digital marketing - Google News

Google News

09/05/2012 02:47 PM

Oneupweb : Digital Marketers Love Pork - StraightUpSearch

StraightUpSearch Oneupweb : Digital Marketers Love Pork StraightUpSearch At Oneupweb, we love food, almost as much as we love digital marketing…unless that food comes covered in bacon, then we love the food more. Don't believe me? Here's Erin Underwood, our perfectly proper and always awesome media planning maven on ...

09/05/2012 01:51 PM

Using digital marketing and social media to your advantage - eTurboNews

eTurboNews Using digital marketing and social media to your advantage eTurboNews Heralded as an advocate for digital marketing and its use of social media, Cape Town Tourism has recently garnered much success with an online iAmbassador campaign across Twitter and the wider web. Said CEO, Mariëtte du Toit-Helmbold: “The world ...

09/05/2012 11:56 AM

IBM Marketing Center: Swiss Army Knife For E-Commerce - InformationWeek

IBM Marketing Center: Swiss Army Knife For E-Commerce InformationWeek IBM's marketing offerings are just one aspect of its fast-growing Smarter Commerce business, but digital marketing is getting a lot of attention these days from high-profile IBM competitors including Oracle and Salesforce.com. The attention was spurred ... IBM Accelerates Smarter Commerce Through Intelligent-Guided Customer ...Embedded.com Live @ IBM Smarter Commerce Global Summit â€Â" Opening Keynote Debrief ...Internet Evolution all 30 news articles »

09/05/2012 10:59 AM

Facebook Holds Potential To Dwarf Competitors In Digital Marketing - ValueWalk

ValueWalk Facebook Holds Potential To Dwarf Competitors In Digital Marketing ValueWalk Facebook's platform, and technology is also well designed to support the type of digital marketing that will form the next paradigm of internet marketing. Additionally, Facebook Inc (NASDAQ:FB) knows almost all of our characters, as we bluntly keep on ... How Facebook can still rule the Internet economyMinneapolis Star Tribune What's not to “Like”? Facebook's fight on fakery is a page out of the Google ...Digital Trends all 10 news articles »

09/05/2012 10:05 PM

Adobe Goes End-to-End on Social - Adweek

VentureBeat Adobe Goes End-to-End on Social Adweek The latter company has been aggressively assembling what it calls Adobe's Digital Marketing Suite, a growing collection of Web analytics tools. The centerpiece of that suite is Omniture, which Adobe snatched up in 2009. The Omniture deal was followed ... Adobe Social Debuts, Offers Robust, Easy-To-Use Take On Facebook Marketing ...AllFacebook Adobe launches Social, a social marketing solution for measuring business impactVentureBeat With Social ROI Tool, Adobe Takes on SalesforceMashable TechCrunch all 6 news articles »

09/05/2012 05:13 PM

Digital agency Brand Social to open new London offices - Irish Times

Digital agency Brand Social to open new London offices Irish Times Dublin-based digital marketing agency Brand Social is poised to expand into Britain, opening new offices in London and increasing its staff numbers. The company, formerly known as The Creative District, is hoping to create six jobs at its UK base by ... Dublin-based agency has plans to socialise in central LondonIrish Independent all 2 news articles »

09/04/2012 02:58 AM

Digital marketing: Why email marketing beats display, SEO and social media in ... - Bizcommunity.com

Digital marketing: Why email marketing beats display, SEO and social media in ... Bizcommunity.com The digital age has seen the rise of various platforms that have taken traditional marketing to the world of online. In the last few years search engine optimization (SEO), display advertising, and social media have become important ingredients in most ... and more »

09/05/2012 01:51 PM

Cinedigm Entertainment Marketing Appointments Part of Plan to Ramp Up ... - Hollywood Reporter

Hollywood Reporter Cinedigm Entertainment Marketing Appointments Part of Plan to Ramp Up ... Hollywood Reporter Bruder was formerly senior director of marketing at New Video and head of digital sales and marketing form 2007 until 2011. Before that she headed online marketing for Koch Lorber Films and managed campaigns for Focus Features and Universal Marketing ... Cinedigm Entertainment Group Names Jeff Reichert VP Theatrical Marketing ...Broadcast Newsroom Cinedigm Hires Home Entertainment Marketing ExecsHome Media Magazine Cinedigm Taps Marketing Execs To Help Lead Theatrical Distribution EffortDeadline.com Chicago Tribune -TheWrap all 13 news articles »

09/05/2012 06:18 AM

Residential Finance Corp. Expands Marketing Department - PYMNTS.com

Residential Finance Corp. Expands Marketing Department PYMNTS.com (RFC), a nationwide mortgage lender, expanded its marketing department by hiring Tim Ferrell as director of digital strategy and Troy West as senior marketing analyst. These new positions support the continued expansion of RFC's marketing department ... and more »

09/05/2012 09:25 AM

Growth hacker: new marketing role, or new title? - Econsultancy (blog)

Growth hacker: new marketing role, or new title? Econsultancy (blog) Marketing, by any reasonable measurement, is a fast-evolving industry. Many of the most sought-after roles today, such as social media marketer, didn't even exist a decade ago. What does the future hold for digital marketing? One thing is for sure ...

social media - Google News

Google News

09/05/2012 09:11 PM

Social media has key role in '12 election - San Francisco Chronicle

San Francisco Chronicle Social media has key role in '12 election San Francisco Chronicle Social media prowess is on display during the Democratic National Convention in Charlotte, N.C., this week and also was at the Republican gathering last week in Tampa, Fla. The dominant platforms, Bay Area social networks Twitter and Facebook, are ... HBCU Presidents and Social MediaHuffington Post 8 Ways Social Media Can Help Get You a JobLiveScience.com Social Media Takes Center Stage in Election 2012, with Obama in the LeadNextGen Journal Equities.com -Business 2 Community -Staugnews all 136 news articles »

09/05/2012 05:57 PM

Michelle Obama wows social media, TV audience soars - Chicago Tribune (blog)

The Huntsville Times - al.com (blog) Michelle Obama wows social media, TV audience soars Chicago Tribune (blog) In social media, reaction to Michelle Obama's speech was off the charts, and Twitter was packed with messages wondering whether she would one day run for the highest office in the land herself. Mrs. Obama racked up 28,000 tweets per minute at the ... Michelle Obama wows social media, TV audience steadyOrlando Sentinel DNC day two: Social media reaction to the Democrats' message, Clinton's keynoteThe Huntsville Times - al.com (blog) Politics in Social Media: Who's Winning the Facebook Election?Business 2 Community all 22,141 news articles »

09/05/2012 09:07 PM

Social media and smartphones exposing 'millions' to cybercrime, says study - The Australian

Government Technology Social media and smartphones exposing 'millions' to cybercrime, says study The Australian AUSTRALIA'S addiction to social media and smartphones has led to a spike in the number of people falling victim to cybercrime, a new study has found. Around 5.4 million people were targeted by online criminals over the past 12 months, according to ... Report: Cybercrime Costs Consumers $110 Billion AnnuallyGovernment Technology Canadians get smart on cybersecurityITBusiness.ca all 66 news articles »

09/05/2012 06:57 PM

Social media making impact on #campaigns - Charlotte Observer

Hollywood Reporter Social media making impact on #campaigns Charlotte Observer “Social media has added a layer to conventions that wasn't there before,” said Stonehill College political science professor Peter Ubertaccio, who is in Charlotte (and tweeting) during the convention. “You'll never find a modern political convention ... DNC Dispatch: Ledbetter, Dem Speakers Soar Past GOP on Social MediaWNYC all 13 news articles »

09/05/2012 10:18 PM

With Social ROI Tool, Adobe Takes on Salesforce - Mashable

VentureBeat With Social ROI Tool, Adobe Takes on Salesforce Mashable Adobe officially launched a new suite of marketing tools on Thursday called Adobe Social, which is intended to help users better measure and understand the return on investment they get from their social media campaigns. With Adobe Social, marketers ... Adobe launches Social, a social marketing solution for measuring business impactVentureBeat all 6 news articles »

09/05/2012 11:44 PM

SA social media numbers grow steadily - Independent Online

Independent Online SA social media numbers grow steadily Independent Online The South African Social Media Landscape 2012 study states that the fastest growing age group among Facebook users in South Africa is the over-60s. Related Stories. Facebook accused of being deceptive. Cape Town - The number of people on social ... Social media crosses divides in SAITWeb Social media crossing barriersiAfrica.com Social media breaks barriers in South AfricaIT News Africa Sowetan -Memeburn all 12 news articles »

09/05/2012 01:09 PM

Under pressure, Salesforce.com drops its bid to trademark 'social enterprise' - PCWorld

TechWeekEurope UK Under pressure, Salesforce.com drops its bid to trademark 'social enterprise' PCWorld The enterprise cloud computing company, which has used the term social enterprise to highlight the use of social media and related technologies by businesses to link with customers, partners, and employees, also said it will look to remove any ... Salesforce.com drops under pressure its bid to trademark "social enterprise"Computerworld all 46 news articles »

09/05/2012 03:49 PM

Threats on social media being taken seriously by police after shooting at PQ ... - Edmonton Journal

Threats on social media being taken seriously by police after shooting at PQ ... Edmonton Journal Lt. Guy Lapointe of the SQ said the force takes all threats seriously and that he has no information that the shootings at Metropolis are linked to any threats that may have been posted on social media sites. But one concerned citizen, Stephen-Guy ... and more »

09/05/2012 04:59 PM

Verizon & Motorola announce new RAZR devices - Examiner.com

Examiner.com Verizon & Motorola announce new RAZR devices Examiner.com The Droid RAZR has had superior battery life since its introduction, so these new smartphones should be amazing! Be sure and find your Social Media Examiner on Facebook. Groovy Gadget Girl. Suggested by the author: Democrats remove the last mention ... and more »

09/05/2012 01:03 PM

Analysts: View Facebook's stock bounce cautiously - USA TODAY

USA TODAY Analysts: View Facebook's stock bounce cautiously USA TODAY Reprints & Permissions. Investors jumped back into shares of Facebook and other top social media stocks Wednesday as they wonder whether the shares have been beaten up so badly they're actually attractive. A Facebook worker waits for friends to arrive ... 2 Overpriced Social Media Stocks To Avoid NowSeeking Alpha Zuckerberg pledges not to sell his Facebook stock for at least a yearDigital Trends all 1,075 news articles »

search marketing - Google News

Google News

09/04/2012 10:19 AM

Search Marketing Insight: How To Expand Into Canada - Search Engine Journal

Search Marketing Insight: How To Expand Into Canada Search Engine Journal If you're looking to expand your search marketing program beyond the United States, put Canada on your map. With a steady rise in online advertising spend, Canada is ripe for advertisers that want to expand their reach, boost awareness, and drive sales.

09/05/2012 09:00 AM

How B2B Marketers Can Develop A Better Social Media Plan This Fall - Search Engine Land

Search Engine Land How B2B Marketers Can Develop A Better Social Media Plan This Fall Search Engine Land For B2B search engine marketers, this represents an opportunity to lead the improvement effort. Here is a rundown of initial considerations B2B marketers should consider when developing a better B2B social media program the second half of this year and ... B2B Social Networking | What's In a Name?SYS-CON Media (press release) (blog) all 6 news articles »

09/05/2012 05:12 AM

Sweet Spot Marketing Named to Inc. 500 Fastest Growing Companies - Equities.com

Sweet Spot Marketing Named to Inc. 500 Fastest Growing Companies Equities.com Sweet Spot Marketing (Sweet Spot), a leading internet marketing agency specializing in search engine optimization, paid search advertising and social media engagement, is pleased to announce that the company has been named to Inc. magazine's 500 ... and more »

09/05/2012 11:08 AM

St. Louis Online Marketing Firm Leap Clixx Positioned to Modernize Advertising - STLtoday.com

St. Louis Online Marketing Firm Leap Clixx Positioned to Modernize Advertising STLtoday.com Leap Clixx develops, implements, and tracks online marketing campaigns for businesses in St. Louis with a focus on local search engine optimization (SEO), Google Adwords management, and social media marketing. They have also created custom ... and more »

09/04/2012 10:42 AM

Content Marketing: What Are The Implications When Working On A Global Scale? - Search Engine Land

Search Engine Land Content Marketing: What Are The Implications When Working On A Global Scale? Search Engine Land Some years ago, I founded a PR business with a partner â€Â" before search engines had been invented (actually, we didn't even have email). In those olden days, when we old timers used to ride to work on horses (kidding), we used to call this “Become an ... What Were the Internet Marketing Trends of 2012? [VIDEO]Business 2 Community Google Penguin Update Will Affect Many SEO Companies, Marketing Expert ...PR Web (press release) Online SEO Course with Free Video Sessions for Small Business Announced by ...Promotion World (press release) Melodika.net (press release) -Bizcommunity.com all 43 news articles »

09/05/2012 11:25 AM

Search Loses Millions In Co-op Advertising Lost Opportunities - MediaPost Communications

MediaPost Communications Search Loses Millions In Co-op Advertising Lost Opportunities MediaPost Communications Merchants and brands could capitalize on co-op digital marketing opportunities, especially when it comes to search engine marketing for local and neighborhood stores and services, but a "very substantial portion" of co-op marketing agreements prohibit ... In a Digital World, Centralize Data, Scale and AdaptChief Marketer IAB bids to boost affiliate marketing's standingMarketing Week Co-Op Advertising Presents Untapped Financial Opportunity for the Interactive ...MarketWatch (press release) all 9 news articles »

09/05/2012 06:54 AM

PR Newswire to Discuss Agile Engagement at Content Marketing World 2012 - Sacramento Bee

PR Newswire to Discuss Agile Engagement at Content Marketing World 2012 Sacramento Bee During his presentation, entitled "The 3 Super S's for Successful Content Marketing: Syndication, Search & Social," Michael will delve into the importance of search engine visibility, social media and the syndication of content and how organizations ... and more »

08/31/2012 10:17 AM

Kenshoo: Filling the Gaps That Search Marketers Desperately Need - Search Engine Land

Search Engine Land Kenshoo: Filling the Gaps That Search Marketers Desperately Need Search Engine Land At the time (I almost started with In my day…, ha), there were many different engines other than Google and Bing that were viable options for search engine marketing such as Overture, Excite, AltaVista, AskJeeves, etc. This single value proposition of ...

09/05/2012 06:01 PM

Up Close With Twitter's New “Timeline Widgets” - Marketing Land

Co.Design Up Close With Twitter's New “Timeline Widgets” Marketing Land Search-Based Timeline For Hashtag. Here's a timeline I made doing a search for the “#smx” hashtag, the name of our SMX search marketing conference series (and SMX East comes to New York next month, so be there or be square!): Tweets about “#smx” ... 4 Tips to Using Promoted Tweets Effectively in a Social Media CrisisBusiness 2 Community all 29 news articles »

09/05/2012 07:16 PM

Mobile search ads blow desktop away with 40% higher CTR - Marketing magazine Australia

Marketing magazine Australia Mobile search ads blow desktop away with 40% higher CTR Marketing magazine Australia “Advertisers who adapt their marketing strategies to align with mobile search scenarios will ultimately win the battle for the consumer's hearts, minds and wallets.” Search ads on smart mobile devices also have a lower cost per click (CPC) than desktop ...