mobile marketing - Google News

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10/03/2012 06:20 AM

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead - Sacramento Bee

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead Sacramento Bee Ad Shark's corporate mission is to capitalize on the explosive growth of the mobile marketing industry, which some analysts have estimated to be increasing at an annual rate of about 100% per year and which by some estimates will reach $47 Billion ...

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...

10/02/2012 01:17 PM

Mobile Takes Center Stage at Advertising Week 2012 - Huffington Post (blog)

Mobile Takes Center Stage at Advertising Week 2012 Huffington Post (blog) If the programming during Advertising Week 2012 is any indication of what is important to marketers today, then mobile marketing is certainly top of mind. With not one, but three full days of events dedicated to mobile marketing and advertising ...

10/03/2012 02:47 AM

Two effective applications of mobile marketing for small businesses - Bizcommunity.com

Two effective applications of mobile marketing for small businesses Bizcommunity.com Mobile Marketing is communicating with a consumer through a cellphone to send a simple marketing message, introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. The mobile phone market has exploded ...

10/03/2012 09:30 AM

Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile - IT News Online

Mobile Marketing Watch Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile IT News Online NEW YORK, Oct. 3, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, celebrated its inaugural SM2 conference, Smarter Mobile Marketing, with a stellar line up of speakers ... Sprint Unveils New Mobile-Ad PlatformAdAge.com Telcoms, Too? Sprint Launches Pinsight Media+ Ad ServiceMarketing Vox News Sprint Forges Partnership with Amobee for Mobile Ad EffortMobile Marketing Watch MediaPost Communications -Fiercemobilecontent all 12 news articles »

10/02/2012 12:49 AM

Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution Direct Marketing News Brands need to refine their creative content on mobile devices and agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing, the panels recommended. “Whether you get to 7% or not ...

10/02/2012 06:15 PM

At Ad Week, the Vital Role of Digital Marketing - New York Times

New York Times At Ad Week, the Vital Role of Digital Marketing New York Times And there are numerous daylong or multiday events focusing on digital, mobile and social, among them O.M.M.A. (Online Media, Marketing and Advertising) Global, sponsored by MediaPost Communications and composed of five conferences in areas like ... Twitter Partners with Nielsen for Brand Campaign SurveysClickZ all 25 news articles »

10/03/2012 07:06 AM

Research: mobile “crucial” for reaching male moviegoers - Digital Media Wire

Digital Media Wire Research: mobile “crucial” for reaching male moviegoers Digital Media Wire “The male demographic is coveted by movie marketers,” said Anna Bager, vice president and general manager, Mobile Marketing Center of Excellence, IAB. “This study clearly shows that mobile is a crucial pathway for movie studios to reach men, whether ... Marketers: Reach Men Through Mobile, MoviesMediaPost Communications Study: More Men Than Women Use Mobile Phones to Choose Movies, Watch ...Hollywood Reporter Moviegoers increasingly influenced by mobile: reportEconsultancy (blog) L.A. Biz -MarketWatch (press release) all 11 news articles »

10/03/2012 06:09 AM

Mobile accounts for 44% of media consumption by connected Indian consumers - Indiantelevision.com

Mobile accounts for 44% of media consumption by connected Indian consumers Indiantelevision.com MUMBAI: Havas Digital's mobile marketing network Mobext India carried out a study titled 'Role of the Connected Device in the branding and buying cycle of a Consumer'. The global study was carried out in association with independent mobile advertising ... and more »

10/03/2012 12:35 AM

Breaking mobile out of the box - Direct Marketing News

Breaking mobile out of the box Direct Marketing News Though most marketers recognize mobile as vehicle of growing importance, Reis noted that the majority of mobile marketing programs are not fit for the highway. “Ninety percent of brands have apps, but 50% haven't optimized their websites [for mobile ... and more »