search marketing - Google News

Google News

10/03/2012 05:23 AM

SESNordic Speaks at Search Marketing Expo - SMX Stockholm 2012 - Get 15 ... - The Herald | HeraldOnline.com

SESNordic Speaks at Search Marketing Expo - SMX Stockholm 2012 - Get 15 ... The Herald | HeraldOnline.com Search Marketing Expo - SMX Stockholm 2012 - The World's leading Search Engine Marketing Conference. SMX Stockholm will take place on 15th - 16th Oktober 2012 at Munchen Bryggeriet (Munich Brewery), Stockholm in Sweden. The conference will be ...

10/03/2012 04:14 AM

The Search Agency Unveils h(SEO) to Address Modern Day Search Behavior - Sacramento Bee

MediaPost Communications The Search Agency Unveils h(SEO) to Address Modern Day Search Behavior Sacramento Bee LOS ANGELES, Oct. 2, 2012 -- /PRNewswire/ -- The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced the launch of h(SEO) for performance-driven online marketers. h(SEO) is a new ... Search Marketing SpecialistBizcommunity.com SEO metrics that matter: Insights from SMX EastBrafton Social Content Impacts Search Agency SEO Biz ModelsMediaPost Communications MarketingProfs.com (subscription) -socalTech.com all 85 news articles »

10/03/2012 06:13 PM

Japan Becoming New Growth Market For Search Marketers - MediaPost Communications

MediaPost Communications Japan Becoming New Growth Market For Search Marketers MediaPost Communications Search platform companies continue to step up an entrance into Japan to support the local market. In the past month, Kenshoo launched Kenshoo Portfolio Optimizer. Then Marin Software opened an office, signing a deal with Criteo that allows their mutual ... Marin Software, Criteo Partner in Japan for Unified Search and Performance ...ADOTAS all 2 news articles »

10/03/2012 02:59 PM

The Marketing Tactic that Social Media Marketers Often Forget - Business 2 Community

The Marketing Tactic that Social Media Marketers Often Forget Business 2 Community There is one very core marketing tactic that should be woven into every part of your digital marketing. It is boring, it can be technical but it is essential. This tactic is sometimes described in code. That code is “SEO”. Let me decipher the code ... SEO And Social Media Statistics For Australia In 2012Multilingual Search all 4 news articles »

10/03/2012 08:43 AM

Digital Marketing Strategies for the 2012 Holiday Season - iMedia Connection (blog)

Digital Marketing Strategies for the 2012 Holiday Season iMedia Connection (blog) Paid search marketing is one of the most sought after services this time of year and retailers should not wait to start implementing a search marketing strategy. In 2011, clients increased their paid search budgets by 31% to ensure their brand stood ...

10/03/2012 05:34 PM

Michiel Timmerman: The search for alpha - Money Marketing

Money Marketing Michiel Timmerman: The search for alpha Money Marketing We are in a low return environment. We have had a good run in equity markets, helped by the ECB, and the US Fed; reasonable valuations; and investors' generally underweight positions and it may continue for a while. But reality will come back as the ...

10/03/2012 11:13 AM

Search Retargeting: The Must-Have Media Tactic For Q4 - Search Engine Land

Search Engine Land Search Retargeting: The Must-Have Media Tactic For Q4 Search Engine Land As we rapidly enter the busiest period for the year for retailers, many are turning to Search Retargeting as the keystone for their digital marketing programs. Whereas in Q4 2011 many dipped a toe into the pixeled waters to test out its effectiveness ...

10/02/2012 08:12 AM

Search Week in NYC with #SMX Conference and Workshops - Search Engine Journal

Search Week in NYC with #SMX Conference and Workshops Search Engine Journal Search Marketing Expo East kicked off yesterday with a handful of pre-conference workshops. The six workshops provided intense day-long focus on topics like international search, advanced AdWords, SEO training, advanced local marketing, and Facebook ...

10/03/2012 06:29 AM

SMX Social Media Marketing Agenda & Keynotes Posted â€Â" Register Now for ... - Search Engine Land

NBCNews.com SMX Social Media Marketing Agenda & Keynotes Posted â€Â" Register Now for ... Search Engine Land Get the insight and tactics you need to solve your challenges and take your social media efforts to the next level. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Register by October 13 for the lowest rates on this valuable deep dive ... Social Media ROI Statistics for AdWeekBusiness 2 Community all 121 news articles »

10/03/2012 05:13 AM

Why Quality Score is One of the Least Important AdWords Metrics - Search Engine Watch

Why Quality Score is One of the Least Important AdWords Metrics Search Engine Watch Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me of a totally different topic: the way pharmaceutical companies sell us unnecessary and harmful drugs that keep us from getting healthy ... and more »

mobile marketing - Google News

Google News

10/03/2012 04:16 PM

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer - The Herald | HeraldOnline.com

MediaPost Communications Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer The Herald | HeraldOnline.com Additionally, he addressed the hurdles that brands face in the evolving mobile marketing space. "One excuse on why we don't want to go into mobile is that we claim it is complicated. That no longer works and is far from the truth," said Stengel. He ... MMA Advises 7% Mobile Ad Spend, Agencies Buy LowerMediaPost Communications Sound Bytes from SM2: Marketers Place Their Bets and Dollars in MobileIT News Online all 22 news articles »

10/03/2012 06:20 AM

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead - Sacramento Bee

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead Sacramento Bee Ad Shark's corporate mission is to capitalize on the explosive growth of the mobile marketing industry, which some analysts have estimated to be increasing at an annual rate of about 100% per year and which by some estimates will reach $47 Billion ...

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...

10/03/2012 09:20 PM

MMA Announces the Smarties™ Award Winners - The Herald | HeraldOnline.com

MMA Announces the Smarties™ Award Winners The Herald | HeraldOnline.com NEW YORK, Oct. 3, 2012 â€Â" /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, tonight reveals the 2012 Smarties™ winners after receiving close to 500 submissions across 19 ... and more »

10/03/2012 01:24 PM

Twitter: Huge mobile use makes us ideal for real-time marketing - CNET (blog)

Twitter: Huge mobile use makes us ideal for real-time marketing CNET (blog) Just a couple of hours after Twitter unveiled a new feature for big brands that will allow them to embed surveys in tweets, at a session called "Building a real-time brand" At Advertising Week in New York, Twitter President of Revenue Adam Bain and ... and more »

10/02/2012 01:17 PM

Mobile Takes Center Stage at Advertising Week 2012 - Huffington Post (blog)

Mobile Takes Center Stage at Advertising Week 2012 Huffington Post (blog) If the programming during Advertising Week 2012 is any indication of what is important to marketers today, then mobile marketing is certainly top of mind. With not one, but three full days of events dedicated to mobile marketing and advertising ...

10/03/2012 03:29 PM

T-Mobile moves to boost pre-paid services - USA TODAY

Charlotte Observer T-Mobile moves to boost pre-paid services USA TODAY 2012 - T-Mobile USA's merger with MetroPCS Communications is a move by the nation's fourth-largest wireless carrier to cement its place in an increasingly competitive market and focus more on attracting price-sensitive customers, analysts say. After ... T-Mobile on the attack: plans 4G LTE Denver launch in mid-2013, may acquire ...Denver Post (blog) T-Mobile And MetroPCS Seek CompatibilityMediaPost Communications T-Mobile CEO Talks Up MetroPCS Acquisition in Social Charm Offensivebrandchannel.com Charlotte Observer -Bismarck Tribune all 1,468 news articles »

10/02/2012 12:49 AM

Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution Direct Marketing News Brands need to refine their creative content on mobile devices and agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing, the panels recommended. “Whether you get to 7% or not ...

10/03/2012 02:47 AM

Two effective applications of mobile marketing for small businesses - Bizcommunity.com

Two effective applications of mobile marketing for small businesses Bizcommunity.com Mobile Marketing is communicating with a consumer through a cellphone to send a simple marketing message, introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. The mobile phone market has exploded ...

10/03/2012 05:48 PM

Mondelez Looks to Pair Mobile Startups With Its Brands and Investors - brandchannel.com

AdAge.com Mondelez Looks to Pair Mobile Startups With Its Brands and Investors brandchannel.com With a tagline of "The Future in 90 Days," the two-day old company's new Mobile Futures program was announced at the Mobile Marketing Association's Advertising Week conference in New York. The program is structured in two phases: scaling startup ... Mondelez Searching for Startup Partners as it Boosts MobileAdAge.com Mondelez Launches Mobile Startup ProgramMediaPost Communications all 4 news articles »

digital marketing - Google News

Google News

10/03/2012 08:43 AM

Digital Marketing Strategies for the 2012 Holiday Season - iMedia Connection (blog)

Digital Marketing Strategies for the 2012 Holiday Season iMedia Connection (blog) Digital marketing is a great solution for retailers looking to target consumers throughout the holiday season. With multiple channels to choose from including email marketing, search marketing, affiliate marketing and mobile marketing, retailers should ...

10/03/2012 06:19 AM

Digital Marketing Agency Growth an Economic Bellwether? - Sacramento Bee

Digital Marketing Agency Growth an Economic Bellwether? Sacramento Bee SALT LAKE CITY, Oct. 2, 2012 -- /PRNewswire/ -- National digital marketing agency Axis41 (http://www.axis41.com) is seeing a client trend that's showing up as a "great growth opportunity," according to Reed Wright, a founding partner of the firm.

10/02/2012 06:15 PM

At Ad Week, the Vital Role of Digital Marketing - New York Times

New York Times At Ad Week, the Vital Role of Digital Marketing New York Times THE fundamental things apply as time goes by, according to the song. So, too, with each year that goes by, Advertising Week in New York becomes more fundamentally about digital, mobile and social media, underscoring how they have become fundamental ... and more »

10/03/2012 02:03 PM

Adigami Takes On Digital Marketing Analytics - socalTech.com

Adigami Takes On Digital Marketing Analytics socalTech.com Newport Beach-based Adigami, which develops digital media analytics tools, said today that it has launched a new product to help users do cross-channel marketing analytics. The firm said the cloud-based service helps users create reports which connect ...

10/03/2012 10:44 PM

Six Digital Takeaways from the Denver Debate - Forbes

Six Digital Takeaways from the Denver Debate Forbes Voted Up will stay away from the winner-loser discussion, as we watched the debate with an eye on the digital marketing angle of the Denver do-se-do. Here are our six digital takeaways from the debate: The New Analysis: Call the Debate Before it's Over ... and more »

10/03/2012 09:14 AM

By the Numbers: Naked Lime Marketing Marks a Banner Year - Sacramento Bee

By the Numbers: Naked Lime Marketing Marks a Banner Year Sacramento Bee These are just a handful of the ways over the last 365 days that Naked Lime Marketing has shared a consistent message with automotive retailers: the power of one vendor for all of a dealer's traditional and digital marketing, advertising, and web ...

10/03/2012 09:16 AM

A Look at Xhibit's (NBMF) Digital Marketing Products & Tools - TheOTCInvestor.com

A Look at Xhibit's (NBMF) Digital Marketing Products & Tools TheOTCInvestor.com Currently, the company provides five complementary digital marketing tools offering digital advertising services and social media reach to businesses of all sizes. XI United and Lead Revolution™ form the core of its business, while supplemental ...

10/02/2012 12:49 PM

[x+1] Origin Digital Marketing Hub Now Available With Oracle RightNow CX ... - Destination CRM

[x+1] Origin Digital Marketing Hub Now Available With Oracle RightNow CX ... Destination CRM [x+1], a provider of digital marketing and data management software, today announced the integration of the Origin Digital Marketing Hub with Oracle's RightNow CX Cloud Service. This integration will allow RightNow CX users to take full advantage of ... [x+1] Origin Digital Marketing Hub Now Integrated With Oracle RightNow CX ...MarketWatch (press release) all 31 news articles »

09/29/2012 02:21 AM

Digital spreads wings: HITS Digital Marketing Summit 2012 - Chicago Tribune

Digital spreads wings: HITS Digital Marketing Summit 2012 Chicago Tribune The chaos of growth and change roils hardest in Hollywood's digital-marketing departments, which control roughly 10% of any studio movie's marketing dollars -- a share that's exploded from the scrawny six-figure online spends of just a handful of years ... and more »

10/02/2012 08:40 AM

DealerTrack buys digital marketing company for $48.9 million - Newsday

DealerTrack buys digital marketing company for $48.9 million Newsday Lake Success-based DealerTrack Holdings Inc., which manufactures software for auto dealers, said on Tuesday that it had acquired a digital marketing company for $48.9 million. Launched in 2005, ClickMotive Lp is based in Plano, Texas, and produces ...

social media - Google News

Google News

10/03/2012 10:49 PM

Romney's 'Big Bird' debate comment stirs social media - USA TODAY

Romney's 'Big Bird' debate comment stirs social media USA TODAY Romney's 'Big Bird' debate comment stirs social media. On Politics. Melanie EversleyShare. Comments. bigbird. Sesame Street's Big Bird, seen here on the set of the show in New York City in October 2009, played a role in Wednesday night's presidential ... and more »

10/03/2012 08:41 AM

Putting Social Media Data in Perspective - Huffington Post

All Things Digital Putting Social Media Data in Perspective Huffington Post While marketers have always recognized the importance of understanding the consumer, social media has given rise to a whole new era of 'digital eavesdropping,' opening up new ways for brands to listen to customers' online conversations, opinions and ... America's Town Hall Moves OnlineAll Things Digital What did Social Media Week teach us?Crain's Chicago Business (blog) How couples can make social media safe for their relationshipsChambersburg Public Opinion Business 2 Community -Enterprise Irregulars -Search Engine Land all 117 news articles »

10/03/2012 11:24 AM

Social media analysis: Health care remains No. 1 topic ahead of Obama ... - NBCNews.com

WPTV Social media analysis: Health care remains No. 1 topic ahead of Obama ... NBCNews.com For this report, NBCPolitics.com analyzed 3.46 million social media posts using ForSight, a data platform developed by Crimson Hexagon Inc., which many research and business organizations have adopted to gauge public opinion in new media. More social ... Debate Moderators Largely Bypass Social Media In Preparing QuestionsHuffington Post Social media world clear on winner of first presidential debateSHSU Houstonian Online Social Media Takes Big Role In Debate Watch PartyKBTX WPTV -Central Florida News 13 -Newser all 22,365 news articles »

10/03/2012 07:37 AM

Social Media and the Presidential Debates - Huffington Post

Business 2 Community Social Media and the Presidential Debates Huffington Post But don't simply use social networks to take the temperature of particular topics, so to speak. Integrate them fully in the debate platform. Social media will be to this election what television was to the 1960 victory of John Kennedy, and what radio ... First Presidential Debate Today, Expect Social Media to Play a Major RoleBusiness 2 Community Be a part of the social conversation during debate9NEWS.com A social TV preview ahead of tonight's big debateLost Remote WBEZ (blog) all 138 news articles »

10/03/2012 12:47 PM

Social media drove The Weather Channel to begin naming winter storms - Houston Chronicle (blog)

Social media drove The Weather Channel to begin naming winter storms Houston Chronicle (blog) In the modern social media world things are going to get tagged and we need a hashtag for events. This prompted us to look hard it at through the winter last year, and ask can we do this? If we don't do this, we decided, somebody is going to do this ... and more »

10/03/2012 11:05 PM

Berman: Detroit chief caught in social media trap - The Detroit News

Berman: Detroit chief caught in social media trap The Detroit News In case you'd forgotten that Evans and Godbee had each dated the same police officer two years ago, Evans provided a timely social media reminder that he had been penalized permanently â€Â" Bing fired him. (At the time, Bing was also said to be upset by ... and more »

10/03/2012 02:59 PM

FBI using social media to look for Mass. terrorism suspect - NECN

San Francisco Chronicle FBI using social media to look for Mass. terrorism suspect NECN Though they won't comment on the timing, Wednesday, the FBI launched a social media campaign and put up a reward of $50,000 for information leading to the arrest of Abousamra. The 31-year-old computer programmer and UMass Boston graduate was ... FBI Says It's Tracking 'Wanted Terrorist' Using Facebook, TwitterCBS Local all 362 news articles »

10/03/2012 10:00 PM

Social media at forefront - Boston Herald

Social media at forefront Boston Herald From Xbox Live's real-time polling to the hilarious, hot-headed commentary on Twitter, the debate about the debate unfolded on social media channels last night â€Â" often in uproarious virtual fashion. Near the end, the hashtag #debate had 72.9 million ...

10/03/2012 10:42 PM

Social media smackdown - The Knox Student (blog)

Social media smackdown The Knox Student (blog) “I don't have any access to social media … it's more of a personal choice. But I'm still aware of things that have happened on Facebook, and I'm frustrated by the way it has affected incoming classes,” senior Erin Daugherty said. “Facebook is ... Seeking Niners Nation social media coordinatorNiners Nation all 2 news articles »

10/03/2012 11:07 PM

Social media can help document, solve drug reactions - STLtoday.com

Social media can help document, solve drug reactions STLtoday.com He says using data from social media could help modernize drug surveillance and have major public health, safety and business impacts. Funded by a $130,000 grant from the National Science Foundation, the project builds on earlier work analyzing online ... Profs aim to track drug reactions via social mediaEl Paso Times all 96 news articles »