digital marketing - Google News

Google News

07/30/2012 08:04 AM

Silverpop Launches "Marketing of Champions" Facebook Sweepstakes - MarketWatch (press release)

Silverpop Launches "Marketing of Champions" Facebook Sweepstakes MarketWatch (press release) About Silverpop:Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their ... and more »

07/30/2012 02:08 PM

Becoming a B2B Marketing Digital Native, Part 2 - Customer Think (blog)

Customer Think (blog) Becoming a B2B Marketing Digital Native, Part 2 Customer Think (blog) When I started this blog fourteen months ago, I was unemployed and very motivated to cure that condition. I had been offered an involuntary sabbatical from my corporate marketing career, and decided to use the time to remake myself into a digital native.

07/30/2012 06:11 AM

As Seen On TV, Inc. Signs Agreement with BrightShop Digital to Reposition and ... - MarketWatch (press release)

As Seen On TV, Inc. Signs Agreement with BrightShop Digital to Reposition and ... MarketWatch (press release) Their company vision, proven history, product assortment and marketing savvy naturally lends itself to expand rapidly in the social media space, as well as testing and experimenting with other digital marketing tactics and platforms. With their latest ... As Seen On TV plans marketing campaignTampa Bay Business Journal all 7 news articles »

07/30/2012 09:04 AM

dmexco 2012: Global Summit of Digital Industry - MarketWatch (press release)

dmexco 2012: Global Summit of Digital Industry MarketWatch (press release) In the digital era, the dmexco 2012 is the central international platform for all brand pioneers and opinion-leaders, for advertisers and marketers as well as for all agency segments and media companies. Boasting even more top representatives from the ... and more »

07/30/2012 06:02 AM

SIGMA Marketing: 5 Ways to Add Value to Affinity Marketing - MarketWatch (press release)

SIGMA Marketing: 5 Ways to Add Value to Affinity Marketing MarketWatch (press release) ROCHESTER, N.Y., Jul 30, 2012 (BUSINESS WIRE) -- SIGMA Marketing Group, the customer intelligence-driven, direct and digital marketing services firm, shares five ways businesses can strengthen profitable relationships with affinity partners ... and more »

07/30/2012 06:23 AM

Global Digital Media Marketing Revenues to Reach US$352 Billion by 2018 ... - Virtual-Strategy Magazine

Global Digital Media Marketing Revenues to Reach US$352 Billion by 2018 ... Virtual-Strategy Magazine GIA announces the release of a comprehensive global report on Digital Media Marketing. The global market for Digital Media Marketing is projected to reach US$352 billion by the year 2018, primarily driven by worldwide advertiser transition from ... Animator/Motion Graphics ArtistBizcommunity.com all 3 news articles »

07/30/2012 09:56 AM

Kenshoo Social Illuminates Value of Social Media Through Impression ... - MarketWatch (press release)

Kenshoo Social Illuminates Value of Social Media Through Impression ... MarketWatch (press release) Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct ... and more »

07/27/2012 11:30 AM

5 Digital Marketing Metrics That Matter - Mashable

5 Digital Marketing Metrics That Matter Mashable Marketing is currently in a state of evolution where it is dispensing (again) with the old, and introducing the new. So if digital marketers who buy media are hung up on last-click attribution they are missing so much of the big picture. They need to ...

07/30/2012 11:01 PM

Janet Racy, New York City Stylist, Announces New Internet Marketing Initiative ... - Equities.com

Janet Racy, New York City Stylist, Announces New Internet Marketing Initiative ... Equities.com A Veteran of the New York Fashion industry for over thirty years, Janet Racy is moving into the digital age of fashion through a joint marketing initiative with Prism Communications, a full service digital marketing company, that focuses on helping ... and more »

07/30/2012 05:24 PM

Why only adaptive marketers will survive - iMedia Connection

iMedia Connection Why only adaptive marketers will survive iMedia Connection Yet commingling these channels not only results in demonstrably better results for digital marketing initiatives. Converged media is also rapidly flowing out into the "real world" of traditional media as offline inevitably becomes more digital. Already ... Search in A World Of Converged MediaMediaPost Communications all 2 news articles »

search marketing - Google News

Google News

07/30/2012 12:23 PM

Search Engine Marketing And SEO Via Google Now - Plus Ten Web-Based Tools - Forbes

Experts Exchange (blog) Search Engine Marketing And SEO Via Google Now - Plus Ten Web-Based Tools Forbes The Click House, aka Google, and the White House seem far removed from one another. President Barack Obama is contemplating how to help small business; He likely has small business on his mind a fair amount lately. In another office, not oval, a team ... How Content Marketers Can Grow Their Audience: 3 Takeaways from MozCon ...Experts Exchange (blog) 29 Prime Extends Online Marketing Services to Swimming Pool ContractorsEquities.com Are you making the most of today's mobile search marketing options?Internet Marketing News WebWire (press release) -JD Supra (press release) -Promotion World (press release) all 24 news articles »

07/30/2012 09:35 PM

Visit Orlando begins search for new chief - Orlando Sentinel

Visit Orlando begins search for new chief Orlando Sentinel The destination-marketing organization has hired a professional search firm to find someone to promote Orlando's tourism and convention interests worldwide. The successful candidate will replace Gary Sain, who died unexpectedly of a heart attack in ...

07/30/2012 02:04 PM

Search in A World Of Converged Media - MediaPost Communications

iMedia Connection Search in A World Of Converged Media MediaPost Communications After absorbing these themes (and others that ran amok in my mind), I naturally turned my thoughts to the field of search engine marketing. Search is clearly caught in the cross-hairs of Lieb and Owyang's view of a converged media reality. As recently ... Why only adaptive marketers will surviveiMedia Connection all 2 news articles »

07/30/2012 09:21 AM

Developing Better Search A Key To Facebook's Future - Search Engine Land

Kipp Report Developing Better Search A Key To Facebook's Future Search Engine Land Search advertising has been the primary driver of this migration. Facebook is also effective at the bottom of the funnel, with gaming being a primary example. But we believe that Facebook also helps marketers build brands and generate demand. This is ... Advertisers remain unaware about the benefits of Facebook advertisingVertical Leap News (press release) Mobile Looms Large as Facebook Fights Branding Medium LabelChief Marketer (blog) all 28 news articles »

07/30/2012 12:43 PM

Mobile & The Disintermediation Of Traditional Search - Search Engine Land

Search Engine Land Mobile & The Disintermediation Of Traditional Search Search Engine Land As mobile continues to grow from a buzzy talking point to a standard marketing approach, it's worthwhile to take note of some important trends related to mobile search and how they are bound to affect other forms of media. The biggest driver of mobile ...

07/30/2012 01:23 PM

Content marketing recap: July 2012 - Brafton (blog)

Content marketing recap: July 2012 Brafton (blog) From the latest Panda algorithm to LinkedIn's updated content layout, insights on this month's leading search and social developments can inform your content marketing strategies. Watch this video (presented by Zach Michonski) or read the full blog ... Industry Experts Confirm Official Release of Google Panda 3.9Connectus.net (press release) all 22 news articles »

07/30/2012 06:42 AM

The World's First Customer Search Engine - Interview with Mintigo CEO, Jacob ... - Technorati

Technorati The World's First Customer Search Engine - Interview with Mintigo CEO, Jacob ... Technorati The proliferation of social media and content marketing strategy has introduced a wealth of valuable data that has immense potential to improve sales campaigns. But marketers have a hard time getting to, and using this information. A whole lot of time ...

07/30/2012 10:14 AM

Digg to use search engine results service Realtime - Vertical Leap News (press release)

Digg to use search engine results service Realtime Vertical Leap News (press release) Further refinements include language and the social networks that the shortened URL's are being clicked on in question, which could interest those in social media marketing. Matt Marshall of VentureBeat.com was impressed with the service, though noted ... and more »

07/30/2012 06:38 AM

Marketing Software lends insight to investment decisions. - ThomasNet Industrial News Room (press release)

Marketing Software lends insight to investment decisions. ThomasNet Industrial News Room (press release) Kenshoo.com), a global leader in digital marketing software, today launched new functionality as part of Kenshoo Enterprise 4.7, including integrated organic and paid search reporting, availability of the Kenshoo Knowledge Centre, new rules-based ...

07/30/2012 11:12 PM

Active Web Group, Inc. Offers Free Website Link Analysis - RedOrbit

Active Web Group, Inc. Offers Free Website Link Analysis RedOrbit Active Web Group, Inc. (AWG), a leading online marketing company headquartered in Hauppauge, New York, today announced a Free Website Link Analysis for interested online business owners. Search Engine Optimization, a means by which websites ...

mobile marketing - Google News

Google News

07/30/2012 10:02 AM

AdTruth Presents Webinar on Improving the Economics of Mobile Marketing - MarketWatch (press release)

AdTruth Presents Webinar on Improving the Economics of Mobile Marketing MarketWatch (press release) SAN JOSE, CA, Jul 30, 2012 (MARKETWIRE via COMTEX) -- AdTruth, the digital media division of global device recognition leader 41st Parameter, will be conducting a webinar on the economics of mobile marketing. The event, moderated by Michael Becker, ... and more »

07/30/2012 08:14 AM

TimeRAZOR Enables L'Oreal's Active Cosmetics Division to Reach Consumers ... - MarketWatch (press release)

TimeRAZOR Enables L'Oreal's Active Cosmetics Division to Reach Consumers ... MarketWatch (press release) In a nutshell, timeRAZOR was able to leverage its mobile marketing app innovation to enable Vichy to achieve a 150% increase in attendance and 70% revenue increase in stores while capturing valuable analytics. In April, Vichy was looking for a solution ... TimeRAZOR Enables L'Oréal's Active Cosmetics Division to Reach Consumers ...Business Wire (press release) all 5 news articles »

07/30/2012 10:33 PM

New Survey Reveals Brand Opportunity to Reach Active Consumers Via ... - EON: Enhanced Online News (press release)

New Survey Reveals Brand Opportunity to Reach Active Consumers Via ... EON: Enhanced Online News (press release) NEW YORK--(BUSINESS WIRE)--Consumers show significant interest and participation in mobile advertising, according to a new survey conducted by Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® ... and more »

07/30/2012 11:05 PM

CallFire Releases New Text Marketing Best Practice Guide for Mobile Marketers - RedOrbit

CallFire Releases New Text Marketing Best Practice Guide for Mobile Marketers RedOrbit Text marketing has become a staple of any business's marketing strategy. When executed properly, it can generate impressive results. The power of the medium is its high open rates and the ubiquity of mobile devices. With 95 percent of text messages ... and more »

07/30/2012 11:45 AM

2012 Marketing Technology Summit to be Hosted By Business Marketing ... - MarketWatch (press release)

2012 Marketing Technology Summit to be Hosted By Business Marketing ... MarketWatch (press release) Part of BMA's first-ever international "Go and Grow" roadshow series, the 2012 Marketing Technology Summit is dedicated to mobile marketing and will feature a keynote presentation by Pedro Moya, head of industry, manufacturing and distribution at ... and more »

07/30/2012 02:48 PM

Mobile Marketing Class Action Litigation 2.0: Enterprising Plaintiffs' Lawyers ... - JD Supra (press release)

Mobile Marketing Class Action Litigation 2.0: Enterprising Plaintiffs' Lawyers ... JD Supra (press release) Despite the fact that the Telephone Consumer Protection Act (TCPA) â€Â" a law passed in 1991 to curb abusive telemarketing practices (e.g., robo-calling) â€Â" does not address many recent technological advances, including mobile (SMS) marketing via text ... and more »

07/29/2012 03:26 PM

7 Features Every Mobile Marketing App Should Have - Business 2 Community

7 Features Every Mobile Marketing App Should Have Business 2 Community In my last article, I revealed 5 reasons every local business should consider mobile apps. So once you've made the decision to develop a mobile marketing app for your business, you need to decide what features to include. Mobile marketing apps can ... and more »

07/30/2012 06:02 AM

Lettuce Entertain You and Mocapay Expand Mobile Offering to Frequent Diner ... - MarketWatch (press release)

Lettuce Entertain You and Mocapay Expand Mobile Offering to Frequent Diner ... MarketWatch (press release) DENVER, Jul 30, 2012 (BUSINESS WIRE) -- Mocapay, a mobile commerce solution provider, announced today the expansion of its strategic partnership with Lettuce Entertain You, one of the nation's leading independent restaurant groups, to mobile enable ... and more »

07/30/2012 10:02 AM

Go Mobile With Budget Car Rental's New Mobile Apps Available for iPhone and ... - MarketWatch (press release)

Go Mobile With Budget Car Rental's New Mobile Apps Available for iPhone and ... MarketWatch (press release) "Travelers are using their mobile devices to access Budget.com and make reservations more than ever before. In fact, reservations via mobile devices have increased by 110 percent over last year," said Jeannine Haas, chief marketing officer for Avis ... and more »

07/30/2012 07:17 PM

W3i: App Marketing Costs On The Rise, Jump 56% On iOS, 70% On Android ... - TechCrunch

TechCrunch W3i: App Marketing Costs On The Rise, Jump 56% On iOS, 70% On Android ... TechCrunch W3i attributed this increase, in part, to mobile gaming giants like DeNA have entered the U.S. market, a prime example of the fact that, for the first time, billion-dollar companies are now competing with small to mid-sized developers. As free-to-play ... and more »

social media - Google News

Google News

07/30/2012 05:52 PM

Olympic Hurdle: Using Social Media - Wall Street Journal

Wall Street Journal Olympic Hurdle: Using Social Media Wall Street Journal Meanwhile, journalists from news organizations around the world are reporting real-time results from London via television, radio, social media and on websites. Even NBC's Olympic website, its Twitter feed, as well as local television affiliates and ... Olympic-level social media growing painsBoston Globe Twitter: Less a Social Network Than a Corporate Network?Forbes Olympic spoiler: Bay Area fans fight social media temptation to preserve prime ...San Jose Mercury News New York Times (blog) -Bryan College Station Eagle -San Bernardino Sun all 1,834 news articles »

07/30/2012 03:56 PM

London Olympics: NBC's Critics Hit Out At Network On Social Media - Huffington Post

Yahoo! Sports London Olympics: NBC's Critics Hit Out At Network On Social Media Huffington Post But the London Games are the first with Twitter, Facebook and other social media sites in full flower, in a mobile phone era where people carry computers that instantly deliver news in their pockets. It has amplified the impatience of viewers who want ... Social media buzzing with Olympic ceremony 'secrets'Yahoo! Sports all 11,186 news articles »

07/30/2012 11:18 PM

Column: Social media plays undue role in coping with national tragedy - The Pendulum

The Pendulum Column: Social media plays undue role in coping with national tragedy The Pendulum Now, as the online conversation is trailing off, it's worth considering the implications of turning to social media in the wake of such emotional events. Many of the sentiments expressed on Facebook and Twitter in the immediate aftermath of the ... and more »

07/30/2012 09:23 AM

Trial and Error for Business Social Media Will Fail - Huffington Post

Examiner.com Trial and Error for Business Social Media Will Fail Huffington Post Most startups, and many big businesses, still don't have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms with little thought given to ... Social media news: Facebook, LinkedIn, Pinterest, Twitter, and moreExaminer.com Cosmetic Surgery Social Media Marketing Program Offered by Social Media ...RedOrbit Businesses must have a strategy for social mediaPhiladelphia Inquirer Business 2 Community -Fraser Coast Chronicle -CMSWire all 81 news articles »

07/30/2012 04:06 PM

The Olympics Just Doesn't Get Social Media - Wired News

CIO Today The Olympics Just Doesn't Get Social Media Wired News Somewhere between Opening Ceremonies and the first few days of competition, the social media Games went from the euphoric, happy hashtag dream of the IOC to the brutally honest agendas and opinions we in the real world have come to expect from a ... Social Media and the OlympicsAltoona Mirror (blog) For Marketers, this Olympics Is a Social Media EventCIO Today The Social Media Olympics: The Downsides Of Real-TimeBusiness 2 Community STLtoday.com -CNYcentral.com -The Australian all 432 news articles »

07/30/2012 04:11 PM

Chick-fil-A furor shows how social media have transformed the idea of protest - Baltimore Sun

Business 2 Community Chick-fil-A furor shows how social media have transformed the idea of protest Baltimore Sun When the Susan G. Komen for the Cure foundation pulled funding from Planned Parenthood earlier this year, the communal howl â€Â" coming largely from social media â€Â" had the organization changing its tune within days. When conservative radio host Rush ... Chick-fil-A Debate Dominates Social MediaChristian Broadcasting Network Who's That Girl? Chick-fil-A's Social Media BlunderBusiness 2 Community all 261 news articles »

07/30/2012 06:25 AM

Social Media Highlights From Olympics Opening Weekend - Wall Street Journal (blog)

Social Media Highlights From Olympics Opening Weekend Wall Street Journal (blog) The London Games have been dubbed the most social yet, with the organizers encouraging the athletes and fans to use social media. Here are the highlights from the opening weekend. [View the story "Social Media Hightlights Of The Opening Weekend of ... and more »

07/30/2012 07:18 PM

Seebohm curses social media fixation after falling for own hype - Sydney Morning Herald

Sydney Morning Herald Seebohm curses social media fixation after falling for own hype Sydney Morning Herald Emily Seebohm has conceded her obsession with social media may have played a role in narrowly missing a gold medal in the 100m backstroke final on Monday night. I don't know, I just felt like I didn't really get off [social media] and get into my own mind. Emily Seebohm admits her love of social media may have cost her a gold medalHerald Sun Emily Seebohm admits her love of social media may have cost her a gold medalCourier Mail all 274 news articles »

07/30/2012 02:19 PM

11 Social Media Tips for the Public Sector - Mashable

11 Social Media Tips for the Public Sector Mashable Social media applications have become an (almost) accepted standard to explore new ways of communication between government and its stakeholders. However, government agencies willing to jump onto the bandwagon had to jump over many hurdles to ... and more »

07/30/2012 02:27 PM

MediaVantage's newest update offers additional social media coverage and ... - MarketWatch (press release)

MediaVantage's newest update offers additional social media coverage and ... MarketWatch (press release) "Social media has an ever-increasing impact on how brands are perceived. To stay on top of their corporate reputations, professional communicators need to have a well-rounded communications strategy in place," says Mark Ramsay, Senior Vice President ... and more »