mobile marketing - Google News

Google News

11/28/2012 06:05 AM

Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Folio Magazine Mobile Marketing: How To Generate Loyalty On The Go Forbes It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ... Pew Research: Mobile Browsing, Usage Continues to GrowFolio Magazine all 35 news articles »

11/28/2012 11:14 AM

What Mobile Marketers Can Learn From The Papa John's Lawsuit - Business 2 Community

Business 2 Community What Mobile Marketers Can Learn From The Papa John's Lawsuit Business 2 Community Mobile marketing has become quite ubiquitous I would say as it seems not a day goes by where we are not reading about something relating to mobile marketing. For example last week's announcement by Orbitz highlighting the fact that smartphones now ... Back to Basics: Leveraging Data to Deliver What the Customer WantsADOTAS all 2 news articles »

11/28/2012 08:14 AM

Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds - Proactive Investors USA & Canada

Proactive Investors USA & Canada Snipp Interactive posts 50% rise in Q3 revenue as mobile marketing trend builds Proactive Investors USA & Canada Vancouver-based mobile marketing services firm Snipp Interactive (CVE:SPN) reported Wednesday a more than 50 per cent increase in third quarter revenue, citing a growing sales channel through existing and new customers. For the quarter that ended ... Snipp Interactive Inc. Reports 50% Year on Year Growth in 3rd Quarter 2012 ...Equities.com Snipp partners with Meredith Corp for new Reader Response activation programProactive Investors UK Snipp Mobilizes Meredith Special Interest Publications (SIP) Business Reply ...MarketWatch (press release) Minonline (subscription) all 17 news articles »

11/28/2012 09:01 PM

Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra - Pitch (blog)

Pitch (blog) Mobility, mobile marketing fuel Ford Figo: Anurag Mehrotra Pitch (blog) Ford recently launched the new facelift version of its popular compact hatchback Figo in India, along with a new campaign. Anurag Mehrotra, Vice President, Marketing, Ford India, talks to Pitch about the new launch and consumer insight that led to it ...

11/27/2012 07:50 AM

Mobile: An Effective -- Yet Unloved -- Marketing Medium - Forbes

MediaPost Communications Mobile: An Effective -- Yet Unloved -- Marketing Medium Forbes The promise of mobile marketing is staggering. And for good reason: Despite an overwhelming lack of enthusiasm for it, audiences respond to it. According to the latest AdReaction report out today from Millward Brown and its Dynamic Logic and Firefly ... Mobile Key For Marketers, But Sites, Apps Disappoint UsersMediaPost Communications Survey reveals consumers' lack of satisfaction with mobile adsBizReport Study shows change in attitudes towards mobile adsMediaTel Newsline all 7 news articles »

11/26/2012 09:40 AM

Mobile Marketing: Creating Websites Optimized for Mobile Devices - Search Engine Journal

Search Engine Journal Mobile Marketing: Creating Websites Optimized for Mobile Devices Search Engine Journal As smartphone penetration continues to grow, mobile marketing will also continue to grow in importance. Fail to keep up and you could be missing out. Photo credits: @ mashup â€Â" courtesy © Thomas Jansa â€Â" Fotolia.com, and PC versus mobile â€Â" courtesy ...

11/27/2012 08:59 PM

Top 10 Mobile Marketing Initiatives 2012 (Video) - iMedia Connection (blog)

Top 10 Mobile Marketing Initiatives 2012 (Video) iMedia Connection (blog) won't come as a shock that there isn't much in the way of pure-play mobile ads in this year's list of top 10 mobile marketing initiatives. For me, mobile isn't about taking an ad model from the old-school Internet â€Â" namely a "ad banner" â€Â" and plopping ...

11/27/2012 10:45 AM

Cyber Monday Breaks All Records; Mobile Plays a Huge Role - Chief Marketer

ReadWriteWeb Cyber Monday Breaks All Records; Mobile Plays a Huge Role Chief Marketer Another Cyber Monday is in the books setting a record for the biggest online shopping day ever, ringing up about $1.5 billion in sales, a substantial increase of 30.3%. The biggest game changer came in the use of smartphones and tablets. More than 18 ... Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping DaySearch Engine Watch Cyber Monday Stats: Online Sales up 30 Percent with a Big Boost From MobileMarketing Pilgrim On the third day of shopping my true love gave to me, an online and mobile ...Direct Marketing News ReadWriteWeb -ADOTAS all 929 news articles »

11/26/2012 07:18 AM

Fine tuning your mobile marketing plan - Pizza Marketplace.com

Fine tuning your mobile marketing plan Pizza Marketplace.com Yet, while restaurants are one of the most important categories for mobile users, it continues to be highly under-developed in terms of mobile marketing. With 29.6 percent of all searches for restaurants being conducted on mobile devices, a restaurant ...

11/20/2012 12:23 PM

Sievert named T-Mobile marketing boss - The Seattle Times (blog)

AdAge.com Sievert named T-Mobile marketing boss The Seattle Times (blog) The longtime area marketing executive is the new chief marketing officer at Bellevue-based T-Mobile USA. Sievert held a similar position at AT&T Wireless before joining Microsoft in 2005, to lead Windows client marketing during the Vista era. He left ... T-Mobile Names Tech-Marketing Veteran as CMOAdAge.com all 2 news articles »

digital marketing - Google News

Google News

11/28/2012 11:35 AM

Small Businesses Moving to Digital Marketing - iMedia Connection (blog)

Small Businesses Moving to Digital Marketing iMedia Connection (blog) Small and medium-sized businesses are beginning to realize that digital marketing and online advertising are important tools in achieving success. In the past, many small business owners had ignored digital media, and they were subsequently left in the ... and more »

11/28/2012 09:41 AM

A Successful Digital Marketing Platform Has both a Vision and a Strategy - CMSWire

A Successful Digital Marketing Platform Has both a Vision and a Strategy CMSWire In this technology age, marketing teams have had trouble adapting a digital marketing strategy, but a new report from Garter shows these companies how to utilize this technique. It has been frequently reported that many marketing teams are having ... Low budgets and lack of talent leaves Asia-Pacific lagging in digital marketingEconsultancy (blog) Australian marketers lead Asia-Pacific as early adopters of digital economy: studyARNnet all 4 news articles »

11/27/2012 09:48 AM

Adobe reaches for share of digital marketing - MarketWatch

Adobe reaches for share of digital marketing MarketWatch Adobe Systems Inc. (NASDAQ:ADBE) has created a suite of indispensable tools for digital artists; now it plans to do the same for digital marketers. Social networks and mobile apps are engaging people in new ways that marketers are eager to embrace.

11/28/2012 03:19 PM

Don Draper be Damned: Why Digital Marketing Needs Creative Technologists - BostInno (blog)

Don Draper be Damned: Why Digital Marketing Needs Creative Technologists BostInno (blog) Our world has become increasingly digital, and our creative workforce has had to adapt. Gone are the days when an art director and copywriter could put their feet up and their heads together and wait for inspiration to strike. Now more than ever ...

11/27/2012 12:37 PM

Taking digital marketing to the next level - Bangkok Post

Bangkok Post Taking digital marketing to the next level Bangkok Post Following the use of digital marketing in building brand awareness and finding fans via online channels, it is now digital commerce's turn. Next year will see digital marketing move up to the next level. It will be a true digital commerce era that will ...

11/28/2012 05:32 AM

Digital Marketing Intern - Bizcommunity.com

Digital Marketing Intern Bizcommunity.com Fantastic opportunity to intern for a fast-paced digital agency based in Cape Town's southern suburbs. Although interns will be contracted for up to six months (three months initially), candidates who excel during their internship may be offered ...

11/27/2012 07:07 AM

GM names Ferndale-based Search Optics as digital marketing partner - Royal Oak Daily Tribune

GM names Ferndale-based Search Optics as digital marketing partner Royal Oak Daily Tribune General Motors has named Search Optics of Ferndale a partner for digital marketing initiatives within its dealer base nationwide. “We have been working with many of GM's top dealers for years,” said David Ponn, Search Optics chief executive officer ...

11/20/2012 02:48 AM

Asia lags in digital marketing - ZDNet

ZDNet Asia lags in digital marketing ZDNet Summary: Companies in the region understand the importance of digital marketing, but many do not have a comprehensive roadmap or use data correctly to better engage with customers online. Ellyne Phneah. By Ellyne Phneah | November 20, 2012 -- 09:43 ... Digital Marketing Not the First Priority for Asia-Pacific MarketersKoMarketing Associates Asia's marketers willing but not able to implement digital marketing: AdobeCampaign India Digital ad spend will double over next few years, Adobe report findsThe Australian Marketing magazine Australia -CommsDay all 24 news articles »

11/28/2012 10:17 PM

Digital Marketing: 10 Tips to Boost Business - Newsday

Digital Marketing: 10 Tips to Boost Business Newsday Digital Marketing: 10 Tips to Boost Business. Shelter Island , NY 631-749-0042. Event overview; More events at this venue. Be the first to rate: 0. Click to rate. When: Fri. 11/30 7 p.m.. Where: Shelter Island Library 37 N. Ferry Rd. Shelter Island, NY ...

11/28/2012 10:12 PM

Holiday Wish List: What Digital Marketers Want - ClickZ

Holiday Wish List: What Digital Marketers Want ClickZ SES Chicago was one of the most interactive events I have attended in a very long time. I spent time with marketers and solicited their views on what they wanted from their digital media efforts. Here is a compilation of the perfect marketing wish list ...

social media - Google News

Google News

11/28/2012 06:35 PM

Obama takes 'fiscal cliff' battle to social media - Los Angeles Times

Los Angeles Times Obama takes 'fiscal cliff' battle to social media Los Angeles Times WASHINGTON â€Â" Seeking to leverage the momentum of his reelection victory for a partisan budget battle, President Obama called on Americans to use social media to pressure Congress in his efforts to keep tax breaks for most Americans while raising taxes ... SOCIAL MEDIA ENTERS FISCAL CLIFF DEBATE [VIDEO]FOX News Radio Obama promoting fiscal cliff agenda on social media with My2K hashtagNewser all 5,592 news articles »

11/28/2012 04:27 PM

New social media tools for an old-school job searcher - Kansas City Star

The National Law Journal New social media tools for an old-school job searcher Kansas City Star Using social media to advance one's career is a no brainer … to people who use social media. That leaves out workers and would-be workers who aren't big online users. For people who don't do much beyond email or web page browsing, here's a primer on ... More Employers Creating Social Media Policies for the WorkplaceThe National Law Journal Six ways to use social media in your job searchLeavenworth Times City's top leaders take to social media to increase transparencyamNY Business 2 Community -Wall Street Journal (blog) all 259 news articles »

11/28/2012 04:29 PM

Social Media Will Lose Out One Way or the Other - Forbes

MarkLives.com Social Media Will Lose Out One Way or the Other Forbes A woman views the Chinese social media website Weibo at a cafe in Beijing on April 2, 2012. China's move to shut down websites and curb rumours of a political coup reveal growing nervousness ahead of the nation's first leadership transition in the ... Social Media bombs on Black FridayMarkLives.com University Turning to Social Media as Comm. ToolBoston College Chronicle The Imperceptible Impact of Social Media on Our Everyday LivesBusiness 2 Community all 4 news articles »

11/28/2012 04:12 PM

Social media impact on retailers' sales uncertain - USA TODAY

Social media impact on retailers' sales uncertain USA TODAY 2012 - Retailers may have hit record sales over the shopping weekend from Thanksgiving through Cyber Monday, but the impact of social media campaigns many of them invested in is less certain. Offerpop, which helps retailers including Amazon, Sears and ... and more »

11/28/2012 01:21 PM

Social media may have clues in Ga. student's death - San Francisco Chronicle

Social media may have clues in Ga. student's death San Francisco Chronicle ATLANTA (AP) â€Â" The parents of Jasmine Benjamin first learned from a Facebook post that their daughter had been found dead in a study room at her dorm at Valdosta State University. Now, they hope that Facebook and other social media sites could help ... and more »

11/28/2012 12:30 PM

Jodi Rudoren to get social media oversight - Politico (blog)

New York Magazine Jodi Rudoren to get social media oversight Politico (blog) The Times is taking steps to make sure that Ms. Rudoren's further social media efforts go more smoothly. The foreign editor, Joseph Kahn, is assigning an editor on the foreign desk in New York to work closely with Ms. Rudoren on her social media posts. Jodi Rudoren, NYT Jerusalem Chief, Gets Social Media Monitoring After ...Huffington Post New York Times Israel Reporter Assigned Social Media BabysitterNew York Magazine NYT Reins in Jerusalem Bureau Chief's Social Media UseCommentary Honestreporting.com -New York Times (blog) -Forward (blog) all 13 news articles »

11/28/2012 05:58 PM

In DC, Social-Media Surveillance Pays Off - Wall Street Journal

Wall Street Journal In DC, Social-Media Surveillance Pays Off Wall Street Journal These social-media analytics services are already common for businesses such as restaurants and hotel chains that want to go beyond the comment cards most customers ignore. The D.C. experiment suggests governments are beginning to mirror the private ...

11/28/2012 02:02 PM

How social media shapes global theatre - The Southeast Sun

DAWN.com How social media shapes global theatre The Southeast Sun However annoying being connected to that many people at once can be, there are some real world benefits to social media, especially in the realm of breaking information. I said all that to say this: I've watched a would-be war unfold from my living ... Sacha Dratwa, IDF Social Media Director, Forced To Restrict Facebook Profile ...Huffington Post UK all 4,837 news articles »

11/28/2012 09:13 PM

Emiratis win Social Media Awards - Khaleej Times

Emiratis win Social Media Awards Khaleej Times Noura Al Kaabi, CEO of twofour54 and member of the Federal National Council (FNC), further stressed the importance of social media. “We should use social media to drive positive change in our society, as it has become an integral part of our everyday life. and more »

11/28/2012 07:16 AM

In Sales, Social Media's Indirect Benefits Matter Most - blogs.hbr.org (blog)

Search Engine Journal In Sales, Social Media's Indirect Benefits Matter Most blogs.hbr.org (blog) There's been a lot of grumbling in sales departments about social media, for understandable reasons: It challenges reps' familiar role as information brokers and threatens to interrupt traditional, tried-and-true approaches to communicating with ... Four Steps to Integrate Social Media With Your Current Marketing PlanNational Mortgage Professional Magazine Social Media Maxima Announces New Social Media Management Program for ...Equities.com 7 Content Marketing Tips from the Best in Social BusinessSearch Engine Journal Business 2 Community -CMSWire -Folio Magazine all 40 news articles »

search marketing - Google News

Google News

11/28/2012 11:07 AM

Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? - Search Engine Land

Search Engine Land Can Search Marketers Own 'Programmatic Marketing' & 'Big Data'? Search Engine Land The one case where search marketers have 'stolen' real revenue from display teams has been within Facebook advertising (not the new FBX exchange) â€Â" when launched Facebook advertising was obviously the domain of media buyers, but when they ...

11/28/2012 02:14 PM

Microsoft ad blitz attacks Google over policy that lets money sway shopping ... - Washington Post

ITBusiness.ca Microsoft ad blitz attacks Google over policy that lets money sway shopping ... Washington Post The attack started Wednesday with a marketing campaign focused on a recent change in the way Google operates the part of its search engine devoted to shopping results. The revisions require merchants to pay Google to have their products listed in the ... Google launching new tools for SMB marketingITBusiness.ca Microsoft, Google trade barbs over shopping search resultsMarketWatch (blog) News Summary: Microsoft ads lambaste Google searchTheNewsTribune.com The Atlantic Wire -All Things Digital -Digital Media Wire all 411 news articles »

11/28/2012 11:25 AM

Bing's Ad Network gives search marketers an edge - Brafton

Brafton Bing's Ad Network gives search marketers an edge Brafton Marketers might be focusing on their holiday campaigns, but they must begin looking ahead to 2013. According to the Content Marketing Institute's latest B2C study, content marketing usage will remain widespread, with 86 percent of respondents planning ... 7 Content Marketing Tips from the Best in Social BusinessSearch Engine Journal A Beginner's Guide to Content Strategy for the Web: 10 Things You Need to KnowBusiness 2 Community Should companies outsource content marketing?Econsultancy (blog) all 40 news articles »

11/28/2012 01:46 PM

Paid search spending skyrockets over the holiday weekend - InternetRetailer.com

MediaPost Communications Paid search spending skyrockets over the holiday weekend InternetRetailer.com Paid search marketing paid off over the holiday weekendâ€Â"a trend that was particularly pronounced on Thanksgiving, according to several reports from search marketing firms released today. That spending helped traffic increase 8% over the weekend to 500 ... Paid-Search Ad Clicks Rose During US Holiday Weekend, But Investments Paid ...MediaPost Communications Strong Black Friday - Cyber Monday Weekend Signals Positive Q4 for AdvertisersPYMNTS.com all 8 news articles »

11/27/2012 11:44 AM

The 6 Most Important Things International Search Marketers Should Know To Be ... - Search Engine Land

Search Engine Land The 6 Most Important Things International Search Marketers Should Know To Be ... Search Engine Land So, what are the six most important things to do to develop this international search marketing knowledge? Attend Conferences; Identify The Knowledge Experts; Get To Know The Experts; Participate In Training Courses; Network With Similar Professionals ...

11/28/2012 03:13 AM

Search Engine Marketing Canada Company â€Â" Powerhouse Launches New and ... - Equities.com

Business 2 Community Search Engine Marketing Canada Company â€Â" Powerhouse Launches New and ... Equities.com Powerhouse Internet Marketing Inc., this Search engine marketing Canada firm, recently released their new and enhanced products and services such as social media marketing and conversion rate optimization. The latest social media marketing services ... Seeking the Long Tail: Using Search Operators to Find LinksBusiness 2 Community Propel Marketing & Design, Inc. Announces December Marketing Workshop ...Virtual-Strategy Magazine (press release) Online Marketing Toronto Company - Powerhouse Internet Marketing Introduces ...Beaumont Enterprise all 16 news articles »

11/28/2012 06:11 AM

Platinum Marketing Group to Include Connectyx Technologies' MedFlash as ... - Equities.com

Platinum Marketing Group to Include Connectyx Technologies' MedFlash as ... Equities.com Then we help our clients support these websites with measurable and effective search marketing strategies and online marketing tactics that will drive the best quality traffic to their website. We have a dynamic approach to each search engine marketing ... and more »

11/28/2012 07:06 AM

What next for SEO? Five search trends for 2013 - The Drum

The Drum What next for SEO? Five search trends for 2013 The Drum 2012's most attention grabbing digital marketing headlines were once again reserved for social media news and trends. But there were also huge changes in the world of search marketing and SEO, driven by Google's Penguin and Panda updates. The impact ... New and Improved SEO Services with TelxwebEquities.com 2013: How Content Will Be A Driving Factor In Search RankingsBusiness 2 Community Five content marketing benefits of an industry news feedInternet Marketing News SEOptimise (blog) -Melodika.net (press release) -PRWire all 55 news articles »

11/28/2012 03:12 AM

Optometry Marketing Ideas and Strategy from ByReputation's New Optometry ... - Equities.com

Optometry Marketing Ideas and Strategy from ByReputation's New Optometry ... Equities.com With the use of organic search engine optimization, local search directories, and content marketing, ByReputation's new marketing service brings about new patients for optometry offices. To receive a free optometry marketing consult from an expert ... and more »

11/27/2012 07:07 AM

GM names Ferndale-based Search Optics as digital marketing partner - Royal Oak Daily Tribune

GM names Ferndale-based Search Optics as digital marketing partner Royal Oak Daily Tribune General Motors has named Search Optics of Ferndale a partner for digital marketing initiatives within its dealer base nationwide. “We have been working with many of GM's top dealers for years,” said David Ponn, Search Optics chief executive officer ...