search marketing - Google News

Google News

11/12/2012 10:35 AM

Is Content Marketing More Valuable Than Search? - Forbes

Forbes Is Content Marketing More Valuable Than Search? Forbes I started Scripted.com with my co-founder in late 2011, and since then, we have been featured on numerous Web publications. We recently analyzed the effectiveness that these articles have had for the company, and discovered that content marketing ...

11/12/2012 06:09 AM

Google search engine updates may be harming your company's online marketing - Bizjournals.com (blog)

Brafton Google search engine updates may be harming your company's online marketing Bizjournals.com (blog) Most business owners, executives and marketers know that the Internet has become the primary source of information for businesses and consumers planning to purchase goods and services. Roughly 80 percent of Internet users turn to it for research on ... 3 Enterprise SEO Strategies for 2013Forbes Global SEO beyond Google: Search giant's market share slips in the UKBrafton Book Review: OptimizeBusiness 2 Community SBWire (press release) -Melodika.net (press release) -PRWire all 27 news articles »

11/12/2012 10:07 AM

Search marketing firm Kenshoo raises $12 million - InternetRetailer.com

Search marketing firm Kenshoo raises $12 million InternetRetailer.com Kenshoo Inc., which provides software to help retailers manage paid search and online marketing programs, has raised $12 million in a funding round. Tenaya Capital led the funding round, which also included existing Kenshoo investors Sequoia Capital, ...

11/12/2012 07:20 AM

Does Mobile Search Matter In A Multiscreen World? - Search Engine Land

Search Engine Land Does Mobile Search Matter In A Multiscreen World? Search Engine Land MobileNet, along with WAP search, dotMobis, iMode et al may be distant memories for most these days; however, mobile search and catering to a specific platform with websites and marketing matters as much (if not more, since there are more mobile users ... and more »

11/12/2012 08:35 AM

Wiley Announces Search and Social: The Definitive Guide to Real-Time Content ... - iCrossing UK

Wiley Announces Search and Social: The Definitive Guide to Real-Time Content ... iCrossing UK Search and Social, written by Rob Garner, vice president of Strategy at iCrossing, discusses how marketers can combine social media, search and content marketing to build connected brands in real time. Search and Social provides detailed steps that ... and more »

11/12/2012 09:04 AM

Google Search Tools Button â€Â" A Must for Content Marketers - Business 2 Community

Business 2 Community Google Search Tools Button â€Â" A Must for Content Marketers Business 2 Community The key to this great tool is the power of the [SEARCH TOOL BOX] This feature allows you to drill-down and find this type of information. This information is great for content marketers and to me it really brings home the fact that content that is ... The Importance Of Setting Up Google+ AuthorshipMarketing Land all 3 news articles »

11/12/2012 12:57 AM

Frost & Sullivan: Online search advertising outperforms all - surpassing ... - Sacramento Bee

Frost & Sullivan: Online search advertising outperforms all - surpassing ... Sacramento Bee Yahoo! Search Marketing's alliance with ninemsn's Bing saw strong revenue growth during FY2012. "By leveraging the strength of both players â€Â" Yahoo! Search Marketing's strength in media and sales relationships and Bing's strength based on Microsoft's ... and more »

11/12/2012 06:01 AM

Resolution Media Gains Autonomy, May Extend New Search Platform To All ... - MediaPost Communications

MediaPost Communications Resolution Media Gains Autonomy, May Extend New Search Platform To All ... MediaPost Communications Omnicom's search group began using Autonomy's Optimost Campaign platform earlier this month to manage parent company Hewlett-Packard's search engine marketing efforts, Andrew Joiner, general manager for emerging technology and marketing at ...

11/12/2012 01:50 AM

[Biz Takeouts Podcast] 45: Search marketing - Bizcommunity.com

[Biz Takeouts Podcast] 45: Search marketing Bizcommunity.com Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out how search marketing, SEO and SMO can be used to improve a company's visibility online.

11/12/2012 06:46 PM

Search adverting sprints past directories - B&T Marketing & Media

AdNews Search adverting sprints past directories B&T Marketing & Media Search Marketing's strength in media and sales relationships and Bing's strength based on Microsoft's technology expertise, Yahoo! Search Marketing is positioning itself in the market as an alternate provider with strong performance, efficiency and ... Online directories' downward trend to defy digital growthAdNews all 2 news articles »

mobile marketing - Google News

Google News

11/12/2012 03:13 PM

Why Mobile Advertising Is Such a Headache for Marketers - Mashable

Why Mobile Advertising Is Such a Headache for Marketers Mashable For marketers, though, there's a big difference between mobile advertising and the desktop kind. The term refers to an ecosystem created by Apple for the iPhone in 2007 that has since evolved to include tablets and may in time creep onto the desktop as ... and more »

11/12/2012 01:08 AM

Eat@ smartphone app provides 'complete' mobile marketing solution for ... - BigHospitality.co.uk

BigHospitality.co.uk Eat@ smartphone app provides 'complete' mobile marketing solution for ... BigHospitality.co.uk Experienced app developer Appdragon has launched a smartphone application for enables restaurants to take complete mobile marketing control by allowing them to send bespoke offers to customers and potential customers by text message. Eat@ allows ...

11/12/2012 05:02 AM

Mobile Promotions Market: Mobile Advertising and Interaction Industry Analysis ... - Sacramento Bee

Mobile Promotions Market: Mobile Advertising and Interaction Industry Analysis ... Sacramento Bee ReportsnReports.com updates its store with "Mobile Advertising / Promotions and Consumer Enabled Product Authentication with Smart Phones" market research report. This new report embraces and analyses the new and occasionally bewildering world of ... and more »

11/11/2012 05:40 PM

Rovio And Madhouse Announces Strategic Partnership In Mobile Marketing For ... - Music Indistry News Network

Rovio And Madhouse Announces Strategic Partnership In Mobile Marketing For ... Music Indistry News Network This evening at Angry Birds' Star Wars Press Conference, held at the Oriental Pearl TV Tower in Shanghai, Rovio and Madhouse announced their strategic partnership in mobile marketing in China. Rovio, famous for their wildly popular mobile game and ... and more »

11/12/2012 07:56 AM

Best Mobile Apps and Best Mobile Websites to Be Named by Web Marketing ... - Sacramento Bee

Best Mobile Apps and Best Mobile Websites to Be Named by Web Marketing ... Sacramento Bee 12, 2012 /PRNewswire/ -- The Web Marketing Association judges will select the best mobile applications and the best mobile websites of 2013 in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are ... and more »

11/12/2012 09:46 AM

GLM expands web market reach via acquisition of VWM's ecommerce events ... - Home Textiles Today

EcommerceBytes GLM expands web market reach via acquisition of VWM's ecommerce events ... Home Textiles Today White Plains, N.Y. -- GLM has acquired the events group of Vertical Web Media (VWM), including Internet Retailer Conference & Exhibition (IRCE) as well as two allied events - Internet Retailer Mobile Marketing & Commerce Forum (MMCF) and Internet ... GLM acquires e-commerce events group from Vertical Web MediaBtoB Magazine GLM Acquires Events From Vertical Web MediaMinonline (subscription) all 5 news articles »

11/12/2012 11:51 AM

Infographic: Integration Critical to Digital Marketing, Often Lacking - CMSWire

SmartHouse Infographic: Integration Critical to Digital Marketing, Often Lacking CMSWire In terms of integration with other consumer touchpoints, email is most often integrated with social media (62%), followed by CRM data (56%) and mobile marketing (37%). Success rates are lower, peaking at 57% for CRM and only 47% for social and 40% for ... Harvey Norman selects Lyris digital marketing platformiTWire Harvey Norman targets online customersComputerworld Australia Harvey's Hire US Guru To Boost E-CommChannelNews all 17 news articles »

11/12/2012 06:25 AM

Facebook Mobile App Install Ads Now Measured by Localytics - PYMNTS.com

Facebook Mobile App Install Ads Now Measured by Localytics PYMNTS.com Facebook is the newest mobile advertising platform supported by Localytics' app marketing platform. Facebook made mobile app install ads available to all developers in October, providing them a new channel to reach a highly relevant audience for their ... and more »

11/12/2012 07:20 AM

Does Mobile Search Matter In A Multiscreen World? - Search Engine Land

Search Engine Land Does Mobile Search Matter In A Multiscreen World? Search Engine Land MobileNet, along with WAP search, dotMobis, iMode et al may be distant memories for most these days; however, mobile search and catering to a specific platform with websites and marketing matters as much (if not more, since there are more mobile users ... Google launches third-world mobile web land grabRegister all 616 news articles »

11/12/2012 10:29 AM

Mobile Advertising: Success Clues - Business 2 Community

Business 2 Community Mobile Advertising: Success Clues Business 2 Community However successful you might be working in display advertising, you've got so many ways for further development ahead of you, if you're not paying sufficient attention to mobile ads yet. That's majorly so, as it's the mobile sector, which has become a ...

internet marketing - Google News

Google News

11/12/2012 05:43 PM

Denver Cyber Security Announces Merger with Web Development Firm Denver ... - The Herald | HeraldOnline.com

Denver Cyber Security Announces Merger with Web Development Firm Denver ... The Herald | HeraldOnline.com 12, 2012 â€Â" /PRNewswire-iReach/ -- Denver Cyber Security, an IT security firm providing custom solutions for companies throughout the state of Colorado, has recently been acquired by internet marketing and web development firm Denver Web Services. and more »

11/12/2012 10:16 PM

Marketing doesn't have to be expensive - News & Observer

Marketing doesn't have to be expensive News & Observer In a rural city like Lake Lure, N.C., you are going to spend more on print or radio than on Internet marketing. So, it basically boils down to knowing where you are and knowing your audience. Q: When should a business owner consider hiring a marketing ...

11/12/2012 06:09 AM

Google search engine updates may be harming your company's online marketing - Bizjournals.com (blog)

Forbes Google search engine updates may be harming your company's online marketing Bizjournals.com (blog) Most business owners, executives and marketers know that the Internet has become the primary source of information for businesses and consumers planning to purchase goods and services. Roughly 80 percent of Internet users turn to it for research on ... Book Review: OptimizeBusiness 2 Community RankPop Keeps Clients on Top of Google with Powerful SEO Marketing Service ...SBWire (press release) Secrets For Choosing The Right SEO CompanyPRWire Melodika.net (press release) all 27 news articles »

11/11/2012 05:13 AM

IM With Jamie 3.0: Review Examines Jamie Lewis' Updated Internet Marketing ... - Midland Daily News

IM With Jamie 3.0: Review Examines Jamie Lewis' Updated Internet Marketing ... Midland Daily News HonestyFirstReviews.com releases a review of IM With Jamie 3.0, a newly updated training course from internet marketing millionaire Jamie Lewis which teaches aspiring internet marketers the secrets to becoming successful online. Los Angeles, CA ... and more »

11/12/2012 09:01 AM

Avital Web is Now a Google AdWords Certified Partner - Sacramento Bee

Avital Web is Now a Google AdWords Certified Partner Sacramento Bee Internet marketing professionals must follow Google's guidelines, pass exams and prove their abilities before they can achieve this coveted certification. Once the company has achieved certification, it is not just ready to begin managing client ... and more »

11/12/2012 10:41 AM

A digital marketing guide to prepare for Small Business Saturday - Washington Post (blog)

Business 2 Community A digital marketing guide to prepare for Small Business Saturday Washington Post (blog) With Facebook recently announcing 1 billion users online, their audience is too big to be dismissed. Whether setting up a Facebook page, organizing events or building a fan base, social media marketing plans for Small Business Saturday are a must. Social Media Comes of Age on Election Night and Numero Uno Web Solutions ...PR Web (press release) 5 Simple Tips To Improve Your Social Media MarketingBusiness 2 Community What makes a good community manager?Econsultancy (blog) all 43 news articles »

11/12/2012 07:56 AM

Best Mobile Apps and Best Mobile Websites to Be Named by Web Marketing ... - Sacramento Bee

Best Mobile Apps and Best Mobile Websites to Be Named by Web Marketing ... Sacramento Bee 12, 2012 /PRNewswire/ -- The Web Marketing Association judges will select the best mobile applications and the best mobile websites of 2013 in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are ... and more »

11/12/2012 09:46 AM

GLM expands web market reach via acquisition of VWM's ecommerce events ... - Home Textiles Today

EcommerceBytes GLM expands web market reach via acquisition of VWM's ecommerce events ... Home Textiles Today GLM expands web market reach via acquisition of VWM's ecommerce events group. White Plains, N.Y. -- GLM has acquired the events group of Vertical Web Media (VWM), including Internet Retailer Conference & Exhibition (IRCE) as well as two allied events ... Internet Retailer Sells Conference Unit to GLMEcommerceBytes GLM acquires e-commerce events group from Vertical Web MediaBtoB Magazine GLM Acquires Events From Vertical Web MediaMinonline (subscription) all 5 news articles »

11/12/2012 12:03 PM

The Business Mailing List Quick Prompts - Business 2 Community

The Business Mailing List Quick Prompts Business 2 Community Lately, there have been a great number of mailing list providers showing up all over the Internet along with the exponential increase of online business. This increases the probabilities of an oblivious firm to fall prey to the hands of brokers who ...

11/12/2012 08:10 PM

Veterans Day 2012 Reminds the Buy Real Marketing Team on the Importance of ... - Equities.com

Veterans Day 2012 Reminds the Buy Real Marketing Team on the Importance of ... Equities.com Buy Real Marketing, the leading provider of web 2.0 business applications, relates to the representation that Veterans Day 2012 brings to people not only in the military service but also in business. Loyalty to service and the US country giving back ... and more »

social media - Google News

Google News

11/12/2012 10:34 PM

Athletic departments eye new social media limits - Manteca Bulletin

San Francisco Chronicle Athletic departments eye new social media limits Manteca Bulletin NEW YORK (AP) - Charlie Weis has a simple policy for his players when it comes to social media. "Don't be stupid," the Kansas football coach said. "That's a good way to start. When the guys go on Twitter and say stupid things, I'm forced to say things. People 'unliking' Romney on FacebookCNN Social media and the election: Any impact?San Francisco Chronicle Mitt Romney's Social Media Friends Abandon Him After 2012 ElectionGossip On This WALA-TV FOX10 -Philadelphia Inquirer -The Age all 117 news articles »

11/12/2012 05:45 PM

Social Media Butterflies Need Content Plans - HispanicBusiness.com

Technorati Social Media Butterflies Need Content Plans HispanicBusiness.com More and more small businesses are becoming social media butterflies, trying to grow their business by flitting from one social media platform to another. Flittering from Facebook to Twitter to Instagram to Google+ to the next big social media platform ... Small businesses get personal with social mediaUSA TODAY Twitter, Facebook, LinkedIn: Does your communication style depend on the ...Mother Nature Network (blog) 3 simple but effective social media tips for small businessesBizjournals.com (blog) Investorplace.com -Techzone360 -Technorati all 43 news articles »

11/12/2012 04:56 PM

Group turns to social media to rally support for Papa John's amid liberal backlash - Fox News

Group turns to social media to rally support for Papa John's amid liberal backlash Fox News The conservative group has hatched a social media-based campaign that centers on encouraging people to buy a pizza pie at a Papa John's store, taking a photo of the outing and then posting it on a Facebook page or tweeting it. “We just wanted to stand ... and more »

11/12/2012 07:05 AM

Social Media Game Plan Equals Higher Profits - InformationWeek

Social Media Game Plan Equals Higher Profits InformationWeek Social media is why some companies fail and others succeed, according to author Mark Fidelman. In his new book, Socialized! How the Most Successful Businesses Harness The Power of Social, due out Nov. 15, Fidelman writes about how successful ... and more »

11/12/2012 07:01 PM

China's State Council Says `No Comment' to Social Media - Bloomberg

Morning Whistle China's State Council Says `No Comment' to Social Media Bloomberg Is it possible to understand public opinion without actually having to listen to it? In the corridors of Chinese power, the answer is yes. Take the curious case of China's State Council, the country's highest governmental body, and its recent move to ... Why Chinese People Are Getting Sick of Chinese Social MediaThe Atlantic all 6 news articles »

11/12/2012 05:24 AM

Mayor Michael Bloomberg, Superstorm Sandy, and Social Media: A New York ... - Forbes

NDTV Mayor Michael Bloomberg, Superstorm Sandy, and Social Media: A New York ... Forbes When Superstorm Sandy hit, many people turned to social media for news. (Image credit: Getty Images via @daylife). Superstorm Sandy surged. Saltwater suffocated the Brooklyn Battery tunnel. Downtown subway entrances choked with storm water. Hurricane #Sandy: Socializing Traditional MediaBusiness 2 Community all 847 news articles »

11/12/2012 02:20 PM

How social data is changing the way we do business - ZDNet

How social data is changing the way we do business ZDNet It's a familiar litany now, that the openness and transparency of social media will unleash a wide range of compelling outcomes for our organizations, if we'll only embrace it. While there is little doubt that social media is one of the great ... and more »

11/12/2012 08:41 PM

BC turns to social media for tsunami warnings - Vancouver Sun

BC turns to social media for tsunami warnings Vancouver Sun VICTORIA -- The province is planning a social media push and new email notifications to send out warnings the next time a tsunami threatens coastal communities. Justice Minister Shirley Bond and Emergency Management B.C. director of operations Chris ... and more »

11/12/2012 10:49 PM

Political Journalism, Social Media and the Election - Patch.com

Political Journalism, Social Media and the Election Patch.com Throughout the debate, moderator Merrill Brown, director of the university's School of Communication and Media, asked the speakers about the impact the traditional news media and social media played in the recent presidential election. The following is ... and more »

11/12/2012 10:10 AM

Can Social Media Make #PolarBearWeek the Next Shark Week? - Mashable

Can Social Media Make #PolarBearWeek the Next Shark Week? Mashable Though Polar Bear Week doesn't have Shark Week's 25-year history, it does have one big advantage starting off: social media. Explore.org aims to use new media to rapidly build awareness for the devastating effects climate change is having on the lives ... and more »