code Press

QR Code Press QR codes mobile marketing throughout the holiday season QR Code Press ... revealing campaigns using the barcodes. Though mobile marketing has already been recognized as a vital driver for the upcoming holiday shopping season, what is also being discovered is that QR codes will be the heart of many of those campaigns.

10/24/2012 06:18 AM

Why Are Marketers So Behind on Mobile? - ClickZ

Why Are Marketers So Behind on Mobile? ClickZ Ever since mobile devices capable of accessing the web hit the market back in the late '90s, maintaining a mobile presence online has been a major pain in the butt (and the budget). Anyone who wanted to have a serious mobile presence had to deal with a ...

10/23/2012 10:54 AM

Jersey Mike's hits mobile marketing milestone - QSRweb.com

Jersey Mike's hits mobile marketing milestone QSRweb.com Jersey Mike's Subs has signed up the 650,000th member of its Shore Points Rewards loyalty program powered by SkyPop's mobile marketing platform. The milestone comes six months following the April launch of the multi-layered loyalty program, which ... and more »

10/24/2012 11:51 PM

Are Mobile Apps Here To Stay? - Main Street Business Journal

Are Mobile Apps Here To Stay? Main Street Business Journal A mobile device can interact with customers/clients and provide non-threatening two way communication of information such as specials, coupons, limited offers and other ideas. This gives a business owner the power to control their market offerings in ... and more »

10/24/2012 02:53 AM

Mobile Telephone Startup Solavei Avoids Ads, Relies on Customers for Sales ... - Daily Beast

Daily Beast Mobile Telephone Startup Solavei Avoids Ads, Relies on Customers for Sales ... Daily Beast Consumer-oriented companies are reluctant to spend on marketing, and consumers are looking for ways to spend less on vital goods and services. Solavei, a startup mobile-phone company based in Bellevue, Wash., is tapping into both impulses by ... and more »

10/24/2012 03:40 PM

Glu Mobile Stock Rating Lowered by National Alliance Securities (GLUU) - Daily Political

Glu Mobile Stock Rating Lowered by National Alliance Securities (GLUU) Daily Political The current management team has a strong track record of execution, and a dedicated design approach to mobile market opportunities. The Company is a pure play on mobile, and should directly benefit from the player exodus from web social platforms. and more »

digital marketing - Google News

Google News

10/24/2012 09:14 AM

Digital Marketing News: BlogFrog, Outbrain Use Analytics to Target Influencers - CMSWire

CMSWire Digital Marketing News: BlogFrog, Outbrain Use Analytics to Target Influencers CMSWire ... published that influences its reach and success. Keeping track of your content has never been easy, but thanks to a few updates from some smaller digital marketing platforms, it's getting easier to track, analyze and manage your content across ...

10/24/2012 06:15 AM

Esri Debunks Three Common Digital Marketing Myths - Forbes

Esri Debunks Three Common Digital Marketing Myths Forbes Kevin and I first met when we shared a stage at Aprimo's user conference in February, and it has been tremendously exciting to see how Esri is taking hi-tech innovation and discovery to new levels, debunking common digital marketing myths all along the ...

10/22/2012 02:32 PM

SMB Digital Marketing 101 - Fox Business

SMB Digital Marketing 101 Fox Business We believe there are two reasons SMBs haven't yet embraced the full power of digital marketing: 1) Confusion over which online marketing efforts will provide the greatest value and 2) Limited resources to devote to marketing, exacerbated by the ...

10/24/2012 03:57 AM

China: a special report on digital marketing and e-commerce - Econsultancy (blog)

Econsultancy (blog) China: a special report on digital marketing and e-commerce Econsultancy (blog) During my visit I talked to as many people as I could about the state of digital marketing in China to try and understand how it was similar, or different, from how it is in the UK and US. I moderated three roundtables with ten senior client-side ...

10/24/2012 05:00 AM

Keeping Pace With the Change â€Â" A Digital Marketer's Dilemma - Marketing Pilgrim

Marketing Pilgrim Keeping Pace With the Change â€Â" A Digital Marketer's Dilemma Marketing Pilgrim This is a particular challenge when you're trying to teach Internet marketing, but it's a problem that virtually anyone in the digital space faces. Change is not only inevitable here; it's virtually constant. Keep swimming, Nemo. There's no way around ...

10/24/2012 01:26 AM

Media Alert: Solutions Unveiled for Adobe Marketing Cloud; Provocative New ... - DailyFinance

AdAge.com Media Alert: Solutions Unveiled for Adobe Marketing Cloud; Provocative New ... DailyFinance WHAT: Adobe executives talk about the Adobe® Marketing Cloud, a service that puts everything digital marketers need in one spot. It includes a complete set of analytics, social, advertising, targeting and web experience management solutions so ... Study Reveals Online Marketing is Failing with ConsumersDestination CRM Marketers Rate Below Politicians, Bankers on Respectability ScaleAdAge.com Consumers think online marketing doesn't work: Adobe studyBizjournals.com all 35 news articles »

10/24/2012 03:02 PM

Googler Offers Search Marketing Tips for Small, Local Businesses - WebProNews

Googler Offers Search Marketing Tips for Small, Local Businesses WebProNews The conference was sponsored by local NBC TV station affiliate LEX 18, a Google strategic partner that offers digital marketing services to local businesses. WebProNews attended the event, and was able to speak with conference attendees about how they ... and more »

10/24/2012 07:42 PM

Marketers rely too heavily on social, need to diversify digital into gamification - Marketing magazine Australia

Marketers rely too heavily on social, need to diversify digital into gamification Marketing magazine Australia Digital marketers are too heavily reliant on social media and should diversify into gamification to boost engagement with their online efforts. Such is the message to come out of SapientNitro's 'Insights 2013' report, which predicts corporations will ...

10/24/2012 05:00 AM

Bear grip on digital - Variety

Variety Bear grip on digital Variety The digital marketing behind "Ted" and "Pitch Perfect" are the subjects of a panel with "Ted" co-screenwriters Alec Sulkin and Wellesley Wild, along with Doug Neil, senior vice president-digital marketing at Universal Pictures, at the Film Marketing ...

10/23/2012 10:26 AM

SMTP Engages Leading Digital Marketing Agency to Significantly Increase ... - Stockhouse

SMTP Engages Leading Digital Marketing Agency to Significantly Increase ... Stockhouse Alexander Kesler, founder and president of inSegment, noted that, "We are pleased to represent SMTP and will use our proven methodology and systems to plan and execute their digital marketing effort to deliver measurable results." Under the terms of ...

social media - Google News

Google News

10/24/2012 03:50 PM

Social media analysis: 'Bayonets' fail to cut Romney, but overall debate ... - NBCNews.com (blog)

WPTV Social media analysis: 'Bayonets' fail to cut Romney, but overall debate ... NBCNews.com (blog) A majority of social media users believes President Barack Obama did better in this week's foreign policy presidential debate than Republican nominee Mitt Romney did, according to NBC Politics' computer-assisted analysis of almost 1 million posts ... Social media battle: Obama engages more voters despite aggressive Romney ...San Francisco Chronicle (blog) Will social media change PH elections in 2013?ABS CBN News Horses and bayonets comment video: Social media reacts to Obama's snarky ...WPTV Los Angeles Times -Human Events -The Guardian (blog) all 20,909 news articles »

10/24/2012 05:50 PM

Social media collects the buzz around new TV series - USA TODAY

Social media collects the buzz around new TV series USA TODAY ... they're not always the leaders in the Nielsen ratings. revolution burke. The social-media buzz for 'Revolution' (starring Billy Burke and Tracy Spiridakos) climbed with its second episode, while every other new series dropped. (Photo: Brownie Haris ... and more »

10/24/2012 09:38 AM

7 Truths About Social Media and Online Relationships - Huffington Post

The Guardian 7 Truths About Social Media and Online Relationships Huffington Post We are both active on a ton of social media networks including Facebook, Twitter, Instagram and LinkedIn to name a few. You name it, we've tried them. In fact, we actually first met and grew our relationship on Twitter and Facebook. We are grateful for ... Getting Executives on Board with Social MediaBusiness 2 Community Obama Winning Social Media, If #Hashtagwars Really MatterBloomberg How to Use Social Media To Build Your Construction Company's BrandForConstructionPros.com (blog) News@Northeastern -The Independent Florida Alligator -AdAge.com all 93 news articles »

10/24/2012 10:37 AM

How to keep social media reaction in perspective when covering the elections - Poynter.org

Minnesota Public Radio How to keep social media reaction in perspective when covering the elections Poynter.org Who are social media users? Thanks to findings from organizations like the Pew Research Center's Internet & American Life Project, we're learning a good bit about them. Lee Rainie, director of the project, said by phone that “they skew in several ... How are voters using social media to talk about the election?Minnesota Public Radio Study: Most Social Media Users Into PoliticsStop the ACLU Social media and political engagementGalesburgPlanet.com San Diego Source (subscription) -TechNewsWorld -Red Alert Politics (blog) all 18 news articles »

10/24/2012 12:11 PM

Islanders Move to Brooklyn: Social Media Reacts - Wall Street Journal (blog)

CTV News Islanders Move to Brooklyn: Social Media Reacts Wall Street Journal (blog) By WSJ Staff. News of the Islanders' move from Nassau Coliseum to the new Barclays Center in Brooklyn sparked shock, sadness and excitement among hockey fans and New Yorkers on social media. Some fans lamented the loss of their home team, while ... Social Media Erupts Over Islanders MovePatch.com all 858 news articles »

10/24/2012 07:37 PM

Social Media Outrage Follows Autumn Pasquale Death - Patch.com

Social Media Outrage Follows Autumn Pasquale Death Patch.com Social media has become an integral part of law enforcement. Many local police departments, especially Gloucester Township, use Facebook, Twitter and other social media sites to ask for the public's help to solve crimes, especially when surveillance ... and more »

10/24/2012 07:09 PM

Social media: Coming to Twitter senses - VOXXI

Social media: Coming to Twitter senses VOXXI Turn Off Social Media”â€Â"Wheaton noted that being on your networks while trying to make sense of the candidates' remarks invited massive distraction. “You are doing one of three things,” wrote Wheaton, “(a) looking for comments that you agree with to ... and more »

10/24/2012 04:30 AM

Social Media Use Gains Critical Mass Amongst Business Elite - CNBC.com (blog)

Social Barrel Social Media Use Gains Critical Mass Amongst Business Elite CNBC.com (blog) LONDON, 24 October 2012 â€Â" New research by CNBC, the leading business and financial news network, shows that 2012 was the year of 'implementation' of social media in a business context, with European executives using Twitter and LinkedIn for a range ... Social Media now Widely Used Among Europe's Business EliteSocial Barrel all 2 news articles »

10/24/2012 05:16 AM

Why Social Media Has Peaked and Needs a 'Sonny Corleone'-Style Demise - Forbes

Forbes Why Social Media Has Peaked and Needs a 'Sonny Corleone'-Style Demise Forbes Humdrum social After attending a recent conference in New York and hearing some of the brightest social minds in the business and entertainment world discuss their ideas, one thing became very â€Â" painfully â€Â" clear: social media has reached its apex. It ...

10/24/2012 10:01 PM

New social media guidelines for South Australian schools - The Australian

Yahoo!7 News New social media guidelines for South Australian schools The Australian The new policy says photos of any children must not include any names or reveal any personal information when posted on websites. It cautions schools that nothing is private on social media and warns that the internet does not provide the privacy or ... Schools given social media codeABC Online Schools to crack down on website images of students, online bullyingAdelaide Now all 10 news articles »